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9 mins read
How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again
Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…
Olivia Singh
4 mins read
I quit my finance job and set up LØCI, the sneaker brand loved by Leonardo DiCaprio and Nicki Minaj — here's how I did it
Emmanuel Eribo gave up his finance job to cofound Butterfly Twists and then luxury sneaker brand LØ…
Jyoti Mann
8 mins read
A clothing designer says Taylor Swift wearing her skort was the 'ultimate karma' against brands that have ripped her off
Blogilates founder Cassey Ho is an influencer, fashion designer, and Swiftie. She's ecstatic that T…
Amanda Krause
2 mins read
Super thief who inspired movie Oye Lucky! Lucky Oye! held in Lucknow
One month after his release from prison, the 53-year-old super thief alias Bunty chor, who inspired…
3 mins read
The lucky breaks that built Nike, from signing Jordan to the rise of jogging
Nike is set to release an Air Jordan in"lucky green."The movie "Air" has renewed attention to Nike'…
Matthew Kish
2 mins read
The pandemic is creating a reckoning for jeans
As many continue to stay home, they want clothing that is both comfortable and functional. Where do…
Madeline Stone
2 mins read
Patrick Mahomes has a lucky pair of red underwear that he wears for every game
Patrick Mahomes, two-time Super Bowl-winning quarterback, plays NFL games while wearing the same pa…
Alan Dawson
1 min read
The rise and fall of Lucky Brand, the once-beloved mall brand and staple for trendy denim and bohemian chic fashion
Now, the brand is the latest to feel the strain of the coronavirus, and in turn, announced it will …
Bethany Biron
2 mins read
Lucky Brand just filed for bankruptcy and is immediately closing 13 stores — here's the full list
Lucky Brand filed for Chapter 11 bankruptcy protection on Friday, citing poor sales and performance…
Bethany Biron
2 mins read
Major brands and retailers join the 'Blackout Tuesday' movement with some closing stores and urging employees to protest peacefully
The "Blackout Tuesday" protest was initiated by the music industry; its intention is to pause busin…
Mary Hanbury
2 mins read
The FDA and General Mills are investigating Lucky Charms following a surge in reports of illness linked to the cereal, a report says
General Mills says it hasn't found any evidence of illnesses linked to Lucky Charms but was "fully …
Grace Dean
30 mins read
Inside Nike: Sources share claims of sexism, cheating, abuse at the world's wokest brand
A new movie trumpets Nike's creation of the iconic Air Jordan sneakers in the 1980s. But the compan…
Joshua Hunt
1 min read
The company behind Forever 21 and Brooks Brothers is delaying IPO plans and selling stakes to private equity firms
ABG's CEO reportedly said the company will target an IPO in 2023 or 2024.
Carla Mozée
6 mins read
Interview: Malaika Arora on her recent brand associations and thought process behind brand collaborations
Malaika Arora talks about her recent association with Kapiva, screening process for selecting brand…
3 mins read
A baby brand is giving away more than $2,000 so parents can get time away from their kids. As a parent, this depresses me.
Frida Baby is offering $2160 to five parents so they can pay for a nanny or fly grandparents in for…
Conz Preti
6 mins read
Music fans are turning to Amazon, Shein, and other fast-fashion brands to look their best at big stadium tours, but tons of those clothes end up in the landfill. Some concert-goers have a better idea.
Music fans have become eager to attend concerts in standout outfits that rival the performers' clot…
Amanda Krause
3 mins read
Dream11's latest campaign features Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar Dhawan
Dream11 urges fans to #DreamBig through their new campaign ahead of the ICC Men’s T20 World Cup 2021
5 mins read
Here’s how Cargill is listening to its consumers and coming up with products to best cater to evolving consumer needs
Here's Cargill's growth roadmap for the next few years
2 mins read
ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
Onboards Reliance as its Digital Media Partner
3 mins read
I launched my brand with $40 in 2016 and hit $4 million in revenue last year. Here's how to start a business with little or no money.
Tori Dunlap, the founder of the financial-advice platform Her First $100K, shared her advice for bu…