You Searched For "legacy brand" and got 19 results
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1 min read
I drove an $84,000 Mercedes-Benz Cabriolet to see if lives up to the brand's legacy of iconic convertibles
The Germany-based automaker has remained committed to convertibles, offering them on variants of it…
Benjamin Zhang
3 mins read
Nike's new CEO was an intern at the brand in 1988. He's now in charge of saving one of the biggest sports apparel legacies in the world.
Over the course of over 30 years, he worked his way up to top management. Management experts say t…
Aditi Bharade
4 mins read
YouTube is turning pink: Times when logo redesigns failed to impress
YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …
3 mins read
Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
5 mins read
Fabric of a nation: Sustaining India's handloom legacy in modern times
The industry is largely unorganised, and the wages are shockingly low. 67% of handloom workers are …
7 mins read
Tech journalist Taylor Lorenz breaks down her Substack plans and why she's leaving legacy media for the creator economy
Tech journalist Taylor Lorenz shared why she decided to leave legacy media and go independent, and …
Amanda Perelli
13 mins read
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
3 mins read
Macy's CEO Jeff Gennette to retire. Here's how the legacy brand plans on doing business differently.
Macy's CEO Jeff Gennette will leave the company in February. But hopes for company growth, younger …
Alexandra York
6 mins read
Global Indian Leaders of The Year 2023 as per World Brand Affairs
New Delhi [India], While making significant strides in various sectors, there are leaders in India …
ANI
8 mins read
The smart watches and bands segment has grown significantly in the last 3-4 years and will be the pillars of future growth for us: Suparna Mitra, Titan Company
How Titan Company is aiming at bringing back growth by Q1FY22
6 mins read
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat
As companies like UPS and Starbucks phase out the CMO job, Chime's Vineet Mehra remains optimistic …
Julia Hood
1 min read
Kia eyes 10% market share in PV segment as it unveils updated Seltos
Kia India has launched the updated version of the Seltos mid-sized sports utility vehicle to achiev…
PTI
5 mins read
Shipping giant DHL is partnering with a South African footwear brand to honor the legacy and creativity of Africa
Mark Cuban and Ashton Kutcher are two of the biggest investors behind South Africa's popular shoe c…
Ebony Flake
2 mins read
Hyundai launches N brand's 1st EV model Ioniq 5 N
Hyundai Motor on Monday launched the N brand's first all-electric model, the Ioniq 5 N, in the dome…
2 mins read
Nike's biggest threat is coming from young brands like Hoka and On Running
Hoka and On Running are gaining market share, and analysts say Nike has to battle both them and "li…
Yeji Jesse Lee
7 mins read
A YouTuber with 15 million subscribers has launched his own AI replacement. Some viewers are skeptical, but he thinks it'll secure his legacy.
Jordi van den Bussche, known on YouTube as Kwebbelkop, has launched an AI version of himself, who w…
Charissa Cheong
2 mins read
Nokia shares jump as legacy tech brands become Reddit traders' new playgrounds
Nokia shares were up on Wednesday, garnering the attention of Reddit traders. The company also anno…
Will Daniel
2 mins read
Warren Buffett pushed a startup founder to dream bigger - and now she's dead-set on building a global fashion brand
Lola Banjo told Warren Buffett that her ambition was to be the CFO of BMW. She should aspire to own…
Theron Mohamed
4 mins read
We are 2 brothers who left corporate jobs to start our own sneaker company. Here's how we found our niche in a market dominated by big brands.
Brothers Brandon and Josh Brubaker cofounded Clearweather Footwear, a fusion of their longtime love…