<ul><li><keyword id="2976376" type="COMPANY" weightage="20" keywordseo="Amazon-Prime-Video">Amazon Prime Video</keyword>’s innovative engagement initiative stirs up fun conversations in India Inc, around the launch of the new season of The Family Man.</li><li>The Family Man’s Srikant goes job hunting; India’s leading startups roll out job offers for the not-so-minimum guy.</li></ul>As we inch closer to the release of the new season of the eagerly awaited Amazon Original Series The Family Man, Amazon Prime Video launched an innovative engagement initiative with India Inc. and startups to stir-up even more excitement for the series. Titled #TheFamilyManJobHunt, this unique influencer campaign follows Srikant Tiwari’s, played by Manoj Bajpayee, quest for a new job, with him being interviewed by business stalwarts like <keyword id="1670338" type="COMPANY" weightage="20" keywordseo="Ritesh-Agarwal">Ritesh Agarwal</keyword>, Founder &amp; CEO of OYO Hotels &amp; Homes, Manu Kumar Jain, Vice President of Xiaomi, Kabeer Biswas, CEO &amp; Co-Founder of Dunzo and Ankur Warikoo, Co-founder of Nearbuy. The engagement initiative picks up from last season’s story-arc where Srikant has the uphill ‘TASC’ of finding a decent desk job for himself, having quit TASC to spend time with his family. Kick-starting the digital campaign, lead actor Bajpayee took to his social media to share that Srikant Tiwari has finally chosen to be an ideal “Family Man” and is on the lookout for a corporate job. His post triggered a round of fun and quirky conversations among fans, celebrities and social media influencers replying to his tweets with bizarre job recommendations. Industry leaders like Ankur Warikoo (Nearbuy), Kabeer Biswas (Dunzo), Ritesh Agarwal (OYO) and Manu Kumar Jain (Xiaomi) were seen joining in the fun banter as well, proposing to interview Srikant. What followed were a series of interesting virtual interviews with these much-admired business leaders that created quite the stir in the corporate world and amongst netizens! <div type="Youtube" id="r3kUB7RFu7c" title="India's Top CEOs Interviewed Srikant for the Job | The Family Man | Amazon Prime Video" thumbUrl="https://i.ytimg.com/vi/r3kUB7RFu7c/mqdefault.jpg"></div> Talking about this unique and fun interview Ankur Warikoo, Co-founder of Nearbuy said, “Srikant (Manoj Bajpayee’s character in the show) is a super talented guy. Would have loved for him to be part of Nearbuy. Not sure why the reference check aspect of his interview made him get all weird. Love such talent, sad he could not join us!” Kabeer Biswas, CEO &amp; Co-Founder, Dunzo said, "Working with The Family Man team has been a thrilling experience much like the show itself. It was a natural extension for Dunzo – through the pandemic, our team has worked to keep Indian citizens safe. No mean-feat, if you think about it! Just like Srikant, we have had to balance multiple priorities. As we continue to deliver essentials across the country, we're sure that the series will deliver on the intrigue and entertainment it did with the first season. And Srikant, the job offer is always open!” Manu Kumar Jain, Vice President of Xiaomi added, “It was an absolute delight to collaborate with the team of Amazon Prime Video for the upcoming season of Family Man. It was great to have Srikant interview with us. He promises to be a high performing individual both on reel and in real life much like Mi TV, India’s No. 1 Smart TV brand. We are confident that with the passion he has, the new season of Family Man will continue to be one of the most popular shows amongst the audiences.” Talking about the fun integration – Sushant Sreeram, Director, Marketing at Amazon Prime Video for India, said, “As India’s much loved video streaming service, we have had the opportunity to build immersive worlds for our viewers with blockbuster series like The Family Man. A big part of building that on-going relationship with our viewers is to bring elements from reel life to real life and vice--versa. Srikant Tiwari on a job-hunt is just that – a much loved character doing something many of us have experienced in real life. We had a ball working with leaders of some of the most exciting startups in the country right now, putting together this fun job-hunt campaign for our customers. Who is going to hire the not-so-minimum guy? Tune in to Amazon Prime Video on the 4th of June to find out!”

Amazon Prime's Srikant Tiwari from The Family Man goes job hunting; Dunzo, OYO, Xiaomi, Nearbuy roll out job offers

<ul><li><keyword id="18635" type="General" weightage="100" keywordseo="amazon" source="Orion">Amazon</keyword> is doubling down on its investment in content in India.</li><li>The streaming giant has announced over 40 new titles for the next two years.</li><li>The new content includes movies and shows in Hindi, Tamil and Telugu.</li></ul>Amazon today hosted its first <keyword id="2189512" type="General" weightage="20" keywordseo="prime-video" source="Orion">Prime Video</keyword> Presents India event in Mumbai, showcasing its line-up for the next two years. The American video streaming giant is doubling down its investment in content in India. Prime Video has announced over 40 titles that will be released in the next two years. The titles include movies in Hindi and Telugu and shows in Hindi, Tamil and Telugu. Apart from original content, some of the titles will include co-productions with popular houses such as Yash Raj Films, Dharma Productions, Ajay Devgn Films and Excel Media. “India continues to be one of Prime Video’s fastest-growing and most engaged locale globally. We are humbled by the love we have received from our consumers and continue to be deeply committed to delighting our customers with great content, while also fuelling the creative economy,” said Gaurav Gandhi, country head, Amazon <keyword id="3961070" type="General" weightage="20" keywordseo="prime-video-india" source="Orion">Prime Video India</keyword>. <cmsannotation type="cmsannotation" annotationid="Amazon Originals" comment="subhead" text="Amazon Originals">Amazon Originals</cmsannotation> In addition to this, Amazon will also begin working on original movies. The platform currently has a few popular offerings in original shows, such as the Pankaj Tripathi-starrer Mirzapur, Manoj Bajpayee-starrer The Family Man and the Abhishek Bachchan-starrer Breathe: Into the Shadows. Amazon is looking to ramp up its investment in India at a time when its competitor Netflix has recently reported its <a href="https://www.businessinsider.in/tech/enterprise/news/netflix-has-lost-200000-subscribers-in-the-first-quarter-of-2022/articleshow/90950450.cms">first drop in users</a> since 2011, resulting in its share price tanking and over <a href="https://www.businessinsider.in/stock-market/news/netflix-plunges-24-as-the-streaming-giant-reports-that-it-lost-200000-subscribers-last-quarter-and-see-more-declines-ahead/articleshow/90945029.cms">$54 billion</a> of its share cap being wiped out. The upcoming originals from Amazon include genres such as comedy, action, thrillers and romance. The company is also testing supernatural and horror genres for the first time in the country. <cmsannotation type="cmsannotation" annotationid="Amazon Prime Video Store" comment="subhead" text="Amazon Prime Video Store">Amazon Prime Video Store</cmsannotation> Amazon also announced the new Prime Video Store, its transactional video-on-demand (TVOD) movie rental service in India. This will allow Indian customers to rent Indian and international movies using the Prime Video app. This service will be available for both Prime and non-Prime customers. This will allow users to get early access to movies which are slated to come to the platform in the future. “In addition to our investments in great content, we are super excited about the launch of our TVOD movie rental service, which will not just give even more expanded reach to these films but also give customers more choice in how they want to access and watch content,” added Gandhi. <cmsannotation type="cmsannotation" annotationid="Returning shows" comment="subhead" text="Returning shows">Returning shows</cmsannotation> Here are the existing shows that are getting a new season – <ul><li>Mirzapur</li><li>The Family Man</li><li>Breathe: Into the Shadows</li><li>Panchayat</li><li>Comicstaan</li><li>Four More Shots Please!</li><li>Made in Heaven</li><li>Mumbai Diaries</li><li>Paatal Lok</li></ul><cmsannotation type="cmsannotation" annotationid="Amazon Original shows list" comment="subhead" text="Amazon Original shows list">Amazon Original shows list</cmsannotation> Here are the new shows that will be released in the next two years on Prime Video – <table style="border-width: initial; border-style: none;" class="redcator-table-advance"><colgroup></colgroup><col /><col /><col /><tbody><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#000000;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Hindi </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#000000;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Tamil </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#000000;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Telugu </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Adhura </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Modern Love Chennai </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Dhootha </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Bambai Meri Jaan </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Suzhal – The Vortex </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Modern Love Hyderabad </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Call Me Bae </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Sweet Karam Coffee </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Crash Course </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">The Village </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Dahaad </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Vadhandhi: The fable of Velonie </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Farzi </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Gulkanda Tales </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Happy Family Conditions Apply </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Hush Hush </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Jee Karda </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Jubilee </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Modern Love Mumbai </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">PI Meena </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Shehar - Lakhot </td><td style="border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> <cmsannotation type="cmsannotation" annotationid="Unscripted shows" comment="subhead" text="Unscripted shows">Unscripted shows</cmsannotation> <ul><li>This is AP Dhillon</li><li>Cinema… Marte Dum Tak</li><li>Dancing on the Grave</li><li>India Love Project</li></ul><cmsannotation type="cmsannotation" annotationid="Amazon Original movies" comment="subhead" text="Amazon Original movies">Amazon Original movies</cmsannotation> At present, Amazon has announced only three original movies, of which two are in Hindi and the other one is in Telugu. <ul><li>Ammu (Telugu)</li><li>Aye Watan..Mere Watan (Hindi)</li><li>Maja Maa (Hindi)</li></ul>There will also be a special collaboration for Tiku Weds Sheru, starring <keyword id="6359106" type="General" weightage="50" keywordseo="nawazuddin-siddiqui" source="Orion">Nawazuddin Siddiqui</keyword>. Amazon will also introduce two co-productions – Neeyat and Ram Setu, both in Hindi. SEE ALSO: <a href="https://www.businessinsider.in/thelife/personalities/news/the-rise-and-fall-of-zuck-from-the-third-richest-person-in-the-world-to-eighteenth-zuckerbergs-fall-reflects-that-of-facebooks/articleshow/91147088.cms">The rise and fall of Zuck: From the third richest person in the world to eighteenth, Zuckerberg’s fall reflects that of Facebook’s</a> <a href="https://www.businessinsider.in/tech/news/after-no-insult-pact-elon-musk-appears-to-mock-twitter-and-its-policy-chief-with-a-joe-rogan-meme-and-says-the-platform-has-to-be-politically-neutral/articleshow/91145928.cms">After 'no insult' pact, Elon Musk appears to mock Twitter and its policy chief with a Joe Rogan meme and says the platform has to be 'politically neutral'</a> <a href="https://www.businessinsider.in/tech/enterprise/news/google-expected-to-announce-the-pixel-6a-pixel-watch-and-android-13-in-i/o-2022/articleshow/91141500.cms">Google I/O 2022 – Pixel 6a, Pixel Watch, Android 13 and everything we expect to see</a>

Amazon Prime Video doubles down in India, announces over 40 titles, video-on-demand movie rental service

<ul><li><keyword id="6942044" type="COMPANY" weightage="20" keywordseo="bl-agro">BL Agro</keyword> aims at a multi-fold increase of its Rs 2500 crores turnover.</li><li>The company plans to invest Rs 150 crores on Advertising in FY 2021-22.</li></ul>BL Agro Industries Limited, a Rs 2500 crore edible oils and food products company in India, is on an aggressive expansion mode, with extensive brand endorsements, to reach out to its target audience. The company which recently launched TVCs for its brands, Bail Kolhu and Nourish has rolled out its expansive marketing plans for the fiscal year 2021-22. The company would be investing in a media mix, of mainline, digital and innovative media vehicles lead by Television, to create brand positioning resulting in consumer awareness and demand of BL Agro’s products across India. “Our company is on an aggressive B2C expansion spree with a keen eye on profitable incremental growth and sustained capability, which can be achieved through proper marketing strategies,” says Ashish Khandelwal, Managing Director, BL Agro. “To take the brand to the next level through marketing and proper messaging, we have earmarked a media budget of Rs. 150 crores for the current year. With a vision to contribute in nation’s agri-economy, we would be channelizing our capacities through manifold approach to reach out to the maximum audiences,” adds Ashish. “BL Agro’s brands include ‘Bail Kolhu' a 50-year-old brand and ‘Nourish’, that have envisioned the growing need for adding nutrition to consumer’s daily food habits. The company recently on-boarded Nawazuddin Siddiqui, Manoj Bajpayee, Pankaj Tripathi and Shilpa Shetty for its brands," says <keyword id="11329634" type="PERSON" weightage="20" keywordseo="richa-khandelwal">Richa Khandelwal</keyword>, Brand Spokesperson, BL Agro. “The entire range of BL Agro’s products are for all age groups, across different stratas of society, and therefore it is imperative to be on every media. Television still holds the maximum mileage, where our spends would be close to 60%, followed by the print/radio/OOH, digital and online media and other media such as PR and influencer marketing," adds Richa. BL Agro produces nutritionally well balanced and superior quality food products, consistently, by using state-of-the-art technology that provides substantial support to nation’s farmers. The company has a wide portfolio of food products and rely on agricultural value chains to procure raw materials at scale thus boosting farmer income. The company also aims at empowering farmers and driving long-term growth through creation of infrastructure to support the agri-industry. At the same time, with expansion of such a magnitude, BL Agro is contributing considerably in the domain of employment generation. The company already has a workforce strength of about 5000, including a huge field force, and this number is set to go up in the times to come. In the current pandemic scenario, BL Agro is committed to work towards empowering the nation through large scale employment generation.

BL Agro to spend Rs 150 crore on marketing and advertising in FY 2021-22

<ul><li><keyword id="10862183" type="UNKNOWN" weightage="20" keywordseo="delhi-crime-season-2">Delhi Crime season 2</keyword> is the most awaited web series of 2021, <keyword id="15508" type="COMPANY" weightage="20" keywordseo="YouGov">YouGov</keyword> survey.</li><li>Among the shows released this year, Family Man Season 2 is the most popular with two in five calling it their favourite series.</li></ul>The Coronavirus pandemic gave a huge boost to the booming OTT video- streaming industry in India. As consumers endured lockdowns and restrictions, digital content became a major source of entertainment as well as a platform for the industry to connect with their audiences in these unprecedented times. YouGov’s latest study reveals that among the upcoming web series this year, Season 2 of Delhi Crime is the most awaited show by OTT platform viewers in the country (as said by 22%). The International Emmy winning drama series enthralled viewers with its first season and we see excitement building up for the next edition, despite the absence of an official release date. <div type="image" title="image002" msid="84997672" hostid="261"></div>It seems audiences are looking forward to the sequels of some of the popular shows of the past years. Along with Season 2 of Delhi Crime, viewers are also excited for the sequel of Voot’s mythological thriller Asur (20%), Kay Kay Menon’s Special Ops Season 2 (19%) , Kota Factory’s Season 2 (18%), Four More Shots Please Season 3 (14%) and Little Things Season 4 (13%). New shows like Rudra- the edge of darkness (11%) and Finding Anamika (9%) have also managed to spark interest and feature among the most awaited shows of 2021. YouGov also asked people about the web series they enjoyed watching in 2021. Among the shows already released this year, action-thriller Family Man Season 2 (40%) emerged as the most favourite show of OTT viewers in urban India. The ever-charming Manoj Bajpayee’s performance, and the engaging plot totally lived up to the expectations of fans, especially after the cliff-hanger ending of season 1. <div type="image" title="image004" msid="84997697" hostid="261"></div>Other series that received the appreciation and love of the audiences are Tandav (14%), Aspirants (12%) and Maharani (10%). With lack of entertainment choices, it is not surprising to see consumers shift to digital entertainment during the pandemic. Data suggests that a majority of respondents (59%) claim to have watched more content online than on TV in the past one year. One in ten have started exploring global (non-English) content in the past year (9%) and almost as many (11%) have begun watching regional content (non-Hindi) during this time. Roughly a fifth among those who claim to watch regional content like watching Telugu (22%) and Marathi (20%) language series. Gujarati (18%), Punjabi (17%), Tamil and Kannada (16% each) series are also popular among people. Language has become an important factor in determining people’s choice of content. One in eight respondents (12%) consider the language or origin of a series important when deciding what to watch on OTT platforms. Having said that, the genre of the show (22%), recommendations of family &amp; friends (21%) and reviews and ratings (19%) are ranked higher than language as consideration factors by people. <div type="image" title="image006" msid="84997721" hostid="261"></div> When it comes to digital platforms, Amazon Prime (53%), Netflix (47%) and Disney Hotstar (43%) are the most preferred channels for watching Indian web shows. Even though international networks are more popular among the masses, regional platforms like Sun NXT, Aha and Hoichoi also feature in the list, indicating the growth of regional content consumption in India. <div type="image" title="image008" msid="84997744" hostid="261"></div> With an interest in regional language streaming, non-Bollywood cinema is likely to come out of Covid in a better shape. Almost half of the total surveyed respondents (49%) said that they are open to watching regional movies in theatres, with younger adults between the age of 18-39 years more likely to say so than older ones of 40 years and above. Data collected online by YouGov Omnibus among 1009 respondents in the country between June 15th-20th, 2021 using YouGov’s panel of over 11 million people worldwide. Data is representative of the adult online population in the country.

Here are the top most awaited Indian web series of 2021 as per YouGov's survey

Filmmaker Rajat Mukherjee, known for directing films like "<keyword id="9603014" type="UNKNOWN" weightage="20" keywordseo="pyaar-tune-kya-kiyaa">Pyaar Tune Kya Kiyaa</keyword>, "Road" and "Love In Nepal" passed away on Sunday. Actor Manoj Bajpayee confirmed the news on social media. Manoj took to his verified account on Twitter, where he shared that Rajat Mukherjee was in a "long battle with illness". "My friend and director of <keyword id="9603013" type="COMPANY" weightage="20" keywordseo="road-rajat-mukherjee">Road, Rajat Mukherjee</keyword> passed away in the early hours today in Jaipur after a long battle with illness!!! Rest in peace Rajat! Still can't believe that we will never meet or discuss our work ever again. Khush reh jaha bhi reh (be happy wherever you are)," wrote the actor. Manoj said he will always remember the shoot days of "Road", which released In 2002, it also stars <keyword id="13902" type="PERSON" weightage="20" keywordseo="Vivek-Oberoi">Vivek Oberoi</keyword> and Antara Mali. "I will always remember the shoot days of Road and how we created it while having so much fun all because of you!! Will miss you dearly my friend Rajat! RIP," he wrote. Filmmaker Anubhav Sinha took to his verified Twitter account to express his condolence. He also shared that Rajat Mukherjee was "dealing with multiple health situations". "Another friend gone too soon. Director Rajat Mukherjee ('<keyword id="1250684" type="PERSON" weightage="20" keywordseo="Pyar-Tune-Kya-Kiya">Pyar Tune Kya Kiya</keyword>', 'Road'). He was dealing with multiple health situations past few months in Jaipur. Go well mate," he wrote. Filmmaker Hansal Mehta wrote on his official Twitter account: "Just got news about the passing away of a dear friend. Rajat Mukherjee director of <keyword id="38128" type="ENTERTAINMENT" weightage="20" keywordseo="Pyaar-Tune-Kya-Kiya">Pyaar Tune Kya Kiya</keyword> and Road was a friend from our early, early struggles in Bombay. Many meals, many bottles of Old Monk consumed. Many more to consume in another world. Will miss you dear friend." --IANS dc/rs/

'Pyaar Tune Kya Kiya' fame director Rajat Mukherjee dies in Jaipur

<ul><li>Hundreds of students who gathered near the main gate of Jawaharlal Nehru university protesting against the violence on campus.</li><li>On Sunday evening, masked goons entered the campus and beat up students and teachers mercilessly.</li><li>Students from several other colleges gathered outside the gates, family members flew down to Delhi to support their children. </li><li>These are some individual accounts from the protests.</li></ul>While chants of ‘Hum honge Kamyaab’, the Hindi version of the famous song ‘We shall overcome’, filled the sprawling, even the roads leading to the <keyword id="6356383" type="UNKNOWN" weightage="20" keywordseo="JNU">JNU</keyword> reflected the tense situation at the campus. Entry was denied for students and staff from the main gate guarded by batteries of policemen. Media personnel were ready to capture any flare up and an ambulance was parked outside for the victims, if any. After all, the bloody Sunday night was just another violent episode in the debate over the controversial <a href="https://www.businessinsider.in/india/news/what-is-nrc-bill-and-what-type-of-challenges-are-there-in-this-bill/articleshow/72384697.cms">Citizenship Amendment Act</a> and the National Register of Citizens and it is far from resolved. The anxious spectator An auto driver sighed as he dropped a passenger outside the gates of the renowned Jawaharlal Nehru University. "Dekho, kaise ho Raha hain yahan". (See, what’s happening here?) He was talking about <a href="https://www.businessinsider.in/india/news/jnu-violence-masked-goons-attack-students-teachers/articleshow/73111284.cms">the bloody assault by masked men and women on the Jawaharlal Nehru University (JNU) on Sunday evening</a> that left scores injured, hundreds of fellow students in fear, and thousands of people across India watching it on television and mobile screens in shock. 
 
 
 
 <div type="Article" hostid="261" msid="73115669" title="Shocking pictures of masked goons wielding skull-breaking stones and sticks beating up JNU students and teachers" mstype="2" mssubtype="0"></div>









 The unusual parents Ranjana Pasalkar flew down from Pune to support her daughter Shivani who has been studying at JNU since 2015. Shivani, who is pursuing her final year MA in French, was on campus when the violence broke out and saw people being hit by the mob. <div type="image" title="ranjana and shivani" msid="73126732" hostid="261"></div>

 “My daughter has been studying for five years. She used to come home in December because exams haven’t happened, registrations are going and now it seems like an indefinite situation. Day after day, the situation here is worsening and I have come here to support her,” said Pasalkar. The fellowship of the ring had its own battles The ring of the protestors inside JNU had support from outside too. “The protests have always been about what India stands for. The campus violence at Jamia where the police forces marched inside campus, is different from the way it happened in JNU, but the role of the cops as spectators or perpetrators continues to remain prevalent,” said a student (name withheld on request) from Ambedkar University who was camped outside the campus. She didn’t want her parents to know that she was out to protest. 
 
 <div type="image" title="shivangi" msid="73126590" hostid="261" caption="&amp;lt;p&amp;gt;Shivangi Bhasin, a teaching assistant from Ashoka University, at the protest&amp;lt;/p&amp;gt;"></div>





 Yards away from her was Shivangi Bhasin who had fought her family who thought her participation in today’s protests would make no difference. “I broke down yesterday as I heard the news,” Bhasin, a teaching assistant at Ashoka University, told Business Insider. “My involvement started with CAA/NRC. It’s targeting the very nature of our constitution. It is way beyond that bill now, it’s about the government storming into universities trying to frame students as anti-nationals. It’s about fighting for what an intelligent, critical thinking student means to me,” she added. See Also: <a href="https://www.businessinsider.in/india/news/billionaire-anand-mahindra-to-bollywood-star-manoj-bajpayee-these-are-some-of-the-big-reactions-to-the-violence-at-jnu/articleshow/73116068.cms">Billionaire Anand Mahindra to Bollywood star Manoj Bajpayee -- these are some of the big reactions to the violence at JNU</a> <a href="https://www.businessinsider.in/india/news/jnu-attacks-iit-bombay-pune-film-university-national-law-school-and-even-the-oxford-is-protesting-against-jnu-mob-attacks/articleshow/73117911.cms">JNU attacks: IIT Bombay, Pune film university, National Law School and even the Oxford is protesting against JNU mob attacks</a>

“We shall overcome” fills up the air in JNU a day after the bloody Sunday assault tried to embed fear and friction

<ul><li>Duff &amp; Phelps’ latest report reveals that Virat Kohli continues to be the most preferred celebrity as his brand value rose by 39% to $237.5 million in 2019. Akshay Kumar jumps to second position with a brand value of $104.5 million. </li><li>The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have paved a way for new faces and relaunched old faces such as Emraan Khan, Saif Ali Khan and Nawazuddin Siddiqui. </li><li>It further discusses how regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. </li></ul>Duff &amp; Phelps, the global advisor, released key findings from the fifth edition of its Celebrity Brand Valuation Study 2019: New is Gold. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. <img src="https://lh6.googleusercontent.com/hJS7U6I8oI2hSFzAQzNP0o5UwAcMZn_4OsaJsrirCAOesdEs_uhwoSvQq2oyYmPrOMuAjlAZ91E2L6ZDuz_kEc2_YouDvKS8FkEhWNogXSf5L6Ya-5_ZsSeD68tvGEfmVJ5FlTAR" /> “This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of USD 87.5 million,” said Aviral Jain, Managing Director, Duff &amp; Phelps. “The industry saw a wave of new faces and concepts with the effective usage of digital media to capitalize on millennials and Gen Z. Even though brands changed their approach of sticking to established actors by roping in new faces, overall the industry managed to stay on course with the perfect blend of traditional and new. The new pedigree of stars also ventured into investments by emerging as ‘starvestors’ (star investors), thus infusing capital in brands that resonated with their values,” Jain added. Commenting on the changing nature of the endorsement market in India, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services, Duff &amp; Phelps said, “This is the dawn of a new era for the media and entertainment sector. The industry has seen experimentation, be it celebrities moving from traditional mainstream endorsements towards investments in brands, the rise of digital format advertising campaigns, or the onset of over-the-top (OTT) stars who are breaking new ground in endorsements. Brands and celebrities have parallelly adopted the path of conscious advertising and filmmaking by choosing uplifting topics and making the narrative less window dressed, an important facet for today’s Gen Y and Gen Z.” Old is Gold to New is Gold Study shows how with a fresh coterie of millennial and Gen Z celebrities bagging major banner films and endorsements, it’s clearly time to change the ‘Old is Gold’ adage to ‘New is Gold.’ In the age of social media, Millennial and Gen Z actors have an inherent advantage and are considered to have a relatively higher social media quotient. Bobbi Brown Cosmetics, a leading global makeup brand, hired Tara Sutaria as its first Indian celebrity brand ambassador. Reliance Retail and Reliance Trends also signed on national award winner Vicky Kaushal along with the upcoming Janhvi Kapoor as their brand ambassadors having an extensive youth following. The study also suggests that Kriti Sanon, Disha Patani, and Tiger Shroff are the upcoming big celebrities in the advertising and marketing realm. <img src="https://lh5.googleusercontent.com/5GoxCgfcfzI0az-khdLmqmx9MEF8CslEEp6rFVdkkwKCZQ9GN1N0a8xdMS7p4O95TZ-EF5xIlbpxmNuv4ES-3vq32B5OfM6gy-BPsMyYPXAIDf2_NjOukgN5g4fWzFmH-afJ59ZX" /> OTT: A Place For Old and New Actors OTT players have helped many stars relaunch themselves. Actors like Bhumi Pednekar, Manoj Bajpayee, Nawazuddin Siddiqui, Saif Ali Khan and Vicky Kaushal have given some noteworthy performances on the digital platform. The growing popularity of the digital platform can be gauged from the fact that not only actors, but also notable directors like Anurag Kashyap, Karan Johar and Zoya Akhtar, are creating content frequently, exclusively for GenOTT. <img src="https://lh4.googleusercontent.com/i0g6UmPlyWC7P1brkt1z9fguWNrPnIK4_oqdqEAjN0JY48bSfhppAKYCub740qcwU9yjUNUQftjw-zKmBnnrnr9XwZmZyP4t0L2DI1Cp6esNE0BeUfBhvbVTNyXjPOjT_csunIHH" /> Celebrity Endorsements: Top Brand Categories According to a 2019 report on celebrity endorsements issued by TAM Media Research, more than 50% of the ads endorsed by celebrities were dominated by three sectors: Personal Care/ Personal Hygiene, Food and Beverages (F&amp;B), and Haircare, as shown in the following chart. <img src="https://lh4.googleusercontent.com/WjuNpfoF1obBoT1Q-1hgp-CzS5wpObmBXwDv0k_I_FfCwClC23WGVPLw6xiYCMmatIiQy2XeM1Mx5WPV7vCKusHjbcKiTn2u5wmCAvipQOecWWYs6QXM0waemOi_DRaGl2sC30On" /> Further, the study focuses on the rising trend of OTT since the upgrade of India's digital demography. Regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. Other Key findings from the report: <ul><li>Virat Kohli retains the top position for the third consecutive year. His brand value rose by 39% to USD 237.5 million (mn) in 2019. </li><li>Akshay Kumar jumps to second position with brand value of USD 104.5 mn (a jump of 55.3%). </li><li>The dynamic power couple, Ranveer and Deepika, claim the third spot with a brand value of USD 93.5 mn each. Deepika retains her most valuable female celebrity status for the second consecutive year whereas Ranveer moves up a spot, to now occupy the same position as Deepika Padukone. </li><li>Total value of the top 20 celebrity brands stands at USD 1.1 billion, with the top 10 contributing about 75% of the total value. </li></ul>

Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study

<ul><li><keyword id="10370634" type="UNKNOWN" weightage="20" keywordseo="Discovery">Discovery</keyword>+ recently announced its foray into original content with the launch of 3 shows, Mission Frontline, Ladakh Warriors: The Sons of the Soil and Secrets of Sinauli: <keyword id="6421627" type="UNKNOWN" weightage="20" keywordseo="discovery">Discovery</keyword> of the Century. </li><li>It has been witnessing an increase of 60% month-on-month in its subscribers.</li><li><keyword id="5153358" type="PERSON" weightage="20" keywordseo="Issac-John">Issac John</keyword>, Direct-to-Consumer Head - APAC, Discovery who told us about the platform’s journey so far, the factors that have helped Discovery+ amass a loyal user base, what made them foray into originals, and what the future of Discovery+ looks like.</li></ul>It’s been over 9 months since Discovery launched its OTT platform, Discovery+. When the platform had been launched, it proposition was being the only streaming platform to offer non-scripted, real life entertainment that is premium as well as accessible to people at scale. Now, to strengthen their offering further, Discovery+ has announced the launch of three originals. While the platform has plans of launching more shows as time goes by, currently, the three originals that it has launched are Mission Frontline, Ladakh Warriors: The Sons of the Soil and Secrets of Sinauli: Discovery of the Century. Meanwhile, within the first half of 2021, the platform aims to have more than 200 new and exclusive (local and global) titles to further strengthen its content offerings. Along with India produced Originals, Discovery+ will also be launching other Indian titles including shows such as Amma &amp; Appa, The Indian Dream Hotel, The Ganges with Sue Perkins, Aerial India as well as exclusive launches like A Perfect Planet featuring Sir <keyword id="711617" type="PERSON" weightage="20" keywordseo="David-Attenborough">David Attenborough</keyword>, The End of The Storm, The Impossible Row and the latest seasons of Top Gear and Gold Rush among many more. Moreover, the platform has also been witnessing good growth since its launch. It has been witnessing around 60% growth in its subscriber base month-on-month since its launch earlier this year. Even its install-to-subscription ratio has been strong in comparison to a lot of other apps. We recently caught up with Issac John, Direct-to-Consumer Head - APAC, Discovery who told us about the platform’s journey so far, the factors that have helped Discovery+ amass a loyal user base, what made them foray into originals, and what the future of Discovery+ looks like. Discovery+’s journey so far Despite its launch in March 2020, possibly one of the most difficult years for businesses across the globe, Discovery+ has witnessed a good run so far. The fact that people were indoors, spending more time with their families also meant they were on the lookout for content that could be consumed along with their families. That helped the platform gain a loyal consumer base. Currently, Discovery+ is one of India’s highest rated apps on both Android and iOS. Speaking about what worked in their favor, John said, “Our user -adoption metrics on things like ratings and reviews have been overwhelmingly positive. We're actually one of India's highest rated apps today, something I would have never thought would have happened in such a short time. So user-adoption has really been like a big check for us.” While not revealing its exact growth figure, John shared that the platform has been witnessing a steady growth since its launch in March. “One of the key highlights for us in the past 9 months has been our subscription growth. Even in a differentiated space, we have been seeing around 60% growth in our subscribers month-and-month and that is a number that really pleases me. Even our install-to-subscription ratio looks pretty solid in comparison to other apps. So, we have realized that people do not mind paying for content that they really like and that is really encouraging for us,” he shared. A lot of it has had to do with the kind of content they showcase on their platform. People like gaining knowledge, they like being taken to places they have never seen before. They also like listening to the stories of people who inspire them. Over the years, Discovery has tried to strengthen its offering by listening to its consumers and creating content that they know would help capture their attention. Also, the fact that people want to watch such content with their families has led to Discovery+ becoming a shared living-room experience. “Around 50% of our watch time comes from our connected TV platforms like Chromecast-related Android, TV, Fire TV etc. So, we’re doubling down on that front as well by launching new platforms by February,” he added. Foraying into original content On why they forayed into originals, John explained, “Over the last few months, we got a pretty good sense of what our consumers really love. One thing that came across repeatedly was this sense of unprecedented access that Discovery+ can give them. We had specials where we took our viewers through a live telecast of SpaceX sending their rockets into space. We also had a lot of military specials. When we were thinking of what could our Discovery+ originals be, we felt that one common binding thread could be that our users love going to places where nobody's taken them. It entertains and informs them. So that’s how we came up with the slate of originals that we have announced.” The shows that Discovery+ has already announced the launch of are Mission Frontline featuring Rana Daggubati, Ladakh Warriors: The Sons of the Soil with Randeep Hooda as the narrator and Secrets of Sinauli: Discovery of the Century presented by <keyword id="68674" type="PERSON" weightage="20" keywordseo="Neeraj-Pandey">Neeraj Pandey</keyword> and featuring Manoj Bajpayee. Some of the other shows in the pipeline are Amma &amp; Appa, The Indian Dream Hotel, The Ganges with Sue Perkins, Aerial India, among others. On why all three shows announced have a big star connected to it, John said, “Over the years, we have realized we should make learning accessible to the common man. For us, this is just one way of making it more accessible.” On what genres they will explore in the future too, John shared that over the last few months, they have figured out the taste clusters of people on the platform. Some of the genres that they will bolster focus on are natural history, wars, history-related content, investigative content as well as paranormal and sports. “We’re really checking boxes of ensuring that we showcase differentiated Indian content because everyone else is making scripted fiction and movies. But India is a land of millions of untold tales and we believe that with our advent into originals, we have a pretty strong lineup,” he shared. The vision for Discovery+ India is indeed a land of a million untold stories and it will be the platform’s aim in the future to bring some of this fascinating stories under the spotlight, explained John. “I want Discovery+ to be the undisputed, unparalleled home for real-life entertainment and learning. That’s really our core proposition. And the signs so far tell us we are on the right track. We have so many stories to tell both from India and around the world. And while we tell those stories, there’s an enormous opportunity for us to really add value to people's lives. I think for me and the team, the excitement is to ensure that we stay differentiated and stay true to being this powerhouse of real-life entertainment and learning,” he concluded.

Here’s how Discovery+ has been able to grow its subscriber base by 60% month-on-month since its launch in March

<ul><li>Twitter has released its list of brand moments that garnered the most attention in India in 2019. </li><li>From OnePlus to Durex, here are the brands that made the cut. </li></ul>In 2019, people on Twitter connected, campaigned, learned, debated, and had conversations. They came to share opinions and see other points of view. Amongst others, brands made the most of this medium. Brands across sectors rolled out innovative campaigns to keep up with current trends, connecting with Twitter’s audiences at the right time. To commemorate these key moments, Twitter has released a list of brand moments that garnered the most attention in India in 2019. From launches and promotions, to connecting with what’s happening, Twitter’s varied formats cater to every brand’s needs, and align methods with the brand’s messaging to deliver customised campaigns. As the year comes to a close, we take a look at some of the best <keyword id="3204197" type="PERSON" weightage="20" keywordseo="Brands-on-twitter">brands on Twitter</keyword> and how they stood out in their respective categories: Best Purpose Driven Brand: OnePlus India’s ‘Plant a Tree with #OxygenOS’ This year, brands took a stand on causes. OnePlus India celebrated 1500 days of its operating system, #OxygenOS, the lifeline behind the smartphone brand, and tied the idea to an important cause. OnePlus India partnered with WWF and utilised Twitter’s ‘First View’, feature with a conversation card. This card prompted audiences to Tweet with #OxygenOS, encouraged by the promise that the brand would plant a tree for every Tweet. Each Tweet also initiated an auto-response that was the brand’s way of expressing gratitude towards those who engaged with the campaign. The campaign was activated across key airports in India and showcased real-time Tweet counts, along with dynamic user appreciation Tweets. By the end of 13th September - the day of the campaign, 27,333 Tweets were recorded, with as many trees being planted by OnePlus India. The campaign resulted in a 15x rise in daily conversations for the brand, making OnePlus India’s Oxygen campaign the Best Purpose Driven brand of the year on Twitter. 
	
	<div type="twitter" handle="OnePlus_IN" handlename="OnePlus India" image="http://pbs.twimg.com/profile_images/1173553601987235840/M1Ah6s-E_normal.jpg" favoritecount="13283" retweetcount="2823" status="Here's celebrating what breathes life in this world &amp; into our products🌱 Join us as we team up with @wwfindia to c… https://t.co/GkKxQd1JQw" createdat="1568313000000" id="1172215800566112256"></div>





 Best Connection to Culture: Uber India’s #LoveMovesForward Following the Supreme Court’s landmark judgement that struck down #Article377, Twitter was buzzing with discussions about the LGBTQ+ community. Uber India started a movement #LoveMovesForward to encourage these conversations. The brand wanted to support the movement on a day that has always stood for love i.e. Valentine's day. To honour that all love is true love, Uber India petitioned The Unicode Consortium - a non-profit organisation that develops emojis, through Change.org India to create a unique ‘Pride Heart Emoji’ The pride emoji petition received 34,348 signatures, #LoveMovesForward received a 65% net positive sentiment increase. Through the campaign, Uber India aligned with a massive cultural revolution that stirred youth across India, winning the campaign this year’s Best Connection to Culture. 
	
	<div type="twitter" handle="Uber_India" handlename="Uber India" image="http://pbs.twimg.com/profile_images/1145570081725800448/2XcVUx6q_normal.png" favoritecount="7" retweetcount="2" status="@ChangeOrg_India @gatesfoundation @changeorgfound @INBreakthrough @Haiyya_Act @Jhatkaa @IndiaMeToo @Chinmayi… https://t.co/GgdbDJfKGv" createdat="1551862983000" id="1103219429339361280"></div>





 Best Pre-Launch Tease: Amazon Prime Video’ #TheFamilyMan Amazon Prime Video launched a campaign to announce their original show, #TheFamilyMan to drive anticipation towards the launch of the teaser. Two product propositions were utilised to create buzz. An automated solution was created which enabled people who engaged with a Tweet by Manoj Bajpayee, the lead actor, to unlock the show’s trailer before its release date. A customised emoji was designed based on the lead character who played the dual role of a family man and that of a spy. The unique emoji revealed the character’s second personality once the Twitter app was switched to Dark Mode. The campaign resulted in 1.3 million video views and 17,000 opt-ins for reminders of the trailer launch, successfully conveying the message of the show while delivering strong results. 
	
	<div type="twitter" handle="PrimeVideoIN" handlename="amazon prime video IN" image="http://pbs.twimg.com/profile_images/1198899881940672513/-NEvhd4u_normal.jpg" favoritecount="17638" retweetcount="2478" status="Q: what will it take to watch #TheFamilyMan trailer before the rest of the world watches it? A: ❤️ or 🔁 this tweet… https://t.co/GtWXoMJ5UW" createdat="1567503518000" id="1168820590074970113"></div>





 Best Product Launch: MG Motor India’s MG ZS EV with #ChangeWhatYouCan Earlier in the year, Morris Garages successfully launched the brand in the Indian market positioning themselves as a technology company rather than an ordinary automobile manufacturer. In line with this, the MG ZS EV was the perfect product that the brand could introduce in the Indian automobile market. Given the conversations and intrigue around electric vehicles in India, MG Motor India kicked-off the campaign with the message #ChangeWhatYouCan. The aim was to leverage discussions on Twitter to build their clout as a company for electric vehicles. While urging people to do their bit for the environment by opting for electric vehicles, the brand busted myths about electric vehicles through a string of media polls on the platform. This was followed by a series of videos which included an interview with Rajeev Chaba, the President and MD of MG Motor India , which broke on Twitter first and then went on TV. The promoted trend #ChangeWhatYouCan received a 36% increase over the average trend impressions for the category. As a result, MG Motor India dominated electronic vehicle conversations on Twitter this year. 
	
	<div type="twitter" handle="MGMotorIn" handlename="Morris Garages India" image="http://pbs.twimg.com/profile_images/1133037397183086592/jVJFYeEF_normal.jpg" favoritecount="2045" retweetcount="296" status="Not having enough range in an EV will stop people from adopting it? 🔌 #ChangeWhatYouCan" createdat="1575266829000" id="1201382274140389376"></div>





 Best Brand Launch: Kia Motors’ #GamesofInspirations Kia Motors catapulted itself to the mainstream auto brands conversations on Twitter by bringing #ThePowerToSurprise to the platform. The brand leveraged its fictional characters of Meerkat and Designer Johnny, and waged a mock war between them to bring to people the #GamesofInspirations. The brand aimed focussed on its great design, and had fun while doing it, rewarding people for their creative engagement. To further popularise the brand, Kia onboarded Tiger Shroff. As #TeamTiger and #TeamMeerkat built excitement on the platform for the launch, Kia kept the momentum alive by engaging other media partners in their folds.In addition to this, Kia Motors cemented its position as a master of topical moments as it kept conversations going around Engineer's day, Suits, Game of Thrones, Wonder Woman and the likes. 
	
	<div type="twitter" handle="Meerkat_me" handlename="Meerkat" image="http://pbs.twimg.com/profile_images/1138405002307887104/Zg9oW5tI_normal.png" favoritecount="17" retweetcount="1" status="Hey @KiaMotorsIN bought this expensive gift for @_DesignerJohnny from London 🥺 but he won’t take it 😭. Please tell… https://t.co/eSslfDVlsA" createdat="1558266526000" id="1130077835979177990"></div>





 
	
	<div type="twitter" handle="KiaMotorsIN" handlename="Kia Motors India" image="http://pbs.twimg.com/profile_images/943371262398566401/JouD7a6T_normal.jpg" favoritecount="759" retweetcount="103" status="When simple straight lines get turned into a Masterpiece, you see Kia’s Power to Surprise. Are you ready for Kia?… https://t.co/pv2YeXJ6vs" createdat="1545974414000" id="1078520979041718272"></div>





 Best Short Form Content: Google India Google India made the most out of the short-format video this year, owning Twitter video. The brand leveraged topical moments to its advantage by creating short videos and GIFs while keeping its product at the core of its communication. The videos were creatively designed to keep the viewer engaged, keeping Twitter’s best practices in mind, and were also receptive to the brand’s message. 
	
	<div type="twitter" handle="GoogleIndia" handlename="Google India" image="http://pbs.twimg.com/profile_images/1046660453970202625/q_urJHzt_normal.jpg" favoritecount="140" retweetcount="15" status="Can’t wait for the next match? 🏏 Just ask your Google Assistant for the latest schedule, stats, standings and more.… https://t.co/a2MuSAqk3P" createdat="1560492075000" id="1139412465119219713"></div>





 
	
	<div type="twitter" handle="GoogleIndia" handlename="Google India" image="http://pbs.twimg.com/profile_images/1046660453970202625/q_urJHzt_normal.jpg" favoritecount="142" retweetcount="16" status="Taking us through five decades of LGBTQ+ history, today’s #GoogleDoodle marks the celebration of 50 years of Pride… https://t.co/otSCahhWMo" createdat="1559624493000" id="1135773561375739904"></div>





 Best Brand Voice: Durex India Durex India made the most of Twitter’s conversational nature with its own unique voice which perfectly suited their product - playful and flirtatious. Durex India did this by participating in topical conversations through memes and Tweeting contextual images. The brand mastered the art of puns with innuendo that kept audiences constantly engaged, making the account a creative, unique follow. 
	
	<div type="twitter" handle="DurexIndia" handlename="Durex India" image="http://pbs.twimg.com/profile_images/1146619810039549952/CPC5rMbJ_normal.jpg" favoritecount="4683" retweetcount="617" status="India has chosen its favourite! And it's the exciting Bubblegum flavour! #BlowUpTheBubble. So, how about we make b… https://t.co/bkTxXV028M" createdat="1573541648000" id="1194146342374801408"></div>





 
	
	<div type="twitter" handle="DurexIndia" handlename="Durex India" image="http://pbs.twimg.com/profile_images/1146619810039549952/CPC5rMbJ_normal.jpg" favoritecount="110" retweetcount="11" status="From 0 to 💯 with Durex Mutual Climax Condoms! To get your pack, click on https://t.co/Zxm4JtVXsc. You’re welcome 😉.… https://t.co/1imHEYnG1A" createdat="1561461953000" id="1143480427123884033"></div>





 Best Use of Live Streaming: Cisco India #YouMakePossible This year, Cisco Systems India made the most of going live on Twitter. The feature gave the brand an opportunity to speak to their key audiences including BDMs, CTOs, CEOs at scale, keeping them updated with Cisco's latest technology and products. The success rate of the feature ensured a place in nearly every launch by the brand. The live stream video of Cisco’s event, #CiscoConnectBangalore, which propagated the brand’s messaging of #YouMakePossible, garnered a record 51k video views, with an 18% video view rate in 1.5 hours only. 
	
	<div type="twitter" handle="cisco_in" handlename="Cisco Systems India" image="http://pbs.twimg.com/profile_images/877385547370475520/CCBRiqHQ_normal.jpg" favoritecount="307" retweetcount="47" status="Cisco Connect Bangalore brings you a platform to experience the power of technology. Join live as we help you in le… https://t.co/HjYoNZNCqU" createdat="1574649000000" id="1198790912559566849"></div>





 Best Use of Creators: Spotify India’s ‘There’s a playlist for that’ Spotify launched in India as a music listening app with over 3 billion playlists this year. The brand wanted to establish music’s connection with every expression or moment. Identifying moments from every-day lives, Spotify India designed playlists for various situations and told people, “There’s a Playlist for that”. The brand generated participation on the Twitter timeline by seeding situations and hyper-local interests to initiate conversations with audiences. The brand also engaged with their target consumer base by participating in real time and relatable exchanges as they happened in the moment. Spotify India travelled across timelines as it looped in influential creators on the platform, connecting multiple moments and expressions to music, with a playlist for everything! 
	
	<div type="twitter" handle="VarunmThakur" handlename="Varun Thakur" image="http://pbs.twimg.com/profile_images/1048214812138909697/sE1BYWAi_normal.jpg" favoritecount="140" retweetcount="5" status="Me: Trying to come up with a killer punch line @SpotifyIndia: There's a playlist for that #SpotifyIndia" createdat="1554739152000" id="1115282955193053184"></div>





 
	
	<div type="twitter" handle="sapanv" handlename="Sapan Verma" image="http://pbs.twimg.com/profile_images/1172402203404824577/QS8J-nVO_normal.jpg" favoritecount="210" retweetcount="9" status="Me: *Thinking of a joke that offends no one* @SpotifyIndia: There's a playlist for that #SpotifyIndia" createdat="1554737136000" id="1115274501669969921"></div>

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