You Searched For "marketing" and got 19 results
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2 mins read
Sesame Workshop's top marketer is leaving during a critical period of transition
Sesame Workshop's chief marketer, Samantha Maltin, is leaving. Her exit follows a CEO change and ar…
Lucia Moses
4 mins read
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
3 mins read
A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…
Dan Whateley
2 mins read
Indeed prepares for 2025 rollout of its new AI tool, Pathfinder, which aims to help job seekers
Indeed's AI-fueled Pathfinder tool, which will be launched in early 2025, aims to help candidates i…
Julia Hood,Tim Paradis
2 mins read
Warner Bros. Discovery says it will beef up ads on its Max streaming service
Warner Bros. Discovery's Max serves fewer ads per hour compared to other streaming platforms.
Lucia Moses
3 mins read
A decade and $22 billion later, Meta's big bet on messaging is finally starting to pay off
WhatsApp is helping Meta generate new revenue growth, and it shows how the company can benefit as u…
Sydney Bradley,Dan Whateley
2 mins read
Private equity giant KKR is in talks to acquire the adtech company Integral Ad Science
A take-private deal by a private equity firm like KKR could help IAS grow further without the quart…
Lara O'Reilly
5 mins read
Hollywood goes conservative as an economic shift fuels a turn toward faith and family-based shows
After playing to the coasts, Hollywood is leaning into faith-based, conservative-themed, and family…
Lucia Moses
2 mins read
Google says DOJ's 'narrow view' of the adtech market is not based on reality ahead of antitrust trial
The antitrust trial that could result in a breakup of Google officially opened in a Virginia federa…
Natalie Musumeci,Lara O'…
2 mins read
Gaming giant Take-Two is in talks to sell its Chartboost adtech division
Take-Two picked up Chartboost through its $12.7 billion acquisition of mobile gaming company Zynga …
Lara O'Reilly
3 mins read
Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators
Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.
Lucia Moses
5 mins read
Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market
Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade …
Lara O'Reilly
2 mins read
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
2 mins read
One chart shows how Hollywood is losing its grip on TV and movies
LA's share of US film and TV jobs dropped to 22% in August, from about 33% around two years earlier…
Lucia Moses
3 mins read
Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature
A group of French trade associations said the tool, released in iOS 18, could hit publisher ad reve…
Lara O'Reilly
4 mins read
UBS launches its experiential "House of Craft" campaign in New York as Credit Suisse integration continues
UBS's "House of Craft" campaign, which highlights artisanship, is the bank's first experiential bra…
Julia Hood
1 min read
Gen Z founders sold their marketing agency to talent powerhouse UTA. They shared the schedules that keep them going from sunrise to midnight.
"It's my first time ever sitting inside corporate America and it's definitely an adjustment but I t…
Shriya Bhattacharya
5 mins read
Netflix has won the streaming wars but Wall Street still has big questions about its future
Analysts break down the challenges and opportunities facing Netflix as it seeks its next growth ave…
Lucia Moses
2 mins read
Taboola is looking to compete with Google and Facebook for small-business clients using a new generative AI tool for ad campaigns
Abby looks to make campaign setup easier for busy, resource-sapped business owners who aren't up on…