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<ul><li><keyword id="4548811" type="General" weightage="100" keywordseo="mamaearth" source="Orion">Mamaearth</keyword> has a new brand ambassador. </li><li>The FMCG brand announced today that it has onboarded <keyword id="689826" type="General" weightage="80" keywordseo="samantha-ruth-prabhu" source="Orion">Samantha Ruth Prabhu</keyword> to be the face of its brand.</li></ul>Mamaearth has introduced Samantha Ruth Prabhu as the new face of the brand. She will be endorsing skincare products while advocating choosing the goodness of natural ingredients. Through this partnership Mamaearth intends to anchor its presence in the southern market, along with strengthening its position nationally. <keyword id="520475" type="General" weightage="20" keywordseo="samantha-prabhu" source="Orion">Samantha Prabhu</keyword> is known for her strong, independent persona and has touched millions of hearts with her positivity and fervor towards life. Her grace and goodness are infectious and is known to speak her mind. Hence, she is the true embodiment of ‘Goodness Inside’. Commenting on the campaign, Ghazal Alagh, Co-founder and Chief Innovation Officer, Mamaearth, said, "Being a brand for millennials and driven by the purpose of goodness, we wish to partner with people who resonate with our philosophy of ‘Goodness Inside’. Samanath represents the ideal youth, driven by ideals and purpose, and we strongly feel she will be able to support our purpose across India, especially the south Indian markets. " Commenting on the partnership, Samantha Ruth Prabhu says "Anyone who follows me on social media knows that I am a big fan of natural ingredients and traditional home remedies for my skin. But home remedies are cumbersome to make and time-consuming too. Mamaearth is a brand that truly embodies my personal preferences for skincare. With natural ingredients and no-toxin formulations, the brand was an instant hit with me. In fact, when they approached me to endorse the brand, I knew this was a brand that I had to partner with, not only because of their products but their purpose of 'Goodness Inside'. As I embark upon this journey with Mamaearth, I hope my fellow goodness enthusiasts will choose the goodness of Mamaearth along with me.”

Mamaearth onboards Samantha Ruth Prabhu as its new brand ambassador to anchor its presence in the Southern market

<ul><li><keyword id="4548811" type="PERSON" weightage="20" keywordseo="Mamaearth">Mamaearth</keyword> onboards <keyword id="823990" type="PERSON" weightage="20" keywordseo="Sara-Ali-Khan">Sara Ali Khan</keyword> as its brand ambassador.</li><li>The brand will target millennials with Sara Ali Khan.</li></ul>Mamaearth introduces the millennial icon, Sara Ali Khan, as the new face of the brand. She will be endorsing Mamaearth Hair Care Range and advocate the goodness of its natural ingredients. Mamaearth is a purpose driven brand for millennials that believes in choosing goodness for themselves and the environment. Sara Ali Khan is a strong millennial icon and with her fun, bold and authentic personality, will be a great fit for the brand. She is known to speak her mind and will truly believe in the brands’ purpose of Goodness inside! The actor also took to Instagram to share her new endorsement deal in her unique style. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Commenting on the appointment, Ghazal Alagh, Co-founder and Chief Innovation Officer, Mamaearth, said, “We are a brand founded by millennials for millennials. As a purpose-driven brand, we intend to serve a greater goal along with creating great quality products that are safe and effective. Sara is a voice that the youth resonate with and we strongly feel that she would be able to advocate the brand’s ideology and further our cause.” "Since I was a kid, my mother has been using Onion oil, Rice water, Amla juice, etc on my hair. These kitchen recipes have always done wonders for my hair. When Mamaearth approached me to endorse their hair care range and I got to know that their products are inspired by traditional recipes using natural ingredients, I knew I had to partner with this brand. While they create great toxin-free products, what I love the most about the brand is their philosophy of Goodness Inside and their purpose of serving a greater good. I am excited to embark upon this journey and urge fellow millennials to choose the goodness of Mamaearth,” says Sara Ali Khan

Sara Ali Khan to be the first ambassador for Mamaearth

<ul><li>Direct-to-consumer personal care brand Mamaearth, earlier this year, announced <keyword id="823990" type="PERSON" weightage="20" keywordseo="Sara-Ali-Khan">Sara Ali Khan</keyword> as Brand Ambassador for their haircare range.</li><li>It has now launched its first TVC with Sara Ali Khan. </li></ul>Mamaearth, the fast-growing toxin-free personal care brand, released its first national television commercial featuring Sara Ali Khan and <keyword id="7653" type="PERSON" weightage="20" keywordseo="Amrita-Singh">Amrita Singh</keyword>. The commercial highlights the benefit of Onion in reducing hair fall and presents <keyword id="11418143" type="UNKNOWN" weightage="20" keywordseo="mamaearth-onion-shampoo">Mamaearth Onion shampoo</keyword> as a contemporary solution to the traditional DIY remedies. Sara was recently announced as the Brand Ambassador for the Mamaearth haircare range. The millennial icon will feature alongside her mother and share screen space for the first time. Amrita Singh will be seen in a television commercial after a gap of 35 years in the Mamaearth commercial. Conceptualized by <keyword id="2843136" type="COMPANY" weightage="20" keywordseo="Korra">Korra</keyword>, the commercial is set on the premise of Sara and Amrita Singh’s daily life banter on the former's life choices and a mother's concern about it. The film starts with Sara Ali Khan and her friend in a conversation, when Amrita Singh intrudes to mock Sara’s unhealthy choices like snacking on junk food and opting for synthetic fabric. It continues into Sara’s friends seeking her advice for hair fall control, when the mother dismisses that too assuming it is chemical-based solution. But when she takes a closer look at the Mamaearth Onion Shampoo, she is pleasantly surprised learning that it is toxin free and made using natural ingredients, the ideal choice for hair fall control. The mother instantly approves <div type="Youtube" id="XYZBe-wwi6s" title="New &amp; Improved Mamaearth Onion Shampoo | Reduce Hair Fall Naturally" thumbUrl="https://i.ytimg.com/vi/XYZBe-wwi6s/mqdefault.jpg"></div> Mamaearth Onion Shampoo is the confluence of modern technology and traditional wisdom. The film reiterates that the New and Improved Mamaearth Onion Shampoo helps control hair fall and makes the hair 8 times smoother. This film will bring to life the camaraderie of Amrita Singh &amp; Sara Ali Khan and will remind the consumers of how they too live under the invisible yet omnipresent radar of our mothers, who only mean well. Talking about the upcoming TVC and her association, an ecstatic Sara Ali Khan said, "Being an actor, you get a chance to work with some of the finest artists of the world, but nothing comes close to working with your mother. The thought of sharing the screen with her, who was also my first acting teacher, is something I will cherish forever. My mother always used onion extract on my hair, and hence we chose to come together for this television commercial. I love the chemistry between Amma and me, and I hope it resonates with the audience too. Mamaearth is doing an incredible job of integrating technology with traditions, and that's what sets the brand apart." Amrita Singh, the leading lady of her era, appeared in a brand commercial after a break of 35 years. The primary reason for choosing to appear in the commercial was the brand's purpose and products. "On a personal note, Sara always seeks my advice on personal care as I have been extremely particular about setting regimes for her hair and skin. But when she told me the reason, she decided to work with Mamaearth is that they make modern alternatives to DIY recipes. When I was offered to work with Sara in the television commercial, I just had to agree as the premise of the television commercial is literally a scene out of Sara’s childhood when I used to insist on using onion extract on her hair to reduce hair fall. What makes this commercial even more special is working with Sara for the first time. I really like Mamaearth’s approach towards their product line and their efforts to make a larger impact on society. I hope they are successful in their endeavors. " Says, Amrita Singh. Talking about the latest development and the recent meteoric rise in the brand's foothold, Ghazal Alagh, Co-founder and Chief Innovation Officer, Mamaearth, said, "We incepted Mamaearth with the vision of enhancing the quality of lives of our consumers with our products along with serving a bigger purpose. Our journey from being a niche baby care brand to becoming a mainstream personal care name is a testimony that safe and effective quality body care products were long-awaited. At Mamaearth, we have strived to set the benchmark higher with every product and partnership. We firmly believe that Sara and Amrita coming together to endorse our hair care products shows the credibility we generated as a brand. Sara is a youth icon, and this association would only strengthen our cause." Commenting on this, Gaurav Nabh, CEO at Korra, said: "Mothers always know the best and would recommend things that are time tested and often rooted in traditions. Our latest work on Mamaearth Onion Shampoo helps build on this insight through an endearing story told by Sara Ali Khan and Amrita Singh, a story shared by every mother and daughter in every home of India. With this campaign, we continue to showcase Mamaearth's promise of bringing to life age-old and proven natural solutions passed on from generations yet delivered in a modern avatar. Looking forward to more great work together and helping Mamaearth build a deeper connection with the consumers." Deepak Kumar, Chief Creative Officer at Korra added "As a brand Mamaearth is loved by its consumers for bringing simple and natural kitchen recipes in modern form. Solutions and secrets that have been used by generations in our families and passed on. And when nothing works, we always look up to our mother for that solution. Our association with Sara Ali Khan brings that alive seamlessly. She is the perfect personification of a modern-day aware consumer who values her mother’s advice. And with the beautiful Amrita Singh in the same frame, it helped us create a beautiful yet bubbly story that is true to the relationship shared between this famous mother-daughter couple. The new Onion shampoo campaign’s storytelling is organic, relevant and we hope it resonates with the consumer." The TVC conceptualized by Korra Worldwide is a 25-second film and will be followed by a shorter edit of 10 seconds, highlighting the product facet. Mamaearth is a purpose-driven brand for millennials who believe in choosing goodness for themselves and the environment. Mamaearth believes that goodness starts with the small choices each of us make every day! The brand continues to live up to its belief by using only the best of nature and no toxins or harmful chemicals in their products. They are also animal cruelty-free, plastic positive, and have launched the Plant Goodness promise last year. As part of this, the brand links every order made on their website to a tree they plant and is set to plant 10 lakh+ trees in 5 years.

Mamaearth brings Sara Ali Khan and Amrita Singh together on-screen for the first time

'<keyword id="1417364" type="General" weightage="20" keywordseo="Shark-Tank" source="Orion">Shark Tank</keyword> India 2' judge and <keyword id="12758425" type="General" weightage="20" keywordseo="shaadi-com" source="Orion">Shaadi.com</keyword> founder <keyword id="127971" type="General" weightage="80" keywordseo="anupam-mittal" source="Orion">Anupam Mittal</keyword> said that it is never justified to humiliate anyone for their business idea even if it doesn't sound appealing. Without taking any name he pointed toward the <keyword id="7349800" type="General" weightage="50" keywordseo="bharatpe" source="Orion">BharatPe</keyword> founder Ashneer Grover, who once on the show asked an entrepreneur to make a mop of the clothes she was selling as they were not up to the mark according to him. However, <keyword id="2288" type="General" weightage="100" keywordseo="anupam" source="Orion">Anupam</keyword> asserted that there is a proper way to criticise someone and one cannot insult anyone in a rude manner. He also added that this won't be happening in the second season of the show. In an interview given to Film Companion, he said: "I'm not going to talk about specific sharks but as a team, we gave a lot of leeway to people in a lot of pitches last year. This year, you might see that change a little bit." He added that giving suggestions is one thing but humiliating a person is altogether a different matter and even if the person is presenting a business idea that is not so good, it is not going to make the person 'bad'. He added: "I think there is a difference between being critical and insulting someone. You might have a bad idea or a bad business or a terrible business plan but that doesn't make you a bad person." "So I, and I think everybody, draws a line at criticising your business and your idea and your plan and to give you a reality check and to show you the mirror because this is season two. Humiliating somebody is not acceptable and anybody who does that does not deserve a seat on 'Shark Tank'," he concluded. 'Shark Tank 2' is starting from January 2 on <keyword id="11908357" type="General" weightage="50" keywordseo="sony-entertainment-television" source="Orion">Sony Entertainment Television</keyword>. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/shilpa-shetty-kunal-bahl-promoters-to-sell-stake-as-mamaearth-parent-goes-in-for-an-ipo/articleshow/96594970.cms">Shilpa Shetty, Kunal Bahl, promoters to sell stake as Mamaearth parent goes in for an IPO</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/mukesh-ambanis-son-anant-ambani-engaged-to-radhika-merchant-in-rajasthan/articleshow/96598326.cms">Mukesh Ambani's son Anant Ambani engaged to Radhika Merchant in Rajasthan</a>

Humiliating somebody will not be tolerated in Shark Tank says Shaadi.com founder Anupam Mittal

<ul><li>In the last few years, Indian skincare start-ups and conglomerates have been focusing on ‘Clean Beauty.’</li><li>Plum was one of the first boot-strapped home-grown start-ups to bring veganism to the beauty and skincare industry in India.</li><li>As the focus on sustainability, clean beauty and veganism increases in our country, we speak to Shankar Prasad, CEO and Founder at Plum about upcoming trends in the skincare and beauty industry, and Plum’s goals for 2022 in India.</li></ul>The ‘clean beauty’ and skincare industry has seen the entry of several new brands. Mamaearth, Taavi, Wow Skin Sciences, Clovia Botaniqa and Lotus Botanicals. One of the first start-ups to bring veganism to the beauty industry in India was Plum. Launched in 2014, boot-strap start-up Plum caught consumers’ attention for its Kajal in a year and last year, the D2C brand launched its first Exclusive Brand Outlet (EBO) in Mumbai. It now reaches over 225 towns and cities in India through 850+ assisted outlets and over 10,000 unassisted outlets. The new-age beauty brand has been focusing on bolstering its product portfolio and brand expansion in India and across US, Middle East and South Asia. It recently launched bath and body products and added new products to its skincare line. Based on this new portfolio and existing product range, the brand is aiming to achieve Rs 300 crore annualised revenue run rate by the first quarter of FY23. A lot of the brand’s growth has come from word-of-mouth and Performance Marketing. However, now after onboarding Mithila Palkar as its first brand ambassador, the brand will start focusing on traditional B2C marketing. Advertising and marketing get about 30-45% of its annual revenue share, which was Rs 225 crore-plus in December 2021, with digital continuing to take the bigger chunk of the pie. In recent times, consumers have started looking for clean-beauty products that are made using natural products and brands that make a case for sustainability, whose growth is further fuelled by Direct-to-Consumer channels. Globally, as per Brandessense Market Research, the Clean beauty market was estimated to be $5439.6 Million in 2020 and is expected to reach $ 11558.5 Million in 2027, growing at a CAGR of 12.07% from 2020 to 2027. And in India, as per a Statista report, the Natural Cosmetics segment amounts to US$853.9m in 2022. The market is expected to grow annually by 2.90% (CAGR 2022-2026). As Plum further drives the vegan movement in the beauty segment in India, we speak to Shankar Prasad, CEO and Founder at Plum about upcoming trends in the skincare and beauty industry, and Plum’s goals for 2022. Excerpts: Q. From performance marketing to B2C communication, how has your marketing strategy changed over the years? Initially, like all brands, we also started with performance marketing. We only bothered about how much we were selling through the ads that we were running and the communication was completely product-focused. Then, as we evolved, we looked at influencer marketing, launch marketing, launch events, social media marketing, creating a buzz around the brand with fresh new ideas and content marketing. Now, a very important piece is also being added, which is community. I think Plum is one of those few brands which stands for something more than just a product to people, it's almost a way of thinking about being good as a philosophy. And we want to leverage that to build a community of like-minded people who are here not just for the deals, offers and products but also are united by a certain view of life. That’d be one of our focus areas this year. Q. What does your media plan look like now? How has your marketing budget changed this year? As a percentage of revenue, marketing spend varies anywhere between 30% to 45% of the overall revenue. While that percentage stays constant, as we continue to grow and scale the absolute number being spent on marketing is going up. There, we are finding a new mix to deploy the budget. Traditional media will get included now as part of our plan, as early as this quarter or early next quarter. But we continue to be overweighted on digital media because the majority of our sales is still online and a majority of our customers are also online. Also, the measurability of it is very attractive. Therefore, we will continue to focus on digital media first, and then non-traditional media. Slowly, as distribution expands further, we will start looking at more traditional media. Q. You were one of the first platforms to bring veganism to the beauty industry. How important do you think veganism is to consumers of today? The popularity of veganism has picked up in the last decade and a half. To us, veganism is an interesting subset of our overall philosophy. When we go out and ask people, ‘What do you think Plum is about?’ The answer is almost unanimously that it stands for real goodness. And veganism is a subset and I feel people make a lot of hue and cry about it. In my understanding, veganism is a simple philosophy where you can get by without interfering with other living beings. That to me is the most simplistic view of veganism. And when it comes to beauty, for example, what you will realise is that compared to foods where it's more difficult to let go of dairy or eggs or meat, in the case of beauty, it is relatively easy to do so. Therefore, I am not saying being vegan as a skincare brand is a technical challenge. It's more sort of a philosophy, a way of life, that is a subset of our overall message of Be Good as a brand. And along with that, veganism, particularly in beauty is a no-brainer to be following. And because vegan formulations are modern formulations, by default, they end up being clean, which is avoiding some ingredients that are not completely safety clear, or where there are doubts about. So, in effect vegan also becomes a proxy for clean in many ways. Q. Has the trend caught on in Tier II and III markets? It is very popular in Tier II and III. I was surprised at some of the numbers. The top six metros or cities account for less than 30% of our overall sales. I would have expected that number to be closer to 50. The remaining 70% is a very, very long tail of cities and towns. So there is no particular concentration in any of these geographies. If any, the skew is very profoundly towards the smaller cities and towns. Most of the early adopters tend to come from large cities. But I also noticed that even five-six years ago we were getting orders from places where none of the couriers are available. So to service them, we used to speed post it to them. Now, of course, we have courier services to most cities and towns. Q. Are more brands taking the cruelty-free movement seriously? Today, by sheer market pressures that have come on brands, most brands are cruelty-free. Also, from a regulatory perspective, it has become mandatory to be cruelty-free. So by definition, almost everybody in the market uses cruelty-free products. Having said so, vegan is still a subset of the market. I think about less than 10% of the market today talks about being vegan or care about being vegan. But the good news is that the remaining 90% of people who may or may not care about veganism, understand that it is a good thing. So, overall, it's a good place to be. And one can only see the concern for clean beauty or any form of conscious beauty, growing. It is only going up and that is a definite trend that we’ve seen. Q. What kind of changes are you bringing about to make your business more eco-friendly? Sustainability is sort of baked into our core values. So to begin with, 1% of every sale goes towards wildlife protection. As habitat shrinks, and as we continue to develop as a nation somewhere, I think it's important for us to understand that we are also willy-nilly destroying the biodiversity that has naturally existed, which sustains a lot more species than we can imagine. Second is your recycling program. We are, in fact, the first brand in India to have started a online recycling program, wherein we pick up empties for free and for every bottle empty bottle that you send us, we'll give you shopping credits. The program has been quite successful. The third thing is minimizing the use of packaging; where we don't need a mono carton, we don't put them on a carton, where we can do glass we do glass. See, plastic at the end of the day is a useful material, but one has to be careful with its use. One has to make sure that it is as recyclable as possible, enable that recycling and make it as circular an economy as possible. It's not possible to make it entirely so. But as a brand, we are doing everything we can to make it as sustainable as possible. Sustainability is a journey. It's not as if anybody can raise their hands and say I'm totally sustainable. At the end of the day, we all consume resources. It's really about how thoughtfully and how frugally you consume the resource, and how much you put back into what you're consuming. To that, end of this year, we not just want to do things ourselves, but involve our customers in this quest for sustainability. And the packaging task is ongoing. Until and unless you're able to completely get into recycled mode -- for every single piece of plastic that we use, we can't also say that we are being very sustainable. So that's another thing that's going to be done. Lastly, in terms of the shipping of our DTC orders, that consumes quite a lot of paper and a lot of cushioning material. So efforts are being done there so that we are able to reach order safely to people yet minimize the usage of resources. Q. Considering that your online recycling program has done well, do you think a brand's ecological footprint is a big decision-making factor for consumers today? What else are consumers expecting from brands of today? Sustainability in India is not that big on people's minds right now. It is there for a very small subset of people. But it's growing thankfully. Most people today are worried about what ingredients are we using and how proven are those ingredients. Simply saying it is natural is not cutting ice with a lot of people nowadays. So they need proof that it works and is safe. They need somebody trustworthy to come and tell them that this is good on your skin, and it does good things for you. So India is still on this journey toward ‘clean beauty.’ I think sustainability is the next horizon topic. Again, we are a little ahead of our time in talking about sustainability. But believe it or not, it's going to dawn on people sooner than later that it's in our own larger interest that we move towards sustainability. Government regulations, and evolving sort of landscape there is also going to have an impact on how brands and consumers look at sustainability but that to me is some time away. Q. What do your expansion plans look like? Are you planning to go deeper into the country since a majority of your revenue comes from Tier II and III towns? So we are currently in about 250-270 cities which we expanded from around 200 at the beginning of the year, so 50% growth there. Not only are we looking to expand this to 320 to 350 but more importantly, deepen our presence in these cities because in most of the cities, I'll probably have one or two outlets whereas the market can support many more. In terms of the number of outlets, we are present at close to 850 assisted points of sale and close to 10,000 unassisted points of sale, we want that number to increase to about 1200 assisted points of sales and about 15,000-20,000 unassisted points of sale sooner than later this year. EBOs, we have one operational and three under fitout. I think by December, we should be looking at at least 15 to 20 operational EBOs. So, there's a good flow of properties that we see and we're moving fast wherever we find a good fit with the brand or the demographic. Q. What are some of the trends that you're expecting to see in the beauty and skincare industry? Number one, the movement towards cleaner formulations. Number two, I think I'm expecting consolidation to pick up this year. It already started last year, it will pick up this year, where many more smaller brands will become part of larger agglomerations of brands. Also, from a consumer point of view, people will start gravitating towards more established and proven concepts rather than too much experimentation. I think 2020, as well as 2021, led to a lot of experimentation with people. But at least the top layers of the crowd that have been experimenting a lot, I'm expecting them to start a little bit more of consolidating around fewer brands and fewer concepts as opposed to wildly experimenting. And therefore that will further accelerate this process of consolidation. All the categories that we operate in, whether it is skin, makeup, hair, bath, and body, male grooming, all of them are going to see good growth prospects. Q. What is your larger vision for the brand? The larger vision is to be India's most loved, and globally recognized Clean beauty brand.

This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, Plum

<ul><li><keyword id="12042233" type="General" weightage="20" keywordseo="gokwik" source="Orion">GoKwik</keyword> offers tools and solutions to direct-to-consumer (<keyword id="4055555" type="General" weightage="20" keywordseo="D2C" source="Orion">D2C</keyword>) that offer better experience to users.</li><li>Matrix Partners India led the company’s pre-Series A round, with participation from RTP Global.</li><li>In its first year of operations, the company has set plans for international expansion.</li></ul>The Indian <keyword id="436047" type="General" weightage="20" keywordseo="ecommerce" source="Orion">ecommerce</keyword> industry was growing exponentially last year as customers and several brands were embarking on the digital journey amidst the pandemic. But the show was largely run by giants like Amazon and Flipkart. That’s when <keyword id="4075194" type="General" weightage="20" keywordseo="Chirag-Taneja" source="Orion">Chirag Taneja</keyword> came up with the solution to help Indian brands to set up their own identity in the world of digital retail. GoKwik, launched in January 2021, offers tools and solutions to direct-to-consumer (D2C) brands — that sell directly to customers through their own website — to offer better experience to users. “If you look at D2C websites and compare it to the giants, you’ll realise that many things are broken. If e-commerce has to boom then someone will need to fix these experiences. That is what we do as a company,” Chirag Taneja, chief executive (CEO) and co-founder of GoKwik, told Business Insider. Fundraise to international expansion — all planned out GoKwik on Tuesday, September 7, announced a $5.5 million fundraise in order to expand its presence further. The pre-Series A round was led by Matrix Partners India, with participation of global investors like RTP Global. Several marquee angel investors and serial entrepreneurs also participated in the round. This includes Jupiter’s Jitendra Gupta, Uni’s Nitin Gupta, AngelList India’s Utsav Somani, CarDekho’s Umang Kumar, Shaadi.com’s Anupam Mittal, Livspace’s Ramakant Sharma, OfBusiness’ Asish Mohapatra and more. Over 12 angels invested in the pre-Series A round. GoKwik plans to use this funding to double its current workforce of 75 employees by 2022 and expand to other Southeast Asian countries that face the same ecommerce related challenges as India. The company has zeroed down on Indonesia, Vietnam and Malaysia for now. The Gurugram-based company notes that they will have an early mover advantage if they start international expansion now. For its international play, the company will focus on building local and central teams in the specific region and partner with local players. The technology and the product would largely remain the same for these markets, where cash-on-delivery would be a more common mode of payment. The Gurgaon-based startup helps retailers overcome challenges of setting up online stores and provide better experience to their customers. The company claims to have processed over a million transactions since its launch. Helping boAt, MamaEarth, LimeRoad and more The e-commerce enabler has also added 75 customers to its bucket list, ranging from marketplaces to publicly listed companies and renowned D2C brands. This includes boAt, Mamaearth, The Man Company, Heads Up For Tails, LimeRoad, ManMatters, The Whole Truth, The Souled Store, and TCNS Clothing Co, which owns brands like W, Aurelia and Wishful. Taneja noted that there are four legs of e-commerce — discovery, search/selection, conversion, retention. GoKwik is solving all these problems with its solution, as per Taneja. Ecommerce is expanding and one would need to use ecommerce enablers to bring the cost down, he added. The company was founded by Taneja and Vivek Bajpai. Taneja has previously worked as the chief revenue officer of Bombay Shaving Company, assistant vice president at Yes Bank and founded a food tech company Ketchupp in 2015. Bajpai, chief technology officer (CTO) and co-founder of GoKwik, was the head of technology at an adtech company SilverPush. Ankush Talwar, chief data scientist at GoKwik, is also part of the founding team. He previously was associated with Kognoz Research &amp; Consulting, Quantiphi and Publicis. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/logistics-company-delhivery-raises-76-million-ahead-of-its-ipo/articleshow/85997440.cms">Former Tiger Global exec Lee Fixel picks Delhivery as his second bet in India, after Inshorts</a> <a href="https://www.businessinsider.in/tech/news/el-salvador-just-bought-400-bitcoin-and-plans-to-buy-a-lot-more-a-day-before-making-it-an-official-currency/articleshow/85995497.cms">El Salvador just bought 400 bitcoin and plans to buy 'a lot more,' a day before making it an official currency</a> <a href="https://www.businessinsider.in/retail/news/chipotles-digital-sales-hit-a-record-2-billion-so-far-this-year-heres-how-its-loyalty-program-led-the-company-to-success/articleshow/85995495.cms">Chipotle's digital sales hit a record $2 billion so far this year - here's how its loyalty program led the company to success</a>

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Mamaearth onboards Samantha Ruth Prabhu as its new brand ambassador to anchor its presence in the Southern market

BI India Partner

Sara Ali Khan to be the first ambassador for Mamaearth

BI India Partner

Mamaearth brings Sara Ali Khan and Amrita Singh together on-screen for the first time

BI India Partner

Humiliating somebody will not be tolerated in Shark Tank says Shaadi.com founder Anupam Mittal

IANS

This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, Plum

Karuna Sharma

A former Bombay Shaving Company exec is helping brands like boAt, MamaEarth go big on ecommerce ⁠— and he now wants to take it abroad

Kritti Bhalla

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