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<ul><li>Advertising and Media Insider introduces you to its latest property, The Influencer Adda, where we speak to social media stars who have made it big -- about their journey.</li><li>Today, we speak to <keyword id="7539381" type="UNKNOWN" weightage="20" keywordseo="Niharika-NM">Niharika NM</keyword>, a <keyword id="3507594" type="PERSON" weightage="20" keywordseo="social-media-star">social media star</keyword> who has been winning hearts on the internet with her honest <keyword id="8322765" type="UNKNOWN" weightage="20" keywordseo="instagram-reels">Instagram Reels</keyword>.</li><li>She also completed an amazing feat of touching one million followers in just two months. </li><li>We spoke to us about the inspiration behind becoming a content creator, her real-life parents, sense of responsibility that comes with one million followers, sang her favourite Indian jingle and a lot more. </li></ul>Niharika NM made surviving 2020 a little bit easier for us with her sass, humor and rant. She recently became the fastest-growing content creators on Instagram by touching 1 million followers in just two months. The fact that Niharika went from 100k to 1 million in just two months testifies how much the internet is obsessed with her. So, for our second episode, we did not need to look any further; Niharika was an obvious choice. We reached out to Niharika to get her to spill the tea behind her amazing feat of crossing one million, get a peek into her real life and ‘Reel’ life, and we got her to sing her favourite Indian jingle. <div type="Video" msid="80156204" hostid="261" title="Niharika NM talks about her journey to becoming a social media star" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=80156204"></div> “Honestly, I have no idea. I genuinely do not know how whatever happened, happened. Whenever someone calls me an influencer, I ask, ‘Who me?’” says Niharika on crossing one million and becoming an influencer. She is quite content with her growth trajectory and aims to just make her audience smile a little, one video at a time. “I just bring whatever I do offline, online -- be it my energy, personality or the type of jokes I crack. Whatever I say to my friends I just bring that online and I am just glad that people can resonate with it to a point that we were able to get to one million in two months. I still can’t believe it. We just did that, oh my god,” adds Niharika as she looks at her phone in awe and surprise. However, having an influence on one million people also comes with its own challenges. On whether she feels a sense of responsibility towards her fans, she nods. “I do. In terms of content, I want to be able to give the best I can to them. They give so much love and support and I feel I don’t want to disappoint them even with one video. So I put a lot of pressure on myself that this video needs to be perfect. I need to edit out this one second or it might be too long. I am very particular about those little things. I just hope I don’t disappoint them because I am scared of disappointing them. But I am also aware that I can’t impress them with all of my videos. So, I make sure that I remind myself that I need to create content that I am proud of and hope that people will like that.” As a social media star, you constantly weigh your progress with the kind of numbers you achieve: you keep a tab on views and shares on each video. On top of that, comedy is also very subjective and we Indians love trolling from the comfort of our homes -- sitting cooped up inside our blankets and behind our screens. Niharika has already learnt how to not get lost in the number game. “I didn’t even expect a quarter of the numbers we are getting today. So I am very grateful for everything that’s happening. I am not greedier. For now, I just focus on my content and don’t check the number of likes and views too much because I know it can get a little overwhelming to keep. So, once I upload a video, I just ignore it. I don’t check how many views it got, nothing. I upload and I am like ok, onto the next one now.” Between studying in the US for MBA and creating content regularly, Niharika only gets 4 hours of sleep everyday. Luckily, we caught her on the day when she had slept soundly for 8 hours, which Niharika says is quite rare. (Maybe we are her luck charm). “Honestly, I want to say I do sleep because my mom is gonna be watching/reading this and she’s gonna be worried, but I don’t have the best sleeping schedule. I am really not proud of it. Functioning between two time zones, it gets a little difficult but I get at least four hours of sleep a day,” shares Niharika. She started her brand journey with Daniel Wellington when she only had 5,000 followers. That was the first time she felt, “Wooh, I am an influencer.” Now, she is hoping to get a brand deal with Nike or Adidas: two brands that have always been on her vision board. From joking with friends to joking in front of one million virtual people Niharika found her inspiration in people around her. Her friends and family are her biggest cheerleaders. (Where can we buy such friends, da?) She takes a real-life inspiration and turns that into a video. It is because of this relatable content that Niharika tasted the sweet fruit of success much quicker than a lot of other influencers. She is honest and rants about little hurdles in our life. On finding the route to content creation, Niharika says, “It was never a plan per se. When I was in engineering in second year, I used to crack all these dumb one-liner jokes to my friends and at that time, they told me that if I could make money out of this, I would be super rich. I’d wonder who would employ me for this. That’s when YouTube was becoming a thing and I jumped on that bandwagon. It got difficult to juggle between academics and YouTube, so content fell off my radar. I realised that I can make short-format videos, I tried my hand at it. YouTube was my creative outlet and it got big all of a sudden.” Turning everyday life stories into Reels and her beloved-character Mom “I don’t have a process. I just talk to my friends and family for inspiration and they are all so animated, over-the-top. They are such clowns that I tend to find content when I interact with them. I just call them and ask them about their day, they’d complain about something and I make that into a video. I just make a list of ideas on my Notes App whenever I talk to them,” says Niharika. Her recent video about random uncles gargling and making weird sounds was inspired by her father’s friend. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Her most loved character, her reel-life mother, which was also the first character she wrote, is a little exaggerated. She says that the audience enjoys her mother character more than ‘her as a person.’ “They say, can you do that again? We like the mom better,” chuckles Niharika. Telling us more about her real-life parents, Niharika shares, “My characters are a little bit like my characters. They are exaggerated for comic-timing and to make it funnier. Most of the dialogues are what my parents have said to me before -- just my expressions are exaggerated. At the same time, they are quite chill but they are savage. Niharika is fondly called ‘Honey’ at home and growing up, when Idea dropped its most-love jingle, ‘Hunny Bunny,’ her parents and relatives found the perfect pop-culture reference to annoy her. Revisiting her childhood days, she sang her favourite jingle for us. “You are my pumpkin-pumpkin, hello hunny bunny. Honey was my nickname at home and it became easier for my family to sing that jingle to get my attention. I used to hate. They would be like, ‘Hello Pumpkin, Pumpkin.’ So, I love that jingle,” recalls Niharika. Vision for brand Niharika and tips for budding creators Her focus in 2021 is to focus more on long-form content. Sharing her vision, Niharika says, “I wanna get back on my YouTube game and try my hand at long-form content. I also want to be able to start a content-series on Instagram that very ‘me’ and not just Reels. Hopefully, also be able to experiment with blog-style content. That’s as far as my brain has thought for myself for this year. Hopefully, something cooler will come across.” About personal growth, she wants to focus on becoming a little less co-dependent. After the pandemic and moving to LA away from her parents, she realised that she is a very people-person. “I am very co-dependent on my family and friends. I hate being by myself and love being around people. After the pandemic, I realised that I can be by myself and it isn’t as bad as I made it seem. Having said that, I’d like to be around people.” Switching to her South Indian, she added, “You know those kind of people who go to watch a movie alone or go out for a meal, I don’t get how they do it? I would be awkward by myself. So, my 2021 resolution is to be a little more independent.” Her advice to budding content creators is a simple mantra she follows. “Be yourself and make content that you are proud of. Do what makes you happy. You will find people who appreciate you, for you. Don’t stress. There’s enough space for everyone on social media. Follow your own path and do not care about people’s opinions -- opinions are not facts. Do your thing,” she concludes. (And that, dear reader, is our 2021 resolution too)

I still can’t believe I am an influencer, machan: Niharika NM on crossing one million followers

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Aurangabad, May 5 () The annual wildlife Censusconducted on Buddha Purnima or the brightest moon night willnot take place this year amidst the concern over socialdistancing in view of the coronavirus pandemic, a seniorMaharashtra Forest department official said on Tuesday.Though there are fresh guidelines issued for differentforest zones by the government, the department has decidedagainst conducting the animal enumeration exercise, he said.The exercise is carried on Buddha Purnima night, whichfalls on May 7 this year, when it is easier to spot animals."The enumeration happens in Gautala Autramghatwildlife sanctuary spread across Aurangabad and Jalgaondistricts, and in Yedsi and Ramling wildlife sanctury inOsmanabad in Marathwada region besides in other forest areasof the state," said Deputy Conservator of Forest, Aurangabad,Raosaheb Kale.He said social distancing was the main concern againstconducting the Census this year."We have 'machans' or makeshift shelters perched nearevery water body in forests. Two to three people sit atopmachans for a period of 24 hours and record theirobservations. There is a chance of (coronavirus) transmissionamong them. It may also prove dangerous for animals. This timethis census is cancelled due to the Covid 19 pandemic," hesaid.Kale said that counting of animals is usually on roundthe year through trap cameras placed inside forests.Environmental expert Kishor Pathak said that forestdepartment generally involves volunteers in animal Censuswhich can result into crowding."Forest officials can make observations by themselvesby sitting atop machans and through trap cameras," he said.However, an activist from Amravati said that the movewas wrong. AWNSK NSK

Maha: Animal census on Buddha Purnima hits COVID hurdle

<ul><li>The <keyword id="6355588" type="LOCATION" weightage="20" keywordseo="rajasthan">Rajasthan</keyword> government plans to convert the state-run <keyword id="3550045" type="PERSON" weightage="20" keywordseo="Hingonia-Gaushala">Hingonia Gaushala</keyword> close to <keyword id="6354779" type="LOCATION" weightage="20" keywordseo="Jaipur">Jaipur</keyword> to a one-of-a-kind tourism hotspot.</li><li>Ironically, this is the same gaushala (shelter for cows) where 8,122 cows died due to ‘ill-health and accidental injuries’ in 2016.</li><li>The ‘safari’ is slated to begin sometime around Janmashtami (September 2).</li></ul>Rajasthan, the only state in <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword> that has a Cow Welfare Ministry, now plans to introduce ‘cow safaris’. And why not. In an age where people are constantly looking to ditch conventions and embrace alternate forms of tourism, like going to slums and villages for the ultimate alternate experience, this idea seems nothing short of genius. According to a report in the <a href="https://timesofindia.indiatimes.com/india/take-a-cow-safari-on-bullock-cart-in-rajasthan/articleshow/64770812.cms">Times of India</a>, the Rajasthan government plans to convert the state-run Hingonia Gaushala close to Jaipur to a one-of-a-kind tourism hotspot. The location will feature machan huts in trees for people to stay in and bullock cart rides for visitors to watch cows graze. The experience also includes getting up close and personal with visitors being given the chance to massage the cows, bathe them and even milk them! Ironically, this is the same gaushala (shelter for cows) where 8,122 cows died due to ‘<a href="http://www.tribuneindia.com/news/nation/8-122-cows-died-since-jan-at-hingonia-gaushala-rajasthan-govt/276859.html">ill-health and accidental injuries</a>’ in 2016. Ayushi Sharma from <keyword id="139276" type="PERSON" weightage="20" keywordseo="PETA-India">PETA India</keyword> had some disturbing insights to share with us with respect to this move: “The Rajasthan government’s “cow safari” using enslaved bulls to haul tourists on carts is sure to turn many people toward a vegan lifestyle and against dairy consumption after they see what pathetic conditions cows and bulls are kept in to be used as milk machines or to give rides. Hingonia Gaushala, where 15,000 cows are housed, and which despite being severely overcrowded, continues to irresponsibly breed even more cows to produce milk is hardly a destination where cow lovers should go.” The ‘safari’ is slated to begin sometime around Janmashtami (September 2), a Hindu festival that celebrates the birth of Lord <keyword id="6356845" type="PERSON" weightage="20" keywordseo="krishna">Krishna</keyword>. While the safari will be free of cost, those who opt to stay in the machan huts will have to pay for their stay. Also, in order to satiate the true bovine lovers even further, once this safari is launched, the government plans to start a ‘bull safari’ in a nearby land.

You can now go for ‘cow safaris’ in India, and ‘bull safaris’ are next

Rumela Sinha(With pics)Kolkata, Apr 20 () Prosperity is a great teacher,adversity even greater.And adversity in times of the lockdown has brought outthe best in Subrata Pati who, unlike most other professionals,isnt working from home.A history teacher, he works from a nest perched on aneem tree, giving lessons to his students on events of seminalimportance that shaped civilizations and obliterated them,conquests by kings and generals, and horrors of war andpestilence, as the epoch-making coronavirus disease savagesthe world.Taking classes online is a battle Pati, who teaches attwo educational institutes in Kolkata, is fighting from hisnative Ahanda village in West Bengals Bankura district, wherehis cell phone screen blipped to life one moment and lay deadfrozen the next.Exasperated, just as he was about to give up, he wasstruck by the thought of climbing a tree to see if getting afew yards closer to sky made any difference. And it did.Now, every morning, the 35-year-old man climbs up theneem tree next to his house and parks himself on a makeshiftwooden platform tied to its branches and receivesuninterrupted signals on his cell phone he uses too teach hispupils.Having set up the DIY (do-it-yourself) marvel withsome help from his friends, the history teacher at AdamasUniversity and RICE Education in the city doesnt find thechore tiring."I have temporarily shifted from my Kolkata residenceto Ahanda, which is a part of the state's Jangalmalal area, tobe with my family in the midst of the COVID-19 crisis. Thatdone, I couldnt have shrugged off my responsibility as ateacher. The Internet network here is mostly patchy, so I hadto look for a solution," he said.Pati takes food and water with him to the tree-topplatform, made of bamboo, gunny sacks and hay, on days when hehas to conduct two to three classes at a stretch."Sometimes the heat and the urge to pee bother me, butI am trying to adjust... sometimes storms and thundershowerdamage the platform, but I try and fix it the next day. Underno circumstances I would want my students to beinconvenienced," he told .The attendance is usually high for his classes, saidPati with a broad smile."The students keep boosting my confidence. They havealways been very supportive. They assured me that they wouldput in their best efforts to score well in my paper," he said.Buddhadeb Maity, one of his students at RICEEducation, said Pati was an inspiration for him."What he does for his students is exemplary. I nevermiss his classes, nor do my friends. In fact, he takes timeout to answer our queries too. Attendance for his classes isusually 90 per cent," he said.Asked how he chanced upon the idea of setting up thebamboo structure, Pati explained that villagers oftenbuild 'machan' (makeshift watchtower) on tree-tops during theharvest season to keep an eye on elephants straying into theirfields."It is a common practice here. I sought help from someof my friends and together we set up the bamboo platform formy classes," he said.Samit Ray, the chancellor of Adamas University, saidthe institute was proud of Pati.He has been very sincere about his work from thestart. He is shining example of how to surmount obstacles withhard work and willpower, he added. RMS SKSK SK

You Searched For "machan" and got 6 results

I still can’t believe I am an influencer, machan: Niharika NM on crossing one million followers

Karuna Sharma

These 5 Tree House Resorts will make you want to ditch hotels

Poulomi Das

These 4 resorts will disconnect you from the world and help forget your worries

Poulomi Das

Maha: Animal census on Buddha Purnima hits COVID hurdle

PTI

You can now go for ‘cow safaris’ in India, and ‘bull safaris’ are next

Kavita Majumdar

Teacher climbs tree to cross internet hurdle to teach students during lockdown

PTI

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