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LG Electronics India celebrated its 18th anniversary today with its LG Life’s Good Happiness Study. 
 
The Korean electronics brand arrived in the country in January 1997, and has expanded its products base to segments across consumer electronics, IT hardware and mobile communications. 
 
The event was graced by Managing Director Soon Kwon, Chief Marketing Officer Niladri Datta and TV Star Mandira Bedi. 
 
“We believe in making consumer experience more seamless and enjoyable. There’s a continuous endeavor from our side to innovate, and design products Indians love”, Niladri Datta, Corporate Marketing Head, LG Electronics India said. 
 
(Image credit: Wikimedia Commons)

LG Electronics just turned eighteen in India

<ul><li> Cipla is back with the fourth chapter of #BerokZindagi to strengthen awareness and drive acceptance of inhalation therapy for asthma patients.</li><li>It is conceputalised by <keyword id="3068126" type="General" weightage="20" keywordseo="schbang" source="Orion">Schbang</keyword>.</li></ul>Cipla Limited is back with its fourth chapter of #BerokZindagi, its largest patient awareness initiative #InhalersHainSahi - which aims at helping people with asthma to live unstoppable lives with inhalers. The initiative focuses on creating awareness about asthma and the inherent role of inhalers in managing the disease. The campaign encourages patients to accept and adopt inhalers by eradicating the social stigma around it. In the new chapter of the campaign, celebrities like <keyword id="6380080" type="General" weightage="20" keywordseo="sonali-bendre" source="Orion">Sonali Bendre</keyword>, <keyword id="2218" type="General" weightage="20" keywordseo="satish-kaushik" source="Orion">Satish Kaushik</keyword>, <keyword id="3849" type="General" weightage="20" keywordseo="mandira-bedi" source="Orion">Mandira Bedi</keyword> and Priyanshu Painyuli have extended their support to the initiative by narrating their asthma stories. These celebrities will be seen in a series of Mythbuster films on digital platforms like YouTube, Instagram, Facebook, etc. as they address the misconceptions about the disease and help build confidence in patient to accept inhalers. The Mythbuster film in this series has been launched with Satish Kaushik and Mandira Bedi. <div type="Youtube" id="yUvB0J6uh6U" title="Breaking Inhaler Myths with Satish Kaushik #InhalersHainSahi" thumbUrl="https://i.ytimg.com/vi/yUvB0J6uh6U/mqdefault.jpg"></div> <div type="Youtube" id="HVFII_VdlgM" title="Berok Zindagi | Asthma ke liye #InhalersHainSahi | Mandira Bedi" thumbUrl="https://i.ytimg.com/vi/HVFII_VdlgM/mqdefault.jpg"></div> The campaign aims to address some of the most pressing misconceptions around inhalers that continue to persist. The primary guiding insight for Asthma ke liye #InhalersHainSahi is the fact that while Inhalers constitute the right treatment for asthma, there are lot of barriers in the minds of the patients when it comes to accepting it. As a result, a large set of asthma patients are not accepting inhalers. Besides the social stigma, myths and misinformation around inhalers are some of the contributing barriers. India has 37.9 million cases of asthma, and despite the rising numbers, the usage of inhalers which is the most effective treatment is abysmally low1. In the current phase, the initiative is to normalise the use of inhalers in public by building confidence amongst asthmatics. Commenting on the campaign, Dr Vikas Gupta, India Business Rx – Head, Cipla Ltd. said, “At Cipla, all our efforts are anchored towards helping patients and empowering them to make the right choice. Through our #InhalersHainSahi campaign, we want people to come forth and talk about their experiences with asthma without any fear of judgement or stigma. We believe personal stories and experiences narrated by individuals will inspire patients to get over the myths associated with the disease and various treatment options like inhalers. For us, it is very encouraging to see more and more people coming forward, narrating their personal stories and getting associated with the cause.” With the success of the previous campaign, there has been an ad recall of 52% and consideration of inhalers has gone up by 6%.2 The fourth chapter of this campaign continues to convey the core message that ‘Asthma ke liye Inhalers Hain Sahi’ (inhalers are right for asthma) by building awareness and educating everyone about asthma and its right treatment. Talking on the film, Mr Akshay Gurani, CEO &amp;Co-Founder, Schbang mentioned, "In a country where asthma is stigmatised and inhalers are looked down upon, we wanted to create awareness by driving social acceptance and adherence for inhalers. With the #InhalersHainSahi campaign our continuous effort is to inspire patients to live a life without barriers. Our success in the last three years has motivated us to address social stigma through education and we took that a step ahead by crafting a mythbuster story series this year. This video series talks about prejudices faced by asthmatics and who better than these renowned asthmatics and role models themselves to narrate their stories and push our core message - ‘Asthma Ke Liye Inhalers Hain Sahi’" The campaign will be amplified on different digital media platforms like –YouTube, Facebook, Instagram and supported by Radio.

Cipla encourages people with asthma to accept and adopt inhalers in a series of myth-buster films

Men will be men! Even with their bellies out and fading hairline, most Indian men still want their wives to look like the Bollywood heroine onscreen even when they have babies. Or so says the latest survey, <keyword id="29734" type="UNKNOWN" weightage="20" keywordseo="Yummy-Mummy">Yummy Mummy</keyword>, by research agency <keyword id="148655" type="COMPANY" weightage="20" keywordseo="AC-Nielsen">AC Nielsen</keyword>. 
	 
	If the survey is to be believed then 92% of expecting fathers want their wives to be Yummy Mummy post their pregnancies while they also want their wives to have the same pre pregnancy bodies after their pregnancies. Interestingly, 91% of new and expecting fathers are actively ensuring to get their wives in shape post delivery. 
	 
	“While it is a widely known fact, it has been reinforced that 62% new and expecting fathers associate maintaining body post pregnancy as much as pre pregnancy with Yummy Mummy,” stated the survey. 
	 
	However, new or would-be mothers too have their own fears. The survey has found out that the biggest cause of worry for almost 84% of new mothers is with respect to their physical appearance—stretch marks. 
	 
	“The Yummy Mummy Survey also uncovered that there are several beliefs around stretch marks which are still prevalent amongst new and expecting mothers. For instance: 76% new and expecting mothers agree that stretch marks happen only on the tummy,” revealed the study. 
	 
	However, it should be noted that stretch marks can occur on the breasts, thighs, hips, lower back and buttocks. “Stretch marks can appear anywhere on the body, but it is more likely for them to form where larger amounts of fats are stored in the body. Though many of my patients worry about stretch marks, very few are aware of the facts. 66% new and expecting mothers agree that stretch marks have no cure,” said renowned gynecologist Dr Kiran Coelho, who has been the gynecologist to Bollywood stars such as Shilpa Shetty, Lara Dutta and Mandira Bedi. 
	 
	According to the survey, 67% new and expecting fathers believe beautiful skin to be an essential part of being a Yummy Mummy. 
	 
	Well, the good news-- 80% of women too want to get back in shape post pregnancy while 83% women would prefer natural ingredients in their personal care products post pregnancy in order to get rid of stretch marks and other skin related problems. 
	 
	Image Credit: Indiatimes.com

Indian to-be fathers want their wives to be seen
as ‘yummy mummies’! What does that say of Indian men?

<ul><li>Attrition rate in <keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword> stands at 20.3% in the year 2022. </li><li>The most impacted sectors are also the ones witnessing the highest salary increases. </li><li>Voluntary resignation is the key reason for rising attrition. </li><li>The attrition rate in India last year was greater in women than men. </li></ul>India has been giving double-digit salary hikes since the pandemic, as demand for skilled workers increased. Despite the hikes, the attrition rate still stands at 20.3%, which is marginally lower than last year’s 21%, shows research by <keyword id="240071" type="General" weightage="80" keywordseo="aon" source="Orion">Aon</keyword>, a leading global professional services firm. In its latest Salary Increase Survey in India, data across 1,300 companies from more than 40 industries in the country was analysed. The attrition rate in India is steadily rising, going up more than 7% within the last two years. Separately, a DivHERsity Report by <keyword id="3784193" type="General" weightage="50" keywordseo="jobsforher" source="Orion">JobsForHer</keyword> found that more women than men had to quit the workforce in 2021.In reference to 'The <keyword id="12242899" type="General" weightage="50" keywordseo="great-resignation" source="Orion">Great Resignation</keyword>’, the report reveals the overall attrition rate among the employees was 9% while the attrition rate among women professionals was 13%. “Sectors most affected by attrition were e-commerce, <keyword id="34523" type="General" weightage="50" keywordseo="fmcg" source="Orion">FMCG</keyword>, hi-tech jobs and startups, despite them reporting the highest salary increase post pandemic. There is a huge demand for jobs in these sectors but we are witnessing a resignation wave parallelly,” said <keyword id="323309" type="General" weightage="50" keywordseo="jang-bahadur-singh" source="Orion">Jang Bahadur Singh</keyword>, director, <keyword id="15086498" type="General" weightage="50" keywordseo="human-capital-solutions-at-aon" source="Orion">Human Capital Solutions at Aon</keyword> in India. A majority of the attrition rate comes from voluntary resignation, i.e when the employee leaves the job voluntarily, taking up 17.5% of the attrition percentage. The attrition rate is expected to remain in double-digits in 2023 as well. “We also witnessed that war for talent has transcended sectoral boundaries and talent fungibility. As supply struggles to match demand, people costs and attrition numbers will continue to be high,” Aon said. To retain talent, Aon suggested organisations hire for skills, allow flexible working and gig jobs and focus on revamping employee value proposition (<keyword id="192404" type="General" weightage="50" keywordseo="evp" source="Orion">EVP</keyword>) through rewards. The survey revealed that salaries in India are expected to increase by 10.4% in 2023, compared to an actual increase of 10.6% to date in 2022, which is slightly higher than the 9.9% increase projected in February. “Volatility is a key determinant of salary increases by industries – the top salary increases are in the most volatile industries. Businesses must create holistic rewards strategies unique to their situation and sector to retain and attract the talent they need. Data-driven insights give employers the clarity and confidence needed to make better decisions,” Singh added. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/india-inc-set-to-offer-average-salary-hikes-of-at-least-10-4-in-2023-says-aon/articleshow/94452941.cms">India inc. set to offer average salary hikes of at least 10.4% in 2023, says Aon</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/nifty50-sensex-start-on-a-negative-note-ahead-of-rbi-policy-meeting-this-week/articleshow/94445282.cms">Sensex down 1.2%, Nifty50 slips below 17,000 briefly – Analysts expect steeper fall if global weakness persists</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/mandira-bedi-to-yuvraj-singh-here-are-celebrity-homes-you-can-book-for-staycations/articleshow/94450212.cms">From Mandira Bedi to Yuvraj Singh, here are celebrity homes you can book for staycations</a>

Great resignation impact being felt in India as attrition rate remains elevated at 20% in 2022

<keyword id="6354526" type="UNKNOWN" weightage="100" keywordseo="Alia-Bhatt">Alia Bhatt</keyword> is the latest <keyword id="1123" type="UNKNOWN" weightage="100" keywordseo="Tattoo">tattoo</keyword> girl in B-town! The Student of the Year girl, who is all set to pave her way with Highway, has just got herself a sexy tattoo that reads Pataka in Hindi. It’s better than getting your beau’s initials etched – nil embarrassment after the break-up, isn’t it? And it suits her, too. Whether the tattoo is permanent or just done for the upcoming movie remains a mystery as Alia wants to keep it a surprise. The film has a song titled Pataka; so chances are it is part of the promotion. While you make a guess, let’s take a look at some of the stars who dared to kiss the needle and got tattooed. 
 
<keyword id="1655" type="PERSON" weightage="100" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword> 
After showing off her love for her dad with a tattoo on her wrist that reads Daddy’s Li’l Girl, Priyanka Chopra recently gave us a sneak peek of her all new tattoos. Placed on her waist, the tattoo in Sanskrit script was revealed in her latest item song for the film Goliyon Ki Raas Leela Ram-Leela. 
 
<keyword id="14359" type="PERSON" weightage="100" keywordseo="Celina-Jaitley">Celina Jaitley</keyword> Wearing wedding bands is passé; express your love à la Celina Jaitley. This <keyword id="271" type="POSITION" weightage="100" keywordseo="actor">actor</keyword> and mommy of lovely twins professed her love for her husband Peter by getting his name etched on her ring finger. Now, that’s what we call romantic! 
 
<keyword id="598" type="PERSON" weightage="100" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> A tattoo can be the biggest testimony of your love but in cases like Deepika Padukone’s, a tattoo bearing your lover’s name can become a permanent eyesore. When she was dating <keyword id="6357861" type="PERSON" weightage="100" keywordseo="ranbir-kapoor">Ranbir Kapoor</keyword>, Deepika got his initials inked on her nape. Another pretty tattoo that the leggy lass flaunts is on her ankle. 
 
<keyword id="2180" type="PERSON" weightage="100" keywordseo="Arjun-Rampal">Arjun Rampal</keyword> 
Uber stylish Arjun Rampal has got the names of his two daughters etched on his forearms. After all, daughters are always daddy’s darlings. 
 
<keyword id="2823" type="PERSON" weightage="100" keywordseo="Akshay-Kumar">Akshay Kumar</keyword> Another star who showed off his love for his kid with a tattoo is Akshay Kumar. The actor has got his son <keyword id="35847" type="PERSON" weightage="80" keywordseo="Aarav">Aarav</keyword>’s name etched on his back. So the next time the Khiladi takes off his shirt, don’t forget to get a sneak peak of the tattoo. 
 
<keyword id="333" type="PERSON" weightage="100" keywordseo="Saif-Ali-Khan">Saif Ali Khan</keyword> Take a look at Saif’s forearm and you’ll know that the man is deeply and madly in love with his wife. It was during the initial days of his relationship with <keyword id="2169" type="PERSON" weightage="100" keywordseo="Kareena">Kareena</keyword> that Saif got her name tattooed on his arm and the world knew he was in love. We must say Kareena is a lucky girl! 
 
<keyword id="6354714" type="PERSON" weightage="100" keywordseo="Ajay-Devgn">Ajay Devgn</keyword> 
The rough-and-tough guy Ajay has a tender heart. The adorable dad has got his daughter’s name tattooed on his chest along with a Shiva tattoo. 
 
<keyword id="4847" type="PERSON" weightage="100" keywordseo="Malaika-Arora-Khan">Malaika Arora Khan</keyword> 
She is known for her oomph and sex appeal. Taking her chutzpah a notch higher is her angel tattoo that rests dangerously low on her back. But it’s really sexy! 
 
<keyword id="2039395" type="UNKNOWN" weightage="100" keywordseo="Hrithik-Sussanne-Roshan">Hrithik &amp; Sussanne Roshan</keyword> 
When the star couple got the identical tattoos on their wrists, little did they think of parting ways so soon. But the tattoos were quite cute. 
 
<keyword id="1952" type="PERSON" weightage="100" keywordseo="Esha-Deol">Esha Deol</keyword> Another daring babe of <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> who loves the kiss of the needle. But for Esha, it’s not her love for a loved one that she flaunts with her tattoo but her spiritual self. The former actor has an OM inked on one shoulder and the Gayatri Mantra across the other. 
 
<keyword id="3849" type="PERSON" weightage="100" keywordseo="mandira-Bedi">Mandira Bedi</keyword> 
Mandy baby made quite a stir among the religious groups when she got Ek Omkaar tattooed on her back. She also has a Buddhist symbol on her navel. 
 
<keyword id="7645" type="PERSON" weightage="100" keywordseo="Sanjay-Dutt">Sanjay Dutt</keyword> 
This macho man has multiple tattoos on his body. But the one we love the most sits right close to his heart and reads Sunil. We’re sure this one must be the star’s favourite as well. 
 
<keyword id="6358170" type="PERSON" weightage="100" keywordseo="Sushmita-Sen">Sushmita Sen</keyword> Former <keyword id="1669" type="UNKNOWN" weightage="100" keywordseo="beauty-queen">beauty queen</keyword> and actor Sushmita Sen has a number of tattoos adorning her body. One of them is on her left arm and reads Aut viam inveniam aut faciam, which means I’ll either find a way or make one. Now, isn’t that an inspiring statement? 
 
Image credit: Thinkstock Photos/Getty Images

A Sneak Peek At The Tattoo
Lovers Of Bollywood

<ul><li>In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times.</li><li>In today’s interview, <keyword id="570499" type="PERSON" weightage="20" keywordseo="Chandramohan-Mehra">Chandramohan Mehra</keyword>, CMO, <keyword id="138574" type="PERSON" weightage="20" keywordseo="Bajaj-Allianz-Life">Bajaj Allianz Life</keyword> and Bajaj Allianz General Insurance shared how they have altered their marketing strategy to surf through the challenges posed today. </li><li>Mehra told us how the brand is using digital media at its best to connect with its consumers.</li><li>It has also on-boarded fitness experts to keep their audience motivated and remind them to build a strong immune system to survive in today’s challenging environment. </li></ul>In wake of <keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">COVID-19</keyword>, the anticipation of staying at home for a prolonged period of time may have become overwhelming. Marketers have, ergo, started listening to social media conversations, drawing insights and building their campaigns to support their customers in this journey. These unprecedented days have posed a lot of challenges and questions in our minds. People are therefore re-evaluating their financial investments, health insurance policies and have started taking good care of their health. To help its consumers adjust in this new normal, Bajaj Allianz Life has empowered its investment advisory to make pitch calls through WhatsApp, webinars, and has created video content, blogs to solve the common queries. The life insurer has also on-boarded fitness experts like Mandira Bedi and Anushka Panjwani to keep their audience motivated and remind them to maintain their physical and mental well-being. We caught up with Chandramohan Mehra, CMO, Bajaj Allianz Life and Bajaj Allianz General Insurance to further understand how they have altered their marketing strategy to stay relevant today and ask for a few things he has learned about operating in today’s volatile environment. Excerpts: Q) How have the past few weeks been for the brand, considering the country has been in a lockdown? It has been a challenging time for all of us, yet I’d say the constraints faced during the lockdown have helped us identify several opportunities. Insights gained from customers, employees and partners during this time will help us make relevant interventions in our customer experience journey. Q) What is your marketing strategy during the period of COVID-19? How have you tried to build a connection with your audience during these tough times? Through our advanced digital services including WhatsApp services, chat bot and customer self-servicing portals, our focus has been to cater to servicing needs of customers. In context of market volatility, we have intensified our investment advisory through Webinars, blogs and video content aiding long term decisions for our customers. To ensure physical and emotional well-being of our customers, we have partnered with an array of fitness experts to bring live streaming of “Fitness from Home” on our social media pages. Q) How is your brand making a difference in terms of spreading awareness? In these unusual times, we are doing our bit towards providing access to fitness regimes from experts, to our employees, partners, agents, customers and many others, for them to stay physically and emotionally healthy. Towards this, we are offering LIVE streaming sessions on Yoga, Meditation, Wellness on our social media platforms, by renowned fitness experts to keep people fit and active from the safe confines of their homes. This is in addition to the educational ‘Keep Calm, Stay Invested,’ engagement series with our investments team that provide relevant investment advisory to our customers, partners, advisors and employees to manage their investments in these times. Q) TV viewership and digital engagement continue to increase, where are you betting your money? Choice of medium is a function of the marketing task at hand. Obviously, a strategic integrated strategy will get desired yields. Q) What are the few key learnings for you as a brand custodian in the last few weeks? There is a surge of first-timers who are and will be transacting or buying online during the lockdown – be it for groceries, medicines, telecommunications or insurance. I believe this trend will continue in the insurance industry and we will see an increased usage and reliance on digital tools by both financial intermediaries and customers across profiles. As more and more stakeholders take to the digital platforms, it is essential for brands now to make the online buying experience of consumers frictionless, and sometimes even assisted in case of first-timers.

Marketing in the times of COVID-19: Bajaj Allianz Life Insurance

<ul><li>As the world is still adapting to life under lockdown, it is perhaps time to take cue from our introvert friends who have been leading fulfilling lives despite not going out and socializing as frequently as extroverts. </li><li>It is also time to make the most out of the myriad options available online to keep ourselves engaged and entertained. </li><li><keyword id="9025059" type="UNKNOWN" weightage="20" keywordseo="abhik-choudhury">Abhik Choudhury</keyword>, the Chief Strategist &amp; Founder, Salt and Paper Consulting shares some valuable tips on how to ace this lockdown by sharing some of the things one could explore, while living life in isolation. </li></ul>It’s 2 am on a Tuesday night, Sufjan and Sinatra lullaby in the background as I write this article like I would have had two months ago. If you’re reading this on your smartphone, have food, internet and a place to call home, then you’re already luckier than most people in such an intimidating year; count your blessings. In the last century there has been the Spanish Flu and Asian Flu killing millions in months. The striking difference now is you can watch movies on demand, stroll through museums in virtual reality and work from home with Zoom and Hangouts Meet in the luxury of your living room. In the last two decades we have made a world where superficial need of social validation by going to exotic vacations, posting the #OOTD bought last evening from Zara, mushy selfies with partners and albums of office pub outings is the new normal; all of this to stir digital endorsement in the form of likes and comments from people you meet twice a year. And now with self isolation that void feels like a black-hole to a generation flirting with ADHD, who can’t fathom the idea of calm having been bred in chaos their whole lives. For a welcoming change now is the time for them to take cues from the introverts in their groups who anyway used to skip the dance parties, game nights and karaoke clubs. So how did they survive the last decade when it is becoming suffocating in less than a fortnight? To begin with, their idea of happiness isn’t dependent upon others, call them geeks but they will find equal joy in binging Stranger Things alone as much as you did by getting sloshed with stranger beings till the wee hours of the morning. One of the biggest myths about introverts is they avoid crowds because they are afraid of them when in reality it’s a lifestyle choice even for some of the most powerful people in the world like Zuckerberg and Gates. So when you look at it for what it truly is, you can learn to not only accept but also appreciate the temporary tweak. The choice to voluntarily lay off red meat to control high cholesterol demands acquired maturity. A lifestyle shift by definition urges an evolved state of mindset, don’t see it as a downgrade of your freedom but an upgrade of your consciousness. Another wonderful thing to emulate is their innate ability to love and pamper themselves. Pizza with truffle oil tastes magical on its own and treating yourself to fresh mimosas while sunbathing on your balcony needs just a good playlist, not a big brunch invitation. Such a beautifully liberating thing it is to enjoy one’s own company, no? A few years ago, <keyword id="657946" type="PERSON" weightage="20" keywordseo="Millennials">millennials</keyword> started a trend #staycation where going to local Spa and doing movie nights at home gardens was preferred over foreign travels. How about trying #digitaltourist this autumn which feels like RR Martin’s winter. We can send group invites to friends and whilst sharing screens doused with virtual reality, walk through some enviable museums like <a href="https://artsandculture.google.com/partner/musee-dorsay-paris">Musée d’Orsay, Paris</a>, breathtaking <a href="http://www.museivaticani.va/content/museivaticani/en/collezioni/musei/cappella-sistina/tour-virtuale.html">Sistine Chapel</a> to <a href="https://artsandculture.google.com/partner/rijksmuseum">Rijksmuseum, Amsterdam.</a> Your gang loves to hang out with animals? <a href="https://www.dublinzoo.ie/animals/animal-webcams/penguins/">Penguins at Dublin Zoo</a>, <a href="https://www.marylandzoo.org/animals/live-cams-feeds/giraffe-live-cam/">Giraffes at Maryland Zoo</a> to <a href="http://cincinnatizoo.org/home-safari-resources/?fbclid=IwAR3A-m7WgYMmOifLNsEcTju6mlFQfb-QdRis-P0etv2-Z51qXSeRQ1C_mzA">Hippos at Cincinnati Zoo</a> are being live-streamed during their feeding times. <a href="https://www.youtube.com/watch?v=MCBYvd5LKa4">Melbourne Symphony Orchestra</a> to Met Opera New York are giving the suave music lovers a real virtual treat. The National Theatre, London will be showcasing free plays every Thursdays from 2nd of April and U.S. National Emergency Library is offering free digital access to <a href="https://archive.org/details/nationalemergencylibrary?sort=-downloads">1.4 million books</a>. If you want to polish business skills, events such as <a href="https://www.salesforce.com/connections/">Salesforce Connections</a> and the <a href="https://www.adobe.com/summit.html">Adobe Summit</a> are virtual and free this year. Even the coveted <a href="https://ocw.mit.edu/courses/economics/14-73-the-challenge-of-world-poverty-spring-2011/video-lectures/">lectures</a> of Nobel Award Winning Economists Esther Duflo and <keyword id="370528" type="PERSON" weightage="20" keywordseo="Abhijit-Banerjee">Abhijit Banerjee</keyword> and The Museum of Modern Art with series of free classes on <a href="https://www.coursera.org/moma">Coursera</a> are waiting for passionately curious visitors. If you’re missing your gym sessions, yoga studios like <a href="http://www.oneyogalondon.com/">One Yoga</a> and <a href="https://www.yogiapproved.com/classes/">Yogi Approved</a> are live streaming online classes so that you can find peace in these unprecedented times. In India, <a href="https://www.cure.fit/cult/home">Cult.Fit</a> has generously made high octane, live workout sessions with the likes of Mary Kom, Mandira Bedi and Vijender Singh free for all. Whatever your heart desires this year, in all likelihood someone out there has already made it available for you to learn from home. This January, Samsung introduced Neon, artificial humans ready to share experiences with evolved emotions and intelligence. But there is still time for the 'Black Mirror' meets 'Her' product to be available for purchase. Till then, we need to find solace in self isolation with what we have grown up with. If even after the curfew ends by staying another twenty days indoors we can flatten the curve, let’s make #digitaltourist the trend of the month to save the year. - This column has been authored by Abhik Choudhury, the Chief Strategist &amp; Founder, Salt and Paper Consulting. He is also a visiting faculty of Market Research &amp; Campaign Planning for the Advertising &amp; PR department at Indian Institute of Mass Communication, New Delhi.

Introverts and the Internet will save you in quarantine

<ul><li>Tata Tea’s Jaago Re, over the years, has awakened people -- pushed them a little to care about important social issues and inspired them to take action. </li><li>Under its latest leg, Tata Tea aims to remind us to take care of the elderly, who are the most vulnerable to the virus due to their decreased immunity.</li><li>We caught up with Puneet Das, Vice President <keyword id="6354839" type="UNKNOWN" weightage="20" keywordseo="marketing">Marketing</keyword>, Beverages- India, Tata Consumer Products, to further understand how they have tweaked the brand's marketing strategy and media plan amid a nation-wide lockdown. </li></ul>Remember how your parents would weave fictional stories to convince you to stay indoors or to make you eat your food when you were little? “Bhoot uthakar le jayega?,” they would say in a child-like voice. Now, it is our turn to remind them that it isn’t safe outside and this is exactly what Tata Tea’s latest campaign tells us. <div type="twitter" handle="TataChaIndia" handlename="Tata Cha" image="http://pbs.twimg.com/profile_images/939028867167088641/WRPfGrPC_normal.jpg" favoritecount="1" retweetcount="0" status="Join us in serving breakfast to the elders from our Indiranagar, Cunningham Road, and Jayanagar cafes! Whatsapp you… https://t.co/fBtU617vPW" createdat="1587882969000" id="1254298201122721793"></div> With a lot of anxiety and uncertainty around, we need wake up calls now more than ever. Tata Tea has taken this opportunity to encourage us to support the most vulnerable group of society right now -- senior citizens. Due to their decreased immunity, they have a larger risk to fall victim to the virus than us, which can also affect their mental and emotional health. It’s latest edition of #JaagoRe #BaadonKeLiye, therefore, targets millennials and reminds them to take care of their elderly members during these tough times. They have partnered with influencers such as Mandira Bedi, Rannvijay Singh, Dia Mirza, Milind Soman, to name a few. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Over the years, Tata Tea’s Jaago Re campaigns have nudged us towards social awakening and the brand has used this property to catalyse change around important issues like women safety, representation of women in sports, voting, corruption, etc. We caught up with Puneet Das, Vice President Marketing, Beverages-India, Tata Consumer Products, who looks after Tata Tea, Tetley, and Tata Coffee Grand to further understand what the past few weeks have been like for the brand, discuss its latest campaign for Tata Tea and a few things Das has learned in this time. Excerpts: Q. How have the past few weeks been for the brand, considering the country has been in a lockdown? The past few weeks have been about following all local administration guidelines and taking precautions to ensure safety of our employees &amp; teams while trying to also ensure supplies to trade, and meeting demands of consumers affected due to the lockdown. We have also utilized this time to work towards spreading awareness and facilitating change for the cause of the elderly who are the most vulnerable during these times, through our social initiative, Tata Tea - Iss baar #BadonKeLiye #JaagoRe. Q. What is your marketing strategy right now? How have you been trying to continue building a connect with your audience? In wake of the novel coronavirus, it becomes important to stay relevant to our consumers by facilitating and inspiring genuine change. And that it is our endeavour with our social Initiative “Iss Baar #Badon ke liye Jaago Re” which aims to spread awareness and sensitize youth to support the senior citizens during this time. The initiative involves spreading awareness about the need to support the elderly, providing relevant tips, tying up with NGOs and providing a common platform for people to connect with them, and share stories of volunteers to inspire others to act. It encourages individuals to connect with senior citizens next door or in their neighborhood and help them overcome any challenges they might be facing during this crisis and restricted lockdown period. A simple action like checking on them to see if they need anything and taking steps to help them will make a big difference (Of course, all this needs to be done keeping in line with the COVID 19 guidelines, as provided by the local administration). We’re also tying up with NGOs and providing information so that people can reach out to them and volunteer, in case they want to further make a difference in supporting this cause of the elderly. Q. Has there been a change in your media mix? The endeavour is to spread awareness amongst the youth and drive genuine change for the cause for supporting the elderly. Considering the current consumer behaviour of increase in time spent online and on social media, the initiative is also largely focused on leveraging these mediums to drive awareness on our latest campaign. The initiative is also being supported by influencers, NGOs and experts in senior care management. Q. If the lockdown is further extended, will you be tweaking your marketing strategy further? Right now, our efforts are to ensure that we spread the message and drive genuine change with our social initiative. Since it is aimed at supporting the elderly, who are most vulnerable due to their decreased immunity, this initiative will remain relevant irrespective of the lockdown conditions. In fact, if the lockdown is further extended, then it is even more important to understand and address the medical, psychological and social needs of the elderly whose routine life will be far more disrupted leading them to be most prone to confusion and helplessness. Q. What are a few key learnings for you as a brand in the last few weeks? The most important learning for brands during this crisis is to do something that can genuinely make a positive impact to their consumers/society. During times like these, it becomes important to consumers on ‘how you make them feel’ and whether you can genuinely make a difference in their lives in a meaningful manner. The other learning is to be agile and adapt to changes in consumer patterns which has drastically changed due to ‘restricted lockdown’ conditions but may also continue to evolve and become the ‘new normal’ (even when the lockdown restrictions are eased).

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