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The terrifying <keyword id="146947" type="General" weightage="70" keywordseo="lightning" source="Orion">lightning</keyword> and thunder phenomenon that <keyword id="6355192" type="General" weightage="80" keywordseo="lucknow" source="Orion">Lucknow</keyword> witnessed in the wee hours of September 11 is the kind never seen before. Although lightning with thunderstorms are not unusual, the residents of Lucknow faced a harrowing night because of high frequency. The Met officials said there was lightning for 11 and half hours intermittently from 7.40 p.m. to 7.10 a.m. However, the India Meteorological Department (<keyword id="6366970" type="General" weightage="50" keywordseo="imd" source="Orion">IMD</keyword>) does not have data on the number of lightning strikes between these hours and any previous records. Atul Kumar Singh, a senior scientist at IMD Lucknow, said that movement of cloud mass is comparatively slower during monsoon. "Cyclonic circulations over north-west Madhya Pradesh and the monsoon trough was slightly to the south of its normal position due to which there was abundant moisture supply from Bay of Bengal over the state of Uttar Pradesh in the lower troposphere. "At the same time there was an active western disturbance in the middle troposphere which was interacting with low level easterly due to this synoptic setting up this kind of rainfall activities in Uttar Pradesh," he explained. Noted environmentalist Prof Venkatesh Dutta from the Department of Environmental Science at the Babasaheb Bhimrao Ambedkar University, said: "Lightning occurred owing to the fact of intense heating of the Earth's surface and atmosphere. Such type of extreme weather events undoubtedly reflects the impacts of rising atmospheric temperature and climate change. August was the hottest-ever recorded in Lucknow and Uttar Pradesh, and the heat intensified cloud activities." Virendra Singh Yadav, a retired deputy director of the Geological Survey of India, said: "Lucknow and adjoining areas may also experience an increase in the severity and frequency of these incidents in future. Hence, there is a need for prevention, preparedness and to invest in Disaster Risk Reduction (DRR) which will save lives, livestock, property and infrastructure. It is a wakeup call to us by nature. "Lightning is of three types. The first is thundercloud or intra-cloud lightning. The second is cloud-to-cloud or Inter-cloud lightning and third is cloud-to-ground lightning (CG). The third type of lightning takes a toll on lives and property, and therefore, is of more concern to us. However, inter-cloud and intra-cloud lightning are also dangerous as they may hit aircrafts. "Its peak power and total energy are very high, with the peak power discharge in the order of a 100 million watts per metre of the channel and the peak channel temperature approaching 30,000 degrees Celsius. Peak currents in a lightning discharge range up to hundreds of kilo amperes (kA) with its typical value being 40 kA." Another scientist said: "Owing to global warming, we are observing the increasing number of hot days in a year which, when combined with rain, leads to occurrence of more intense thunderstorms and lightning of greater intensity."

Scientists explain intense lightning phenomenon in Lucknow

Lucknow, June 14 (IANS) With an aim to reduce deaths caused by lightning strikes, the Uttar Pradesh government is working on a system to alert people on their mobile phones about any possibility of a lightning strike through the nowcast process. The state has been witnessing a number of deaths due to the lightning strikes and to alert people beforehand, the government is working on a plan to introduce forecast and instant warning (nowcast) system to prevent accidents. This is being done in coordination with the India Meteorological Department (IMD) and the alert system would be introduced across the state soon, officials said. Relief Commissioner Sanjay Goyal told IANS, "A large number of people are dying in the lightning strikes in the state. Chief Minister Yogi Adityanath had expressed concern over the loss of life due to natural calamities and directed to take necessary steps to prevent deaths due to lightning. Since then we have started efforts in this regard." "The IMD predicts three to four days before about the areas where there is a possibility of lightning to strike," he said. Similarly, it gives even more accurate warning two-three hours in advance. To provide this information in time to the people of the concerned areas, the website of the Relief Department is being linked to the IMD website. As soon as the alert comes on the website of the Relief Department, in a few minutes, a web-based warning message will be sent to the mobile phones of the people. This will make them careful, said Goyal He said the alert message would be sent to the village Pradhan, Gram Panchayat Secretary, Lekhpal, ASHA and Anganwadi workers, self-help groups, NGOs and social workers for its proper dissemination. He said that the "Damini" mobile app also provides alerts about the lightning incidents. "More and more people should download this app. By this, they will get regular lightning alerts. Awareness will also be brought about in the public". --IANS hindi-pgh/dpb

Lightning strike alerts on mobile phones in UP

Owing to the threats created by the raging <keyword id="11237626" type="PERSON" weightage="20" keywordseo="cyclone-tauktae">Cyclone Tauktae</keyword>, the <keyword id="3935736" type="COMPANY" weightage="20" keywordseo="chhatrapati-shivaji-maharaj-international-airport">Chhatrapati Shivaji Maharaj International Airport</keyword> in <keyword id="6358070" type="LOCATION" weightage="20" keywordseo="mumbai">Mumbai</keyword> has shut all <keyword id="6363823" type="UNKNOWN" weightage="20" keywordseo="operations">operations</keyword> for 3 hours from 11 a.m. to 2 p.m. on Monday. This resulted in at least 3 in-bound flights of private airlines getting diverted to less turbulent locations. A SpiceJet service was diverted to Surat, an IndiGo flight has returned to Lucknow while another IndiGo service was diverted to Hyderabad. An official spokesperson said that the <keyword id="6984665" type="COMPANY" weightage="20" keywordseo="csmia">CSMIA</keyword> closure move was necessitated in view of the alerts over the <keyword id="6386783" type="COMPANY" weightage="20" keywordseo="CYCLONE">Cyclone</keyword> Tauktae - currently passing by Mumbai with windspeeds of 75-85 kmph - as the storm hurtles to south Gujarat. Cyclone Tauktae hit Mumbai with full fury around after midnight of Monday (May 17) bringing with it heavy rains, thunder, lightning and powerful gales, wreaking havoc on normal life in the entire coastal region and the country's commercial capital. SEE ALSO: <a href="https://www.businessinsider.in/cryptocurrency/news/after-ditching-bitcoin-elon-musk-is-now-working-on-making-dogecoin-efficient/articleshow/82628521.cms">After ditching Bitcoin, Elon Musk is now working on making Dogecoin efficient</a> <a href="https://www.businessinsider.in/cryptocurrency/news/four-reasons-why-cryptocurrency-ethereum-has-been-on-a-bull-run/articleshow/82606761.cms">Four reasons why cryptocurrency Ethereum has been on a bull run</a>

Mumbai Airport shuts operations from 11am to 2pm on Monday due to high alert on Cyclone Tauktae

<ul><li><keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>’s online shopper base is expected to reach 400-450 million by 2027. </li><li>The median age of Indians is 28 years, one of the lowest in the world. </li><li>There will be an additional focus on <keyword id="142845" type="General" weightage="80" keywordseo="tier-ii" source="Orion">Tier II</keyword> and Tier III cities, reveal industry experts. </li><li>The country’s direct-to-consumer e-commerce market is expected to reach $100 billion by 2025, more than 15 times where it was in 2015. </li></ul>E-commerce has leapfrogged to a new era of high volume during the pandemic and has become the new normal ever since. Yet, there is a lot more evolution that’s to take place in this segment going ahead, say experts. In 2023, apart from continuing with the growth story in Tier 2 and Tier 3 cities, online shopping will also go deeper – which still has a lot of juice left. “Growth is expected to be led by new online shoppers - primarily from Tier 2/3 cities - and continued online migration of key categories including fashion and grocery. In fashion, 'social' commerce and direct- to-consumer brands are gaining share,” according to a Bernstein study. The mix has increased over the past 5-7 years – when e-commerce was largely concentrated in metro/Tier1 cities – to today, when Tier 2+ customers account for over 50% of the online shopper base, reveals Bernstein. The mix might continue to change with a bias towards non-metro shoppers. Along with robust sales from companies like <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-group-leads-e-commerce-festive-sales-meesho-is-second-largest-contributor-in-order-volume-redseer/articleshow/94701015.cms">Meesho</a> that are focussed on shoppers beyond the metros, the overall festive sales this year also had a large share of such shoppers. According to the E-Commerce Festive Season ‘22 report by Redseer, over 64% shoppers came from Tier II cities of <a href="https://www.businessinsider.in/business/ecommerce/news/one-in-every-five-online-orders-had-a-kurti-or-saree-in-their-cart-redseer/articleshow/95598263.cms">India</a>. “The pandemic changed the way Indians shop, with Shopify research showing more than half (53%) of consumers from non-metros now preferring online shopping, and 80% of Indian consumers preferring to shop from their smartphone. This shift means that often the first time consumers discover or interact with a brand, they’re almost certainly doing it online,” Bharati <keyword id="79029" type="General" weightage="80" keywordseo="balakrishnan" source="Orion">Balakrishnan</keyword>, country head and director, India at Shopify said. India’s online shopper base in general is expected to reach 400-450 million by 2027, according to a Bain and Company <a href="https://www.bain.com/insights/how-india-shops-online-2022-report/">report</a>. <div type="image" title="B&amp;amp;K Securities Footwear Sector Update 2022" agency="Business Insider" msid="96369576" hostid="261"></div> Voice searches to go desi To facilitate growth beyond metros, many e-commerce companies have enabled voice- based shopping, providing language options to make ‘Bharat’ shop online with as much ease as their metro and urban counterparts. The Indian food delivery unicorn Zomato has already gone <a href="https://www.businessinsider.in/business/news/zomato-goes-desi-now-available-in-hindi-and-8-other-regional-languages/articleshow/95767672.cms#:~:text=Zomato%20goes%20desi%2C%20now%20available%20in%20Hindi%20and%208%20other%20regional%20languages,-Advertisement&amp;text=The%20company%20said%20it%20is,to%20place%20order%20on%20Zomato.">desi</a>, making its app available in eight vernacular languages. E-commerce giant <keyword id="18635" type="General" weightage="80" keywordseo="amazon" source="Orion">Amazon</keyword> has also made its app available in English, Hindi, Tamil, Telugu, Malayalam, Kannada, Bangla and Marathi. So has e-commerce platform Meesho. “Video content, voice search and localisation will take precedence in 2023 and beyond. Localisation through the use of vernacular and visual content will be the key to win over customers in Bharat,” Meesho told Business Insider India. Quick e-commerce and D2C business to fly In urban areas especially consumers have become a tad more demanding, especially when it comes to the delivery of essentials. “Within grocery, we're already seeing a shift from slow e-Com to 'quick'/ instant delivery,” said the Bernstein study. That means quick commerce players like Blinkit, Zomato, <keyword id="9731725" type="General" weightage="80" keywordseo="swiggy-instamart" source="Orion">Swiggy Instamart</keyword> and Dunzo are expected to see growth in the coming year. The trend of ordering groceries online has survived the pandemic-time need for essentials while stuck inside. In fact, the lightning-fast speed of the service has caught the fancy of users who now call the non-quick versions as slow e-Com. “The Covid-19 pandemic has impacted purchase decisions, and most users started moving to e-Commerce and quick commerce for their purchases. “Out of stock” - Those three little words have the power to kill e-commerce. In fact, 52% of online shoppers will abandon all items in their carts upon learning that just one item they are attempting to purchase is not in stock,” said Ajoy <keyword id="6356986" type="General" weightage="80" keywordseo="thomas" source="Orion">Thomas</keyword>, vice president, TeamLease Services. Thomas expects India's quick commerce sector to grow 10-15 times in the next five years to become a $5 billion market by 2025, quoting industry reports. Going into 2023, more consumers will look for D2C brands online as e-commerce players distinguish themselves from offline stores by offering products that can only be found online. The country’s direct-to-consumer (D2C) e-commerce market is expected to reach $100 billion by 2025, more than 15 times where it was in 2015, Balakrishnan said. Imagining to experiencing via technology At a median age of 28, Indians are among the youngest and also the most tech savvy. AI and personalisation will, therefore, continue to be pivotal in enabling e-commerce – facilitating personalised discovery. Celebrity fashion designer Manish Malhotra launched his virtual store last year, with a virtual walkthrough of a Delhi store. “Interactive content will be essential in ensuring that millions of new customers move from imagining to experiencing what a product might be like in real life before making a purchasing decision. While the first 100 million customers came from metros, the vision for 2023 is to further double down on getting the next 500 million customers online,” a <keyword id="6354742" type="General" weightage="80" keywordseo="flipkart" source="Orion">Flipkart</keyword> spokesperson told Business Insider India. The e-commerce giant launched an augmented reality-powered Flipkart Camera, an AI-driven regional language interface and a virtual shopping platform called Flipverse. Its rival Amazon also started Amazon Live where shoppers can directly interact with experts who can showcase products, unveil top deals and answer customer queries in real time. Amazon engaged over 150 influencers to generate 600 live streams to help customers make an informed purchase decision. “India has the world's largest base of GenZ population. Their choices will redefine the future of the fashion retail industry in India, giving brands a great opportunity to create offerings to woo this customer base. They are digital savvy, follow global trends and take inspiration from influencers,” a Myntra spokesperson told Business Insider. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/article/15-of-the-top-20-most-used-songs-on-instagram-reels-globally-are-from-indian-artists/slidelist/96368443.cms">Suryakumar Yadav, Srivalli, and T20 World Cup: Top trends on Reels in India</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/tirupati-lucknow-madurai-and-other-non-metros-that-transacted-the-most-for-movies-as-per-bookmyshow/slidelist/96366956.cms">Tirupati, Lucknow, Madurai and other non-metros that transacted the most for movies, as per BookMyShow</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/south-indian-movies-overtake-bollywood-hollywood-in-cinemas-as-per-bookmyshow/slidelist/96364086.cms">South Indian movies overtake Bollywood &amp; Hollywood in cinemas as per BookMyShow</a>

You Searched For "lucknow lightning" and got 4 results

Scientists explain intense lightning phenomenon in Lucknow

IANS

Lightning strike alerts on mobile phones in UP

IANS

Mumbai Airport shuts operations from 11am to 2pm on Monday due to high alert on Cyclone Tauktae

IANS

Quick, personal, live and immersive – this is how e-commerce will be in 2023

Eetika Kapoor

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