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<ul><li>In the last few years, Indian skincare start-ups and conglomerates have been focusing on ‘Clean Beauty.’</li><li>Plum was one of the first boot-strapped home-grown start-ups to bring veganism to the beauty and skincare industry in India.</li><li>As the focus on sustainability, clean beauty and veganism increases in our country, we speak to Shankar Prasad, CEO and Founder at Plum about upcoming trends in the skincare and beauty industry, and Plum’s goals for 2022 in India.</li></ul>The ‘clean beauty’ and skincare industry has seen the entry of several new brands. Mamaearth, Taavi, Wow Skin Sciences, Clovia Botaniqa and Lotus Botanicals. One of the first start-ups to bring veganism to the beauty industry in India was Plum. Launched in 2014, boot-strap start-up Plum caught consumers’ attention for its Kajal in a year and last year, the D2C brand launched its first Exclusive Brand Outlet (EBO) in Mumbai. It now reaches over 225 towns and cities in India through 850+ assisted outlets and over 10,000 unassisted outlets. The new-age beauty brand has been focusing on bolstering its product portfolio and brand expansion in India and across US, Middle East and South Asia. It recently launched bath and body products and added new products to its skincare line. Based on this new portfolio and existing product range, the brand is aiming to achieve Rs 300 crore annualised revenue run rate by the first quarter of FY23. A lot of the brand’s growth has come from word-of-mouth and Performance Marketing. However, now after onboarding Mithila Palkar as its first brand ambassador, the brand will start focusing on traditional B2C marketing. Advertising and marketing get about 30-45% of its annual revenue share, which was Rs 225 crore-plus in December 2021, with digital continuing to take the bigger chunk of the pie. In recent times, consumers have started looking for clean-beauty products that are made using natural products and brands that make a case for sustainability, whose growth is further fuelled by Direct-to-Consumer channels. Globally, as per Brandessense Market Research, the Clean beauty market was estimated to be $5439.6 Million in 2020 and is expected to reach $ 11558.5 Million in 2027, growing at a CAGR of 12.07% from 2020 to 2027. And in India, as per a Statista report, the Natural Cosmetics segment amounts to US$853.9m in 2022. The market is expected to grow annually by 2.90% (CAGR 2022-2026). As Plum further drives the vegan movement in the beauty segment in India, we speak to Shankar Prasad, CEO and Founder at Plum about upcoming trends in the skincare and beauty industry, and Plum’s goals for 2022. Excerpts: Q. From performance marketing to B2C communication, how has your marketing strategy changed over the years? Initially, like all brands, we also started with performance marketing. We only bothered about how much we were selling through the ads that we were running and the communication was completely product-focused. Then, as we evolved, we looked at influencer marketing, launch marketing, launch events, social media marketing, creating a buzz around the brand with fresh new ideas and content marketing. Now, a very important piece is also being added, which is community. I think Plum is one of those few brands which stands for something more than just a product to people, it's almost a way of thinking about being good as a philosophy. And we want to leverage that to build a community of like-minded people who are here not just for the deals, offers and products but also are united by a certain view of life. That’d be one of our focus areas this year. Q. What does your media plan look like now? How has your marketing budget changed this year? As a percentage of revenue, marketing spend varies anywhere between 30% to 45% of the overall revenue. While that percentage stays constant, as we continue to grow and scale the absolute number being spent on marketing is going up. There, we are finding a new mix to deploy the budget. Traditional media will get included now as part of our plan, as early as this quarter or early next quarter. But we continue to be overweighted on digital media because the majority of our sales is still online and a majority of our customers are also online. Also, the measurability of it is very attractive. Therefore, we will continue to focus on digital media first, and then non-traditional media. Slowly, as distribution expands further, we will start looking at more traditional media. Q. You were one of the first platforms to bring veganism to the beauty industry. How important do you think veganism is to consumers of today? The popularity of veganism has picked up in the last decade and a half. To us, veganism is an interesting subset of our overall philosophy. When we go out and ask people, ‘What do you think Plum is about?’ The answer is almost unanimously that it stands for real goodness. And veganism is a subset and I feel people make a lot of hue and cry about it. In my understanding, veganism is a simple philosophy where you can get by without interfering with other living beings. That to me is the most simplistic view of veganism. And when it comes to beauty, for example, what you will realise is that compared to foods where it's more difficult to let go of dairy or eggs or meat, in the case of beauty, it is relatively easy to do so. Therefore, I am not saying being vegan as a skincare brand is a technical challenge. It's more sort of a philosophy, a way of life, that is a subset of our overall message of Be Good as a brand. And along with that, veganism, particularly in beauty is a no-brainer to be following. And because vegan formulations are modern formulations, by default, they end up being clean, which is avoiding some ingredients that are not completely safety clear, or where there are doubts about. So, in effect vegan also becomes a proxy for clean in many ways. Q. Has the trend caught on in Tier II and III markets? It is very popular in Tier II and III. I was surprised at some of the numbers. The top six metros or cities account for less than 30% of our overall sales. I would have expected that number to be closer to 50. The remaining 70% is a very, very long tail of cities and towns. So there is no particular concentration in any of these geographies. If any, the skew is very profoundly towards the smaller cities and towns. Most of the early adopters tend to come from large cities. But I also noticed that even five-six years ago we were getting orders from places where none of the couriers are available. So to service them, we used to speed post it to them. Now, of course, we have courier services to most cities and towns. Q. Are more brands taking the cruelty-free movement seriously? Today, by sheer market pressures that have come on brands, most brands are cruelty-free. Also, from a regulatory perspective, it has become mandatory to be cruelty-free. So by definition, almost everybody in the market uses cruelty-free products. Having said so, vegan is still a subset of the market. I think about less than 10% of the market today talks about being vegan or care about being vegan. But the good news is that the remaining 90% of people who may or may not care about veganism, understand that it is a good thing. So, overall, it's a good place to be. And one can only see the concern for clean beauty or any form of conscious beauty, growing. It is only going up and that is a definite trend that we’ve seen. Q. What kind of changes are you bringing about to make your business more eco-friendly? Sustainability is sort of baked into our core values. So to begin with, 1% of every sale goes towards wildlife protection. As habitat shrinks, and as we continue to develop as a nation somewhere, I think it's important for us to understand that we are also willy-nilly destroying the biodiversity that has naturally existed, which sustains a lot more species than we can imagine. Second is your recycling program. We are, in fact, the first brand in India to have started a online recycling program, wherein we pick up empties for free and for every bottle empty bottle that you send us, we'll give you shopping credits. The program has been quite successful. The third thing is minimizing the use of packaging; where we don't need a mono carton, we don't put them on a carton, where we can do glass we do glass. See, plastic at the end of the day is a useful material, but one has to be careful with its use. One has to make sure that it is as recyclable as possible, enable that recycling and make it as circular an economy as possible. It's not possible to make it entirely so. But as a brand, we are doing everything we can to make it as sustainable as possible. Sustainability is a journey. It's not as if anybody can raise their hands and say I'm totally sustainable. At the end of the day, we all consume resources. It's really about how thoughtfully and how frugally you consume the resource, and how much you put back into what you're consuming. To that, end of this year, we not just want to do things ourselves, but involve our customers in this quest for sustainability. And the packaging task is ongoing. Until and unless you're able to completely get into recycled mode -- for every single piece of plastic that we use, we can't also say that we are being very sustainable. So that's another thing that's going to be done. Lastly, in terms of the shipping of our DTC orders, that consumes quite a lot of paper and a lot of cushioning material. So efforts are being done there so that we are able to reach order safely to people yet minimize the usage of resources. Q. Considering that your online recycling program has done well, do you think a brand's ecological footprint is a big decision-making factor for consumers today? What else are consumers expecting from brands of today? Sustainability in India is not that big on people's minds right now. It is there for a very small subset of people. But it's growing thankfully. Most people today are worried about what ingredients are we using and how proven are those ingredients. Simply saying it is natural is not cutting ice with a lot of people nowadays. So they need proof that it works and is safe. They need somebody trustworthy to come and tell them that this is good on your skin, and it does good things for you. So India is still on this journey toward ‘clean beauty.’ I think sustainability is the next horizon topic. Again, we are a little ahead of our time in talking about sustainability. But believe it or not, it's going to dawn on people sooner than later that it's in our own larger interest that we move towards sustainability. Government regulations, and evolving sort of landscape there is also going to have an impact on how brands and consumers look at sustainability but that to me is some time away. Q. What do your expansion plans look like? Are you planning to go deeper into the country since a majority of your revenue comes from Tier II and III towns? So we are currently in about 250-270 cities which we expanded from around 200 at the beginning of the year, so 50% growth there. Not only are we looking to expand this to 320 to 350 but more importantly, deepen our presence in these cities because in most of the cities, I'll probably have one or two outlets whereas the market can support many more. In terms of the number of outlets, we are present at close to 850 assisted points of sale and close to 10,000 unassisted points of sale, we want that number to increase to about 1200 assisted points of sales and about 15,000-20,000 unassisted points of sale sooner than later this year. EBOs, we have one operational and three under fitout. I think by December, we should be looking at at least 15 to 20 operational EBOs. So, there's a good flow of properties that we see and we're moving fast wherever we find a good fit with the brand or the demographic. Q. What are some of the trends that you're expecting to see in the beauty and skincare industry? Number one, the movement towards cleaner formulations. Number two, I think I'm expecting consolidation to pick up this year. It already started last year, it will pick up this year, where many more smaller brands will become part of larger agglomerations of brands. Also, from a consumer point of view, people will start gravitating towards more established and proven concepts rather than too much experimentation. I think 2020, as well as 2021, led to a lot of experimentation with people. But at least the top layers of the crowd that have been experimenting a lot, I'm expecting them to start a little bit more of consolidating around fewer brands and fewer concepts as opposed to wildly experimenting. And therefore that will further accelerate this process of consolidation. All the categories that we operate in, whether it is skin, makeup, hair, bath, and body, male grooming, all of them are going to see good growth prospects. Q. What is your larger vision for the brand? The larger vision is to be India's most loved, and globally recognized Clean beauty brand.

This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, Plum

<ul><li><keyword id="12042233" type="General" weightage="20" keywordseo="gokwik" source="Orion">GoKwik</keyword> offers tools and solutions to direct-to-consumer (<keyword id="4055555" type="General" weightage="20" keywordseo="D2C" source="Orion">D2C</keyword>) that offer better experience to users.</li><li>Matrix Partners India led the company’s pre-Series A round, with participation from RTP Global.</li><li>In its first year of operations, the company has set plans for international expansion.</li></ul>The Indian <keyword id="436047" type="General" weightage="20" keywordseo="ecommerce" source="Orion">ecommerce</keyword> industry was growing exponentially last year as customers and several brands were embarking on the digital journey amidst the pandemic. But the show was largely run by giants like Amazon and Flipkart. That’s when <keyword id="4075194" type="General" weightage="20" keywordseo="Chirag-Taneja" source="Orion">Chirag Taneja</keyword> came up with the solution to help Indian brands to set up their own identity in the world of digital retail. GoKwik, launched in January 2021, offers tools and solutions to direct-to-consumer (D2C) brands — that sell directly to customers through their own website — to offer better experience to users. “If you look at D2C websites and compare it to the giants, you’ll realise that many things are broken. If e-commerce has to boom then someone will need to fix these experiences. That is what we do as a company,” Chirag Taneja, chief executive (CEO) and co-founder of GoKwik, told Business Insider. Fundraise to international expansion — all planned out GoKwik on Tuesday, September 7, announced a $5.5 million fundraise in order to expand its presence further. The pre-Series A round was led by Matrix Partners India, with participation of global investors like RTP Global. Several marquee angel investors and serial entrepreneurs also participated in the round. This includes Jupiter’s Jitendra Gupta, Uni’s Nitin Gupta, AngelList India’s Utsav Somani, CarDekho’s Umang Kumar, Shaadi.com’s Anupam Mittal, Livspace’s Ramakant Sharma, OfBusiness’ Asish Mohapatra and more. Over 12 angels invested in the pre-Series A round. GoKwik plans to use this funding to double its current workforce of 75 employees by 2022 and expand to other Southeast Asian countries that face the same ecommerce related challenges as India. The company has zeroed down on Indonesia, Vietnam and Malaysia for now. The Gurugram-based company notes that they will have an early mover advantage if they start international expansion now. For its international play, the company will focus on building local and central teams in the specific region and partner with local players. The technology and the product would largely remain the same for these markets, where cash-on-delivery would be a more common mode of payment. The Gurgaon-based startup helps retailers overcome challenges of setting up online stores and provide better experience to their customers. The company claims to have processed over a million transactions since its launch. Helping boAt, MamaEarth, LimeRoad and more The e-commerce enabler has also added 75 customers to its bucket list, ranging from marketplaces to publicly listed companies and renowned D2C brands. This includes boAt, Mamaearth, The Man Company, Heads Up For Tails, LimeRoad, ManMatters, The Whole Truth, The Souled Store, and TCNS Clothing Co, which owns brands like W, Aurelia and Wishful. Taneja noted that there are four legs of e-commerce — discovery, search/selection, conversion, retention. GoKwik is solving all these problems with its solution, as per Taneja. Ecommerce is expanding and one would need to use ecommerce enablers to bring the cost down, he added. The company was founded by Taneja and Vivek Bajpai. Taneja has previously worked as the chief revenue officer of Bombay Shaving Company, assistant vice president at Yes Bank and founded a food tech company Ketchupp in 2015. Bajpai, chief technology officer (CTO) and co-founder of GoKwik, was the head of technology at an adtech company SilverPush. Ankush Talwar, chief data scientist at GoKwik, is also part of the founding team. He previously was associated with Kognoz Research &amp; Consulting, Quantiphi and Publicis. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/logistics-company-delhivery-raises-76-million-ahead-of-its-ipo/articleshow/85997440.cms">Former Tiger Global exec Lee Fixel picks Delhivery as his second bet in India, after Inshorts</a> <a href="https://www.businessinsider.in/tech/news/el-salvador-just-bought-400-bitcoin-and-plans-to-buy-a-lot-more-a-day-before-making-it-an-official-currency/articleshow/85995497.cms">El Salvador just bought 400 bitcoin and plans to buy 'a lot more,' a day before making it an official currency</a> <a href="https://www.businessinsider.in/retail/news/chipotles-digital-sales-hit-a-record-2-billion-so-far-this-year-heres-how-its-loyalty-program-led-the-company-to-success/articleshow/85995495.cms">Chipotle's digital sales hit a record $2 billion so far this year - here's how its loyalty program led the company to success</a>

A former Bombay Shaving Company exec is helping brands like boAt, MamaEarth go big on ecommerce ⁠— and he now wants to take it abroad

<ul><li>Consumers are looking for toxin-free beauty products, and those that suit their specific skin colour.</li><li>They also choose brands based on ingredients, with prominence of genderless beauty and more.</li><li>Pure play beauty and personal care companies are capturing these trends better than their FMCG peers. </li></ul>Gone are the days when every second home housed the same popular shampoo, face cream and soap brands. The new-age consumers, driven by the rising incomes of the middle class, seek beauty products that offer personalization – instead of buying off the rack. A report by <keyword id="3359665" type="General" weightage="80" keywordseo="redseer" source="Orion">Redseer</keyword> and Peak XV says that consumers are looking for toxin-free products, products that suit their specific skin colour (as opposed to fair &amp; lovely preferences); with an increasing prominence for genderless beauty. There is also a trend wherein consumers are making ingredient-specific purchases, the report adds. Moreso, they are also exposed to tech that allows for customization into products like serums which can make the ‘best fit’. "From acne management to anti-ageing solutions, specialized use cases are where we're seeing a lot of the action. Brands are spending a significant portion of their resources and organisation bandwidth on new product development, R&amp;D, and customer insights to drive more efficacious products to a targeted audience," says Sakshi Chopra, MD, Peak XV. The market share of such specific use case products is expected to be around 60% by 2027, Redseer predicts. “Globally, there's a growing need among consumers for products 'made for them', tailored to individual skin or body types. They are increasingly willing to pay premiums for effective and safe solutions, leading to rapid growth in the masstige and premium categories,” said Rohan Agarwal, Partner, Redseer Strategy Consultants. Skin in the game So, who is winning the game that’s rapidly changing? Undoubtedly, pure-play beauty companies have more skin in this game — like L'oreal, Honasa (Mamaearth) and <keyword id="6376684" type="General" weightage="20" keywordseo="nykaa" source="Orion">Nykaa</keyword> as opposed to HUL. The average revenue growth that pure-play BPC companies saw between 2022-2027 is at 10% – that’s five times what FMCG companies in the business see, at 2%. They already have 33% of the market – which is expected to rise to 42% by 2027. The reasons for their ability to disrupt the market are many. For one, pure play companies are able to capture the trend of moving to masstige and premium products better with faster R&amp;D and product development. Some of them have been able to shorten time to market by 50%, the report says. This way, they are able to target a greater number of specific use cases — helping them curb a larger share of the rapidly fragmenting market. As the market breaks off from being ‘mass’, the channels to approach them are just as important as the product itself. Fortunately, a large chunk of these new-age customers are already online. The Indian BPC market is at $30 billion and a third of it — $10 billion is purchased online. There are over 150 million online BPC customers in India. A lot of successful beauty brands are not content on just ‘being online’ and offline – they’re meeting their customers via live commerce, VR/AR stores on metaverse and more. German company <keyword id="244393" type="General" weightage="80" keywordseo="beiersdorf" source="Orion">Beiersdorf</keyword> launched a personalized AI powered D2C brand using data from multiple customer surveys. Pure-play brands also spend a lot more on marketing as they build brands by educating and creating awareness — clinching the secret to make people feel good as well as looking good.

Beauty is in the detail: How tailor-made products are taking over the market

<ul><li>Redseer report on Digital Disruptor ranked 75 digital disruptors that currently generate $15 billion in sales online. </li><li>It also classified them into elephants, tigers, rabbits and turtles based on their category dominance and online focus. </li><li>Tigers and rabbits will have to enhance their focus on offline sales, while elephants and turtles will have to approach e-commerce aggressively, the report notes. </li></ul>The world is going digital and all companies – small, big, old and new are adapting to it. Come 2026, a quarter of all sales in the retail world (except grocery) will be online, predicts a Redseer report on Digital Disruptors. The report picked 75 companies in the crowded online space as digital disruptors, who cumulatively currently generate $15 billion in sales online, and ranked them based on the dominance in their category, and online focus. Surprisingly, traditional companies Hindustan Unilever and Aditya Birla Fashion &amp; Retail were ranked as top digital disruptors in grocery &amp; personal care, and fashion &amp; home categories, respectively. In the third category of electronics &amp; appliances, however, digital-first brand boAt was given the numero uno rank. The animal spirits In the jungle that is e-commerce, these 75 companies were also categorised as elephants, tigers, rabbits and turtles. No prizes for guessing who elephants are – typically legacy players who used to dominate their category offline, and have managed to build an online presence. “The sheer scale of elephants and brand pull has enabled them to get significant sales online, but e-commerce still contributes a relatively small share of their revenues,” the report said. Adidas, Zara, Nestle and Marico are some of the other brands listed under elephants. The next are the tigers – early movers in the e-commerce space that have scaled up rapidly. Licious, WakeFit, Mamaearth and Xiaomi are some of the brands in this part of the quadrant that is dominated by digital-first brands. But, Asus and BBK, which are not born digital also made it to this list. “Tigers have built online dominance in their categories. They drive a significant share of sales from e-commerce but have also built a strong offline footprint,” the report said. Rabbits: Yet to win the race The third category is rabbits, which are exclusively digital-first brands that have leveraged e-commerce to scale up but do not have a substantial market share. Most of the brands in this category, like Nothing, Beardo, Sugar Cosmetics, MyGlamm, Minimalist, Country Delight and more – are from the fashion and personal care space. Thanks to high growth in e-commerce sales, these players will benefit but will face challenges from elephants, who have established their presence both online and offline. The last set of companies in the quadrant are the slow-moving turtles – legacy brands that have done well in e-commerce but have a lower market share online relative to others. Fossil, Aachi Masala, Prestige and LG Electronics are some of the brands listed as turtles. The reverse migrants Digital-first brands account for 25% of all the sales in the e-commerce pie. However, now even digital-first brands are going offline, challenging traditional players in the turf erasing the battle lines. On an average, digital-first brands derive over 75% of their sales online while traditional brands do over 30% of their sales online. “Players in the top quadrants — tigers and rabbits — will have to enhance their focus on offline sales, while the bottom quadrant — elephants and turtles – will have to approach e-commerce aggressively,” says Mohit Rana, partner at Redseer. E-commerce is expected to drive retail growth and is projected to grow at a compounded annual rate of 27% to reach $163 billion by 2026. That’s almost three times the growth in the overall retail market, as per Redseer. “Clearly, traditional companies that are over indexed on offline sales have a short window to enhance their share in e-commerce.They need to focus on building their digital capabilities and adopting an omnichannel approach to succeed in the market,” said Redseer. Large-scale traditional players, even with a low percentage of e-commerce sales, have substantial absolute online sales, the report notes. SEE ALSO <a href="https://www.businessinsider.in/business/news/as-stores-remain-at-heart-of-business-retail-leasing-to-hit-a-4-year-high-in-2023-cbre/articleshow/99085535.cms">As stores remain at ‘heart of business’, retail leasing to hit a 4-year high in 2023: CBRE</a> <a href="https://www.businessinsider.in/advertising/brands/news/campa-has-to-go-beyond-invitation-price-to-build-the-brand-distribution-network/articleshow/99025480.cms">Campa has to go beyond invitation price to build the brand &amp; distribution network</a>

Meet the tigers, elephants, rabbits and turtles of the e-commerce jungle

<ul><li><keyword id="13768438" type="General" weightage="20" keywordseo="Shark-Tank-India-season-2" source="Orion">Shark Tank India Season 2</keyword> returned but without two of the former judges - Mamaearth co-founder Ghazal Alagh, and BharatPe co-founder Ashneer Grover. </li><li>Amit Jain, the co-founder and CEO of CarDekho, is the new judge this season. </li><li>Apart from Jain, the show will have five other judges in Season 2 - all of whom appeared in Season 1 as well. </li></ul>The hit reality show, <keyword id="11924074" type="General" weightage="20" keywordseo="shark-tank-india" source="Orion">Shark Tank India</keyword>, has returned for a second season and already started taking over the conversation on social media. The show will air on Sony TV at 10 pm from Monday to Friday, and is also available for streaming online on SonyLiv. The premiere episode of season 2 served several gems, as everyone’s favourite judges returned- along with the new addition, CarDekho co-founder, Amit Jain. Here’s a look at all the sharks from Season 2: <cmsannotation type="cmsannotation" annotationid="Vineeta Singh" comment="subhead2" text="Vineeta Singh">Vineeta Singh</cmsannotation> The <a href="https://in.linkedin.com/in/vineetasingh">founder </a>of Sugar Cosmetics, Vineeta Singh is an alumnus of the IIM Ahmedabad and IIT Madras. She started Sugar Cosmetics in 2015. Before Sugar Cosmetics, she also co-founded Fab Bag (earlier Vellvette.com) in 2012. On the premiere episode of Season 2, Singh, along with fellow judge Namita Thapar, invested in a business idea they rejected in season 1 - JhaJi by entrepreneur duo from <a href="https://www.youtube.com/watch?v=M9Y2sATRkac&amp;ab_channel=SonyPicturesEntertainmentIndia">Bihar’s Darbhanga</a>, sisters-in-law Uma and Kalpana Jha. The duo has asked for ₹50 lakh and 10% equity in Season 1. <cmsannotation type="cmsannotation" annotationid="Peyush Bansal" comment="subhead2" text="Peyush Bansal">Peyush Bansal</cmsannotation> The co-founder of Lenskart, Peyush Bansal recently appeared with fellow judges on the reality show Kaun Banega Crorepati? where he talked about how he was prompted to start a business after <a href="https://www.youtube.com/watch?v=qoilrCHrFCE&amp;ab_channel=Lenskart">being “inspired” </a>by his interaction with entrepreneur and founder of Microsoft, Bill Gates. Bansal is an alumnus of the IIM Bangalore, and also holds a Bachelor’s degree in Engineering Honors (Electrical - IT, Control &amp; Automation) from McGill University. <cmsannotation type="cmsannotation" annotationid="Aman Gupta" comment="subhead2" text="Aman Gupta">Aman Gupta</cmsannotation> One of the most loved judges from season 1, Aman Gupta is the co-founder of boAt. A chartered accountant, Gupta attended the Indian School of Business and was also an exchange student at the Northwestern University - Kellogg School of Management. Gupta worked with the financial consultancy firm KPMG before he started boAt in 2016. As per reports, boAt <a href="https://www.ndtv.com/offbeat/shark-tank-india-season-2-meet-the-six-judges-who-will-hear-the-pitches-amit-jain-aman-gupta-vineeta-singh-ashneer-grover-3658227">registered a revenue of ₹3,000 crore </a>at the end of FY22. <cmsannotation type="cmsannotation" annotationid="Anupam Mittal" comment="subhead2" text="Anupam Mittal">Anupam Mittal</cmsannotation> The founder of Shaadi.com, Anupam Mittal attended Boston College. Aged 51, he is one of the oldest sharks on the show and claims to have invested in over 150 companies in the last 15 <a href="https://www.ndtv.com/offbeat/shark-tank-india-season-2-meet-the-six-judges-who-will-hear-the-pitches-amit-jain-aman-gupta-vineeta-singh-ashneer-grover-3658227">years. </a> Mittal is also the co-founder of People Group–the parent company behind Shaadi.com–which has created businesses like Makaan.com, Mauj Mobile and produced films like Flavors. <cmsannotation type="cmsannotation" annotationid="Namita Thapar" comment="subhead2" text="Namita Thapar">Namita Thapar</cmsannotation> A chartered accountant like fellow shark Aman Gupta, Thapar obtained a Masters in Business Administration (MBA) from Duke University - The Fuqua School in 2001. She then worked with global healthcare leader Abbott for five years, before returning to India to join her father’s pharma giant, Emcure Pharmaceuticals. A recipient of the ET ‘40 under Forty’ award, Thapar is a huge fan of actor Amitabh Bachchan - so much so, that she <a href="https://timesofindia.indiatimes.com/tv/news/hindi/kaun-banega-crorepati-14-shark-tanks-namita-thapar-tells-amitabh-bachchan-she-named-her-sons-after-jai-and-veeru/articleshow/96567872.cms">revealed </a>she’s even named her sons Jai and Veeru, inspired by Bachchan’s hit film Sholay. <cmsannotation type="cmsannotation" annotationid="Amit Jain" comment="subhead2" text="Amit Jain">Amit Jain</cmsannotation> The only judge to be making his debut in Season 2, <a href="https://www.businessinsider.in/entertainment/news/shark-tank-season-2-is-here-but-popular-shark-ashneer-grover-is-missing-meet-the-new-shark/slidelist/95271549.cms">Amit Jain </a>is the CEO and co-founder of CarDekho. An alumnus of IIT Delhi, Jain started his professional career as a software engineer with Tata Consultancy Services. Jain started CarDekho with his brother after the duo was <a href="https://www.ndtv.com/offbeat/shark-tank-india-season-2-meet-the-six-judges-who-will-hear-the-pitches-amit-jain-aman-gupta-vineeta-singh-ashneer-grover-3658227">reportedly</a> inspired after a visit to Auto Expo in 2008. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sustainability/news/delhi-could-transition-to-almost-100-renewable-energy-by-2050-study/articleshow/96697920.cms">Delhi could transition to almost 100% renewable energy by 2050: study</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/leasing-by-flex-space-operators-hits-a-new-high-of-7-million-sq-ft-in-2022-colliers/articleshow/96713121.cms">Leasing by flex space operators hits a new high of 7 million sq.ft in 2022: Colliers</a>

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