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<ul><li><strong>Chairman Patanjali Keswani reveals plans to tie up with airlines and retailers in the future</strong></li><li><strong>The mid-market hotelier is looking to leverage the strength of its loyalty programme</strong></li><li><strong>The three-year old loyalty programme already has a million members, according to the company.</strong></li></ul><br /><keyword id="136437" type="COMPANY" weightage="20" keywordseo="Lemon-Tree-Hotels">Lemon Tree Hotels</keyword>' Chairman and Managing Director Patanjali Keswani is looking to unlock value and the three-year old loyalty programme may be the ace up his sleeve.<br /><br />In an exclusive interview with Business Insider, Keswani revealed his future plans. "I can tie up with related companies like an airline and a retailer, and the members of my loyalty programme can redeem points in any of the three purchase points," he said.<br /><br /><strong>The boost to valuation<br /></strong><br />Aside from opening doors to new partnerships, the loyalty programme may also offer a valuation boost. The now beleaguered Jet Airways' loyalty programme, Jet Privilege, had 8 million member, according to the annual report of 2017-18. However, even before that in 2017, the programme was valued at over a billion dollars.<br /><br />Lemon Tree Hotels currently has a million 'loyal' customers, but the company's market capitalisation is a little less than a billion dollars.<br /><br />
  
  
  
  
  
  
  
  
  
  
  
  
  
  
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<br /><br />Keswani is confident that the pace of member addition will only increase in the days to come. "In three years, I have data on a million customers, and am adding half a million customers or more every year. As I open more and more hotels, more and more people will join. Since I am tripling in size in the next 3-4 years, I will start adding 150,000 (loyalty programme) members a month. I will also hit 8-10 million (loyalty members) in the next 5 years," he said.<br /><br />SEE ALSO:<br /><a href="https://www.businessinsider.in/business/lemon-tree-hotels-patanjali-keswani-says-company-will-sell-stake/articleshow/68665953.cms" data-type="tilCustomLink" target="_blank">Lemon Tree will sell stake in all its hotels in 3 to 5 years: Chairman</a><br /><br /><a href="https://www.businessinsider.in/business/lemon-tree-to-hire-a-cto-to-find-hotels-and-cut-costs/articleshow/68665032.cms" data-type="tilCustomLink" target="_blank">India's largest budget hotel chain is spending on technology instead of discounts</a><br />

Lemon Tree Hotels' loyalty programme may open doors to new partnerships

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The inside story of how a Danish superstar chef opened an outpost of one of the world's best restaurants in Australia - and sold 5,600 tickets in just 35 minutes

<ul class="summary-list"><li>When my husband went to Spain for work, my five-month-old and I joined to get out of our comfort zone. </li><li>Traveling with a baby reminded me of solo travel because every small victory felt like a huge win.</li></ul><p>In the first few weeks after <a target="_blank" href="https://www.insider.com/what-i-wished-i-had-done-during-pregnancy-2023-5">having my daughter,</a> Blake, I didn't leave bed, let alone the house. Our four walls became our whole world. Going for a shower felt as ambitious and wonderful as trekking to a waterfall. Meeting a friend for a coffee at a cafe at the end of my road felt like a physical impossibility — those stairs with this pram?!</p><p>But gradually Blake and I started walking, and walking and walking. With the country still locked down due to the pandemic, there was nowhere else to go anyway. As a travel writer, I wondered if I'd ever get my suitcase out again, or if I might one day show Blake my dusty passport as if it was an antique relic of times gone by.</p><h2>A chance to travel again felt exciting and overwhelming</h2><p>And then in April 2021, we had some news. Guy, my partner, had an upcoming work project shooting in Spain, so we decided to decamp there for a few months. Blake was five months old and the thought of whisking her out of our very small comfort zone was daunting. I lay awake at night making list upon list, thinking through all the things that could go wrong. I had to remind myself that in a former life, used to regularly jet around the world with just a few hours' notice and not a care in the world.</p><p>Stepping foot in the airport for the first time in over a year, I felt as wide-eyed and incredulous as Blake was at all the shiny surfaces, bright lights and so many screens. How did we do this again?</p><p>But new protocols aside, it turned out boarding a 747 is just like riding a bike. And <a target="_blank" href="https://www.insider.com/travel-with-kids-major-mistakes-best-tips-2022-4#skimping-where-it-matters-means-youll-end-up-paying-for-it-later-one-way-or-another-2">traveling with a baby</a> is very similar to traveling solo in that people are much kinder to you. In fact, it's even better than that and a bit like how I imagine celebrities get treated. Every queue was jumped, the cabin crew can't do enough for you, and everyone wants to chat.</p><h2>Traveling with my daughter felt like a dream</h2><p>When we landed in Cadiz, a sunny little city right on the tip of Southern Spain, it felt dream-like and surreal after month upon month in London. Guy was driven straight to set so it was just Blake and me, two girls on the road! Like Thelma and Louise, but if one of them kept soiling herself and had only just started eating solids.</p><p>When we saw the sea for the first time we both started laughing out loud. I felt a surge of adrenaline and a tingle of excitement as I connected with some core part of myself again. All the worries I had melted away, left back at home with our wooly jumpers. I felt like me, <a target="_blank" href="https://www.insider.com/solo-travel-tips-how-to-stay-positive-feel-less-lonely-2023-9">not just a mother</a>. This was my equivalent of fitting back into your pre-maternity jeans again.</p><h2>Having a baby actually made exploring a new country easier</h2><p>With Guy at work most days, Blake and I went exploring. I discovered that if you're new in town and don't speak the language, you don't need a phrase book or Google Translate to get by. You just need a baby. We got more smiles, waves, and free food than I've ever had in my life.</p><p>Days were spent navigating Blake's pram along windy cobbled streets, staring at grand Moorish buildings and sipping coffees in pretty squares. We went to the market every day to buy lemons as big as Blake's head. We had lunchtime cervezas (me) and siestas (both of us).</p><p>It was an unforgettable time. And not just because Blake learned to crawl on our cool Spanish tiles. Living in Cadiz was such a positive experience it made me wonder why people don't use their <a target="_blank" href="https://www.businessinsider.com/maternity-leave-in-europe-vs-us-2023-10">maternity and paternity leave</a> to travel more. If you're going to be spending all day in a constant cycle of feeding, wiping, and no lie-ins, you might as well do it somewhere with a better view.</p><h2>Soon, we needed another holiday but weren't sure if it was possible</h2><p>When we got back to London we swore that now we'd earned our baby on-board badge, we'd make regular trips away as a family. And then Blake started nursery and we got Covid, and chickenpox, and croup, and what felt like every other illness known to man and — in the case of foot and mouth disease — beast.</p><p>By the time January rolled around, I felt like I'd been sentenced to wipe dried-on porridge off a high chair every day for the rest of my life. We needed a holiday. A proper holiday. Staycations are great and all, but this called for sunshine and cocktails and lying by a swimming pool, stat. But was any of that even possible with a toddler in tow?</p><p>We decided to fly to <a target="_blank" href="https://www.insider.com/visited-went-to-every-country-in-the-world-favorites-2023-11">Mauritius</a>. I'd visited this island off the coast of East Africa many years ago for work, but in true press trip style, I'd only spent a few days there. From what I remembered, it ticked our beaches and palm trees boxes. But it also had a really interesting mix of cultures and tasty food. </p><p>Plus, with just a four-hour time difference, it seemed a good place for a baby. I was also intrigued to see more of the spot where Jeanne Baret, the first woman to sail around the world, had settled after traveling the world disguised as a man.</p><h2>My suitcases held raisins and rice cakes when they used to hold bikinis and beach reads</h2><p>Summoning the courage for our first long-haul flight took every ounce of my professional traveler expertise. But packing with a one-year-old felt very different from my solo trips. While once my tiny carry-on would've been stuffed with bikinis and beach reads, now I had three suitcases, one containing an entire compartment just for raisins and rice cakes. And although it wasn't a holiday as I'd known it before (I have never been less tanned or read fewer books), it was a whole new kind of adventure.</p><p>Traveling with a baby is weirdly similar to solo travel in that every small victory feels huge. It has that same intensity to it, making memories emotional and vivid. I hope I'll never forget dancing on the beach with Blake at sunset or pointing out fruit bats to her like they were ducks in the park. Toddlers love water and the fact it was now the shallow end of a swimming pool and not a freezing cold puddle in the park upgraded my quality of life no end. Blake greedily drank up the new scenery, and said "flower" for the first time, while pointing at a lotus (Jeanne Baret would be proud).</p><p>Of course, there were also moments that were, for want of a better word, a total shitshow. Hand-washing poo out of a sleeping bag in the bathroom sink in our Mauritius hotel room probably wasn't my idea of holiday heaven. On our first night in a hotel in Spain, we were so scared of waking her in the bedroom that we sat on the floor in the bathroom and ate cold takeaway pizza. There were times on the 12-hour flight when it seemed like it would never end. But on the whole, I'm pleased to report that <a target="_blank" href="https://www.insider.com/surprising-things-about-moving-to-europe-from-us-barcelona-spain">traveling with a small child</a> is not only possible but infinitely pleasurable.</p><p><strong><em>Excerpted from </em></strong><a target="_blank" class="" href="https://affiliate.insider.com?h=3f71c2dee0aa2bccc31f3f1d6ec31bb184779c0b40a87f4690f3b39f9aeb3459&amp;postID=657c9dcd691ac4e99676e85c&amp;postSlug=solo-traveler-surprised-how-much-she-like-traveling-with-baby-2023-12&amp;site=bi&amp;u=https%3A%2F%2Fwww.amazon.com%2FTrip-Ones-Own-Heartbreak-Traveling%2Fdp%2F1728255279%2Fref%3Dasc_df_1728255279%2F%3Ftag%3Dhyprod-20%26linkCode%3Ddf0%26hvadid%3D598277352385%26hvpos%3D%26hvnetw%3Dg%26hvrand%3D1189945530152872100%26hvpone%3D%26hvptwo%3D%26hvqmt%3D%26hvdev%3Dc%26hvdvcmdl%3D%26hvlocint%3D%26hvlocphy%3D9007905%26hvtargid%3Dpla-1658659623268%26psc%3D1"><strong><em>"A Trip of One's Own: Hope, Heartbreak, and Why Traveling Solo Could Change Your Life" </em></strong></a><strong><em>(Sourcebooks, May 3, 2022). Reprinted with permission from Sourcebooks.</em></strong></p>

As a travel writer, I've taken many solo trips. I was surprised at how much I loved traveling with my baby.

<p><div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div></p><ul class="summary-list"><li>The Badwater <a href="https://www.businessinsider.com/category/marathon">ultramarathon</a> is a 135-mile, two-day road race through <a href="https://www.businessinsider.com/death-valley-super-bloom-2016-2">Death Valley</a>, one of the hottest places in the world. </li><li>Business Insider spoke with two of this year's finishers, both of whom were first-time Badwater runners. Here's what the ultramarathon was like for them.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul><p>Caryn Lubetsky is normally repulsed by hotel bathtubs, but when she finished the grueling Badwater 135 ultramarathon, she gladly dove in to hers. </p><p>"I couldn't stand in the shower," Lubetsky told Business Insider, adding that getting in to the tub was still a challenge.</p><p>"I couldn't even lift my leg high enough," she said. </p><p>Badwater, an annual 135-mile road race through Death Valley, California, is considered the world's toughest foot race. This year's event was held July 15-17. Lubetsky and fellow runner Annie Weiss, who both finished the race, vehemently agreed: Badwater is bad. </p><p>"It was definitely one of the most challenging things I've ever done," Weiss said.</p><p>Badwater is an unusual ultramarathon in several ways. To qualify as an ultra, as competitors call it, a race need only be longer than a 26.2-mile marathon. Badwater is more than five times that length. Plus, many other ultras are trail races on shaded dirt paths, but <a href="http://www.badwater.com/event/badwater-135/">Badwater</a> is held in the Mojave desert, which <a href="https://www.guinnessworldrecords.com/world-records/highest-recorded-temperature/">boasts</a> the <a href="https://earthobservatory.nasa.gov/features/HottestSpot">highest temperature ever recorded on the planet</a>.</p><p>Runners start from the lowest point in North America (Badwater Basin, at 280 feet below sea level), then ascend 14,600 feet through three mountain ranges. Ultimately, they race to the gateway to Mount Whitney on a stretch of pavement that features constant dips and gains in elevation.</p><p>"Badwater is - it's a road," Weiss said. "It is a straight road." </p><p><div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div></p><p>Weiss has run 28 ultra-marathons, but said Badwater requires a different level of mental stamina.</p><p>"It was mind-blowing what you could see, how many miles you just did looking behind you, or what you're about to encounter," she said. "Most ultras that I would do on the trails, you have scenery, you have trees, you have mountains, you have streams, you have pine needles and pine cones and rocks and roots that you're focused on. You're making sure you're not falling."</p><p>Badwater competitors also have to contend with exhaustion so severe it can prompt hallucinations. Both Weiss and Lubetsky said they didn't take breaks to sleep, though Weiss said she accidentally fell asleep while running a few times. </p><p>"When you put all of those elements together - the brutality of the course, the unforgivingness of the weather, the spectacular mystique of where you're doing it - all of those things combined just make for this epic journey that's unparalleled," Lubetsky said. </p><p><div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div></p><h2>How to train for a 135-mile run through the desert </h2><p>Each year, up to 100 runners are selected for Badwater by race organizer Chris Kostman. Rules govern the competitors' pace: Every runner must run the first 50.5 miles at a pace of about 3.6 miles per hour or faster in order to make the first of three cut-offs and continue running. Then come additional cut-off times at 72 miles and 90 miles in. </p><p>Each Badwater runner can bring with them a four-person crew and one vehicle toting water, food, and supplies, which can meet up with the racer at intermittent spots along the route.</p><p>In Death Valley, July temperatures <a href="https://www.nps.gov/deva/planyourvisit/weather.htm">often soar above 120 degrees Fahrenheit in the shade</a>. The hotter the course happens to be, the harder the race becomes. In 2018, Badwater recorded its highest starting-line temperature in the race's 31-year history: 118 degrees. A record 30 runners dropped out.</p><p>Competitors go to extremes to train for the heat. Weiss, who lives in Wisconsin, sat in a sauna at her local health club three to four times per week, spending up to 90 minutes sweating in there while chugging water.</p><p>Lubetsky, who used the race to raise almost $135,000 for the nonprofit Childhood Cancer Project, ran around her hometown of Miami wearing what she referred to as "one of those old-school sauna suits."</p><p>"Looks like tinfoil," she said. "I am definitely on a lot of people's Instagram page - people who saw me running by and took pictures and were like, 'What is wrong with this person?'"</p><h2>Death Valley can look like Mars, and the desert can prompt delusions</h2><p>Lubetsky and Weiss set off at 11 p.m. on July 15, with the temperature hovering around 100 degrees Fahrenheit. By the middle of the next day, the thermometer had climbed to <a href="https://www.ncdc.noaa.gov/cdo-web/quickdata">118 degrees</a>. </p><p>"They were loading me up with ice in my sports bra," Weiss said of her support team. "I had an ice cap, so my hat could be filled with ice - just shoving ice everywhere you could shove ice."</p><p><div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div></p><p>When Weiss wasn't concentrating on putting one foot in front of the other, she said, she tried to look around at the desert's valleys and mountains. </p><p>"When I would put my head up at Badwater, everything I saw was beautiful," she said. "Sand dunes, and cacti, and rock formations, and bushes."</p><p>Parts even looked like Mars, she said. </p><p>"Not that we've been to Mars or know what Mars looks like," Weiss added. "It was just this crazy, really awesome environment around us."</p><p><div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div></p><p>Lubetsky said the barren landscape made her jumpy at times. </p><p>"You heard things rustle just from the wind. Everything there is so dry and crackly and crunchy," she said.</p><p>The exhaustion of running for more than an entire day in a strange place took a toll on Weiss's psyche, too.</p><p>"I did go a little crazy," she said. "I started to hallucinate a bit. You've got these rock formations and bushes and things that started to look like a variety of different animals and creatures, and all of this kind of crazy stuff started to happen."</p><p><div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div></p><p>Despite the triple-digit temperatures, fatigue may be the most formidable part of running Badwater. </p><p>"The one challenge for me that was probably the hardest to overcome was just being sleep deprived," Weiss said.</p><p>Neither woman had never been awake for that long before. In March, Lubetsky ran a 100-mile ultramarathon race in Antelope Canyon, Arizona, just to practice how to "stay on my feet for as long as possible."</p><p>People who are awake for abnormally long stretches of time <a href="https://www.businessinsider.com/sleep-deprivation-effects-on-your-body-brain-2018-8">suffer from impaired perception</a>, according to scientific research. Sleep deprivation also messes with hunger, impacts short-term memory, and can <a href="https://www.businessinsider.com/how-much-sleep-is-enough-health-risks-dangers-of-sleep-deprivation-2017-11">be deadly</a>. </p><p>To make it through especially tough stretches of the race, Weiss had her crew blast music from their car across the highway, or just concentrated on taking one step at a time. </p><p>"It's definitely hard to keep your head straight, that's for sure," she said, "especially with the sleep deprivation."</p><p><div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div></p><h2>During ultramarathons, health nuts like Weiss and Lubetsky load up on junk food</h2><p>Both runners said that to help them make it to the end of the race, they snacked on junk food.</p><p>"Hash-browns from McDonald's, burgers from McDonald's, pizza from Pizza Hut," Weiss said.</p><p>She also ate snack cakes, donuts, and pickle-flavored chips to <a href="https://www.acefitness.org/certifiednewsarticle/715/electrolytes-understanding-replacement-options/">help replace the salt she was sweating out</a>. And she sipped a lemon-flavored gas station slushy and drank lots of Mountain Dew for quick calories and caffeine. </p><p>Lubetsky's race foods included Pop Tarts, peanut-butter pretzel bites, and Ruffles potato chips, along with some frozen bananas and oranges. She drank Coca-Cola when she wanted a perk-up. </p><p>This processed-food strategy may seem surprising, especially given that Weiss is trained as a nutritionist. But although <a href="https://www.businessinsider.com/how-processed-foods-lead-to-weight-gain-nih-study-2019-5">many studies</a> suggest that eating <a href="https://www.businessinsider.com/what-is-processed-food-2019-5">processed foods</a> can lead to weight gain and <a href="https://www.businessinsider.com/processed-food-cancer-bmj-2018-2">disease</a> (including cancer), consuming these items in the context of Badwater makes sense. </p><p>"There's a time and a place for processed foods" Weiss said. "It's already processed when we put it in our body. So our body has one less thing that it has to do to that food. So, essentially, we're saving energy."</p><p>The refined carbs and sugars in Pop Tarts and sodas enter the bloodstream quickly, with little fiber to slow them down. It's completely different than the regimen Weiss and her husband follow at home, which features quinoa, veggies, and fresh fruit.</p><p>"The snack cakes like Hostess stuff that we have around the house - the only time that gets eaten is on someone's long run," she said. "It really sits there for quite a while."</p><p><div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div></p><p>Weiss finished Badwater in 35 hours and 25 minutes. Lubetsky completed it in 33 hours and 42 minutes. Both said the final stretch came with an adrenaline boost.</p><p>"You sprint your way in to that finish line because you're so excited," Lubetsky said.</p><p>Weiss said she had expected to fall over after completing the course, but in the end just "couldn't stop smiling and laughing."</p><p>Only 932 people have ever finished the Badwater race, 215 of them women. Of those women, just 50 others have completed the race in 36 hours or less, as Lubetsky and Weiss did. </p><p>Both said that despite the pain and exhaustion, they'd do Badwater again next year if selected.</p><p>"During the race, I continued to tell my crew, 'I'm never doing this again. Don't ever let me do this again,'" Weiss said. "As of yesterday, I was like, 'I know I can do better.' So, I'm gonna do it again."</p><p class="tagline"><a href="https://www.businessinsider.com/intelligence/digital-health?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_subscription&amp;itm_content=health&amp;itm_campaign=digital-health-2"></a></p>

These women just ran 135 miles through Death Valley in the 'world's toughest foot race,' with no sleep for 33 hours. They say they'd do it again.

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These women just ran 135 miles through Death Valley in the 'world's toughest foot race,' with no sleep for 33 hours. They say they'd do it again.

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