All-inclusive resorts are seeing a surge in demand in part driven by Gen Z, who value luxury, conve…

On TikTok, Zoomers are turning to a higher power to guide them through uncertainty.

Users between 18 and 24 downloaded the app 41.98 million times in the first 10 months of the year.

The luxury fragrance industry is booming thanks to TikTok and teen boys.

Nvidia has become the world's largest company amidst an AI boom, surpassing Apple. Meanwhile, the U…

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…

Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…

Ghosting, the abrupt end of communication without explanation associated with modern dating, is now…

Gen Z is buying homes fastest in the Midwest, especially in Indianapolis, St. Louis, and Cincinnati.

Inflation is no match for Gen Z's love of little treats. A $19 Erewhon smoothie or a $45 tin of pot…

Gen Z could see higher prices on Shein and Temu goods due to a Biden administration proposal.

TikTok has emerged as a way for Gen Zs to scrutinize prospective colleges from the eyes of other st…

A new survey reveals that Gen Z values job satisfaction and work-life balance over high salaries. C…

Gen Z moved to Asheville for work and a close-knit community. After Hurricane Helene, they wonder i…

Daze's CEO said there's a growing interest in expressiveness. The app's conversations with floating…

Silicon Valley has long been obsessed with young, disruptive founders. But Gen Z is less sure about…

Americans are calling out sick and taking more mental health days. Gen Z is driving the change.

Young stock traders are relying on astrology, tarot cards, and lunar cycles to guide their moves.

Apple's entire iPhone 16 lineup features a new camera control button. Experts say that it will be a…

Business Insider data found that Gen Z is the most likely to buy dupes. It's easier than ever to b…