<ul><li><keyword id="2796952" type="PERSON" weightage="20" keywordseo="Manforce-Condoms">Manforce Condoms</keyword>’ latest campaign is a masterstroke. </li><li>The brand is urging people to use a condom, even if it is their competitors. </li></ul>Every year December 1 is observed as <keyword id="34644" type="PERSON" weightage="20" keywordseo="World-AIDS-Day">World AIDS Day</keyword> to raise awareness and knowledge about HIV and a call to move towards ending the HIV epidemic. It’s an opportunity for people worldwide to unite in the fight against HIV, to show support for people living with HIV, and to commemorate those who have died from an AIDS-related illness. <br /><br />Manforce Condoms has come up with a new campaign #StandTogether, urging people to protect India against HIV. As a leading brand in the industry, Manforce, through this campaign focuses on a larger responsibility of educating people to use condoms, no matter what brand you use. <br /><br />  <div type="Youtube" id="wkX3xuHofE0" title="WorldAIDSDay" thumbUrl="https://i.ytimg.com/vi/wkX3xuHofE0/mqdefault.jpg"></div><br />The campaign highlights the importance of using condoms to fight against HIV and at same time communicates that the brand doesn’t matter. The most important is the health and safety of everyone and addresses the relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex. <br /><br />In India, people are either shy, or are not aware enough about the use and importance of protection to stay away from AIDS. It is important to have conversations on sex education in schools to conversations at home. Society should never step back with the fact that condoms play a crucial role in the industry and understand the safety side of it instead of being shy. <br /><br /><keyword id="6072225" type="PERSON" weightage="20" keywordseo="joy-chatterjee">Joy Chatterjee</keyword>, DGM, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> said, “Through this campaign the intention is to show that we are committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses to just "Use A Condom" to avoid AIDS and when it comes to a physical relationship, safety plays an important role in strengthening the bond between partners”.<br /><br />Sex causes a whirlwind of emotions that can take anyone to the universe of happiness, relaxation and contentment. Though sex is the most delightful feeling, it may also open the gates of sexually transmitted diseases (STDs) without posing any warning. BE SAFE!<br />

Manforce Condoms promotes its competitors in its latest ad for World AIDS Day

Manforce Condoms aims to capture 50% market share by 2023

<ul><li>Reckitt’s Durex has launched its first-ever product innovation for the Indian market, thin flavored condoms.</li><li>It got around 12 influencers to spark conversations on social media about bedroom distancing to create interest around the launch of its new product and advertisement.</li><li>The brand is trying to expand its reach in Tier II and III markets with its latest innovation.</li><li>Dilen Gandhi, Regional Marketing Director, South Asia – Health &amp; Nutrition, Reckitt talks to us about the campaign, larger marketing strategy that has helped Durex become one of the category leaders in less than six years, focus areas for H2 2021, and larger vision for the brand.</li></ul>When Reckitt’s Durex launches a new product in the market, it is hard to miss it because there’s a massive conversation on the social media universe involving multiple A-list influencers and celebrities. The brand knows how to build curiosity and hold consumers’ attention till the very end. Durex usually starts its campaign by giving its consumers a little sneak peek with a poster. To build on this buzz further, the brand shares some intriguing data points which encourage consumers to talk about their own stories. It is followed by a teaser, influencer collaboration, and finally the big reveal - the product advertisement. <br /><br />In the past, Durex had used a similar strategy for its product Durex Mutual Climax Condoms and Invisible Condoms. For the former, it started by telling people on social media that nearly 70% of women in India don’t orgasm every time they have sex. It eventually announced the launch of its product with a campaign. It spoke on the issue of orgasm inequality by normalising conservations and providing product solutions for both men and women so that they #ComeTogether, thereby helping reduce the orgasm gap. For the second product launch, Durex’s Invisible Condoms, it used a counter-intuitive approach and asked consumers to forget condoms. The idea was to create interest around its thinnest condoms. <br /><br />For the launch of Thin Flavoured Condoms that come in Chocolate, Strawberry and Bubble gum, Durex followed a similar route. It divided its campaign into three legs: get people talking on social media about #EndBedroomDistancing, launch the TV spot that employs a metaphor to demonstrate how Durex Extra Thin Flavoured condoms can help end it and the third act of the campaign continues the conversation with memes and influencer posts. The campaign is conceptualised by <keyword id="7001513" type="General" weightage="20" keywordseo="havas-group-india" source="Orion">Havas Group India</keyword>. <br /><br />The first leg of the campaign saw participation from celebrities and influencers like Harshvardhan Rane, Badshah, Abhijeet, Prateek Babar, with posts on their profiles wondering what’s bedroom distancing. Two days later, Durex announced India’s thinnest condoms. The same influencers also posted a second set of videos on their respective profiles, revealing what the buzz was all about, and then came the final commercial unveiling the product. <br /><br />        <div type="Youtube" id="10fRuRwzAMg" title="Durex Extra Thin Flavoured Condoms | #FeelTheFlavour" thumbUrl="https://i.ytimg.com/vi/10fRuRwzAMg/mqdefault.jpg"></div><br />According to Durex’s consumer survey, over 60% of condom sales in India are in the flavoured condoms category. However, it identified a gap: the focus in the category has primarily been on flavours and not on product innovation addressing intimacy issues faced by the consumers in this segment. And that’s how the idea of launching thin flavoured condoms was born. This is Durex’s first product which is primarily made for India. <br /><br />Sharing the insight behind the campaign, Dilen Gandhi, Regional Marketing Director, South Asia – Health &amp; Nutrition, Reckitt said, “The objective of the campaign was to get everyone talking about it. This is the first time we have created an innovation specifically for the Indian market. To make people aware of this innovation, we decided to take the ‘classic Durex route’ -- create a campaign that could actually lead to a lot of conversation. The difference between Durex’s advertising and many other brands is that we put consumers at the heart of our marketing. Our campaigns always have something intriguing, which pulls the consumer in and this time, this whole notion was bedroom distancing. We take something that is topical, this time, unfortunately, it is the notion of social distancing and combine it with something unexpected, which is what leads to conversation. Reduction of distancing here is in with the promise of the product to bring both partners, physically and emotionally, closer.”<br /><br />Durex partnered with 12 influencers and celebrities to create buzz around its launch. It followed a simple filtering system: how popular is the influencer among its target audience, how well does their market image fit with Durex and how credibly will the influencer convey the message. It is due to the brand’s partnership with influencers that there’s a lot of chatter on social media around its campaign and Gandhi is hoping that this would translate into ROI and sales on the ground. <br /><br /><cmsannotation type="cmsannotation" annotationid="Becoming the second largest player in 6 years" text="Becoming the second largest player in 6 years"><span data-til="noop">Becoming the second largest player in 6 years</span></cmsannotation><br /><br />Condoms are still a hush-hush concept in India and condom marketing is an equally tricky business. So it is important for condom brands to create conversations that are risque and yet tasteful, and Durex has mastered it over the years. It is because of its strong marketing strategy that the brand has grown from strength to strength. Six years ago, when Reckitt launched Durex, it was competing against Manforce with a 32.4% market share, followed by Moods, Skore, Kamasutra and Kohinoor. In 2017, it onboarded Ranveer Singh to cater to India’s youth. In 2019 came its revolutionary campaign, Orgasm Equality and Durex started working on building an inclusive conversation in the category. With its Bees and the Birds campaign in 2020, Durex upped its marketing strategy by catering to adolescents through art and literature. When most brands in the category objectified women, Durex spent huge marketing dollars changing the narrative, targeting them and establishing itself as a brand that cares about making a difference. Its active moment marketing has also helped Durex stay on top of the mind. <br /><br />According to Neilsen, the condom category is dominated by Manforce with a 32.4% share in value, followed by Durex at 13.8%. <br /><br />So we asked Gandhi about what worked for the brand, it's larger marketing strategy and success mantra. He said, “The most important metric for us is, obviously, business results. We are very focused on ensuring that every marketing dollar that we spend gives us a return in terms of business results. The leading indicator for us is driving conversations, sentiment, reach, and frequency. Ultimately, we are looking at equity.”<br /><br />“Our marketing objective has always been to normalise talking about sex in India. Now, the challenge for us is how do we keep getting better,” added Gandhi. <br /><br />For the rest of 2021, Durex would be focusing on making its Thinnest Flavoured condoms more available in our country and working on campaigns that redefine pleasure<br /><br />“It is more than just a market share game for us. It is about shaping the category, we try to offer the unexpected to our consumers. While we are focused on business results, we believe results will come not just from market share but by redefining the category which is far more equal, inclusive and pleasurable. We want condoms to be something which is normal for everyone, something that is used for pleasure and not just for protection. Apart from that, making sure that our Thinnest flavoured condoms are available more and more is definitely a big focus area. The smaller towns are going to be a big focus area too. This innovation was created for the non-metros,” shared Gandhi.<br />

How Durex cleverly uses influencer marketing to trigger conversation around its new product launches

<ul><li>The former captain of team India got his first endorsement deal in 2005 with Mysore Sandal Soap. </li><li>MS Dhoni added 3% share of ad volume on TV with an average visibility of 5 hours per day across all TV channels in the last six months.</li></ul>One of India’s biggest sporting icons in recent times, <keyword id="10138" type="PERSON" weightage="20" keywordseo="Mahendra-Singh-Dhoni">Mahendra Singh Dhoni</keyword>, retired on August 15. <br /><br />As a brand endorser, he was one of the most visible faces on television with more than 13 brands in his kitty. However, his retirement from international cricket has not changed anything. After Dhoni took to Instagram to announce his retirement, brands across categories from the likes of Amul to Manforce condom reminded the audience why he will always be a good fit for brands. <br /><br /><div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="10861" retweetcount="2884" status="We wish all the best to M S Dhoni @msdhoni for the next innings in his life! https://t.co/UvgGHYGPI5" createdat="1597510835000" id="1294680399621185537"></div><br /><div type="twitter" handle="ManforceIndia" handlename="Manforce Condoms" image="http://pbs.twimg.com/profile_images/982657058876125186/v4fkHTaZ_normal.jpg" favoritecount="72" retweetcount="24" status="&quot;Mahi maar raha hai!&quot; Guess we won't hear this anymore! 😞 #DhoniRetires https://t.co/FEWz6hwgrL" createdat="1597516888000" id="1294705787059597312"></div><br />For millennials, he will always be a star from a small town like Ranchi who made it big in the industry. He stood for leadership, determination, empathy, power and yet, had a boy-next-door image. <br /><br /><div type="twitter" handle="anandmahindra" handlename="anand mahindra" image="http://pbs.twimg.com/profile_images/1284398843853864966/qVI16-Sn_normal.jpg" favoritecount="5462" retweetcount="308" status="Much has been said about what #Dhoni brought to the game. I’m no expert on cricket &amp; I remember I 1st  noticed him… https://t.co/WmENpCWkSe" createdat="1597645758000" id="1295246306797957120"></div><br />According to a TAM report that provides a ranking of top 10 celebrities in brand endorsements space in the period of Jan-Jun’20, MS Dhoni added 3% share of ad volume on TV with an average visibility of 5 hours per day across all TV channels. <br /><br /><img src="https://lh6.googleusercontent.com/yV7-uPQxrB942c7d2LGUE208LNdOGHFH1cZquLTCgrAstSQuuYE2XRad4nEgURRgtR1SEDuLK_YREi0oaK1bPX6qMulHAv1fw28poZNFPdbKvuVnq9ADqcQRvOJASNEt0oapLsoC" /> <br /><br />According to a Duff &amp; Phelps Celebrity Brand Valuation study conducted in 2019, the former captain of team India stood at ninth spot for brand rankings and was valued at $41.2 million. <br /><br />In his early days, Dhoni was known for his cool hairstyle and suddenly every guy in the town wanted to follow his mane. It was this cool hairstyle and undeniable charisma that got him his first endorsement deal with Mysore Sandal Soap in 2005. <br /><br /><img src="https://lh3.googleusercontent.com/cO9DpF0FiU6rPsyH5mH5FNzV-2Z9hS7itM50C-sKJJClEMPar8Opwb762zVdEqrNftdOnBYHa8E7qRmzqde7GzZ69ijGC7JAZdX2y6LPe2qQB0ZOzdzvOTQ6bf1ZGEqotCgtRODg" /><br /><br />Brylcreem hair cream was also quick to recognise this opportunity and approached MS Dhoni for an advertisement. <br /><br />                <div type="Youtube" id="s4CXzIrXyx4" title="Brylcream" thumbUrl="https://i.ytimg.com/vi/s4CXzIrXyx4/mqdefault.jpg"></div><br />While the cricketer may not appear in stadiums from now on, we have got you covered with a list of well-known advertisements featuring Captain Cool! <br /><br />                <div type="Youtube" id="v_a-qky1j5g" title="Videocon Shahrukh Dhoni 'Brothers' Commercial" thumbUrl="https://i.ytimg.com/vi/v_a-qky1j5g/mqdefault.jpg"></div><br />                <div type="Youtube" id="cKHLOSSeEHA" title="McDowell's No1 Soda 'Dhoni ki No1 Yaari' by DDB Mudra South &amp; East" thumbUrl="https://i.ytimg.com/vi/cKHLOSSeEHA/mqdefault.jpg"></div><br />                <div type="Youtube" id="FxE3o8crEes" title="Nayi Soch | Son Of Devki" thumbUrl="https://i.ytimg.com/vi/FxE3o8crEes/mqdefault.jpg"></div><br />                <div type="Youtube" id="IuAn-3x3W80" title="M.S.Dhoni latest add Snickers" thumbUrl="https://i.ytimg.com/vi/IuAn-3x3W80/mqdefault.jpg"></div><br />                <div type="Youtube" id="mMjOHAriaQg" title="#SachMein Hardik Pandya, Mahendra Singh Dhoni? #StarValuePack" thumbUrl="https://i.ytimg.com/vi/mMjOHAriaQg/mqdefault.jpg"></div><br />                <div type="Youtube" id="2n3NFAiGd00" title="VIVO IPL: Return of the Super King!" thumbUrl="https://i.ytimg.com/vi/2n3NFAiGd00/mqdefault.jpg"></div><br />                <div type="Youtube" id="kMphceeM15w" title="Lay's Dhoni Elevator ad." thumbUrl="https://i.ytimg.com/vi/kMphceeM15w/mqdefault.jpg"></div><br />                <div type="Youtube" id="VGDP7zrWJdQ" title="MS Dhoni Pepsi Ad" thumbUrl="https://i.ytimg.com/vi/VGDP7zrWJdQ/mqdefault.jpg"></div><br />      <div type="Youtube" id="4_VBJFpYtAw" title="Mastercard Team Cashless India - Independence day film (90sec)" thumbUrl="https://i.ytimg.com/vi/4_VBJFpYtAw/mqdefault.jpg"></div><br />

A look at Captain Cool Mahendra Singh Dhoni's brand associations

<ul><li>Income tax department is conducting searches at Mankind Pharma’s premises in Delhi, checking documents, and questioning people.</li><li>Mankind Pharma has been in the news since its <a href="https://www.businessinsider.in/stock-market/news/condom-maker-mankind-pharma-lists-at-20-premium-beats-grey-market-expectations/articleshow/100090002.cms">stellar debut on Tuesday </a>with 20% listing gains.</li><li>The company is known for products like MANforce condoms, Prega News pregnancy detection kits and Gas-o-Fast sachets.</li></ul>The Income Tax department on Thursday conducted searches on the premises of Mankind Pharma over allegations of tax evasion, official sources said. <br /><br />A PTI report said that searches are being conducted on the company premises in Delhi and nearby locations, documents are being checked and people are being questioned as part of the action launched early this morning. <br /><br />E-mail and queries sent by PTI to the company remained unanswered.<br /><br />Mankind Pharma recently went public, to raise ₹4,326 crore. The initial public offer was a complete offer for sale and its promoters received the proceeds from the share sale. <br /><br />Added to that, its <a href="https://www.businessinsider.in/stock-market/news/condom-maker-mankind-pharma-lists-at-20-premium-beats-grey-market-expectations/articleshow/100090002.cms">stock listed at a 22% premium</a> on May 9, and the company’s marketcap stands at ₹56,108 crore as of Thursday. <br /><br />The pharma company also entered the <a href="https://www.businessinsider.in/business/corporates/news/mankind-pharma-debuts-in-top-100-as-per-market-value-after-a-stellar-listing/articleshow/100123765.cms">top 100 companies club </a>on its debut day. <br /><br />On Thursday, it ranks at 90 in terms of largest listed companies in India, leaving behind the likes of Punjab National Bank, Hero MotoCorp, UPL, Indian Hotels and Zomato. <br /><br />Analysts say that the stock may continue to do well going ahead, backed by strong fundamentals. <br /><br />“Given its healthy financial track record, domestic focus and extensive network, Mankind is likely to continue doing well,” Hemang Jani, Head of Equity Strategy, Motilal Oswal Financial Services.<br /><br />“Moreover the healthcare sector was a laggard over the last one year but started seeing traction over the last two months as the monthly pharma data showed improvement,” added Jani. <br /><br />Macquarie Research has initiated coverage on the company with an ‘Outperform’ rating and a target price of ₹1,400. The brokerage believes that Mankind Pharma is at a discounted valuation than its peers — Abbott India, GSK India and Pfizer India. <br /><br />“We believe the company’s net profit could double (&gt;2x) in the next three years, driven by: a) continued sales outperformance relative to Indian pharma market (IPM), b) mix shift towards chronic therapies, and c) unlocking of meaningful operating leverage as salesforce productivity improves,” said the brokerage firm. <br /><br />The company’s stock has been falling after the listing day amid volatile market conditions. Today, the stock is down nearly 2% at 1,356.<br /><br />Incorporated in 1991, Mankind Pharma is engaged in developing, manufacturing and marketing a diverse range of pharmaceutical formulations across various acute and chronic therapeutic areas, as well as several consumer healthcare products.<br /><br />Its product portfolio includes MANforce condoms, Prega News pregnancy detection kits and Gas-o-Fast sachets. The company said that it’s looking to acquire brands and diversify its therapeutic portfolio to facilitate entry into new markets.<br /><br /><em>(With inputs from PTI)</em><br /><br /><strong>SEE ALSO: </strong><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/lt-q4-net-profit-rises-10-to-3987-crore-cautiously-optimistic-about-fy24/articleshow/100137513.cms">L&amp;T Q4 net profit rises 10% to ₹3,987 crore, cautiously optimistic about FY24</a><br /><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/ipl-2023-scores-over-1300-crore-video-views-on-jiocinema-in-the-first-five-weeks/articleshow/100155165.cms">IPL 2023 scores over 1,300 crore video views on JioCinema in the first five weeks</a>

You Searched For "manforce condoms ads" and got 5 results

Manforce Condoms promotes its competitors in its latest ad for World AIDS Day

BI India Partner

Manforce Condoms aims to capture 50% market share by 2023

Karuna Sharma

How Durex cleverly uses influencer marketing to trigger conversation around its new product launches

Karuna Sharma

A look at Captain Cool Mahendra Singh Dhoni's brand associations

Karuna Sharma

Income Tax department raids freshly listed Mankind Pharma’s premises over alleged tax evasion

Bhakti Makwana