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<ul><li>As <keyword id="2796952" type="PERSON" weightage="20" keywordseo="Manforce-Condoms">Manforce Condoms</keyword> launches its latest campaign, we take a look at the brand’s communication journey and dissect its marketing strategy on different mediums. </li><li><keyword id="4921166" type="PERSON" weightage="20" keywordseo="rajeev-juneja">Rajeev Juneja</keyword>, CEO, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> walks us through this journey and speaks about the challenges faced by a condom brand in India, its increasing focus on becoming a socially-responsible brand, goal to increase its market share to 50% and overall marketing strategy. </li></ul>Commercial condom market has witnessed a huge change in its style of communication. From talking about birth control in late 90s to the act of lovemaking in early 2000 to engaging in safe sex, it has come quite far. In the last three years, sexual wellness giant Manforce Condoms has shifted its communication strategy to try to position itself as a socially-responsible brand. It took the internet by storm in 2017 for its campaign #ShutThePhoneUp, which aimed at driving awareness about the risks associated with recording one’s private moments on the phone. <div type="Youtube" id="WpHVkc3LmJM" title="Manforce- Shut The Phone Up" thumbUrl="https://i.ytimg.com/vi/WpHVkc3LmJM/mqdefault.jpg"></div> And now, Manforce Condoms has launched another campaign with a social message. This time, the sexual wellness brand is talking about curbing the rise in child pornography. <div type="Youtube" id="LyqXjGdWmtM" title="Manforce | Choti Gudiya | #ProtectChildhood" thumbUrl="https://i.ytimg.com/vi/LyqXjGdWmtM/mqdefault.jpg"></div> Titled #ProtectChildhood, the campaign wants to give a message to all parents to be vigilant, keep a check on their kids and try to look for truth beyond what they see. According to India Child Protection Fund (ICPF), there has been an alarming rise in the demand of child pornography since the lockdown. A leading pornography website also revealed that traffic from India has increased by 95% as compared to the average traffic pre-COVID. As per another report submitted to the National Crime Records Bureau (NCRB), there were more than 25,000 cases of suspected child pornography. Speaking about why the brand decided to work on this campaign, Rajeev Juneja, CEO, Mankind Pharma, said, “Children are naive and vulnerable and they need to be monitored 24X7, it is the responsibility of the parents to keep their childhood intact. In the lockdown, children have started spending more time on the internet, especially with the new normal of online classes during the Covid-19 pandemic.” After Manforce Condoms came across the research study, it wanted to reach out to as many parents as it can. Juneja added, “For us, responsibility towards society comes first. So, we wanted to inform and make parents aware of the sharp rise in the content of child pornography and give a strong message to #ProtectChildhood. Through our campaign we request and urge parents to not leave their children unattended and have complete control over their online activities. They should have regular conversations and build a friendly relationship with their children, and keep them informed of the current situation. While the internet has many positives, it does have a dark side, and it's the responsibility of the parents to not leave their children unsupervised.” Manforce Condoms’ marketing strategy Most ads in the commercial condom category focus more on the sex appeal and pleasure of sexual attraction. But sex is still a taboo in India and condoms brands can start a conversation to bring about change and erase the stigma around it. There are so many topics that Indians feel uncomfortable discussing such as women enjoying sex, sex toys, social issues related to sex such as early pregnancy, abortion, etc. With ShutThePhoneUp and #ProtectChildhood, Manforce Condoms did talk about something very important. However, Juneja says that the brand is just getting started and it intends to strengthen its position as a responsible condom brand. He said, “As a responsible brand in the category, we believe in spreading the message of safe sex, safety can be from numerous things within this space. Our #ShutThePhoneUp series helps reach the right audience and give out a strong message on how to keep themselves protected and be aware of their surroundings. We intend to add more wings in this basket of communication and spread awareness.” Manforce Condoms uses every opportunity it can to connect with its consumers. Last year, it even explored movie marketing with Luka Chuppi. On why Luka Chuppi was the perfect fit for the brand, Juneja said, “Manforce indulges in movie marketing when the association is lucrative and the brand manages to garner significant engagement. The brand associated itself with Luka Chuppi<a href="https://en.wikipedia.org/wiki/Luka_Chuppi"> </a>as an official collaboration, resulting in embedded marketing as well as social media promotions and we got a chance to break the stereotypes, weave narratives and put forth content that is rich in quality. It was a seamless integration in the story line and yet served as a reminder to our audiences.” <div type="Youtube" id="pvtr718bf4c" title="Manforce Condoms | Luka Chuppi | Maddock Films | Kartik Aaryan, Kriti Sanon" thumbUrl="https://i.ytimg.com/vi/pvtr718bf4c/mqdefault.jpg"></div> It even played a prank on its consumers once by announcing a fake launch of an absurd desi Achari flavour and went viral. “Manforce Achari was a Prank launch meant to increase our page engagement and traction which it very well did. Our audience was left in splits after this post. Truly Indians prefer the desi twist in their flavours,” said Juneja. When it comes to social media, Manforce Condoms is known for its moment marketing. Today, consumers are addicted to social media platforms and they live in the moment. Juneja said that it's very important for the brand to catch the attention in that time span and they never miss an opportunity to maintain regular engagement with its audience. From cricket updates to Google changing its logo, Manforce Condoms has tried to latch onto every moment that breaks the internet. It continues to thrive on this model. “Social media has been a great platform for us to engage with our consumers, with the scope of narrow targeting we can connect with the right consumer with demographic, geographic &amp; interests,” said Juneja. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Its brand endorser <keyword id="836886" type="PERSON" weightage="20" keywordseo="Sunny-Leone">Sunny Leone</keyword> has also helped the brand carve a niche in the market and increase brand recall rate. “Almost all our Main Product Ads with Sunny Leone have always managed to give us a phenomenal response across all media,” said Juneja. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Challenges of communicating in the commercial condom market It is not easy to operate in a market that needs more awareness but has the most restrictions. As a condom brand, you always have to find the thin line between sleazy and sensual. So, in a society, where there are numerous restrictions, Manforce Condoms has learnt to play safe over the years. Speaking about the media restrictions, Juneja said, “Restrictions continue on traditional channels be it TV or OOH as well in digital space. However, there are few platforms that have helped us a lot to connect with our consumers, specially youth. The platforms are social media, in-film integration &amp; Airport Branding. Airport Branding in the major metros have high traffic influx thus giving us required eyeballs. This media choice has worked positively for the brand.” “Over the time, we have changed our creative look and feel by using subtle and sober images but yet suggestive in terms of their message. A lot of tweaking has been done in terms of film production. We try to ensure there is less ‘skin show’ and more focus on the message. Thin line between lovemaking and vulgarity is very sensitive, we are really cautious and critical of the creatives that go out in the media. The key is to keep the portfolio strong and be relevant to your audiences in terms of the communication strategy. We have learned to operate well in the given restrictions,” added Juneja. Growth story of Manforce Condoms During the lockdown, e-commerce platform Snapdeal saw a 30% increase in the sale of condoms driven by demand from non-metros. More people started ordering condoms online. As a result, Manforce Condoms also saw an uptick in the initial period. “The sales of condoms did see a boom with everyone stocking up in advance. However, with the unanticipated nationwide lockdown that continued for the next two months, there was a drop in sales but not due to the decrease in demand, but mainly because of the temporary supply challenges,” shared Juneja. With life coming back to normal, and the government easing the lockdown, condoms are witnessing a steady sale. Adding on how the revival period has brought cheer for the brand, Juneja said, “The numbers have been fluctuating since the lockdown, however its temporary owing to basic restrictions and apprehensions that the pandemic has brought about amongst individuals. The nation had come to a standstill with the lockdown. Now each one of us is getting accustomed to the new normal and adapting ourselves back to routine and regular lifestyle, the brand is witnessing a steady growth in sales. In the month of August, unlike the category and rest of the brands, we have seen 2% positive growth and spike in Market Share going up to approximately 32%.” Mankind Pharma’s Manforce Condoms is the largest seller in the category. As per IQVIA Consumer Health Retail Audit Data – MAT, Manforce Condoms had a 32% market share in August 2020, followed by Kamasutra at 9%, Skore and Durex at 7%, along with the local brands. By closely engaging with its consumers and continuing to spread awareness around safe sex, Manforce Condoms intends to increase its market share. “We intend to increase our MS and reach the 50% mark by 2022-23, all our strategies are aligned in this direction,” said Juneja. Rural India contributes approximately 30% to the total Rs 1500 crore condom category and Manforce Condoms’ Pan, Banana, Jasmine flavors are a hit in rural areas. “There is indeed a wide scope of expansion in rural India. Manforce has worked on the bottom to top pyramid approach with the strongest distribution network of stockiest and wholesalers. Our brand endorser, Sunny Leone also gives us better connect due to her popularity amongst the masses,” said Juneja. However, with power comes responsibility and therefore, Manforce Condoms is trying to move towards becoming a more responsible brand everyday. Juneja said, “Manforce being a leading brand in the category has a larger responsibility in addressing relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex. It is very much important to educate the people about the benefits of using condoms while having sex, as it helps to protect them from having AIDS and other serious diseases and also it helps in controlling population.”

Manforce Condoms aims to capture 50% market share by 2023

<ul><li>Reckitt’s Durex has launched its first-ever product innovation for the Indian market, thin flavored condoms.</li><li>It got around 12 influencers to spark conversations on social media about bedroom distancing to create interest around the launch of its new product and advertisement.</li><li>The brand is trying to expand its reach in Tier II and III markets with its latest innovation.</li><li>Dilen Gandhi, Regional Marketing Director, South Asia – Health &amp; Nutrition, Reckitt talks to us about the campaign, larger marketing strategy that has helped Durex become one of the category leaders in less than six years, focus areas for H2 2021, and larger vision for the brand.</li></ul>When Reckitt’s Durex launches a new product in the market, it is hard to miss it because there’s a massive conversation on the social media universe involving multiple A-list influencers and celebrities. The brand knows how to build curiosity and hold consumers’ attention till the very end. Durex usually starts its campaign by giving its consumers a little sneak peek with a poster. To build on this buzz further, the brand shares some intriguing data points which encourage consumers to talk about their own stories. It is followed by a teaser, influencer collaboration, and finally the big reveal - the product advertisement. In the past, Durex had used a similar strategy for its product Durex Mutual Climax Condoms and Invisible Condoms. For the former, it started by telling people on social media that nearly 70% of women in India don’t orgasm every time they have sex. It eventually announced the launch of its product with a campaign. It spoke on the issue of orgasm inequality by normalising conservations and providing product solutions for both men and women so that they #ComeTogether, thereby helping reduce the orgasm gap. For the second product launch, Durex’s Invisible Condoms, it used a counter-intuitive approach and asked consumers to forget condoms. The idea was to create interest around its thinnest condoms. For the launch of Thin Flavoured Condoms that come in Chocolate, Strawberry and Bubble gum, Durex followed a similar route. It divided its campaign into three legs: get people talking on social media about #EndBedroomDistancing, launch the TV spot that employs a metaphor to demonstrate how Durex Extra Thin Flavoured condoms can help end it and the third act of the campaign continues the conversation with memes and influencer posts. The campaign is conceptualised by <keyword id="7001513" type="General" weightage="20" keywordseo="havas-group-india" source="Orion">Havas Group India</keyword>. The first leg of the campaign saw participation from celebrities and influencers like Harshvardhan Rane, Badshah, Abhijeet, Prateek Babar, with posts on their profiles wondering what’s bedroom distancing. Two days later, Durex announced India’s thinnest condoms. The same influencers also posted a second set of videos on their respective profiles, revealing what the buzz was all about, and then came the final commercial unveiling the product. <div type="Youtube" id="10fRuRwzAMg" title="Durex Extra Thin Flavoured Condoms | #FeelTheFlavour" thumbUrl="https://i.ytimg.com/vi/10fRuRwzAMg/mqdefault.jpg"></div> According to Durex’s consumer survey, over 60% of condom sales in India are in the flavoured condoms category. However, it identified a gap: the focus in the category has primarily been on flavours and not on product innovation addressing intimacy issues faced by the consumers in this segment. And that’s how the idea of launching thin flavoured condoms was born. This is Durex’s first product which is primarily made for India. Sharing the insight behind the campaign, Dilen Gandhi, Regional Marketing Director, South Asia – Health &amp; Nutrition, Reckitt said, “The objective of the campaign was to get everyone talking about it. This is the first time we have created an innovation specifically for the Indian market. To make people aware of this innovation, we decided to take the ‘classic Durex route’ -- create a campaign that could actually lead to a lot of conversation. The difference between Durex’s advertising and many other brands is that we put consumers at the heart of our marketing. Our campaigns always have something intriguing, which pulls the consumer in and this time, this whole notion was bedroom distancing. We take something that is topical, this time, unfortunately, it is the notion of social distancing and combine it with something unexpected, which is what leads to conversation. Reduction of distancing here is in with the promise of the product to bring both partners, physically and emotionally, closer.” Durex partnered with 12 influencers and celebrities to create buzz around its launch. It followed a simple filtering system: how popular is the influencer among its target audience, how well does their market image fit with Durex and how credibly will the influencer convey the message. It is due to the brand’s partnership with influencers that there’s a lot of chatter on social media around its campaign and Gandhi is hoping that this would translate into ROI and sales on the ground. <cmsannotation type="cmsannotation" annotationid="Becoming the second largest player in 6 years" text="Becoming the second largest player in 6 years">Becoming the second largest player in 6 years</cmsannotation> Condoms are still a hush-hush concept in India and condom marketing is an equally tricky business. So it is important for condom brands to create conversations that are risque and yet tasteful, and Durex has mastered it over the years. It is because of its strong marketing strategy that the brand has grown from strength to strength. Six years ago, when Reckitt launched Durex, it was competing against Manforce with a 32.4% market share, followed by Moods, Skore, Kamasutra and Kohinoor. In 2017, it onboarded Ranveer Singh to cater to India’s youth. In 2019 came its revolutionary campaign, Orgasm Equality and Durex started working on building an inclusive conversation in the category. With its Bees and the Birds campaign in 2020, Durex upped its marketing strategy by catering to adolescents through art and literature. When most brands in the category objectified women, Durex spent huge marketing dollars changing the narrative, targeting them and establishing itself as a brand that cares about making a difference. Its active moment marketing has also helped Durex stay on top of the mind. According to Neilsen, the condom category is dominated by Manforce with a 32.4% share in value, followed by Durex at 13.8%. So we asked Gandhi about what worked for the brand, it's larger marketing strategy and success mantra. He said, “The most important metric for us is, obviously, business results. We are very focused on ensuring that every marketing dollar that we spend gives us a return in terms of business results. The leading indicator for us is driving conversations, sentiment, reach, and frequency. Ultimately, we are looking at equity.” “Our marketing objective has always been to normalise talking about sex in India. Now, the challenge for us is how do we keep getting better,” added Gandhi. For the rest of 2021, Durex would be focusing on making its Thinnest Flavoured condoms more available in our country and working on campaigns that redefine pleasure “It is more than just a market share game for us. It is about shaping the category, we try to offer the unexpected to our consumers. While we are focused on business results, we believe results will come not just from market share but by redefining the category which is far more equal, inclusive and pleasurable. We want condoms to be something which is normal for everyone, something that is used for pleasure and not just for protection. Apart from that, making sure that our Thinnest flavoured condoms are available more and more is definitely a big focus area. The smaller towns are going to be a big focus area too. This innovation was created for the non-metros,” shared Gandhi.

How Durex cleverly uses influencer marketing to trigger conversation around its new product launches

<ul><li><keyword id="2796952" type="PERSON" weightage="20" keywordseo="Manforce-Condoms">Manforce Condoms</keyword>’ latest campaign is a masterstroke. </li><li>The brand is urging people to use a condom, even if it is their competitors. </li></ul>Every year December 1 is observed as <keyword id="34644" type="PERSON" weightage="20" keywordseo="World-AIDS-Day">World AIDS Day</keyword> to raise awareness and knowledge about HIV and a call to move towards ending the HIV epidemic. It’s an opportunity for people worldwide to unite in the fight against HIV, to show support for people living with HIV, and to commemorate those who have died from an AIDS-related illness. Manforce Condoms has come up with a new campaign #StandTogether, urging people to protect India against HIV. As a leading brand in the industry, Manforce, through this campaign focuses on a larger responsibility of educating people to use condoms, no matter what brand you use. <div type="Youtube" id="wkX3xuHofE0" title="WorldAIDSDay" thumbUrl="https://i.ytimg.com/vi/wkX3xuHofE0/mqdefault.jpg"></div> The campaign highlights the importance of using condoms to fight against HIV and at same time communicates that the brand doesn’t matter. The most important is the health and safety of everyone and addresses the relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex. In India, people are either shy, or are not aware enough about the use and importance of protection to stay away from AIDS. It is important to have conversations on sex education in schools to conversations at home. Society should never step back with the fact that condoms play a crucial role in the industry and understand the safety side of it instead of being shy. <keyword id="6072225" type="PERSON" weightage="20" keywordseo="joy-chatterjee">Joy Chatterjee</keyword>, DGM, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> said, “Through this campaign the intention is to show that we are committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses to just "Use A Condom" to avoid AIDS and when it comes to a physical relationship, safety plays an important role in strengthening the bond between partners”. Sex causes a whirlwind of emotions that can take anyone to the universe of happiness, relaxation and contentment. Though sex is the most delightful feeling, it may also open the gates of sexually transmitted diseases (STDs) without posing any warning. BE SAFE!

Manforce Condoms promotes its competitors in its latest ad for World AIDS Day

<ul><li>As compared to last year, there has been a 30% increase in the <keyword id="8398768" type="UNKNOWN" weightage="20" keywordseo="sale-of-condoms">sale of condoms</keyword> driven by demand from non-metros. </li><li>The growth driven by lack of access to variety, hesitancy to purchase from the store.</li><li>Popular condom brands on Snapdeal include Durex, Kamasutra, Skore, Kohinoor, and Manforce.</li></ul>Snapdeal has revealed that 56% of condoms on its platforms are bought by the audience sitting in Tier III cities and beyond. As compared to last year, there has been a 30% increase in the sale of condoms driven by demand from non-metros. Eight out of ten orders of condoms were from non-metros. 56% of the demand from non-metros was from Tier III cities like Imphal, Moga, Aizwal, Agartala, Ernakulam, Malapuram, Shillong, Silchar, Udaipur, Hissar, Nagaon, Bardhaman, Dibrugarh, Kanpur, and Ahmednagar. Sexual health wellness and population control is an important focus in India. The growth and demand for condoms on Snapdeal is driven by a lack of access to a huge variety in non-metros. As Snapdeal has a discreet shipping policy for these products, users have also become confident and more open to buying condoms from the platform. “Considering the continuing hesitation around the subject of sex and its education, people are still reluctant to purchase condoms from a store. Online marketplaces have become a go-to place as it provides discreet and hassle-free purchase, which has led to increasing volumes,” says a Snapdeal spokesperson. Popular condom brands on Snapdeal include Durex, Kamasutra, Skore, Kohinoor, and Manforce. This National <keyword id="34644" type="PERSON" weightage="20" keywordseo="World-AIDS-Day">World Aids Day</keyword>, Snapdeal launched special discounts of up to 50 percent on bestselling condoms. The offer runs for the entire week. Snapdeal has put together a range of over 600 different condoms.

Snapdeal reveals 56% of sale of condoms on its platform comes from Tier III cities and beyond

<ul><li>Manforce's new campaign, #YouAreNotAlone gives a different spin to typical <keyword id="41008" type="ENTERTAINMENT" weightage="20" keywordseo="Valentines-Day">Valentine's Day</keyword> communications.</li><li>It has asked couples to stay careful in public places.</li><li>The aim of the campaign, conceptualized by <keyword id="4969050" type="PERSON" weightage="20" keywordseo="ADK-Fortune">ADK-Fortune</keyword>, is to bring to light the perils of indulging in PDA thinking one is alone in public spaces with complete disregard to prying eyes who are always on the lookout for vulnerable couples.</li></ul>As we come closer to Valentine's Day, when most brands urge people to shower love on their loved ones, condom brand Manforce has come out with a very different communication. People have different opinions about what is the limit of Public Display of Affection (PDA). With time, we have at least matured enough to not feel uncomfortable with a simple hug, holding of hands or a goodbye kiss at public places. The problem starts only when we cross the line. And it is not so much about disregarding other’s feelings but rather it’s putting oneself in danger thinking you are alone. What they forget is there is nothing private about the public place. The new campaign by the brand brings to light the perils of indulging in PDA thinking you are alone with complete disregard to prying eyes who are always on the lookout for such vulnerable couples. 
 <div type="Youtube" id="uUCDF3WEOJk" title="Manforce Condoms | Valentine's Day | #YouAreNotAlone" thumbUrl="https://i.ytimg.com/vi/uUCDF3WEOJk/mqdefault.jpg"></div>



 Commenting on the campaign, <keyword id="6072225" type="PERSON" weightage="20" keywordseo="joy-chatterjee">Joy Chatterjee</keyword>, DGM, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> said, “As a responsible brand, we take pride in sensitizing couples about safe sex. This time we have a strong message to those couples who indulge in PDA thinking they are doing it within the four walls of their house. It’s important for them to understand where they are, what they are doing and how their action can ruin their life.” The #YouAreNotAlone campaign has been conceptualized and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon. “After our successful campaign #ShutThePhoneUp, we wanted to continue with this momentum of sensitizing people about ‘safe sex’. And that is how we arrived at our fresh campaign #YouAreNotAlone. The campaign speaks about the danger of letting your guard down in a public place. Irrespective of what the place may look like, there is always danger lurking around and that can ruin your life”, says <keyword id="4236018" type="PERSON" weightage="20" keywordseo="Subroto-Pradhan">Subroto Pradhan</keyword>, Managing Partner, ADK-Fortune.

This Valentine's Day, Manforce has a word of caution for couples

<ul><li>The former captain of team India got his first endorsement deal in 2005 with Mysore Sandal Soap. </li><li>MS Dhoni added 3% share of ad volume on TV with an average visibility of 5 hours per day across all TV channels in the last six months.</li></ul>One of India’s biggest sporting icons in recent times, <keyword id="10138" type="PERSON" weightage="20" keywordseo="Mahendra-Singh-Dhoni">Mahendra Singh Dhoni</keyword>, retired on August 15. As a brand endorser, he was one of the most visible faces on television with more than 13 brands in his kitty. However, his retirement from international cricket has not changed anything. After Dhoni took to Instagram to announce his retirement, brands across categories from the likes of Amul to Manforce condom reminded the audience why he will always be a good fit for brands. <div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="10861" retweetcount="2884" status="We wish all the best to M S Dhoni @msdhoni for the next innings in his life! https://t.co/UvgGHYGPI5" createdat="1597510835000" id="1294680399621185537"></div> <div type="twitter" handle="ManforceIndia" handlename="Manforce Condoms" image="http://pbs.twimg.com/profile_images/982657058876125186/v4fkHTaZ_normal.jpg" favoritecount="72" retweetcount="24" status="&quot;Mahi maar raha hai!&quot; Guess we won't hear this anymore! 😞 #DhoniRetires https://t.co/FEWz6hwgrL" createdat="1597516888000" id="1294705787059597312"></div> For millennials, he will always be a star from a small town like Ranchi who made it big in the industry. He stood for leadership, determination, empathy, power and yet, had a boy-next-door image. <div type="twitter" handle="anandmahindra" handlename="anand mahindra" image="http://pbs.twimg.com/profile_images/1284398843853864966/qVI16-Sn_normal.jpg" favoritecount="5462" retweetcount="308" status="Much has been said about what #Dhoni brought to the game. I’m no expert on cricket &amp; I remember I 1st noticed him… https://t.co/WmENpCWkSe" createdat="1597645758000" id="1295246306797957120"></div> According to a TAM report that provides a ranking of top 10 celebrities in brand endorsements space in the period of Jan-Jun’20, MS Dhoni added 3% share of ad volume on TV with an average visibility of 5 hours per day across all TV channels. According to a Duff &amp; Phelps Celebrity Brand Valuation study conducted in 2019, the former captain of team India stood at ninth spot for brand rankings and was valued at $41.2 million. In his early days, Dhoni was known for his cool hairstyle and suddenly every guy in the town wanted to follow his mane. It was this cool hairstyle and undeniable charisma that got him his first endorsement deal with Mysore Sandal Soap in 2005. Brylcreem hair cream was also quick to recognise this opportunity and approached MS Dhoni for an advertisement. <div type="Youtube" id="s4CXzIrXyx4" title="Brylcream" thumbUrl="https://i.ytimg.com/vi/s4CXzIrXyx4/mqdefault.jpg"></div> While the cricketer may not appear in stadiums from now on, we have got you covered with a list of well-known advertisements featuring Captain Cool! <div type="Youtube" id="v_a-qky1j5g" title="Videocon Shahrukh Dhoni 'Brothers' Commercial" thumbUrl="https://i.ytimg.com/vi/v_a-qky1j5g/mqdefault.jpg"></div> <div type="Youtube" id="cKHLOSSeEHA" title="McDowell's No1 Soda 'Dhoni ki No1 Yaari' by DDB Mudra South &amp; East" thumbUrl="https://i.ytimg.com/vi/cKHLOSSeEHA/mqdefault.jpg"></div> <div type="Youtube" id="FxE3o8crEes" title="Nayi Soch | Son Of Devki" thumbUrl="https://i.ytimg.com/vi/FxE3o8crEes/mqdefault.jpg"></div> <div type="Youtube" id="IuAn-3x3W80" title="M.S.Dhoni latest add Snickers" thumbUrl="https://i.ytimg.com/vi/IuAn-3x3W80/mqdefault.jpg"></div> <div type="Youtube" id="mMjOHAriaQg" title="#SachMein Hardik Pandya, Mahendra Singh Dhoni? #StarValuePack" thumbUrl="https://i.ytimg.com/vi/mMjOHAriaQg/mqdefault.jpg"></div> <div type="Youtube" id="2n3NFAiGd00" title="VIVO IPL: Return of the Super King!" thumbUrl="https://i.ytimg.com/vi/2n3NFAiGd00/mqdefault.jpg"></div> <div type="Youtube" id="kMphceeM15w" title="Lay's Dhoni Elevator ad." thumbUrl="https://i.ytimg.com/vi/kMphceeM15w/mqdefault.jpg"></div> <div type="Youtube" id="VGDP7zrWJdQ" title="MS Dhoni Pepsi Ad" thumbUrl="https://i.ytimg.com/vi/VGDP7zrWJdQ/mqdefault.jpg"></div> <div type="Youtube" id="4_VBJFpYtAw" title="Mastercard Team Cashless India - Independence day film (90sec)" thumbUrl="https://i.ytimg.com/vi/4_VBJFpYtAw/mqdefault.jpg"></div>

A look at Captain Cool Mahendra Singh Dhoni's brand associations

<ul><li>Durex has made its entry into the category by launching three <keyword id="8315647" type="UNKNOWN" weightage="20" keywordseo="flavored-condoms">flavored condoms</keyword> - Bubblegum, Wild Berries and Vanilla Popsicle</li><li>The brand got social media influencers talking about a Durex survey that had found out that 74% people want to try something new in bed</li><li>Durex has planned a 360 degree campaign to support its launch</li><li>The brand, which has been seeing a healthy growth, is confident that the launch will help it further increase its reach and appeal to consumers</li></ul> When it comes to coming up with innovative, industry-first products, Durex from <keyword id="73803" type="COMPANY" weightage="20" keywordseo="Reckitt-Benckiser">Reckitt Benckiser</keyword> Group’s stable has been at the forefront. However, it is only now that the brand is entering a segment that most of its competitors are already present in – the flavored condoms segment. In May this year, Durex started a conversation around women’s orgasm and how 70% of women in India don’t orgasm every time during sex. It started a massive conversation on the social media universe with celebrities and influencers joining in. It was a well thought-out campaign that was building up for the launch of its product, Durex Mutual Climax Condoms. For the launch of its three new flavored condoms, Bubblegum, Wild Berries and Vanilla Popsicle, the brand did something similar. It got popular faces like Kenny Sebastian and <keyword id="21659" type="PERSON" weightage="20" keywordseo="anusha-dandekar">Anusha Dandekar</keyword> to talk about the fact that close to 74% people in India want to try out something new in bed. Along with hosting a chat show that was led by Dandekar, the brand has also come up with a digital campaign and will soon launch some video content around the theme. Why venture into flavors? While Durex is one of the most well-known condom brands across the globe, it is surprising that it took so much time to enter the category where most of its competitors are already present. However, for <keyword id="6467266" type="UNKNOWN" weightage="20" keywordseo="Pankaj-Duhan">Pankaj Duhan</keyword>, Chief Marketing Officer, RB Health South Asia, being a late entrant is hardly a concern. “Durex is a very well-known brand, it's a thought leader, it starts conversations and draws a lot of people into the category. In today’s category construct, almost 65% of the category is in flavors and Durex hasn’t played meaningfully in that category segment. So it was logical for us to enter the segment. However, we wanted to launch it in the unique, distinctive way that Durex does without necessarily following the market. So in a category which is full of chocolates and vanillas, we have launched three very different flavors. We have tested it on consumers and the reception has been very positive,” says Duhan. While Durex plays on the premium side of the spectrum, with this launch, the brand is trying to expand its reach. “Our products like Durex Air or Mutual Climax are priced at Rs 200 and Rs 300 respectively for a pack of 10 condoms. However, with this launch, we want to broaden Durex’s appeal, its access and take the brand deeper and make it significantly bigger than what it already is. Therefore, we are pricing these products at Rs 150 for a pack of 10 condoms,” he adds. The anticipated growth Duhan is confident that with its entry into the category, Durex will be able to significantly speed up its growth. Currently, the brand occupies around 12% of the market. “In the past few years, we have succeeded in increasing our market share by 50%. And simply because of the way our past trajectory of success has been, we are actually looking for this new launch to significantly step change versus the past success,” explains Duhan. The brand is looking at going beyond the metros and increasing its presence in smaller cities too.” We are looking at going deeper, both from a conversation and media outreach perspective as well as from a distribution point of view,” he adds. Durex’s marketing strategy He further adds that in terms of marketing, the brand will look at a 360 degree strategy. While he refuses to share the investments that will be made towards pushing the product in the market, he adds that the brand will go all out. “We will go the whole hog on this and money won’t really be a constraining factor,” he shares. He also adds that the campaign will be given a push on digital because that’s the platform where they can have two-way conversations with their consumers. “Our aim is to be able to reach out to our audience and have two-way conversations with them. Therefore the old way of <keyword id="35666" type="COMPANY" weightage="20" keywordseo="advertising">advertising</keyword> only on TV hardly works. The way we have actually gone about some of our recent campaigns have given us substantial business results and is a testament to the fact that when you engage with the consumers, you get them interested and get them to talk to you which is a fantastic way to move forward because there is nothing better than engaging the consumer and having a conversation with them,” he adds. While digital will play a major role in talking about the campaign, the brand will use a 360 degree approach and use TV and OTT channels for its campaign too.

Durex is trying to broaden its appeal and access with its entry into the flavored condoms segment

<ul><li><keyword id="73803" type="COMPANY" weightage="20" keywordseo="Reckitt-Benckiser">Reckitt Benckiser</keyword> Group’s Durex has been asking people to forget condoms on social media and the audience was confused. </li><li>Here is what the brand was trying to sell through its latest campaign. </li></ul>Sexual well-being brand Durex has been asking people to forget condoms on social media and we have been scratching our heads. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> According to Durex’s Global Sex Survey conducted in 2017, the number one reason why people avoid using condoms is reduced enjoyment. So, the brand has come up with a solution for its audience. It has launched India’s thinnest condoms called ‘Durex invisible condoms.’ It talks about the product using an indirect metaphor in its film. As the couple drops each piece of cloth they are wearing, people around them disappear. What remains in the end is just their pleasure. The campaign is conceptualised by Havas Creative India. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> So thin that you will have to squint your eyes to see it: <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> How Kalki Koechlin unboxed the new product: <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> What first felt like a mistake, was a smart strategy to announce a launch of its new product. The wellness brand created buzz around its product launch by engaging with people on social media and asking them about some of the reasons why they want to forget using condoms. Durex also on-boarded influencers like <keyword id="189215" type="PERSON" weightage="20" keywordseo="Vikrant-Massey">Vikrant Massey</keyword>, Bani J, Radhika Apte, Kalki Koechlin, Dolly Singh and Varun Sood. In the past, Durex had used a similar strategy for its product Durex Mutual Climax Condoms. It started by telling people on social media that nearly 70% of women in India don’t orgasm every time they have sex. It eventually announced the launch of its product with a campaign. It spoke on the issue of orgasm inequality by normalising conservations and providing product solution for both men and women so that they #ComeTogether, thereby helping reduce the orgasm gap.

Here is why Durex has been asking people to forget condoms

<ul class="summary-list"><li><keyword id="6354935" type="UNKNOWN" weightage="60" keywordseo="condom">Condom</keyword> sales increased after slumping during the pandemic, according to market research firm, IRI.</li><li>CNN reported condom sales shot up 23.4% between March and April 2021.</li><li>Manufacturers say the uptick in condom sales could be linked to more singles getting vaccinated.</li></ul>Condom sales have skyrocketed as <a href="https://www.insider.com/hot-vaxx-summer-pandemic-horniness-is-coming-blissful-release-2021-3">hot vax summer</a> approaches and <a href="https://www.businessinsider.com/over-100-million-americans-have-been-fully-vaccinated-2021-4">more people sign up to</a> get their COVID-19 vaccine. US condom sales increased by 23.4% within four weeks in late March and early April, according to research firm IRI, <a href="https://www.cnn.com/2021/04/30/business/condoms-durex-trojan-sex/index.html">CNN reports.</a> CVS and Walgreens representatives also told the site they've seen a spike in condom sales in the last month - a CVS spokesperson called the increase "substantial." Condom company executives say young people - who've been forced to social-distance for more than a year - are anxious to date and have casual <keyword id="6355231" type="UNKNOWN" weightage="60" keywordseo="Sex">sex</keyword> again."18-to 24-year-olds can't wait to get their social lives back," Britta Bomhard, chief marketing officer at the producer of Trojan condoms Church &amp; Dwight, told CNN. Condom companies are optimistic about this upward trend, hoping to recoup losses from the <a href="https://www.businessinsider.com/durex-condom-sales-slump-as-intimate-occasions-decline-2020-7">slump in condom sales</a> reported throughout the pandemic.A <a href="https://www.businessinsider.com/durex-condom-sales-slump-as-intimate-occasions-decline-2020-7">Durex condom representative</a> told CNBC condom sales were impacted because "the level of socialization [was] low" during June and July of the pandemic in certain countries, leaving less room for sexual encounters. According to the <a href="https://www.singlesinamerica.com/">Match.com 2020 Singles in America Survey</a>, 71% of singles reported they haven't had sex during the pandemic. However, trends indicate that things are looking up for both condom sales and sex lives.In addition to the steady increase of condom sales in the US, condom and sex toy brand SKYN found people reported their sex drives are ramping up, too.According to the <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3056432-1&amp;h=1106822878&amp;u=https%3A%2F%2Fskyn.com%2Fen-us%2Fintimacy-survey%2F&amp;a=2021+SKYN%C2%AE+Sex+%26+Intimacy+Survey+%26+Intimacy+Survey" target="_blank" rel="nofollow noopener">2021 SKYN Sex &amp; Intimacy Survey,</a> "39% of respondents reported experiencing an increased sex drive since the start of the pandemic."

Condom sales skyrocket as vaccinated singles get ready for a summer of sex, experts say

Kuala Lumpur, Apr 8 (AFP) A global condom shortage is looming as the coronavirus pandemic shutters factories and disrupts supply chains, the world's top maker of the contraceptives said, with the United Nations warning of "devastating" consequences. Over half of humanity has been confined to their homes as the highly contagious virus marches round the planet, while governments worldwide have ordered the closure of businesses deemed non-essential. Malaysia -- one of the world's top rubber producers and a major source of condoms -- imposed a nationwide lockdown last month as infections surged to the highest level in Southeast Asia. But restrictions on the operations of Malaysian contraceptive giant Karex, which makes one in every five condoms globally, mean the firm expects to produce 200 million fewer condoms than usual from mid-March to mid-April. With other producers around the world likely facing disruption and difficulties in getting condoms to market due to transport problems, supplies of contraceptives will be hit hard, warned Karex chief executive Goh Miah Kiat. "The world will definitely see a condom shortage," Goh told AFP."It's challenging, but we are trying our best right now to do whatever we can. It is definitely a major concern -- condom is an essential medical device. "While we are fighting the COVID-19 pandemic, there are also other serious issues that we need to look at," he said, adding he was particularly worried about supplies of condoms to developing countries. Karex, which supplies condoms to many companies as well as governments and for distribution by aid programmes, had to close its three Malaysian factories for a period at the start of the country's lockdown, which is due to last until April 14. The company has since been allowed to resume operations but with only 50 per cent of its usual workforce, and Goh wants permission to ramp up production. The UN is also sounding the alarm, with its sexual and reproductive health agency warning it can currently only get about 50-60 per cent of its usual condom supplies due to virus-related disruptions. "Border closings and other restrictive measures are affecting transportation and production in a number of countries and regions," said a UN Population Fund spokesperson, adding they were taking steps such as adding extra suppliers to support urgent needs. The agency, which works with governments worldwide to support family planning, said a key concern was being able to ship condoms to where they were needed quickly enough -- and warned the poorest and most vulnerable would be hit hardest if stocks run low. "A shortage of condoms, or any contraceptive, could lead to an increase in unintended pregnancies, with potentially devastating health and social consequences for adolescent girls, women and their partners and families," said the spokesperson. There could also be an rise in unsafe abortions and an increased risk of sexually transmitted infections and HIV, the agency said. Even as factory shutdowns and border closures throw the condom industry into chaos, demand appears to be increasing. Goh said Karex had seen growing demand as people worldwide are confined to their homes, while Indian media reported that condom sales had jumped 25-35 per cent in the week after the country of 1.3 billion people announced a lockdown. Despite the warnings about a potential shortage, there are positive signs from condom makers in China, where the virus first emerged last year but which has largely managed to bring its outbreak under control. Major producers there have resumed operations as authorities eased tough restrictions to halt the virus, which has claimed more than 80,000 victims worldwide. HBM Protections, which makes more than one billion condoms a year, said production is back to normal levels and it is pushing ahead with earlier plans to triple its number of manufacturing lines by the end of the year. And Shanghai Mingbang Rubber Products said it was ready to ramp up condom exports, which currently make up only about 10 per cent of its output, if there is a global shortfall. "If the international market runs into such problems... we will be willing to export more," chief executive Cai Qijie told AFP. (AFP) ZHZH

Virus may spark 'devastating' global condom shortage

<ul class="summary-list"><li>Karex, the world's largest condom-maker, said condom sales slumped over the last two years.</li><li>The Malaysian company itself had assumed at the start of the pandemic that demand would surge.</li></ul>Condom sales declined precipitously during the pandemic, according to the world's largest manufacturer of the contraceptive, which saw sales falling as much as 40% in the last two years, according to <a href="https://asia.nikkei.com/Editor-s-Picks/Interview/Malaysia-s-Karex-COVID-lockdowns-dented-condom-demand">Nikkei.</a>While many would assume that people would have nothing to do "but have <keyword id="11899146" type="UNKNOWN" weightage="60" keywordseo="sex" source="Orion">sex</keyword>" indoors due to movement restrictions, that didn't appear to be the situation, Karex CEO Goh Miah Kiat told the media outlet.The Malaysian contraceptive company produces around 5.5 billion <keyword id="12225189" type="UNKNOWN" weightage="60" keywordseo="condoms" source="Orion">condoms</keyword> a year and is a supplier to brands like Durex and ONE Condoms. It also produces its own condom brands.Karex had assumed at the start of the pandemic that condom demand would surge as people cooped up at home practice birth control due to economic uncertainty, <a href="https://www.bloomberg.com/news/articles/2020-03-28/the-world-could-be-running-out-of-condoms-because-of-pandemic">Bloomberg</a> reported in March 2020, citing Goh. Goh also predicted a <a href="https://www.businessinsider.com/worldwide-condom-shortage-inevitable-production-hubs-shut-down-2020-3">condom shortage</a> at the time due to pandemic-fueled factory shutdowns.Instead, condom demand slumped, not just for Karex but for others like <a href="https://www.businessinsider.com/durex-condom-sales-slump-as-intimate-occasions-decline-2020-7">Durex</a> and <a href="https://www.bloomberg.com/news/articles/2020-10-29/baby-boom-ahead-condom-sales-still-lagging-at-church-dwight">Trojan,</a> too, as lockdowns hit social life.Goh told Nikkei condom demand fell when hotels and motels closed, as these locations had provided privacy. The <a href="https://www.businessinsider.com/sex-workers-industry-growing-new-talent-pandemic-2020-12">sex industry</a>, too, was impacted by the health crisis, with in-person sex providers facing a challenging market.Large-scale government condom distribution programs were also hit by the pandemic. "A large portion [of condoms] is distributed by governments around the world, which have reduced [distribution] significantly during COVID-19," Gold told Nikkei. "For instance, in the United Kingdom, the NHS [National Health Service] shut down most nonessential clinics because of COVID, and sexual wellness clinics which hand out condoms were also closed."<a href="https://www.karex.com.my/investor-relations/financial-information/">Karex</a> posted a full-year loss for its fiscal 2020 ending June — the company's first since it went public in November 2013. The company's share price on the Bursa <keyword id="8695" type="UNKNOWN" weightage="60" keywordseo="malaysia" source="Orion">Malaysia</keyword> exchange fell almost 50% in 2021.In recent weeks, condom sales have improved, Goh told Nikkei. This is in line with data from other major condom sellers like <a href="https://www.reuters.com/business/retail-consumer/reckitt-lifts-sales-forecast-after-reporting-upbeat-quarter-2021-10-26/">Durex</a> and <a href="https://www.cnn.com/2021/04/30/business/condoms-durex-trojan-sex/index.html">Trojan</a> that reported improved sales as movement restrictions lifted.But Karex is not taking any chances — it plans to diversify into medical glove manufacturing, which has seen <a href="https://markets.businessinsider.com/news/stocks/polish-glove-maker-stock-explode-covid-19-fuels-sales-boom-2020-10">explosive growth</a> during the pandemic. Similar raw materials and technologies are used in condom and glove-making, said Goh, per the Nikkei.

World's largest condom maker says condom sales precipitously slumped during the pandemic

<ul><li>Pee Safe recently announced its female condom Domina. </li><li>While the product is yet to hit the market, Domina has fired a direct shot at its rival Durex for its latest post on The Queen’s Gambit. </li></ul>On this World AIDS Day, Pee Safe announced its first female condom brand named Domina. While the product hasn’t hit the market yet, Pee Safe has smartly started building a voice on social media. In its first-ever social media post after the launch announcement, Pee Safe’s Domina took a dig at its rival Durex. Not very subtly, after Durex posted its creative take on the popular TV series that everyone’s talking about today -- The Queen’s Gambit, Pee Safe tweaked the same creative to remind the world that Queens can wear a condom, too! <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Durex’s post reminded its audience to ‘check’ to make sure they have their guards on before they ‘mate.’ Pee Safe fired back by using Durex’s format as is but with a witty tagline that was a direct dig at Durex. It read, “Prepared to not check, mate” as one doesn’t need to worry about wearing the condom in spur of the moment. Domina can be worn up to 8 hours and it is ‘specially designed for uninterrupted pleasure.’ Pee Safe has tried to make conversation around sexuality and menstruation more inclusive with its social media campaign. In the past, it has represented period blood in its true colour in an industry that still represents period blood with a clinical blue liquid. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> It was also the first brand in India to include <a href="https://www.businessinsider.in/advertising/brands/article/rahosafe-is-the-first-brand-in-india-to-feature-a-man-participating-in-a-conversation-around-menstruation/articleshow/78369807.cms">men </a>in conversation about menstruation. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> What is Domina Domina, pronounced Daw-mina, is Pee Safe’s latest product that is an amalgamation of Condom and Vagina. It aims to target women who ‘don’t like to wait for what they want.’ <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> According to Technavio, the APAC region is set to be the fastest-growing region for female condoms with India and China being the driving forces. The global market size for this product category is approximately 800 million. Pee Safe’s Domina has already started communicating with its consumers to build some buzz around its launch, the product will hit the market in January in 2021.

Shots have been fired! Pee Safe takes a hilarious dig at Durex by reversing gender roles

Chaiwat Subprasom/Reuters<ul class="summary-list"><li>A global condom shortage is becoming of increasing concern as some of the world's largest production centers shut down for the foreseeable future.</li><li>A shortage could last for months and leave humanitarian programs that prevent HIV and other sexually transmitted infections from getting their supplies.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>A global condom shortage is becoming an increasing concern as some of the world's largest production centers shut down for the foreseeable future.Karex Bhd, a condom producer in Malaysia that makes one out of every five condoms sold worldwide, <a href="https://www.reuters.com/article/us-health-coronavirus-malaysia-karex/condom-shortage-looms-after-coronavirus-lockdown-shuts-worlds-top-producer-idUSKBN21E1OJ">hasn't made a single condom in the past 10 days</a> because of a mandatory government-imposed lockdown, Reuters reported.Typically, Karex can make 100 million condoms in a 10-day period, and those condoms are then sold and distributed by well-known condom brands like Durex."We are going to see a global shortage of condoms everywhere, which is going to be scary," Karex Chief Executive Goh Miah Kiat told Reuters. He said he foresees the shortage lasting for months.In addition to Malaysia, Thailand and India are home to most of the factories that produce condoms. As coronavirus cases surge, shutdowns in these countries could also contribute to a condom shortage.Goh said he is especially concerned about the looming shortage's effect on humanitarian efforts in Africa where <a href="https://www.unaids.org/en/resources/presscentre/featurestories/2015/july/20150702_condoms_prevention">condoms are in high demand for HIV prevention</a>, but that the shortage could impact anyone who is having sex."The good thing is that the demand for condoms is still very strong because like it or not, it's still an essential to have," Goh said. "Given that at this point in time people are probably not planning to have children. It's not the time, with so much uncertainty."Although China, another country that manufactures a large number of condoms, is ending lockdowns, a lag in production could still be felt, according to Chris Purdy, the CEO of family-planning production company <a href="https://nam05.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.dktinternational.org%2Fservices%2Fproducts-2%2F&amp;data=02%7C01%7Cljohnson%40ap.org%7Cfc43d42589cc457ccc3e08d7c1f436e6%7Ce442e1abfd6b4ba3abf3b020eb50df37%7C1%7C0%7C637191126967622278&amp;sdata=%2B87s5aNunYzMqlI9daAbSZZQRpRDDqDq7uVuiSefu3Y%3D&amp;reserved=0" target="_blank" rel="noopener">DKT International.</a>"During the recent outbreak, many Chinese factories were shuttered and factory workers asked to stay home or work at reduced hours," Purdy told Business Insider. "Many of these contraceptive suppliers are not back to full capacity. As a result, we now expect delays in production and shipping schedules."Purdy said DKT International expects delivery times for their condoms, which are produced in Malaysia, to double from two months to four months.Delivery has also slowed as concerns about the pandemic have spread."As vigilance and concern grows around transmission of the coronavirus, we are seeing heightened vigilance by oversight bodies, including around import, freight, and clearance of all shipments, including of contraceptives," Purdy said. "There is increased scrutiny and requests for paperwork on products arriving from other countries, resulting in delays in clearance approvals."For example, DKT condom shipments to Egypt are undergoing an extra 18-day quarantine.Purdy said global programs that provide condoms to those who need them should invest in extra inventory as soon as they can to offset the effects of condom production and shipment delays.<a href="/intelligence/digital-health?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_subscription&amp;itm_content=health&amp;itm_campaign=digital-health"></a> Featured Health Articles: - <a href="/telehealth-industry-explained">Telehealth Industry Explained</a> - <a href="/value-based-care-pay-for-performance-healthcare-model">Value-Based Care Explained</a> - <a href="/senior-care-market-trends">Senior Care &amp; Assisted Living Market</a> - <a href="/wearable-technology-healthcare-medical-devices">Smart Medical Devices &amp; Wearable Tech</a> - <a href="/artificial-intelligence-healthcare">AI in Healthcare</a> - <a href="/remote-patient-monitoring-industry-explained">Remote Patient Monitoring Explained</a>- <a href="/ai-medical-diagnosis-report">AI in Medical Diagnosis Systems</a>

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