<ul><li>After taking a dig at CRED, magicpin is back with another spoof. </li><li>This time, it seems to be targetting Flipkart. </li></ul>magicpin, an affiliate marketing platform, went viral earlier this year for <a href="https://www.businessinsider.in/advertising/brands/news/when-magicpin-got-vijay-raaz-to-troll-cred/articleshow/82099325.cms" data-type="tilCustomLink">spoofing CRED's popular advertisement</a> with Jim Sarbh. Now, to communicate the benefits of shopping locally, it has launched another hilarious ad. This time, it seems to be targetting Flipkart and its 'kidults.' Taking a dig at Flipkart and online shopping platforms, magicpin's ad says that savings is 'no child's play' and highlights the merits of choosing your neighbourhood retail store over online channels for a better shopping experience and better savings. <div type="Youtube" id="vIf0WBGkWF4" title="Savings Bacchon Ka Khel Nahi | Shopping = magicpin | Step Out! | Asli Savings" thumbUrl="https://i.ytimg.com/vi/vIf0WBGkWF4/mqdefault.jpg"></div> The TVC features the inimitable <keyword id="31515" type="General" weightage="20" keywordseo="vijay-raaz" source="Orion">Vijay Raaz</keyword> as the common man who talks straight. He brings to life the smart Indian who is sick of empty promises, tall claims, millions of paper points and online deliveries that don’t fit. He wonders about the need to go through this drama when a quick walk to the nearest shop will solve this dilemma in a jiffy. It also promotes how magicpin offers the best saving deals across spend categories at offline stores in your proximity. So, you do not lose out on savings even when you shop offline. As <keyword id="5477309" type="General" weightage="20" keywordseo="karanjeet-kaur" source="Orion">Karanjeet Kaur</keyword>, Head of Content at magicpin puts it, “How many times can you poke a finger in the eye of giants and get away with it? That’s the question we set out to answer with our latest TVC-led campaign. After the viral success of our ‘The Bread ad’, (which, frankly, took us by surprise), we knew we had to level up. So we adopted the route of provocation once again, but focused squarely on the joy of stepping out and shopping at local brand stores. And Vijay Raaz - with his image as an everyman with a bullshit-free approach to life - was the perfect choice to deliver the message… again.” The TV campaign has already registered a humongous response with a total of over 54,85,459 views spread across YouTube, Twitter,Instagram Post, LinkedIn and Instagram Reel and is expected to cross 6 billion views soon.

After CRED, magicpin and Vijay Raaz troll Flipkart's 'kidults'

<ul><li>People are using <keyword id="5862596" type="General" weightage="20" keywordseo="ondc" source="Orion">ONDC</keyword> to order food at affordable rates.</li><li>ONDC is an open-source network that the government of India backs.</li><li>ONDC was first made available in Bengaluru.</li></ul>Zomato and Swiggy transformed the food delivery industry, enabling customers to satisfy their cravings with just a click. These two enterprises have been closely competing, frequently providing offers and discounts to their clients. Nonetheless, a fresh contender is gradually emerging in the food ordering arena, threatening the dominance of Zomato and Swiggy. The newcomer is the ONDC (Open Network for Digital Commerce), which is a government-supported platform. Currently, the ONDC service is only available in certain areas, including Bengaluru. The ONDC was launched in its beta format in September last year. Recently, the ONDC gained the attention of netizens when it was noticed that the platform offered grocery and food delivery services. <cmsannotation type="cmsannotation" annotationid="ONDC - Open Network for Digital Commerce" comment="subhead" text="ONDC - Open Network for Digital Commerce">ONDC - Open Network for Digital Commerce</cmsannotation> The Open Network for Digital Commerce is a private, non-profit organization created by the Government of India's Department for Promotion of Industry and Internal Trade. Its main objective is to develop open networks for e-commerce, which was established in April 2022. The network includes various small and large-scale e-commerce players and is designed to challenge the market dominance of large players in the market like Amazon and Flipkart in India. <cmsannotation type="cmsannotation" annotationid="How to order food on ONDC?" comment="subhead" text="How to order food on ONDC?">How to <keyword id="17366750" type="General" weightage="100" keywordseo="order-food-on-ondc" source="Orion">order food on ONDC</keyword>?</cmsannotation> ONDC does not offer its own app for food ordering. At present, customers can order food through the partner apps - Paytm and Magicpin. How to order food via Paytm? <ol><li>Open the Paytm app and click on the ‘search’ option.</li><li>Search for ONDC using the search option, and you will find an ONDC Store.</li><li>In the store, you will see a list of available dishes and restaurants.</li><li>Select the food item that you wish to order.</li><li>Add the address and make the payment.</li></ol>How to order food on Magicpin? <ol><li>Download and open the Magicpin app and select the food option.</li><li>Select the food that you wish to order.</li><li>Add the address and make the payment to confirm your order.</li></ol>SEE ALSO: <a href="https://www.businessinsider.in/tech/news/google-launches-passkeys-for-hassle-free-login-to-gmail-and-youtube-without-a-password-heres-how-to-set-them-up/articleshow/99977103.cms">Google launches Passkeys for hassle-free login to Gmail and YouTube without a password - here's how to set them up</a> <a href="https://www.businessinsider.in/tech/news/apples-safari-is-the-worlds-second-most-used-and-least-vulnerable-desktop-web-browser/articleshow/99926825.cms">Apple’s Safari is the world’s second-most-used and least vulnerable desktop web browser, yet only 1% of Indians use it</a>

How to order food on ONDC: A step-by-step guide

<img class="gwt-Image" src="/photo/55683030.cms" style="width: 800px; height: 600px;" />Seven <keyword id="982553" type="UNKNOWN" weightage="20" keywordseo="Indian-startups">Indian startups</keyword> recently became a part of the third edition of <a href="http://www.businessinsider.in/Google-Brings-Its-Startup-Mentorship-Programme-Google-Launchpad-To-India/articleshow/40474207.cms">Google Launchpad Accelerator</a>, a six-month long intensive mentoring program by the search giant that is meant for mid to late stage startups. 
 
The list includes furniture rental startup RentoMojo, online learning HashLearn, wardrobe rentals service Flyrobe, the Kapture Mobile CRM app that helps businesses to do better lead management, a platform for doctors to discuss medical cases called Curofy, a desi word game Jalebi and Playment that lets you earn money for playing games. 
 
<a href="http://www.businessinsider.in/Here-are-the-12-exciting-Indian-startups-that-applied-to-Microsofts-Accelerator-Demo-in-Bangalore/articleshow/52900619.cms">ALSO READ: Here are the 12 exciting Indian startups that graduated from Microsoft’s Accelerator program</a> 
 
The program will kick-off with a two-week all-expenses paid boot camp starting 30 January 2017 onwards at Launchpad Space in San Francisco, where these firms will join those from Brazil, Indonesia, Mexico, Argentina, Colombia, Philippines, Thailand and Vietnam. 
 Each startup will get $50,000 in equity-free funding. The seven start-ups from India will also receive expert guidance from <keyword id="6355629" type="CITY" weightage="100" keywordseo="Google">Google</keyword> engineers, product managers and other mentors from top technology companies and VCs in <keyword id="6357722" type="COMPANY" weightage="20" keywordseo="silicon-valley">Silicon Valley</keyword>. They will also receive equity-free support credits for <a href="http://www.businessinsider.in/Heres-where-Googles-first-21-employees-are-now/articleshow/55552145.cms">Google </a>products and work closely with Google for six months in their home countries. 
 
Google's accelerator program has proved extremely beneficial for startups in the past. Over the last one year, the thirteen Indian startups which were a part of the program have successfully raised funding. 
 <keyword id="2766908" type="UNKNOWN" weightage="20" keywordseo="Nestaway">Nestaway</keyword> was part of Google's first batch from India and it closed a $30 million Series C investment. MagicPin that offers deals and discounts on Restaurants, Spas, Salons implemented a progressive web app that helped them to drive over 10% of their total daily transactions. 
 
"We are hoping the next batch will continue to find value in the programme and help them to succeed,” Paul Ravindranath G, programme manager of the Launchpad Accelerator, said.

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After CRED, magicpin and Vijay Raaz troll Flipkart's 'kidults'

BI India Partner

How to order food on ONDC: A step-by-step guide

Rahul Verma

Here's what's in store for these 7 Indian Startups selected for Google's Launchpad Accelerator Program

Anushree Singh