You Searched For "marketing functions" and got 17 results
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4 mins read
Indian wearables market declines 20.7% in Q3 2024, smartwatch and earwear categories struggle
The Indian wearables market has declined for the second consecutive quarter, recording a 20.7% year…
3 mins read
One marketing firm is merging AI and account-based marketing to attract new businesses. It's already achieved a 20x ROI.
Jasper is using AI to create personalized marketing content to target companies that might be inter…
Erica Sweeney
2 mins read
Anthropic is gaining on OpenAI in this key area of the AI market
Startup Vercel offers a way for developers to plug their applications into different AI models. The…
Alistair Barr
8 mins read
Inside the Goldman Sachs marketing push that has some execs perplexed
The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insi…
Reed Alexander
1 min read
Apple unlikely to enter smart ring market as focus stays on Apple Watch, says Oura CEO
Apple is not expected to launch a smart ring. The tech giant is focusing on its Apple Watch. Apple …
4 mins read
As AI innovation takes hold, business leaders need to think cross-functionally and keep learning, says Maggie Hulce, Indeed's chief revenue officer
Maggie Hulce, Indeed's chief revenue officer, says leaders must be open to change and working acros…
Julia Hood
4 mins read
Market-making giant Citadel Securities is rebuilding the tech that powers its trades as it eyes growth
Two of Citadel Securities' top technology execs explain how the market maker is revamping its core …
Bianca Chan
2 mins read
Prospects of a Trump win and huge tariffs spark worst sell-off for emerging market stocks in 10 months
Emerging markets are set for their worst monthly decline since January as investors price in higher…
Kelly Cloonan
2 mins read
The smart money is bracing for a stock-market pullback with 2 options strategies. Why one works better in the current environment.
These hedging strategies against the S&P 500 are beginning to pick up.
Laila Maidan
3 mins read
Why prediction markets can be more accurate than polls at predicting election results
Prediction markets are quicker to respond to new events than polling, and bettors are often highly …
Kelly Cloonan
2 mins read
JioBharat captures 50% market share in sub-Rs 1,000 segment: Reliance annual report
Launched with the mission to empower every Indian with digital services, JioBharat has marked a sig…
ANI
ServiceNow CMO Michael Park says marketing is "by far the most complex" function he has ever run: video
ServiceNow CMO Michael Park on the complex role of the CMO.
2 mins read
Forget AI: These 3 overlooked areas of the stock market have 'coiled spring' upside, JPMorgan says
JPMorgan expects earnings growth for the non-Magnificent 7 stocks in the S&P 500 to catch up by yea…
Jennifer Sor
1 min read
Design, analytics and programming among top skills required for entry-level roles in India: LinkedIn data
For fresh graduates looking to enter the job market, skills such as design, analytics and programmi…
PTI
6 mins read
The genius marketing trick that's the key to the iPhone's 'prestige'
Apple uses consumer psychology to make it feel like the "cool" brand, which the DOJ says created a…
Emily Stewart
2 mins read
Martha Stewart could function on 3 hours of sleep as she built her business empire
Before she became America's first female self-made billionaire, Martha Stewart started her own cate…
Anneta Konstantinides
3 mins read
IBM's marketing chief explains how the company is harnessing AI to boost productivity
Jonathan Adashek says IBM employees are using in-house AI technology to improve client interactions.