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<ul><li>In India, brands are trying to figure out the right way to communicate with their audience during a national emergency and change their message, which makes marketing – and the role of CMO – more critical than ever.</li><li>In our latest interview series, we speak to a few CMOs to understand how they are helping out their organisations find the right ways to connect with consumers.</li><li>Today, we talk to Joy Chatterjee, General Manager of Sales and Marketing, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> about how his role has changed during the second wave of COVID-19.</li></ul>As India continues to grapple with the second wave of the coronavirus pandemic, frontline workers are racing against time by fighting through the lack of supplies and increasing number of fatality rates to contain its spread. To extend its support during such testing times, Pharmaceutical giant Mankind Pharma has pivoted its <keyword id="489452" type="PERSON" weightage="20" keywordseo="marketing-strategy">marketing strategy</keyword> by using its advertising tools to spread awareness and spark more empathy towards our frontline workers. <div type="twitter" handle="Pharma_Mankind" handlename="Mankind Pharma" image="http://pbs.twimg.com/profile_images/922748683996688389/Ttocwphx_normal.jpg" favoritecount="52" retweetcount="5" status="- Lowers the risk of heart disease- Strengthens the immune system- Helps the body absorb iron- Prevents common c… https://t.co/tW2EKtOCQB" createdat="1621406840000" id="1394907505117908996"></div> <div type="twitter" handle="Pharma_Mankind" handlename="Mankind Pharma" image="http://pbs.twimg.com/profile_images/922748683996688389/Ttocwphx_normal.jpg" favoritecount="971" retweetcount="37" status="Lifestyle plays an important role in treating your high blood pressure, make sure to examine regularly and take con… https://t.co/hQ8XQPShto" createdat="1621239060000" id="1394203786600620032"></div> Telling us more about the company's larger marketing strategy now, Joy Chatterjee, General Manager of Sales and Marketing, Mankind Pharma said, “We are using our social media handles to put out the right knowledge and positive messages for the consumers. In the past few months, we have observed that people are tagging us to help them out the relevant information with regards to medicine, vaccination and others. We have ensured to extend our help, and are trying our best to respond to all the queries.” While COVID has been around for more than a year now and we are now used to working from home, this year feels nothing like 2020. Every social media post reminds us of the severity of the situation. At such a time, brands are trying to do their bit by donating, amplifying SoS requests on social media or volunteering. For Chatterjee, 2020 was a test match that helped him prepare for the storm and shift in the digital landscape. Now, he is trying to focus more on helping out his employees, finding a valid cause to associate with and come up with empathetic campaigns. “During the first phase of lockdown, we all witnessed numerous changes like the sudden shift to WFH, the two months imposed lockdown disrupted the supply chain. E-commerce business observed a tremendous response, as people relied on such apps for the delivery of products. However, in the second wave, all of us are more prepared and equipped for WFH and supply chain management. The situation related to lockdown vis-a-vis corona cases is different. The earlier experience has helped us on how to perform, and what sort of strategies should be implemented to avoid the hurdles,” said he. As an essential service provider, the major challenge for Mankind Pharma right now is to maintain its supply chain but it is focusing on digital mediums to reach out to a wider audience. Chatterjee shared, “There has been a lot of restriction due to lockdown in many states which is resulting in slow movement in our logistics. However, lockdown is necessary also to break the chain, and we strongly support the government. There is no doubt that the Pandemic has come with a shift in consumer preferences as well in terms of media consumption, people are spending a lot of time on digital media platforms and we are also focusing on such mediums. For instance, we choose mediums as per the demand, and right now we are highly focused on the digital medium to reach the target audience.” Mankind Pharma had launched a campaign three weeks ago with brand ambassador Anil Kapoor as a tribute to frontline warriors. It also contributed Rs 100 crore to families of Frontline martyred warriors and allocated Rs 40 crore from its CSR funds to help COVID patients and their families struggling for oxygen cylinders and concentrators. <div type="Youtube" id="_OTJk6aI06U" title="Mankind Pharma | 100 Crores tribute to the Frontline Warriors | Hindi" thumbUrl="https://i.ytimg.com/vi/_OTJk6aI06U/mqdefault.jpg"></div> This lockdown, a few Indian brands have put a pause on their advertising to give their consumers space to process or they have launched empathetic campaigns as a reminder of togetherness and better tomorrow. According to Chatterjee, if a brand is communicating during such times, he said that relevant and empathetic communication are the key areas that should be visible and adopted in the strategy. “Times are such, even if brands are not relevant to the Covid-19 situation, they have to show compassion and empathy to the unprecedented situation. Brands are apprehensive of not being compassionate and empathetic to the situation. Riding on a trend is important but it's always for short-term benefit, brands always try to explore different opportunities to communicate about their benefits keeping the core message universal,” elaborated Chatterjee. The second wave has pushed all leaders to prioritise their employees’ wellbeing and keep their business’ goals on hold. As a leader, Chatterjee’s focus areas have changed too. “Our employee wellbeing is our utmost priority,” said Chatterjee. “We have created a separate to-do list for employees to keep them safe which includes regular updates about their health, how to take precautions or preventive measures to keep themselves and family safe. We are keeping track of the vaccination, and we are making sure that all our employees get vaccinated. Mankind Pharma works on three core principles – People, product and seamless process in functioning the business across the company. In these hard-hitting times, we have ensured working remotely for everyone and have offered support to those in need to promote positive mental health amongst employees. Mankind Pharma has also increased the insured amount for medical urgencies.” However, Mankind Pharma’s revenue goals and growth targets remain the same. Chatterjee is optimistic that the company will continue to grow this year as per their plan. “Our numbers are still intact, and we are quite optimistic that the numbers will surpass this year due to our thoughtful preparation. There are no changes to our predefined goals,” said Chatterjee. According to IQVAI report, Mankind Pharma is the fourth largest pharmaceutical company in India. Indian pharma industry will have to grow at a CAGR of 12% to reach $130 billion by 2030 from $41.7 billion in 2020.

Even if brands are not relevant to the Covid-19 situation, they’ve to show compassion and empathy to the unprecedented situation: Joy Chatterjee, Mankind Pharma

<ul><li><keyword id="146847" type="PERSON" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> has launched a new ad starring <keyword id="26339" type="PERSON" weightage="20" keywordseo="Angad-Bedi">Angad Bedi</keyword>. </li><li>The company urges everyone to be a little more responsible and <keyword id="8352552" type="UNKNOWN" weightage="20" keywordseo="wear-a-mask">wear a mask</keyword> whenever we are stepping out.</li></ul>India is still grappling with the second wave of Covid-19 and continues to report over 1.5 lakh cases in a day. Mankind Pharma, the 4th largest pharmaceutical company in India has taken an initiative to aware all citizens about the importance of wearing a mask and urges them to do their bit with their new campaign #MaskMyIndia. Mankind Pharma has released a video that captures the stories of our heroes, who are setting examples and doing more than their call of duty during the COVID-19 pandemic in India. The campaign, #MaskMyIndia brings together the current working hours and situations of our doctors and walks the audience through the overall working routine and how each one of them is working day and night to ensure everyone is safe. Despite all the efforts our frontline workers are putting, the mortality rate is on the higher side and everyone is witnessing the grief of losing their loved ones. Through this campaign Mankind Pharma urges everyone to do their bit by wearing a mask properly and help them to fight the deadly virus. They are requesting each one of us to be responsible citizens and not take this situation lightly. Not wearing a mask is not an option and we all should ensure we support our frontline workers by just doing the basics. <div type="Youtube" id="XILcRM9YCsA" title="Leave excuses, Be responsible | Mask My India | Angad Bedi | Hindi" thumbUrl="https://i.ytimg.com/vi/XILcRM9YCsA/mqdefault.jpg"></div> The campaign is designed to raise awareness and to grow a sense of responsibility amongst the audience and encourages all of us to take a pledge to wear a mask correctly, that is by covering nose and mouth entirely. Commenting on the campaign Rajeev Juneja, Managing Director &amp; Vice Chairman, Mankind Pharma, said “At Mankind Pharma, we follow a strong brand philosophy of raising awareness on social issues. Through this campaign, we would like to spread the message that together we can all fight with deadly coronavirus, all we have to do is wear a mask and follow all the preventive measures given by the government. The video campaign is an attempt by Mankind Pharma to deliver the message of Wearing a Mask, and keep ourselves and our loved ones safe and healthy. We all need to behave as responsible citizens and take ownership of ensuring our safety and other’s as well.” During this pandemic, we strongly recommend wearing a mask. Let’s pledge not to venture out without wearing masks so that we can fight coronavirus and come out as a winner from this pandemic.

Mankind Pharma urges citizens to stop giving excuses for not wearing a mask in its latest campaign

<ul><li>Actor <keyword id="6354625" type="General" weightage="80" keywordseo="vijay-sethupathi" source="Orion">Vijay Sethupathi</keyword> has been roped in as the brand ambassador of Mankid Pharma.</li><li>As a part of the association, <keyword id="146847" type="General" weightage="80" keywordseo="mankind-pharma" source="Orion">Mankind Pharma</keyword> will donate Rs 31 lakh to the Film Employees Federation of South India (FEFSI).</li></ul>Pharmaceutical company <keyword id="111790" type="General" weightage="100" keywordseo="mankind" source="Orion">Mankind</keyword> Pharma has announced its association with Vijay Sethupathi, an Indian actor and producer who predominantly has contributed in the Tamil cinema. In lieu of this association, Mankind Pharma, the company will be donating an amount of Rs 31 lakh to the Film Employees Federation of South India (FEFSI). FEFSI is an Indian organisation consisting of technicians from the <keyword id="6412552" type="General" weightage="20" keywordseo="tamil-film-industry" source="Orion">Tamil Film Industry</keyword> in Tamil Nadu, India. The amount donated will help all those who are facing a slowdown due to the pandemic and will support the growth of the organization and its members. Vijay Sethupathi has won 15 awards in the category of Best Actor which includes Filmfare Award- Tamil, <keyword id="128899" type="General" weightage="20" keywordseo="national-film-award" source="Orion">National Film Award</keyword>, <keyword id="12247905" type="General" weightage="20" keywordseo="vijay-award" source="Orion">Vijay Award</keyword> for Best actor and many more. Speaking on the partnership, Sethupathi said, “It is a pleasure to partner with Mankind Pharma as the brand ambassador and represent the brand in the southern market. The company perfectly justifies the true meaning of ‘Mankind’ and the motto of ‘Serving Life’ in the industry. I am honoured to be a part of the Mankind Pharma family and hope to serve the society together.” Speaking on the occasion, <keyword id="4921166" type="General" weightage="20" keywordseo="Rajeev-Juneja" source="Orion">Rajeev Juneja</keyword>, Managing Director and Vice Chairman, Mankind Pharma said, “We believe that Vijay Sethupathi is an ideal personality for us as a brand ambassador and has an emotional connect with the audience which is why people call him “People’s Treasure”. Both Mankind Pharma and the superstar have a common synergy and thought process of serving life in the country, and we feel this mutual alliance will be a prolific one for both of us. We at Mankind Pharma always selflessly contribute towards the betterment of the society and believe in serving life, we hope that the token amount donated to FEFSI will help provide assurance towards the growth of the company. Together we will continue to selflessly contribute towards the betterment of the society.” Mankind Pharma aspires to aid the community in leading a healthy life by formulating, developing, commercializing, and delivering affordable and accessible medicines that satisfy urgent medical needs.

Mankind Pharma ropes in Vijay Sethupathi as its brand ambassador

<keyword id="146847" type="General" weightage="20" keywordseo="Mankind-Pharma" source="Orion">Mankind Pharma</keyword> on Wednesday said it has inked a pact with Dr Reddy's Laboratories to acquire two brands -- <keyword id="13185092" type="General" weightage="80" keywordseo="combihale" source="Orion">Combihale</keyword> and <keyword id="13185091" type="General" weightage="80" keywordseo="daffy" source="Orion">Daffy</keyword>. While Combihale is used for the treatment of asthma and chronic obstructive pulmonary disease, Daffy is a soap-free moisturising bar for infants. Mankind <keyword id="6363818" type="General" weightage="100" keywordseo="pharma" source="Orion">Pharma</keyword> said the market for Combihale is valued at Rs 900 crore growing at 14 per cent. The acquisition of the product is expected to strengthen the company's presence in the inhalation respiratory market segment, Mankind Pharma said in a statement. The total market for Daffy is valued at Rs 1,000 crore growing at 18 per cent, he added. "We believe these brands have adequate potential to grow in the Indian market and the best part of the acquisition is that both these brands perfectly fit in our portfolio, and provides us an opportunity to grow and build the respiratory and dermatology business further," Mankind Pharma President <keyword id="13185093" type="General" weightage="20" keywordseo="Atish-Majumdar" source="Orion">Atish Majumdar</keyword> noted. As per the terms of the definitive agreement executed between the companies, Mankind Pharma will take over the manufacturing, marketing and distribution of both the products in India. The entire integration and transition of the brands is expected to be completed by March 2022. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/check-out-top-10-stocks-that-minted-good-money-to-investors-when-the-whole-market-fell/slidelist/89612860.cms">10 stocks that minted good money for investors when the whole market was falling apart</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/space/news/virgin-galactic-opens-ticket-sales-for-space-tourism-flights/articleshow/89611012.cms">You can now purchase tickets to take a trip to space through Virgin Galactic’s space plane</a>

Mankind Pharma to acquire Dr Reddy's Laboratories's brand Combihale and Daffy

​The wealth of this condom-making family has doubled in 2023

New Delhi, Jun 16 () Drug firm Mankind Pharma on Tuesday said it will donate a total of Rs 5 crore to the families of policemen who die fighting the COVID-19 pandemic. The company will donate Rs 3 lakh to each family of such warriors, Mankind Pharma said in a statement. The company has also donated ventilators, personal protective equipment (PPE) and medicines to the states, it added. "Our police warrior has shown great bravery in fighting the unprecedented crisis without caring about their life. Being the first line of defense for us after the health workers during COVID, they are getting highly exposed to this deadly disease. "Many have lost their life fighting the pandemic and protecting us. Their invaluable service to the nation and humanity will not be forgotten," Mankind Pharma CEO Rajeev Juneja said. As a homage to them, the company has started a small fund of Rs 5 crore to support and care for the families of these lost warriors, he added. AKT HRS

Mankind Pharma to donate Rs 5 cr to families of policemen who die fighting COVID-19

New Delhi, Dec 5 () Drug firm Mankind Pharma on Thursday said it has launched its generic Dydrogesterone tablets for treatment of infertility and pregnancy related complications in the Indian market.
 With the launch, the company has become the first Indian and second global firm to develop the drug, Mankind Pharma said in a statement.
 The company's product is generic version of Abbott's Duphaston tablets, it added.
 The manufacturing process of Dydrogesterone is very complex as it involves conversion of natural progesterone, the statement said.
 Progesterone is a natural hormone involved in menstrual cycle, implantation and in successful maintenance of pregnancy. 
 Any deficiency of progesterone during different stages of reproductive process can cause infertility, menstrual disorders and miscarriage, it added.
 "The launch of this drug is an important milestone for Mankind Pharma. We are the first Indian pharmaceutical company to develop this drug and second company in the world," Mankind Group founder and Chairman R C Juneja said.
 Currently the drug is being launched only in India, post that the company is planning to launch the drug in countries where it already has a presence, he added.
 Mankind has a strong presence in pharmaceutical, veterinary, OTC &amp; FMCG segments. 
 The company is present across North America, Asia, Africa and CIS countries. AKT RVK

Manking Pharma launches drug for treatment of infertility in India

<ul><li><keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> signs Anil Kapoor and <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword>.</li><li>The Bollywood stars would represent Health OK, multivitamin and mineral tablets.</li></ul>Mankind Pharma has expanded its OTC range of products. Since 2013, ‘Health OK’, a multivitamin tablet, has been a part of the drug category and has now been incorporated in the OTC category as a food supplement. To intensify and spread awareness around its OTC products; the age-defying Anil Kapoor and youth’s star Ranveer Singh, have come together in one single frame to spread the message of a healthy and energetic lifestyle. ‘Health OK’, multivitamin and mineral tablets, that help cope up with modern lifestyles problems, with its unique formulations of Natural Ginseng and Taurine for maintaining energy, 20 multivitamin and minerals for improving overall health and Vitamin C, D and Zinc, for building Immunity. Due to the fast-paced life cycle, people tend to ignore their health by skipping meals, and thus look for convenient and unhealthy eating habits leading to regular tiredness, fatigue and weakness- which are signs of lack of macro and micronutrients, hence, resulting in low energy and deteriorating overall health. Studies have revealed that multivitamins are consumed for mainly two reasons, overall fitness and health and to keep up the energy levels in today’s hectic lifestyle. The combination is a deadly one as no one is better than Anil Kapoor, who is the epitome of a healthy lifestyle and Ranveer Singh, known for his super-energetic persona, to endorse Health OK. <div type="twitter" handle="mankindhealthok" handlename="Mankind Health Ok" image="http://pbs.twimg.com/profile_images/1374270091353722887/9U_C8UX7_normal.jpg" favoritecount="44" retweetcount="23" status="A hectic lifestyle leadsto low immunity levels and everdeteriorating energy. With unique formulations ofnatural… https://t.co/xdYV7yeOaK" createdat="1617088280000" id="1376794151883132929"></div> The TVC campaign showcases Anil Kapoor and Ranveer Singh working in an office with back-to-back work leading to a hectic schedule for both. The surprising element is that their level of energy remains constant throughout the day. Towards the end of the video, the duo reveals 'Health OK' as their secret of energy and fitness. To further promote the product, strengthen its presence and amplify awareness, the brand has adopted 360 degree integrated campaign across all platforms like Print, TV and Digital and OOH. Speaking on the association, brand ambassador Anil Kapoor said, “I am delighted to associate with a brand like Mankind Pharma who has been working effectively in making India a self-reliant country. With the new product launch, I am excited to represent Health OK to reach the masses.” Commenting on the association, brand ambassador Ranveer Singh said, “I am excited to be a part of the brand’s endeavour and extend my support to the brand's vision. In our hectic lifestyle, we tend to forget about the vitamins and minerals that our body requires. I am sure that people will benefit immensely from this new product by Health Ok. I look forward to being a part of their growth journey.” Talking about the launch of the new brand category, Joy Chatterjee, General Manager, Sales and Marketing Mankind Pharma, said, “The reason behind including ‘Health OK’ in the OTC segment was mainly because nowadays the hectic lifestyles that people live, they frequently face issues related to low energy, tiredness and fatigue. Our plan to expand our OTC category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues. In the near future, we have rigours plans to strengthen the overall category with existing brands, and additionally expand the products portfolio. Having on-boarded two Mega Superstars, Anil Kapoor and Ranveer Singh will help us further strengthen and build the awareness for this category.” The decision has come at a time when the country is grappling with the COVID-19 pandemic and there is an increased focus on preventive healthcare. Factors such as rising health conditions, changing diets and eating habits have led to an uprising demand in the market. The brand is fully committed to satisfy the aspiring needs and help consumers to get the best quality products.

Mankind Pharma onboards Anil Kapoor and Ranveer Singh as brand ambassadors to focus more on OTC range of products

New Delhi, Dec 23 () Mankind Pharmaceuticals on Monday said it has inked a licensing pact with Glenmark Pharmaceuticals to co-market diabetes drug Remogliflozin Etabonate in the country.
 Under the sub-licensing agreement, Mankind will market the drug under its own trademark while Glenmark will manufacture and supply it to the drug firm.
 "This is particularly important in reducing overall disease burden. Moreover, this strategic decision will not only strengthen our diabetes portfolio but also help consolidate our position as the fastest-growing player in the anti-diabetes segment," Mankind Pharma Director of Marketing Sanjay Koul said in a statement.
 Remogliflozin is economical than other similar agents currently available in sodium glucose co-transporter-2 (SGLT2) inhibitors class, which shall help for its better access among middle and low socio-economic strata of the society, he added.
 In April 2019, Glenmark had received approval from the Drugs Controller General of India (DCGI) for Remogliflozin Etabonate after successfully completing Phase-3 clinical trials.
 Subsequently, the company launched the drug under the brand names 'Remo' and 'Remozen'.
 "Our collaboration with Mankind demonstrates our commitment towards providing novel, innovative treatment options for efficient diabetes management," Glenmark Pharmaceuticals President, India Formulations, Middle East and Africa Sujesh Vasudevan said. MSS 
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Even if brands are not relevant to the Covid-19 situation, they’ve to show compassion and empathy to the unprecedented situation: Joy Chatterjee, Mankind Pharma

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Mankind Pharma urges citizens to stop giving excuses for not wearing a mask in its latest campaign

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Mankind Pharma ropes in Vijay Sethupathi as its brand ambassador

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Mankind Pharma to acquire Dr Reddy's Laboratories's brand Combihale and Daffy

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The wealth of this condom-making family has doubled in 2023

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Mankind Pharma to donate Rs 5 cr to families of policemen who die fighting COVID-19

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Manking Pharma launches drug for treatment of infertility in India

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Mankind Pharma onboards Anil Kapoor and Ranveer Singh as brand ambassadors to focus more on OTC range of products

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Mankind Pharma inks licensing pact with Glenmark to co-market diabetes drug

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You Searched For "mankind pharma" and got 9 results

Even if brands are not relevant to the Covid-19 situation, they’ve to show compassion and empathy to the unprecedented situation: Joy Chatterjee, Mankind Pharma

Karuna Sharma

Mankind Pharma urges citizens to stop giving excuses for not wearing a mask in its latest campaign

BI India Partner

Mankind Pharma ropes in Vijay Sethupathi as its brand ambassador

BI India Partner

Mankind Pharma to acquire Dr Reddy's Laboratories's brand Combihale and Daffy

PTI

​The wealth of this condom-making family has doubled in 2023

Katya Naidu

Mankind Pharma to donate Rs 5 cr to families of policemen who die fighting COVID-19

PTI

Manking Pharma launches drug for treatment of infertility in India

PTI

Mankind Pharma onboards Anil Kapoor and Ranveer Singh as brand ambassadors to focus more on OTC range of products

BI India Partner

Mankind Pharma inks licensing pact with Glenmark to co-market diabetes drug

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The wealth of this condom-making family has doubled in 2023