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50% digital marketers rely on inaccurate metrics: LinkedIn Report
LinkedIn’s ‘The Long and Short of ROI’ report revealed that 50% of digital marketers rely on inaccu…
LinkedIn is the most expensive digital advertising platform but is it worth it?
If you've ever tried running advertisements on the professional networking site LinkedIn, then you …
LinkedIn Is No Longer Just A Recruiting Tool - Here's How Top Companies Are Using It To Drive Sales
In a new report from BI Intelligence, we analyze how LinkedIn could aid in sales efforts and expand…
Cooper Smith
How To Use LinkedIn To Boost Marketing And Increase Sales
LinkedIn users viewed 63% more pages on the mobile and desktop versions of the site in the first q…
Business Insider
LinkedIn Is No Longer Just For Recruiters - Here's How Companies Are Using It To Win Customers
In a new report from BI Intelligence, we analyze how Linkedin could aid in sales efforts and expand…
Business Insider
LinkedIn As A Social Marketing Platform: From Sponsored InMail To Sponsored Posts
In a new report from BI Intelligence, we analyze how Linkedin could aid in sales efforts and expand…
Josh Luger
Technology can get you a sales lead but only trust can help you close the deal
According to a report titled ‘The State of Sales 2019 - India Report’ released by LinkedIn, d…
7 Things You Need To Know About Social Media Strategy For Better Brand Engagement
Sound SEO/SEM knowledge Your online reputation is as sacrosanct as your brand image. Any erroneous …
Kamlesh Dixit
Social Media Is Driving Higher ROI For Small Businesses Than Last Year
Social Media Insights is a daily newsletter from Business Insider Intelligence that collects and de…
Cooper Smith
Grey Poupon Beat All Other Brands With Its Social Media-Driven Oscars Campaign
Grey Poupon's Spot-On Social Media Strategy (ClickZ) The brand used up-to-the-minute strategy to s…
Heather Leonard
Tweet-To-Pay? Twitter Tries For E-Commerce
Twitter Has A Ways To Go Before It Has A Payment Platform (DigitalTrends) American Express announc…
Heather Leonard
LinkedIn's CEO Jeff Weiner Reveals The Importance Of Body Language, Mistakes Made Out Of Fear, And One Time He Really Doubted Himself
So I thought about it. And I came back and the next meeting I said, "We're going to be the exact sa…
The likely reason your résumé got rejected
Job seekers often fear applicant-tracking systems, but a big reason why your résumé gets rejected m…
Tim Paradis
Thanks for the memories (and money) index-rebalance strategies
After peaking in late 2021, index-rebalance strategies have had a tough go of it. Now, some hedge f…
Dan DeFrancesco
Goldman Sachs isn't getting a new private jet, but are there better places to cut costs on Wall Street?
Goldman Sachs isn't buying a third private jet since 2019. But there is still plenty of waste when …
Dan DeFrancesco
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
Influencer Marketing: Trends to watch out for in 2022
We take a closer look at the year gone by and what lies ahead
Walmart just acquired a Silicon Valley startup as it works to build an ads business like Amazon's
"This technology complements Walmart's current omni-channel ad targeting and measurement solution, …
Áine Cain
Microsoft wants a piece of Google and Amazon's advertising business. Here's the pitch deck it's using to win search and e-commerce budgets from manufacturers and retailers.
Another media buyer, who has a retail client testing Sponsored Products, said Microsoft was trying …
Tanya Dua
Consumers don't trust Facebook at all [new survey data]
Facebook's latest trust troubles started with news that a rogue research firm, Cambridge Analytica,…