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<p class="enhanced-subtitle">Twelve years later, the show's cast and crew told Insider how it all went down — and why they think the letter is still so beloved.</p><p class="drop-cap">MTV's no-holds-barred reality-TV show "Jersey Shore" was an instant sensation when the first season premiered in December 2009. The series followed a group of self-proclaimed hard-partying "guidos" and "guidettes" — Italian Americans, mostly from New York or New Jersey — as they spent a loud, messy summer together in a Jersey beach house.</p><p>With a cast of larger-than-life personalities (Mike "The Situation" Sorrentino, Jenni "JWoww" Farley, Nicole "Snooki" Polizzi, and Paul "DJ Pauly D" DelVecchio were instant stars) and just the right amount of medium-stakes drama, the show was <a href="https://www.eonline.com/news/164840/jersey_shore_cast_signs_on_season_two">quickly renewed for a second season</a>. And unlike the casts of other reality-TV shows around the same time (like "The Hills" and "Laguna Beach"), the "Jersey Shore" cast members were largely left to their own devices, with little to no producer involvement or scripted moments.</p><p>While there was no shortage of iconic moments throughout the original series' six-season run, one incident in season two has become the stuff of pop-culture legend: the infamous note to Sammi "Sweetheart" Giancola about her boyfriend and fellow cast member Ronnie Ortiz-Magro's infidelity during nights out at clubs, written by Farley and Polizzi but presented anonymously.</p><p>"Sam," the letter, typed in all caps, begins, "the first night at BED when you left, Ron made out with 2 girls and put his head inbetween a cocktail waitresses breasts. Also was grinding with multiple fat women."</p><p>After detailing another alleged instance of infidelity, the note concludes: "Multiple people in the house know, therefore you should know the truth."</p><p>Twelve years after the episode, fittingly titled "The Letter," aired on MTV, Insider spoke with Sorrentino, Farley (via email), and Charlie Newton, a producer, about where things went wrong — and why they believe Farley and Polizzi's ill-fated letter is still so beloved by fans of pop culture and "Jersey Shore." (Giancola declined to be interviewed for this story, and Ortiz-Magro's representative didn't immediately respond to Insider's requests for comment.)</p><hr /><div type="image" title="Ronnie Ortiz-Magro leans against Sammi &quot;Sweetheart&quot; Giancola in this scene from &quot;Jersey Shore&quot; season 2." height="1609" width="2146" msid="93819189" hostid="261" sizebytes="47196"></div><h2 style="text-align: center;">Going into season 2, things were already tense between Giancola and Ortiz-Magro</h2><p><em>Season two of "Jersey Shore" was filmed in Miami, in the winter after the first episodes aired, and picked up where the first season left off.</em></p><p><strong>Charlie Newton, a supervising story producer on "Jersey Shore" and later an executive producer:</strong> Three things were obvious when we started filming [season one].</p><p>One was that Nicole was a comic genius — and I mean that literally. She was absolutely hilarious just by herself in a room. That had not really come through in her casting — it was kind of a fluke; she was cast mostly because she was outrageous. So that came through, but her absolutely brilliant, frankly, comic timing was something that I don't think we all totally appreciated.</p><p>The other thing that was clear was that The Situation was an absolute star. He was really amazing right away. And then also we just knew it was going to be a hit. It was so exciting. It was really clear to everybody that this was lightning in a bottle.</p><p><strong>Mike "The Situation" Sorrentino:</strong> I was always game for drama in the early seasons of "Jersey Shore," especially when it's not necessarily your own.</p><div type="image" title="Jenni Farley and Nicole Polizzi type a letter together in a cyber café during this scene from season 2 of &quot;Jersey Shore.&quot;" height="1605" width="2148" msid="93819190" hostid="261" sizebytes="77020"></div><p><em>The tumultuous romance between Giancola and Ortiz-Magro featured heavily in the first few seasons of the show. And while the two began the second season broken up, they quickly rekindled their romance, with disastrous results. </em></p><p><em>Though he slept in Giancola's bed every night and seemed to be a devoted boyfriend, Ortiz-Magro was shown flirting and dancing with other women at clubs during nights out. In several instances he kissed them and got their phone numbers.</em></p><p><em>Giancola, who usually left outings earlier in the night, was none the wiser. But after learning of Ortiz-Magro's behavior from a housemate, Angelina Pivarnick, Farley and Polizzi took it upon themselves to let Giancola "know the truth" through an anonymous letter, so as not to endanger their friendship with Ortiz-Magro.</em></p><p><em>The two women headed to a cybercafe to type the letter. Their entire process — from deciding to use an elevated vernacular (writing "breasts" instead of "tits," for example) to disguise themselves to hiding the note in Giancola's drawer later that night — was captured on film.</em></p><p><strong>Newton:</strong> The writing of the letter was really funny. Nicole's just a very funny person. So her sitting down and just writing the way she wrote it — it was all completely natural. None of this was produced in any way. This cast in particular, you really did not have to produce them. They just went with it.</p><p>Everything that you see happening, like the letter, was their idea.</p><p><strong>Jenni "JWoww" Farley:</strong> Nicole and I decided to write an anonymous letter because we needed Sam to know the truth, but technically we were never there when Ronnie was cheating on her ... Angelina always was. We loved both Ron and Sam, but we had a sense of "girl code" that made us feel obligated to tell her the truth.</p><div type="image" title="A screenshot of the infamous letter to Sammi Giancola from season 2 of &quot;Jersey Shore.&quot;" height="1582" width="2110" msid="93819191" hostid="261" sizebytes="37376"></div><h2 style="text-align: center;">The letter led to several blowout fights in the house</h2><p><em>While the letter was meant to inform Giancola of Ortiz-Magro's philandering behavior, it caused further tension among the housemates when Giancola found it the next morning. </em></p><p><em>Farley, Polizzi, and Sorrentino were working at a local gelato shop when Giancola found the note. After confronting DelVecchio, Vinny Guadagnino, and Ortiz-Magro over breakfast, Giancola called the shop to speak with Farley and Polizzi, who quickly denied any involvement in the note.</em></p><iframe width="560" height="315" src="https://www.youtube.com/embed/5tQNI847qL8" frameborder="0"></iframe><p><strong>Sorrentino:</strong> My original reaction, I believe, was like, "Oh my God. I guess we're going there."</p><p>I think originally I didn't know who had written the note. And then I'm pretty sure when the note came around to me, I was like, "Whatever's on the note's true." I thought it was all out in the open.</p><p><strong>Newton:</strong> They were feeling a very, very strong sense of girl code. They considered themselves her close friends. So they knew that they had to let her know somehow that Ronnie was doing stuff that they didn't think was appropriate. But they also felt a very strong loyalty towards Ron.</p><p>They were just caught between a rock and hard place. They didn't know what to do. It seems ridiculous, but they felt like this anonymous letter was a way of, like, satisfying both needs, of helping their friend Sam out, getting her the information she needs, but not betraying Ron's loyalty.</p><p><strong>Sorrentino:</strong> I guess I stirred the sauce a little bit. I was like, "Yeah, I guess whatever's on the note is true." Also knowing that we're filming a TV show for entertainment, so you're not just going to sort of ruin everything, you know?</p><p><strong>Newton:</strong> The idea that this was somehow a get-out-of-jail-free card — that you could write an anonymous note and that would be it — is obviously insane.</p><div type="image" title="Nicole &quot;Snooki&quot; Polizzi types a letter during this scene from season two of MTV's &quot;Jersey Shore.&quot;" height="1611" width="2148" msid="93819192" hostid="261" sizebytes="59552"></div><p><em>Despite Farley's and Polizzi's attempts to keep their involvement secret, it soon became clear to most people in the house that they were the masterminds.</em></p><p><strong>Farley:</strong> We really didn't want Sam to find out it was us! We only agreed to tell her [about Ron's cheating] if we could do it anonymously. During "Jersey Shore," we were never allowed cellphones, pens, paper, computers, etc., so we were actually hoping that Sam would think it was production, since you're never allowed any of those things. And we wanted to change up the language so it didn't sound like either of us.</p><p><strong>Newton:</strong> I suspect that everyone quickly knew that it was them. I'm just not sure that they fully appreciated why.</p><p><strong>Sorrentino:</strong> Probably in the early seasons you could suspect that it could have been even someone from production, because when you're new in the business you don't know who's doing what. So I'm sure maybe that could have been in my brain as well — like, "Oh my God, maybe production wrote it and it was planted there."</p><p>Obviously now we know that it was Nicole and Jenni. [The language] did not throw me off. But in the beginning, I didn't know.</p><p><strong>Newton:</strong> It was absolutely not produced or manufactured. It was truly organic. And I think that was the secret sauce of the show.</p><div type="image" title="Sammi &quot;Sweetheart&quot; Giancola and Angelina Pivarnick on season two of MTV's &quot;Jersey Shore.&quot;" height="1424" width="1899" msid="93819193" hostid="261" sizebytes="57952"></div><p><em>Unsurprisingly, not everyone was appreciative of Farley's and Polizzi's attempts to play peacemaker between Giancola and Ortiz-Magro. After finding the note, Giancola broke things off with Ortiz-Magro, then went head-to-head with Farley over the letter. The tension between the women eventually led to a physical altercation in the kitchen.</em></p><p><strong>Farley:</strong> It obviously backfired and created the "note heard around the world," but that was never our intention. We love Sam and just felt she needed to hear the truth.</p><p><strong>Sorrentino:</strong> I think it was a good idea to write the note. I guess they didn't want to confront her, to a certain extent, so they wrote an anonymous letter to try to help her out.</p><p><strong>Newton:</strong> I've never said this before, and I don't know if it was ever really examined, but I believe that part of Sam's anger towards Jenni is that she thought Jenni was trying to break her and Ron up so that she could get with Ron.</p><p>It was definitely something that I was aware of in those early, early, early days. It's hard to remember that the cause of Ron's jealousy of Mike is because of his initial attraction to Sam. Even to this day I think there's tension between those two guys. And the origin story of that tension is that Mike got with Sam first [in season one].</p><p>So I think that's part of why Sam was so mad and why that whole thing leads to the girl fight in the kitchen. Sam had this other fear, but I believe that Jenni really believed that she was trying to help Sam, trying to let her know: "This guy is dogging you."</p><h2 style="text-align: center;">Despite the drama the letter caused, it's become something of a pop-culture artifact, spawning <a href="https://knowyourmeme.com/memes/anonymous-letter-to-sammi">memes</a> and <a href="https://affiliate.insider.com?u=https%3A%2F%2Fwww.etsy.com%2Fsearch%3Fq%3Djersey%2520shore%2520letter">merchandise</a></h2><p><em>The fallout from the note altered the dynamic between the housemates permanently. And the relationship between Giancola and the rest of the group soured to such an extent that she didn't return for the spinoff, "Jersey Shore: Family Vacation," which premiered in 2018, nearly six years after the first show ended, and follows seven of the original cast members.</em></p><p><strong>Sorrentino:</strong> I'm kind of a big believer in everything happens for a reason, as long as you learn from it. I think we've learned from those earlier seasons.</p><p>I don't really think I would take anything back, even though obviously you saw a ton of questionable behavior. I believe those wild times have shaped me into the mature, sober, loving dad that I am today.</p><p><strong>Farley:</strong> Hindsight doesn't make for good reality TV. If I changed anything from the past, we would never have the note that we have today.</p><p><strong>Newton:</strong> For good and for bad, you've gotten to see a lot of the darkest sides of these people's lives, mostly because it hasn't been produced out of them.</p><iframe id="reddit-embed" src="https://www.redditmedia.com/r/thefirstnightatbed/comments/ksjahk/lmao/?ref_source=embed&amp;ref=share&amp;embed=true" sandbox="allow-scripts allow-same-origin allow-popups" style="border: none;" height="528" width="640" scrolling="no"></iframe><iframe id="reddit-embed" src="https://www.redditmedia.com/r/thefirstnightatbed/comments/mr4z6d/always_remember_you_are_lisa_simpson/?ref_source=embed&amp;ref=share&amp;embed=true" sandbox="allow-scripts allow-same-origin allow-popups" style="border: none;" height="528" width="640" scrolling="no"></iframe><blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">—rich uncle p  (@mateskrilla) <a href="https://twitter.com/mims/statuses/1218724172739895296?ref_src=twsrc%5Etfw">January 19, 2020</a></blockquote><p><em>Sorrentino, Farley, and Newton were split on whether a similarly iconic letter-writing moment could happen on a reality-TV show today.</em></p><p><strong>Farley:</strong> When "Jersey Shore" came out, it was before all these social-media platforms. I guess now the closest version would be a Snapchat of someone's boyfriend motorboating another woman?</p><p><strong>Newton:</strong> The idea of a letter is so strangely dated. To type the thing and have it printed at a cybercafe, which is also just, like, a weird vestige of European travelers in the United States in the 2000s ... Do they even exist anymore?</p><p>It's hard to say — could it have happened on a different reality show at the time? Maybe, but I'm also not sure. This show was a little bit realer and grittier than most shows were allowed to be in those days. You've got to remember that the big hit shows at the time were "The Hills" and "Laguna Beach," which were very slick, heavily produced, practically scripted shows, and nothing happened that wasn't thought out by the producers, whereas this show was literally like, we're just going to turn on the cameras and let them go.</p><p>So these weird ideas, like the letter — I just can't imagine that would've happened on a different show. Not so much because of the time but because of the style of shooting.</p><p><em>But neither Farley nor Sorrentino was surprised that the note has remained relevant.</em></p><p><strong>Farley:</strong> Even on "Jersey Shore: Family Vacation," the cast jokes about the note, and some try to one-up it ... but it can never be dethroned.</p><p><strong>Sorrentino:</strong> It's all over college campuses, and I see it so much — it's such a big part of our culture. We constantly get tagged in memes, and we definitely relive it in our group chat. Sometimes somebody will rewrite the note to apply it to what's happening in the world.</p><p>Everybody takes turns. Out of nowhere you'll just see in the group chat, like, "Dear Sam..." Maybe Vinny will rewrite it and apply it to some of the things we might be going through this season or this year, and he'll write it in a very similar format to the other note. It's hilarious.</p><div type="image" title="Mike &quot;The Situation&quot; Sorrentino, Sammi &quot;Sweetheart&quot; Giancola, Nicole &quot;Snooki&quot; Polizzi, Vinny Guadagnino, Pauly &quot;DJ Pauly D&quot; Delvecchio, and Jenni &quot;JWoww&quot; Farley." height="2199" width="2932" msid="93819196" hostid="261" sizebytes="250344"></div><p><em>Everyone agreed that, for better or for worse, the letter remains an integral part of "Jersey Shore" and pop-culture history.</em></p><p><strong>Sorrentino:</strong> It was really us just being us.</p><p><strong>Newton:</strong> You can relate to being stuck between two friends and not knowing what to do and how to deal with it. And you can relate to coming up with some cockamamie plan to solve the problem that if you had the ability to step back 10 feet you can be like, no, this doesn't actually solve the problem.</p><p>We've all been in that situation, particularly when you're young and dumb. A lot of magic that we captured, we just lucked into, honestly.</p><p>But it's not entirely luck. The house was really wonderfully captured by the cameras that they had in all the corners. And we got it all. We got them planning. We got them typing the note. We got them placing the note. We got the moment when [Giancola] finds the note and goes, "What's this?"</p><p>You couldn't script it better. We got all the awkward interactions. We got all the guys being like, "What the fuck?" as they were each shown the letter.</p><p>And that <em>is</em> magic, you know? I think the reason that this is so iconic is because you can see every piece of it.</p>

Gym, Tan, and Lying Ronnie — the true story behind Snooki and JWoww's infamous letter to Sammi on 'Jersey Shore'

<ul class="summary-list"><li>I stayed in NYC with a family of five during the <keyword id="43587" type="ORGANIZATION" weightage="60" keywordseo="pandemic">pandemic</keyword>. It sucked. </li><li>Some people who left the city are returning, and NYC "authenticity cops" want to shame them. </li><li>That's dumb and wrong. It was rough here, and godspeed to anyone who felt they had to go.</li><li>This is an <keyword id="6356002" type="UNKNOWN" weightage="100" keywordseo="opinion">opinion</keyword> column. The thoughts expressed are those of the author.</li></ul><p>Just as everyone's doing this week, I'm marking the one-year anniversary of the start of the <keyword id="8763838" type="UNKNOWN" weightage="60" keywordseo="covid-19">COVID-19</keyword> pandemic, which feels both like yesterday and a hundred years ago. </p><p>I stayed in <keyword id="72226" type="COMPANY" weightage="60" keywordseo="New-York-City">New York City</keyword> during the <keyword id="8829783" type="UNKNOWN" weightage="60" keywordseo="coronavirus-pandemic">coronavirus pandemic</keyword>, and am still experiencing <keyword id="8764262" type="UNKNOWN" weightage="60" keywordseo="covid">COVID</keyword> quite literally in the present tense. </p><p>A few weeks ago I tested positive and immediately quarantined in my bedroom for more than a week. I was asymptomatic, but isolated from my family, left with not much to do but <a href="https://www.businessinsider.com/covid-winter-coming-talk-about-your-mental-health-depression-anxiety-2020-12">manage</a> the waking nightmare that is a head full of <a href="https://www.businessinsider.com/depression-doesnt-take-time-off-coronavirus-pandemic-quarantine-lockdown-2020-5">life-in-quarantine anxieties</a>.</p><p>The wholly coincidental yet uncanny symmetry of my catching COVID now - despite a full year of practicing diligent social distancing and mask-wearing - was not lost on me.</p><p>But if isolation has gifted me with anything, it's a renewed lust for life. </p><p>I want to go back to Los Angeles and see a show at the Hollywood Bowl. I want to go back to Sicily and buy my daughter the customary gelato for breakfast. I want to take my family dozens of places around the world, even knowing we'll probably never get around to seeing most of them. </p><p>The common thread:<a href="https://www.businessinsider.com/covid-killed-new-york-city-big-apple-will-be-back-2020-12"> despite my undying love for the city</a> I'd very much like to get the hell out of <keyword id="6355838" type="LOCATION" weightage="60" keywordseo="new-york">New York</keyword> - at least in the short-term. </p><p>The city and I need a break post-COVID. And unlike some other writers, I don't see it as a sign of weakness nor do I judge anyone who bailed on Gotham over the past year, because it was rough here. </p><h2>The gentrifiers who become NYC authenticity cops </h2><p>An essay in <a href="https://www.nytimes.com/2021/03/11/opinion/coronavirus-leave-new-york.html">The New York Times</a> this week is part of a rich tradition of recent transplants declaring themselves the arbiters of "<a href="https://vanishingnewyork.blogspot.com/">authentic NYC</a>" and shaming lesser, poseur New Yorkers who lack their newly-inherited urban grittiness.</p><p>In this instance, the "bad" New Yorkers are the ones who fled the city during the pandemic, with the exception of "immunocompromised people who felt safer in the suburbs or those who needed to take shelter after losing their job." Everyone else is bad, especially those who left and came back. </p><p>The author - who moved to New York in 2016 and namedrops a Brooklyn subway stop to prove it - offers half-tongue-in-cheek punitive policies to "make them pay." </p><p>Among them, a "resettlement tax" and a "Borough Swap," so that rich Manhattanites can be "punished" with "some good old-fashioned Brooklyn living." </p><p>It's a silly, but apparently serious, exercise in obliviously un-self-aware class warfare against the people who went "back home" or have the proximity to wealth allowing them to take pictures from jealousy-inducing Instagrammable locations.</p><p>There were worse things about living in New York over the past year than being triggered by social media FOMO and a sense of moral superiority over those who chose not to stay.</p><h2>The unusual appeal of nostalging bad times </h2><p>It's been almost 20 years since 9/11, and I'll admit to occasionally experiencing bittersweet pangs of nostalgia for the bizarrely atypical patience and unity among New Yorkers in the immediate aftermath of the attack on the World Trade Center.</p><p>Just as most of the unflattering cliches about New Yorkers bear a good deal of validity, the image of the stubborn, stoic, resilient city lifer often fits. </p><p>"Tough, with love" is how a lot of New Yorkers like to see themselves. </p><p>But the thought of getting nostalgic about COVID life right now is kind of like <a href="https://www.businessinsider.com/media-let-cuomo-get-away-covid-nursing-home-cover-up-2021-3">Andrew Cuomo</a> writing a book about leadership <a href="https://www.businessinsider.com/cuomo-lied-nursing-home-covid-death-new-york-attorney-general-2021-1">during the pandemic</a> last summer - which is to say, it's obscenely premature. </p><p>Sure, some rich swine are slinking back from their self-imposed Hamptons exiles, and they may act like they never left. But the city didn't "empty out," <a href="https://www.nytimes.com/2021/01/01/realestate/who-left-new-york-coronavirus.html">95% of its residents stayed</a>, and we don't deserve badges of honor just as those who left for a time deserve don't deserve our scorn.   </p><p>The city was just devastated, that's all. </p><p>Lockdowns led to over a thousand businesses <a href="https://www.businessinsider.com/covid-killed-new-york-city-big-apple-will-be-back-2020-12">closing for good</a>. The business, financial, and tourism sectors are shells of themselves. Refrigerated tractor trailers filled with bodies were a regular sight through last spring and summer.</p><p>There were also <a href="https://www.businessinsider.com/george-floyd-peaceful-protests-looting-riots-destruction-righteous-cause-2020-6">weeks of riots</a> throughout the city last summer, which <a href="https://www.wsj.com/articles/hundreds-of-new-york-city-businesses-were-damaged-looted-in-recent-unrest-11591993138">effectively destroyed</a> numerous independent Black and <a href="https://www.nytimes.com/2020/06/03/nyregion/george-floyd-bronx-protests-looting.html">brown-owned businesses</a>. </p><p>An internet conspiracy theory <a href="https://www.businessinsider.com/fireworks-conspiracy-theories-panic-boompilled-boompilling-government-police-2020-6">drove a panic about fireworks</a> going off in the weeks before the Fourth of July. </p><p>And the NYPD didn't exactly cover itself in glory with its "<a href="https://www.businessinsider.com/nypds-shake-shack-hoax-stop-taking-police-word-2020-6">Shake Shack poisoning</a>" hoax and <a href="https://www.businessinsider.com/police-rioted-george-floyd-riots-justifying-protests-2020-6">violent response</a> to <a href="https://www.businessinsider.com/nypd-police-rioted-george-floyd-protests-video-prove-it-2020-7">peaceful protesters</a>. </p><p>Public schools are not "open" in any meaningful sense and there <a href="https://www.businessinsider.com/teachers-unions-should-admit-not-coming-back-school-covid-pandemic-2021-1">remain no guarantees</a> they will be open in September. Children are at risk of losing a substantial part of a THIRD YEAR of their education and social development. </p><p>Nearly all of the cultural advantages <a href="https://www.businessinsider.com/coronavirus-new-york-ghost-town-made-mixtape-cope-2020-4">that make New York worth enduring</a> remain unavailable until further notice, leaving millions of people confined to tiny living quarters and meager public spaces. </p><p>Bill de Blasio is <a href="https://www.businessinsider.com/bill-de-blasio-do-something-great-new-yorkers-resign-2020-6">still the mayor</a>. </p><p>And we're going to judge anyone who chose to leave this all behind? <a href="https://www.youtube.com/watch?v=pS6zJ7IsJkM">Fuhgettabout it!</a> (I'm sorry.) </p><h2>Let's not romanticize this past year just yet, ok? </h2><p>There is a certain kinship among those of us who stayed. And maybe at some point when the pandemic is over and the basic functions of society are again humming along, nostalgia for "those crazy COVID days" will make sense. </p><p>As one of two gainfully-employed adults with health insurance in my household, I fully recognize I'm a lottery winner in the pandemic sweepstakes - even with a bit of a <a href="https://www.yahoo.com/news/many-long-covid-patients-had-130355457.html">post-COVID brain fog</a>.</p><p>Though my family and I have lived under circumstances we would have never previously imagined, we're thriving. </p><p>But personally, I could have done without this "character-building" endurance test. </p><p>I'm still not ready to romanticize how life was (and is) in this city during the pandemic. </p><p>And as much as I'd love to puff my chest out at how "New York tough" this year has made me, I can't recommend the experience. Nor will I shame those who left, or those who decided to come back. </p>

Staying in NYC during the COVID pandemic didn't make me a hero, and leaving the city doesn't make you a villain

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.amazon.com/gp/product/B07NF9DWGG/ref=as_li_tl?ie=UTF8&amp;tag=biip_082719_hurom-h101-slow-juicer-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07NF9DWGG&amp;linkId=a599d81e3dfb4405d3bf09584ade51d1" target="_blank" rel="noopener"><img src="https://static-ssl.businessinsider.com/image/5d652e0d2e22af0a26080149-1200/hurom juicer .jpg" border="0" alt="Hurom juicer " data-mce-source="Hurom" /></a><p class="source"><span>Hurom</span></p></div><p></p></div></div></p><ul class="summary-list"><li><strong>The <a href="https://www.amazon.com/gp/product/B07NF9DWGG/ref=as_li_tl?ie=UTF8&amp;tag=biip_082719_hurom-h101-slow-juicer-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07NF9DWGG&amp;linkId=a599d81e3dfb4405d3bf09584ade51d1" target="_blank" rel="noopener">Hurom H101 juicer</a> allows you to make smoothies, ice cream, or pulp-free liquid juice out of anything from beets to berries.</strong></li><li><strong> Most components of the juicer can be cleaned using nothing more than running water and air drying.</strong></li><li><strong> While expensive at $499, the <a href="https://www.amazon.com/gp/product/B07NF9DWGG/ref=as_li_tl?ie=UTF8&amp;tag=biip_082719_hurom-h101-slow-juicer-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07NF9DWGG&amp;linkId=a599d81e3dfb4405d3bf09584ade51d1" target="_blank" rel="noopener">Hurom H101</a> extracts so much of the liquid (and nutrients) found in your favorite fresh foods that it will pay for itself over time compared to inferior options.</strong></li></ul><p>If you'd asked me a few years ago if I was into juicing, I would have said no. But if you'd looked in my fridge, you would consistently see almond milk, tomato juice, orange juice, and various other store-bought beverages that, as it turns out, you can easily make at home. You just need a good juicer.</p><p>Or you could go for a great one instead. That's what I did when I got a <a href="https://www.amazon.com/gp/product/B07NF9DWGG/ref=as_li_tl?ie=UTF8&amp;tag=biip_082719_hurom-h101-slow-juicer-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07NF9DWGG&amp;linkId=a599d81e3dfb4405d3bf09584ade51d1" target="_blank" rel="noopener">Hurom H101 Easy Clean Slow Juicer</a>.</p><p>And with apologies to those $7 impulse-buy fancy juices stationed near the Whole Foods checkout, now my wife and I can make better juices than one can find in a store as well as staples (for us, anyway) like almond milk and orange juice.</p><p>What are the benefits of juicing? First and foremost, it makes it remarkably easy to get the vitamins, minerals, and nutrients packed in all sorts of fresh produce, from fruits to veggies to nuts and beyond. If you don't care for chomping down on those daily 10 servings of fruits and vegetables, juicing is a great way to get the goods anyway. Second, juicing makes it much easier for your body to absorb the aforementioned nutrients. And third, you can create some truly delicious beverages with a juicer. Through trial and error, you'll find the perfect custom blend of this berry, that vegetable, and this lemon grass (or whatnot) for your taste buds.</p><h2>Using the <a href="https://www.amazon.com/gp/product/B07NF9DWGG/ref=as_li_tl?ie=UTF8&amp;tag=biip_082719_hurom-h101-slow-juicer-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07NF9DWGG&amp;linkId=a599d81e3dfb4405d3bf09584ade51d1" target="_blank" rel="noopener">Hurom H101 Easy Clean Slow Juicer</a></h2><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.amazon.com/gp/product/B07NF9DWGG/ref=as_li_tl?ie=UTF8&amp;tag=biip_082719_hurom-h101-slow-juicer-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07NF9DWGG&amp;linkId=a599d81e3dfb4405d3bf09584ade51d1" target="_blank" rel="noopener"><img src="https://static-ssl.businessinsider.com/image/5d652fbf2e22af0f94021792-1200/hurom juicer 2.jpg" border="0" alt="Hurom Juicer 2" data-mce-source="Amazon" /></a><p class="source"><span>Amazon</span></p></div><p></p></div></div></p><p>As with any slow juicer, you will need to be a bit patient when working with this piece of hardware. You have to chop down larger fruits and veggies into strips or chunks small enough to fit into the chute up top. Once you have your foodstuffs ready, choose the strainer that suits the juice to be made - finer for a smooth, minimally pulpy juice, larger slots for a more smoothie-like consistency - and start feeding in celery, nuts, chunks of lemon, whatever you want. You use a push rod to keep the ingredients moving downward, feeding ingredients slowly and steadily. And you can remove pulp during the process.</p><p>After letting the H101's auger squeeze away for a couple minutes, a process that's remarkably quiet compared to other juicers, open up the pour spout and out comes smooth, even, perfectly mixed juice. All of the juice comes out, thanks to the downward angle of the spout.</p><p>Oh, and when you use the ice cream strainer and feed in frozen ingredients, you can make a gelato-like frozen desert too.</p><p>After the juicing or gelato-making is done, you are about 45 seconds from finishing cleanup. Just take apart all of the components (other than the base) and rinse them under a strong stream of water then air dry. With the exception of digging some pulp out of the pulp outlet, I never have to use anything but water and my fingers to get this juicer completely clean.</p><h2>What sets the <a href="https://www.amazon.com/gp/product/B07NF9DWGG/ref=as_li_tl?ie=UTF8&amp;tag=biip_082719_hurom-h101-slow-juicer-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07NF9DWGG&amp;linkId=a599d81e3dfb4405d3bf09584ade51d1" target="_blank" rel="noopener">Hurom H101</a> apart from the rest</h2><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.amazon.com/gp/product/B07NF9DWGG/ref=as_li_tl?ie=UTF8&amp;tag=biip_082719_hurom-h101-slow-juicer-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07NF9DWGG&amp;linkId=a599d81e3dfb4405d3bf09584ade51d1" target="_blank" rel="noopener"><img src="https://static-ssl.businessinsider.com/image/5d65301d2e22af0e8c1ab9d7-1200/hurom juicer 3.jpg" border="0" alt="Hurom juicer 3" data-mce-source="Amazon" /></a><p class="source"><span>Amazon</span></p></div><p></p></div></div></p><p>The proof is in the pulp. That's the dry pulp, to be precise. Whether you feed in a cup of almonds, a bunch of carrot sticks, celery stalks, or hunks of citrus fruit, almost every drop of juice is extracted from that fibrous mass that comes out the other side. That means maximum cost effectiveness, which is good especially with pricier foods like a pomegranate, and it also means tastier juice.</p><p>The slow 43 rpm revolution of the auger rotating within this juicer mimics a hand's steady squeezing, albeit with precision and without fatigue. Each squeeze works deeper and deeper into the pulp until eventually all of the juice is released. Compare the pulp left over by the <a href="https://www.amazon.com/gp/product/B07NF9DWGG/ref=as_li_tl?ie=UTF8&amp;tag=biip_082719_hurom-h101-slow-juicer-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07NF9DWGG&amp;linkId=a599d81e3dfb4405d3bf09584ade51d1" target="_blank" rel="noopener">H101</a> to that of a cheaper juicer to understand why this machine is pricier. And of course, there's the easy cleaning.</p><h2>The cons of the <a href="https://www.amazon.com/gp/product/B07NF9DWGG/ref=as_li_tl?ie=UTF8&amp;tag=biip_082719_hurom-h101-slow-juicer-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07NF9DWGG&amp;linkId=a599d81e3dfb4405d3bf09584ade51d1" target="_blank" rel="noopener">Hurom H101 Easy Clean Slow Juicer</a></h2><p>As with any slow juicer, you need to chop many ingredients down to pretty small size to feed them into the H101's loading tube. And as the name suggests, the juicing process can be… slow. If you're coming from the world of blenders, like I was, both of these aspects are an initial annoyance, but you'll get used to it. They're not unique to this juicer, either.</p><p>While cleaning the main nozzle (where the juice comes out) and the strainers is quite easy, the spout where the pulp is ejected takes a bit more effort to clean. A toothbrush helps.</p><p>If you do get big into juicing, make sure you are still getting plenty of fiber somewhere else, because while a juicer does give you a nutrient-packed beverage, there's good stuff that gets lost in that pulp. The natural sugars in fresh foods are sugars nonetheless, so don't think drinking fresh juice all day is healthy - water should still be your go-to beverage.</p><p>Final con? Price.</p><h2>Another option to consider</h2><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.amazon.com/gp/product/B0030EH7S6/ref=as_li_tl?ie=UTF8&amp;tag=biip_082719_hurom-h101-slow-juicer-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B0030EH7S6&amp;linkId=9de698bfc719d2d8c6d2c90ceee99a24" target="_blank" rel="noopener"><img src="https://static-ssl.businessinsider.com/image/5d652f672e22af0f5275704b-1200/cuisinart juicer.jpg" border="0" alt="Cuisinart juicer" data-mce-source="Amazon" /></a><p class="source"><span>Amazon</span></p></div><p></p></div></div></p><p>The <a href="https://www.amazon.com/gp/product/B0030EH7S6/ref=as_li_tl?ie=UTF8&amp;tag=biip_082719_hurom-h101-slow-juicer-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B0030EH7S6&amp;linkId=9de698bfc719d2d8c6d2c90ceee99a24" target="_blank" rel="noopener">Cuisinart CJE-1000 Die-Cast Juice Extractor</a> ($108.99) is about twice the size of the H101, so if storage space is an issue, that's one knock. It's also much louder than the H101. And the CJE-1000 is a lot harder to clean.</p><p>All that said, it costs about $375 less than the <a href="https://www.amazon.com/gp/product/B07NF9DWGG/ref=as_li_tl?ie=UTF8&amp;tag=biip_082719_hurom-h101-slow-juicer-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07NF9DWGG&amp;linkId=a599d81e3dfb4405d3bf09584ade51d1" target="_blank" rel="noopener">Hurom H101</a> and has garnered great reviews from customers who love its large feed chute, its efficient operation, and the volume of juice it produces in a short period of time.</p><h2>So is the <a href="https://www.amazon.com/gp/product/B07NF9DWGG/ref=as_li_tl?ie=UTF8&amp;tag=biip_082719_hurom-h101-slow-juicer-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07NF9DWGG&amp;linkId=a599d81e3dfb4405d3bf09584ade51d1" target="_blank" rel="noopener">Hurom H101</a> really worth your money?</h2><p>If you have never owned a juicer before and you're not sure juicing is for you, I recommend you consider a cheaper option first. That way, if juicing turns out to be a passing fad in your household, you won't be out too much cash. If it catches on, then you'll likely want to spend the extra cash on a top-quality machine.</p><p>On the other hand, if you already know you are all about the juice and this thing isn't going to sit unused on a pantry shelf, by all means go for it. You will extract more juice from less produce, spend less time cleaning, and have more control over the type of juice you create than with any of the cheaper options.</p><p><strong>Pros: </strong>extracts almost every drop of juice, can be used for smoothies and gelato, most components very easy to clean, quiet operation</p><p><strong>Cons: </strong>quite expensive, pulp nozzle annoying to clean</p><h3><a href="https://www.amazon.com/gp/product/B07NF9DWGG/ref=as_li_tl?ie=UTF8&amp;tag=biip_082719_hurom-h101-slow-juicer-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07NF9DWGG&amp;linkId=a599d81e3dfb4405d3bf09584ade51d1" target="_blank" rel="noopener">Get the Hurom H101 Easy Clean Slow Juicer, $499, at Amazon</a></h3><p class="tagline"><p><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a><br><br>Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>.<br><br>Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.</br></br></br></br></p></p>

This $499 slow juicer is worth the price - it makes fresh juice comparable to $7 store-bought juices and lots more

A local's ultimate guide to visiting Brighton, a seaside city in England

<ul class="summary-list"><li><a href="https://happyicela.com/">Happy Ice</a> sells the Philly treat <keyword id="145491" type="PERSON" weightage="60" keywordseo="Water-ice">water ice</keyword> in <keyword id="6354803" type="LOCATION" weightage="60" keywordseo="Los-Angeles">Los Angeles</keyword>.</li><li><keyword id="10050051" type="UNKNOWN" weightage="60" keywordseo="happy-ice">Happy Ice</keyword> offers this delicious water-based treat in multiple flavors, and you can mix them up any way you want.</li><li><p>The brand has vivid colors and artwork that make it stand out online and in person.</p></li></ul><p><em>Following is a transcript of the <keyword id="21654" type="COMPANY" weightage="60" keywordseo="video">video</keyword>.</em></p><p><strong>Lemeir Mitchell:</strong> Philadelphia water ice is very important to the city of Philadelphia. It's probably more important than cheese sticks to me.</p><p><strong>Customer:</strong> This is bomb. Ridiculously bomb. And it's ridiculously refreshing when it's 100 degrees outside. Good job, Happy Ice.</p><p><strong>Frenchy:</strong> What's up, guys? Frenchy here, on probably one of the hottest days in Los Angeles, but it's fine, because today we're gonna try Happy Ice.</p><p><strong>Lemeir:</strong> Imagine if shaved ice, sorbet, and ice cream came together to make one flavor, or one amazing product. It would create Happy Ice.</p><p><strong>Ted Foxman:</strong> Happy Ice is a very easy experience compared to Italian ice. So, when I had it for the first time, I was super shocked that my spoon had just cut right through it like I was eating an ice cream. The texture in my mouth was creamy and rich, like ice cream.</p><p><strong>Lemeir:</strong> I would say our top flavors are Cherry Bomb, our Strawberry Lemon Lush, Pineapple Potion, Blueberry Blast, Mango Madness, Lucky Lemon. We have a bunch of fun flavors where you're able to choose a combination, put it inside a cup, and we can make a rainbow out of any selection of flavors that you make.</p><p><strong>Lauren DePino:</strong> Happy Ice was the perfect thing on a hot LA day. And being from Philly, I'd really craved a water ice, or, as I called it, "wodder ice," and I told my stepson about it, and he's like, "What? What is that?" And thought it might be gelato or ice cream. My fiancé looked it up and found Happy Ice, so we just rode our bikes there.</p><p><strong>Lemeir:</strong> Because it has the creamy texture of ice cream, fruity flavors of sorbet, but refreshing like shaved ice and is vegan-friendly, dairy-free, and we make it in-house. You make it the same way you make ice cream. So it's like that little extra ingredients that changes the texture. And also I have a authentic Philadelphia water ice recipe. It's a secret recipe. And also it's, like, really just in the inner city of Philadelphia. A lot of people don't go there to try and figure out how to make that product. So, me just being from where I'm from, and I learned from being a family friend, I was able to get the recipe, and then also I'm a artist, so I saw the vision of how, you know, I can deliver that to the world.</p><p><strong>Frenchy:</strong> This is real sweat, people. [laughs] Just come on. Let's go. Hopefully I don't melt before I get inside. [laughs] She got hers. [woman cheering] [Frenchy laughs]</p><p><strong>Lemeir:</strong> I started visiting LA about, like, five years ago. So, during that time I was traveling back and forth, and my brother actually passed away in a motorcycle accident. And I was telling him, like, "Bro, I love it. I want to go out there and try and chase my dream." So when he passed away, I actually, you know, I went for it. Yeah, I started off as a tattoo artist, and during that time of me tattooing on Melrose, I learned about the <keyword id="6181" type="COMPANY" weightage="100" keywordseo="Food">food</keyword> truck culture, and I saw that it was a more affordable way to bring a piece of my hometown here. So, you know, I called my mom about the idea. She loved it. She supported me the whole way. And September 4th of 2017, Happy Ice was open with this first truck. Oh, man. Man, what. It was, it was super tough. Whoo. Trying to introduce Happy Ice to Los Angeles was super hard. We had, like, wow factors and stuff that would make people get excited. We started to catch, then we started to get celebrities to come. And, man, today, it's amazing to see the awareness for the brand and the product has grown so much from when we first started, 'cause it was not easy. [laughs]</p><p><strong>Brooke Murray:</strong> My first time going to Happy Ice was about a month or so ago. If I came across anything that looks remotely close to water ice, it's going to catch my attention, because I am from Philadelphia. Water ice in Philadelphia is like... it's like water. You grow up with it. There's water ice places on every corner. Rita's is popular, but everyone maybe has their own neighborhood spot. Lemeir: There's not a part of my childhood where water ice isn't inside of it. As soon as the summertime will hit, your mindset automatically jumped into water ice mode. So that's why, when I came out here and we didn't have it, and there's heat all the time, I was like, man, they gotta experience what I experienced growing up.</p><p><strong>Cashier:</strong> Hey!</p><p><strong>Frenchy:</strong> How you doing?</p><p><strong>Cashier:</strong> You a first timer or a happy camper?</p><p><strong>Frenchy:</strong> I'm a first timer.</p><p><strong> Cashier:</strong> All right, we got a first timer!</p><p><strong>Crowd:</strong> Hey!</p><p><strong>Frenchy:</strong> [laughs] What's up?</p><p><strong>Cashier:</strong> Welcome! So, you can go ahead and choose any three flavors to customize your own cup, or go with one of our combinations below. We have our Time Machine, All Star, and our famous Rainbow Rocket.</p><p><strong>Frenchy:</strong> Famous Rainbow Rocket? Let's go with the Rainbow Rocket.</p><p><strong>Cashier:</strong> What size for you?</p><p><strong>Frenchy:</strong> The largest. It's hot outside! Let's do it.</p><p><strong>Brooke:</strong> It's nostalgia. It just makes you happy. And right now, refreshing above all. I said water ice, but my every urge is "wooder ice."</p><p><strong>Lemeir:</strong> It's crazy, because people say that people from Philadelphia kind of have a accent and they can kinda hear a accent in me when I say water. So, [laughs] so when we say water ice, it's kind of like you're saying "wood" with a -er at the end, so like "more wood ice." [laughs] It's crazy. I didn't know I had a accent, but everybody seems to say I have one.</p><p><strong>Ted:</strong> I was with my daughter. Not unlike a day like today, it was, like, 98 degrees outside. And somebody was walking that direction, where we were with what I found out later, was Happy Ice. So I said, "Come on, everybody, let's go get one of those, because that looks great."</p><p><strong>Lemeir:</strong> So, with him being behind me, we were able to actually jump to the opportunity of getting our storefront.</p><p><strong>Frenchy:</strong> Decided to get the Rainbow Rocket, and just holding it, I'm already cooling down. I'm super excited to try it. Of course, as you can see, all the colors, keeping it super-duper friendly and super-duper happy. I mean, I guess that's why they call it Happy Ice. As I'm eating this, I'm absolutely cooling down. It's the perfect thing to get on a super-duper hot day in Los Angeles. I promise you, if it looks good on video, then you definitely want to try it for yourself.</p><p><strong>Brooke:</strong> Happy Ice definitely feels more authentic kind of because I didn't know it was coming. It was, like, such a pleasant surprise. And in the middle of a pandemic, it was like a taste of home that was very necessary for anyone who can't make it home.</p><p><strong>Frenchy:</strong> This is good. It's very flavorful, and all the colors absolutely represent different flavors. So, this is good stuff, people. The blue tastes like blueberry. The red tastes like cherry. Every bite is absolutely flavorful. Trust me, you want this. Oh, yeah. We going to work on this.</p><p><strong>Ted:</strong> I would say we're probably somewhere between 40,000 and 50,000 people a month right now that we're serving.</p><p><strong>Brooke:</strong> It's this thing that triggers nostalgia and just, I mean, I don't wanna be corny, but happiness. It just really, that's what it was for me.</p>

Happy Ice serves bright and colorful Philly-style water ice in Los Angeles

<ul><li><strong><keyword id="9025059" type="UNKNOWN" weightage="20" keywordseo="abhik-choudhury">Abhik Choudhury</keyword>, Chief strategist &amp; founder, Salt and Paper Consulting writes how brands colors are now both category and audience agnostic. </strong></li><li><strong>He further shares a few reasons behind this paradigm shift. </strong></li></ul><br />What do Volkswagen, Volvo, Tata, Ford and GM have in common? They all are reliable family cars with blue logos. How about KFC, McDonalds, Wendy’s, Pizza Hut and Burger King? They all are global fast food chains with either or both, red and yellow in their identities. And till about a decade ago, it was all fine and dandy till digital content clutter multiplied our brand exposure to a whopping 5000+ on an average day. And that meant the compelling need for acute differentiation over everything else. <br /><br />Let’s look at the topical industry of the year - EdTech. The whole industry came into being post digital burst. And in their identities, whilst catering to the same audiences their approach to <keyword id="9709248" type="UNKNOWN" weightage="20" keywordseo="brand-colors">brand colors</keyword> couldn’t have been more drastically contrasting. Byju, India’s second most valuable startup at $10Bn adorns a bright purple, something which experts used to put in the segment of richness and royalty. Udemy with its coral shade usually seen in lifestyle brands has intentionally moved away from its launch color of grass green. Coursera on the other end of the spectrum is safely engulfed in the reliable blue <em>(think sweet spot between the old and new Facebook color)</em>. And finally look at Khan Academy, a blend of sea green and ocean blue. <br /><br /><em>I would argue brands colors are now both category and audience agnostic. And there are four reasons for this major paradigm shift. </em><br /><br /><strong>The Differentiation Paradox: </strong>Of course the trained mind might argue the above example is just an anomaly so let’s go back to the automobile category we opened our discussion with to see this point through. In the last decade, the new electric car segment is slowly overpowering old heavyweights. What’s interesting though is as much as these shiny, new kids stand for the same brand promise of blending sleek style, sustainability and automation, their colors try to intentionally stay as apart as possible. Leading the pack Tesla shines in its signature passion red, Faraday Future graces the color of powerplay jet black, Fisker has famously named its brand colors California sunset <em>(orange) </em>and Pacific ocean <em>(blue)</em>, the Chinese born Byton decks a more luxurious grey and the adventure friendly Rivian chose orangish yellow. <br /><br />Superdry’s orange boasts of its fun and bold collection, Zara’s black promotes the high street range inspired by luxury fashion weeks. And why not, as the concept of brand colors needed to be synonymous with the “brand experience”. Now though, the audience is aware enough to know that just because Grab taxis are green, they don’t only move with an oil free, electric fleet. <br /><br />Honestly, as long as the story behind your choice of brand color is believable you can paint the canvas with whatever you wish for. Breaking the traditional need for popping colors, Unilever’s new age Talenti Gelato comes in a pure transparent identity to just focus on the product and cut the clutter in the ice cream shelf simultaneously. Ola, India’s answer to Uber uses an exclusive pear color something eponymous with sporty, not exactly a massy cab service using Wagon R &amp; Swift Dzire cars. But does it work? Quite brilliantly actually, the point of differentiation is well made and well reaped. <br /><br /><strong>The Niche Maze </strong><br /><br />Before the digital era, market penetration used to be mostly about what the masses demanded. And honestly rightfully so, for neither there was internet to measure the size of niche interests nor a way to get them delivered online to spurt segments scattered all over. And what it has resulted in is making colors more unisex, boldly unique and universally acceptable. Lyft’s Magenta and Dunzo’s Mint Green paves way for many more to come in the coming decade. <br /><br />Let’s try to understand the repercussions of not having niche colors. In the Indian media ecosystem look at the known brands Zee News, NDTV, ABP News, Republic, Aaj Tak, BBC Hindi, The Wire and Firspost ALL have red in their logos. Let’s forget for a second if all these brands have similar personalities, experience or values of the color red. Let’s rather say in 2021 you want to start a media corporation catering to millennials. Don’t you think a berry blue or sunshine yellow will give you a niche identity distinctively apart from all your industry peers and make the consumer immediately associate you with the color no matter on which medium it is used? <br /><br />Reliance Jio certainly would have considered it while starting to slowly move towards Persian blue from its bright red similar to core competitors Airtel and Vodafone. So would have AirBnB while choosing a coral shade over their old blue similar to Booking’s identity. <br /><br />    <div type="image" title="Color Logos Case" msid="77389917" hostid="261"></div><br /><strong>Content Overload:</strong> One of the most profitable industries inarguably today is the smartphone hub with over 1.5Bn average annual unit sales and still a long way in penetrating the global population. No matter where you are from, you can’t deflect from its plethora of content across platforms. Oppo and Vivo with their selfie camera positioning had planned a budget of INR 2200 crores for the Indian market to dwarf Samsung at its own game. Xiaomi, who finally did overthrow Samsung poured INR 3500 crores last year aiming at an even more aggressive advertising strategy. All pointing towards an inevitable content war subtly numbing the audiences to all headlines and creatives. And hence you see Xiaomi goes with a blazing orange, Oppo graces forest green, One Plus Christmas red, Google Pixel a more humbling grey to Apple’s black while Vivo goes for sailor blue. We aren’t talking about one off anomalies that used to happen in every category like Ferrari’s legendary lemon yellow backdrop whilst Audi, Mercedes, Toyota, Honda, Hyundai, Nissan, Jaguar &amp; Lexus all go with the same kind of logo in metallic elements on their cars. These smartphone examples are of all category leaders and none come close to the other’s color no matter how close their audience, personality and brand experience might be. <br /><br />Now one of the major brand identity tests is to create a fictional character with a rich personality to match with your corporation’s values, vision and heart. The catch is, it only works if your audience feels that metaphor coming alive too. Otherwise as you will agree, every horse breeder can sell a Unicorn. And with all due respect the 2020s audiences have evolved from all color tones <em>(and it’s kind of fair if not lovely)</em>. Now they are more interested and invested in what you actually do both with your offering and beyond it for the overall society. They know how to filter the frills from the flowers. <br /><br /><strong>Typography before color:</strong> The formula is minimal typography for maximum impact. Uber tweaked its logo element to a bolder no nonsense font of its name. Indian food delivery pioneers have removed their famous spoon and now just have Zomato written in a thicker and slightly curved style. The legendary Absolut Vodka which had a designer cursive line - ‘Country of Sweden’ in the logo itself has switched to just a navy blue Absolut enjoying the solitude. Visa has removed the card element last decade and even fired the fiery yellow edge to allow blue to engulf all of its typography on this one. Dominos have hit puberty late but by making the name come out of the inclined box they now demand complete attention. IHop, Dunkin... the list honestly keeps going on but the verdict is clear. Clarity of your name in the logo, something that can be read in a nanosecond during a digital post or banner is what works today. And when pure simplicity takes absolute precedent, intricate elements, three tone color schemes and parallel mascots take a backseat. <em>Bold is the new black and clarity is the new color. </em><br /><br />Millennials demand this world to stop seeing colors, at least without any preconceived prejudices. And if anything the creative industry should be elated with this transformation, one less box to fit into. Let the old labels make way for legacy. If only the world would start having bold brands who can make shirts for men and call it pink. Oh wait, we already do - Pink Shirtmaker, London owned by the Louis Vuitton group. <br /><br /><strong>By Abhik Choudhury, Chief strategist &amp; founder, Salt and Paper Consulting.</strong> He is also a visiting faculty of Market Research and Campaign Planning at <keyword id="9497386" type="COMPANY" weightage="20" keywordseo="the-indian-institute-of-mass-communication">the Indian Institute of Mass Communication</keyword>, New Delhi. You can reach him at abhik@saltandpaper.co. <br />

The relevance of brand colors are redundant, it’s all about differentiation

<img class="gwt-Image" src="/photo/49642214.cms" />Rome was not built in a day and you can’t tour the entire Italian capital in a day’s time either. But if your schedule is tight, take out only four days and explore it.<br />
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Here’s how you can make the most of your trip<br />
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<strong>Day 1</strong><br />
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A tour around the city on a scooter is one of the perfect ways to start the trip. Go around and enjoy various tourist spots like the St. Peter's Basilica, the chapel is surrounded by domes.<br />
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Start from the Baptistery and moving clockwise appreciate the Chapel of the Presentation of the Virgin, the larger Choir Chapel, the Clementine Chapel with the altar of Saint Gregory, the Sacristy Entrance. At the heart of the basilica is the Confessio or Chapel of the Confession. The Michelangelo’s Pietà is a world-famous work of Renaissance sculpture. The suggested next stop should be St. Peter's square, check out the Vatican Museums.<br />
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Prove your love through the test of ‘Bocca della Verità’ or the Mouth of Truth.<br />
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<img class="gwt-Image" src="/photo/49642210.cms" /><br />
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Stop by at Gelato café for a post-lunch dessert, their gelato is in top 5 in the world. Enjoy the local flavor from over 100 flavors including 20 different variations of chocolate, brie, ginger and ricotta, cream, pistachio and chocolate.<br />
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Post lunch, start towards the Colosseum, the huge amphitheater, which was built in between 70 and 82 AD for gladiatorial and wild animal fights.<br />
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Catch the sunset at the right side of the central building on Piazza del Campidoglio where you're treated to a surprise panorama of the Forum from above, with the Palatine Hill and the Colosseum as a backdrop.<br />
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Enjoy your dinner at the TramJazz, a vintage cable car converted into a restaurant and cozy concert hall. The amazing journey starts at piazza di Porta Maggiore with a glass of wine and amazing starters. While the car is moving and the music repertoire starts, along the journey you get to see the San Lorenzo fuori porta, viale Regina Margherita, Valle Giulia, Santa Croce in Gerusalemme, San Giovanni Laterano, Foro Romano and the journey ends at the Park of the Celio in front of the Colosseum.<br />
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<strong>Day 2</strong><br />
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Spend the day exploring the heart of the city, the Tiber Bend area, the Tridente/Spanish Steps, and Villa Borghese park. <br />
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Rome is well known for its statues, particularly, the talking statues of Rome. Two main talking statues, Pasquino and the Marforio, are a must visit and do check out il Babuino, Madama Lucrezia, il Facchino and Abbot Luigi.<br />
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Take out time in the afternoon and walk along Via del Corso, the main shopping street. It is one of the most enjoyable window shopping places and is best experienced afternoon.<br />
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Try some street food for lunch, from epic pizza strips to delicious arancini (fried rice balls).<br />
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Follow it to the beautiful Spanish Steps and take a table at one of the rooftop hotels that has a good view of the Gianicolo. Watch the city turn gold during sunset from ‘The Hassler’ that offers a good view from atop the Spanish steps. You might need to book a table with a view in advance.<br />
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Walk or take a ride to the Trevi Fountain, the largest Baroque fountain in the city. Follow the tradition of throwing a coin into the fountain to ensure you visit Rome again.<br />
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Set on a romantic cruise on the Tiber River, surrounded by the unparalleled views of some of the city’s most famous monuments, such as Castel Saint ‘Angelo, illuminated against the inky Roman sky. Indulge in fine Italian wine along with gourmet dinner.<br />
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<strong>Day 3</strong><br />
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Next day, book a beautiful rail trip to Venice early in the morning.<br />
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Reach Venice and take a gondola ride for two. There’s nothing more romantic than punting slowly past beautiful baroque and Renaissance buildings. Pick up a gondola at any of the main bridges – the Rialto or Accademia. Just look out for the driver’s boater hat and striped shirt.<br />
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<img class="gwt-Image" src="/photo/49642230.cms" /><br />
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Next to the Grand Canal in the Dorsoduro district, the canals and streets narrow and the city becomes a village. Shop in quiet alleys for romantic gifts like Venetian masks and Murano glass.<br />
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Catch the sunset at St Mark’s Square and wander between the arcades past street orchestras to Caffè Florian for tea on the terrace.<br />
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Wandering just as dawn breaks in the beautiful and quiet ambience of Venice.<br />
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Have a leisurely drink in Piazza San Marco while listening to the music, and ask your partner for slow dance in the piazza by the water.<br />
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<strong>Day 4</strong><br />
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Head to San Marco early in the morning when it is still pretty quiet with the sounds of the Duomo's bells ringing. Sit outside and enjoy with a cup of coffee.<br />
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There is a legend of Sotoportego dei Preti, a small passageway between two houses where the magical heart is carved just above the low arched entryway. From Campo de la Bragora off the Riva degli Schiavoni head up Calle del Dose, to Via Salizada del Pignater and here you’ll find Sotoportego dei Preti. If you are in a relationship, touch the heart together and your love will be eternal. If you are single touch the heart alone and you will find love within one year, as the legends have it.<br />
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For passionate, religious masterpieces by Venetian painter Titian head to Church of the Frari. This old Gothic church in the low-key San Polo district is a Renaissance art gallery. Stroll hand-in-hand with your lover through hidden alleyways and quiet squares on the way.<br />
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<img class="gwt-Image" src="/photo/49642226.cms" /><br />
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Take a motorboat a few miles across the Venetian lagoon to the un-spoilt islands nearby. Wander Burano’s streets of pastel houses and bargain with lace sellers or shop for signature coloured glass ornaments on Murano.<br />
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Make sure you’re back in time to catch the Grand Canal light up at sunset from the majestic, 16th century Rialto Bridge. Meander past its archway shops selling handmade gifts. Walk over the wooden Accademia Bridge for a romantic afternoon’s browsing of contemporary art at the Peggy Guggenheim museum.<br />
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Stroll around the back alleys and side canals of <a href="http://www.tripadvisor.in/Attraction_Review-g187870-d545828-Reviews-Dorsoduro-Venice_Veneto.html" target="_blank">Dorsoduro</a> or <a href="http://www.tripadvisor.in/Attraction_Review-g187870-d2316656-Reviews-Santa_Croce-Venice_Veneto.html" target="_blank">Santa Croce</a> after dinner.<br />
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(The article has been authored by Manmeet Ahluwalia, Marketing Head, Expedia India)<br />


Explore Rome in four days! Here’s your complete guide

<p class="story-body-text story-content" data-para-count="45" data-total-count="1277">"Yes, I would give stars to a hamburger stand.&#xa0;No, probably not four stars," New York Times food critic Pete Wells said in his 2012 <a href="http://www.nytimes.com/2012/02/22/dining/reviews/shake-shack-struggles-with-inconsistency.html" target="_blank">review of Shake Shack</a>, which he awarded one star.</p><p class="story-body-text story-content" data-para-count="45" data-total-count="1277">Given that statement, Brooks Headley, chef and owner of the tiny,&#xa0;all-veggie <a href="http://www.superiorityburger.com/" target="_blank">Superiority Burger</a>, should be ecstatic over Wells' two-star review of his trendy East Village hole in the wall. Especially since, by his own admission, Wells doesn't even&#xa0;like veggie burgers. &#xa0;</p><p class="story-body-text story-content" data-para-count="45" data-total-count="1277"><div><iframe src="//instagram.com/p/4ptNE8AD2Q/embed/" width="658" height="auto" frameborder="0" scrolling="no" allowtransparency="true"></iframe></div></p><p class="embed-spacer"><br>Though Eater critic Robert Sietsema called Headley's burger "<a href="http://ny.eater.com/2015/6/26/8849333/superiority-burger-review-robert-sietsema-ryan-sutton-nick-solares" target="_blank">unqualifiedly delicious</a><span>," Wells didn't go quite that far. "<span>The Superiority Burger is indeed superior to many other veggie burgers, but truly loving it may require a built-in desire for veggie burgers that I lack," he wrote.&#xa0; </span></span></br></p><p class="embed-spacer"><span><span><div><iframe src="//instagram.com/p/5xuUMnP_Ul/embed/" width="658" height="auto" frameborder="0" scrolling="no" allowtransparency="true"></iframe></div></span></span></p><p class="embed-spacer"><div><iframe src="//instagram.com/p/4u7WCPpC_9/embed/" width="658" height="auto" frameborder="0" scrolling="no" allowtransparency="true"></iframe></div></p><p class="embed-spacer">&#xa0;<br>As a beef burger fan, Wells&#xa0;was satisfied with the&#xa0;"energetic crackle" of the patty's crust, but was left wanting more (read:&#xa0;something that once had a pulse)&#xa0;when he tasted its mashed bean, nut, and grain innards.&#xa0;</br></p><p class="story-body-text story-content" data-para-count="45" data-total-count="1277">His review was made glowing by Headley's creative yet unfussy&#xa0;sides and a "craveable" riff on a Philly cheesesteak made with tofu skin, a "<span>flavorful species of cashew cheese," and well-caramelized peppers and onions.&#xa0;</span></p><p class="story-body-text story-content" data-para-count="45" data-total-count="1277"><div><iframe src="//instagram.com/p/53LHMTDaOe/embed/" width="658" height="auto" frameborder="0" scrolling="no" allowtransparency="true"></iframe></div></p><p class="embed-spacer"><br>He also praised the desserts, which, on one visit, included a sundae of peach sorbet, toasted hamburger bun gelato, and roasted peaches.</br></p><p class="story-body-text story-content" data-para-count="45" data-total-count="1277"><div><iframe src="//instagram.com/p/6vrpExi4qD/embed/" width="658" height="auto" frameborder="0" scrolling="no" allowtransparency="true"></iframe></div></p><p class="embed-spacer"><span><span><br>Headley opened Superiority Burger in late June. </br></span></span><span><span>He is the former pastry chef of Del Posto, Mario Batali's Michelin-starred Italian restaurant, and was the 2012 recipient of the James Beard Foundation's&#xa0;<span>Outstanding Pastry Chef award</span>. </span></span><span><span>He's also an <a href="http://www.vice.com/video/munchies-brooks-headley" target="_blank">accomplished punk rock drummer</a>. </span></span></p><p class="embed-spacer"><span><span>You can spot him in the restaurant simply by looking for the guy who's&#xa0;wearing&#xa0;the paper hat.&#xa0;</span></span></p><p class="story-body-text story-content" data-para-count="45" data-total-count="1277"><span><span><div><iframe src="//instagram.com/p/68iLSNxmrH/embed/" width="658" height="auto" frameborder="0" scrolling="no" allowtransparency="true"></iframe></div></span></span></p><p class="embed-spacer"><br>Shortly after Superiority Burger opened,&#xa0;<span>Headley told the Washington Post that his dream is to create&#xa0;<span>"the complete analog of meat that's not meat but has those qualities."&#xa0;</span></span></br></p><p class="story-body-text story-content" data-para-count="45" data-total-count="1277"><span><span>The restaurant has just six seats and is open Wednesday through Monday for four hours a day, 6 to 10 p.m.&#xa0;</span></span></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/song-made-using-coins-drummer-music-video-2015-7">This drummer created a whole song using only the sound of coins</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="s1ZDM1djoe2BbhjqVRCIwkLubOlkcQgk" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 's1ZDM1djoe2BbhjqVRCIwkLubOlkcQgk',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

New York finally has a veggie burger that its toughest food critic doesn't hate

<p>With its wide, European-style boulevards, incredible food, raucous nightlift, Buenos Aires is a city unlike any other.</p>
<p>And while Argentina once again <a href="http://www.businessinsider.com/kicllof-gains-power-in-argentina-2014-8">finds itself in economic limbo</a>, its capital remains a vibrant place to visit. The current exchange rate makes it relatively inexpensive for foreign tourists, too.</p>
<p><span style="line-height: 1.5em;">Here are 21 reasons to make Buenos Aires your next vacation destination.</span><span style="line-height: 1.5em;"> </span></p>
<h2>1. It's not uncommon to run into an impromptu tango show on the street. And most pros are happy to take a newbie for a spin.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e11a2beab8ea7d43a95129-1200-600/buenos-aires-tango.jpg" border="0" alt="buenos aires tango"><p class="source"><span>gary yim / Shutterstock.com</span></p></img></div><p></p></div></div>2. You can get lost among the ornate mausoleums at Recoleta Cemetery, where Evita and other famous Argentines are laid to rest.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e11bac6bb3f79420c69a6d-1200-600/recoleta-cemetery.jpg" border="0" alt="recoleta cemetery" style="color: #222222; font-size: 15px; line-height: 1.5em;"><p class="source"><span>Shutterstock.com</span></p></img></div><p></p></div></div>3. You can cross the world's widest avenue. Avenida 9 de Julio has seven lanes in each direction.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e11c1fecad04c610d8b0e8-1200-600/avenida-9-de-julia-buenos-aires.jpg" border="0" alt="avenida 9 de julia buenos aires" style="color: #222222; font-size: 15px; line-height: 1.5em;"><p class="source"><span>meunierd / Shutterstock.com</span></p></img></div><p></p></div></div>4. The steak really is the best in the world. Order a <em>bife de chorizo</em> (New York strip), or a <em>parrillada mixta</em> (mixed grill with various cuts of beef and offal) if you're feeling adventurous.<img src="https://static-ssl.businessinsider.com/image/53e14296ecad04733605de78-1200-600/argentina-steak-grill-beef-parrilla.jpg" border="0" alt="argentina steak grill beef parrilla" /></h2>
<h2>5. The President's office, nicknamed the Casa Rosada, really is bright pink.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e11e5beab8ea494ba9512b-1200-600/casa-rosada.jpg" border="0" alt="casa rosada" style="line-height: 1.5em;"><p class="source"><span>Shutterstock.com</span></p></img></div><p></p></div></div>6. Fútbol really is a way of life. Decide whether you'll root for Buenos Aires rivals Boca Junior or River Plate ahead of time.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e11d1b69bedd765f2f9ee6-1200-632/shutterstock_81871354.jpg" border="0" alt="boca juniors fans" style="color: #222222; font-size: 15px; line-height: 1.5em;"><p class="source"><span>Natursports / Shutterstock.com</span></p></img></div><p></p></div></div>7. The Latin American Art Museum of Buenos Aires (MALBA) has one of the best collections of modern Latin American art in the world.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e11f48ecad040425d8b0e9-1200-600/malba-museum-buenos-aires.jpg" border="0" alt="malba museum buenos aires" style="color: #222222; font-size: 15px; line-height: 1.5em;"><p class="source"><span>AP Photo/Natacha Pisarenko</span></p><p class="caption">A tourist is photographed while visiting the exhibition "Infinite Obsession" of famed Japanese artist Yayoi Kusama at the Malba Art Museum in Buenos Aires, Argentina, Monday, July 15, 2013.</p></img></div><p></p></div></div>8. The ice cream is even creamier and more delicious than Italian gelato. Try the dulce de leche at <a href="http://www.unaltravolta.com.ar/english/home.html">Un' Altra Volta</a> - you won't regret it.<img src="https://static-ssl.businessinsider.com/image/53e144e56bb3f79f4de4b92b-1200-600/8151567357_a0e49a1087_k.jpg" border="0" alt="gelato argentina" /></h2>
<h2>9. You can spend a day boating in Tigre, a nearby town on the Paraná Delta that's filled with canals.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e1202beab8ea3f59a95129-1200-600/tigre-buenos-aires-argentina.jpg" border="0" alt="tigre buenos aires argentina"><p class="source"><span>Shutterstock.com</span></p></img></div><p></p></div></div>10. There are tons of weekend flea markets for bargain and antiques shoppers. The weekly Feria de San Telmo is one of the best.<span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e1226d6da811a77851b1c4-1200-600/buenos-aires-flea-market.jpg" border="0" alt="buenos aires flea market"><p class="source"><span>REUTERS/Jim Urquhart </span></p><p class="caption">A shop keeper sells a collection of items including old records, toys and bottles at Mercado San Telmo in Buenos Aires, Argentina, December 29, 2010.</p></img></div><p></p></div></div></span>11. The wine is cheap and plentiful. Malbec, a popular varietal in Argentina, pairs great with beef. <img src="https://static-ssl.businessinsider.com/image/53e148746bb3f70c53e4b931-1200-600/5269213557_a4fba4c1c8_o.jpg" border="0" alt="argentina malbec wine" /></h2>
<h2>12. You can spend get lost on the shady streets of Palermo Soho, a shop-filled neighborhood named after New York's SoHo, but with much lower prices.<span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e1278669bedd90152f9edf-1200-600/palermo-shopping-buenos-aires.jpg" border="0" alt="palermo shopping buenos aires" style="color: #222222; font-size: 15px; line-height: 1.5em;"><p class="source"><span>Kike Calvo via AP Images</span></p><p class="caption">Inside a store in Palermo, a hip residential neighborhood of tree-lined streets and intersections packed with restaurants and bars.</p></img></div><p></p></div></div></span>13. The soaring Teatro Colón is considered to be one of the best opera houses in the world.<span style="line-height: 1.5em;"><span style="color: #222222; font-size: 15px; line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e1240b69bedd01022f9ee1-1200-600/shutterstock_202540300.jpg" border="0" alt="teatro colon buenos aires"><p class="source"><span>Shutterstock.com</span></p></img></div><p></p></div></div></span></span>14. They serve an amazing version of a croissant called a <em>medialuna</em> - a smaller, sweeter version of the French classic.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e1498ceab8eac5046879ca-1200-600/1369276138_b8d15bdecf_o.jpg" border="0" alt="medialunas"><p class="source"><span><a href="https://www.flickr.com/photos/davidw/1369276138/in/photolist-35ZU6h-bHnX44-6VqQuc-5NsWr3-2Vj3z1-5Zpw4D-4UiuAP-fbmUaU-9As49v-fb7H6k-fb7Ah8-fbmPRy-fbmWdU-fbmMyb-fb7SsZ-fbn3B3-fbn6oW-fbn4Js-fb7KmP">David/Flickr</a></span></p></img></div><p></p></div></div>15. The nightlife is wild: Young people rarely go out until after midnight, or return home before sunrise.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e14ca76bb3f76168e4b92a-1200-600/303100729_607d9b535f_o.jpg" border="0" alt="buenos aires nightclub"><p class="source"><span><a href="https://www.flickr.com/photos/yotut/303100729/in/photolist-sMthD-cLWvTU-cLWvYY-4aZDkD-5NDFce-5NHVcw-5NHWZh-5NDHMp-5NHZ97-5NDLaR-5NJ2KC-bMYn1r-bz4FVq-bMYmY6-bz4FWL-bz4FTL-4UnHLh-cfZVZS-cfZW5h-cfZWbC-aUvExt-aUvErT-aUvED2-7bnibQ-6xTxEm-7bntsN-6xTyno-7bis1H-7viZ59-7vfbyp-7vfbq8-dtTiVG-7bnrWC-7biPjM-7bnEGq-7biC3K-7bnyUA-7bnuSw-7bnxuE-7biQHk-7biw6c-7bnp7y-7bnnM9-7biHPT-7bitmp-7bixSK-7biMTM-dtMKXk-dtTj4Q-dtTiMU">YoTuT/Flickr</a></span></p></img></div><p></p></div></div>16. You can buy beautiful and inexpensive leather goods. Stippled <em>carpincho</em> leather is especially popular.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e14e0d6bb3f7e26ae4b92d-1200-600/2355723423_e584c8d43b_o.jpg" border="0" alt="carpincho leather"><p class="source"><span><a href="https://www.flickr.com/photos/iamagenious/2355723423/in/photolist-">eric molina/Flickr</a></span></p></img></div><p></p></div></div>17. People are seriously obsessed with the Rolling Stones, and hardcore fan call themselves "los rolingas." So if you love Mick Jagger, you'll feel right at home.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e1282469bedd90152f9ee3-1200-600/argentina-buenos-aires-rolling-stones-fans-concert.jpg" border="0" alt="argentina buenos aires rolling stones fans concert"><p class="source"><span>AP Photo/Natacha Pisarenko</span></p><p class="caption">Rolling Stones's band fans watch the Rolling Stones' 'A Bigger Bang' concert in Buenos Aires, Argentina Tuesday Feb. 21, 2006.</p></img></div><p></p></div></div></h2>
<h2>18. You can find a tasty, homemade <em>empanada</em> on almost any street corner.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e129f6eab8ea7f01a95129-1200-600/argentina-empanada.jpg" border="0" alt="argentina empanada" style="color: #222222; font-size: 15px; line-height: 1.5em;"><p class="source"><span>Shutterstock.com</span></p></img></div><p></p></div></div>19. The public bus system is so big that it has its own guide book, called the <em>Guia T</em>. Buy once you decipher it, you'll be able to go anywhere.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e130e8eab8ead91ea9512b-1200-600/buenos-aires-bus.jpg" border="0" alt="buenos aires bus" style="color: #222222; font-size: 15px; line-height: 1.5em;"><p class="source"><span>meunierd / Shutterstock.com</span></p></img></div><p></p></div></div>20. You can spend hours wandering the city's Jardín Botánico (botanical garden), which has become a strangely popular destination for abandoned cats.<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e14fce6bb3f74c77e4b92a-1200-600/cat-napping-garden.jpg" border="0" alt="cat napping garden"><p class="source"><span><a href="https://www.flickr.com/photos/blmurch/6778444429/in/photolist-bjZinx-69Kjqa-69Kkqz-69Khhi-69Kbzn-69Kdzg-bjZk9K-2GUw6j-tRteJ-tRt2K-9YB9d7-5How5r-uuYRQ-uuXqi-uuZnn-uuXRd-uuYoV-tRt7v-2oCXT-9aNL1U-9aJkk4-9aNQMb-8W2Egg-8W5HS3-8W2E4i-8W5HDj-4K5kz-4K5ky-26GD85-7B4aVL-aJxSAc-26C3mP-9oU3Ke-26C6SP-26GFrC-26GyHd-9oX8g7-8cW5gy-8cSJYc-8cSKQv-8cW4pf-fBWDhN-fBWJs1-fBWFEh-fBWEjj-fBGrg8-fBWHBY-fBGoCB-fBGmR2-fBGqLX">Beatrice Murch/Flickr</a></span></p></img></div><p></p></div></div>21. You can skip the coffee and get your caffeine fix from yerba mate, a tea drink that's often shared among friends. <div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/53e15212eab8ea3c236879ca-1200-600/drinking-yerba-mate.jpg" border="0" alt="drinking yerba mate"><p class="source"><span>REUTERS/Marcos Brindicci</span></p><p class="caption">Argentine shearers Gaston Morales (R), Lazaro Pichon (C) and Alfonso Alonso drink 'mate' (herbal tea) as they sit on piles of wool during a break at the eighth National Sheep Shearing Contest in the southern city of Comodoro Rivadavia, Argentina February 4, 2006. </p></img></div><p></p></div></div></h2>

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