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Even if brands are not relevant to the Covid-19 situation, they’ve to show compassion and empathy to the unprecedented situation: Joy Chatterjee, Mankind Pharma
How pharmaceutical giant Mankind Pharma has pivoted its marketing strategy
6 mins read
Prega News is focusing on smaller cities, regional content and micro influencers to ring in its next phase of growth
Prega News is also working towards creating a dialogue on stereotypes around infertility issues to …
3 mins read
Mankind Pharma onboards Anil Kapoor and Ranveer Singh as brand ambassadors to focus more on OTC range of products
The TVC campaign showcases Anil Kapoor and Ranveer Singh working in an office with back-to-back wor…
2 mins read
Manforce Condoms promotes its competitors in its latest ad for World AIDS Day
“Use a Condom, the brand doesn’t matter,” says Manforce Condoms in its latest ad for World AIDS day
2 mins read
Prega News ropes in Anushka Sharma as its brand ambassador
The 2-month-long campaign will run across TV, Digital platforms and outdoors including hoardings an…
16 mins read
Manforce Condoms aims to capture 50% market share by 2023
A look at Manforce Condoms' communication journey
2 mins read
This Valentine's Day, Manforce has a word of caution for couples
The Valentine’s Day digital film, #YouAreNotAlone, highlights that there is nothing private about t…
7 mins read
World No Tobacco Day: How brands are motivating smokers to quit
Brands urge people to stub it out
2 mins read
A few Teacher’s Day campaigns made over the years that are right in the feels
To bring a smile to your face in these gloomy days, we decided to take you down memory lane.
5 mins read
451 million voters! First four phases of Lok Sabha elections witness 66.95% voter turnout so far
Lok Sabha elections 2024 have seen a voter turnout at polling stations of about 66.95 per cent so f…
ANI
2 mins read
Prega News launches a TVC featuring brand ambassador Anushka Sharma
The film with Anushka Sharma is ideated and produced by ADK Fortune
8 mins read
COVID-19 vaccine updates in India: Oxford’s COVID-19 vaccine trials can be over by December, if SII doesn’t go for emergency licence
Scientists are still looking for a cure for the deadly coronavirus, which has infected millions of …
8 mins read
How brands are contributing to the fight against Coronavirus
Brands are stepping up and contributing in whichever way they can
13 mins read
A self-styled archbishop's conspiracy theory claiming that drinking bleach is a cure for autism was seen by millions on YouTube, and blamed for 2 deaths
In Canada, government health authorities told Business Insider they had received several reports of…