You Searched For "marketing campaign" and got 20 results
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2 mins read
Stock market today: S&P 500 hits 8-day win streak as investors focus on Fed conference
Aside from the Fed, investors will pay attention to 2nd-quarter earnings results from retailers thi…
Matthew Fox
5 mins read
AI is ushering in a new era of personalized marketing
In a survey, 51% of marketing professionals said they used generative AI. The technology's adoption…
Matthew S. Smith
5 mins read
President Biden's reelection campaign is on its last legs as Democrats' fears extend beyond losing just the White House
President Joe Biden has desperately tried to convince his fellow Democrats that he's still their be…
Dan DeFrancesco
1 min read
The tough US housing market is hurting sales of big-ticket home appliances, Whirlpool says
With US home prices hitting a record high for the second month in a row in June, big-ticket home ap…
Kelly Cloonan
2 mins read
Companies that give money to Democrats are beating Republican donors in the stock market
The increasingly divided political scene in America has spilled over into the stock market with the…
Matthew Fox
9 mins read
Denmark has the solution to America's broken housing market
In a cruel twist, millions of Americans are trapped in their homes by low mortgage rates. Denmark's…
James Rodriguez
9 mins read
How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again
Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…
Olivia Singh
2 mins read
Stock market today: US stocks rise as traders try to come back after worst week since April
A potential Kamala Harris presidency is seen as being more friendly to mega-cap tech companies than…
Matthew Fox
2 mins read
Rishabh Pant stars in HDFC Life's latest campaign on term insurance
HDFC Life, one of India's leading insurers has collaborated with renowned cricketer, Rishabh Pant t…
PTI
3 mins read
How one agency uses AI to track and manage thousands of campaign assets — building its own library of 'collective knowledge'
The agency Saatchi & Saatchi struggled to find old marketing assets. So it turned to the AI search …
Erica Sweeney
4 mins read
MrBeast has his critics, but creator marketing experts explain why he'll always come out on top
MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts be…
Lindsay Dodgson
2 mins read
Trump's initials are publicly tradeable once again this time during a campaign
As for his actual fortune, the former president's stake in Trump Media is estimated to have made hi…
Brent D. Griffiths
1 min read
McDonald's new marketing: Billboards that smell like its French fries
The fast-food giant launched a series of yellow and red billboards in the Netherlands that emit the…
Nathan Rennolds
4 mins read
Evaluating performance marketing campaigns impactfully
Disclaimer: This article is authored by Sreepriya Swaminathan, Senior Domain Principal, Infosy…
4 mins read
Trump feared for campaign, not family, as sex scandals were caught and killed, ex-Enquirer CEO tells hush-money jury
Trump was fixated on winning the 2016 election, ex-Enquirer CEO David Pecker told the Manhattan hus…
Laura Italiano
4 mins read
'Civil War' should be a controversial movie. But no one should be upset about its marketing.
Our country has some problems, but Accuracy In Movie Marketing isn't one of them.
Peter Kafka
2 mins read
Trump's campaign goes into damage-control mode after he suggests cutting Medicare and Social Security benefits
Donald Trump may've handed Joe Biden campaign gold during a call-in to CNBC's "Squawk Box" by sugge…
Katherine Tangalakis-Lippert
3 mins read
Klarna CEO faces backlash for saying AI let marketing team 'half the size it was last year' do more work, saving millions
Klarna's CEO seemingly touched a nerve on social media by saying AI meant "spending less on photogr…
Sarah Jackson
5 mins read
The boomer market boon
Baby Boomers are dominating the economy these days. Here's how you can invest to cash-in on their s…
Dan DeFrancesco
2 mins read
Times Prime rolls out India’s first AI-driven Omni channel marketing campaign
Lifestyle app, Times Prime, has launched its first AI-generated omni-channel campaign for its new t…