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As Blake Lively faces backlash for her tone deaf promotion of “It Ends With Us”, here are 9 times Bollywood celebs could’ve done better
Bollywood too has seen its fair share of tone-deaf promotions, with stars back home setting cringe-…
18 movies with valuable entrepreneurial lessons: From 'Startup.com' to 'Becoming Warren Buffett'
Reading isn't the only way to gain entrepreneurial knowledge. Films like 'Rocket Singh: Salesman of…
Vikas Jha
Learn how to market yourself by seeking inspiration from ‘Gabbar’
Many marketing books teach about importance of marketing of companies and their products, but Gabba…
Body-adapting bras, reusable period panties & more help this startup bag ₹80 lakh from 'sharks'
D'chica's, a brand that curates puberty-essential products tailored specifically to the needs and p…
BYJU’s latest advertisement for Gandhi Jayanti aims to spread positivity and celebrate Indians who embody Gandhiji’s values
Veteran actor, Padma Shri Manoj Kumar makes a comeback on the screen after 25 years
Nostalgia marketing: The future is here
More recently, 7UP and Onida have revived their Fido Dido and Devil mascots respectively from the 1…
We anticipate an increase in demand for more portable hand hygiene products as people start stepping out: Unilever’s Samir Singh
The global monthly production of Lifebuoy hand sanitizer increased by 56 times.
Unacademy's latest advertisement with brand ambassador MS Dhoni encapsulates his life lessons in a production masterpiece
The brand also announced Mahendra Singh Dhoni, Former India Team Captain as one of their brand amba…
Startup that wants to give an EV twist to regular cycles seeks Sharks' time not money
Gursaurabh Singh invented an electric conversion kit that can be fitted onto any cycle to convert i…
In millions of homes, children have questions about corona -- and some lessons for adults
Kara Nofil, 5, has penned a message for her family and friends. In a beautifully handwritten note …
PTI
Here’s how the advertising and marketing industry reacted to Union Budget 2021
How the budget will impact different sectors
Wet markets important risk factor for disease spread: UN biodiversity chief
"Live animal markets (also known as 'wet markets' in parts of Asia, such as the Huanan Seafood Mark…
PTI
Experiential: The trends to watch out for in 2021
Experts from the experiential and live events industry tell us what 2021 will be all about
Word of mouth played a huge role in our growth, helped us develop a base of brand loyalists: Prabhtej Singh Bhatia, Simba Craft Beer
Prabhtej Singh Bhatia shares his optimism about the craft beer segment in India
BTS with Insiders: The stories behind some of Taproot Dentsu’s most iconic campaigns
Agnello Dias (Aggie) and Santosh Padhi (Paddy) share the stories behind some of Taproot Dentsu's mo…
5 key learnings co-working spaces can take from movies like Dangal, Baahubali
Nothing Beats Quality, Still. One unique thing which was quite evident in both the blockb…
You can’t beat someone who doesn’t quit. Meet the Fearless Farah of e-commerce who plays golf and loves wine
mydala started at a time when the dotcom environment hasn’t really matured. When they started to re…
We're sorry our products are so good: Why Durex emerges as the King of Advertising
With his recent apology advertisement in a Singapore newspaper, Durex showed other brands why it is…
The rise and fall of Gurbaksh Chahal: How one tech CEO went from fame, fortune, and Oprah's couch to possible jail time
The woman told the police that she and Chahal drank three to five shots of tequila and two to three…