Greenwashing was in the news last year when fashion brand H&M got embroiled in a scandal. It was al…

Don’t make any payments just because a stranger told you to. Verify the situation and the person’s …

Cameras on smartphones have improved a lot over the years, with smartphone companies making cameras…

Emily in Paris: Things that the series got right and wrong about working in advertising

The pandemic came with some adverse effects, and has changed how we used to work. Here's how a Crea…

If 2020 was about self-isolation and prioritizing their physical health, 2021 taught me the importa…

ASCI's report based on 1759 complaints against 488 advertisements over the past 3 years uncovers …

India is the fastest-growing market globally at 14.6%

HDFC Life’s latest advertisement throws a spotlight on how the ‘COVID batch’ students have learnt a…

Way before platform economy became a buzzword, Anupam Mittal built a platform for Indians seeking l…

The brand also announced Mahendra Singh Dhoni, Former India Team Captain as one of their brand amba…

Content creation as a vocation will move towards Decentralized Autonomous Organizations

Here's a closer look at Shark Tank's marketing strategy

Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …

In 2021, there was a jump up to 53% in the exposed programmatic inventory of endemic publishers

The new campaign will go on-air across prominent electronic channels and will be complemented by di…

The policy applies to any team member who has worked with the company for 90 days

As data and digital occupy the centerpiece of the Union Budget 2022-23, advertising agencies rejoice

As COVID-induced exhaustion grinds down creativity, here’s how creative agencies are coping with th…

Should brands put their advertising on hold to give consumers space during the second wave of COVID…