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<ul><li><keyword id="7413619" type="UNKNOWN" weightage="20" keywordseo="mall91">Mall91</keyword>, Dealshare, CityMall, Bulbul, WMall along with the Facebook-backed <keyword id="3480589" type="PERSON" weightage="20" keywordseo="Meesho">Meesho</keyword>, have raised funds in the past few months. </li><li>Each of these startup is targeting the next 200 million consumers from smaller cities.</li><li>It all started with social media giant <keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword> investing an undisclosed amount in Meesho in June.</li></ul>The Indian <keyword id="623994" type="PERSON" weightage="20" keywordseo="social-commerce">social commerce</keyword> sector seems to be the latest ‘hot sector’ for investors. Many Indian startups – Mall91, Dealshare, CityMall, Bulbul, WMall along with the Facebook-backed Meesho, have raised funds in the last few months. Each of these startup is targeting the next 400 million consumers from smaller cities by leveraging on the expanding reach of social media platforms like Facebook and WhatsApp. With growing data penetration in India, social commerce is only set to grow. "Social commerce is basically a direct correlation to data penetration in the country. Today, everybody in Tier 2 and Tier 3 cities also has an availability of the internet. A long-time back shopping online was restricted to a certain population, today there is an exponential possibility due to the availability of the internet, everybody has access to it from every sector of the society,” said Roma Priya, Founder of Burgeon Law, a boutique law firm. Priya added that given that social commerce has a more one-on-one, viral nature is a great way for a trust deficient demographic to buy again. Funding galore Today, Mall91 has raised $7.5 million through its Series A funding round led by Go-Ventures and participation by Beenext, Kalaari Capital, AngelList India. With the latest funds, Mall91 aims to drive growth and plans to expand to other top 8 local languages of India. The company is also planning to grow its supply chain capabilities domestically and internationally. It all started with social media giant Facebook investing an undisclosed amount in Meesho in June. Meesho is a marketplace for resellers, and connects them with customers via social media channels like WhatsApp and Facebook. “With this investment in Meesho, we want to fuel a business model that can result in rapid job creation and the rise of a female entrepreneurial class in India," Facebook India head Ajit Mohan had then said in an <a href="https://www.livemint.com/companies/start-ups/facebook-invests-in-bengaluru-based-meesho-1560427873327.html">interview.</a> This was followed by Dealshare which raised $11 million from Matrix Partners, Falcon Edge Capital and others. Meanwhile, barely one year old social e-commerce platform CityMall which operates in local languages-- raised an undisclosed amount from Jitendra Gupta of Citrus Pay, Alvin Tse of Xiaomi, Manish Vij and Harish Bahl from Smile Group, Rishab Malik ex-co-founder of Droom, Rajesh Sawhney of GSF and M&amp;S Partners. In May 2019. Bulbul, which is a live social commerce app, raised $5 million in a round that was led by Sequoia. It is also a part of Sequoia’s accelerator programme. See also: <a href="https://www.businessinsider.in/facebook-invests-in-indian-startup-meesho/articleshow/69782285.cms">Facebook invests in Meesho showing that it will enter online e-commerce sooner than later</a>

Social commerce is the latest investor favourite as they target India’s next 400 million users

<ul><li>The top five sectors which are under investors’ radar are <keyword id="6354851" type="UNKNOWN" weightage="20" keywordseo="retail">retail</keyword>, <keyword id="2461546" type="PERSON" weightage="20" keywordseo="FinTech">fintech</keyword>, energy, enterprise applications and auto tech, according to Tracxn. </li><li>In 2019, seven <keyword id="6362513" type="UNKNOWN" weightage="20" keywordseo="startups">startups</keyword> joined the unicorn club taking the number of total <keyword id="2023017" type="ORGANIZATION" weightage="20" keywordseo="unicorns">unicorns</keyword> to over 30. </li><li>As many as 50 startups are lined up as soonicorns or soon-to-be unicorns. </li></ul>Over the decade, Indian startups have grown and how. Not only did they bring in innovative ideas and disrupted many sectors from retail to transport, they also changed the way angel investors and VCs view Indian entrepreneurs. From Paytm to Ola, to Oyo and Zomato, there have been many that also grew beyond the boundaries of India. This year alone, seven startups joined the unicorn club taking the number of total unicorns to over 30. And, 50 more lined up as soonicorns or soon-to-be unicorns. Interestingly, these startups come from various different sectors. The startups that received the most funding in the decade are Paytm, Ola, Oyo, Swiggy, ReNew Power Ventures, Grofers, Byju’s, BigBasket, Udaan and Delhivery. Over the last decade, the top five sectors to receive investor attention are retail, fintech,energy, enterprise applications and auto tech, according to data intelligence platform Tracxn. The retail sector tops the list with 1,856 rounds of funding amassing a total of $19.96 billion. In the previous decade (2000-2009) the sector was still in infancy with just 58 rounds. The growth of Flipkart and similar others fueled the sector’s funding. Fintech comes second with 1,222 rounds of funding in the last ten years. 
 
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 As we step into a new decade, a set of interesting new sectors like social commerce have come into the picture. Riding on the growth of WhatsApp, Facebook, Instagram, India’s social commerce startups like Meesho, Mall91, W Mall are believed to hold the potential to reach out to the next 200 million users. Meanwhile, the Indian internet industry will be worth $160 billion by 2025, according to a Goldman Sachs report, which is three times its current value – bringing in more scope for investments and growth. See Also: <a href="https://www.businessinsider.in/business/news/india-internet-industry-goldman-sachs-investment-ideas-for-future/articleshow/72326122.cms">2020 is the time to bet on India’s internet industry which will be worth $160 billion in 5 years</a> <a href="https://www.businessinsider.in/business/startups/news/top-10-most-funded-indian-startups-of-the-decade/articleshow/72734736.cms">These are the top 10 most-funded Indian startups of the decade</a>

These are the hottest startup sectors of the decade

<ul><li>The Indian internet industry is going to be worth $160 billion by 2025, according to a <keyword id="6361649" type="UNKNOWN" weightage="20" keywordseo="Goldman-Sachs">Goldman Sachs</keyword> report, which is thrice the current value. </li><li>Investors hoping to have a slice of India’s next big businesses, will move around to make <keyword id="6362476" type="UNKNOWN" weightage="20" keywordseo="investments">investments</keyword> in the right sectors in early growth phases.</li><li>A high proportion of the growth in active internet users can be attributed to the first time users in Tier 2+ cities and rural areas, according to a Redseer report. </li></ul>As the decade comes to an end, 2020 sets the ground for the next phase of growth for India’s internet businesses. The Indian internet industry will be worth $160 billion by 2025, according to a Goldman Sachs report, which is three times its current value. 
	
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Source: Goldman Sachs report But to grab the opportunity, internet businesses in India have need to invest right now. And this is going to result in investments pouring in 2020. Investors hoping to have a slice of India’s next big businesses, will move around to make investments in the right sectors in the early growth phases. Companies will also look at mergers and acquisitions to reach out to the next 200 million consumers. A high proportion of the growth in active internet users can be attributed to the first time users in Tier 2+ cities and rural areas, according to a Redseer report. Follow the smart money Indian VC firms are looking at the right investments that will place them in a sweet spot by 2025. According to a <a href="https://www.livemint.com/companies/news/vc-investment-in-india-expected-to-remain-strong-kpmg-11570791312169.html">KPMG report</a>, VC investments in India is set to remain strong through the first quarter of 2020. As businesses are poised for growth, VC firms are keen on early stage <keyword id="6362513" type="UNKNOWN" weightage="20" keywordseo="startups">startups</keyword>.SAIF Partners and Lightspeed Ventures are hoping to catch the trend early by investing in growth stage startups. SoftBank has led an era of growth in India but many other global investment firms too set up shop. Private equity firm Walburg Pincus is <a href="https://www.vccircle.com/warburg-pincus-to-raise-1-5-bn-for-first-india-focused-fund">reportedly</a> raising $1.5 billion India-focussed fund, while the Alibaba-led Ant Financial is <a href="https://www.pymnts.com/news/fintech-investments/2019/ant-financial-ramps-up-sea-capital-with-1b-fund/">gearing </a>up to raise $1 billion for South East Asia which includes India. The moneybags are setting themselves up for fierce competition as India’s startup ecosystem grows rapidly. India is expected to have 10,500 tech startups by 2020, with over 50 potential unicorns, according to a NASSCOM <a href="https://www.livemint.com/Companies/udVsYz94bMT53Pt8B4njsI/Nasscom-India-will-be-home-to-10500-startups-by-2020.html">report</a>. The report adds that India will see 100 unicorns by 2025 and will create over 1.1 million direct jobs. India also has over 335 active incubators and accelerators with a capacity to enable over 5,000 start-ups every year. More than 65% share of incubators and accelerator programmes were added in the last five years, out of which - 57% are active outside Tier 1 cities. The number of hot sectors also increased from the usual –e-commerce, healthtech, fintech, edtech and mobility to add social commerce. 
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Source: Goldman Sachs report Social commerce leverages the use of social media for online retail. Riding on the growth of WhatsApp, Facebook, Instagram, India’s social commerce startups like Meesho, Mall91, W Mall have the potential to reach out to the next 200 million users. See Also: <a href="https://www.businessinsider.in/business/startups/news/saif-partners-investment-thesis-funding-in-unicorn-startups-swiggy-paytm/articleshow/71932586.cms">SAIF Partners invested in Swiggy when they just had a landing page – today they are going after more seed stage startups, here’s why</a> <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-flipkart-site-visits-compared-to-snapdeal-clubfactory-paytm-mall-and-other-peers/articleshow/71689839.cms">Amazon and Flipkart have more than twice the site visits of next 5 other e-commerce companies combined</a>

2020 is the time to bet on India’s internet industry which will be worth $160 billion in 5 years

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Social commerce is the latest investor favourite as they target India’s next 400 million users

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2020 is the time to bet on India’s internet industry which will be worth $160 billion in 5 years

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