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<ul class="summary-list"><li>You can send an InMail on <keyword id="11909878" type="UNKNOWN" weightage="60" keywordseo="linkedin" source="Orion">LinkedIn</keyword> by messaging someone you're not connected to.</li><li>InMail messages are only available to <keyword id="13409051" type="UNKNOWN" weightage="60" keywordseo="linkedin-premium" source="Orion">LinkedIn Premium</keyword> members, and you're only given a certain amount each month.</li></ul><p>While most social media sites have "Friends" or "Followers," LinkedIn has "Connections." Once you're connected to someone, you can see their profile and all their posts, as well as message them.</p><p>But LinkedIn Premium members also have the option to message people they're not connected to at all. This feature is called InMail, and every Premium subscription can send a limited number of them each month.</p><p>Here's how to send an InMail message on LinkedIn, using either the website or mobile apps.</p><h2>How to send InMail on LinkedIn</h2><p>The method for sending InMail is the same no matter how you use LinkedIn. That's because InMails are the same as regular messages, just sent to people you're not connected to.</p><p><strong>1.</strong> Open the LinkedIn website or mobile app and log into your Premium account, if you haven't already.</p><p><strong>2.</strong> Find someone that you're not connected to. You can quickly tell whether someone is a connection by looking at the number next to their name: If it says <strong>2nd</strong> or <strong>3rd+</strong>, you're not connected.</p><p><strong>3.</strong> Open their profile and tap the <strong>Message</strong> option underneath their name. At the bottom of the messaging window that opens, you'll notice a box that says <strong>PREMIUM</strong> and tells you how many InMail "credits" you have left.</p><div type="image" title="Two screenshots from the LinkedIn mobile app, showing someone's profile page with the &quot;Message&quot; option highlighted (left) and the InMail messaging page (right)." height="1792" width="1656" msid="90301369" hostid="261"></div><strong>4.</strong> Type out and send your message. InMail messages can be up to 2000 characters long.<p>When your message arrives in that person's inbox, it'll say InMail in the subject line.</p><h2>How many InMail messages can you send per month?</h2><p>Every InMail credit lets you send one InMail message. The amount of credits you have depends on what Premium subscription you have. The breakdown goes like this:</p><ul><li><strong>Premium Essentials</strong> members get <strong>five InMail credits</strong> per month</li><li><strong>Premium Pro</strong> and <strong>Premium Business</strong> members get <strong>15 InMail credits</strong> per month</li><li><strong>Recruiter Lite</strong> members get <strong>30 InMail credits</strong> per month</li><li><strong>Sales Navigator Core</strong> members get <strong>50 InMail credits</strong> per month</li></ul><p>The credits you earn each month last for 90 days — if you haven't used them by then, they'll expire. And once you run out of InMail credits, the only way to get more is to wait until the next month or upgrade your subscription. You can't freely refill them.</p><p>You can check exactly which type of subscription you have by heading to <a href="https://linkedin-learning.pxf.io/c/196318/449670/8005?u=https%3A%2F%2Fwww.linkedin.com%2Fpremium%2Fmy-premium%2F" target="_blank" rel="nofollow noopener sponsored">your account's My Premium page</a> on a computer.</p>

How to send an InMail message on LinkedIn to anyone you're not connected to

<ul><li><strong>India is the second biggest market for LinkedIn, which Microsoft bought over in 2016 for $26.2 billion.</strong></li><li><strong>The number of users has gone up by 25% in the last 18 months at a time when unemployment in the country rose.</strong></li><li><strong>LinkedIn is also looking to beef up its team in India as it starts rolling out more products that are born in Bengaluru but get adopted in other countries.</strong></li></ul>LinkedIn now has 62 million users in India⁠— nearly 10% of its total member base globally come from the subcontinent as the world’s largest professional networking platform completes 10 years in the country.<br /><br />It took the company, now owned by Microsoft, 3 years to go from 30 million in 2015 to 50 million in June 2018 but in the last 18 months, the number of users has gone up about 25%.<br /><br />Thrilled but composed, Ashutosh Gupta, who was elevated as the country head for LinkedIn India, explained to Business Insider what led to this rise in people getting on board. “We tend to send, the first few updates on your feed will be very job focussed. So that you get what you want and you are more engaged. Another dimension is, the brand campaign that we did called #InItTogether. It also brought about the diversity of the jobs that we have on the platform,” Gupta said. <br /><br />
  
  
  
  
  
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<br />Even the demography of the members on the platform, as put out by napoleoncat.com, reflects the spike in job seekers in India. Nearly 90% of the members are under the age of 34, compared to Facebook where the age group of 18 to 34 makes up for about 70% of the user base. <br /><br />There are half a million jobs listed on the platform and as the company statement put it, 2 professionals are joining the platform every second. The company is also targeting small business owners, telling them that the network can help them find new opportunities.<br /><br />
  
  
  
  
  
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<br />It also helped that the company realised that the mobile connectivity in India is patchy at best. Therefore, the launch of LinkedIn Lite, which loads faster even when data speeds are slower, was also a big factor for the rise in user engagement, which has gone up by 27% in the last one year.<br /><br /><strong>LinkedIn is increasing research and development in India<br /></strong><br />LinkedIn Lite was the company’s first product made outside of its Mountainview headquarters. It was developed by the team in India that is familiar with the problems of a developing economy where the telecom infrastructure is still evolving. Now, it is in use in over 60 countries. <br /><br />But with 62 million users, India is now the second largest market for the networking platform that was <a href="https://www.businessinsider.in/enterprise/microsoft-buys-linkedin-for-26-2-billion/articleshow/52730444.cms" data-type="tilCustomLink" target="_blank">bought over by Microsoft for $26.2 billion in 2016</a>. India is also the fastest-growing market for LinkedIn. Therefore, it has become more important for the American corporation than ever before.<br /><br /><a href="https://www.linkedin.com/help/linkedin/answer/98189/linkedin-events-overview?lang=en" data-type="tilCustomLink" target="_blank">LinkedIn Events</a>, which was born out of India, is the other product born out of the India unit. The feature allows members to organise an event where other members can be invited for a face-to-face interaction. A bit like <a href="https://www.meetup.com/" data-type="tilCustomLink" target="_blank">Meetup</a>. <br /><br />“The R&amp;D team in Bengaluru has global mandates too,” Gupta said. As LinkedIn grows its India business and develops new products, there will be more jobs AT LinkedIn too But Ashutosh stopped short of putting a number to it. So keep an eye out!<br /><br /><strong>SEE ALSO:</strong><br /><a href="https://www.businessinsider.in/thelife/personalities/news/here-is-the-linkedin-top-voices-2019-india-list/articleshow/72357073.cms" data-type="tilCustomLink" target="_blank">From Kiran Bedi to Divya Gokulnath -- these are the top voices of india in 2019 on Linkedin</a><br /><br /><br />

LinkedIn added 12 million Indian subscribers in the last 18 months as people got hungry for jobs

<p><strong><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>PK Studio/Shutterstock</span></p><p class="caption">The costs and offerings of LinkedIn Premium vary across four membership tiers.</p></div><p></p></div></div></strong></p><ul class="summary-list"><li style="font-weight: 400;"><strong>How much <a href="https://www.businessinsider.com/category/linkedin">LinkedIn</a> Premium costs depends on which membership option you pick, and each of the four options available come with different offerings.</strong></li><li style="font-weight: 400;"><strong>Premium Career costs $29.99 per month, or $239.88 if you pay for an entire year up front.</strong></li><li style="font-weight: 400;"><strong>Premium Business costs $59.99 per month, or $575.88 if you pay for the year.</strong></li><li style="font-weight: 400;"><strong>Premium Sales costs $79.99 per month, or $779.88 if you pay for the year.</strong></li><li style="font-weight: 400;"><strong>Premium Hiring costs $119.95 per month, or $1,199.40 for the year.</strong></li><li><strong><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</strong></li></ul><p><a href="https://www.businessinsider.com/category/linkedin">LinkedIn</a> already gives you access to a lot of useful things, like a massive professional network, and a place to get your name and potentially your resume out in front of the right people.</p><p>But if you're looking for more, upgrading to <a href="https://www.businessinsider.com/category/linkedin">LinkedIn</a> Premium can give you a boost by allowing you access to tools that are tailored to your unique needs. </p><p>Here's what you should know about the various premium plans <a href="https://www.businessinsider.com/category/linkedin">LinkedIn</a> offers.</p><h2>What LinkedIn Premium costs</h2><p>There are <a href="https://premium.linkedin.com/">four kinds of premium memberships</a>, each with its own price points.</p><p>Note that the prices below do not include sales tax. </p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Devon Delfino/Business Insider</span></p><p class="caption">Each LinkedIn Premium option is built for a different type of LinkedIn user.</p></div><p></p></div></div></p><h3>Career is $29.99 per month, or $239.88 (33% less) annually.</h3><p>This membership allows you to see who's viewed your profile, direct message recruiters, see how you compare to other applicants who apply for jobs through LinkedIn, get salary insights, and access exclusive educational content and interview preparation materials.</p><h3><strong>Business is $59.99 per month, or $575.88 (20% less) annually.</strong></h3><p>Those who opt for the Business membership get 15 InMail messages per month and business insights (including growth and "functional trends"). InMails are messages that are sent directly to other LinkedIn members, even if you're not connected to them.</p><p>With a Business membership, you can also view an unlimited number of profiles on the site, see who's viewed your profile, get career insights, and access online video courses.</p><h3>Sales is $79.99 per month, or $779.88 (19% less) annually.</h3><p>Sales Navigator professionals get 20 InMail messages per month, as well as the usual "see who viewed your profile" and unlimited profile browsing features. </p><p>They also get sales-specific insights, lead recommendations (including the option to save leads), and advanced searches with a lead-builder.</p><h3>Hiring (or Recruiter Lite) is $119.95 per month, or $1,199.40 (17% less) annually.</h3><p>Besides the option to see an unlimited number of profiles and view who checked yours out, Hiring (also called Recruiter Lite) members also get 30 InMail messages per month - the most included with any premium membership. </p><p>You'll also get a more recruiting-friendly design, and advanced search options and smart suggestions that can help you find better job candidates. This includes an "integrated hiring" feature that gives you a bird's eye view of your entire hiring pool. Plus, you also get automatic candidate tracking.</p><p>All of these plans also offer a one-month free trial at the start. </p><h2><strong>Related coverage from <a href="https://www.businessinsider.com/category/tech-how-to">How To Do Everything: Tech</a>:</strong></h2><ul><li><h3><a href="https://www.businessinsider.com/how-do-i-contact-linkedin-customer-support">How to contact customer support on LinkedIn through the Help Center and forum</a></h3></li><li><h3><a href="https://www.businessinsider.com/what-is-my-linkedin-url">'What is my LinkedIn URL?': How to find your LinkedIn URL or change it to a custom address</a></h3></li><li><h3><a href="https://www.businessinsider.com/how-to-upload-resume-on-linkedin">How to upload your resume on LinkedIn and display it on your profile</a></h3></li><li><h3><a href="https://www.businessinsider.com/how-to-endorse-on-linkedin">How to endorse someone on LinkedIn, or accept a LinkedIn endorsement for your profile</a></h3></li></ul>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/how-noise-cancelling-headphones-work-sound-soundwaves-2019-8">Here's how noise-cancelling headphones work</a></h3>        <div>                    </div>    </div>

'How much is LinkedIn Premium?': A cost breakdown of all 4 of LinkedIn's paid membership tiers

<ul class="summary-list"><li>Javier Olivan has been at Meta for 15 years and has officially replaced Sheryl Sandberg as COO.</li><li>He's the mastermind behind Facebook's explosive global growth and helped facilitate the firm's WhatsApp acquisition.</li></ul><p>Sheryl Sandberg, Mark Zuckerberg's right-hand favorite, <a href="https://www.businessinsider.com/meta-facebook-coo-sheryl-sandberg-stepping-down-2022-6">is out.</a> Javier Olivan, behind-the-scenes "unofficial fixer," is in.</p><p>The 45-year-old has been at Facebook for 15 years, holding mostly VP-level roles and orchestrating the company's breakneck expansion into one of the world's most popular internet platforms.</p><p>Sandberg held an unconventional COO role, serving very much as No. 2 to Zuckerberg in all things, including in the public eye. Olivan won't.</p><p>He's been at Facebook since 2007, and while we don't know much about his salary, he did just file a disclosure with the Securities and Exchange Commission, <a href="https://www.businessinsider.com/meta-new-coo-javier-olivan-35-million-facebook-stock-grants-2022-8">revealing that he holds about $35 million worth of restricted stock units.</a></p><p>Here's how "Javi" came into a high-level position at one of the most powerful companies on earth.</p><h2>Zuckerberg recruited him to Facebook in 2007</h2><div type="image" title="Javier Olivan and Mark Zuckerberg" height="960" width="1279" msid="93624462" hostid="261" sizebytes="109886"></div><p>Olivan <a href="https://about.facebook.com/media-gallery/executives/javier-olivan/">grew up</a> in the small town of Sabiñánigo in the Pyrenees mountains in Spain, <a href="https://thealumnisociety.com/javier-olivan/">where he learned to paraglide.</a></p><p>According to his <a href="https://www.linkedin.com/in/javierolivan/">LinkedIn</a>, Olivan graduated from the Spain-based University of Navarra in 2000 and later got his MBA from Stanford in 2007. He worked at Siemens AG and other startups, including some based in Tokyo, before going to Facebook.</p><p>Olivan, who speaks five languages, was working on developing a Spanish version of Facebook when <a href="https://thealumnisociety.com/javier-olivan/">Zuckerberg contacted and recruited him as head of global growth.</a> He joined in October 2007.</p><p>He was head of international growth for four years and was "responsible for introducing and growing Facebook adoption outside of US," per his LinkedIn. He later was promoted to VP of growth, VP of central products, and then became chief growth officer and VP of products across Meta's pinwheel of products.</p><p>His Spanish upbringing and global perspective helped him as he opened many of Facebook's offices around the world. It was Olivan who had the idea to enlist users from around the world to help translate the social website in their native countries for free, helping the company rapidly expand into new markets in a short amount of time.</p><p>All in all, he is the key reason that Facebook was able to scale across the globe thanks to a data-driven approach. <a href="https://investor.fb.com/investor-news/press-release-details/2022/Meta-Reports-First-Quarter-2022-Results/default.aspx">Meta reported in Q1</a> that over 90% of the company's monthly users are outside the US and Canada.</p><h2>The limelight is not his forte — and he's fine with that</h2><div type="image" title="javier olivan facebook meta" height="912" width="1216" msid="93624465" hostid="261" sizebytes="39672"></div><p>As Bloomberg noted, you might recognize his name if you've thumbed through <a href="https://www.businessinsider.com/facebook-papers-mark-zuckerberg-frances-haugen-leaked-docs-2021-10">the leaked material that whistleblower Frances Haugen revealed in 2021</a>, specifically the documents showing Facebook's notorious "grow at all costs" mission.</p><p>But besides that, he is not known for being in the public eye, nor does he have any desire to be, anonymous colleagues told <a href="https://www.bloomberg.com/news/articles/2022-08-11/who-is-javier-olivan-meet-meta-s-sheryl-sandberg-successor">Bloomberg.</a></p><p>"I don't want people to mistake his humility and lack of ego for lack of effectiveness or for being shy or anything like that," Alex Schultz, Meta's chief marketing officer who's reported to Olivan for years, told <a href="https://www.bloomberg.com/news/articles/2022-08-11/who-is-javier-olivan-meet-meta-s-sheryl-sandberg-successor">Bloomberg.</a> "He's just actually a super-low-ego, humble guy in my opinion, and I think that should be rewarded in business a bit more than it is."</p><p>He also doesn't use Facebook or Instagram very often — his Instagram account is private, and there are about five original posts on his <a href="https://www.facebook.com/Javier">Facebook profile</a> since 2010. One of them is a farewell address to Sandberg dated June 1.</p><p>"I'm excited to take on this new challenge as COO," <a href="https://www.facebook.com/Javier">Olivan wrote</a>, noting that he won't be taking a heavily public-facing role. "As Mark said, you can't really replace someone like Sheryl; so while I'll have the same title, this will be a different role."</p><p>He may not be a household name outside of the office, but Olivan has had a significant behind-the-scenes hand in many of Facebook's big moments.</p><p>He helped see Meta's Internet.org and Facebook Lite projects over the finish line, per Bloomberg. He was also instrumental in Zuckerberg's decision to buy WhatsApp in 2014 and had personal experience with how the product could help users communicate with friends and family overseas — before the acquisition became controversial in light of antitrust scrutiny.</p><p>"Javi was always reminding us of the fact that not everyone was using an iPhone," Meta VP of product Naomi Gleit, who has also reported to Olivan, told Bloomberg. "He was always trying to bring in international insight."</p>

Meet new Meta COO Javier Olivan, the 'super-low-ego, humble' company veteran filling Sheryl Sandberg's large shoes who rarely uses Facebook or Instagram

At the point when your company first begins drawing app symbols on napkins or envelopes and examining your next <keyword id="6369871" type="UNKNOWN" weightage="20" keywordseo="Mobile-app">mobile app</keyword>, you must make one basic inquiry: would it be a good idea for you to offer a <keyword id="182669" type="UNKNOWN" weightage="20" keywordseo="Freemium">freemium</keyword> marketing strategy or a <keyword id="47469" type="PERSON" weightage="20" keywordseo="premium">premium</keyword> <keyword id="234340" type="POSITION" weightage="20" keywordseo="revenue-model">revenue model</keyword>?<br />
<br />
Consider the appropriate response deliberately on the grounds that the achievement of your mobile app will rely on upon how you can create enough income to pay for the app's development. Then, you need to consider the costs of promoting the app, making another version for a different mobile platform, and otherwise making due in this highly competitive marketplace<br />
<br />
<strong>Freemium</strong><br />
<br />
It’s marketing pricing strategy by which a product or a service, for example, a mobile app or a web app is given free of charge. Ordinarily offers a "lite" or no frills version of an app or software with the lowest functionality, limited features, capacity and support. Is often utilized by a company to rapidly manufacture an extensive consumer base or even a huge number of free downloads when the marginal cost of producing the app is low.<br />
<br />
<strong>Premium</strong><br />
<br />
Perception is a substantial calculate how high a price is worthy, and going premium makes that perception. With premium, each user pays upfront, however the amount every user pays is fixed, paying little heed to how much utility each gets. Additionally, users have generally expected apps in the $2 – $5 territory and there is no real way to get higher ARPU.<br />
<br />
For instance, LinkedIn offers a Premium Account with InMail, more sophisticated search results, lets you organize profiles of LinkedIn colleagues, a Premium Badge on your profile, and more<br />
<br />
The mobile app economy is already large and growing even bigger. Get all the value you can out of it.

Freemium or Premium:
What is the right choice for your mobile app<b></b>

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Facebook</span></p><p class="caption">What Messenger's original Snapchat clone looked like.</p></div><p></p></div></div></p><ul><li><strong>Facebook has ended its standalone Snapchat Stories clone for Messenger by connecting the feature to its main mobile app.</strong></li><li><strong>Now Stories shared on Facebook can be posted to Messenger and vice versa.</strong></li><li><strong>Facebook is hoping the feature will cause less confusion around when people should post in the different apps.</strong></li><li><strong>The Stories feature is also being added to Facebook groups, events, and pages.</strong></li></ul><p><br />Facebook has shuttered its standalone Snapchat clone for Messenger.</p><p>Instead, Facebook is tying together its Snapchat clone, located in the main Facebook app, with Messenger, according to a company spokesperson. Now videos shared through Facebook's main Stories feature can be shared to Messenger and vice versa.</p><p>The result simplifies Facebook's multi-pronged effort to take on Snapchat's Stories format, which displays photos and videos shared in chronological order that disappear after 24 hours.</p><p>"People are still using the Stories format, and people want an easier way to share Stories across platforms," Facebook said in a statement shared with Business Insider. "Any photos or videos you add to your Stories will appear on both Facebook and Messenger, and will be shared with the same audience across both."</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Facebook</span></p><p class="caption">Facebook's new Stories format will use small icons to show whether a post comes a person, page, group, or event.</p></div><p></p></div></div></p><p>Additionally, Facebook has added the ability for members of a group or event page on its network to post to a collaborative Story that's visible to everyone in the group (Snapchat announced <a href="http://www.businessinsider.com/snapchat-adds-collaborative-stories-in-battle-with-instagram-2017-5">a similar feature months ago</a>).</p><p>The Stories feature is also now available in the simplified Facebook Lite app for people without access to high-speed internet service. Facebook page administrators will have the ability to post Stories to their followers as well in the coming months.</p><p>Facebook started adding the Stories feature to its suite of apps, including WhatsApp and Instagram, last year. Now that Messenger and Facebook Stories are connected, Facebook is hoping the feature will cause less confusion around when people should post in the different apps.</p><p>The Stories format was originally a unique aspect of Snapchat, which has seen a noticeable decline in user growth since the feature was added to Instagram. Parent company Snap Inc. has <a href="http://www.businessinsider.com/snapchat-reports-q3-earnings-2017-11">failed to meet Wall Street's expectations</a> in recent quarters and is planning <a href="http://www.businessinsider.com/snapchat-redesign-planned-for-december-4-2017-11">a major redesign of Snapchat for next month</a> to kick-start growth again.</p><p class="tagline">Get the latest Snap stock price<a href="http://markets.businessinsider.com/stock/SNAP-Quote"> here.</a></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/linkedin-reid-hoffman-on-facebooks-mark-zuckerbergs-growth-2017-11">LinkedIn's founder explains how Mark Zuckerberg transformed from an awkward kid to one of tech's best CEOs</a></h3>        <div>                    </div>    </div>

Facebook is killing its standalone Snapchat clone in Messenger and putting the feature everywhere else

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>LinkedIn</span></p><p class="caption">Cyanogen CEO Lior Tal</p></div><p></p></div></div>Cyanogen, a well-funded startup creating an alternative version of Google's Android, has shaken up its executive team <a href="http://www.businessinsider.com/cyanogen-ceo-interview-layoffs-and-no-pivot-2016-7">just a few months after laying off 20%</a> of its workforce amid a strategy refocusing.</p><p>Lior Tal, a former Facebook executive who joined Cyanogen as its Chief Operating Officer since June 2016, has been promoted to CEO. Former Cyanogen CEO and cofounder Kirt McMaster will be staying on as Executive Chairman of the Board. </p><p>Under Tal, Cyanogen will shift its attention away from what had been its core business and towards the company's ambitious longer-term vision.</p><p>Where before the company had built its business on CyanogenMod, a customized version of Android that doesn't rely on Google's services, the company will now focus in the "short term" on a new "Modular OS" strategy that will let phone manufacturers build pieces of Cyanogen technologies into Android itself, Tal tells Business Insider.</p><p>It's a stark contrast to Cyanogen's roots as a company that saw its mission as "<a href="http://www.businessinsider.com/cyanogen-taking-over-android-2015-1">[taking] Android away from Google</a>." But from Tal's perspective, it would be folly to ignore the fact that Android is the most popular operating system in the world, no matter how much competitors may wish it weren't so.</p><p>"Android is this huge continent that everyone lives on," Tal says. "That's just how it is."</p><p>Cyanogen has raised $185 million in funding from investors including Andreessen Horowitz and Rupert Murdoch. And while it's had some limited success <a href="http://www.businessinsider.com/microsoft-cortana-comes-to-ios-android-and-cyanogen-2015-12">partnering with companies like OnePlus</a> to preinstall its operating system on new phones, and a <a href="http://www.businessinsider.com/why-microsoft-cuddled-up-to-cyanogen-2015-12">close relationship with Microsoft</a>, manufacturers were hesitant to ditch Android entirely for fear of throwing the baby out with the bathwater.</p><h2>Modular</h2><p>From Tal's perspective, the "Modular OS" play is a necessary step to achieve the proper scale for the business, without sacrificing the goal of improving Android - even if it means that it won't focus as heavily on building a "full-stack" operating system for a while.</p><p>Indeed, it's a reconciliation of Cyanogen's "rebellious child" hacker spirit with its need to grow as a business, Tal says. They can keep working on improving Android, without having to worry so much about chipping away at its titanic market share.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span><a href="https://www.flickr.com/photos/websummit/22758173361/in/photolist-AFdZ3t-AF4A4k-ACSHD5-ACSCww">Flickr / Web Summit</a></span></p><p class="caption">Cyanogen Executive Chairman and Founder Kirt McMaster</p></div><p></p></div></div></p><p>"I think we can achieve the same mission within Android today," Tal says.</p><h2>All or nothing</h2><p>By providing its tech as a series of modular pieces, it means phone manufacturers can combine the bits of Cyanogen they like with the bits of Android they like. That potentially opens the door to new partners who may have been shy about looking at Cyanogen, which in turn could mean more money for the company. </p><p>"You don't have to take all or nothing," Tal says.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span><a href="https://www.flickr.com/photos/johanl/4893436057">Johan Larson via Flickr</a></span></p></div><p></p></div></div></p><p>McMaster says that it's a new challenge that Tal is uniquely qualified to meet: In 2011, he sold his startup Snaptu to Facebook for an <a href="https://techcrunch.com/2011/03/20/facebook-reportedly-acquires-snaptu-for-an-estimated-60-70-million/">estimated $60-70 million</a>. Snaptu provided a bundle of customized, low-bandwidth apps to smartphone manufacturers in the developing world. That technology is the cornerstone of <a href="http://www.businessinsider.com/facebook-lite-aimed-at-low-end-android-users-in-emerging-markets-2015-1">Facebook Lite</a>, one of the social network's main efforts to connect emerging markets to the web.</p><p>Plus, McMaster says, by putting Cyanogen's technology into more phones and tablets everywhere, it builds out the company's master plan of building out its artificial intelligence capabilities, meaning any phone manufacturer would ba able to take advantage of <a href="http://www.businessinsider.com/why-google-assistant-will-win-the-ai-race-2016-10">Google-like AI without needing to incorporate Google tech</a>.</p><p>"He's the guy to take this to the next level now," McMaster says.</p><p> </p>      <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/android-smartphone-different-uses-2016-8">5 wild uses for your old Android smartphone</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="J2OHQ1NTE6xkh74S27IKNnGfwtwhJ-mo" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

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