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Levi's brand president quit, saying she turned down $1 million severance package to keep speaking out against COVID school closures

Jennifer Sey wrote that she was "on track to become the next CEO of Levi's" — if she agreed to stop…

Hannah Towey   


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Levi Strauss surges 9% on booming sales forecast, and one analyst says the stock will surge another 25% from here

The company said net revenue could increase 24%-25% in the first half of fiscal 2021, a jump from i…

Isabelle Lee   


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Levi's CEO says Amazon's '$20 an hour' wages are forcing the jeans maker to rethink worker pay amid the tight labor market

"We have folks that are right around the corner from Amazon distribution centers and Amazon is not …

Dominick Reuter   


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Skinny jeans are never going away, says Levi's CEO, even as denim sales plunge during the pandemic

Even as he noted the growing popularity of looser fits, Chip Bergh assured investors that skinny je…

Mary Meisenzahl   


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4 mins read

A contraband pair of Levi's were worth up to $500 on Germany's black market during the Cold War because they were an icon of American culture

The government banned the jeans, but smugglers found a way to hook the youth up with contraband any…

Jennifer Ortakales   


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5 mins read

We believe that during a crisis, strong brands will emerge stronger: Sanjeev Mohanty, Levi Strauss & Co

How are retail brands preparing for this uncertain future? Answers Levi Stauss & Co's Sanjeev Mohan…

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1 min read

Here comes Levi Strauss...

The San Francisco-based company priced its IPO of nearly 36.7 milion Class A shares at $17 a share,…

Rebecca Ungarino   


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Levi's CEO fired more than half of his execs during his first 18 months in the role and regrets not letting go of some staff more quickly

Charles Bergh, the CEO of Levi Strauss & Co, told CNBC he realized that if he wanted to change the …

Sawdah Bhaimiya   


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Levi Strauss wants to directly retail online and offline, writes to the government

As per reports, Levi Strauss & Co had filed an application with the Department of Industrial Po…

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Levi Strauss sinks after missing profit estimates, blames the cost of its recent IPO

The company did not adjust its annual guidance for fiscal 2019. The company expects net revenue gro…

Carmen Reinicke   


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Levi’s ad with global ambassador Deepika Padukone aims at inspiring a culture of sisterhood and celebrate individuality

'When you celebrate yourself, you celebrate us all', says Levi's in latest ad with Deepika Padukone

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Levi Strauss falls to a record low as Goldman Sachs sounds the alarm on US apparel makers

"While brands that have been investing in building strong direct-to-consumer omnichannel commerce a…

Daniel Strauss   


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Levi's sales are down as remote workers turn to loungewear over jeans

Levi's acknowledged that "changes look like they're here to stay," including "casualization," or mo…

Mary Meisenzahl   


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3 mins read

Billionaire banker Ken Moelis says the bitcoin craze is like the gold rush of 1848 - and the meme stock frenzy is down to its entertainment value

Moelis said he was personally open to investing in crypto, but his firm is more focused on having e…

Shalini Nagarajan   


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Levi's has filed to go public

The company filed paperwork with the US Securities and Exchange Commission early Wednesday morning …

Mary Hanbury   


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Levi's is getting ready to rejoin the stock market after 30 years

Shares priced Wednesday evening at $17 apiece, above the predicted price range of $14 to $16, signa…

Theron Mohamed   


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Levi's found a way to make hemp feel like cotton, and it could have big implications for your wardrobe

Dillinger said that the need for cotton alternatives became apparent when looking at the growth tra…

Richard Feloni   


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9 classic Levi's jeans styles that make the recently public company iconic - and 4 new ones that hint at an evolution

Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…

Connie Chen,Connie Chen   


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Levi's is suing Chinese companies for trademark infringement as trade war talk heats up

Aside from expected categories like clothing and accessories, the company applied to protect the de…

Tara Francis Chan   


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Levi's wants to make it easier to get rid of that old box of clothes

"LS&Co [Levi Strauss & Co] is a company guided by a strong tradition of giving back, and t…

Mallory Schlossberg