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5 mins read
From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years
Holi is a natural fit for Surf Excel. We all stain our clothes while celebrating this festival of c…
2 mins read
Tanishq's latest ad reminds you to seize small moments and find extraordinary in the ordinary
The campaign is conceptualised by Lowe Lintas
2 mins read
Vivo India's new ad featuring Jimmy Sheirgill urges parents to #SwitchOff and spend more quality time with their kids
The campaign is conceptualised by Lowe Lintas
3 mins read
Swiggy Instamart reimagines 5 Star's Ramesh Suresh and Colgate's 'Kya aapke toothpaste mein namak hai' ads
Swiggy Instamart’s new campaign gives a modern twist to iconic ads we grew up watching
4 mins read
HUL’s Glow & Lovely ad shifts focus from fairness to career in its latest ad; draws mixed reactions
Fair & Lovely advertisements from the late 90s and early 20s often portrayed women with darker skin…
2 mins read
Vim's new ad is a nudge to society to see women beyond archaic roles
It urges the audience to not reduce a woman's identity to her chores
2 mins read
Fastrack's latest ad showcases how workouts can start anywhere
Lowe Lintas Bangalore conceptualises a campaign for Fastrack Reflex 3.0 – #StartAnywhere
2 mins read
Axis Bank's latest ad focuses on the small moments of joy to promote the bank's credit card offerings
The campaign is conceptualised by Lowe Lintas
4 mins read
MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brand
MullenLowe Lintas Group has unveiled a specialized content business unit under the Lintas C:EX (Lin…
3 mins read
Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign
Britannia Milk Bikis gets relaunched as Milk Bikis 100% Atta biscuit
6 mins read
How Surf Excel’s Daag Acche Hain has evolved over the years
Prabha Narasimhan, Executive Director and VP – Home Care, South Asia, Hindustan Unilever Ltd on Sur…
3 mins read
This smartphone brand is asking its consumers to put a pause on using smartphones
Featuring Fareeda Jalal, the campaign urges consumers to take a break from smartphones
2 mins read
Unacademy's viral ad draws a correlation between students' desire to learn and on-field Cricket action
Th new campaign is called ‘Cracking the Game'
7 mins read
With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand
A majority of Zivame’s marketing spends for this campaign will be concentrated on digital mediums
2 mins read
Cleartrip’s latest advertising campaign encourages travelers to stop travel-dreaming and start travel planning
The campaign is conceptualised by Lowe Lintas
1 min read
Absolut addresses global biases with a campaign called 'Born Colourless'
'ISMs’ highlights the stereotypes that are deeply entrenched in our society to ultimately create a …
6 mins read
#BTSwithInsiders: Amer Jaleel on Tata Tea’s Jaago Re, Lifebuoy’s Gonduppa and ICICI Prudential’s Bande Acche Hain
When we took a walk down advertising memory lane with Amer Jaleel
4 mins read
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack changes its brand proposition; encourages young audiences to embrace themselves and be who…
3 mins read
We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal
Vadilal has launched a 360 degree campaign to woo young consumers
4 mins read
#BTSwithInsiders: Arun Iyer on how Surf Excel’s ‘Daag Acche Hain’ came into being
Surf Excel still has 'Daag Acche Hain' as its core proposition