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<ul><li>A few weeks after its launch, Amazon Prime Video offers a glimpse into the unique marketing strategy behind the recently launched Amazon Original Series <keyword id="9232238" type="UNKNOWN" weightage="20" keywordseo="paatal-lok">Paatal Lok</keyword>. </li><li>Gaurav Gandhi, Director and Country GM, Amazon Prime Video India shares tips on how to execute a large-scale marketing plan amid the lockdown.</li></ul>With a release during the nation-wide lockdown period, the digital streaming service faced various limitations to promote the show, including lack of outdoor campaigns. Below are excerpts by Gaurav Gandhi, Director and Country GM, Amazon Prime Video India on how these limitations were turned into opportunities. The Marketing Campaign Paatal Lok’s marketing campaign had three dimensions to it. The first was to bring the title to life ‘Paatal Lok’ – a word that derives itself from Indian mythology, and make it relevant &amp; contextual for audiences. We borrowed the concept of the three realms – Paatal Lok, Swarg lok, Dharti lok - layering them with present day context, to construct a relatable yet intriguing concept. Central to the campaign was the concept, story and the characters – and that really was the core of the campaign. ‘Haathiram’ , ‘Hathoda Tyagi’ , ‘Sanjeev Mehra’ were all powerful characters and we put them in the context of the three realms. The third element of the campaign was the unique visual language of the show which made it totally stand out. The unique thing about the phases of this campaign were that in addition to our efforts (of anticipation, launch and sustenance), the love for the show inspired a huge wave of ‘fan’ led marketing. In addition to the great critic and media reviews, the show created a pop culture moment of its own that saw fan-art to memes to other brand’s doing ‘moment marketing’ using the three realms – Paatal Lok, Swarg lok, Dharti lok. All of it further added to the show’s appeal and fandom. Change in marketing strategies with the absence of OOH and other outdoor medium With the growing popularity of the show, the distinctly different worlds of the show or the ‘Loks’ have become a pop cultural reference. This thought was seeded by the marketing team in early stages of the campaign along with a distinct visual identity. The campaign kicked off with an intriguing teaser, which was originally supposed to be filmed, but the team quickly pivoted to create an animated spot (given the lockdown), with Jaideep Ahlawat (Haathiram) lending his powerful voice to it We realised that given the lockdown the Media choices will be limited so the team decided to go even bigger on social and digital media (with support from TV). The campaign had a lot of hooks to engage &amp; build intrigue – a good example of this would be the a cryptic significance behind the time of the release of the trailer i.e. 11:34 am IST. The time, if read upside down, spells HELL (Paatlal) – and this was only revealed when we provided a preview of the trailer on the microsite 12 hours before its official release at 11:34 pm IST. The talent , creators and the team at Amazon Prime Video continued to build on the excitement for the customers using themes linked to the ‘Loks’, ‘visual language’ or now ‘iconic’ dialogues from the trailer right till the day of launch. 24 hours before the show’s launch, the creators, producers and talent of the show turned (upside down) their Twitter profile pictures to build the narrative of an upside down/inverted world. Moment Marketing Paatal Lok saw huge organic flow of memes which shows ‘fandom’ &amp; ‘love’ for the show and its characters. The format for the distinctly different realms of the show was introduced by us on the trailer launch day to contextualize the 3 loks, and once audiences got intrigued and connected with it, several brands took note of the same and tapped on it for their social communication thus further propelling it into a big pop cultural moment. Paatal Lok will join the thousands of TV shows and movies from Hollywood and Bollywood in the Prime Video catalogue. These include Indian-produced Amazon Original series such as Four More Shots Please, Paatal Lok, The Forgotten Army – Azaadi Ke Liye, The Family Man, Mirzapur, Inside Edge and Made In Heaven, as well as award-winning and critically- acclaimed global Amazon Original series like Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag and The Marvelous Mrs. Maisel, all on Prime Video, which is available at no extra cost for Amazon Prime members. The service includes titles available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.

How Amazon Prime managed to make Paatal Lok talk of the town through its marketing strategy

On Monday, the <keyword id="488287" type="General" weightage="20" keywordseo="silver-rate" source="Orion">silver rate</keyword> experienced a subtle increase across India. In Delhi, 10 grams of silver would cost you ₹ 96200 today. Meanwhile, on the MCX, silver contracts for June delivery traded lower 200, settling at ₹ 65,700 per 1kg. Here is an extensive daily list to give you the most recent information on silver prices in India's key cities. <h2>Check silver rates in different cities on 10th June 2024</h2><table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">City </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10 grams </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1kg </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Delhi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 917 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 96200 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mumbai </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 917 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 91700 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kolkata </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 917 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 91700 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Chennai </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 962 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 96200 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bengaluru </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 904 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 90400 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hyderabad </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 962 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 96200 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ahmedabad </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 917 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 91700 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pune </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 917 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 91700 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Surat </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 917 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 91700 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Nagpur </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 917 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 91700 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Vijayawada </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 962 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> ₹ 96200 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kerala </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 962 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 96200 </td></tr></tbody></table> <a href="https://www.businessinsider.in/finance/silver-rate-today-india-7th-june-mumbai-delhi-kolkata-bengaluru-chennai/articleshow/110797825.cms" data-type="tilCustomLink">Click to view the details of the silver rate for last Friday</a> The current silver COMEX price is $29.670, reflecting an increase of $0.230 or 0.78%. During the trading session, silver reached a high of $29.695 and a low of $29.230, with the market opening at $29.250. This uptick in silver prices highlights a positive shift in market sentiment, possibly driven by increased demand or favorable economic indicators. The stability observed in the session's range suggests that silver remains a valuable commodity, with investors closely monitoring its performance amid broader market fluctuations. Overall, silver's upward movement signals a resilient trend in the precious metals market. Amid recent events, the Indian equity markets saw a week of high volatility, with significant swings in both directions. Following initial record highs, the market declined post-election but rebounded to new peaks, with the Nifty50 closing at a record 23,300, up over 3.30%. The Lok Sabha election results caused a roller-coaster week. Technically, Nifty stayed above key EMAs and the 'Rising Channel' upper band, indicating a bullish outlook. As it approaches the 23,500-resistance zone, support is anticipated around 23,000–22,800. Enhanced market participation has uplifted sentiment, while global developments will shape the intermediate trend. A consolidation period is expected. Silver is regarded as a reliable hedge against inflation, owing to its historical tendency to maintain or appreciate in value during inflationary periods. As a result, it is a popular choice among investors seeking to shield their wealth from the adverse effects of inflation. This quality makes silver an especially attractive investment for those aiming to preserve their purchasing power during times of economic uncertainty. The provided data points furnish significant insights into market trends and the drivers behind <keyword id="432846" type="General" weightage="20" keywordseo="silver-price" source="Orion">silver price</keyword> fluctuations, aiding investors in navigating the market effectively. However, it is advisable for investors to conduct their own due diligence before reaching investment decisions. Throughout the day, investors are encouraged to stay vigilant and closely track gold rates for emerging trends and market developments. By remaining informed about these daily price fluctuations, investors can spot potential trading prospects and make informed investment choices, thereby enhancing their investment strategies. For daily updates and in-depth analysis of silver rates, continue following our coverage on Business Insider India. Disclaimer: The content on this website is for informational purposes only and should not be construed as investment advice. Rates are subject to change from time to time and across multiple geographical locations. We recommend readers consult certified, qualified and registered advisors for professional and personalised financial advice.

Silver rate today (10th June 2024): Leading Indian Cities

On Monday, the gold rate experienced a notable consistency, maintaining a steady value despite fluctuating market conditions. In Delhi, 10 grams of 24-carat gold would cost you ₹71,820 today. Meanwhile, on the MCX, gold contracts for June delivery remained the same, settling at ₹ 65,700 per 10 grams. Here is an extensive daily list to give you the most recent information on gold prices in India's key cities. <h3>Check gold rates in different cities on 10th June 2024</h3><table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><thead><tr><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">City </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">22-Carat </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">24-Carat </th></tr><tr><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">Delhi </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 65,850 </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 71,820 </th></tr><tr><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">Mumbai </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 65,700 </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 71,670 </th></tr><tr><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">Kolkata </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 65,700 </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 71,670 </th></tr><tr><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">Chennai </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 66,490 </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 72,540 </th></tr><tr><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">Bengaluru </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 65,700 </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 71,670 </th></tr><tr><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">Hyderabad </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 65,700 </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 71,670 </th></tr><tr><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">Ahmedabad </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 65,750 </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 71,720 </th></tr><tr><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">Pune </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 65,700 </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 71,670 </th></tr><tr><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">Surat </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 65,750 </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 71,720 </th></tr><tr><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">Nagpur </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 65,700 </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 71,670 </th></tr><tr><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">Vijayawada </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 65,700 </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 71,670 </th></tr><tr><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">Kerala </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 65,700 </th><th style="border-width: 1pt; border-style: solid; border-color: rgb(0, 0, 0); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">₹ 71,670 </th></tr></thead></table> <a href="https://www.businessinsider.in/finance/gold-rate-today-india-7th-june-mumbai-delhi-kolkata-bengaluru-chennai/articleshow/110793899.cms" data-type="tilCustomLink">Click to view the details of the gold rate for last Friday</a> The current gold COMEX price stands at $2,312.00, reflecting a decrease of $13.00 or 0.56% from the previous value. The day's trading session saw a high of $2,318.30 and a low of $2,305.90, with the market opening at $2,311.00. This recent movement indicates a slight decline in gold prices, influenced by various market factors. Despite this drop, the gold market remains closely watched by investors seeking stability. The minor fluctuation highlights ongoing market dynamics and the precious metal's role as a key financial asset. Gold prices dropped nearly 3% this week, marking their third consecutive weekly decline. The fall was triggered by a stronger-than-expected U.S. jobs report, which dampened hopes for interest rate cuts this year. This bearish trend was further fueled by data showing that China, the top consumer, paused its bullion purchases in May. The robust job data led to a dollar rally, making gold more expensive for foreign buyers, despite earlier gains driven by weaker private payroll data and expectations of a Federal Reserve rate cut, says Saish Sandeep Sawant Dessai, analyst, base metals, Angel One Ltd. Considering the recent events, Indian equity markets experienced a highly volatile week, swinging significantly in both directions. Despite initial record highs, the market declined post-election but recovered to new highs, with the Nifty50 closing at a record 23,300, gaining over 3.30%. The volatility of the Lok Sabha election results led to a roller-coaster week. Technically, Nifty remained above significant EMAs and the 'Rising Channel' upper band, indicating bullish sentiment. As it nears the 23,500-resistance zone, support is expected around 23,000–22,800. Increased market participation has boosted sentiment, and global developments will influence the intermediate trend. A period of consolidation is anticipated. Gold is considered a dependable safeguard against inflation. This is due to its historical pattern of maintaining or increasing in value during inflationary periods. Consequently, gold is a favored choice for investors aiming to protect their wealth from the negative impacts of inflation. This characteristic makes it a particularly appealing investment for those looking to preserve their purchasing power in times of economic uncertainty. The provided data points furnish significant insights into market trends and the drivers behind gold price fluctuations, aiding investors in navigating the market effectively. However, it is advisable for investors to conduct their own due diligence before reaching investment decisions. Throughout the day, investors are encouraged to stay vigilant and closely track gold rates for emerging trends and market developments. By remaining informed about these daily price fluctuations, investors can spot potential trading prospects and make informed investment choices, thereby enhancing their investment strategies. For daily updates and in-depth analysis of gold rates, continue following our coverage on Business Insider India. Disclaimer: The content on this website is for informational purposes only and should not be construed as investment advice. Rates are subject to change from time to time and across multiple geographical locations. We recommend readers consult certified, qualified and registered advisors for professional and personalised financial advice.

Gold rate today (10th June 2024): Overview of Key Indian Cities

<ul><li><keyword id="4943836" type="COMPANY" weightage="20" keywordseo="Acko">ACKO</keyword>'s film to commemorate the first <keyword id="6583338" type="UNKNOWN" weightage="20" keywordseo="Pride-march">pride march</keyword> says that even though we have come a long way in recognizing the LGBTQ+ (Pride) community, it does not necessarily equate to true acceptance. </li><li>The film, that urges people to rethink what it means to truly welcome and become an ally to the <keyword id="1218847" type="PERSON" weightage="20" keywordseo="LGBTQ-community">LGBTQ community</keyword>, is 'a reflection of ACKO’s ongoing effort to create a workplace that reflects its core values of embracing and supporting true diversity'.</li><li>The campaign, featuring <keyword id="1366336" type="PERSON" weightage="20" keywordseo="Neeraj-Kabi">Neeraj Kabi</keyword>, has been conceptualized by Leo Burnett Orchard.</li></ul>Purely digital insurance platform <a href="http://acko.com/" target="_blank">ACKO</a>, today launched a powerful digital marketing campaign on Pride Day, celebrated to commemorate the first pride march. The film communicates a powerful message, that even though we have come a long way in recognizing the LGBTQ+ (Pride) community, this does not necessarily equate to true acceptance, we still need to work on it and ensure that we can welcome one of our own if they belong to the group. The film urges us to rethink what it means to truly welcome and become an ally to the LGBTQ community. <div type="Youtube" id="63JMPlbJl70" title="ACKO celebrates Pride Month" thumbUrl="https://i.ytimg.com/vi/63JMPlbJl70/mqdefault.jpg"></div> Starring popular film &amp; theatre actor, Neeraj Kabi, who has won acclaim for his roles in the web series Sacred Games and Paatal Lok, the film opens with four friends at a get together. As one of the friends, Rakesh Kapoor (RK), proudly shows that he has changed his profile cover picture on social media to the Pride colours in support of the community, the other friends pat him on the back, assuming that RK has now learned of his son’s sexual identity. The accidental reveal leaves RK speechless as he tries to reconcile with his own conflicting actions and emotions. The film is based on the Pride Research conducted by ACKO and YouGov in June 2021, which found that only 2 out of every 5 Indian parents said that they would be supportive if their child was part of the LGBTQ+ community. The campaign highlights this important point - “Post pride, Support pride, but more importantly, be ready to accept Pride.” This campaign is a reflection of ACKO’s ongoing effort to create a workplace that reflects its core values of embracing and supporting true diversity. The company is among the early and a handful of startups that extends a group medical insurance cover to include the partners of LGBTQ+ employees. ACKO prioritizes training and education programs to sensitize and raise awareness about the LGBTQ+ community and to ensure ongoing support of LGBTQ+ staff in the company. Talking about the campaign, <keyword id="486140" type="COMPANY" weightage="20" keywordseo="Ashish-Mishra">Ashish Mishra</keyword>, Executive Vice President- Marketing, ACKO General Insurance, said, “From denial to recognition, Indian society has come a long way in terms of their attitude towards the LGBTQ+ (PRIDE) community. However, there is still a huge amount of work to be done to make sure that people are willing to accept, if one of their own is part of this community. #TalkPride Campaign is our way to progress on this front”. This campaign has been conceptualized by Leo Burnett Orchard. “We are so used to sharing our support for the LGBTQ+ community on social media. But we never take a moment to stop and think how open we will be to having someone in the family who identifies as the same. I think it is time for the country as a whole to take a step towards accepting that love is love, no matter how you choose to express it.’ added Pravin Sutar, Head of Creative, Leo Burnett Orchard. Campaign credits: Agency: Leo Burnett Orchard, Bangalore CEO and Chief Strategy Officer - South Asia Leo Burnett: <keyword id="1988206" type="PERSON" weightage="20" keywordseo="Dheeraj-Sinha">Dheeraj Sinha</keyword> CEO and Chief Creative Officer - South Asia Leo Burnett: Rajdeepak Da Managing Director India and Chief Creative Officer Leo Burnett South Asia: <keyword id="2289556" type="PERSON" weightage="20" keywordseo="Rajdeepak-Das">Rajdeepak Das</keyword> National Head and EVP: Gaurav Dudeja National Creative Director: Vikram Pandey Head of Creative: Pravin Sutar Creative Team: Geo Joseph, Suketu Gohel, Mohammad Faisal Firoz, Dilin Mathew, Akash Mohan Account Management Team: Sriya Banerjee, Chirag Jain Production House: Content Factory Head and Senior VP, Prodigious: Varun Shah Director: Puneet Prakash Sr. Content Producer: Tanaya Barve Associate Producer: Surbhi Bafna Client: ACKO General Insurance Ashish Mishra, EVP, Marketing Shilpi Saini, Senior Manager, Content Nitin Khanna – Senior Director, Brand

ACKO’s Pride campaign urges people rethink what it means to truly welcome and become an ally to the LGBTQ community

It’s been a dream run for stock investors in the past few weeks. The fireworks started by Narendra Modi’s emphatic victory have made investors richer by Rs 11,57,200 crore. But many believe the best is yet to come. Market experts and analysts have proclaimed that this is the start of a multi-year bull run. Morgan Stanley’s Ridham Desai insists in a report that “the Indian market is moving from a cyclical downturn to a structural upturn”. 
 
The only thing that sets brokerage houses apart right now is the degree of their optimism. CLSA believes that over the next 12-24 months, the Sensex will touch 39,707, an upside of nearly 60% from the current level. Brokerage firm Motilal Oswal sees the Sensex touching 50,000 in the next three years. Karvy Stock Broking is more bullish and pegs the Sensex at 1,00,000 by 2020. 
 
ET Wealth reached out to experts from diverse areas of the financial services industry and sought their views on where the markets are headed and what should investors do now. Most of the experts we spoke to feel that the stock markets are on the cusp of a structural bull run, a market rally that could last for several years. After nearly six insipid years, investors can finally feel excited about their stock investments. 
 
What has changed 
 
What’s behind this overbearing optimism? The euphoria is primarily due to the overwhelming mandate to a political outfit widely recognised as reformist and development-oriented. For the first time since 1984, a single party has got absolute majority in the Lok Sabha. This means no more pandering to the whims of a motley group of political allies. “The big change is that we have a pro-development government with a majority, which gives it the power to execute. The positive results of this over the next 5-10 year period can be dramatic,” says Dinesh Thakkar, founder chairman and MD, Angel Broking. 
 
Analysts expect the new government to undertake sweeping reforms which will remove the hurdles to economic growth. “If the government can change even half the factors plaguing the Indian economy, we are in for structural bull market,” says Nitin Jain, CEO, Capital Markets, Edelweiss Broking. 
 
Should you invest more in stocks? 
 
If equity markets are expected to deliver handsome returns in the years to come, should investors make tactical changes in their asset allocation and invest more in stocks? Most experts believe so. Given the strong shift in sentiment and expectations of a structural bull run, many brokerage houses and fund managers are now recommending a tactical change in the asset allocation in favour of equities. Should you bite the bait? “Investors must certainly enhance their allocation to equities if they haven’t done so already,” insists Sandesh Kirkire, CEO, Kotak Mutual Fund. 
 
While a strategic allocation requires that you set specific allocation percentage to each asset class, a tactical allocation allows for a range within which asset mix may be maintained. So if your current strategic allocation requires you to maintain equity exposure at 50%, a tactical allocation strategy will allow you to increase your allocation up to 60%. This strategy essentially implies timing the market by deliberately hiking allocation towards equities at an opportune time. It may require that you step out of your comfort zone. 
 
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Not everyone is comfortable with this approach of tweaking the asset allocation in favour of equities. “An investor’s portfolio takes into account several factors, including his age, life-stage, risk profile, horizon for financial goals and macro economic factors. He should not tweak his asset allocation just because one of these factors has changed,” says Amit Kukreja, financial planner and founder of Wealth Being Advisors. 
 
His views are echoed by Jayant Pai, financial planner and head of marketing, PPFAS Mutual Fund. “Investors who indulge in ‘tactical changes’ at the drop of a hat are only traders who are deluding themselves. Changes should be undertaken either closer to the goal or on a fixed date every year. They should not be influenced by the level of the indices,” he says. 
 
Some investors would argue that the stock markets have already run up quite high and cannot afford much upside from current levels. However, experts insist that there is ample scope for an upside. “We believe investors should hold their nerve and increase their allocation to equities even now. This is because equities may be at an all time high, but valuations are nowhere near the previous peaks,” asserts Harsh Patwardhan, executive director and head of equities, JP Morgan Asset Management (India). 
 
Other experts also feel that investors should not try to time the markets. “Investors who are in a dilemma given the recent surge in valuations should focus on the long term prospects of the economy. Using the SIP route offered by mutual funds helps in maintaining discipline while managing the pitfalls of market volatility,” says Harshendu Bindal, President, Franklin Templeton Investments (India).

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