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<ul><li><keyword id="2778781" type="General" weightage="20" keywordseo="xiaomi-tv" source="Orion">Xiaomi TV</keyword> has launched a multi-film campaign that highlights its hardware features like Vivid Picture Engine, Slim Bezel-less Design, and Dolby Audio, along with <keyword id="6242167" type="General" weightage="20" keywordseo="patchwall" source="Orion">Patchwall</keyword> – India’s most popular content aggregation platform on Smart TVs.</li><li>The campaigns have been conceptualized by Lowe Lintas Bangalore and features actors <keyword id="744057" type="General" weightage="20" keywordseo="manish-chaudhary" source="Orion">Manish Chaudhary</keyword> and <keyword id="6454364" type="General" weightage="20" keywordseo="prit-kamani" source="Orion">Prit Kamani</keyword>.</li></ul>Xiaomi TV has launched a multi-film campaign conceptualized by Lowe Lintas Bangalore. The campaign highlights Xiaomi <keyword id="169786" type="General" weightage="100" keywordseo="smart-tv" source="Orion">Smart TV</keyword>’s best-in-class hardware features like Vivid Picture Engine, Slim Bezel-less Design, and Dolby Audio, along with Patchwall – India’s most popular content aggregation platform on Smart TVs. <div type="Youtube" id="ouisNqjdbPk" title="Xiaomi TV: Get the 10/10 Experience With PatchWall" thumbUrl="https://i.ytimg.com/vi/ouisNqjdbPk/mqdefault.jpg"></div> <div type="Youtube" id="VsKFfbP1JeA" title="Xiaomi TV: Get the TV that gets you!" thumbUrl="https://i.ytimg.com/vi/VsKFfbP1JeA/mqdefault.jpg"></div> <div type="Youtube" id="FYFiNlOPrnQ" title="Xiaomi TV: Censor Smartly" thumbUrl="https://i.ytimg.com/vi/FYFiNlOPrnQ/mqdefault.jpg"></div> Pandemic has seen a spiking demand for home entertainment as people spend more time at home, and such a demand has become synonymous with increasing Smart TV adoption. India has always been a lucrative market for Televisions. With an existing base of non-smart TV customers looking to upgrade, the country holds great potential for the growth of the Smart TV segment. Improving technical specifications and highly competitive prices have further driven the growth of the category – of which Xiaomi already holds a lion’s share. What truly makes a TV smart is the combination of hardware and software, and this is the USP of Xiaomi’s Smart TV that the campaign films aim to highlight. The campaign leans on the insight that every household has someone who has the final word on all things technology – usually a teenager who is Gadget Guru of the house; and they don’t just understand technology well, but can also simplify the workings of it in layman’s terms for the rest of the family. The campaign’s objective is to make Xiaomi the default choice for Smart TV buyers and further increase the brand’s market share in the Smart TV segment. <keyword id="13087474" type="General" weightage="20" keywordseo="kris-lukose" source="Orion">Kris Lukose</keyword>, Marketing Lead – TV, <keyword id="2210169" type="General" weightage="20" keywordseo="xiaomi-india" source="Orion">Xiaomi India</keyword>, said, “Over the last four years, we at Xiaomi have been working relentlessly towards our commitment to make great smart TV technologies accessible to everyone. As a result, we’re the number one smart TV brand in the country today with huge prevalence across diverse consumer groups in India. We are proud to have played an instrumental role in driving Smart TV adoption in India by offering consumers a deep integration of hardware and software on all our devices. The software on a smart TV is a key differentiator today with changing media consumption habits. And so with this campaign we want to push consumers to really question how smart is their smart TV really. With PatchWall on our smart TVs and its inherent premium features like Universal Search, IMDb ratings, Kids Mode and much more, we’re certain Xiaomi TVs are the smartest of all smart TV offerings today.” Lowe Lintas Bangalore has built this campaign around the life of a father-son duo in every film; the son uses features of Patchwall to help his dad come out of sticky situations. The films produced by Lintas C:EX feature Manish Chaudhary in the father's role and Prit Kamani playing the son. Three unique features of the Patchwall are highlighted in the films – Universal Search, Kids Mode and IMDb Ratings. Talking about the campaign, <keyword id="3076996" type="General" weightage="20" keywordseo="sagar-kapoor" source="Orion">Sagar Kapoor</keyword>, Chief Creative Officer, Lowe Lintas said: “In a world where people only look at the hardware features in a smart TV, what actually makes a TV a smart one is the software behind it. In this case, Xiaomi’s Patchwall software is the brain of the TV and its amazing features make it a truly smart TV. The clarity in the brief led us to crafting a campaign that was both simple yet engaging. While the stories are based on the features, we wanted to ensure the overall communication doesn’t become just functional. Hence the idea of the father son duo was cracked. This helped us package all the functional information in a fun storytelling format.” The films are live on digital platforms.

Xiaomi TV launches a 3-part campaign conceptualized by Lowe Lintas in an attempt to increase its market share in the smart TV category

One of the most popular digital series '<keyword id="320555" type="General" weightage="80" keywordseo="aarya" source="Orion">Aarya</keyword>' is coming back with another season! The show has <keyword id="6358170" type="General" weightage="100" keywordseo="sushmita-sen" source="Orion">Sushmita Sen</keyword> in the lead and along with her, Sikander Kher has also kept the audience engaged with his stellar performance. Recently, Sikanadar was snapped with director <keyword id="271660" type="General" weightage="50" keywordseo="ram-madhvani" source="Orion">Ram Madhvani</keyword> as they commenced prep for the upcoming and highly anticipated return of a brand new season of the show. Sikandar expressed his excitement and said, "It's wonderful to be back with this incredible team and I'm so looking forward to starting to shoot soon. We have begun workshops for the new season and from whatever I have read so far, I'm excited to take the audiences on a thrilling new ride. This is one of the most impeccably written characters I have played. Can't wait to bring Daulat back on screens". The first two seasons of the show got impeccable responses from critics and viewers alike, with <keyword id="11176" type="General" weightage="80" keywordseo="sushmita" source="Orion">Sushmita</keyword> Sen helming the show and Sikandar playing a pivotal lead in the front for which he earned several awards earlier this year. 'Aarya' marked Sushmita Sen's comeback on-screen and her Digital debut. Earlier, speaking about her role in Season 3, Sushmita said, "It is a new dawn for Aarya Sareen, and she is fierce. In season 3, she is going places and starting her own story free from the obstacles of her past. Reprising the role of Aarya is like slipping into old jeans but for a brand-new journey. It feels great to be back with Ram Madhvani and the Disney+ Hotstar team, can't wait to return the love and appreciation viewers have showered on Aarya." The first season was even nominated for the 'Best Drama' series at the International Emmy Awards. Apart from Sushmita Sen and <keyword id="14700" type="General" weightage="80" keywordseo="sikandar-kher" source="Orion">Sikandar Kher</keyword>, the series also stars Namit Das, Manish Chaudhari, and Vinod Rawat among others in pivotal roles.

Sikandar Kher, Sushmita Sen begin preps for 'Aarya 3'

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Xiaomi TV launches a 3-part campaign conceptualized by Lowe Lintas in an attempt to increase its market share in the smart TV category

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Sikandar Kher, Sushmita Sen begin preps for 'Aarya 3'

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BJP candidate list for Delhi Election 2020, Tajinder Pal Bagga to contest from Hari Nagar

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checkout the names of candidates in BJP's second list

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