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5 mins read
From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years
Holi is a natural fit for Surf Excel. We all stain our clothes while celebrating this festival of c…
7 mins read
With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand
A majority of Zivame’s marketing spends for this campaign will be concentrated on digital mediums
4 mins read
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack changes its brand proposition; encourages young audiences to embrace themselves and be who…
4 mins read
HUL’s Glow & Lovely ad shifts focus from fairness to career in its latest ad; draws mixed reactions
Fair & Lovely advertisements from the late 90s and early 20s often portrayed women with darker skin…
4 mins read
The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
Britannia has re-launched Milk Bikis in a new avatar and has roped in actor Pankaj Tripathi as the …
6 mins read
How Surf Excel’s Daag Acche Hain has evolved over the years
Prabha Narasimhan, Executive Director and VP – Home Care, South Asia, Hindustan Unilever Ltd on Sur…
2 mins read
Swiggy's latest campaign showcases how your pets would react to you spending more time with them
Swiggy launches campaign to promote benefits of Swiggy One
3 mins read
This smartphone brand is asking its consumers to put a pause on using smartphones
Featuring Fareeda Jalal, the campaign urges consumers to take a break from smartphones
4 mins read
MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brand
MullenLowe Lintas Group has unveiled a specialized content business unit under the Lintas C:EX (Lin…
2 mins read
On World Entrepreneurship Day, Britannia Marie Gold raises a toast to the hidden entrepreneur within every homemaker
The film celebrates the homemaker in her current life state.
6 mins read
#BTSwithInsiders: Amer Jaleel on Tata Tea’s Jaago Re, Lifebuoy’s Gonduppa and ICICI Prudential’s Bande Acche Hain
When we took a walk down advertising memory lane with Amer Jaleel
4 mins read
#BTSwithInsiders: Arun Iyer on how Surf Excel’s ‘Daag Acche Hain’ came into being
Surf Excel still has 'Daag Acche Hain' as its core proposition
2 mins read
Tanishq's latest ad reminds you to seize small moments and find extraordinary in the ordinary
The campaign is conceptualised by Lowe Lintas
2 mins read
Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit
The campaign has been conceptualized by Lowe Lintas Bangalore and directed by Farooq Mohamed of Kad…
2 mins read
Vivo India's new ad featuring Jimmy Sheirgill urges parents to #SwitchOff and spend more quality time with their kids
The campaign is conceptualised by Lowe Lintas
2 mins read
Cleartrip’s latest advertising campaign encourages travelers to stop travel-dreaming and start travel planning
The campaign is conceptualised by Lowe Lintas
2 mins read
Vim's new ad is a nudge to society to see women beyond archaic roles
It urges the audience to not reduce a woman's identity to her chores
3 mins read
Swiggy Instamart reimagines 5 Star's Ramesh Suresh and Colgate's 'Kya aapke toothpaste mein namak hai' ads
Swiggy Instamart’s new campaign gives a modern twist to iconic ads we grew up watching
2 mins read
Fastrack's latest ad showcases how workouts can start anywhere
Lowe Lintas Bangalore conceptualises a campaign for Fastrack Reflex 3.0 – #StartAnywhere
3 mins read
Cannes Lions 2021: India wins seven metals on Day 1, FCB Interface brings home our first Gold
FCB Interface has won the gold for its 'The Punishing Signal' campaign for the Mumbai Police