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<ul><li><keyword id="6358977" type="General" weightage="100" keywordseo="swiggy" source="Orion">Swiggy</keyword> wants to you spend more time with your four legged companions and leave your errands on them.</li><li>Conceptualised and produced by <keyword id="3101007" type="General" weightage="20" keywordseo="lowe-lintas-bangalore" source="Orion">Lowe Lintas Bangalore</keyword>, the campaign aims to promote Swiggy's membership service.</li></ul> Swiggy has launched a multi-film digital campaign showcasing its new membership program – <keyword id="12582902" type="General" weightage="80" keywordseo="swiggy-one" source="Orion">Swiggy ONE</keyword>. Conceptualised by <keyword id="274876" type="General" weightage="20" keywordseo="lowe-lintas" source="Orion">Lowe Lintas</keyword> Bangalore, the campaign highlights how members can avail multiple benefits including free deliveries and extra discounts on restaurants, Instamart and Genie orders through the Swiggy ONE membership.<br /><br />The campaign films produced by Lintas C:EX highlight various scenarios in the protagonists’ life through their pets’ point of view showcasing a shift before and after availing the Swiggy ONE membership. One film shows a cat’s point of view and how much ‘me time’ the cat gets at home while her owner runs errands outdoors; the other film shows a dog’s disappointment on how his owner is never home as he’s constantly making grocery store runs to stock up. Both the scenarios end with the protagonists being able to stay home more, thanks to their membership with Swiggy ONE for all their needs.<br /><br />   <div type="Youtube" id="4GSXJDWjKnA" title="Swiggy One - One membership, unlimited convenience" thumbUrl="https://i.ytimg.com/vi/4GSXJDWjKnA/mqdefault.jpg"></div>  <div type="Youtube" id="GvvqZGDIr_0" title="Swiggy One - One membership, unlimited convenience" thumbUrl="https://i.ytimg.com/vi/GvvqZGDIr_0/mqdefault.jpg"></div><br />Ashish Lingamneni, Head of Brand, Swiggy said, “While the Swiggy ONE membership programme offers benefits and discounts across Swiggy’s services, it was important to showcase the fact that Swiggy is truly enabling convenience to consumers through its offerings. Through this campaign, the team at Lowe Lintas, have beautifully depicted how Swiggy ONE can bring convenience to the consumer’s doorstep, freeing their time for their loved ones, be it their family or beloved furry pets.”<br /><br />Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas said: “The idea was to showcase how SWIGGY ONE members get to spend more time with their loved ones. But we didn’t want to show it in a cliché way. The product itself is so different and not like regular membership services. So, it wasn’t about price differentiation or services offered. SWIGGY ONE is everything SWIGGY be it Instamart, restaurants, Genie and anything else that comes from the SWIGGY stable. So, while multiplicity was at the heart of the communication the medium to communicate it was something we experimented on.”<br /><br />With Swiggy now offering services beyond food delivery, the brand has extended benefits to its customers of Instamart and Genie as well through Swiggy ONE.<br /><br />The films are live on digital platforms.<br />

Swiggy's latest campaign showcases how your pets would react to you spending more time with them

<ul><li>Zivame launched a new campaign yesterday called #DekhoMaineKyaKiya.</li><li>Conceptualised by <keyword id="274876" type="COMPANY" weightage="20" keywordseo="Lowe-Lintas">Lowe Lintas</keyword>, it showcases how women have a desire to imagine themselves in new ways and are hoping to expand their boundaries, but for some, the question of “Can I pull it off?” holds them back.</li><li>We go behind the scenes and talk to Zivame’s Head of Marketing, <keyword id="11699256" type="UNKNOWN" weightage="20" keywordseo="Khatija-Lokhandwala">Khatija Lokhandwala</keyword>.</li></ul>Have you ever wondered what it would be like to care a little less about society’s opinions on your body, erase all the filters in your mind that hold you back and do things you always wanted to do, unabashedly -- like dance in your nightwear in a random wedding procession, hula hoop a tyre in your sari or cartwheel on the beach like no one is watching? Then you would like Zivame’s latest campaign #DekhoMaineKyaKiya. It encourages women to just let go and watch the magic happen. <br /><br />Conceptualised by <keyword id="3101007" type="PERSON" weightage="20" keywordseo="Lowe-Lintas-Bangalore">Lowe Lintas Bangalore</keyword>, the campaign pushes women to be themselves, explore new things and wear outfits and intimate wear that make them feel more confident in their own skin. It is also about women companionship and celebrating each other’s small victories, especially if it is as small as wearing a dress that makes your neighbors frown. <br />                <div type="Youtube" id="CsivRk4ZrlM" title="Dekho Maine Kya Kiya" thumbUrl="https://i.ytimg.com/vi/CsivRk4ZrlM/mqdefault.jpg"></div><br />Sharing the insight behind the campaign, Khatija Lokhandwala, Head of Marketing, Zivame said, “Women of today have a desire to imagine themselves in very different and new exciting ways. They are hoping to push and expand their boundaries. But a lot of the time, there's a question that always holds them back: ‘Can I pull it off?’ Whether it is trying a different outfit, a new activity, indulging in a new experience but sometimes a lack of confidence, makes her question whether she can actually go ahead and do it. But only if she had the right intimate wear, which is designed for her body type, she would be able to express herself confidently, and go ahead and do anything that our heart desires. And that's the core insight on which the campaign has been built. Lingerie in today's day and age has already become an enabler of one personal style and body. Our campaign basically encapsulates the confidence and the freedom that comes through wearing the right intimate wear.”<br /><br />The music is a cherry on top, that makes you wanna groove and do something rebellious. It goes, <em>‘Pehle kiya na, fir first time haan... and one more time -- rock it.’</em> It encourages women to expand their horizons and say yes to exploring new things. <br /><br />A majority of Zivame’s marketing spends for this campaign will be concentrated on digital mediums because it wants to reach out to digital-savvy consumers. <br /><br />Zivame has also partnered with 100 influencers from different professions such as TV show stars, athletes, music industry, micro-influencers, A-list influencers including Pooja Raina, Dr Heli Daruwala, Jasleen Royal, Aisha Mahdi, Shefali Bagga, Sonali Swami, Sonakshi Singh, to mention a few. <br /><br />To further engage with its audience, it has launched a digital contest asking women to talk about breaking stereotypes and win vouchers worth Rs 10,000 in return. Women have already started sharing how they want to pursue their simple desires such as getting a tattoo, spending their money on themselves, dancing in the rain on the street and traveling the world with their kids. <br /><br />            <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div><br /><cmsannotation type="cmsannotation" annotationid="Focus on inclusivity" text="Focus on inclusivity"><span data-til="noop">Focus on inclusivity</span></cmsannotation> <br /><br />In the last few years, we have seen more and more Indian brands wake up to the importance of inclusivity. They are making a conscious effort to cast women of different body shapes, sizes, colour, age and geographies in their campaigns. Zivame’s latest campaign also ticks a few boxes. It is also refreshing to see older women in an intimate wear advertisement. <br /><br />Lokhandwala said that the brand is trying to make its overall communication a little more inclusive, one social media post and campaign at a time. Telling us why the brand decided not to collaborate with a celebrity, she said, “It's an inclusive campaign that celebrates every Indian woman. There's a mother who is enjoying playful moments with her kids, you see a woman who's indulging in her love for dancing. There's an older woman who's stepping out of her comfort zone to try something different. You see young girls who are basically breaking norms, breaking barriers and celebrating in their own style. The campaign encapsulates women from different life stages, and showcases how they are indulging in their dream. So, we wanted the campaign to be relatable to everybody who watches it. And to ensure that it is relatable, we felt that celebrities may not be the right partnership to go for this campaign. We just wanted it to showcase real women.”<br /><br />The stigma surrounding discussion around intimate wear is steadily decreasing. There has been a substantial increase in demand for sportswear, bralettes, activewear and daily intimatewear as Indian women have seen their per capita spend double over the last 7 years. With this, the market potential has also increased. Simultaneously, marketing in the intimate category has also evolved, today it is more about inclusivity, diversity, comfort than style to cater to a varied population in India. <br /><br />Telling us how Zivame’s consumers have changed after the pandemic, Lokhandwala said, “This current era is actually shaped by the pandemic and consumer behavior is constantly evolving. Now what is required of marketers is to predict not just what consumers will think and do in today's time but also what they will do in the next normal, and then modify and build strategies to ensure that we stay relevant. Of course, value today has taken the centre stage, given the fact that we are in an underlying economic condition, but I think consumers are still willing to pay for products that are adding real value to their lives. And therefore, it's very important for brands to communicate the tangible benefits that they offer very clearly, other than just make superficial promises to consumers. There are three E's of engagement we've actually followed post the pandemic in our marketing: educate, emphasize and entertain.”<br /><br />Zivame is also trying to offer more sustainable options by using recyclable materials like polyester yarns, organic cotton, vegetable dyes, and sustainably sourced bamboo. <br /><br /><cmsannotation type="cmsannotation" annotationid="Road ahead" text="Road ahead"><span data-til="noop">Road ahead</span></cmsannotation><br /><br />According to Statista, the market size of women's inner wear across India in the year 2020 was approximately 321.64 billion Indian rupees and was estimated to reach 621.35 billion rupees by 2025. <br /><br />                <div type="image" title="innerwear market" msid="84647394" hostid="261"></div><br />On the back of this increasing demand for intimate market wear and Zivame’s latest marquee campaign, it aims to become the most preferred brand in India. <br /><br />Lokhandwala said, “Given the fact that this is a large brand campaign, we expect that this will lead to Zivame becoming the most preferred destination for every Indian woman for all her intimate wear needs. The campaign very clearly showcases different categories that Zivame operates in. We hope that this will lead us to more new users coming in, and existing users not just shopping for one category, but becoming multi-category users of the brand.” <br /><br />At a larger level, Lokhandwala said that the brand aims to encourage more meaningful conversations in intimate category, and make it more mainstream and real.<br />

With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand

<ul><li><keyword id="9731725" type="General" weightage="20" keywordseo="swiggy-instamart" source="Orion">Swiggy Instamart</keyword>’s new TVCs give a modern twist to iconic ads from yesteryears.</li><li>The campaign conceptualized by Lowe Lintas aims to evoke a sense of <keyword id="6463276" type="General" weightage="20" keywordseo="nostalgia" source="Orion">nostalgia</keyword> for Swiggy’s express grocery delivery service.</li></ul> Swiggy, India’s leading on demand delivery platform, has launched a series of new television commercials (TVCs) and digital videos for its grocery delivery service, Instamart. Using clever retakes on some of the most iconic ads from the last two decades, the TVCs illustrate plausible use-cases for the Instamart<br />service and highlight its super-quick delivery time of 15-30 minutes.<br /><br />The 90s and the 00s are regarded by many as the golden age of Indian advertising – an era of transitioning to ads that reflected the changes in India’s socio-economic landscape and the mindset of its people. Many ads made during this period were transcendently memorable for their subtle humour, catchy jingles, clever storytelling, and relatable characters, and they continue to evoke a sense of nostalgia even today. Swiggy has tried to revive those memories and imbue them with an “Instamart twist”.<br /><br />One of Instamart TVCs that has gone live has a hilarious take on ‘kya aapke toothpaste mein namak hai?’ that we are all well aware of. It features an old lady being annoyed on realizing that she has run out of salt to go with her fries. Soon after, a reporter pops up asking if there is salt in her toothpaste. The old lady gets further frustrated due to the absence of salt on her table, let alone in her toothpaste. Quickly enough a Swiggy delivery partner arrives with a salt packet in hand, while a voice-over plays in the background, “Need salt instantly? Use Swiggy Instamart. Groceries and more, delivered in 15-30 minutes!”  <div type="Youtube" id="_j5z5rLU62g" title="Swiggy Instamart - Groceries delivered in 15-30mins" thumbUrl="https://i.ytimg.com/vi/_j5z5rLU62g/mqdefault.jpg"></div><br />The second TVC that went live recently has a similar quirky take on the popular duo who go into a daze every time they take a bite of a chocolate bar. The commercial shows the goofy twins in the familiar setting of a tailor shop wherein they ask the tailor to shorten the length of a trouser. To pass time, they dig into their pockets looking for their favourite chocolate bar but only manage to come up with empty wrappers. As they stand staring at each other, a female Swiggy delivery partner calls out to them offering the much desired chocolate bars as the voice-over plays in the background “Need chocolatesinstantly? use Swiggy Instamart.… once again managing to tickle our funny bones while reiterating that Swiggy instamart is always there to fulfill your grocery needs.<br />  <div type="Youtube" id="NL7mq7kFLt8" title="Swiggy Instamart - Groceries delivered in 15-30mins" thumbUrl="https://i.ytimg.com/vi/NL7mq7kFLt8/mqdefault.jpg"></div><br />Ashish Lingamneni, Head of Brand at Swiggy, said, “Swiggy is committed to bringing convenience to consumers’ doorstep and has pioneered the quick commerce model for instant delivery of groceries and essentials for the time-pressed urban consumer. As an advertiser, we love being at the intersection of entertaining viewers while also showcasing how our services add value to their lives. Our latest Instamart ads do just that while driving home the point that, no matter what the situation, you can rely on Instamart to provide for your grocery needs, be it a packet of salt or a bar of chocolate to satiate your late-night cravings.”<br /><br />“Launching a new product in the grocery delivery space – one that is inundated by so many strong players was a real challenge. So we decided to grab eyeballs with a unique idea – by riding on the nostalgia of some beloved ads and giving it a humorous twist. The objective was to deliver Swiggy Instamart’s message in a novel format, one that would stick out as an enjoyable, entertaining piece of communication. It’s no surprise that the creative team had a riot revisiting old ads and marrying them with our offering – all as an ode to the classics," said <keyword id="491609" type="General" weightage="20" keywordseo="puneet-kapoor" source="Orion">Puneet Kapoor</keyword>, Regional Creative Officer, <keyword id="12262939" type="General" weightage="20" keywordseo="lowe-lintas-bangalore" source="Orion">Lowe Lintas - Bangalore</keyword>.<br /><br />Swiggy’s TVCs have become widely popular among viewers owing to their fun and relatable nature, especially in the wake of the success of the hugely popular IPL-themed TVCs. Staying true to Swiggy’s style of short, wacky, but impactful commercials, the new 20-second TVCs are peppered with humor and a generous dose of nostalgia.<br /><br />The TVCs are being aired in English, Bengali, Kannada, Tamil, Telugu and Marathi across general entertainment channels meant for sports, English movies, Hindi movies, Hindi music, and more. They are also available on Swiggy’s digital channels.<br />

Swiggy Instamart reimagines 5 Star's Ramesh Suresh and Colgate's 'Kya aapke toothpaste mein namak hai' ads

<ul><li>While working out means monotony to the rest of the world, Fastrack's new campaign brings the Gen-Z spirit of fluidity to fitness, making it a way to make a statement, to have fun, to be part of a tribe, to follow your heart, and never hesitate. </li><li>The campaign film is a youthful and high-fashion interpretation of what fitness means to Gen-Z.</li></ul>Fastrack releases an offbeat multimedia campaign #<a href="https://youtu.be/7j6nIglsvtw">StartAnywhere</a> in line with the recent launch announcement of Reflex 3.0, its latest smart band offering under fash-tech segment. The campaign video conceptualised by <keyword id="3101007" type="PERSON" weightage="20" keywordseo="Lowe-Lintas-Bangalore">Lowe Lintas Bangalore</keyword> builds interest for the new <keyword id="10895086" type="UNKNOWN" weightage="20" keywordseo="fastrack-reflex-3-0">Fastrack Reflex 3.0</keyword> which is equipped with 10+ sport modes and a dual-tone band through which users can lift their fitness as well as style. <br /><br />        <div type="Youtube" id="7j6nIglsvtw" title="#StartAnywhere with Fastrack Reflex 3.0" thumbUrl="https://i.ytimg.com/vi/7j6nIglsvtw/mqdefault.jpg"></div><br />While working out means monotony to the rest of the world, Fastrack's new campaign brings the Gen-Z spirit of fluidity to fitness, presenting a way to make a statement, to have fun, to be part of a tribe, to follow your heart, and never hesitate. The campaign film is a youthful and high-fashion interpretation of what fitness means to Gen-Z.<br /><br />Talking about the new multimedia campaign, Ajay Maurya, Head of Marketing, Fastrack said “This fun, bold, spontaneous film speaks the language of the Gen Z who don’t believe in set definitions when it comes to fitness. They believe in being fluid in their thinking and spontaneous in their actions. The latest Fastrack Reflex 3.0 smart band comes with 10+ sports modes which makes starting your fitness journey as easy as it gets. The film beautifully lands the message: With the Reflex 3.0, you can start your fitness journey just anywhere.”<br /><br />The campaign film shows how today's youth aren't held back by the lack of gym, equipment or fancy sports gear to begin their fitness journey; that they can #StartAnywhere. In doing so, it showcases the features of Reflex 3.0 in a quirky manner. Whether it be running a race in the parking lot or a dance party in the midst of traffic or even just lunging their way through a supermarket. #StartAnywhere captures how they are ready to take the leap and, in a real sense, become the Olympians of the street with Reflex 3.0 and its 10+ sport modes.<br /><br />Commenting on the idea, Puneet Kapoor, RCO, <keyword id="274876" type="COMPANY" weightage="20" keywordseo="Lowe-Lintas">Lowe Lintas</keyword> said: “Fastrack has always stood for the audacious and uninhibited expression of youth identity which can’t be locked in templates or boxes. This applies equally to their idea of fitness also, which spills out, ever so freely, from the walls of gyms and lines of courts, to almost anywhere. That's the central idea of this film with the many features of Reflex 3.0, keeping a tab with its exciting modes no matter where you start.”<br /><br />The campaign is live across the brand's online platforms and other offline medium.<br />

Fastrack's latest ad showcases how workouts can start anywhere

<ul><li><keyword id="3156454" type="General" weightage="80" keywordseo="tata-coffee-grand" source="Orion">Tata Coffee Grand</keyword>'s latest campaign ‘Sounds of <keyword id="20154" type="General" weightage="20" keywordseo="tamil-nadu" source="Orion">Tamil Nadu</keyword>’, celebrates the various sounds that reflect the unique spirit of <keyword id="38378" type="General" weightage="100" keywordseo="pongal" source="Orion">Pongal</keyword>.</li><li>The vibrant film is a montage of various visuals and sounds that are associated with the Pongal festival; the crunch of sugarcane, the clink of children’s anklets, and the musical echoes of the ‘kulavai’ among others. </li><li>The campaign has been conceptualized by <keyword id="274876" type="General" weightage="20" keywordseo="lowe-lintas" source="Orion">Lowe Lintas</keyword> Bangalore and directed by <keyword id="5375262" type="General" weightage="20" keywordseo="farooq-mohamed" source="Orion">Farooq Mohamed</keyword> of <keyword id="12943507" type="General" weightage="20" keywordseo="kadhai-films" source="Orion">Kadhai Films</keyword>.</li></ul>Tata <keyword id="6354798" type="General" weightage="20" keywordseo="coffee" source="Orion">Coffee</keyword> Grand, the coffee brand from the house of Tata Consumer Products continues its celebration of bringing out the emotions and excitement associated with coffee in Tamil Nadu. In line with this, the brand has released a festive film celebrating the various sounds that reflect the unique spirit of Pongal with the ‘Sounds of Tamil Nadu’ campaign of Tata Coffee Grand.<br /><br />    <div type="Youtube" id="xvzdtTP-0r4" title="Tata Coffee Grand | Celebrating the Sounds of Pongal | Shik Shik Shik" thumbUrl="https://i.ytimg.com/vi/xvzdtTP-0r4/mqdefault.jpg"></div><br />The vibrant film is a montage of various visuals and sounds that are associated with the Pongal festival; the crunch of sugarcane, the clink of children’s anklets, and the musical echoes of the ‘kulavai’ among others. Replete with sumptuous Pongal delicacies, family gatherings, and a splash of rich hues that the Tamil culture is well-known for, the film concludes with the thought, ‘How can any festive meal be complete without coffee and the emotions associated with it?’<br /><br />Talking about the film, Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products said, “Our campaign of Tata Coffee Grand launched last year, synonymizes the word ‘Coffee’ with the sound i.e. Shik-Shik-Shik – which represents the sound heard when the Tata Coffee Grand jar or pack is shaken! We have gone a step ahead this year and have extended the ‘shik shik shik’ proposition to the sound of the Pongal festivities, to capture the excitement of the festival along with the emotions of drinking coffee. These festivities are not just reflected in the visuals but also in the unique sounds that reverberate throughout the harvest season. In highlighting this, we are happy to launch our new film which doubles up as a feast to the senses and has a distinct sound design that celebrates the festive taste of Tamil Nadu”. <br />Commenting on the campaign idea, <keyword id="1743436" type="General" weightage="20" keywordseo="sonali-khanna" source="Orion">Sonali Khanna</keyword>, Executive Director and Branch Head, Lowe Lintas South said, "Pongal is a festival that the people of Tamil Nadu hold very close to their hearts, resulting in a joyous tapestry of celebratory sights and sounds. What's striking is that many of the authentic sounds of Pongal are expressed as triplets. This is exactly the same aural mnemonic we have used to bring our product USP to life: the ‘Shik Shik Shik’ of the packet representing the Tata Coffee Grand crystals. The wonderful interplay of musical triplets, the rich festive hues, and the catchy sound of the pack, all come together seamlessly. To create a film that is as aurally arresting as it is visually resplendent."<br /><br /><br />The film was directed by Farooq Mohamed of Kadhai Films.<br /><br />Team Credits:<br /><br />· Agency – Lowe Lintas, Bangalore<br />· Creative – <keyword id="491609" type="General" weightage="20" keywordseo="puneet-kapoor" source="Orion">Puneet Kapoor</keyword>, Nishant Pratap, Jananie S<br />· Account Management – Sonali Khanna, Ameya Lokhande, Satish Perumal, Mitali Kulkarni<br />· Planning – Kishore Subramanian, <keyword id="12943506" type="General" weightage="20" keywordseo="prashanth-murthy" source="Orion">Prashanth Murthy</keyword><br />· Production House – Kadhai Films<br />

Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit

<ul><li><keyword id="746871" type="General" weightage="100" keywordseo="fastrack" source="Orion">Fastrack</keyword> started out with a bang. Its maiden tagline, ‘Move On’ has always moved perfectly with changing times and helped the brand carve out a niche for itself by representing the ever-evolving youth of the country.</li><li>After 13 years of existence, Fastrack has announced a new brand proposition.</li><li>In its latest campaign conceptualised by <keyword id="274876" type="General" weightage="20" keywordseo="lowe-lintas" source="Orion">Lowe Lintas</keyword> Bangalore, Fastrack addresses the issues of moving identity, beyond the binaries of Gen Z, with various communication approaches.</li><li>Ajay Maurya, Marketing Head, Fastrack walks us through the campaign idea, shares how it all came together, the thought behind adopting a new proposition and larger goals for the brand.</li></ul>Fastrack was one of the very first brands in India to show a lesbian couple in its mass advertisement titled ‘The Closet,’ in 2013. The ad encouraged the youth to come out of their closet of comfort and speak up, metaphorically.<br /><br />  <div type="Youtube" id="fmk9D53G6F8" title="Fastrack - The Closet" thumbUrl="https://i.ytimg.com/vi/fmk9D53G6F8/mqdefault.jpg"></div><br />Since its inception, Fastrack has catered to youth and moved gracefully ahead with changing times. Its campaigns, time and again, have proven how the brand isn’t bogged down or defeated by society's rules. <br />  <div type="Youtube" id="i-QUdDHcIcs" title="FASTRACK LOCKER 20" thumbUrl="https://i.ytimg.com/vi/i-QUdDHcIcs/mqdefault.jpg"></div><br />The watch and accessories brand is now ‘moving on’ from its earlier brand proposition and taking on a new positioning statement, ‘You Do You.’ Conceptualised by Lowe Lintas Bangalore, Fastrack’s new campaign will talk about staying comfortable in your skin, being positive about your body and individual experiences of self-love. With this, Fastrack aims to represent the uninhibited expression of youth’s identity, which is label-less and free, that refuses to be locked into any templates or boxes.<br />  <div type="Youtube" id="0VGpbNQufjc" title="Own Your Inches - #FastrackYouDoYou" thumbUrl="https://i.ytimg.com/vi/0VGpbNQufjc/mqdefault.jpg"></div><br />In its first ad, the brand tells a story of a contemporary couple who meet through an online dating app. After she swipes right on him, the guy checks out her profile and goes into her DM and asks, “You are 6 feet tall?” Savagely, she responds with a picture of her heels and says, “She is 6’3” and he replies, “Promise to always look up to you.” The tagline takes over the screen, “Own your inches. You do you.”<br /><br />People who identify as women or gender fluid have spent years trying to unlearn the daunting thought of <em>“Log kya kahenge</em>” (what will people say). We have been conditioned to hate what’s natural and have grown up surviving through a love-hate relationship with our bodies. Fastrack’s endeavor, with its latest campaign and brand ethos, is to encourage the young demographic to accept themselves as they are and love their different, unique kinds of bodies. <br /><br />Sharing the idea behind ‘You Do You,’ Ajay Maurya, Marketing Head, Fastrack said, “With this campaign, our goal is to capture the youth’s pulse and represent their ever-evolving choices. The ‘Fastrack - You Do You’ campaign introduces the manifesto for the youth and identifies with their fluidity, encouraging them to be true to themselves. To begin with, the subject highlighted under ‘Fastrack – You do You’ is about body celebration and positivity, since body-shaming today is a big concern for youth. The brand is launching multiple films in its typical fun and humorous style that take up tensions faced by them, thus encouraging them to be comfortable under their skin.”<br /><br />It is after 13 years of its existence that Fastrack has changed its brand proposition. Telling us why Maurya felt now was the right time, he said, “As the world around us evolved, so did our audiences. Even though our target audience segment largely remains the same i.e. 17-22 year olds, the youth, GenZ of today, their concerns, the things that matter to them, people they love, their identities are starkly different from the youth of the past decades. We believe it is time to represent this youth of today with new resonance and arrived at the new brand positioning.”<br /><br />The brand’s advertising will be focused primarily on digital media, driven by interactive communication. This will be followed by placements on TV, print and OOH. <br /><br />“We feel that Digital is the best platform to have conversations with the Gen Z, especially for a campaign like ‘You Do You’ which is all about them, and their unbridled spirit of self. The major evolution in recent years has been the shift towards Digital. Digital remains the prime focus area in our media planning as the audience is a digital-native generation. Digital allows for regular, interactive and engaging communication where the viewer is not a bystander to the conversation – they become central to it, and get to place their opinion forward. These direct and open conversations are what energise Fastrack. We are also looking at new age platforms to meet our audiences where they are. Our aim is to strike a new conversation every day and keep them engaged with us,” shared Maurya. <br /><br />For the last quarter of this year, Fastrack will focus on promoting its new brand philosophy with a 360-degree campaign and focus on shaping the ‘Fashtech’ industry. <br /><br />Sharing the larger vision for the brand and focus areas for this quarter, Maurya said, “Fastrack as a brand takes pride in being the voice of the youth and has been for decades. The vision for the brand is to continue to address the needs of this ever-evolving target audience through our products as well as communication. Apart from that, new designs and casual fashion-led watches are in the pipeline for the next few months. These launches are on the premise that youngsters are back on the lookout for fashionable options as they return to colleges, work, vacations, parties and hangouts. Another focus area is the fashtech segment where we will be introducing new designs of smartwatches and audio devices, under the sub brand Reflex. It is a journey to take our products from being just fitness devices to being fashionable multi-functional offerings.”<br /><br />Campaign credits: <br /><br />Agency: Lowe Lintas, Bangalore<br />Planning team: Kishore Subramanian, Easo John, Namrata Sukumar<br />Account management team: Sonali Khanna, Bhupender Agarwal, Radhika Bhattacharya, Srishti Mehrotra<br />Creative team: Puneet Kapoor, Nishant Pratap, Sageetha Shirali, Richa Jain, Hamza Bhavnagarwala, Diti Golder<br />Director: Aakash Bhatia<br />Production House: LoudMouth<br />

Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression

<ul><li>Britannia <keyword id="1457487" type="PERSON" weightage="20" keywordseo="Milk-Bikis">Milk Bikis</keyword> has been relaunched as Milk Bikis 100% Atta biscuit in some key markets across the country to make the product more healthy.</li><li>The brand has roped in actor <keyword id="475128" type="COMPANY" weightage="20" keywordseo="Pankaj-Tripathi">Pankaj Tripathi</keyword> as its face.</li><li><keyword id="3384418" type="PERSON" weightage="20" keywordseo="Vinay-Subramanyam">Vinay Subramanyam</keyword>, VP Marketing, <keyword id="146218" type="DOMAIN" weightage="20" keywordseo="Britannia-Industries">Britannia Industries</keyword> tells us the thought behind the relaunch, why Tripathi was a perfect fit for the product and the brand's media mix for the new campaign. </li></ul><br />For years, Britannia’s Milk Bikis has dominated the milk biscuit segment in India. One of the oldest brands from the Britannia portfolio, the product, aimed at children, has been able to stand the test of time. Yesterday, Britannia announced a re-launch of this widely popular product with an atta variant, to make the offering healthier and to appeal to both children and their mothers; to the children because Britannia says it has worked hard to make the product tasty, and to mothers because it takes care of the nutritional values that they hope to give to their children.<br /><br />Britannia recently undertook a nation-wide study amongst mothers of children aged between 4-12, in the latter half of 2020 in collaboration with Momspresso. The data revealed that 79% of Indian Moms feel the wholesomeness of traditional Foods like Parantha, Daliya and Doodh Roti is what they would most want included in their kids’ diets. As a response to these findings, the brand launched the Britannia Milk Bikis 100% Atta product. <br /><br />The brand claims that one pack of the new atta biscuit offers the energy equal to the energy provided by 1 glass of milk and 1 roti.<br /><br /> “The thought behind this launch is the fact that a lot of traditional food we used to have as children, are no longer being consumed by today’s kids. They do have regular home-cooked foods but things like doodh roti or daliya. Therefore, we think it's really important to uphold the goodness of the traditions that people grew up with and yet add a modern twist so that children like it too. There aren’t too many biscuits in the market that are made of 100% atta and that’s why we wanted to bring up a healthy alternative to them,” said Vinay Subramanyam, VP Marketing, Britannia Industries.<br /><br /> Milk Bikis accounts for close to 50% of the milk biscuits segment, however Subramanyam said that they don’t really track its growth just from that segment because they believe the product can take a share out of other biscuit categories too. On what he thinks are the factors that ensure the brand has been able to stand the test of time, Subramanyam said, “There are a few things that have contributed to this love for the brand. Firstly, you have to give consumers the same quality every time and make sure they know that their favorite biscuit is still exactly the same. It also has to do with a consistency in your messaging. It's a combination of these things that have helped us stay relevant over the years.”<br /><br /> The brand has come up with a launch campaign and has roped in actor Pankaj Tripathi. “We thought Pankaj Tripathi was perfect for this communication because he is one of the most credible faces in the industry today. Our brand respects the goodness of traditions and yet wants to do something which is adaptable and progressive in today's context. Pankaj Tripathi embodies that spirit truly as he is very close to his roots and comes across as really genuine. He is extremely progressive. He doesn’t really come across as a brand ambassador but as the friendly neighbor who you look up to, so we thought he was the perfect fit for us,” explained Subramanyam.<br /><br />While we thought the TVC was a direct dig at other glucose biscuits and especially Parle-G, Subramanyam denied it.<br /><br /><div type="Youtube" id="76AWF_tPZkc" title="New Milk Bikis 100% Atta with doodh roti ki shakti Ad starring Pankaj Tripathi (30 sec- Hindi)" thumbUrl="https://i.ytimg.com/vi/76AWF_tPZkc/mqdefault.jpg"></div><br />He also believes that the consumers and retailers who continue to show their love for the brand and put their trust in it are equally important brand ambassadors. “Our real brand ambassadors are our consumers and retailers. When a shopkeeper recommends our product to consumers, that kind of real word-of-mouth goes a long way,” explained Subramanyam. As a part of the campaign, the brand will also put up boards with not just the picture of the product and Tripathi but also the faces of the dealers too, who Subramanyam said were also its brand ambassadors.<br /><br /> Along with the TVC created by <keyword id="274876" type="COMPANY" weightage="20" keywordseo="Lowe-Lintas">Lowe Lintas</keyword>, Bangalore, the brand will also focus on a lot of on-ground activations. “TV is going to be an important part of the mix. It's a mass campaign and therefore we will take it everywhere, to small towns, cities and villages. Apart from TV, we will also have on-ground activities which will include a lot of dealer boards, hoardings, wall paintings etc. This is not a one-time media plan, it will be a continuous process. We don't want to simply launch this product and disappear. This is who we are now and we want to keep engaging with our consumers,” concluded Subramanyam.<br /><br />

The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries

<ul><li>Seven Indian startups join <keyword id="9421173" type="UNKNOWN" weightage="20" keywordseo="construct-by-lowe">CONSTRUCT by Lowe</keyword>’s Innovation Labs, a stage-agnostic program designed to reimagine home improvement retail. </li><li>CONSTRUCT is designed to be a flexible alternative to traditional corporate accelerators.</li></ul><br /> Lowe’s Innovation Labs, the innovation hub of FORTUNE® 50 retailer Lowe’s Companies Inc., today launched the first Indian cohort of its signature, stage-agnostic startup accelerator program, CONSTRUCT by Lowe’s Innovation Labs. Seven startups from across India, representing a diverse range of interests including merchandising, AI-driven trend forecasting, automated content generation, talent acquisition, hyper real AI and sustainable next-gen home construction technology were selected after a five-city roadshow conducted earlier this year.<br /><br />CONSTRUCT is designed to be a flexible alternative to traditional corporate accelerators. Keeping with Lowe’s Innovation Labs’ mission to use exponential technology to accelerate experiences that customers expect today and to deliver tomorrow’s breakthrough capabilities, the program is open to deep technology companies of all sizes and at all stages. Programming centers around highly personalised, one-on-one working relationships, access to internal and external mentors, and an emphasis on working together to reimagine prototype and ultimately bring to market the future of home improvement retail.<br /><br />Participants in the first cohort include:<br /><br /><strong>Stylumia: </strong>A Bangalore-based startup focused on providing product insights through its AI-powered consumer-driven, demand-sensing engine for seen and unseen products<br /><strong>Infilect: </strong>A Bangalore-based startup with strong computer vision capabilities and AI platforms, helping brands and retailers in measuring, monitoring and improving retail processes such as product distribution, placement and sales.<br /><strong>StoryXpress:</strong> A Delhi NCR-based startup with an end-to-end video marketing platform that enables brands and retailers to convert their e-commerce product catalogs into videos at a fraction of the standard time and cost.<br /><b>Headway.ai</b>: A Bangalore-based startup focused on talent acquisition powered by AI and behavioral science, helping talent acquisition teams function faster with deep talent analytics.<br /><strong>Siddhi.ai:</strong> A Bangalore-based startup focused on using AI to craft actionable insights from the vast, unstructured resources of the open web to help lifestyle brands and retailers personalise product decisions.<br /><strong>Rephrase.ai:</strong> A Bangalore-based startup focused on building generative AI tools to make professional automated human-like videos with applications involving Hyperreal AI. <br /><strong>Nanospan: </strong>A Hyderabad-based startup focused on nanotechnology, producing graphene and nano composites with applications in building the next-gen homes, defence tech and energy storage.<br /><br />“India is home to a wide network of innovators developing solutions to global issues. We have set up CONSTRUCT as a way to partner with the brightest minds to reinvent home improvement retail,” said Abhay Tandon, Director – Innovation and Head of Lowe’s Innovation Labs – India. “CONSTRUCT provides startups of all stages and sizes with an opportunity to apply their solutions in a highly conducive environment.”<br /><br />“We’re launching our signature start-up engagement program, CONSTRUCT, in India to reimagine and build the future of home improvement retail with startups that bring diverse, global perspectives,” said Cheryl Friedman, Vice President of Lowe’s Innovation Labs.<br /><br />CONSTRUCT is designed around Lowe’s start-up partners, who receive personalised attention from functional and technical leaders at Lowe’s, as well as external mentors from venture capitalist firms, companies and enablers.<br /><br />“Our vision at Lowe’s India is to transform home improvement retail by building world-class experiences for our customers with the right products and technology,” said Ankur Mittal, Vice President Technology and Managing Director of Lowe’s India. “Our focus has always been to use deep technologies such as AI, analytics and robotics to power tomorrow’s retail, and CONSTRUCT will help accelerate that work.”<br /><br />The virtual launch event was held on 17th June 2020 with more than 5000+ participants, leaders and speakers from across the globe. Cheryl Friedman, Vice President of Lowe’s Innovation Labs from Lowe’s Global and Ankur Mittal Vice President Technology and Managing Director of Lowe’s India provided the keynote remarks. Speakers from Gojek, Udaan, Haptik, The Brigade Group and Accenture engaged in a fireside chat and panel discussion about the future of home improvement retail.<br /><i></i>

Lowe’s Innovation Labs launches CONSTRUCT, a Startup Accelerator Program

<ul><li><keyword id="2778781" type="General" weightage="20" keywordseo="xiaomi-tv" source="Orion">Xiaomi TV</keyword> has launched a multi-film campaign that highlights its hardware features like Vivid Picture Engine, Slim Bezel-less Design, and Dolby Audio, along with <keyword id="6242167" type="General" weightage="20" keywordseo="patchwall" source="Orion">Patchwall</keyword> – India’s most popular content aggregation platform on Smart TVs.</li><li>The campaigns have been conceptualized by Lowe Lintas Bangalore and features actors <keyword id="744057" type="General" weightage="20" keywordseo="manish-chaudhary" source="Orion">Manish Chaudhary</keyword> and <keyword id="6454364" type="General" weightage="20" keywordseo="prit-kamani" source="Orion">Prit Kamani</keyword>.</li></ul>Xiaomi TV has launched a multi-film campaign conceptualized by Lowe Lintas Bangalore. The campaign highlights Xiaomi <keyword id="169786" type="General" weightage="100" keywordseo="smart-tv" source="Orion">Smart TV</keyword>’s best-in-class hardware features like Vivid Picture Engine, Slim Bezel-less Design, and Dolby Audio, along with Patchwall – India’s most popular content aggregation platform on Smart TVs.<br /><br />  <div type="Youtube" id="ouisNqjdbPk" title="Xiaomi TV: Get the 10/10 Experience With PatchWall" thumbUrl="https://i.ytimg.com/vi/ouisNqjdbPk/mqdefault.jpg"></div><br />  <div type="Youtube" id="VsKFfbP1JeA" title="Xiaomi TV: Get the TV that gets you!" thumbUrl="https://i.ytimg.com/vi/VsKFfbP1JeA/mqdefault.jpg"></div><br />  <div type="Youtube" id="FYFiNlOPrnQ" title="Xiaomi TV: Censor Smartly" thumbUrl="https://i.ytimg.com/vi/FYFiNlOPrnQ/mqdefault.jpg"></div><br />Pandemic has seen a spiking demand for home entertainment as people spend more time at home, and such a demand has become synonymous with increasing Smart TV adoption. India has always been a lucrative market for Televisions. With an existing base of non-smart TV customers looking to upgrade, the country holds great potential for the growth of the Smart TV segment. Improving technical specifications and highly competitive prices have further driven the growth of the category – of which Xiaomi already holds a lion’s share.<br /><br />What truly makes a TV smart is the combination of hardware and software, and this is the USP of Xiaomi’s Smart TV that the campaign films aim to highlight. The campaign leans on the insight that every household has someone who has the final word on all things technology – usually a teenager who is Gadget Guru of the house; and they don’t just understand technology well, but can also simplify the workings of it in layman’s terms for the rest of the family. The campaign’s objective is to make Xiaomi the default choice for Smart TV buyers and further increase the brand’s market share in the Smart TV segment.<br /><br /><keyword id="13087474" type="General" weightage="20" keywordseo="kris-lukose" source="Orion">Kris Lukose</keyword>, Marketing Lead – TV, <keyword id="2210169" type="General" weightage="20" keywordseo="xiaomi-india" source="Orion">Xiaomi India</keyword>, said, “Over the last four years, we at Xiaomi have been working relentlessly towards our commitment to make great smart TV technologies accessible to everyone. As a result, we’re the number one smart TV brand in the country today with huge prevalence across diverse consumer groups in India. We are proud to have played an instrumental role in driving Smart TV adoption in India by offering consumers a deep integration of hardware and software on all our devices.<br /><br />The software on a smart TV is a key differentiator today with changing media consumption habits. And so with this campaign we want to push consumers to really question how smart is their smart TV really. With PatchWall on our smart TVs and its inherent premium features like Universal Search, IMDb ratings, Kids Mode and much more, we’re certain Xiaomi TVs are the smartest of all smart TV offerings today.”<br /><br />Lowe Lintas Bangalore has built this campaign around the life of a father-son duo in every film; the son uses features of Patchwall to help his dad come out of sticky situations. The films produced by Lintas C:EX feature Manish Chaudhary in the father's role and Prit Kamani playing the son. Three unique features of the Patchwall are highlighted in the films – Universal Search, Kids Mode and IMDb Ratings.<br /><br />Talking about the campaign, <keyword id="3076996" type="General" weightage="20" keywordseo="sagar-kapoor" source="Orion">Sagar Kapoor</keyword>, Chief Creative Officer, Lowe Lintas said: “In a world where people only look at the hardware features in a smart TV, what actually makes a TV a smart one is the software behind it. In this case, Xiaomi’s Patchwall software is the brain of the TV and its amazing features make it a truly smart TV. The clarity in the brief led us to crafting a campaign that was both simple yet engaging. While the stories are based on the features, we wanted to ensure the overall communication doesn’t become just functional. Hence the idea of the father son duo was cracked. This helped us package all the functional information in a fun storytelling format.”<br /><br />The films are live on digital platforms.<br /><br />

Xiaomi TV launches a 3-part campaign conceptualized by Lowe Lintas in an attempt to increase its market share in the smart TV category

<ul><li>Conceptualised by <keyword id="274876" type="COMPANY" weightage="20" keywordseo="Lowe-Lintas">Lowe Lintas</keyword> Bangalore, the campaign highlights how homemakers are the CEOs of their household -- managing everything from dawn to dusk.</li><li>The brand reminds homemakers how they already possess qualities required to be an entrepreneur, to start and manage their own business. </li></ul>On <keyword id="9798525" type="UNKNOWN" weightage="20" keywordseo="World-Entrepreneurship-Day">World Entrepreneurship Day</keyword>, <keyword id="8642723" type="UNKNOWN" weightage="20" keywordseo="britannia-marie-gold">Britannia Marie Gold</keyword> released a special TV campaign which recognizes and salutes the natural entrepreneur within every homemaker.<br /><br />The brand communication operates on the key insight that lack of confidence is one of the barriers keeping homemakers from starting something of their own. It also makes the point that this lack of confidence is misplaced. In fact, the brand believes that every homemaker by virtue of being a homemaker already possesses skill sets akin to an entrepreneur- leadership qualities, financial acumen, and negotiation and people management skills. All she needs to truly become an entrepreneur is to discover the talent she already has, within her.<br /><br />The film celebrates the homemaker in her current life state, as the anchor of her family and also nudges her to do more and be more, “Kyunki Ki Bahut Kuch Hai Karna”.<br /><br />  <div type="Youtube" id="eEGDMifjQS4" title="Britannia Marie Gold: Geetaji Ka Sapna" thumbUrl="https://i.ytimg.com/vi/eEGDMifjQS4/mqdefault.jpg"></div><br />Talking about the campaign, <keyword id="3384418" type="PERSON" weightage="20" keywordseo="Vinay-Subramanyam">Vinay Subramanyam</keyword>, VP, Marketing, <keyword id="146218" type="COMPANY" weightage="20" keywordseo="Britannia-Industries">Britannia Industries</keyword> said, “Britannia Marie Gold is a brand that has intimate connections with India’s homemakers. We laud them for being the emotional anchor and all time go- to person in every family. We firmly believe that the progress the country has made sits on the bedrock of contributions and sacrifices made by the homemaker. Britannia Marie Gold recognizes the growing, inner aspirations of homemakers to do more with their potential and is committed to be the “everyday fuel” for homemakers in this bid. We dedicate this film to India’s homemakers on World Entrepreneurship Day. What better way to tell homemakers that they already have immense entrepreneurial acumen, and how a little bit of courage and confidence can make their dreams come alive”.<br /><br /><keyword id="491609" type="PERSON" weightage="20" keywordseo="Puneet-Kapoor">Puneet Kapoor</keyword>, Regional Creative Officer, Lowe Lintas said “Britannia Marie Gold has championed the dreams that homemakers want to achieve apart from running their households so efficiently through this creative campaign. This film celebrates those latent dreams that nearly every homemaker in the country harbours in her heart. It attempts to inspire women to give an honest shot to realising her dreams because the skill-sets of good home-making are similar to the skill-sets required to run one’s own business.”

On World Entrepreneurship Day, Britannia Marie Gold raises a toast to the hidden entrepreneur within every homemaker

<ul><li>As we get closer to the new year, we bring to you a time capsule of 2021.</li><li>We look at some of the memorable campaigns from the year and discuss the common themes.</li></ul>The initial stage of the global pandemic brought in a lot of challenges for advertising agencies and brands. Agencies were producing ads on chopped-off budgets from the safety of their homes and really scratching their brains for creative ideas inside four walls. As the lockdown was lifted and the country opened its doors to all kinds of businesses in phases, there was hope in the air. Brands slowly started picking on consumer sentiment and upped their marketing budgets. With the beginning of 2021, a new year, consumers found a new sense of optimism for a better tomorrow and brands ensured that they offered a helping hand to consumers by spreading warmth through their advertising campaigns and telling stories of togetherness and bonding with family, friends and neighbors. With the second wave in April 2021, the progress reversed and brands slowed their marketing activities again but continued proving their resilience through their social media handles. When COVID was at its peak in April and June, several health institutions ran out of beds and oxygen supplies. Our social media feeds filled up with appeals for help -- looking for plasma donors, oxygen concentrators or ICU beds. During this period, Indian corporations, multinational brands and young home-grown start-ups stepped forward to do their bit and helped the country survive this phase. <br /><br />Thankfully, as the number of cases went down in August and the number of vaccine doses kept rising, consumer sentiments picked up. With each festival, things got a little better. So, as the country decorated their home to celebrate the homecoming of Lord Ram on Diwali, marketers went all out. After a long-dry spell of a year and a half, brands ensured that they didn't miss out on this opportunity to reconnect with consumers. The country found its hope to keep going and many brands decided to celebrate heroes who went unnoticed during the most difficult phase of the pandemic. With their heartwarming campaigns, they urged consumers to support small businesses and those who have been badly impacted by COVID-19.<br /><br />The pandemic also sparked a flurry of nostalgic ads and consumers loved the trend. Brands started evoking nostalgia to connect with consumers on an emotional level and reach out to the inner child in us that lived in a happier universe. These ads were like comfort food during unprecedented times.<br /><br />Brands also used their marketing communications to shine the spotlight on gender inequality and encouraged women to stand up for their rights. <br /><br />Overall, in 2021, themes of nostalgia, togetherness, resilience, women empowerment and hope emerged and made consumers smile. <br /><br />In no particular order, here are a few ads that stood out this year:<br /><br /><strong>Cadbury’s Kuch Khaas Hai remake | Agency: Ogilvy<br />      <div type="Youtube" id="z_OtC06ndUE" title="Cadbury Dairy Milk wishes #GoodLuckGirls to all those hitting it out of the park." thumbUrl="https://i.ytimg.com/vi/z_OtC06ndUE/mqdefault.jpg"></div><br />Bhima Jewellery’s Pure as Love | Agency: Animal<br />      <div type="Youtube" id="NtaLr_r8R2E" title="Bhima Jewellery. Pure as love." thumbUrl="https://i.ytimg.com/vi/NtaLr_r8R2E/mqdefault.jpg"></div><br />Vim’s Making Dishwashing Easy | Agency: Lowe Lintas<br />      <div type="Youtube" id="cWIo7lTfdqs" title="Vim Liquid | Making dishwashing easy (Hindi)" thumbUrl="https://i.ytimg.com/vi/cWIo7lTfdqs/mqdefault.jpg"></div><br />Tanishq’s Marriage Conversations | Agency: Dentsu Webchutney<br />      <div type="Youtube" id="wnZduCnSMpk" title="Marriage Conversations | Tanishq" thumbUrl="https://i.ytimg.com/vi/wnZduCnSMpk/mqdefault.jpg"></div><br />Swiggy Instamart | Agency: Lowe Lintas<br />      <div type="Youtube" id="NL7mq7kFLt8" title="Swiggy Instamart - Groceries delivered in 15-30mins" thumbUrl="https://i.ytimg.com/vi/NL7mq7kFLt8/mqdefault.jpg"></div><br />Mondelez’s Not Just a Cadbury ad | Agency: Ogilvy India<br />      <div type="Youtube" id="R3FnhpelBR0" title="Cadbury Celebrations | Not Just A Cadbury Ad" thumbUrl="https://i.ytimg.com/vi/R3FnhpelBR0/mqdefault.jpg"></div><br />Dove’s Stop the Beauty Test | Agency: Ogilvy India<br />      <div type="Youtube" id="jEpTa2cMl_I" title="Take the pledge to #StopTheBeautyTest | Dove" thumbUrl="https://i.ytimg.com/vi/jEpTa2cMl_I/mqdefault.jpg"></div><br />Tata Cliq Luxury | Agency: Havas Creative Group India<br />      <div type="Youtube" id="ZqHZKtbcjEA" title="Thoughtful Gifting Begins Here | Slow Commerce | Where Quality is Nurtured | Tata CLiQ Luxury" thumbUrl="https://i.ytimg.com/vi/ZqHZKtbcjEA/mqdefault.jpg"></div><br />Fastrack’s You Do You | Agency: Lowe Lintas Bangalore <br />      <div type="Youtube" id="0VGpbNQufjc" title="Own Your Inches - #FastrackYouDoYou" thumbUrl="https://i.ytimg.com/vi/0VGpbNQufjc/mqdefault.jpg"></div><br />Bournvita’s Get The Message | Agency: Ogilvy India<br />      <div type="Youtube" id="EkCtQT2yfig" title="Bournvita - Get The Message" thumbUrl="https://i.ytimg.com/vi/EkCtQT2yfig/mqdefault.jpg"></div><br />Nykaa’s Tum Hi Ho Nykaa | Agency: Sideways <br />      <div type="Youtube" id="9o57TH0ZjkU" title="Tum Hi Ho Nykaa | Brand Film" thumbUrl="https://i.ytimg.com/vi/9o57TH0ZjkU/mqdefault.jpg"></div><br />Mohey’s KanyaMaan <br />      <div type="Youtube" id="PmCSjllj7KU" title="Tradition wahi, soch nayi - #KanyaMaan" thumbUrl="https://i.ytimg.com/vi/PmCSjllj7KU/mqdefault.jpg"></div><br />Tinder’s Closure<br />      <div type="Youtube" id="6b-K9OzVo-c" title="Closure - A Film about Consent by Tinder | Ft. Kavya Trehan and Mrinal Dutt" thumbUrl="https://i.ytimg.com/vi/6b-K9OzVo-c/mqdefault.jpg"></div><br />Cult.fit’s Fitness Is Not An Option<br />      <div type="Youtube" id="xAB3CZC1BcI" title="Fitness Is Not An Option (cult.fit)" thumbUrl="https://i.ytimg.com/vi/xAB3CZC1BcI/mqdefault.jpg"></div><br />Vicks’ Touch of Care | Publicis Singapore<br />      <div type="Youtube" id="NHflsJrXKaI" title="Vicks - Care Lives On #TouchOfCare" thumbUrl="https://i.ytimg.com/vi/NHflsJrXKaI/mqdefault.jpg"></div><br />CRED’s Great for the Good<br />      <div type="Youtube" id="j8KpV-4_mRg" title="Great for the good | ft. Rahul Dravid | CRED" thumbUrl="https://i.ytimg.com/vi/j8KpV-4_mRg/mqdefault.jpg"></div><br />The Body Shop’s #BloodyNatural <br />      <div type="Youtube" id="6XVihCBaX-g" title="Periods are #BloodyNatural | Let's end period shame | The Body Shop India" thumbUrl="https://i.ytimg.com/vi/6XVihCBaX-g/mqdefault.jpg"></div><br />Prega News She Is Complete In Herself<br />      <div type="Youtube" id="X4mWIU-zcvQ" title="#SheIsCompleteInHerself - A Women’s Day Initiative by Prega News | Mona Singh (Hindi)" thumbUrl="https://i.ytimg.com/vi/X4mWIU-zcvQ/mqdefault.jpg"></div><br />Surf Excel’s Holi 2021<br />      <div type="Youtube" id="MocKmftqNI8" title="Surf excel Holi 2021 | Jo dilon ko paas laayein, woh #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/MocKmftqNI8/mqdefault.jpg"></div><br /></strong><br />

You Searched For "lowe lintas bangalore" and got 11 results

Swiggy's latest campaign showcases how your pets would react to you spending more time with them

BI India Partner

With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand

Karuna Sharma

Swiggy Instamart reimagines 5 Star's Ramesh Suresh and Colgate's 'Kya aapke toothpaste mein namak hai' ads

BI India Partner

Fastrack's latest ad showcases how workouts can start anywhere

BI India Partner

Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit

BI India Partner

Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression

Karuna Sharma

The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries

Samarpita Banerjee

Lowe’s Innovation Labs launches CONSTRUCT, a Startup Accelerator Program

BI India Partner

Xiaomi TV launches a 3-part campaign conceptualized by Lowe Lintas in an attempt to increase its market share in the smart TV category

BI India Partner

On World Entrepreneurship Day, Britannia Marie Gold raises a toast to the hidden entrepreneur within every homemaker

BI India Partner

From CRED’s Indiranagar ka Gunda to Cadbury’s reimagined Kuch Khaas Hai, here are a few campaigns that stood out in 2021

Karuna Sharma

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