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Mumbai, Gearing up for more excitement and thrills, '<keyword id="26022" type="General" weightage="100" keywordseo="bigg-boss" source="Orion">Bigg Boss</keyword> OTT 2' is now introducing a new twist to the show as various social media influencers and personalities are set to join the show on Thursday. Lighting up the show, these celebrities will bring forth their own unique personalities, stories and talents, adding greater thrills to it.The roster of these contestants includes: <keyword id="685647" type="General" weightage="20" keywordseo="RJ-Malishka" source="Orion">RJ Malishka</keyword>: A household name in the world of radio, RJ <keyword id="883102" type="General" weightage="20" keywordseo="malishka" source="Orion">Malishka</keyword> will bring her infectious energy and remarkable storytelling abilities to the 'Bigg Boss OTT' house. <keyword id="320304" type="General" weightage="50" keywordseo="malini-agarwal" source="Orion">Malini Agarwal</keyword>: Popularly known as <keyword id="2064012" type="General" weightage="50" keywordseo="missmalini" source="Orion">MissMalini</keyword>, she will bring a new element of glamour and charm to the house. A prominent social media influencer, Malini is known for her insightful commentary and impeccable fashion sense. <keyword id="13336113" type="General" weightage="50" keywordseo="bc-aunty" source="Orion">BC Aunty</keyword> (<keyword id="13265498" type="General" weightage="50" keywordseo="snehil-mehra" source="Orion">Snehil Mehra</keyword>): A sassy and humorous person, BC Aunty is known for her funny videos, and will leave an indelible mark in this high-octane challenge with her witty comebacks and signature no-nonsense attitude. <keyword id="17992384" type="General" weightage="50" keywordseo="dipraj-jadhav" source="Orion">Dipraj Jadhav</keyword>: A multi-talented entertainer with a charming personality, Dipraj will bring an elegant mix and captivating fusion of comedy and music to the 'Bigg Boss OTT' house. <keyword id="17992385" type="General" weightage="50" keywordseo="danny-pandit" source="Orion">Danny Pandit</keyword>: Danny is known for his charismatic personality and powerful stage presence. He will bring in a strong sense of witty humour with his comic timing and hilarious antics, as he effortlessly engages with the housemates and the viewers alike. The episode of 'Bigg Boss OTT 2' will stream on JioCinema.

RJ Malishka, MissMalini & other influencers set to enter Big Boss house

The <keyword id="12188628" type="General" weightage="20" keywordseo="good-glamm-group" source="Orion">Good Glamm Group</keyword>, a content-to-commerce organisation, on Monday said it has acquired celebrity media and influencer talent management network, <keyword id="2064012" type="General" weightage="20" keywordseo="missmalini" source="Orion">MissMalini</keyword> Entertainment for an undisclosed amount. A first of its kind acquisition of a personality-driven company by a content-to- commerce conglomerate, this strategic move will offer The Good Glamm Group an unprecedented access to a robust network of influencers, celebrities and market know-how strongly enhancing its unique content-to-commerce play in the country, a statement said. Following this acquisition, the Mumbai-based MissMalini Entertainment will continue to function independently while bringing its expertise to The Good Glamm Group, it added. MissMalini founder Malini Agarwal and co-founders Nowshad Rizwanullah (also CEO) and Mike Melli (also CRO) will continue to lead the company, the statement said. They will work closely with The Good Glamm Group founder and CEO, Darpan Sanghvi and co-founders Priyanka Gill and Naiyya Saggi, it added. While the deal size was not disclosed, Sanghvi said transaction is a combination of stock and cash. The Good Glamm Group’s commerce and content stack coupled with MissMalini’s celebrity, influencer and content strengths will further turbocharge the group’s D2C capabilities. With this acquisition, The Good Glamm Group now has a bouquet of India’s largest digital media brands including POPxo, ScoopWhoop, BabyChakra and now MissMalini Entertainment. The Good Glamm Group’s media division now generates over 3.5 billion monthly impressions and has over 150 million unique users placing the Group’s digital reach amongst the largest for any e-commerce or digital media company in India. In October, The Good Glamm Group had announced acquisition of digital media and lifestyle content platform, ScoopWhoop. The Good Glamm Group’s large user base and reach, proven digital and go-to-market omni-channel capabilities, combined with its capacity to derive data-driven customer forward insights, will help all of its group brands to successfully create, launch and market products in the beauty, skincare, personal care, male grooming and parenting categories, the statement said. “We have admired MissMalini over the years. They were the first movers in the Influencer space, are the leading digital voice on Bollywood and the Girl Tribe is turning into a highly engaged and relevant community. We see all these elements and expertise as highly valuable pieces in the ambitious content-to-commerce disruption we are creating in India,” Good Glamm Group Group Founder and CEO Darpan Sanghvi said. Malini Agarwal, founder of MissMalini, said the transaction is an incredibly exciting new chapter for MissMalini Entertainment. “Becoming part of Good Glamm Group will be hugely beneficial for both parties, whether in terms of our massive, combined industry footprint or opening new avenues for growth in this digital first world. Both The Good Glamm Group and MissMalini share strong brand synergies, common values and a joint vision to transform India’s burgeoning social commerce industry, leveraging first mover advantages to create exciting new opportunities across the country’s creator economy,” she added. With this acquisition, The Good Glamm Group welcomes MissMalini’s five business divisions that include MissMalini Media (multi-format original content and marketing), Girl Tribe by MissMalini (women’s community platform), Ignite Edge (celebrity &amp; talent management), Agent M Creative (Creative Agency) and MM Studios (video production house). These digital assets reach over 60 million people a month. Agarwal said Miss Malini Entertainment currently has 75 employees, who will continue to work independently as a part of Miss Malini’s team. “All our employees have been absorbed in the Good Glamm Group. And post this acquisition, we are looking to hire another 25 folks to bolster our operations for scale,” she added. SEE ALSO <a href="https://www.businessinsider.in/stock-market/news/medplus-health-services-is-a-good-play-on-growing-e-commerce-pharmacy-space-say-analysts/articleshow/88265079.cms" data-type="tilCustomLink">MedPlus Health Services is a good play on growing e-commerce pharmacy space, say analysts; GMP at ₹300</a> <a href="https://www.businessinsider.in/stock-market/news/data-patterns-ipo-opens-today-gmp-at-550-check-out-other-important-details/articleshow/88264929.cms" data-type="tilCustomLink">Data Patterns’ IPO opens today; GMP at ₹550 — Check out other important details</a> <a href="https://www.businessinsider.in/stock-market/news/heres-how-you-can-check-rategain-ipo-allotment-status/articleshow/88259778.cms" data-type="tilCustomLink">RateGain’s IPO allotment status would be announced today — GMP at ₹37</a>

After acquiring ScoopWhoop, Good Glamm Group buys MissMalini

<ul><li>After CarryMinati's roast video was removed by Google recently, the audience started calling for a ban on TikTok and questioning <keyword id="2540701" type="PERSON" weightage="20" keywordseo="Influencer-marketing">influencer marketing</keyword>'s authenticity.</li><li>We, therefore, reached out to a few well-known influencers like <keyword id="3288876" type="PERSON" weightage="20" keywordseo="Sejal-Kumar">Sejal Kumar</keyword>, YouTuber, Actor and Singer, Ranveer Allahbadia aka Beer Biceps, YouTuber and Entrepreneur, Ashish Chanchlani, Comedian and YouTuber, Malini Agarwal, aka MissMalini, Digital Influencer and Entrepreneur, Madan Gowri, YouTuber and Nikunj Lotia aka Be YouNick, YouTuber and Influencer to take a peek inside their content strategy. </li><li>They shared some tips on what to keep in mind while creating your content and talking to your audiences.</li></ul>The recent removal of content on social media platforms started a conversation on how misogynistic and homophobic content is still widely shared on various public forums. Very soon, the debate escalated and the audience started questioning influencer marketing’s authenticity and calling for a ban on TikTok. Being a social media influencer has its own benefits and gives them a huge stardom. However, the reality may not be as glamorous as it seems because the road to building a large audience base takes a lot of patience, talent, consistency, and determination. However, even the largest celebrities of our country have seen their entire reputation going down in a day on social media for one single mistake. So, we compiled some best tips on how to talk to your audiences while creating content. We reached out to a few well-known social media influencers of our country like Sejal Kumar, YouTuber, Actor and Singer, Ranveer Allahbadia aka Beer Biceps, YouTuber and Entrepreneur, Ashish Chanchlani, Comedian and YouTuber, Malini Agarwal, aka MissMalini, Digital Influencer and Entrepreneur, Madan Gowri, YouTuber and Nikunj Lotia aka Be YouNick, YouTuber and Influencer. They highlighted the importance of being your own critic, using your influence for the right reasons because it does have a ripple effect, spreading positivity in the times of a crisis, why you should never stop making content, and a lot more. Here is what they had to say: <div type="Video" msid="76379517" hostid="261" title="Six well-known social media influencers share tips on content creation" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=76379517"></div>

Six well-known social media influencers share tips on content creation

<ul><li>The biggest task for today's marketers is to abolish gender roles and work on an honest <keyword id="1616270" type="PERSON" weightage="20" keywordseo="portrayal-of-women">portrayal of women</keyword>.</li><li>We reached out to a few leading women from the advertising, marketing and media industry to discuss a few stereotypes they are tired of seeing, how we can change the portrayal of women and making the industries more inclusive.</li></ul>The advertising industry was infamous for perpetuating gender stereotypes -- from a sacrificing mother to a man being the bread-earner, the portrayal of women has remained very shallow for years. How brands depict women and their role in society has evolved today, she is independent, she has a voice and is slowly learning to care less about society’s judgement, but we haven’t taken a big leap yet. She is still a woman who is ‘aesthetically pleasing,’ fair-skinned, doesn’t come from a minority community and is a little far from real. We are limping towards <keyword id="2414535" type="PERSON" weightage="20" keywordseo="INCLUSIVITY">inclusivity</keyword>. It is only when there’s an equal representation inside Indian advertising agencies and media organisations that we will have diverse voices in a brainstorming session, which ultimately gets reflected in a brand’s communication. Recently, women have faced greater economic hardship through the Covid-19 pandemic, disproportionately losing jobs and income. LinkedIn’s report shows how Covid-19 has disproportionately impacted women’s careers. Our latest Opportunity Index findings show that 85% of women in India have missed out on a raise, promotion because of their gender. Women’s careers are observed to have been more adversely affected despite increasing flexibility at work, as 68% of women and 74% of working mothers in India say it is difficult to balance career and familial responsibilities today. More than 7 in 10 women and working mothers in India also say that household responsibilities often come in their way of career progress. So, it is safe to say that we are far away from building an inclusive environment for employees of all gender spectrum. We reached out to women in leadership across media, brand and advertising industry to understand how we can bridge the gender gap and improve <keyword id="10891888" type="UNKNOWN" weightage="20" keywordseo="portrayal-of-women-in-advertising">portrayal of women in advertising</keyword>. Here is what they had to say: Pooja Jauhari, CEO, The Glitch: <div type="twitter" handle="admediainsider" handlename="Advertising and Media Insider India" image="http://pbs.twimg.com/profile_images/1281482517443305472/8RPcjmow_normal.jpg" favoritecount="3" retweetcount="1" status="#iwd2021: @followtheglitch's CEO, @PoojaJauhari talks to us about nurturing an inclusive environment at work and sh… https://t.co/JVNVXS4kO2" createdat="1615008600000" id="1368071342319235075"></div> Malini Agarwal, Founder of MissMalini and Creative Director at Malini's Girl Tribe <div type="twitter" handle="admediainsider" handlename="Advertising and Media Insider India" image="http://pbs.twimg.com/profile_images/1281482517443305472/8RPcjmow_normal.jpg" favoritecount="2" retweetcount="0" status="#IWD2021: @MissMalini's Founder @MaliniAgarwal on how the messaging of beauty ads can damage young girls by forcing… https://t.co/o3o34sMRxV" createdat="1615209968000" id="1368915943628316673"></div> Divya Dixit, SVP, Marketing, Direct Revenue &amp; Analytics: <div type="twitter" handle="admediainsider" handlename="Advertising and Media Insider India" image="http://pbs.twimg.com/profile_images/1281482517443305472/8RPcjmow_normal.jpg" favoritecount="11" retweetcount="3" status="#InternationalWomensDay: @ALTBalaji's @dxtdvy's team is made up of 90% women. She shares a few skillsets that women… https://t.co/c2n5SGOZAM" createdat="1615197601000" id="1368864070548520962"></div> Juhi Bhatnagar, Strategy &amp; BD, India, Snap Inc: <div type="twitter" handle="admediainsider" handlename="Advertising and Media Insider India" image="http://pbs.twimg.com/profile_images/1281482517443305472/8RPcjmow_normal.jpg" favoritecount="5" retweetcount="0" status="#InternationalWomensDay: @juhibhatnagarr, Strategy &amp; BD, India, @Snap Inc shares how we can make the AdTech industr… https://t.co/JlpD7yIzuE" createdat="1615188600000" id="1368826317010055168"></div> Shradha Agarwal, Co-founder and COO, Grapes Digital: <div type="twitter" handle="admediainsider" handlename="Advertising and Media Insider India" image="http://pbs.twimg.com/profile_images/1281482517443305472/8RPcjmow_normal.jpg" favoritecount="1" retweetcount="0" status="#iwd2021: @GrapesDigital's @shrads_agarwal tells us why it is important to have more women in leadership positions.… https://t.co/4HvUb3vL5m" createdat="1614941492000" id="1367789870916063237"></div> Unmisha Bhatt, Chief Strategy Officer &amp; Director - India &amp; MENA region, Tonic Worldwide: <div type="twitter" handle="admediainsider" handlename="Advertising and Media Insider India" image="http://pbs.twimg.com/profile_images/1281482517443305472/8RPcjmow_normal.jpg" favoritecount="4" retweetcount="0" status="#InternationalWomensDay: @TonicWorldwide is run by 60% women. Tonic's Chief Strategy Officer &amp; Director - India &amp; M… https://t.co/GJBePGhc5Y" createdat="1615186801000" id="1368818774376247297"></div> Rajni Daswani, Director, SoCheers: <div type="twitter" handle="admediainsider" handlename="Advertising and Media Insider India" image="http://pbs.twimg.com/profile_images/1281482517443305472/8RPcjmow_normal.jpg" favoritecount="4" retweetcount="0" status="#InternationalWomensDay: @TheSoCheers' Director, Rajni Daswani on how portrayal of women needs to change in adverti… https://t.co/PIXba4KRaR" createdat="1615184655000" id="1368809772527480833"></div>

Leading women from the advertising, marketing and media world on making the industry more inclusive

<ul><li>It has been more than a year since we have been stuck inside our homes, which has been a mix of boon for a few and curse for many.</li><li>So for our sixth episode of Influencer Adda, we decided to get someone to inspire us.</li><li>In today’s episode, we will be talking to <keyword id="4077853" type="COMPANY" weightage="20" keywordseo="Ranveer-Allahbadia">Ranveer Allahbadia</keyword>, aka BeerBiceps about his content creation journey so far, the future of social media and his goals ahead.</li><li>Ranveer recently became the first independent creator from India to be associated with Spotify through its Exclusive podcasts.</li></ul>Content Creator, podcaster, investor and Co-founder of <keyword id="9491005" type="COMPANY" weightage="20" keywordseo="monk-entertainment">Monk Entertainment</keyword>, Ranveer Allahbadia has more than six million YouTube subscribers across three channels and over 1.4 million Instagram followers. He started creating content back in 2015, when becoming a YouTuber wasn’t recognised as a serious ‘career option.’ Popularly known as ‘BeerBiceps,’ he was fresh out of engineering college when he thought of inspiring others with his fitness journey through YouTube. Interestingly, he is the third engineer we have spoken to, who has quit the field to pursue a career in entertainment and content creation. “I think engineering teaches you how to learn anything because we don’t understand any of our subjects. We go in with zero knowledge and you figure things out yourself. Then you can apply it to the media world or to content creation and do an alright job,” says Ranveer, chuckling. <div type="Video" msid="83405511" hostid="261" title="Ranveer Allahbadia on finding his true calling, journey so far and goal to collaborate with Virat Kohli" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=83405511"></div> To evolve with changing times, stay relevant and connect with his fans, Ranveer gradually diversified his content from fitness to career guidance, mental health, lifestyle choices and mystery around parallel universes. According to him, “Versatility is a weapon in the world of content creation.” Sharing with us a little piece of advice he received before starting out, which shaped his career to a great extent, he elaborates, “Indians like masala. That’s why Om Shanti Om would do better than Guzarish because the latter is niche and the former has everything. Indians inherently love masala. And that’s all that I have been playing towards. People tend to get bored with one kind of content piece. So, we do horror, poetry, romance, fitness, fashion, etc. You also have to tweak it for different mediums, keeping in mind that you can’t fake it. Social media is a very intelligent collection of people and they spot out bullsh*t. So, you can’t fake it (versatility).” In 2019, India had over 1,200 channels with one million <a href="https://economictimes.indiatimes.com/industry/media/entertainment/youtube-in-india-has-over-265-mn-monthly-active-users-1200-channels-with-1-mn-subs/articleshow/72456212.cms?from=mdr">YouTube </a>subscribers. At that time, two creators on an average were crossing one-million subscribers and 2,500 creators were touching their first 1,000 subscriber milestone every day. Due to the lockdown, many Indians have turned to content for entertainment, which has led to exponential growth of content creators as well. And this number is only going up by 2025 as the number of internet users is expected to grow to more than 974 million, says data platform Statista. So, to stand out in this highly cluttered, ever-growing market of content creation, Ranveer suggests, “Offer very fast-paced content which is original, created with consistency and is ideally a value-add to a user's life. Value-add can be humour as well but it has to be fresh and new -- something that hasn’t been done before. And it is not that difficult when you religiously get down to it because every human being has a different personality and an inherent sense of humour. So, it is just about putting your most raw-self out there with consistency at a fast pace. People are using TikTok and Reels and that’s why their attention span is reducing. So, you need to play according to what the demand is right now.” Ranveer’s social media handle, BeerBiceps, is quite creative and ironic at the same time for a fitness channel, which is why it stays with you. He has been using this name even when investing in other businesses because it has become a brand name now, that precedes him. For example, he invested in an LA beauty brand Ready Set Jet under the alias BeerBiceps. “If you want to grow in any business, you have to run in the opposite direction. Fitness channels back in the day were only about hardcore discipline and fitness and I wanted this element of taking it a little easy: you can party and stay fit. So, BeerBiceps worked for me and it stuck around.” Today, many creators have simply used their real name on social media channels to avoid any confusion. However, Ranveer suggests it is important to come up with a creative handle to clearly establish your content offering for your audience. “It is important now to stand out with your name than it was earlier and I am glad I took that decision in 2015. There are so many people who are going by their names that it becomes difficult to remember them. If you go by a gimmick or a brand name, it does better. For example, you remember MissMalini rather than Malini Agarwal or The Rock more than you remember Dwayne Johnson. So in today’s modern world, having a gimmick is great because it stays in people’s heads,” adds Ranveer. Ranveer recently became the first independent creator from India to be associated with Spotify through its exclusive podcasts, which is a stepping stone for thousands of budding podcasters in the country too. Taking us to the very beginning of it all, Ranveer shares, “Content creation for me was just an aggressive learning process. I wanted to learn how to use a camera, put a video on YouTube and build brands -- in this process of self study, my learning capability increased and I kept applying it to my career. Today, we talk about modern skills like coding and communication, etc., -- videography is another important modern skill today, which is the key in my overall arsenal and probably more important than my entrepreneurship.” Ranveer’s first brand deal was with an energy drink for Rs 7000 and he shared a small part of his first income with Monk-E’s Co-founder and his manager Viraj Sheth. “Viraj earned Rs 1,400 from it and I earned about Rs 5,600 and it was a huge deal for us back then. We were getting around 500-1000 likes on Instagram and we were monetising those likes,” he recalls. Until 2-3 years ago, Ranveer was still getting pressured into changing his career by people around him. While he said that it is important to ignore those who pull you down, you should heed to constructive criticism to grow. “In your first three years, you have to listen to what the society is saying because criticism can hold lessons. I started out by doing motivational content and people said, “What else do you have to offer?” That gave me the motivation to start my own business. When we started Monk-E, they said media business is easy to run but can you do a ‘real-world thing?’ That’s my next motivation now -- that I am creating consumer-first products and selling directly to the audiences. So, you need to hear the criticism because it can often help shape your content. This is also what goes with a lot of content creators. They switch off to criticism therefore, switching off their own growth. Go through the things you do wrong, you experiment -- that’s when you grow,” says he. If he gets a chance to start all over again, Ranveer says (with a small twinkle in his eyes), “I would shave my eyebrows, my head and become a monk. I would go to the mountains and I wouldn’t do this (content creation). I am doing it now because there’s momentum with it and in this journey, I have discovered Yoga, meditation.” “And from a content perspective, I would go really strong with my Instagram Reels strategy. That’s the key to growth. We are seeing it with one of our Monk-E talents Niharika NM, who started 5 years ago but has popped as a talent now. We always knew she would have this explosion but we didn’t expect this magnitude of the explosion and that’s only due to Instagram Reels,” adds he. With vaccination drive in full swing, Ranveer is now hoping that the country would slowly get back to normal and he would get to meet a few of his dream podcast guests in person, including Virat Kohli.

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RJ Malishka, MissMalini & other influencers set to enter Big Boss house

IANS

After acquiring ScoopWhoop, Good Glamm Group buys MissMalini

PTI

Six well-known social media influencers share tips on content creation

Karuna Sharma

Leading women from the advertising, marketing and media world on making the industry more inclusive

Karuna Sharma

Ranveer Allahbadia on finding his true calling, learning from his mistakes and goal to collaborate with Virat Kohli

Karuna Sharma

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