<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/578e8b7a4321f1f9148b9423-2400/gettyimages-495516714.jpg" alt="Marissa Meyer" data-mce-source="Getty" /><p class="source"><span>Getty</span></p><p class="caption">Yahoo CEO Marissa Mayer.</p></div><p></p></div></div>Good morning. Here's everything you need to know in the world of <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> today.</p><p><strong>1. <a href="http://www.businessinsider.com/yahoo-and-verizon-set-to-announce-acquisition-2016-7">Verizon is due to announce a $5 billion deal to acquire Yahoo, according to various reports.</a> </strong>The terms of the deal are still unclear.</p><p><strong>2. <a href="http://www.businessinsider.com/aol-tim-armstrong-could-face-yahoo-ceo-curse-2016-7">Tim Armstrong of Verizon-owned AOL is expected to take on responsibility for Yahoo.</a></strong> Here are all the challenges he faces.</p><p><strong>3. <a href="http://www.businessinsider.com/kevin-roberts-saatchi-trump-clinton-2016-7">Saatchi &amp; Saatchi chairman and Publicis Groupe head coach Kevin Roberts explains what Hillary Clinton needs to do to win over Trump.</a></strong> She needs a clearer message and to appeal to a "sense of loss," Roberts said.</p><p><strong>4. <a href="http://www.businessinsider.com/gurbaksh-chahal-2016-4">A judge has ruled ad tech CEO Gurbaksh Chahal violated his probation.</a></strong> The CEO of Gravity4 and RadiumOne founder will be sentenced on August 12.</p><p><strong>5. <a href="http://www.businessinsider.com/facebook-live-video-stats-from-tubular-2016-7">Data from Tubular Labs shows Facebook Live Video is facing the same fundamental problem as Twitter.</a></strong> Live video views are increasing, but the number of streams and the number of accounts producing them hasn't seen the same spike.</p><p><strong>6. <a href="http://www.businessinsider.com/people-are-spending-way-more-time-on-pokemon-go-than-facebook-snapchat-2016-7">People are spending more time on Poké</a></strong><a href="http://www.businessinsider.com/people-are-spending-way-more-time-on-pokemon-go-than-facebook-snapchat-2016-7"><strong>mon Go than Facebook and Snapchat.</strong></a> Analytics company 7Park Data says that users spent an average of 75 minutes in the app during its first week of release. </p><p><strong>7. <a href="http://www.businessinsider.com/brexit-begins-to-bite-at-itv-2016-7">ITV, Britain's biggest ad-funded broadcaster, has reacted to Brexit with unofficial hiring freeze and pay-rise ban.</a></strong> ITV also took a decision to close its defined pension benefit scheme.</p><p><strong>8. <a href="http://www.adnews.com.au/news/ikon-sues-client-for-non-payment-amid-counter-claims-of-dishonest-conduct#GAJpq5Pb8DU1XZMf.99">Ikon Communications is being accused of "misleading and dishonest conduct" by a client it is suing for nearly $1 million in unpaid fees, AdNews reports.</a> </strong>Ikon says haircare brand Advangen failed to pay invoices for an ad campaign, but Advangen's owner says it "strongly disputes that Ikon is entitled to be paid for the work being invoiced."</p><p><strong>9.<a href="http://www.adweek.com/news/advertising-branding/adweeks-creative-100-meet-top-thinkers-makers-and-doers-marketing-and-media-172637"> The Adweek creative 100 is out.</a></strong> The annual list of the most creative people in marketing and media.</p><p><strong>10. <a href="http://www.thedrum.com/news/2016/07/24/us-olympic-committe-issues-stark-warning-non-official-sponsors-over-ad-plans-around">The US Olympic Committee has issued a stern warning to non-sponsors about stealing intellectual property, The Drum reports.</a></strong> "Commercial entities may not post about the Trials or Games on their corporate social media accounts," says USOC chief marketing officer, Lisa Baird, in a letter. "This restriction includes the use of USOC's trademarks in hashtags such as #Rio2016 or #TeamUSA."</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/key-exercises-get-stronger-2016-7">An exercise scientist reveals the key to getting stronger</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="VubGdvNDE6avxGj37Zv1jxiHQlkseRzB" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'VubGdvNDE6avxGj37Zv1jxiHQlkseRzB',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

The 10 things in advertising you need to know today

<img src="https://static-ssl.businessinsider.com/image/5c3e3acfd1189306357a8d54-1778/photo1.jpg" alt="Walgreens CEO Stefano Pessina and Microsoft CEO Satya Nadella" /><ul class="summary-list"><li><a href="https://markets.businessinsider.com/stocks/wba-stock">Walgreens</a> is having a tough time. </li><li>The <a href="https://www.businessinsider.com/walgreens-stock-price-tumbles-after-q1-earnings-miss-competitive-pressure-2020-1">pharmacy giant's stock dropped 10%</a> so far this year, after its financial results missed Wall Street's expectations. The company finished 2019 <a href="https://www.beckershospitalreview.com/pharmacy/walgreens-is-dow-s-worst-performing-stock-of-2019.html">as the worst-performing stock on the Dow Jones Industrial Average</a>.</li><li>Declining reimbursements for prescription drugs, competition with other retailers, as well as more sales going to online sellers like Amazon have put the retail pharmacy business in a rocky spot.</li><li>Walgreens is betting that partnerships and an emphasis on tech will help it recover. That includes work with Microsoft on "health corners," the first of which are opening this month.</li><li>The 12 pilot sites will be in two Tennessee cities, Memphis and Knoxville and will have dedicated pharmacists manning two rooms that can be used to counsel customers on their medications or digital devices. </li><li><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary" target="_blank" rel="noopener">Click here for more BI Prime stories</a>.</li></ul><p>Walgreens is hoping the pharmacy of the future will look something like the stores it's currently setting up in Tennessee.</p><p>The beleaguered pharmacy giant is adding "health corners," to a dozen stores in Knoxville and Memphis. They'll be a testing ground for Walgreens to figure out whether the model could work in more stores around the US.</p><p>The clinics are emblematic of Walgreens' strategic approach <a href="https://www.businessinsider.com/walgreens-partnerships-with-alphabet-verily-humana-wall-street-2018-12">over the past few years.</a> CEO Stefano Pessina has pinned the company's future on partnerships with the likes of tech giants Microsoft and Alphabet, grocers like Kroger, and others ranging from FedEx to Jenny Craig.</p><p>The "health corner" clinics, for instance, are the product of a <a href="https://www.businessinsider.com/walgreens-ceo-stefano-pessina-on-partnering-with-microsoft-and-alphabet-2019-1">partnership the pharmacy giant struck up with Microsoft a year ago</a>.</p><h2>Walgreens is emblematic of the challenges facing pharmacies, and investors are worried</h2><p>Investors, however, haven't been swayed, continuously citing the pressure the business faces on getting paid for the drugs pharmacists dispense. The pharmacy giant finished 2019 as the worst-performing stock on the Dow Jones Industrial Average and has slumped another 10% already this year, after the company's financial report fell short of expectations.</p><p>"No matter what they do it won't be enough to offset the macro environmental challenges," Baird analyst Eric Coldwell told Business Insider. "They need to figure out something much more, which is, 'What is Walgreens?'" </p><p>Declining reimbursements for the prescription drugs, competition with other retailers, as well as more sales going to online sellers like Amazon have put the retail pharmacy business in a rocky spot, a problem that extends beyond Walgreens. Pharmacy companies like Rite-Aid, independent stores, and pharmacies owned by grocery stores have all been struggling, Coldwell told Business Insider. </p><p><em><strong>Read more: <a href="https://www.businessinsider.com/health-strategies-of-cvs-health-walmart-amazon-kroger-and-walgreens-2019-9">Companies like Walmart, CVS, and Amazon are beefing up their healthcare strategies. Here are their plans to upend the $3.6 trillion industry.</a></strong></em></p><p>"Walgreens is emblematic of the challenges you're seeing in simple non-vertically integrated pharmacy," he said.</p><img src="https://static-ssl.businessinsider.com/image/5e29dc6a24306a6d6f0bd468-2400/img4791.jpg" alt="IMG_4791.JPG" /><p>The Tennessee pilot locations are intended to face those challenges. They'll have two clinic-like rooms where a pharmacist will be able to sit down with patients and answer questions - either about their medications or health-tech devices. With Microsoft's help to analyze the visits happening in the health corners, the goal is to find a model that's useful for Walgreens' customers, Jared Josleyn, Walgreens' vice president of innovation, told Business Insider.</p><h2>Walgreens wants to be more like its biggest rival, CVS Health</h2><p>With the clinics, Walgreens is trying to show that it can act like a vertically-integrated healthcare company, without actually owning a health insurer or a pharmacy-benefits business. The company's biggest rival, CVS Health, owns a health insurer and pharmacy-benefits manager and operates clinics.</p><p><em><strong>Read more: </strong><a href="https://www.businessinsider.com/challenges-facing-pharmacies-walgreens-cvs-kkr-deal-2019-11">Walgreens and CVS have dueling visions for the future of pharmacies. Here are the biggest obstacles each one faces.</a></em></p><p>Vish Sankaran, Walgreens' chief innovation officer, told Business Insider he can build "virtual verticals." He wants to achieve the benefits of owning things like a health insurer and pharmacy benefits, medical services, and a pharmacy, without actually buying up all of the businesses. The aim is to partner with local insurers and other healthcare firms, instead.</p><p>"We do not believe we can solve this challenge for the country by doing everything on our own," Sankaran said. "We have to go into markets, we have to empower our so called partners in the local market, whether it's a payer, a provider, the suppliers in the market."</p><p>Pessina has said this work is closely tied to the company's efforts to improve its technology. The company has four strategic priorities, which hinge on its tech strategy, including moving to the cloud and building new services on that data that helps Walgreens run better. </p><p>"Clearly, this work on the digitalization of our company must and are closely tied with our work to modernize our retail offering and the shape and structure of our retail footprint," Pessina said on a call with investors.</p><h2>'We need to get off the fence on the models we want to pursue'</h2><p>At the J.P. Morgan Healthcare Conference, analyst Lisa Gill pressed the company to explain its disappointing performance, and asked whether the partnership strategy is the right approach.</p><p>Alex Gourlay, Walgreens' co-chief operating officer, defended the company's strategy. Another executive, Chief Financial Officer James Kehoe, acknowledged that the company needs ot be more decisive as it picks which partnerships it wants to expand on, mentioning collaborations with the health insurers Humana and UnitedHealth and with <a href="https://www.businessinsider.com/disruptive-primary-care-companies-iora-health-one-medical-chenmed-2019-8">VillageMD</a>.</p><p>"I push it internally, and we need to get off the fence on the models we want to pursue and decision moments when we're going to do it," Kehoe said.</p><p>In fact, Walgreens has faced criticism for appearing to be trying lots of different small partnerships that aren't likely to make much of a difference to its financials. As Coldwell put it: "They're throwing mud against the wall," to see what sticks.</p><p>"They know they need these things to offset the continual reimbursement pressure. But they don't know exactly what the optimal look of a store is," Coldwell said.</p><h2>Our visit to a Walgreens store</h2><p>Richard Ashworth, the president of operations at Walgreens, said the company is still experimenting to figure out what services will encourage customers to come in to a Walgreens store.</p><p>Business Insider interviewed him during a December trip to a Walgreens store in Deerfield, Illinois, down the road from Walgreens' headquarters, That store contains an optical center, a room for lab testing, and a a room to evaluate hearing loss adjacent to the pharmacy.</p><p>Ashworth said that using these extra services to grow Walgreens revenue hasn't been a focus.</p><p>"We're not too focused on the math, so it's more just focused right now on getting customers to engage and be able to then stick with," Ashworth said. </p><ul class="read-more-links"><li><strong>Read more:</strong></li><li><a href="https://www.businessinsider.com/lux-capital-partners-zavain-dar-and-adam-goulburn-2020-predictions-2019-12">VCs at $2.4 billion Lux Capital think 2020 will be the year Big Pharma companies buy startups that ship Viagra and hair-loss pills to your door</a></li><li><a href="https://www.businessinsider.com/verily-ceo-andy-conrad-jpmorgan-presentation-to-investors-2020-1">Verily just presented for the first time at JPMorgan's big health conference. Here's how the CEO of Alphabet's life sciences firm laid out the unusual business to top investors.</a></li><li><a href="https://www.businessinsider.com/health-strategies-of-cvs-health-walmart-amazon-kroger-and-walgreens-2019-9">Companies like Walmart, CVS, and Amazon are beefing up their healthcare strategies. Here are their plans to upend the $3.6 trillion industry.</a></li><li><a href="https://www.businessinsider.com/cvs-health-ceo-larry-merlo-on-how-healthhubs-are-working-2019-11">We asked the CEO of CVS to share how he plans to use his 10,000 pharmacies to upend healthcare. This is the story he told us.</a></li></ul><p class="tagline"><a href="/intelligence/digital-health?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_subscription&amp;itm_content=health&amp;itm_campaign=digital-health"><img src="https://static.businessinsider.com/image/5cf6b11111e205471c5718a4" alt="Digital Health Pro" style="width: 100% !important" /></a></p><p>Featured Digital Health Articles:<br />- <a href="/telehealth-industry-explained">Telehealth Industry: Benefits, Services &amp; Examples</a><br />- <a href="/value-based-care-pay-for-performance-healthcare-model">Value-Based Care Model: Pay-for-Performance Healthcare</a><br />- <a href="/senior-care-market-trends">Senior Care &amp; Assisted Living Market Trends</a><br />- <a href="/wearable-technology-healthcare-medical-devices">Smart Medical Devices: Wearable Tech in Healthcare</a><br />- <a href="/artificial-intelligence-healthcare">AI in Healthcare</a><br />- <a href="/remote-patient-monitoring-industry-explained">Remote Patient Monitoring Industry: Devices &amp; Market Trends</a></p>

Walgreens was the worst stock in the Dow last year. Here's how the CEO is betting a partnership with a tech giant can help it recover.

<p>Vladimir Putin ate brownies and drank wine in a quick visit to the Team USA headquarters in Sochi on Friday.</p>
<p>USA Today reports that <a href="http://www.usatoday.com/story/sports/olympics/sochi/2014/02/14/vladimir-putin-team-usa-united-states-olympics/5479173/?sf22824052=1">the reception was quickly arranged</a> after Putin asked to stop by on Thursday.</p>
<p>A number of U.S. Olympic Committee members were there, in addition to some IOC members and American athletes.</p>
<p>From <a href="http://www.usatoday.com/story/sports/olympics/sochi/2014/02/14/vladimir-putin-team-usa-united-states-olympics/5479173/?sf22824052=1">USA Today</a>:</p>
<p style="padding-left: 30px;">"Hours before he arrived, members of his security detail arrived at USA House to approve of the preparations. The head of Putin's security even tasted the drinks that were to be used - red and white wine, Budweiser beer and water - and sampled the brownies."</p>
<p>It looked like a casual visit based on the tweets from startled athletes and media members.</p>
<blockquote class="twitter-tweet" lang="en">
<p>President Putin visits USA House. "The wine is good." <a href="http://t.co/zZyaquflWO">pic.twitter.com/zZyaquflWO</a></p>
- Nancy Armour (@nrarmour) <a href="https://twitter.com/nrarmour/statuses/434339899823915008">February 14, 2014</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet" lang="en">
<p><a href="http://t.co/8wihlomRHw">pic.twitter.com/8wihlomRHw</a></p>
- Lisa Baird (@lisainog) <a href="https://twitter.com/lisainog/statuses/434340414330781696">February 14, 2014</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet" lang="en">
<p>Russia Pres Vladimir Putin pays visit to USA House &amp; shares glass of wine with USOC President Probst and CEO Blackmun <a href="http://t.co/xO9W0QOhJu">pic.twitter.com/xO9W0QOhJu</a></p>
- John Ruger (@USOCombudsman) <a href="https://twitter.com/USOCombudsman/statuses/434342053908971520">February 14, 2014</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<blockquote class="twitter-tweet" lang="en">
<p>Just hanging out at the USA house in <a href="https://twitter.com/search?q=%23Sochi&amp;src=hash">#Sochi</a> with Putin! No big deal! <a href="https://twitter.com/search?q=%23sochiselfie&amp;src=hash">#sochiselfie</a> <a href="https://twitter.com/NBCOlympics">@NBCOlympics</a> <a href="http://t.co/mXAegXtlza">pic.twitter.com/mXAegXtlza</a></p>
- Preston Griffall (@prestongriffall) <a href="https://twitter.com/prestongriffall/statuses/434341073822183424">February 14, 2014</a></blockquote>
<p> </p>

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The 10 things in advertising you need to know today

Lara O'Reilly

Walgreens was the worst stock in the Dow last year. Here's how the CEO is betting a partnership with a tech giant can help it recover.

Lydia Ramsey

Vladimir Putin Eats Brownies And Drinks Wine In Visit To US Olympic Headquarters In Sochi

Tony Manfred

WHIP COUNT: Here's which members of the House voted for and against impeaching Trump

Grace Panetta