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<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword> has swiftly implemented its upgraded strategy by appointing a new top executive for <keyword id="68550" type="COMPANY" weightage="20" keywordseo="asia-pacific">Asia-Pacific</keyword> region while receiving major financial support from investors. 
 Mr. <keyword id="3849042" type="UNKNOWN" weightage="20" keywordseo="Anthony-Gao">Anthony Gao</keyword> (<keyword id="3849326" type="PERSON" weightage="20" keywordseo="Gao-Jun">Gao Jun</keyword>) will assume the position of President of <keyword id="3849329" type="UNKNOWN" weightage="20" keywordseo="leeco-apac">LeEco APAC</keyword>, concurrently the Chief Executive Officer of LeEco <keyword id="24349" type="COMPANY" weightage="20" keywordseo="Hong-Kong">Hong Kong</keyword>. Responsible for operational management and meeting various business targets, <keyword id="16601" type="ORGANIZATION" weightage="20" keywordseo="Gao">Gao</keyword> will report directly to Mr. YT Jia, Founder, and CEO of <keyword id="3849043" type="UNKNOWN" weightage="20" keywordseo="LeEco-Global">LeEco Global</keyword>. 
 Mr. Gao has extensive experience in the technology industry. Before joining LeEco, Gao spent 17 years in <keyword id="6357456" type="CITY" weightage="20" keywordseo="Huawei">Huawei</keyword> in various senior executive positions including CEO of <keyword id="631575" type="COMPANY" weightage="20" keywordseo="Huawei-Device">Huawei Device</keyword> in China, President of <keyword id="3849328" type="UNKNOWN" weightage="20" keywordseo="global-sales-and-technical-service-department">Global Sales and Technical Service Department</keyword>, and President of <keyword id="3849330" type="UNKNOWN" weightage="20" keywordseo="global-strategy-and-marketing-department">Global Strategy and Marketing Department</keyword>. Gao currently heads LeEco’s VR and AR company as well as <keyword id="224533" type="ORGANIZATION" weightage="20" keywordseo="MFL">MFL</keyword> (Made for LeEco), LeEco’s initiative for open smart hardware ecosystem. His leadership in these businesses will remain. 
	 
	On the financing front, LeEco has secured a US$600 million of funding from major Chinese institutional investors today. The first half of the funding will be transferred to LeEco within this November and will support LeEco Global and LeEco’s electric vehicle business. 
	 
	LeEco is undergoing a series of strategic and organizational upgrades as it enters the second phase of its strategy, where the focus shifted from aggressive expansion to positive and sustainable growth and acquisition of high-value user. 
	 “Although there are doubts surrounding LeEco, true innovative entrepreneurs can see the investment value of LeEco and its enormous growth potential in the future,” said <keyword id="3849327" type="UNKNOWN" weightage="20" keywordseo="hank-liu-hong">Hank Liu Hong</keyword>, Co-Founder and Vice Chairman of LeEco.

LeEco gets new APAC President and secures US$600 million new funding

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the leading global internet and technology conglomerate, today launched its <keyword id="3347367" type="UNKNOWN" weightage="100" keywordseo="Ecosystem-Membership-Program">ecosystem membership program</keyword> in India, coupling with its "<keyword id="835579" type="UNKNOWN" weightage="100" keywordseo="Made-for-India">Made for India</keyword>" <keyword id="3348207" type="UNKNOWN" weightage="100" keywordseo="Superphone-Le-1s-Eco">Superphone Le 1s Eco</keyword>. The announcement was made in collaboration with Eros Now, YuppTV and Hungama, at a packed event in Mumbai, along with youth heartthrobs Siddharth Malhotra and Jacqueline Fernandez. LeEco claims to redefine entertainment from Ordinary to Super with its ecosystem membership program. 
 
At the event, LeEco announced its Supertainment package for Rs 10,899, including Le 1s Eco for Rs 9,999 and a one-year membership fee of Rs 4,900, and a LeEco offer of Rs 4,000. For the first flash sale in Flipkart at 2pm on May 12th, LeEco will offer the Supertainment package at a jaw-dropping price of Rs 9,999. The registrations for this will start from 2 pm on May 3, 2016. 
 
William Lee, Content VP of LeEco, APAC, said, "Today we launched our innovative LeEco membership program with partnerships with Eros Now, Hungama and YuppTV. LeEco is the sole company that delivers a membership program which integrates terminals, clouds and applications in India. Indian Superfans can enjoy more than 2,000 movie titles through Le Vidi, over 100 TV channels via Le Live, and 2.5 million music tracks under LeEco membership." 
 
Speaking on the same occasion, Mr. Atul Jain, COO, Smart Electronics Business, LeEco India, said “to cope with LeEco membership program, we introduce a special 'Made for India' Superphone, Le 1s Eco, the first of its kind of integrating a content ecosystem. Le 1s Eco will redefine entertainment in the country. With this Blockbuster Superphone, we live up to our promise of offering the best value, breakthrough technology and great features at a disruptive price." 
 
Innovative Membership Program launched in India 
 
LeEco India launched its ecosystem-based membership program, which includes content, experience and service at this event. Besides providing users with rich and high quality content, this innovative membership program also integrated a comprehensive eco-services, like personal clouding services -LeEco Drive, LeMall and aftersales services. In 2015, LeEco global membership revenue reached to $417 million, top of its kind in the industry. The membership program provides users a seamless and extreme experience based on LeEco terminals, clouds, and applications, and will include more quality content and eco-services thanks to the company's business growth in India. 
 
The exclusive Live and Le Vidi under LeEco’s membership could reshape the entertainment industry and change the way users consume entertainment in India. Earlier this year, LeEco had outlined its strategy to focus on the content ecosystem in India, announcing its partnerships with Eros Now and YuppTV. With the aim to provide its customers a coherent viewing experience on their phones, LeEco has been actively working with stakeholders in the Indian market to curate country-specific content for its users. 
 
Live 
 
Now users can carry their favourite TV channels along, enjoying 100+ rich Live channels on their Superphone with ‘Live’ (powered by YuppTV). With top television channels like Sony Entertainment, NDTV, Gemini Movies, 9X Tashan, Sun TV, Times Now, Nickelodeon, Colors, and many others, Live will offer consumers a plethora of viewing options encompassing Music, Movies, News, Drama, Spiritual and Kids Entertainment across Hindi, English, Tamil, Telugu, Kannada, Gujarati, Punjabi, Bengali, Bhojpuri, Malayalam, Marathi and Oriya languages. 
 
Le Vidi 
 
With Le Vidi, users can catch the best of Indian movies now (powered by Eros Now). From enjoying the grand epic love saga - Bajirao Mastani, the latest blockbusters like Bajrangi Bhaijaan, Tanu Weds Manu Returns and other 2000+ titles and latest blockbusters across Hindi, Tamil, Telugu, Punjabi, Marathi, Gujarati, Kannada, Malayalam, Bengali and English, LeEco’s Superphones will undoubtedly offer consumers entertainment choices that will truly redefine Entertainment to Supertainment. 
 
Live and Le Vidi will be available to all new Superphone users. Existing LeEco Superphone users can expect an OTA (Over the Air) software upgrade within May. 
 
Furthermore, to ensure faster and seamless distribution of content to its users, LeEco India is establishing its in-house Cloud and Content Delivery Networks (CDNs) in 10 cities across India, ensuring the best picture quality and minimum buffering time. With such strong back-end infrastructure, integrated technology and backed by the company's years of experience in internet video, the company will bring radical changes to the sector in India, enabling loss-less premium broadcasts across devices. 
 
LeEco Music 
 
At the mega event, LeEco also announced its partnership with Hungama Music, India’s largest on-demand music destination, as its Music Service. 
 
Hungama Music provides 3.5 million + tracks to choose from and the music are offered in 25 Indian languages. Users can even have a personalized playlist with their favorite songs on top and being recommended. 
 
Besides that, LeEco India will also provide more than 50 live online concerts from around the world, streaming directly to all LeEco members with Superphones. 
 
LeEco music with Hungama services will be online at the 3rd quarter of 2016. 
 
First "Made for India" Superphone with ecosystem content– Le 1s Eco 
 
Le 1s Eco is the first "Made for India" Superphone being integrated with a content ecosystem, which includes Le Vidi of more than 2,000 movie tiles and Live of over 100 TV channels and LeEco Music of 2.5 million tracks. Thanks to LeEco's successful Ecosystem mode, Le 1s Eco, with 10 local languages, has become the first brand in India that integrates a localized entertainment center in India. 
 
To have a fast and seamless entertainment experiences, Le 1s Eco is equipped with a powerful Helio X10 MediaTek Processor, 1.8 GHz with a 3 GB of RAM, enabling uninterrupted video streaming, and offering powerful multitasking capacity and a rich multi-media experience. 
 
The 5.5” inch (403 ppi) screen of 1920 x 1080 resolution display creates a clearer and larger-screen entertainment experience. 
 
The 13 MP rear camera and 5 MP front camera, with image beautifying function, ensure quality pictures and great video capability. The device also sports a powerful 3000 mAh lithium polymer battery for on the go usage. 
 
LeEco entered the India market with the launch of its Superphones in early 2016 - the Le 1s and the Le Max. The devices which are exclusively available on Flipkart, have truly disrupted the market with their best in class specifications at democratized pricing. The latest IDC report shows Le 1s ranked the top 1 phone for online sales, in the price range of 10,000 to 15,000 Rupees, in February in India. And by May 2nd, in just 89 days, LeEco has sold more than 400,000 Superphones in India, leading the full-metal phone trend in the market. Le 1s Eco will continue the full-metal body legend. 
 
To see more Pictures, click <a href="https://drive.google.com/folderview?id=0B224kQwsY3tRT3Q1V3EyQ2dEd0k&amp;usp=sharing">here</a> 
 
Supertainment Package at an introductory price of Rs 9,999 
 
LeEco launched its Supertainment package at Rs 10,899 including Le 1s Eco for Rs 9,999 and a one-year content membership fee of Rs 4,900 and a LeEco offer of Rs 4,000. For the first flash sale at 2pm on May 12th, LeEco will offer the Supertainment package at a jaw-dropping price of Rs 9,999. 
 
LeEco announced its content membership fee as of Rs. 490 a month or Rs. 4900 a year, and any person who buys a year content membership is entitled to get a hardware price deduction of Rs 4,000. 
 
LeEco has a global "Hardware Freebie Day" on April 14th, 2016, and a total of over RMB 2.36 billion (24.2 billion Rupees) sales were achieved across the LeEco ecosystem, including RMB 2.02 billion (21 billion Rupees) in membership subscription revenues. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco redefines Entertainment by introducing its Ecosystem Membership Program

In a nearly 2000-people mega launch event today, <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the global internet and technology conglomerate has finally unveiled its much awaited second generation Superphones, Le 2 and Le Max2, with the company's symbolized content ecosystem and membership being bundled, together with its marketplace e-commerce website, LeMall. The company also revealed the world's first CDLA (Continual Digital Lossless Audio) Type-C earphone, and its project of recruiting 200 "CEO"s. 
 The event at <keyword id="6568663" type="UNKNOWN" weightage="100" keywordseo="Siri-Fort-Auditorium">Siri Fort Auditorium</keyword> at New Delhi was one of the most well attended events in the recent past history. At the event, LeEco’s official song was also revealed, specially composed and produced by Pritam’s studio Jam8 and sung by Nakash Aziz. 
 
Tin Mok, VP of Le Holdings and CEO, APAC, said, "Today is an extremely important day for us in our India journey so far. It marks our entry into the thriving e-commerce industry with the launch of LeMall. Addtionally, we are thrilled to bring our second generation Superphones with supertainment to India. Also, we’re happy to have achieved a significant milestone by pioneering digital lossless sound experiences. As forerunners in bringing the breakthrough technology as well as great features at a disruptive price, we remain committed to bringing best-in-class devices and services to our users in India." 
 
LeEco's 2nd generation superphones: Le 2 and Le Max2 
 <keyword id="350911" type="PERSON" weightage="100" keywordseo="Atul-Jain">Atul Jain</keyword>, COO, Smart Electronics Business, LeEco India, unveiled the 2nd generation of Superphones, calling them "redefine product value". "LeEco is ushering into the ET Era, or what we call Ecosystem Technology Era. It's time to end the practice of taking the consumers a ride and put an end to profit-oriented business models, but actually redefine product value." 
 
"We are focusing on the Eco Model, an integration of software, content, services, applications and hardware." 
 
As the next generation phone, Le 2, with a standard combination of 3GB RAM and 32GB ROM, is greatly improved from its predecessor. Powered by the Octa-Core Qualcomm ® Snapdragon TM 652. 
 
Le 2 provides a 16MP rear camera and 8MP front camera. The image quality is visibly better with vibrant and true-to-life colours. With technologies like PDAF, Closed Loop and other ground-breaking technologies, people can catch clear pictures in moving and unfavourable conditions. 
 
Le 2 has an In-Cell display screen which is usually featured with overpriced phones. The screen's blue light filter helps reduce eye fatigue, while at the same time, the in-cell screen allows devices to be thinner and lighter. 
 
It is also important to note that in addition to 3G, LTE and GSM, Le 2 supports all 4G bands in India and also will have VoLTE very soon over an OTA. 
 
Besides Le 2, LeEco also released 2 versions of the 2nd generation of Le Max, which is Le Max2. Powered by the world's most powerful processor, Qualcomm ® Snapdragon TM 820, the phone, featuring the high performance combination of 4GB RAM + 32GB on board memory or 6GB RAM + 64GB on board memory, pushed the limits of the industry to new heights. With a RAM three times that of the iPhone 6s Plus, Le Max2 (6G+64G) is 40% faster performance than most competitors' models, and is also 17% faster than its predecessor, Le Max. 
 
Le Max2 features a 5.7 inch 2K Super Retina Display, the best display for VR equipment. 
 
Its 21MP rear camera comes with blazingly fast focusing speeds thanks to PDAF technology, it also has a F2.0 aperture with OIS for blur free images even in low light. The rear camera on Le Max2 shoots pictures with great clarity thanks to improved components or technologies like 6P lens, PDAF, Closed Loop, OIS, Dual HDR and Dual-tone flash and so on. The Le Max2 is also equipped with an 8MP front camera. 
 
Le Max2 also enjoys a super-fast 802.11ac Wi-Fi connectivity. It has dual-band and dual-antenna, which means Le Max2's Wi-Fi speeds are much 4 times faster than most of its competitors, who are on the Wi-Fi 2.4G band and twice as fast as those on the Wi-Fi 5G band. 
 
Phones bundled with Supertainment ecosystem and membership program 
 
LeEco has also made impressive additions to its Supertainment membership program. In the coming months, through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco is all set to have the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi &amp; Bengali films. Meanwhile, the program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height. 
 
With LeEco's Premium Membership program, users can enjoy premium content, exclusive discounts, a 5TB LeEco Cloud Drive Storage, live music &amp; concerts with Lossless Audio, exclusive giveaways and offers, special events with celebrities and top entertainment talents and many more. Starting from this month, LeEco will also give members access to more than 50 online international live concerts. 
 
World’s first <keyword id="3400203" type="UNKNOWN" weightage="100" keywordseo="CDLA-standard">CDLA Standard</keyword> to disrupt age-old industry norms 
 
Through the new Superphones, LeEco has revolutionarily replaced the 3.5mm headphone port with the world’s first CDLA Type-C interface, leading an audio revolution to the earphone industry that remains the same for decades in India. As an industry pioneer, LeEco introduced a new digital architecture, CDLA technology that enables end-to-end lossless digital music transmission, the world’s first continual digital lossless audio standard. The two Superphones Le 2 and Le Max 2 are all set to redefine the smart phone audio technology world. 
 
CDLA is quite intelligent. Every pair of CDLA earphones has its own independent ID, so it knows who is using it and what recommendations and preferences it can offer to the user, seamlessly integrating with LeEco's ecosystems. 
 
To showcase the revolutionary CDLA technology, the song composed by the Jam8 studios was recorded on two devices, one with the existing Hi-Fi audio capability and the other with the CDLA technology. The difference was unparalleled and the music experience from the device with CDLA technology was premium and seamless. LeEco has also unveiled the world’s ﬁrst Type-C CDLA Earphones which consumers can get access to at a competitive price of only Rs 1,999. LeEco has also unveiled the world’s ﬁrst Type-C CDLA Earphones which users can get access to at a competitive price of only Rs 1,999. 
 
The launch of LeMall to complete an ecosystem approach 
 With the launch of LeMall, its marketplace e-commerce website, the company has marked its venture into the e-commerce space in India. LeMall.com, first launched in Mainland China in 2013, is not only a leading online shopping destination in China but has also proved a force to be reckoned as highly successful during LeEco’s initial global expansion thus far, to the United States &amp; Hong Kong. Both Le 2 and the Le Max2 will be available on <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> and LeEco’s very own marketplace e-commerce website LeMall.com soon. 
 
LeMall is an important step in establishing LeEco’s foot print in India. It will serve as the primary channel for customers to engage with LeEco and become a part of the ecosystem through the products and services. 
 
Disruptive Pricing for Le 2 and Le Max2 together with LeEco's membership Program 
 
Atul Jain announced the disruptive prices for Le 2 and Le Max2. 
 
For Le 2, the 3GB RAM and 32ROM combination Superphone comes at a price of Rs 11,999, including one year membership, which is worth Rs 4,900 if purchased alone. 
 
For Le Max2, the 4GB+32GB model will cost Rs 22,999, and the 6GB+64GB version will be at a price of Rs 29,000 and will include a one-year membership. 
 
LeEco will have its first flash sale for Le Max2 on June 28th, and its first Le 2 flash sale in early July. Registration for both the models will be open on June 20th on Flipkart. 
 
LeEco now has a 24x7 Call Centre where users can reach the company’s customer service personnel via calls, live chats and even on social media. It will support queries in nine languages. 
 
LeEco entered the India market with the launch of its Superphones in early 2016 - the Le 1s and the Le Max. Recently, the company launched its first, “Made for India” Superphone Le 1s Eco. The devices which are exclusively available on Flipkart, have truly disrupted the market with their best in class specifications at democratized pricing. 
 
Tin Mok, VP of Le Holdings and CEO, APAC of LeEco said, “All the announcements we made today are in synergy with our expansion plans in India and are a testimony to our commitment to the Indian market. We are very grateful for the tremendous user responses we have received so far on all our products and services. We remain committed to raising the bar each time and creating newer industry benchmarks with our technological prowess." 
 
Another milestone in the company’s India journey was marked by its foray into the retail space in the country on 7th June. LeEco has ambitious plans to set-up fully owned exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai and Bengaluru along with 500 franchise stores. The company will showcase its entire product and services ecosystem at the stores; ranging from phones, TVs, VR Headsets, Bluetooth devices and power banks. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco unveils the much anticipated second generation Superphones, Le 2 and Le Max2 through Flipkart and its own newly launched marketplace e-commerce website, LeMall

As part of its ambitious expansion plans in India, LeEco, the global internet and ecosystem conglomerate has today announced its foray into the <keyword id="1948080" type="UNKNOWN" weightage="100" keywordseo="Offline-retail">offline retail</keyword> space in the country with its exceptionally popular <keyword id="310615" type="PERSON" weightage="100" keywordseo="Le">Le</keyword> 1s. LeEco’s retail entry was marked by the presence of Bollywood star Soha Ali Khan along with Mr. Tin Mok, CEO, APAC and Mr. Atul Jain, COO, Smart Electronics Business, LeEco India. As part of the first launch phase, LeEco has kick started its offline journey with cities like New Delhi and Mumbai. To strengthen its offline presence, in the second phase, LeEco plans to cover close to 70% <keyword id="395327" type="UNKNOWN" weightage="100" keywordseo="retail-stores">retail stores</keyword> across India that contribute to mobile sales, by the end of September 2016. 
 
Commenting on the occasion, Mr. Atul Jain, COO, Smart Electronics Business of LeEco India said, “We have fast-tracked our growth trajectory in India and our entry into the physical retail space affirms it. Since our India launch, we’re thrilled to have seen an incredible response from users and this landmark announcement is a step ahead in making our Superphones more accessible to our users. In the near future, also plan to have our own wholly owned retail stores across the country”. 
 Initially available exclusively on <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword>, the highly successful Le 1s will now also be accessible to users through retail stores located across prime locations in Delhi. Le 1s has received a tremendous response from consumers since its launch. 
 
India has played a key role in replicating LeEco’s global success story, with trend setting products and record-breaking sales. With the launch of three Superphones in India since its launch, the company has successfully sold an astounding number of 500,000 Superphones in 100 days, making it a record of sorts for a new entrant in a fiercely competitive smartphone market in India. Since its India entry in January this year, LeEco has announced several initiatives in the country, a testimony to its commitment of strengthening its base in India. 
 
LeEco recently launched its ecosystem membership program in India. Besides providing users with rich and high quality content, this innovative membership program also integrates a comprehensive eco-services, like personal cloud services -LeEco Drive, LeMall and aftersales services. 
 
LeEco started its India operation in January this year with two Superphones Le 1s and Le Max, disrupting the market with its breakthrough technology, world class features at a .value price offering. The brand also recently launched its content ecosystem in India, introducing consumers to a whole new world of entertainment. The brand in a short span of time has become consumers’ favorite, evident from the record breaking milestones the Superphones have received in India. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

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LeEco gets new APAC President and secures US$600 million new funding

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LeEco redefines Entertainment by introducing its Ecosystem Membership Program

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LeEco unveils the much anticipated second generation Superphones, Le 2 and Le Max2 through Flipkart and its own newly launched marketplace e-commerce website, LeMall

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LeEco forays into brick and mortar retail stores with the highly popular Le 1s

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