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Professional networking platform <a href="https://www.businessinsider.in/careers/news/how-to-maximize-your-linkedin-presence-and-land-a-high-paying-job-at-the-professional-networking-company/articleshow/87588993.cms" data-type="tilCustomLink">LinkedIn</a> on Thursday unveiled a user interface in Hindi, with the goal to support 600 million Hindi language speakers globally. With this launch, <keyword id="28120" type="General" weightage="20" keywordseo="linkedin" source="Orion">LinkedIn</keyword> aims to break down language barriers, providing greater access to professional and networking opportunities to Hindi speakers in India and around the world. With the launch of Hindi, LinkedIn now supports 25 languages globally. "We have witnessed high engagement and member growth in the last year, and it is at this exciting inflection point that we are strengthening our vision to create economic opportunity for 'every' member of the workforce, and taking down language barriers for Hindi speakers across the world," Ashutosh Gupta, India Country Manager, LinkedIn said in a statement. Starting Thursday, as part of the Phase 1 roll-out of LinkedIn in Hindi, members will be able to access their feed, profile, jobs, messaging, and create content in Hindi on desktop, and on their Android and iOS phones. As the next step, LinkedIn will work towards widening the range of job opportunities available for Hindi speaking professionals across industries, including more banking, and government jobs. The platform will also continue to add more Hindi publishers and creators in the coming weeks to boost member engagement and conversations in Hindi. Smartphone users will need to select Hindi as their preferred device language under phone settings to view the LinkedIn mobile application in Hindi. For members who are already using Hindi as their preferred language on their smartphones, the LinkedIn experience will automatically be available in Hindi. On desktop, members will need to click on the 'Me' icon at the top of their LinkedIn homepage and select 'Settings and Privacy'. Members then need to click on 'Account Preferences' on the left, select 'Site Preferences', click 'Change' next to 'Language', and select 'Hindi' from the drop down list. India is a core market for growth at LinkedIn and the second largest market in terms of members after the US, accounting for 82 million members as part of a global community of 800 million members. India's member base has grown by 20+ million in the past three years (15 per cent year-over-year growth) and it has witnessed a spike in engagement and conversations on the platform since the pandemic, tye company claims.

LinkedIn is now available in Hindi

In the era of increasing automation, the demand for skilled workers remains at an all time high across sectors in the country. <keyword id="28120" type="ORGANIZATION" weightage="20" keywordseo="linkedin">LinkedIn</keyword> has announced its partnership with <keyword id="5277690" type="ORGANIZATION" weightage="20" keywordseo="ilfs-skills-development-corporation-limited">IL&amp;FS Skills Development Corporation Limited</keyword> to help up skill blue-collar workers and job seekers in the sector. IL&amp;FS Skills is India’s leading vocational and employability training company whose aim is to train four million people by 2022 in manufacturing, agriculture, services, engineering and construction sectors. The company currently has a placements network of 1000+ employers and provides Sector Skills Councils (SSC) certification.The Indian government has a target to train over 400 million people in India in different skills by 2022. With LinkedIn, IL&amp;FS has devised a digital vocational training program that provides a vocational skilling ecosystem which includes the LinkedIn platform and helps bring the offline blue-collar workers online enabling them to access opportunities and training courses simultaneously.

 

 

 

 <div type="embedgroup"> <div type="Article" hostid="261" msid="60002730" title="Your next customer care call to Amazon might be hosted by a working-from-home mother" rank="1.0" kind="RELATED" publishDate="Aug 10, 2017, 3:18 PM" mstype="2" mssubtype="0"></div></div>








Skill with LinkedIn India This partnership is an initiative by LinkedIn to support the Indian government’s ‘Skill India’ mission and also expand its growing Indian member-base. India is the second biggest market for LinkedIn after the U.S. In India, some states have labour shortages and others have labour surplus which makes job placements challenging. <keyword id="1770138" type="ORGANIZATION" weightage="20" keywordseo="allen-blue">Allen Blue</keyword>, Co-founder, LinkedIn told Business Insider, “Employers on the LinkedIn platform hire across management levels and while LinkedIn is known for discovering great white-collar jobs, there is a need for high skilled blue collar workers. This is also an opportunity for us to work with employers who are hiring across the skills spectrum. ” <keyword id="323918" type="PERSON" weightage="20" keywordseo="akshay-kothari">Akshay Kothari</keyword>, Country Manager and Head of Product, LinkedIn India said that this was an attempt to expand the LinkedIn Placements platform and as they expand across the employment sector, they will incorporate local languages starting with Hindi. <div type="embedgroup"> <div type="Article" hostid="261" msid="59887416" title="Entry-level jobs could soon pay Rs. 18000 all across India and that could be a problem" rank="1.0" kind="RELATED" publishDate="Aug 02, 2017, 11:14 PM" mstype="2" mssubtype="0"></div></div>








 The course of time Under this partnership, IL&amp;FS will design and provide the skilling modules and training while LinkedIn will help the students cover the last mile from up-skilling to getting a job using the platform. LinkedIn has designed a separate interface for the students where they are able to create a profile, access learning content, build their network by connecting with classmates, seniors and instructors and get a job and the instruction is in a Hindi voice-over. The program starts this month at IL&amp;FS Skills Development Centres across India with the initial batch of 400 job-seekers looking for careers in hospitality. A single batch will undergo 45 days of training and LinkedIn aims to expand it to ten batches in 120 days.

Here’s why LinkedIn is training blue collar workers in India

<ul class="summary-list"><li>Elon Musk's AI startup xAI is hiring AI Tutors for data annotation to train language algorithms.</li><li>xAI partners closely with X, formerly known as Twitter, which sees user decline and ad pullbacks.</li></ul>Elon Musk's <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-fills-out-xai-former-tesla-staffers-after-layoffs-2024-6">new AI company</a> is on a hiring spree for a new type of data annotator.Last week, xAI listed multiple job postings for "AI Tutors.""As an AI Tutor, you will be responsible for <a target="_blank" class="" href="https://www.linkedin.com/jobs/view/4046537688/?refId=f4536046-2f42-4b94-a558-a6af9d28bdc1&amp;trackingId=YGsBMWB4TGKJGiRj5yw4kw%3D%3D">generating consistently high-quality and accurately labeled data</a> through various methods to facilitate the training of natural language processing algorithms. Collaborating closely with the technical staff, you will create datasets for model training, benchmarking, and overall advancement," one posting said.Another data labeling job posting specified the need for <a target="_blank" href="https://www.linkedin.com/jobs/view/4046546693/?refId=e921b85a-0cef-4676-8091-b6416f0e3f73&amp;trackingId=ruNakBY%2BRsqt%2BkB9i%2FyQaQ%3D%3D">bilingual AI tutors</a> who specialize in languages such as Korean, Vietnamese, Chinese, German, Russian, Italian, French, Arabic, Indonesian, Turkish, Hindi, Persian, Spanish, or Portuguese.Compensation for the remote, full-time, six-month contract jobs was listed starting at $35-65 an hour. Multiple AI Tutors started their jobs in August and September, according to a LinkedIn analysis by Business Insider.Since <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-new-company-xai-website-2023-7">xAI's launch</a> in July 2023, Musk, who also heads SpaceX and <a target="_blank" class="" href="https://www.businessinsider.com/waymo-cofounder-tesla-robotaxi-data-strategy-self-driving-2024-10">Tesla</a>, has pushed for the startup to rapidly develop AI and advance the "collective understanding of the universe." This includes launching its own generative AI program called <a target="_blank" class="" href="https://www.businessinsider.com/how-to-use-grok-elon-musk-ai-chatbot-2023-12">Grok</a> on the social media site X (formerly known as Twitter), <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-twitter">which Musk owns</a>.Musk has previously said that "<a target="_blank" href="https://finance.yahoo.com/news/elon-musk-says-xai-public-210338600.html">public tweets</a>" would be used for data training, and X <a target="_blank" href="https://techcrunch.com/2023/09/01/xs-privacy-policy-confirms-it-will-use-public-data-to-train-ai-models/">changed its user privacy policy </a>to allow the site's data to be used to train AI models.The company isn't the first Silicon Valley startup to rapidly hire data annotators for non-English languages. Last year, <a target="_blank" class="" href="https://www.businessinsider.com/how-alexandr-wang-built-scale-ai-into-1-billion-company-2020-8">Scale AI</a> posted more than 60 jobs for languages like Bengali and Urdu, <a target="_blank" class="" href="https://restofworld.org/2023/scale-ai-language-training-hiring/">Rest of World reported</a>. These languages are underrepresented and less common in written form on the internet, therefore requiring additional data to train large language models.X could help Grok improve its LLMs with a continuously updated data supply, although it's seen a drop in active users. According to Sensor Tower data from September, the X global mobile app's daily active users were down 15% year over year and down 28% compared to October 2022, around the time <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-twitter-reach-agreement-to-close-acquisition-deal-2022-10">Musk acquired the company</a>.Major advertisers like <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-x-twitter-advertising-revenue-decline-report-2023-12">Disney and Apple</a> have also <a target="_blank" class="" href="https://www.businessinsider.com/walmart-joins-list-major-companies-leaving-elon-musk-x-2023-12">pulled spending </a>away after Musk endorsed antisemitic views on X, which has seen reduced content moderation. In August, <a target="_blank" class="" href="https://www.businessinsider.com/x-is-reinstated-elon-musk-brazil-twitter-2024-10">X briefly paused</a> operations in Brazil, its sixth biggest and largely Portuguese-speaking user base, after several legal battles related to disinformation and censorship.In September, xAI also brought online <a target="_blank" href="https://www.businessinsider.com/jensen-huang-elon-musk-supercomputer-xai-grok-2024-10">a new supercomputer</a> called Colossus. The <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-may-build-xai-supercomputer-in-memphis-2024-6">Memphis-based supercomputer</a> operates using 100,000 Nvidia H100 GPUs, and Nvidia CEO Jensen Huang praised its rapid development.While Musk has moved xAI's main operations into <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-xai-moves-into-openai-sf-old-hq-2024-10">OpenAI's old offices</a> in San Francisco, Colossus' expanded operations in Memphis <a target="_blank" href="https://www.npr.org/2024/09/11/nx-s1-5088134/elon-musk-ai-xai-supercomputer-memphis-pollution">raised concerns about the impact of environmental pollution</a> on local communities, NPR reported. According to public requests obtained by <a target="_blank" href="https://www.forbes.com/sites/sarahemerson/2024/10/11/how-elon-musk-muzzled-government-employees-from-talking-about-xais-new-supercomputer/">Forbes</a>, xAI privately met with government officials and required non-disclosure agreements to bring its data center to Memphis.xAI did not respond to a request for comment from Business Insider.Got a tip or an insight to share? Contact this reporter at <a target="_blank" href="mailto:hli@insider.com">hli@insider.com</a> or use the secure-messaging app Signal with the username: hliwrites.99.

Elon Musk's xAI is on a hiring spree for 'AI tutors'

The US-based search engine giant <keyword id="6355629" type="General" weightage="20" keywordseo="google" source="Orion">Google</keyword> has announced that <keyword id="2374214" type="General" weightage="20" keywordseo="android-auto" source="Orion">Android Auto</keyword> will soon add support for touchscreen-based quick replies for message notifications. Android Auto has supported sending notifications from various messaging apps, but it's only offered the option to reply to those messages using voice. Now, with the update Android Auto with support for <keyword id="3125249" type="General" weightage="20" keywordseo="smart-reply" source="Orion">Smart Reply</keyword>, a feature that will allow users to send replies quickly using the touchscreen in their vehicle, reports 9To5Google. Recently, Google rolled out an update for the Android Auto app that brings dual SIM support. With this update, Android Auto now shows a pop-up that lets users choose which SIM they want to make a call from. Earlier, it would automatically place the call using the default SIM regardless of the phone's dual-SIM support. Google first detailed dual SIM support coming to Android Auto back in September. At the time, the tech giant said that it would start rolling out the feature soon. Earlier, <keyword id="10879" type="General" weightage="20" keywordseo="youtube" source="Orion">YouTube</keyword> Music available on Android Auto also received one of its biggest redesigns adding navigation tabs and more. As a part of the YouTube Music 4.30.50 Android app, this redesigned interface for Android Auto is a "fairly major shift" from the old interface. SEE ALSO: <a href="https://www.businessinsider.in/tech/gadgets/news/qualcomm-unveils-its-new-windows-pc-chip-snapdragon-8cx-gen-3/slidelist/88042964.cms" style="">Snapdragon 8cx Gen 3 — Qualcomm unveils its new Windows PC chip</a> <a href="https://www.businessinsider.in/tech/news/linkedin-is-now-available-in-hindi/articleshow/88043338.cms" style="">LinkedIn is now available in Hindi</a>

Android Auto to support touchscreen-based quick replies for message notifications soon

<ul><li>Qualcomm’s latest chipset, <keyword id="12635619" type="General" weightage="20" keywordseo="snapdragon-8-gen-1" source="Orion">Snapdragon 8 Gen 1</keyword>, will power the upcoming Motorola Edge.</li><li>The chipset is also set to feature on AR wearables developed by Motorola and Lenovo.</li><li>The wearable is being developed for Verizon 5G network. </li></ul>After Qualcomm announced its latest flagship chipset, <a href="https://www.businessinsider.in/tech/news/snapdragon-8-gen-1-chip-improved-performance-camera-capabilities-and-more/slidelist/88022289.cms">Snapdragon 8 Gen 1</a>, Motorola claimed that they would be releasing the first smartphone powered by the latest processor. Now, it seems like Motorola may be working on a new wearable as well, featuring the <keyword id="12644209" type="General" weightage="20" keywordseo="snapdragon-8-gen-1-chipset" source="Orion">Snapdragon 8 Gen 1 chipset</keyword>. A report in <a href="https://www.androidcentral.com/motorola-snapdragon-8-gen-1-smartphone-wearable">Android Central</a> mentions Ruben Castano, Motorola's head of customer experience, teasing a new wearable that will utilise Qualcomm’s latest chipset. Castano has said that the company is bringing one of the first Snapdragon 8 smartphones and a one-of-its-kind 5G wearable. The upcoming Motorola Edge smartphone will be the one to be powered by Snapdragon 8 while with the leaks out we know what to expect from the AR headset. <cmsannotation type="cmsannotation" annotationid="Project Ironman" comment="subhead" text="Project Ironman">Project Ironman</cmsannotation> The development of the AR headset is being called “Project Ironman '' and it is a collaboration of Lenovo and Motorola. Leakster Evan Blass shared some images of the upcoming wearable and gave us an insight into what it may look like. <div type="twitter" handle="evleaks" handlename="Ev" image="http://pbs.twimg.com/profile_images/1445232526600118272/gQoxsX08_normal.jpg" favoritecount="177" retweetcount="14" status="What do you get when you cross a Lenovo AR headset with a Motorola-designed, touchpad-bearing neckband -- all of it… https://t.co/87lWEArlbB" createdat="1638371887000" id="1466064072105938948"></div> The image of the glasses shared by @evleaks resemble Lenovo’s <a href="https://www.lenovo.com/us/en/thinkrealitya3/">ThinkReality A3</a> that is tethered to Motorola’s moto g100 to enable AR solutions. However, the Project Ironman glasses will also feature a touchpad-bearing neckband designed by Motorola in addition to the glasses. The neckband seems to be Motorola’s primary contribution to the wearable and it connects to the glasses via USB Type-C cable. For now, we know that this product is being developed for Verizon 5G networks. However, with Motorola’s next Edge phone set for launch, we may hear more about the wearable very soon. As for the pricing, <a href="https://liliputing.com/2021/12/project-ironman-is-an-ar-headset-that-may-land-on-verizons-5g-network.html">liliputing </a>expects it to be somewhere between $2000 (approx ₹1,50,000) to $2500 (₹1,87,500), which is still cheaper than its competitor, Microsoft <a href="https://www.microsoft.com/en-us/hololens/buy">Hololens 2</a>’s $3,500 price tag. SEE ALSO: <a href="https://www.businessinsider.in/tech/gadgets/news/qualcomm-unveils-its-new-windows-pc-chip-snapdragon-8cx-gen-3/slidelist/88042964.cms">Snapdragon 8cx Gen 3 — Qualcomm unveils its new Windows PC chip</a> <a href="https://www.businessinsider.in/tech/news/linkedin-is-now-available-in-hindi/articleshow/88043338.cms">LinkedIn is now available in Hindi</a>

Project Ironman: Leak sheds light on Motorola’s AR glasses with touchpad-bearing neckband and Snapdragon 8 Gen 1 chipset

<ul><li>The Indian founders had earlier called the ban on Chinese apps as the atmanirbhar moment for India’s entrepreneurs.</li><li>To handle the surge in users and traffic, the startups are now also aggressively hiring to better their offerings. </li><li>Here are all the openings in short-form video apps in India.</li></ul>On June 29, TikTok got banned in India along with 58 other Chinese apps. And since that very moment, India’s rival apps of the Chinese giant have seen their user base jump up by millions. The Indian founders even called this the atmanirbhar moment for India’s entrepreneurs."This is the digital atmanirbhar moment that most Indians have been rooting for,” said Naveen Tewari, founder and CEO of InMobi Group which owns Roposo. Indian entrepreneurs believe with this, ‘Made in India’ apps will get a boost as they won’t be fighting with Chinese companies, who have the cash to spend and build a userbase. “The move can be hugely beneficial for Indian companies considering the potential Indian startups have in terms of creating our own TikTok, We Chat, Baidu. Many others are all poised to make it big with the scale our country provides and absence of Chinese competitors with deep pockets,” Sandeep Singh, founder and president, Khabri. But to handle the surge in users and traffic, the startups are now also aggressively hiring to better their offerings. Here are all the openings in short-form video apps in India Chingari Chingari has got over 16million users in just 25 days and was trending in the top apps on the Google Playstore. The team needs 10-15 people right away to help with the surge in traffic – UI/UX designers, engineers and more. <div type="twitter" handle="adityakothari" handlename="Aditya Kothari" image="http://pbs.twimg.com/profile_images/1181273690819817472/ylFghAkJ_normal.jpg" favoritecount="109" retweetcount="37" status="Looking for a docker/kubernetes/backend architect for @Chingari_IN . If you're looking to build a backend infra, an… https://t.co/BBQtJ4Rl8C" createdat="1594502330000" id="1282061813891227649"></div> Bolo Indya Bolo Indya – which works as an infotainment app, was another to build on success after TikTok’s ban. “There was a huge jump in user increase in first 24 hours of the ban, and we saw over 2.5 lakh installs, with 87% of these signing up and creating videos and 1.27 crore videos were created in June,” said Varun Saxena, Co-Founder, Bolo Indya. The company said that it has continued its hiring activities even during lockdown and 3 new members have joined during lockdown phase while 2 more will be joining next month. Simultaneously, the company has aggressive hiring plans in technology teams across Android, AI and ML roles with remote interactions. “We took lockdown and its consequences as an opportunity to interact with some extraordinary talents and explore the synergies to join us on our mission to enable Bharat to transform social capital to financial independence through short videos in regional languages. We did not do a single lay off, and continue to strengthen the team with the right fits who share the same passion, ambition and motivation,” said Saxena. The company currently has 15-20 vacancies. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[]]></cdata></div> Interested candidates can apply by writing to hr@boloindya.com Mitron TV The app which shot to fame even before TikTok was banned, is also aggressively hiring. The app’s co-founder Anish Khandelwal took to LinkedIn to share that the company is currently looking for android developers and backend developers with over two years experience. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[]]></cdata></div> Interested candidates can apply by writing to career@mitron.tv Khabri Khabri helps users create podcasts and also caters to the Hindi-speaking market in India. The company said that it already had 40,000 influencers on the platform, and with the ban on TikTok it got 5000 new influencers in two days. The company is currently <a href="https://angel.co/company/khabriapp/jobs/671317-product-manager-growth">hiring </a>a product manager among other roles. Trell Another TikTok rival app in India – Trell has now crossed 45 million downloads with 5 million daily active users, claims the company. “We are very excited to see the regular developments on the platform and the increasing interest from users and content creators. With this opportunity, the Indian Internet startups can grow faster and build a superior experience for the consumers in the long run which was being capped by the established players earlier,” said Pulkit Agarwal, Co-Founder, Trell. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/therapy-and-mental-health-is-important-for-startup-founders-to-survive-the-near-death-moments-in-business/articleshow/76931948.cms">This Indian entrepreneur started going to therapy and recommends it to startup founders to survive the ‘near death’ moments in business</a> <a href="https://www.businessinsider.in/business/startups/news/zomato-journey-from-a-weekend-project-to-a-3-billion-company/articleshow/76901180.cms">Zomato turns 12 – from a weekend project to a $3 billion company, here’s the startup’s journey over the years</a>

From Chingari to Mitron TV – TikTok clone apps in India are now aggressively hiring to handle the user surge

<ul class="summary-list"><li>Gupshup is an AI startup that helps businesses quickly sort through and organize text messages, and transform them into easy-to-understand visual cards. </li><li>"It reads every message, extracts the key information and then displays it as a rich visualized card," co-founder and CEO Beerud Sheth told Business Insider.</li><li>Gupshup says its "smart messaging" platform, which is used by such companies as Facebook, Twitter, WhatsApp and Citibank, handles 4.5 million messages a month.</li><li>The startup is profitable, generating up to $100 million in revenue a year, it says. Here's the pitch deck it used to raise $50 million from investors, including CRV, Globespan Capital Partners and Helion Ventures.</li><li><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary">Click here for more BI Prime stories.</a></li></ul>Text messages are now an important part of running a business. But sorting through massive numbers of messages from customers, partners and even employees can be tedious and time-consuming.That's the problem entrepreneur Beerud Sheth, co-founder and CEO of Gupshup, has taken on by using AI to quickly manage all that traffic, and to even make text messages a more valuable business tool."More and more enterprises are sending messages because they find it's so convenient," Sheth told Business Insider. "The more they come in the harder it is to manage them."<a href="https://www.gupshup.io/developer/home">Gupshup</a>, a Hindi word for "socializing" or "chatting," uses AI to automatically sort and classify text messages on any device, organizing them into folders similar to the system used by Google's Gmail. The tool then transforms each message into a more compelling and easy-to-understand visual card. Sheth calls it smart messaging."It reads every message, extracts the key information and then displays it as a rich visualized card," Sheth, who was also the founder of Elance, the freelance platform now known as Upwork, told Business Insider. "It looks like a boarding pass of a plane ticket or a credit card statement rather than a plain text message."Gupshup, which was founded in 2005 and is based in Palo Alto, is used by major companies, including Facebook, Twitter, WhatsApp, Citibank and LinkedIn. The company says its platform handles 4.5 billion messages a month.Gupshup has raised $50 million in five rounds from investors, including CRV, Globespan Capital Partners and Helion Ventures. Its last funding round was in 2011 when it raised $10 million. Sheth says the startup has been profitable since then, generating up to $100 million in revenue a year.Here's the pitch deck Gupshup used to raise its most recent funding round in 2011:

Here's the pitch deck AI startup Gupshup used to raise $50 million to help businesses send better, more fun text messages to customers

<ul class="summary-list"><li><keyword id="6354616" type="UNKNOWN" weightage="60" keywordseo="Twitter">Twitter</keyword> said it would defend "freedom of expression" as Indian authorities requested bans. </li><li>But activists and journalists were subject to temporary bans and limitations of their accounts.</li><li>One said Twitter "could stand up to the president of their country but were getting bullied here."</li></ul>Twitter is in a predicament in <keyword id="3658" type="COUNTRY" weightage="100" keywordseo="India">India</keyword>. It is caught between the demands of an increasingly authoritarian government of Indian Prime Minister Narendra Modi and a global outcry - spurred by tweets from <a href="https://twitter.com/rihanna/status/1356625889602199552?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1356625889602199552%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.bbc.co.uk%2Fnews%2Fworld-asia-india-559148584858">singer Rihanna</a> and <a href="https://twitter.com/GretaThunberg/status/1356694884615340037?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1356694884615340037%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.hindustantimes.com%2Findia-news%2Fafter-rihanna-greta-thunberg-extends-support-to-farmers-protest-101612319959694.htmlhtml">climate activist Greta Thunberg</a> - to protect the tens of thousands of farmers who have gathered in Delhi to protest new agricultural laws.As it wrestles with what to do under intense scrutiny, journalists and activists have been among those caught up in the standoff.The Caravan, a prestigious magazine that <a href="https://caravanmagazine.in/politics/the-bjp-and-delhi-police-hand-in-the-delhi-violence">publishes confrontational, longform journalism</a> reflects its predicament. Just one week after Twitter censored the Caravan's accounts at the Indian Government's request, the magazine received <a href="https://thewire.in/media/caravan-magazine-wins-louis-m-lyons-award-for-its-indispensable-reporting-on-india">a prestigious award from Harvard University's Nieman Foundation, </a>that praised its "unique and uncompromising coverage of the erosion of human rights, social justice, and democracy."The standoff grew as worldwide interest intensified. <a href="https://blog.twitter.com/en_in/topics/company/2020/twitters-response-indian-government.html">Twitter issued a statement </a>on February 10 saying it had banned those who violated its rules but only "temporarily complied" with the Indian Government's specific requests for bans, later restoring those accounts.It added it restricted some accounts but only within India."In keeping with our principles of defending protected speech and freedom of expression, we have not taken any action on accounts that consist of news media entities, journalists, activists, and politicians," Twitter said.Caravan's executive editor Vinod Jose told Insider that the block, which stopped people in India accessing its Hindi and English language accounts, felt "targeted" as the publication has aggressively criticized the government.But he said he was surprised that Twitter had briefly complied given it had <a href="https://blog.twitter.com/en_us/topics/company/2020/suspension.html">permanently deleted</a> Donald Trump's account for inciting the Capitol Hill riots three weeks earlier.<div type="image" title="Vinod Jose" height="1887" width="2516" msid="81211244" hostid="261"></div>"My first thought was <a href="https://www.businessinsider.com.au/twitter-trump-banned-bolsonaro-modi-india-brazil-populists-2021-1">they could stand up to the president of their country</a> but were getting bullied here," he added.He added the ban helped generate publicity for the magazine, which has since launched <a href="https://twitter.com/thecaravanindia/status/1362669498185093120">a subscription drive</a> fronted by Man Booker Prize-winning novelist Arundhati Roy.As well as requesting Twitter bans, the Indian authorities have also moved against prominent voices because of their tweets.On January 30, Jose and six other journalists, including top news anchor Rajdeep Sardesai, had complaints filed against them accusing them of criminal sedition for tweeting about the alleged fatal shooting of a protestor, whose death was later revealed to have been an accident. The charge can carry a sentence of<a href="https://devgan.in/ipc/section/124A/"> life imprisonment</a>. Their arrests <a href="https://www.thenewsminute.com/article/sc-stays-arrest-shashi-tharoor-rajdeep-sardesai-and-others-sedition-case-143067">were subsequently stayed by</a> the top court on February 9. This was not an isolated incident. A freelance journalist <a href="https://thewire.in/rights/prashant-kanojia-arrested-tweets-uttar-pradesh-police-transit-remand">spent a month</a> in jail last year over a tweet that authorities said had disrupted communal harmony. On February 15, police charged a 22-year-old <a href="https://www.businessinsider.in/india/news/climate-activist-disha-ravi-arrested-for-being-the-toolkit-editor-of-indias-farmers-protests/articleshow/80920349.cms">climate activist</a> with sedition for circulating a toolkit that Thunberg had tweeted.Inji Pennu, a Kerala-born tech blogger who lives in Florida and monitors <keyword id="6354632" type="UNKNOWN" weightage="60" keywordseo="social-media">social media</keyword> trends in India, told Insider it would be a "privilege" for anyone to "post on a social media platform and escape without having a complaint slapped against you."Political commentator <a href="https://twitter.com/sanjukta">Sanjukta Basu</a> also had her Twitter targeted on February 1, when she woke up to see her account was invisible inside India. She told Insider she initially thought a tweet about <a href="https://www.newslaundry.com/2021/02/10/arrested-before-he-could-perform-how-munawar-faruqui-spent-a-month-in-jail">the arrest of a stand up comic</a> must have prompted it. But she deduced from media reports that her account was blocked because she had used the hashtag #ModiPlanningFarmerGenocide, that spread the false claim Modi was planning mass murder.Basu told Insider her tweet didn't endorse the claim but was "examining Twitter's illogical trends and had listed some trending hashtags."She believed her vocal criticism of Modi's government had prompted the ban. After her account was restored, she tweeted about the surge in followers she had, saying: "More they bully you, more you grow."Asked how the episode left her feeling about Twitter, she said: "They stood up to the Indian government because of a regime change in the US. It doesn't want to be seen siding with an authoritarian government in a developing country."Raheel Khurseed, a journalist who was Twitter India's head of Politics, Policy and Government from 2014 to 2018, agreed Joe Biden replacing Donald Trump meant there was now a US President who was "ideologically more aligned with Twitter's position on free speech"."The fact that [the Biden administration] would want to hold the same standards elsewhere in the world gives Twitter some amount of immunity as it tries to apply the same standards elsewhere in the world," he told Insider. After Twitter's public statement of defiance, Ravi Shankar, the justice and technology minister, told India's parliament that laws would be tightened to make social media companies more compliant. "We will not tolerate the misuse of social media for fake news," he said."I politely remind the companies, whether it is Twitter, Facebook, LinkedIn or WhatsApp or anyone, they are free to work in India, do business, but they need to respect the Indian Constitution."Twitter reportedly met with Indian Government officials earlier this month and had taken down 97% of the accounts authorities had requested. The <a href="https://indianexpress.com/article/india/better-communication-with-govt-twitter-to-restructure-india-team-7184892/">Indian Express reported</a> it told authorities it would restructure its India team so there were more senior managers in the country to handle compliance issues.Khurseed said it was an "interesting moment in Twitter's journey in India"."The government, of course, has its own ideas about how these platforms need to run and whether they implement that on a policy level," he said, adding it "remains to be seen" what will change.He said Twitter might make new appointments and restructure its team but added there were discussions since his time there working about "making policy teams immune to government interference".He added: "I think this is the right time to restart those conversations."Twitter declined to comment, referring Insider to its February 10 statement.

Twitter 'stood up' to Trump but was 'bullied' in India, says a journalist who was caught up in the platform's standoff with Modi

<ul><li>12 years since its inception, IPL is still a hot favourite for advertisers. </li><li>According to a report, IPL reaches 77% more women than any prime time Hindi General Entertainment Channel (GEC). </li><li>Advertisers overall are expected to spend more than ₹2,000 crore during IPL. </li></ul>It's just a few more days left until the country starts chanting for the Indian Premier League. Advertisements featuring the cricketers with new slogans for each time have already hit television screens across the country. The enormous popularity of the Indian Premier League – the 20-over cricket match with players from across country teams – is evident in the sold out stands seen at stadiums, high television ratings and recurring prime time slots, with nearly half of the audience being women. Yet, the majority of Indian commercials aired during IPL continue to target just men, a reflection of the typical gender stereotyping still common among advertisers. Even a cursory look at the latest numbers on viewership should make Indian brands sit up and evaluate why they need to switch their strategy – and do so urgently. According to a new report by BARC, IPL reaches to 77% more women than any primetime Hindi General Entertainment Channel (GEC). The report added that IPL reaches out to 262 million women in just 51 days as opposed to a top GEC channel which manages to garner 200 million in a year. Overall, women today hold a 47% television audience share during IPLs. It’s been 12 years since IPL launched and it still manages to be a big favourite of advertisers, attracting big spends. An <a href="https://economictimes.indiatimes.com/industry/services/advertising/rs-2000-cr-ad-spends-set-aside-for-ipl/articleshow/67767108.cms">ET</a> report states that for <keyword id="6128971" type="UNKNOWN" weightage="20" keywordseo="ipl-2019">IPL 2019</keyword>, advertisers are expected to spend more than ₹2000 crore, which is a jump from Star India’s last year’s revenue of ₹1,750 crore from IPL ads. From shaving companies to fairness creams for men or ads presented as locker room scenes and even indirect advertising for liquor featuring male actors continue to take centre stage during the primetime spots or even as tickers during matches. While not all top brands that cater to both men and women have stereotyped advertisements during cricket matches to be only for men, the general notion has been to sell a product to men during matches. Brands that hit a six with advertisements in 2018 According to a report on <a href="http://www.adageindia.in/marketing/news/ipl-2018-are-brands-scoring-enough-in-terms-of-creativity-this-season/articleshow/63807101.cms">AdAge India</a>, the brands which made a mark during IPL ads in 2018 were Vivo, Reliance Jio, Colgate, Amul, Coca-Cola, MakeMyTrip, Dream11, Kent, Berger Paints, Asian Paints, Crompton, Blue Star, Voltas, Haier, Luminous, Dollar, Vimal Pan Masala, Ceat Tyres, Pidilite, Vanessa, Sleep Well, Parle Agro, Parle Products, Polycab, Vu TV, AMFI, Dollar, Domino’s, Ford, Elica, Onida, Linkedin, Tata Nexon, among others. Popular phone manufacturer Vivo Electronics Corp <a href="https://www.livemint.com/Opinion/ZBNS9iU91o4k7CN2b8826I/Why-IPL-continues-to-charm-audiences-advertisers.html">paid </a>₹2,199 crore for a five-year sponsorship of IPL, a big big jump from Pepsi’s ₹400 crore 5-year deal. Additionally, IPL has always been a great time to launch new advertising campaigns, and has already seen many success stories in India. One of the most successful ad campaigns that took off during IPL is Vodafone Zoozoo. The Zoozoos took off from the second season of the IPL and also went on to win <a href="https://www.indiatoday.in/latest-headlines/story/vodafones-zoozoo-campaign-wins-award-71192-2010-04-07">awards</a> for successful marketing strategy. Even startups like Swiggy witnessed a <a href="https://www.exchange4media.com/ipl-news/swiggys-ipl-ad-campaign-yields-25growth-in-orders-during-ipl-90467.html">growth</a> of 25% thanks to their advertising during the IPL matches. An <a href="https://economictimes.indiatimes.com/industry/services/advertising/rs-2000-cr-ad-spends-set-aside-for-ipl/articleshow/67767108.cms">ET</a> report states that for IPL 2019, advertisers are expected to spend more than ₹2000 crore, which is a jump from Star India’s last year’s revenue of ₹1,750 crore from IPL ads. Meanwhile, <a href="https://economictimes.indiatimes.com/industry/services/advertising/coca-cola-takes-lead-in-advertising-by-signing-deals-for-ipl-world-cup/articleshow/67968570.cms">Coca Cola </a>has already taken a lead in the advertisement race during IPL with a committed ₹135 crore deal with Star India. So for brands who are making more efforts to be gender neutral, or take on sexist messaging in their approach, IPL venues could be a great starting point. See Also: <a href="https://www.businessinsider.in/india-is-building-the-worlds-largest-cricket-stadium-bigger-than-the-one-in-melbourne/articleshow/67421201.cms">India is building the world’s largest cricket stadium–bigger than the one in Melbourne</a> <a href="https://www.businessinsider.in/4-things-we-learned-from-the-recent-auctions-for-the-epl-and-indian-cricket-broadcasting-rights/articleshow/63911554.cms">Here's what we learned from two recent auctions about the future of sports broadcasting</a>

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LinkedIn is now available in Hindi

IANS

Here’s why LinkedIn is training blue collar workers in India

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Elon Musk's xAI is on a hiring spree for 'AI tutors'

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Android Auto to support touchscreen-based quick replies for message notifications soon

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Project Ironman: Leak sheds light on Motorola’s AR glasses with touchpad-bearing neckband and Snapdragon 8 Gen 1 chipset

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From Chingari to Mitron TV – TikTok clone apps in India are now aggressively hiring to handle the user surge

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Here's the pitch deck AI startup Gupshup used to raise $50 million to help businesses send better, more fun text messages to customers

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Twitter 'stood up' to Trump but was 'bullied' in India, says a journalist who was caught up in the platform's standoff with Modi

Nilanjana Bhowmick

Brands can no longer ignore Indian women during the country's most popular sporting event

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