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<ul><li>Times and Google have a long-standing partnership on Google Ad Manager.</li><li><keyword id="9451639" type="COMPANY" weightage="20" keywordseo="m360">M360</keyword> is a complete hosting and monetization platform that has quickly scaled up and now serves 25 Million MAUs outside of the <keyword id="51757" type="COMPANY" weightage="20" keywordseo="TIMES-INTERNET">Times Internet</keyword> group.</li></ul>M360, Times Internet’s <keyword id="10013190" type="UNKNOWN" weightage="20" keywordseo="turnkey-publishing">turnkey publishing</keyword> and monetization platform, has partnered with Google as a Google Ad Manager partner. M360 will now be able to monetize publisher inventory using the Google Ad Manager platform. Times and Google have a long-standing partnership on Google Ad Manager.<br /><br />Made in India, M360 is a complete hosting and monetization platform that has quickly scaled up and now serves 25 Million MAUs outside of the Times Internet group. Apart from Google Ad Manager, M360 also leverages Times Internet’s homegrown premium ad-network, Colombia Audience Network, to provide leading advertisers and agencies to achieve performance for their marketing objectives at scale across a wide variety of ad formats and audience segments.<br /><br />Speaking on what this partnership means for M360 and Google, Puneet Gupt, COO - Times Internet said, “M360 aims to bring technological advancements in digital publishing to the smallest of the publishers allowing them to focus on bringing great content to their readers. We are happy to join hands with Google to provide enhanced monetization capabilities to Indian publishers on the M360 platform”<br /><br />“We’ve been working very closely with the Google team since the inception of M360 platform 8 months ago and this partnership is a testament of the strong synergy in building a comprehensive publishing platform for publishers who are looking to scale their revenues and engage their users. Our product has become a de facto platform for publishers looking to create, monetize and engage their readership through a seamless ad and content experiences across all platforms” said <keyword id="9451641" type="PERSON" weightage="20" keywordseo="arjun-satya">Arjun Satya</keyword>, Co-founder - M360.<br /><br />“We have had a strong partnership with Times across multiple areas, and today we’re excited to be extending it even further. We hope this initiative will inspire other publishers to build on their digital journey, so that together we can grow the digital publisher ecosystem in India,” said Ryu Hirayama, Director and Head of APAC Partnership Solutions, Google. <br /><br />M360’s hosting and CMS helps media organizations create a fast loading, non-intrusive ad and content portal which leads to higher CPMs for the same ad inventory. M360 runs over a state-of-the-art personalization engine, giving publishers an edge to engage and retain their audiences. This personalization engine leverages billions of combinations across 60k user attributes to recommend the best possible content and ads, all in real-time. M360 has also launched an integrated push notifications and newsletter management service for publishers to engage with their users effectively. Publishers shifting from their current hosting to M360 platform have seen anywhere from 30% to 160% lift their Page CPM within a few weeks of migrating from traditional hosting solutions.<br /><br />            <div type="image" title="m360" msid="78359366" hostid="261"></div><br />With COVID-19 reducing ad revenue for publishers, M360’s partnership with Google for deploying Google Ad Manager will help publisher owners on M360 scale their revenues while incurring zero engineering and IT costs by paying a small subscription fee for M360 platform for hosting and CMS for fast-loading personalized sites.<br />

Times Internet's M360 partners with Google to enable effective monetization for digital publishers

<ul><li>Built inside the world’s largest premium publisher, <keyword id="9451639" type="UNKNOWN" weightage="20" keywordseo="m360">M360</keyword> provides publishers a comprehensive global solution.</li><li>Publishers can concentrate on content by offloading publishing and hosting hassles, while leveraging monetization offerings to increase revenue.</li></ul>To resolve rising complexities in digital publishing - both in terms of technology and monetization options, <keyword id="51757" type="COMPANY" weightage="20" keywordseo="TIMES-INTERNET">Times Internet</keyword> has launched the <a href="https://www.colombiaonline.com/publisher-solutions" data-type="tilCustomLink">M360 </a>platform that will help Indian publishers navigate a dynamic digital media landscape with an end-to-end solution. M360 enables cross-platform publishing, content personalization, audience insights, and free-and-fair advertising at scale. This "Software-as-a-Service(SaaS)" platform is designed to integrate comprehensive publishing capabilities with a seamless experience and is now available at a competitive price along with a cost-efficient ad revenue share.<br /><br />As the most comprehensive publishing platform in the world, M360’s Content Management System provides the convenience of being both simple and reliable and is integrated with major platforms like Google AMP, Facebook IA, and Apple News. It sports an intuitive Website Builder and an advanced Machine Learning-backed content intelligence engine that drives contextuality and provides every avenue of monetization under a single umbrella with seamless access to the Colombia Audience Network and Data Management Platform (DMP). This enables publishers to build unique audience profiles for precise targeting, directly sell slots, and engage with premium programmatic revenue partners, or choose from a roster of quality ad-networks for their campaigns.<br /><br />Speaking about the launch, Puneet Gupt, COO - Times Internet said, “Technology has become an intricate part of publishing - from authoring to hosting, to personalized layouts, algorithms, faster load time and monetization - consuming disproportionate bandwidth of publishing teams and organizations. Built over the very same components that power The Times Of India Digital, M360 aims to bring these technology gains to the smallest of the publishers allowing them to focus on bringing great content to their readers. “<br /><br /><keyword id="9451641" type="UNKNOWN" weightage="20" keywordseo="arjun-satya">Arjun Satya</keyword>, Co-founder of M360 added, “M360 is a world-class SaaS platform built in India that helps publishers develop engaging content through its CMS, grow traffic and drive personalized ad campaigns thereby increasing effective CPM. With the increase in ad revenue along with reduced engineering and IT costs, our publishers on M360 are seeing a 40-60% increase in their operating profits than before.”<br /><br />M360 leverages Times Internet's premium ad network, Colombia, to monetize its publisher traffic. With more than 15 Bn personalized feeds across content and ads to over 470 Mn+ users across 110 publishers, the Colombia Audience Network has monetized 55% of digital news traffic in India for the last 2 years. It offers marketers the advantage of content recommendations, video, and native advertising to deliver a seamless and highly engaging content experience to its nearly half-a-billion loyal audience. M360's users also have access to a dedicated support team for rapid query-resolution and to help them make the most out of their monetization requirements.<br /><br /><br />

Times Internet launches M360 publishing platform to empower digital publishers

<p><strong><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="Helen Sloan/courtesy of HBO" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/557c5c1c6da811103e4b220b-960/game-of-thrones-jon-snow-season-5-2.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span>Helen Sloan/courtesy of HBO</span></p></div><p></p></div></div>Warning: There are major spoilers ahead if you have not seen the "Game of Thrones" finale.</strong></p><p>"Game of Thrones" just ended season five on a huge cliffhanger.</p><p>The hits just kept coming as character after character suffered a major blow, death, or was left to a fate uncertain.</p><p>However, the biggest surprise of the night came at the episode's very end when Jon Snow (Kit Harington) was caught off guard by his own men of the Night's Watch.</p><p>Snow was stabbed multiple times and left to bleed out on the snowy ground, and just like that, the episode faded to black.</p><p>The last we see of Snow on the series is very similar to how we last see him in the books.</p><p class="p1">Most fans believe Snow is dead; however, if you've read the books, fans believe <a href="http://www.businessinsider.com/game-of-thrones-is-jon-snow-dead-or-alive-2015-6">it's not as clear cut as that</a>.</p><p>With Snow seemingly left for dead, fans on social media lost it.<span style="line-height: 1.5em;"> </span></p><div class="tumblr-post" data-href="https://embed.tumblr.com/embed/post/LI2Zukqca9eRgoJnetB4Uw/121553884239" data-did="43ef1ca252836b732cc7294b6b7c8939687307d7"><a href="http://sweetling-sansastark.tumblr.com/post/121553884239/et-tu-olly">http://sweetling-sansastark.tumblr.com/post/121553884239/et-tu-olly</a></div><div class="tumblr-post" data-href="https://embed.tumblr.com/embed/post/CaivrEB8WVuNxiowQMJC_A/121554521104" data-did="da39a3ee5e6b4b0d3255bfef95601890afd80709"><a href="http://thunderfuckingneedles.tumblr.com/post/121554521104">http://thunderfuckingneedles.tumblr.com/post/121554521104</a></div><div class="tumblr-post" data-href="https://embed.tumblr.com/embed/post/z9JxvzIITcYTYhtQsHOz0A/121555301639" data-did="da39a3ee5e6b4b0d3255bfef95601890afd80709"><a href="http://mindofmonster.tumblr.com/post/121555301639">http://mindofmonster.tumblr.com/post/121555301639</a></div>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/george-rr-martin-meeting-hbo-creators-2015-6">This is the only thing George R.R. Martin asked HBO before saying yes to 'Game of Thrones'</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="E5OTNndTpdbk2UCaGVus5AzmfhLR5VxI" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

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Times Internet's M360 partners with Google to enable effective monetization for digital publishers

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Times Internet launches M360 publishing platform to empower digital publishers

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Fans are freaking out over the devastating 'Game of Thrones' cliffhanger finale

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