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50% digital marketers rely on inaccurate metrics: LinkedIn Report
LinkedIn’s ‘The Long and Short of ROI’ report revealed that 50% of digital marketers rely on inaccu…
Social Media Is Driving Higher ROI For Small Businesses Than Last Year
Social Media Insights is a daily newsletter from Business Insider Intelligence that collects and de…
Cooper Smith
LinkedIn is the most expensive digital advertising platform but is it worth it?
If you've ever tried running advertisements on the professional networking site LinkedIn, then you …
Marketers are unimpressed with Snapchat compared to Facebook and Google
This March, Facebook launched Messenger Day, a Snapchat stories clone for the social network's mess…
Julien Rath
Grey Poupon Beat All Other Brands With Its Social Media-Driven Oscars Campaign
Grey Poupon's Spot-On Social Media Strategy (ClickZ) The brand used up-to-the-minute strategy to s…
Heather Leonard
Technology can get you a sales lead but only trust can help you close the deal
According to a report titled ‘The State of Sales 2019 - India Report’ released by LinkedIn, d…
Business Insider Is Hiring An Audience Development Manager for BI Studios
BI Studios works with marketers to develop robust, engaging sponsor content in a variety of formats…
Business Insider
Consumers don't trust Facebook at all [new survey data]
Facebook's latest trust troubles started with news that a rogue research firm, Cambridge Analytica,…
Kevin Gallagher
Artificial Intelligence Is The Next Frontier For Social Networks
In a recent report from BI Intelligence, we show how advances in cutting-edge artificial intelligen…
Cooper Smith
Tweet-To-Pay? Twitter Tries For E-Commerce
Twitter Has A Ways To Go Before It Has A Payment Platform (DigitalTrends) American Express announc…
Heather Leonard
Walmart just acquired a Silicon Valley startup as it works to build an ads business like Amazon's
"This technology complements Walmart's current omni-channel ad targeting and measurement solution, …
Áine Cain
To Understand All The Data They're Collecting, Social Networks Are Investing Big In Artificial Intelligence
In a recent report from BI Intelligence, we show how advances in "deep learning," cutting-edge arti…
Cooper Smith
Thanks for the memories (and money) index-rebalance strategies
After peaking in late 2021, index-rebalance strategies have had a tough go of it. Now, some hedge f…
Dan DeFrancesco
Microsoft wants a piece of Google and Amazon's advertising business. Here's the pitch deck it's using to win search and e-commerce budgets from manufacturers and retailers.
Another media buyer, who has a retail client testing Sponsored Products, said Microsoft was trying …
Tanya Dua
7 Things You Need To Know About Social Media Strategy For Better Brand Engagement
Sound SEO/SEM knowledge Your online reputation is as sacrosanct as your brand image. Any erroneous …
Kamlesh Dixit
This misconception about location data accuracy is costing you
The quality of GPS data, for example, can dramatically degrade indoors. While cell triangulation da…
Sponsor Post
How 'deceptive' sponsored news articles could be tricking readers - even with a disclosure message
Wojdynski said: "I think the advertisers are well aware that they benefit from some ambiguity in th…
Will Heilpern,Will Heilpern
Goldman Sachs isn't getting a new private jet, but are there better places to cut costs on Wall Street?
Goldman Sachs isn't buying a third private jet since 2019. But there is still plenty of waste when …
Dan DeFrancesco
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
The likely reason your résumé got rejected
Job seekers often fear applicant-tracking systems, but a big reason why your résumé gets rejected m…