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3 mins read

50% digital marketers rely on inaccurate metrics: LinkedIn Report

LinkedIn’s ‘The Long and Short of ROI’ report revealed that 50% of digital marketers rely on inaccu…

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2 mins read

Social Media Is Driving Higher ROI For Small Businesses Than Last Year

Social Media Insights is a daily newsletter from Business Insider Intelligence that collects and de…

Cooper Smith   


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6 mins read

LinkedIn is the most expensive digital advertising platform but is it worth it?

If you've ever tried running advertisements on the professional networking site LinkedIn, then you …

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2 mins read

Marketers are unimpressed with Snapchat compared to Facebook and Google

This March, Facebook launched Messenger Day, a Snapchat stories clone for the social network's mess…

Julien Rath   


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3 mins read

Grey Poupon Beat All Other Brands With Its Social Media-Driven Oscars Campaign

Grey Poupon's Spot-On Social Media Strategy (ClickZ) The brand used up-to-the-minute strategy to s…

Heather Leonard   


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2 mins read

Technology can get you a sales lead but only trust can help you close the deal

According to a report titled ‘The State of Sales 2019 - India Report’ released by LinkedIn, d…

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1 min read

Business Insider Is Hiring An Audience Development Manager for BI Studios

BI Studios works with marketers to develop robust, engaging sponsor content in a variety of formats…

Business Insider   


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2 mins read

Consumers don't trust Facebook at all [new survey data]

Facebook's latest trust troubles started with news that a rogue research firm, Cambridge Analytica,…

Kevin Gallagher   


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2 mins read

Artificial Intelligence Is The Next Frontier For Social Networks

In a recent report from BI Intelligence, we show how advances in cutting-edge artificial intelligen…

Cooper Smith   


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4 mins read

Tweet-To-Pay? Twitter Tries For E-Commerce

Twitter Has A Ways To Go Before It Has A Payment Platform (DigitalTrends) American Express announc…

Heather Leonard   


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2 mins read

Walmart just acquired a Silicon Valley startup as it works to build an ads business like Amazon's

"This technology complements Walmart's current omni-channel ad targeting and measurement solution, …

Áine Cain   


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2 mins read

To Understand All The Data They're Collecting, Social Networks Are Investing Big In Artificial Intelligence

In a recent report from BI Intelligence, we show how advances in "deep learning," cutting-edge arti…

Cooper Smith   


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3 mins read

Thanks for the memories (and money) index-rebalance strategies

After peaking in late 2021, index-rebalance strategies have had a tough go of it. Now, some hedge f…

Dan DeFrancesco   


Tanya Dua   


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4 mins read

7 Things You Need To Know About Social Media Strategy For Better Brand Engagement

Sound SEO/SEM knowledge Your online reputation is as sacrosanct as your brand image. Any erroneous …

Kamlesh Dixit   


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3 mins read

This misconception about location data accuracy is costing you

The quality of GPS data, for example, can dramatically degrade indoors. While cell triangulation da…

Sponsor Post   


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5 mins read

How 'deceptive' sponsored news articles could be tricking readers - even with a disclosure message

Wojdynski said: "I think the advertisers are well aware that they benefit from some ambiguity in th…

Will Heilpern,Will Heilpern   


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4 mins read

Goldman Sachs isn't getting a new private jet, but are there better places to cut costs on Wall Street?

Goldman Sachs isn't buying a third private jet since 2019. But there is still plenty of waste when …

Dan DeFrancesco   


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7 mins read

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season

Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…

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4 mins read

The likely reason your résumé got rejected

Job seekers often fear applicant-tracking systems, but a big reason why your résumé gets rejected m…

Tim Paradis