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<ul><li><keyword id="3380874" type="General" weightage="20" keywordseo="amazon-prime-india" source="Orion">Amazon Prime India</keyword> urges viewers to spend time with their family and friends this festive season, because “Hum Toh Yahaan Kal Bhi Rehenge…Par Diwali Kal Nahi Aayegi.”</li><li><keyword id="475128" type="General" weightage="20" keywordseo="pankaj-tripathi" source="Orion">Pankaj Tripathi</keyword>, back as Mirzapur’s Kaleen Bhaiyya in one of the films and <keyword id="66183" type="General" weightage="20" keywordseo="maanvi-gagroo" source="Orion">Maanvi Gagroo</keyword> reprises her role as Siddhi from Four More Shots Please! in the second creative spot.</li></ul>Prime Video has launched a new campaign to celebrate the festive season, urging its customers and fans to reconnect with their loved ones. In a year that saw Prime Video become an integral part of customers’ lives as their preferred entertainment destination, the campaign urges users to press pause on the amazing world of Prime Video, and instead celebrate with their family and friends, following all necessary health and safety precautions. Led by two of Prime Video’s most beloved and iconic characters, Kaleen Bhaiyya (Mirzapur) and Siddhi (Four More Shots Please!), the campaign features two films that will run on digital platforms and TV. The films were conceptualized in-house and created by Big Momma Productions. In the last four years, Prime Video has become the default and trusted entertainment destination for customers across the country with a slate of acclaimed and popular movies and shows including the very successful Mirzapur, Paatal Lok, Four More Shots Please!, The Family Man, and many more. This campaign takes the role of a ‘trusted friend’ a step further, bringing in popular Amazon Original characters to deliver an emotional heart-touching message. “Over the last four years, we have had the amazing privilege of entertaining our customers with a slate of compelling Amazon Originals and movies across multiple languages. Especially over the last 18 months, as the country went into lockdowns, Prime Video has become the go-to entertainment destination for customers across the country and we are truly humbled by this.” said Sushant Sreeram, Director – Marketing, Amazon Prime Video, India. “At the same time, we want to encourage our customers to take a moment to reconnect and rediscover the joy of togetherness – in real life or virtually. With this campaign, we wanted to remind customers that Prime Video and the world of their favourite stories and characters are always going to be around, but they shouldn’t miss the beautiful opportunity to celebrate the festive season with their loved ones. And we couldn’t think of a better way to say this than have some of our iconic characters do it for us! We hope customers enjoy many joyous moments and create some amazing new memories this festive season and we can’t wait for them all to be back to their favourite world of Prime Video!” Pankaj Tripathi, back as Mirzapur’s Kaleen Bhaiyya in one of the films, said, “I am grateful to my fans who have showered me with so much love over the past few years. I am truly humbled by all the adoration I have received from them. However, this Diwali, I want to tell my fans that Kaleen Bhaiyya would love for them to spend time with their families. Diwali gives us the opportunity to connect with our loved ones and the time spent with them adds to the joy of the festival. Kaleen Bhaiyya and the many characters that you love, will be there on Prime Video tomorrow and every other day, but Diwali should be all about family and friends.” <div type="Youtube" id="_yAC0vHCVz4" title="Apno Wali Diwali With Amazon Prime Video | Kaleen Bhaiya" thumbUrl="https://i.ytimg.com/vi/_yAC0vHCVz4/mqdefault.jpg"></div> Maanvi Gagroo, who reprises her role as Siddhi from Four More Shots Please! in the second creative spot, said, “I have always believed in the power of friendship and feel that festivals come alive when we spend them with our friends, and of course, family. I was ecstatic to feature in the campaign because it delivers a poignant message. Over the last two years, all of us have realized the value of family and friends even more. And this festive season should give us an opportunity to thank them for being there for us – while being responsible and safe. As for your on-screen friends from Prime Video, we will, always be there for you!” <div type="Youtube" id="cORXxQsURyY" title="Apno Wali Diwali - Maanvi Gagroo | Amazon Prime Video" thumbUrl="https://i.ytimg.com/vi/cORXxQsURyY/mqdefault.jpg"></div> Conceptualized in-house by the brand marketing team, the videos have been scripted and produced by Big Momma Productions. Sohini Dasgupta, Founder, Big Momma Productions has directed both the heart-warming films. Campaign Credits: <ul><li>Creative Agency: This was an in-house ideation, with support from Big Momma Productions</li><li>Script Writing: YA Writers Room by Big Momma Productions. Led by Shohini Dasgupta; writers – Nisha, Pallavi and Nikita</li><li>Production House: Big Momma Productions</li><li>Director: Shohini Dasgupta</li></ul>

Pankaj Tripathi and Maanvi Gagroo reprise their role as Kaleen Bhaiyya and Siddhi in Amazon Prime India's Diwali campaign

The third season of the hit <keyword id="7745246" type="General" weightage="20" keywordseo="amazon-series" source="Orion">Amazon series</keyword> "<keyword id="7686959" type="General" weightage="20" keywordseo="four-more-shots-please" source="Orion">Four More Shots Please</keyword>!" will premiere on October 21, streamer Prime Video announced Friday. Created by Rangita Pritish Nandy and produced by Pritish Nandy Communications, the series is headlined by actors Sayani Gupta, Kirti Kulhari, Bani J and Maanvi Gagroo. According to a press release issued by the streamer, the new season will bring back to screens the lives of four unapologetically flawed women -- Damini (Gupta), Umang (Bani J), Anjana (Kulhari) and Sidhi (Gagroo) who live, love, blunder, and discover what continues to make them tick through their forever friendship in the city of Mumbai. Actors Jim Sarbh, Rohan Mehra, Shilpa Shukla and Sushant Singh join the cast for the third season, which also includes Prateik Babbar, Lisa Ray, Neil Bhooplam, Rajeev Siddharth, Amrita Puri, Simone Singh and Samir Kochhar. Rangita Pritish Nandy called the upcoming chapter of the show as the "most personal season". "Season one, you met Anjana, Damini, Umang and Siddhi, season two, you saw them stumble through life-lessons and blunders, season three, watch our girls own themselves; drama, failures, errors in judgment, losses and warts, all included. "In that sense, season 3 is our most personal season. There is no way that you will not want to be a part of this friendship," the creator said in a statement. Buoyed by the success of the first two instalments, producer Pritish Nandy said the show's team has worked harder to produce a power-packed season three. "'Four More Shots Please!' travels to Italy and Punjab this season, apart from South Mumbai; the drama is bigger, the scale is larger, and the friendship is stronger. The show's nomination at the international Emmys in 2021 is a testament to the fact that 'Four More Shots Please!' has hit a personal note with audiences in India and internationally. "There is really no other show that celebrates female friendships like 'Four More Shots Please!' and I'm hopeful that our fandom will grow substantially with this new season," he added. Aparna Purohit, Head of India Originals at Prime Video India, said "Four More Shots Please!" has been a true labour of love for the streaming service. "It's a celebration of sisterhood. This show reaffirms our commitment to promoting diverse and new cinematic voices and making Prime Video a home for talent. "Seventy per cent of the creators who we work with on a project, work with us again and that exemplifies true collaboration! We've had a long-standing collaboration with Pritish Nandy Communications and can't wait to unveil the new season of the show on October 21," Purohit said. "Four More Shots Please!" is directed by Joyeeta Patpatia and written by Devika Bhagat with dialogues by Ishita Moitra. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/swabhimaan-actor-arun-bali-passes-away-at-79-in-mumbai/articleshow/94695606.cms">Swabhimaan actor Arun Bali passes away at 79 in Mumbai</a> <a href="https://www.businessinsider.in/tech/news/metas-metaverse-app-has-several-quality-issues-admits-head/articleshow/94696811.cms">Meta's metaverse app has several quality issues, admits head</a>

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Pankaj Tripathi and Maanvi Gagroo reprise their role as Kaleen Bhaiyya and Siddhi in Amazon Prime India's Diwali campaign

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Prime Video's 'Four More Shots Please!' season three to debut on October 21

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