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6 mins read
Interview: Malaika Arora on her recent brand associations and thought process behind brand collaborations
Malaika Arora talks about her recent association with Kapiva, screening process for selecting brand…
Malaika Arora on choosing brands to endorse and invest in
In an exclusive chat with Advertising and Media Insider, Malaika Arora talks about her recent assoc…
3 mins read
Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022
Cashify is working on increasing brand awareness across the country and simplifying consumer experi…
4 mins read
Disney+ Hotstar to now offer fitness training content as it enters into a partnership with Brilliant Wellness, Cult.Fit and Sarva
Disney+ Hotstar will bring 3,000 pieces of content in English, Hindi and Telugu on the platform
3 mins read
Here’s how BFSI brands are getting creative on TikTok and reaping results
The aim of utilizing a platform like TikTok for such brands is to reach out to and engage with a re…
3 mins read
Early summer brings cheer for ice cream brands in India
As consumers look for some relief from the heat, ice cream sales are finally reviving after two yea…
2 mins read
From Jennifer Lopez to Shahid Kapoor to now, Aishwaryaa Dhanush – this Chennai Yoga startup has a long list of celebrities from both Bollywood and Hollywood backing it
With this, Aishwaryaa joins Malaika Arora, Jennifer Lopez, Alex Rodriguez, Shahid and Mira Kapoo…
3 mins read
INTERVIEW: Why Bollywood celeb Malaika Arora doesn’t want to be just a ‘face’ for her startup investments
Indian startups always had glitz, but now they have glamour too. Bollywood celebrities are lining u…
2 mins read
Jennifer Lopez and fiance Alex Rodriguez join Malaika Arora to invest in Indian startup Sarva
Founded by the 27-year-old entrepreneur Sarvesh Shashi, Sarva is a chain of yoga and fitness s…
4 mins read
How Cashify will focus on its marketing and offline stores to ring in its next phase of growth
Cashify plans to increase its offline presence by adding 100 stores within the next 12 months
12 mins read
Affirmative storytelling is at heart of the new reset: Sapna Arora of OLX
Arora share with us how the second wave has changed OLX’s priorities
3 mins read
Meet these 10 Bollywood celebrities who are also kickass entrepreneurs
These celebrities sure know how to do business
4 mins read
Digitization: Key to transforming your business in today’s time
As a business owner in a digital era, you need to focus on your business’s digital operations and d…
2 mins read
10 Bollywood Stars Who Own Their Own Fashion Line
Besides being the face of Wrangler, the recently married star also has a clothesline named after hi…
1 min read
Virat Kohli bags another endorsement deal from Chinese smartphone company iQOO
Premium Chinese handset maker iQOO, which recently announced its entry into India, on Wednesday rop…
4 mins read
82.5 Communications pivots from its open-source model, restricts itself to WPP partners only
In its one year of existence, 82.5 Communications has pitched to 11 clients and bagged nine in its …
2 mins read
Super Luxury brand Maybach is back in India after 5 years
The company rolled out two variants, the Maybach S500 and S600. The S500, priced at Rs 1.67 crore…
2 mins read
How eCommerce will retain the talent it is importing from Silicon Valley?
In a similar episode, Zomato’s Durga Raghunath too left the firm as senior vice-president after aft…
3 mins read
Blue Jet Healthcare’s initial public offer subscribed 7.9x
The initial public offer (IPO) of pharma intermediates manufacturer Blue Jet Healthcare was subscri…
3 mins read
Blue Jet Healthcare closes debut session with 14.4% listing gains
The stock of pharma intermediates manufacturer Blue Jet Healthcare debuted at 4% premium on the bou…