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2 mins read

M·A·C Cosmetics has appointed Bhumi Pednekar as its first Indian brand ambassador

Bhumi will be seen as the face of M·A·C’s key campaigns and collections in India

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3 mins read

Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR Cosmetics

One does not need the validation of a mirror of society to feel beautiful and complete

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3 mins read

I tried official 'Stranger Things' makeup, and it's almost as good as season 4 of the Netflix show

The "Stranger Things" x MAC Cosmetics makeup line includes blush, lip gloss, and eye shadow inspire…

Amanda Krause   


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2 mins read

D2C brand Plum ropes in Mithila Palkar as brand ambassador

The actress is the first ambassador signed by the brand and will be the face of their upcoming digi…

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4 mins read

MAC Cosmetics is facing criticism after seemingly trying to sell an old eye-shadow palette in new Sims-themed packaging

MAC Cosmetics has said the Sims-inspired palette is meant to be inclusive, and matches virtual make…

Amanda Krause   


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2 mins read

Elon Musk says he's getting rid of 'Twitter for iPhone' labels, which people used to catch Android brands and ambassadors tweeting from Apple devices

Google recently tried to take a swipe at Apple CEO Tim Cook on Twitter and promote its Pixel phones…

Travis Clark   


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2 mins read

The media startups investors are betting on in 2020

These are Business Insider's top advertising and media stories for July 21.

Lucia Moses   


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4 mins read

From Ayushmann Khurrana to Vicky Kaushal and Kartik Aaryan, millennial stars are beating legacy actors for brand endorsements

With three hits last year with movies that are based on offbeat stories and smaller budgets — …

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1 min read

A top beauty executive has been suspended after posting a Sesame Street meme on Instagram that included a racial slur and a joke about COVID-19

John Demsey has been at Estée Lauder for more than 30 years, overseeing brands like MAC and Cliniqu…

Sarah Jackson,Ellen Thomas   


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3 mins read

Pyjamas out, power suits in: apparel and cosmetic sellers gain as Indians go back to office

Pyjamas out, power suits in: apparel and cosmetic sellers gain as Indians go back to office

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2 mins read

Caitlyn Jenner is starting a brand-new partnership with MAC cosmetics

"There are two things we need from MAC: Number one, finances - this is going to help a lot of peopl…

Mallory Schlossberg   


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3 mins read

Becca Cosmetics says it's going out of business partially as a result of COVID-19, and beauty fans are shocked

Becca Cosmetics, known for its Champagne Pop highlighter, said that the past year's challenges have…

Amanda Krause   


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9 mins read

This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, Plum

We speak to Shankar Prasad, CEO and Founder at Plum about upcoming trends in the skincare and beaut…

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2 mins read

Annie's promises to remove a chemical from its mac and cheese that's linked to infertility, cancer, and learning difficulties

The famous brand, known for using organic ingredients, announced it is working to eliminate ortho-p…

Canela López   


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1 min read

You can finally buy M.A.C products online in India through Nykaa

The day you've been waiting for is finally here

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1 min read

Grace Dean   


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1 min read

Target is opening 100 mini shops from cosmetics chain Ulta in its stores this August, with 700 more planned

Ulta, the US' biggest cosmetics retailer, is especially popular with teens, and has 1,200 stores. T…

Mary Hanbury   


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6 mins read

Air Conditioner and Water Purifier brand Livpure is aiming to become one of the top five players in Sleep and Wellness Category by 2023

How Livpure managed to expand its product portfolio during the lockdown when other brands tightened…