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2 mins read
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
2 mins read
Inside WPP's volatile 2023
The company has been undergoing a massive transformation that has involved merging agencies.
Lara O'Reilly
11 mins read
WPP hits its 2023 revenue target in 2021
WPP reports revenue of £12,801 million for 2021; growth driven by e-commerce, digital and technolog…
1 min read
WPP acquires Cloud Commerce Group
CCG is a leader in multi-channel e-commerce software
3 mins read
WPP’s Hogarth launches The Metaverse Foundry, a global team that will create brand experiences for clients in the metaverse
The Metaverse Foundry will be a global team of over 700 creatives, producers, visual artists, devel…
1 min read
WPP acquires branding and design agency Made Thought
Made Thought will be integrated into AKQA and will join forces with Universal Design Studio
3 mins read
With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of plan
Q2 LFL revenue less pass-through costs on 2019 1.3%: US 1.8%, UK 1.1%, Germany 6.3%, Greater China …
4 mins read
Age discrimination is the biggest hidden bias in advertising - and it's gotten worse during the pandemic
The industry has addressed matters of gender and racial equality, but age is still a blind spot.
Patrick Coffee
3 mins read
WPP launches data company, Choreograph, to help clients realize the value of their first-party data
Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a singl…
2 mins read
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob has led McCann Worldgroup’s creative resurgence
2 mins read
WPP brings together Geometry and VMLY&R to form VMLY&R Commerce
VMLY&R COMMERCE becomes WPP’s new end-to-end Creative Commerce Company
2 mins read
WPP registers a 25.1% fall in LFL revenue less pass-through costs in Q2 in India
WPP has released its interim financial results for 2020.
3 mins read
WPP merges 103-year-old Grey with AKQA to form a new network model, AKQA Group
The move follows the successful combination of other WPP agencies like Wunderman Thompson, VMLY&R a…
2 mins read
The story behind the collapse of advertising's oldest agency, J. Walter Thompson
21 insiders say the agency struggled to deal with the rise of digital and the aftermath of a legal …
Patrick Coffee
2 mins read
WPP won $1.6 billion worth of new business in Q3
WPP is on track to be towards the upper end of £700-800 million cost reduction target
4 mins read
WPP feels strong impact of COVID-19 in March as revenues fall by 7.9%
WPP has initiated voluntary salary sacrifice from over 3,000 senior roles
2 mins read
WPP and KidTech platform SuperAwesome partner to ensure privacy and safety for kids and families within online advertising
With almost half the world’s children now at home, screen time has increased by 50%.
6 mins read
WPP executive committee and Board to take a 20% reduction in salaries for an initial period of 3 months in wake of Covid-19 outbreak
WPP expects its measures to generate total in-year savings for 2020 of £700 - 800 million
3 mins read
MarTech companies need to help clients with internal skilling and integration: Mirum Report
The report suggests how MarTech companies need to help clients with internal skilling and integrati…
2 mins read
WPP’s business in India grew by 10% in 2019, the country is now its fifth largest market
Read was speaking for the first time at a press conference in India