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January 26, 2023 marks the 74th anniversary of India adopting the status of a sovereign, democratic and republican state. So, it is only fitting we look back on stories of people who helped the country gain freedom. Enter Barefoot Boys, a podcast hosted by <keyword id="6413189" type="General" weightage="20" keywordseo="konkona-sen-sharma" source="Orion">Konkona Sen Sharma</keyword> on <a href="https://spiral5-dot-yamm-track.appspot.com/2NogNr3rB9wIIQyDF9cpiFhdw157mWNZcyPX6Bk_fNT1gxX1ohAF7XIYXpq1xZ7n02u9UGjdFtCdenB1dKN5p0yNqFk4W67HdDzePpi1tpsOqiXhFgF10FtVWtpbq0QpltljfMxR4UdIyBsrK8Vo3-Lby-nBwyLTN7rXA55xVO0Iy0xbO">Luminary</a>, a subscription podcast network with an award-winning lineup of original shows. Luminary’s Barefoot Boys is an attempt to bring out stories from India, and this story, in particular, deserves to be lauded. An unconventional battlefield Barefoot Boys is a lesser-known story from the early 1900s when the love for football was brewing in British Calcutta. It is the story of eleven boys from Bengal who joined the Indian independence movement by fighting their enemy on the most unconventional battlefield—the football ground. In this podcast series, Konkana Sen Sharma, the celebrated Indian actress, writer, and director with a wide repertoire of Hindi and Bengali films, traces the journey of how these boys pulled-off this unimaginable feat. Defeating the Coloniser India, then still under British rule, was far from receiving independence. Plus, football was a new sport for Indians. In contrast, the British team was well funded, better trained, experienced and significantly, had football shoes. But this didn’t deter the eleven boys from playing against their colonisers, and displaying a level of courage and spirit a few could. While Calcutta was reeling under the news that their ‘capital’ status would be lost to Delhi in 1911, there was news that made waves, locally in Calcutta, across the subcontinent, and reaching the farthest reaches of the Empire: The Barefoot Boys from Calcutta, had defeated the British team in soccer. Brazil of the East Soon, the country earned the moniker ‘Brazil of the East’. Indian football had started to come of age. Beating the British at their own game, the eleven barefoot boys came to be fondly known as Amor Ekadosh, or “Immortal Eleven” for having made their country win at one of the oldest football tournaments in the world, all without boots on their feet! However, football was not considered an Indian sport; with most Indians having grown up playing Gulli-danda and other regional games. How, then, did Indians who had learnt to play football only thirty years before, go on to defeat the very country which was ruling over them? A Luminary Original To commemorate the 74th Republic Day and shed light on this lesser known chapter from India's freedom struggle, Luminary will be opening up the podcast for free streaming through the Republic Day weekend (26th January, 2023 - 29th January, 2023). Listeners who want to live the tale through Konkana’s beautiful storytelling will get access to all the ten episodes released until that week. Konkana, who has received two National Film Awards and four Filmfare Awards, and has built a unique brand for herself, does a stellar job bringing forth this exceptional story. Listen to Sen talk about the majestic Amor Ekadosh, India’s fight for independence, and the interplay of politics and sport, only on Luminary. Disclaimer: Luminary has partnered with Times Bridge to scale and expand its reach in India. Business Insider is a part of Times Bridge, a company of Times Internet Limited.

Luminary’s Barefoot Boys’ Free Stream during the Republic Day weekend: Hosted by Konkana Sen Sharma

Celebrity <keyword id="6355614" type="General" weightage="20" keywordseo="fashion-designer" source="Orion">fashion designer</keyword> <keyword id="121020" type="General" weightage="20" keywordseo="masaba-gupta" source="Orion">Masaba Gupta</keyword>’s <keyword id="1590914" type="General" weightage="20" keywordseo="podcast" source="Orion">podcast</keyword> on Luminary—the world’s leading subscription-based podcast and audio entertainment network—has been making waves. Titled <a href="https://luminarypodcasts.com/india&amp;country=IN">‘How I Masaba’</a>, the podcast is hosted by the designer-cum-actor-cum-entrepreneur and has conversations full of lessons, epiphanies, and fun stories. In the spirit of talking with badass entrepreneurs who’ve made it big, Masaba Gupta recently invited Anita Dongre—one of the biggest fashion names in the country—to her podcast. So, what happens when these two powerhouse designers sit down to talk? Masaba Gupta begins by commenting on how looking at young designers starting their journey today makes her take stock of how much the industry has evolved over the years. She is also quick to credit her peers in the fashion industry for laying the foundation, which is making it easier for the rising designers. <keyword id="407" type="General" weightage="20" keywordseo="anita-dongre" source="Orion">Anita Dongre</keyword> is one of the few who’ve done just that, and has managed to create a retail giant not just in India, but also in the US. From Priyanka Chopra and Kareena Kapoor to Kate Middleton and Beyonce, she’s dressed both national and international celebrities and is one of the early movers who raised institutional money at a time when it was unheard of for designers. India on my mind! Since Dongre forayed into the world of fashion, a lot has changed in the Indian fashion landscape, with new designers entering, old ones reinventing themselves, and the industry as a whole evolving. But most of what Dongre continues to do, Masaba points out, is done keeping India in mind. Masaba asks Dongre, “Why aren’t more Indian designers getting the recognition they deserve?” “It’s high time! So many designers have opened up their stores in New York or are in the process of doing so. A lot of my contemporaries have also told me that Indian designers are now looking to open their stores in other cities as well,” shares Dongre. She also adds that she expects the coming years to bring a lot of attention and acclaim to Indian designers. Anita Dongre says, “The next decade is going to be the India decade. For years, Indian fashion designers have been ignored in the international fashion scene. Today, I feel so proud looking at the plethora of talent in our country and the work that Indian designers are coming up with.” She believes that the setting up of NIFT 25 years ago is now coming to fruition with brilliant designers from India making their mark in the global fashion industry. Creativity and business Masaba questions Anita on how she ensures a balance between art, commerce and creativity, to which Dongre said: her consumer’s happiness is of utmost importance. She added that she designs clothes that would fit the consumer’s lifestyle and something which Dongre herself would be proud to wear. Discussing fashion in the Indian context, the two creative women share their views on how teaching more Indian designers at Indian colleges would be a good way of helping the next generation of the country which wants to be associated with fashion. They also ponder on the need for a change in the education sector to leverage the potential of the tonnes of allied professions, other than design, in fashion. Beyond perfectionism: Going inward Anita Dongre has been charting paths for designers, new and old. Citing Giorgio Armani as her inspiration for having an acute love for life, Dongre believes that with her, “the best is yet to come.” She also shares that when life seems chaotic or overwhelming, she likes to look inward and create boundaries. As someone who’s constantly pushing the ceiling for Indian designers, Dongre continues to unlock new frontiers in the country &amp; across the world, putting Indian fashion on the global stage. Disclaimer: <keyword id="10602581" type="General" weightage="20" keywordseo="luminary" source="Orion">Luminary</keyword> has partnered with Times Bridge to scale and expand its reach in India. Business Insider is a part of Times Bridge, a company of Times Internet Limited.

The India decade for fashion on the global stage: Anita Dongre in conversation with Masaba Gupta on a Luminary podcast

<ul><li>Led by JioSaavn co-founder and former CEO, Rishi Malhotra, <keyword id="10602581" type="General" weightage="20" keywordseo="luminary" source="Orion">Luminary</keyword> is known for its unique audio shows combining sound design, music, archival footage, and smart dialogue. </li></ul><ul><li>The company is launching in India with two original <keyword id="15581720" type="General" weightage="20" keywordseo="south-asian-podcasts" source="Orion">South Asian podcasts</keyword> featuring Masaba Gupta and Konkona Sen Sharma.</li></ul><a href="http://luminary.link/india">Luminary</a>, the world’s leading subscription-based podcast and audio entertainment network, has announced its official launch in India, with an elevated content slate for global South Asians. The network is launching two new shows today: Konkona Sen Sharma-hosted <a href="http://luminary.link/barefootboys">Barefoot Boys</a> based on India’s historic soccer win against the British in 1911, and <a href="http://luminary.link/masaba">How I Masaba</a> helmed by fashion mogul Masaba Gupta in conversation with remarkable women on business, art, culture and more. The network arrives in India with a focused goal of creating a refined podcast listening experience, serving as a ‘cultural label’ for the voices of India. Luminary’s pioneering format – best exemplified through its award-winning podcast, <a href="https://luminary.link/VPDoiKauDfb">The Midnight Miracle</a>, hosted by Dave Chappelle, Talib Kweli and Yasiin Bey – caters to an audience that actively seeks smart, entertaining, and dynamic audio content. Having seen considerable success globally with names like Chappelle, Lena Dunham, and Russell Brand, Luminary will extend its content legacy to the Indian market. Luminary will develop and curate localized stories with a global appeal. Launching two original South Asian podcasts in India First on <a href="http://luminary.link/india">Luminary</a> is <a href="http://luminary.link/barefootboys">Barefoot Boys</a>, one of India’s greatest sports stories. The podcast will recreate the untold story of 11 barefooted Indian football players who defeated a trained, experienced British team during a 1911 match. Giving voice to the real-life ‘Lagaan’ moment is National Award-Winning Actor Konkona Sen Sharma. <div type="image" title="Rema Chaudhary for Luminary" msid="95675376" hostid="261" sizebytes="41228"></div>In <a href="http://luminary.link/masaba">How I Masaba</a>, the iconic business and creative leader Masaba Gupta takes a seat opposite fellow pioneering women who are breaking ceilings, barriers and boundaries. In this light-hearted, insightful business-meets-life podcast, Masaba will get chatty with the changemakers, taste-makers and the trend-setters of modern India, setting the pace for the next-gen ‘sheroes.’ <div type="image" title="Rema Chaudhary for Luminary" msid="95675406" hostid="261" sizebytes="48256"></div>Talking about her upcoming podcast, Masaba Gupta shares “I was always interested in back stories of badass women who have conquered so much. This is going to be really special since I get to talk to women I am inspired by every day! Expect a non-preachy, honest and crazy exchange of ideas, stories, and even mishaps.” Commenting on the concept of Barefoot Boys, Konkona Sen Sharma said “The tale of Barefoot Boys is timeless. It will stand the test of time even 100 years from now. This is the power and guts of the story. I am honored to tell this story, as a Bengali and more so as an Indian. Luminary has done a great job bringing this concept to fruition, which I am sure will be well-appreciated by audiences” Luminary forays into India Luminary plans to address and innovate the content and business models in India by leading the country’s untapped paid-subscription audio listening base. Commenting on the market entry, Rishi Malhotra, Luminary CEO said, “India is an important growth market for podcasting, storytelling, and Luminary. Our shows truly blur the lines between podcast and art, and we’re excited to bring this unique approach into one of the world’s most rich and dynamic cultures. There are endless stories to uncover in India, and we look forward to telling them through a premium, subscription-based model that entertains and elevates.” Luminary will work towards building a premium podcast space where discerning listeners can access high quality podcast productions through a subscription model. The network invests talent and funds to ensure a superior listening experience. India is the third largest podcast consumer having 57.6 million monthly listeners (PwC's Global Entertainment &amp; Media Outlook 2020). Amidst this vast listener base, Luminary recognises the unexplored readiness of avid consumers to turn subscribers to access first-rate content. Expanding footprint Luminary has also partnered with Times Bridge to scale and expand its reach in India. The US-based network presents original content from superstar content creators across music, sports, comedy and culture and has won awards from the prestigious outlet The New Yorker, as well as The Webby Awards and Adweek to name a few. Viral Jani, EVP &amp; India Country Head, Times Bridge said, "Luminary's entry in the Indian market coincides with the exceptional growth in audio consumption across the country in recent years. With its vibrant cultural and demographic diversity, India is now the world’s third-largest podcast market, after China and the United States, where consumers are increasingly turning to high-quality audio experiences for entertainment, self-improvement, and awareness. We are delighted that Luminary is bringing its premium audio experience with Indian original shows to India’s thriving podcast market and are committed to furthering its mission of revolutionizing the non-music audio entertainment space in the country."

Luminary, the world’s leading subscription podcasting and audio network, launches in India with two inspiring new shows featuring Masaba Gupta and Konkona Sen Sharma

<ul><li>Luminary has entered into a strategic partnership with <keyword id="4519251" type="PERSON" weightage="20" keywordseo="times-bridge">Times Bridge</keyword>. </li><li>Times Bridge will enable Luminary to launch, scale and expand its reach in India, the world’s largest open Internet market.</li></ul>Luminary, among the world’s leading subscription platforms for high-quality podcasts, today announced a partnership with Times Bridge to bring its premium audio experience to Indian consumers. Times Bridge, a leading global investments and partnerships firm, will enable Luminary to launch, scale and expand its reach in India, the world’s largest open Internet market. With news of this strategic partnership, Luminary joins Times Bridge’s global portfolio of market-leading, mission-driven partners who see India as essential to their global business: consumer and enterprise businesses alike, including Airbnb, Coursera, Headspace, Houzz, Stack Overflow, Smule, Uber and Wattpad, have all generated outsized global value for themselves in recent years by partnering with Times Bridge in India. Times Bridge is a division of The <keyword id="11125" type="ORGANIZATION" weightage="20" keywordseo="Times-Group">Times Group</keyword>, India’s oldest and largest media and digital company. Founded in 2018 and backed by marquee global investors including NEA, Luminary has set out to transform the global podcasting industry by offering an elevated experience for both listeners and creators. The company offers a subscription service for its premium content - which features personalities such as Russell Brand, Lena Dunham, Trevor Noah, and Dave Chappelle - and has amassed a slew of accolades, most recently from The New Yorker, The Webby Awards and Adweek. In April, Luminary announced that its podcasts would be offered on the Luminary channel of Apple Podcasts, making them available globally. <a name="m_-7922449519507527228_m_-469251050635407937_m_6068447029345576171_m_-706644968640035600_m_2072713269564072058_m_6896817252801412630_m_6296800022619968465_m_4879747725434813834_m_-6029213800918870495_m_-8064029617444494804__2iiegcvfk1lq"></a>Luminary’s official launch in the Indian market coincides with exceptional growth in audio consumption across India in recent years. The country is now the world’s third-largest podcast market, after China and the United States, with a monthly listenership of 58 million and expected growth to 200 million by 2024. Luminary aims to meaningfully cater to India’s vibrant cultural, demographic and linguistic diversity with soon-to-be-launched exclusive Indian content. <a name="m_-7922449519507527228_m_-469251050635407937_m_6068447029345576171_m_-706644968640035600_m_2072713269564072058_m_6896817252801412630_m_6296800022619968465_m_4879747725434813834_m_-6029213800918870495_m_-8064029617444494804__z8u3paip9mik"></a>Drawing on Times Bridge’s local know-how, its operational support and the unmatched reach of Times Group assets, Luminary will forge strategic partnerships, launch original Indian content, build a localized brand voice and contextualize its product experience for the Indian market. Times Bridge’s unique influence-and-insight oriented approach and dedicated resources will accelerate the growth of Luminary’s platform and advance its mission in India. Simon Sutton, CEO of Luminary Media, said, “India is an incredibly exciting audio market, and we are thrilled to have the opportunity to serve it with Times Bridge. We cannot wait for Indian audiences to experience our unique content offering. Over the course of the next year, we plan on becoming a part of the robust Indian podcast ecosystem. “ <a name="m_-7922449519507527228_m_-469251050635407937_m_6068447029345576171_m_-706644968640035600_m_2072713269564072058_m_6896817252801412630_m_6296800022619968465_m_4879747725434813834_m_-6029213800918870495_m_-8064029617444494804__fgkqux3ldpd4"></a>Rishi Jaitly, CEO of Times Bridge, added: “Times Bridge’s mission is to bring the world’s best ideas to India and share India’s best insights with the world. Luminary is an original idea with proven appeal with audiences who are passionate about high-quality audio experiences. With podcasting as a medium on the rise in India, and with millions of Indians now developing a habit of educating and engaging via audio, we are confident Luminary will delight new audiences in India - and unlock new stories from India for the world.”

Luminary partners with Times Bridge to bring its premium podcast platform to India

Luminary, among the world’s leading subscription platforms for high-quality podcasts, today announced a partnership with <keyword id="4519251" type="PERSON" weightage="20" keywordseo="times-bridge">Times Bridge</keyword> to bring its premium audio experience to Indian consumers. Times Bridge, a leading global investments and partnerships firm, will enable Luminary to launch, scale and expand its reach in India, the world’s largest open Internet market. With news of this strategic partnership, Luminary joins Times Bridge’s global portfolio of market-leading, mission-driven partners who see India as essential to their global business: consumer and enterprise businesses alike, including Airbnb, Coursera, Headspace, Houzz, Stack Overflow, Smule, Uber and <keyword id="1959531" type="PERSON" weightage="20" keywordseo="Wattpad">Wattpad</keyword>, have all generated outsized global value for themselves in recent years by partnering with Times Bridge in India. Times Bridge is a division of The <keyword id="11125" type="ORGANIZATION" weightage="20" keywordseo="Times-Group">Times Group</keyword>, India’s oldest and largest media and digital company. Founded in 2018 and backed by marquee global investors including <keyword id="89463" type="ORGANIZATION" weightage="20" keywordseo="NEA">NEA</keyword>, Luminary has set out to transform the global podcasting industry by offering an elevated experience for both listeners and creators. The company offers a subscription service for its premium content - which features personalities such as Russell Brand, Lena Dunham, Trevor Noah, and Dave Chappelle - and has amassed a slew of accolades, most recently from The <keyword id="216707" type="CITY" weightage="20" keywordseo="NEW-YORKER">New Yorker</keyword>, The Webby Awards and Adweek. In April, Luminary announced that its podcasts would be offered on the Luminary channel of Apple Podcasts, making them available globally. Luminary’s official launch in the Indian market coincides with exceptional growth in audio consumption across India in recent years. The country is now the world’s third-largest podcast market, after China and the United States, with a monthly listenership of 58 million and expected growth to 200 million by 2024. Luminary aims to meaningfully cater to India’s vibrant cultural, demographic and linguistic diversity with soon-to-be-launched exclusive Indian content. Drawing on Times Bridge’s local know-how, its operational support and the unmatched reach of Times Group assets, Luminary will forge strategic partnerships, launch original Indian content, build a localized brand voice and contextualize its product experience for the Indian market. Times Bridge’s unique influence-and-insight oriented approach and dedicated resources will accelerate the growth of Luminary’s platform and advance its mission in India. <div type="ExtQuote" text="India is an incredibly exciting audio market and we are thrilled to have the opportunity to serve it with Times Bridge. We can’t wait for Indian audiences to experience our unique content offering. Over the course of the next year we plan on becoming a part of the robust Indian podcast ecosystem." auname="Simon Sutton, CEO of Luminary Media"></div><div type="ExtQuote" text="Times Bridge’s mission is to bring the world’s best ideas to India and share India’s best insights with the world. Luminary is an original idea with proven appeal with audiences who are passionate about high-quality audio experiences. With podcasting as a medium on the rise in India, and with millions of Indians now developing a habit of educating and engaging via audio, we are confident Luminary will delight new audiences in India - and unlock new stories from India for the world." auname="Rishi Jaitly, CEO of Times Bridge"></div>

<ul><li>Business Insider brings you a <keyword id="1614221" type="PERSON" weightage="20" keywordseo="reading-list">reading list</keyword> by the famous leaders and authors, amid the global pandemic. </li><li>This week, we bring you the recommended books by leaders like Warren Buffet, Bill Gates, Jack Dorsey and more. </li><li>Here are all the stories you can explore from their chosen list.</li></ul>The Coronavirus pandemic is showing no signs of dying down and social distancing and self isolation are here to stay. This is also causing anxiety among business leaders, employees and even students who are stuck at home. To counter that, Business Insider brings you a reading list by the famous leaders and authors, amid the global pandemic. Business Insider collates interesting <keyword id="4100211" type="PERSON" weightage="20" keywordseo="Books-to-read">books to read</keyword>, giving an outlook on career and professional growth, setbacks and opportunities. This week, we bring you the recommended books by leaders like Warren Buffet, Bill Gates, Jack Dorsey and more. According to them, these books have the potential to make a difference in the real world. Here are all the stories you can explore from their chosen list. The Choice: Embrace the possible by Dr Edith Eva Eger Recommended by Microsoft co-founder <a href="https://www.weforum.org/agenda/2020/05/bill-gates-2020-summer-reading-list/">Bill Gates</a>, The Choice is a book that instills hope in difficult times. According to Gates, the book is a guide to overcome a trauma. At the age of 16, Eger was sent to Auschwitz — where she was forced to dance, hours after her parents were killed — to survive. After going through all the chaos and decades of struggle and flashbacks, she returned to her place and became a therapist. She healed, and helped others heal in the process — and finally forgives herself. The book narrates how our own minds can confine us and the way to freedom. Humankind: A hopeful history by Rutger Bregman This book is one of the latest recommendations by the <a href="https://www.inc.com/jeff-haden/15-great-leadership-books-on-adam-grants-summer-reading-list.html">American psychologist and author Adam Grant. </a> Written by Rutger Bregman, Humankind is a book that offers positivity and portrays a more uplifting and rewarding human nature — discarding a general perception that humans are selfish. Humankind is a story that showcases a future where there are more givers than takers. The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert Iger Recommended by Bill Gates, The Ride of a Lifetime by Robert Iger narrates <a href="https://www.gatesnotes.com/Books/The-Ride-of-a-Lifetime">what it takes to be a CEO of a large organisation.</a> The story talks about the struggles and success of the Walt Disney Company during its most testing times. Rober Iger became the CEO of the Walt Disney Company in 2005 when the technology was fast changing and the businesses needed to adapt to it. The book talks about four leadership principles — optimism, courage, decisiveness and fairness — to sail through. Iger shares his journey leading over 220,000 employees. 21 Lessons for the 21st Century by Yuval Noah Harari 21 Lessons for the 21st Century, recommended by Twitter CEO Jack Dorsey, explores the present lives. Yuval Noah Harari shows how to protect from nuclear war and technological disruptions, which is relevant in the current times. The Making of a leader: Recognizing the Lessons and Stages of Leadership Development by J Robert Clinton Recommended by Adam Grant, The making of a leader takes us through the leadership journey — <a href="https://www.inc.com/jeff-haden/15-great-leadership-books-on-adam-grants-summer-reading-list.html">how a leader develops over time</a>. The book narrates how to recognise your direction in life, and where you stand in the leadership development cycle. It also offers to identify people with leadership characteristics. The book shares insights on achieving and sustaining success. Keeping at it: The quest for sound money and good government by Paul Volcker Warren Buffet, a global investor recommends reading Keeping at it, a book that narrates the changes that have taken place in America — its people, government and the economy after World War II. Paul Volcker was the chairman of the Federal Reserve for eight years. Through his book, Volcker shows how to deal with a crisis. SEE ALSO: <a href="https://www.businessinsider.in/india/news/in-meerut-india-monkeys-snatch-coronavirus-tests-locals-fear-transmission/articleshow/76090064.cms">Watch the bizarre video of monkeys who snatched blood samples of COVID-19 patients in India — locals fear transmission</a> <a href="https://www.businessinsider.in/entertainment/news/sonu-sood-life-story-first-film-love-story-net-worth/slidelist/76088911.cms">Sonu Sood’s life story, his date of birth, see his family pics ⁠— all the things that Indians want to know about the latest internet sensation</a> <a href="https://www.businessinsider.in/business/startups/news/instamojo-is-now-approving-small-ticket-loans-on-whatsapp-and-it-has-become-an-instant-hit/articleshow/76088012.cms">Instamojo is now approving small ticket loans on WhatsApp and it has become an instant hit</a>

Six books recommended by luminaries like Bill Gates and Warren Buffett

Pune will be hosting India's maiden <keyword id="6356028" type="COMPANY" weightage="20" keywordseo="Sports">sports</keyword> literature festival 'SporTale', a two-day event which will feature as many as 38 luminaries from the field of sports, media, cinema, books and photography. From Virender Sehwag's exploits on Twitter to stories that helped shape <keyword id="6354486" type="PERSON" weightage="20" keywordseo="Virat-Kohli">Virat Kohli</keyword>'s victorious journeys, many untold sports tales will be on the cards when the event begins here on February 21. Sharing the inside stories of their journeys and trade will be 15 sports stars, nine sports journalists, five novelists and four cine stars. Among those who have a connect with sports and sports biopics, three advertising gurus will also be part of the festival. Even the Photographers who captured the iconic sporting moments through their lenses will also join in. The man to redefine <keyword id="1521" type="CITY" weightage="20" keywordseo="Cricket">cricket</keyword> ethos, <keyword id="6360637" type="PERSON" weightage="20" keywordseo="Kohli">Kohli</keyword> will share the stage with Vijay Lokapally, the senior cricketer writer with the Hindu and author of Kohli's cricketing journey 'Driven'. Indian sports biggest sensation <keyword id="406835" type="UNKNOWN" weightage="20" keywordseo="Dipa-Karmakar">Dipa Karmakar</keyword> along with her coach Bishweshwar Nandi will also be present to talk about an expedition from a remote town to conquer the world and etch India's impression on global gymnastics. On the occasions of the 40th anniversary of his first book 'Sunny Days', batting legend <keyword id="22169" type="PERSON" weightage="20" keywordseo="Sunil-Gavaskar">Sunil Gavaskar</keyword> will narrate hilarious stories of his early days in cricket to another former batting great <keyword id="6363956" type="COMPANY" weightage="20" keywordseo="VVS-Laxman">VVS Laxman</keyword>. This is going to one big event for sports lovers in India.

Pune to kickstart India's maiden sports literature festival 'SporTale' on 21st Feb

The newly-elected <keyword id="22895734" type="General" weightage="20" keywordseo="ICC-Chairman" source="keywords">ICC Chairman</keyword> <keyword id="19930802" type="General" weightage="100" keywordseo="Jay-Shah" source="keywords">Jay Shah</keyword>'s efforts as <keyword id="20593546" type="General" weightage="20" keywordseo="BCCI-secretary" source="keywords">BCCI secretary</keyword> in giving equal priority to men's and <keyword id="20018767" type="General" weightage="20" keywordseo="womens-cricket" source="keywords">women's cricket</keyword> have made the Indian board a "pioneer" for other governing bodies of the game to follow, reckoned legendary <keyword id="19919207" type="General" weightage="20" keywordseo="Sachin-Tendulkar" source="keywords">Sachin Tendulkar</keyword> on Wednesday. Shah will leave <keyword id="19901245" type="General" weightage="20" keywordseo="BCCI" source="keywords" meta.keywordsubtype="org" meta.entityname="BCCI" meta.hostid="261" meta.entityid="BCCI">BCCI</keyword> after a five-year stint, which began in October 2019, to take over as the independent chairman of the <keyword id="19901179" type="General" weightage="20" keywordseo="International-Cricket-Council" source="keywords" meta.keywordsubtype="org" meta.entityname="International Cricket Council" meta.hostid="261" meta.entityid="International Cricket Council">International Cricket Council</keyword> from December 1. Tendulkar joined many former and current players to extend his wishes to Shah, who will be the youngest ICC chairman in history at the age of 35. "Being enthusiastic and having the drive to do something good for cricket are essential qualities for a cricket administrator. @JayShah displayed these traits wonderfully during his stint as @BCCI secretary," Tendulkar wrote on X. "His endeavours towards prioritising both women's cricket and men's cricket have made the BCCI a pioneer that other boards can follow. I wish him the very best of luck towards the next phase of his journey, as he becomes the youngest chairman of the @ICC," he said. Shah will be the fifth Indian to head the ICC and Tendulkar hoped that he would be able to carry the legacy forward. "India has sent several luminaries to lead the ICC as administrators: Mr. Jagmohan Dalmiya, Mr. Sharad Pawar, Mr. N. Srinivasan, and Mr. Shashank Manohar. I am sure he will build on their legacy and take the game of cricket forward," he added. Former India skipper <keyword id="19951519" type="General" weightage="20" keywordseo="Sourav-Ganguly" source="keywords">Sourav Ganguly</keyword>, who was the BCCI president during Shah's first term wrote, "Congratulations to Jay Shah @JayShah on his new role as ICC chair.. wish him a great journey ahead .." (sic) India's batting mainstay Virat Kohli also congratulated Shah for his new role. "Many congratulations @JayShah on being elected as the ICC chairman. Wishing you great success ahead," he wrote. India's Test and ODI skipper Rohit Sharma wrote, "Heartiest Congratulations @JayShah." Jasprit Bumrah also extended his wishes, "Congratulations @Jay Shah bhai! Your passion for the game will ensure it's taken to the next level. Wishing you lots of luck!"

Jay Shah's endeavours as BCCI secretary made it a pioneer for others to follow: Sachin Tendulkar

New Delhi [India], December 21: While making significant strides in various sectors, there are leaders in India who are standing out for their work worldwide. The "Global <keyword id="397956" type="General" weightage="20" keywordseo="indian-leaders" source="Orion">Indian Leaders</keyword> 2023" list curated by World Brand Affairs has featured leaders from across the country who are known for their innovative, resilient, and persistent approach to functioning in their respective industries. These people are heading towards new heights and establishing standards for excellence. The list honors their outstanding efforts and accomplishments which have propelled their companies to unbound success. Their inclusion in the list highlights their exceptional abilities to navigate challenges, adapt to changing market trends, and consistently deliver groundbreaking results. Gaurav Munjal, CEO of Unacademy Gaurav Munjal is the co-founder and CEO of Unacademy, India's largest online learning platform. With a vision to democratize education, Munjal pioneered Unacademy's growth, transforming it into a leading ed-tech powerhouse. His innovative leadership has revolutionized accessible and quality education, empowering millions of learners across the globe. Kunal Shah, Founder of CRED Kunal Shah is the founder and CEO of CRED, a fintech startup revolutionizing credit card payments in India. As a serial entrepreneur, Shah previously founded FreeCharge, later acquired by Snapdeal. His innovative approach to creating rewarding credit experiences has helped CRED to redefine credit card usage while fostering financial literacy. Ashish Hemrajani, Co-founder and CEO of BookMyShow Ashish Hemrajis the co-founder and CEO of BookMyShow, India's leading online entertainment ticketing platform. Hemrajani's unique idea revolutionized the way people book tickets for movies, events, and live performances. His ingenious leadership transformed BookMyShow into a cultural phenomenon, reshaping the access to entertainment industry across the country. Fardin Sheikh, Managing Director at Wizence Group Fardin Sheikh is a seasoned professional with over 25 years of exemplary leadership experience, earning him recognition as a Distinguished Digital Transformation Leader. His dynamic career spans across various roles, showcasing a remarkable blend of strategic vision, project management acumen, and a strong commitment to driving digital innovation. Pariksha Rao, Founder of NuWe Starting as a Clinical Nutritionist, Pariksha Rao has morphed into various roles with the intent to help demystify and democratize healthcare. From maternal well-being to fetal health and tailored nutrition for weaning kids to teens, her work has helped impact over 200,000 lives over nearly two decades of her career. She continues to amplify her impact with NuWe. Poojaa Choprah, CEO and MD of Felix Impex Poojaa Choprah, a visionary CEO &amp; MD of Felix Impex Pvt Ltd., and founder of PNA ORIGINE, is renowned for strategic business acumen and market expansions. A trailblazer in entrepreneurship, her global fashion insights, artistic fervor as a Kathak dancer, and bespoke training expertise redefine success, weaving innovation and cultural fluency into her vibrant career. Amandeep Kaur Khangura, Director of Tru Prime Amandeep is a Canadian born entrepreneur who moved to India in 2011, and acquired Indian Citizenship to follow her passion to bring social empowerment in rural Punjab. During her time in Canada, Amandeep chaired HR &amp; Finance for a $500M project. Currently, in India, she operates Majara Dairy Farm which has 2,600 livestock and is the largest dairy farm operator in Punjab and one of the largest in India. Pt. Dr Sanjeev Kumar Srivastava, Nadi and Vedic Celebrity Astrologer Renowned globally as a luminary in Nadi and Vedic astrology, Pt. Dr. Sanjeev Kumar Srivastava is celebrated across 70+ nations for his remarkable precision in predictions &amp; teaching Nadi Astrology. With an illustrious career spanning 27 years, his astonishing success rate of 95-97% and expertise in Nadi Nakshatra Sutras exemplify his command in the celestial arts. Dr Prachiti Punde, Director of Proluxe Dr Prachiti Punde is a powerhouse in Integrated Medicine, Director of Proluxe Pvt Ltd, and Mrs. Universe Tolerance 2021. She transforms health and lifestyle with an exclusive GLAMOWELL multi-experience centre and revolutionizes wellness with patented tools and a unique mobile app. Along with being a spiritually blessed child, she is also an Anesthetist and mindskills Trainer with 15+ books published. Sanju Pudyandil, Founder of Whitespace Brand Consulting Sanju Pudyandil, a luminary in brand management and marketing, launched Whitespace Brand Consulting after honing his expertise at Ray+Keshavan, presently Super Union. Renowned for orchestrating transformative corporate revamps, he spearheaded impactful makeovers for illustrious brands like Canara Bank, Trident Hotels, J&amp;K Bank, Punj Lloyd, CEAT Tyres, and Fair &amp; Lovely, among others. Stuti Galiya, Partner at Khaitan &amp; Co. Stuti, an esteemed Advocate and solicitor, serves as a Partner at Khaitan &amp; Co., excelling in mergers &amp; acquisitions, private equity, corporate laws, commercial contracts, and foreign investments. Recognized as the "Luxury Retail Lawyer of the Year 2023" by APAC Insider, her expertise in the luxury retail sector marks her as an ingenious leader in the Asia-Pacific legal domain. Srividhya, Founder of HITECH Engineering Solutions (India) Srividhya, founder of HITECH Engineering Solutions (India) holds a deeply rooted legacy in Construction since 1998. Her indomitable optimism defied industry challenges, establishing a prominent platform despite male-dominated norms. Under her guidance, the company thrives as a certified SSI unit with ISO 9001:2015, ISO 14001:2015 &amp; OHSAS 4500: 2018 qualifications, renowned for cost-effective solutions nationwide and across Asia. Debabrata Sarkar, CMD at MicroAlgae Solutions Debabrata Sarkar is an agricultural innovator with 26+ years of global experience. Armed with a BCKVV agriculture degree and IIM Kolkata alumni status, he led strategic units for esteemed firms in Asia Pacific. He is currently serving as the CMD at MicroAlgae Solutions India Pvt Ltd, a subsidiary of AlgaEnergy Spain. Mogilipuri Krishna Chaitanya, Director at Wonder View Media As a Director at Wonder View Media Pvt Ltd, a CMPTL franchise specializing in IT services and Business Consulting, Mogilipuri Krishna Chaitanya facilitated substantial growth for his brother's business. With over 9 years of experience, he continues to excel as a Software Engineer at Tata Consultancy Services (TCS) and has made significant contributions to tech giants like Apple, Google, and more. Subhajit Banik, Founder of Birdlens Creation Subhajit ventured into photography in 2007 as a model, cultivating expertise in lighting and creative framing. Winner of the Glamhunt competition by ABP group in 2010, he founded Birdlens Creation in 2015. Specializing in wedding photography, Subhajit crafts timeless, emotive images reflecting couples' love and joy. Dr Rahul Mirchandani, Chairman &amp; Managing Director of Aries Agro Limited Dr Rahul Mirchandani, ranked among the 30 Most Innovative CEOs in India, has pioneered unique strategies to build 130+ Aries specialty crop nutrition brands. With a PhD in Management Studies, he teaches Marketing, Innovation, and Entrepreneurship across 50+ B-Schools. He plays key roles in CII's agriculture council, and key governmental panels and was the National Chairman of CII's Young Indians. Vinay Kumar Singh, Executive Director and CEO of Thomson Digital and Q&amp;I (India) Vinay Kumar Singh is the Executive Director and CEO of Thomson Digital and Q&amp;I, with over 30 years of industry expertise. He pioneered Thomson Digital in India and globally, founding associated companies and an education technology startup. Specializing in scientific and educational content, Vinay completed his Executive Training Programs at ISB Hyderabad. Saurabh Gupta, Founder &amp; CEO of Verismart.ai A 3-time entrepreneur and angel investor in 9 deep tech firms, Saurabh Gupta is now leading Verismart.ai which pioneer in blockchain-based Ad-tech/Data Interoperability platform with over 520M+ users data pipeline while ensuring privacy compliance. He also acquired dolphinchat.ai., and has been a speaker at 50+ global conferences talking about Blockchain and data privacy. Vikkas K Jha, Founder of Brand Kettle Vikkas K Jha, an ace marketing professional turned visionary entrepreneur, founded Brand Kettle amidst the pandemic. With expertise in Commercial Fitouts, Retail Roll-Outs &amp; experiential marketing, he expanded Brand Kettle's services, integrating 30+ brands, within 3 years. He is also driving impactful social change via the Brand Kettle Foundation's NGO initiatives. Atharva Bahadur, CEO of Drishti Pures Atharva Bahadur is the CEO of Drishti Pures in Lucknow. Under Atharva's leadership, Drishti Pures, a pioneering endeavor, engages abandoned, differently-abled children in producing Cold Pressed Oil and processing pure spices, aiming to foster self-reliance among them. Currently housing 260 abandoned children, Drishti remains the largest institution of its kind globally. Harsh Niwas, Manager Legal and Team Lead at Unitech Limited Harsh Niwas is an international consultant having more than 12 years of experience in the Real Estate and Mining industries. His expertise lies in project management, legal strategy, and stakeholder communication, delivering successful outcomes and operational efficiency. Known for strong leadership, negotiation, and collaboration skills, he ensures compliance and value creation within teams and organizations. Hussain Kalsekar, Founder and CEO of 366 DigitX Renowned for fostering enduring relationships with corporate decision-makers, Hussain Kalsekar has steered 366 DigitX to unparalleled heights. His client-centric approach has garnered him accolades globally. Recognized as one of the top 100 smartest digital marketing leaders by the World Marketing Congress, he was also recently honored among the Top 50 Global High Flyers and awarded as the Leader in Digital Marketing for 2023. (ADVERTORIAL DISCLAIMER: The above press release has been provided by PNN. ANI will not be responsible in any way for the content of the same)

Global Indian Leaders of The Year 2023 as per World Brand Affairs

Allu Arjun-starrer "Pushpa: The Rise" has collected over 10 million Rubles at the box office in <keyword id="6358826" type="General" weightage="100" keywordseo="russia" source="Orion">Russia</keyword>, the makers said on Monday. The <keyword id="13104" type="General" weightage="50" keywordseo="telugu" source="Orion">Telugu</keyword> blockbuster was released in the Russian language in 774 screens across the country on December 8, said Mythri Movie Makers on its official Twitter page. "#PushpaTheRise is a RAGE in Russia. 25 days and counting of a successful run in 774 screens with a collection of over 10M Rubles," the production banner said in the tweet. Ten million Rubles amount to approximately Rs 13 crore. Also starring Rashmika Mandanna, "Pushpa: The Rise" depicts the rise of a low-wage labourer (Arjun) in the smuggling syndicate of red sandalwood, a rare wood that grows only in the Seshachalam Hills of <keyword id="37102" type="General" weightage="50" keywordseo="andhra-pradesh" source="Orion">Andhra Pradesh</keyword> state. It was released in India in association with Muttamsetty Media on December 17, 2021, and went on to become one of the biggest money-spinners of the year earning over Rs 350 crore. The film also opened the fifth edition of the Indian Film Festival in Russia on December 1. Arjun, Rashmika, director Sukumar Bandreddi, producer Ravi Sankar and music composer DSP attended the gala in Russia. A sequel, titled "Pushpa: The Rule", is under production. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/pel-vivienne-westwood-cyrus-mistry-pope-benedict-xvi-and-more-luminaries-who-passed-away-in-2022/slidelist/96678840.cms">Pelé, Vivienne Westwood, Cyrus Mistry, Pope Benedict XVI and more: Luminaries who passed away in 2022</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/anupam-kher-starts-shooting-for-vivek-agnihotris-the-vaccine-war/articleshow/96682753.cms">Anupam Kher starts shooting for Vivek Agnihotri's 'The Vaccine War'</a>

'Pushpa: The Rise' raises 10 million Rubles at Russia box office

<ul><li>Sony Sports has played a key role in bringing non-cricket sports to India.</li><li>This year, Sony Sports is the official broadcaster of the once-in-a-four-year global sports event, Tokyo Olympics.</li><li>Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India tells us how the broadcaster is trying to popularize other sports in India, its plans to immerse consumers with innovative marketing and more.</li></ul>With the lockdown being enforced, subsequent stoppage of play on the field and IPL getting postponed, advertisers have been starved of a good sporting tournament. After the pandemic, many sports properties have either been cancelled or postponed, directly affecting India’s ad revenue and sponsorship pie. While India’s most worshipped sport, cricket, still dominates viewership and sponsorship, <keyword id="3132005" type="PERSON" weightage="20" keywordseo="Sony-Pictures-Network">Sony Pictures Network</keyword> (SNP) has given its fans more choices between sporting events and SonyLiv has given them options in terms of what, when and how much to watch, leading to a rise in demand for subscription viewing in live sports. After a long, dry spell, millions of Indians are expected to tune into Tokyo Olympics this year. Sponsors and brands have also started seeing the Olympics as the one occasion to capitalise on the media and consumer attention. As a result, Sony Sports has seen an uptick in demand from sponsors and advertisers across categories for the summer games. To help its advertisers get the best bang for their buck, SPN launched an ‘innovative’ advertising format ‘Split-screen ads,’ which has <a href="https://twitter.com/Archit_0106/status/1418542834395729923">gained </a><a href="https://twitter.com/PrashantMUFC/status/1420988968238161920">mixed </a><a href="https://twitter.com/LifeIsAnElation/status/1418552243893116935">reviews </a>on social media. We caught up with Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India to further understand what kind of response the broadcaster and streaming player has seen from advertisers and sponsors, how it is trying to increase non-sporting events’ viewership in india <cmsannotation type="cmsannotation" annotationid="Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?" text="Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?">Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?</cmsannotation> Indians have always been extremely supportive of the Indian athletes when they compete at a global stage. Their performances are celebrated as it is a huge thing to even get to participate, let alone winning a medal at Olympics. More and more business houses/organizations/brands have started promoting various athletes and or Indian contingent. Sports in India is growing dramatically as an entertainment option beyond just cricket. This year. Sony Sports has embarked on a mission to popularize the athletes participating in the <keyword id="7932992" type="UNKNOWN" weightage="20" keywordseo="olympic-games-tokyo-2020">Olympic Games Tokyo 2020</keyword> and to make them household names. Sony Sports launched the grandest ever campaign in the history of Indian Olympics, Hum Honge Kamyab to galvanize the whole nation to cheer for the India contingent. From the honorable Prime minister of India himself to the sports minister as well as industrialists, sports personalities, philanthropists, Bollywood Superstars, Youtube influencers joined us in our endeavor. Sony Sports has collaborated with the Ministry of Youth Affairs and Sports as well as eminent personalities and joining the brigade are Union Minister for I&amp;B and Youth Affairs &amp; Sports, Shri Anurag Thakur, General Bipin Rawat, Chief of Defence Staff and Chairman Chiefs of Staff Committee and Mr. N.P. Singh, MD &amp; CEO, Sony Pictures Networks India, along with Amitabh Bachchan, Akshay Kumar, Anupam Kher, Sajjan Jindal, Sudha Murty, Nita Ambani, Gautam Adani, Rana Daggubati, Yuvraj Singh, Anjali Bhagwat, Parth Jindal, Boman Irani, Farhan Akhtar, Sonakshi Sinha, Johnny Lever, Ali Fazal, Adille Sumariwala, Arshad Warsi, Pullela Gopichand, Vijender Singh, Anjali Bhagwat, Harsha Bhogle, Shankar Mahadevan, Anurag Basu, and many more to catalyze the Olympic momentum in the nation for the landmark event. This was unprecedented and Sony Sports’ efforts have pumped up the volume of Olympics in India and the #Olympicsjosh decibels have gone up to another level. <div type="Youtube" id="-bnwo0ezgQE" title="Watch PV Sindhu, Manu Bhaker, Mary Kom, Deepak Kumar, Hockey (M) &amp; others LIVE, TOM, July 25 on Sony" thumbUrl="https://i.ytimg.com/vi/-bnwo0ezgQE/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Q. Can you tell us what kind of interest you have seen from advertisers and brands?" text="Q. Can you tell us what kind of interest you have seen from advertisers and brands?">Q. Can you tell us what kind of interest you have seen from advertisers and brands?</cmsannotation> We have received a phenomenal response from advertisers and we have got sponsors on board across categories like beverages, FMCG, education, automobiles, banking, finance, gaming, sports foundations amongst others. The sponsors are Coca-Cola India Pvt. Ltd., LIC, JSW, MPL, Hero MotoCorp, Amul, Reserve Bank of India, AMFI and other advertisers include Visa, Byju’s, Adani Group, Herbalife Nutrition &amp; Lenovo and more. <cmsannotation type="cmsannotation" annotationid="Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?" text="Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?">Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?</cmsannotation> We expect great Sports like Wrestling, Shooting, Archery and Hockey, which have also done extremely well on TV in the past, due to the medal winning performances by Indian Athletes. Additionally, there has been high interest to watch Athletics and Gymnastics, owing to the visually engaging nature of the sports. During the 2016 Rio Olympics, Badminton had the highest viewership owing to PV Sindhu winning a silver medal. The final match between PV Sindhu and Carolina Marin was watched by 42 million viewers across the country. This year, we have our largest contingent ever of 127 athletes travelling to Tokyo and the whole nation will want to support and watch our athletes in the various sports disciplines they are competing in like boxing, wrestling, tennis, athletics, badminton, hockey, shooting, archery, weightlifting, Equestrian, Table tennis and more. Some of the athletes that the audiences are already looking out for are Manu Bhaker and Saurabh Chaudhary in shooting, Vinesh Phogat and Bajrang Punia in wrestling, Amit Panghal and Mary Kom in boxing, Deepika Kumari and Atanu Das, PV Sindu in badminton and more. Also, for the first time, we will see participation in fencing with Bhavani Devi and Fouaad Mirza making it to the equestrian event which will also attract audiences. Additionally, to reach out to a wider audience and engage viewers across India, Sony Sports will have a Live wraparound studio show called SPORTS EXTRAAA with a distinguished panel that comprising former Olympians and legendary Indian athletes like Vijender Singh, Gagan Narang, Karnam Malleswari, Anjali Bhagwat, Anju Bobby George, Sakshi Malik, Viren Rasquinha, Somdev Devvarman, Trupti Murgunde, Rahul Banerjee, Kripa Shankar and Satish Shivalingam. We will also have the world-renowned Sprinter and four-time Olympic medalist, Yohan Blake, considered to be the second fastest man after Usain Bolt as a marquee expert on the show. The comprehensive coverage for the global event will be broadcast LIVE in four languages: SONY TEN 2 and SONY SIX channels in English, SONY TEN 3 channels in Hindi and in Tamil &amp; Telugu on the newly launched SONY TEN 4 channels. <cmsannotation type="cmsannotation" annotationid="Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?" text="Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?">Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?</cmsannotation> The Olympic Games is an extremely premium global sporting event, the greatest show on earth with 200+ countries, 11000+ athletes across 339 events in 33 different sports, encompassing a total of 50 disciplines. As I mentioned earlier, this year, we have rolled out the grandest campaign for this showcase event involving 30+ luminaries across the country. The sheer association to the Olympics for any brand will create and drive great brand perception and awareness value. We have offered value-based propositions to our clients and have ensured that we amplify their associations with athletes in the Indian contingent which they might be sponsoring. The brands have also been given the opportunity to ride on the back of the amazing build- up programming which we have locally produced adding to the brands association and visibility. Series like “Torch bearers” are resonating well with our audiences. We are also excited to offer a new breakthrough innovation “Split Screen” advertisement opportunity during the live broadcast. This will help the brands break away from the clutter and amplifies the brand’s visibility manifold without intruding into the viewing experiences of our audiences. This new technology is a game changer and will surely get the best ROI for our key sponsors. <cmsannotation type="cmsannotation" annotationid="Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?" text="Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?">Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?</cmsannotation> While Indian Cricket will dominate viewership and revenues, Sony Sports has been consistently making efforts to massify and popularize other sports. Sony Sports is a global multi-sporting arena and sports marketing here, is not only talks to the purists but also focuses on attracting fence-sitters and newer audiences to join the Sony Sports community. This has paid off and every year our viewership for sports like WWE, UFC, football properties like UEFA Champions League and non-India cricket is steadily growing. Even the recently concluded UEFA EURO 2020 on our sports channels has seen massive growth compared to the last edition in 2016 by almost 70% Sports as an entertainment quotient is only going to grow.

Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN

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