"We should make fitness our mantra for life,” Modi told while addressing a large crowd of childr…

The first TVC in the campaign has gone live on TV and OTT platforms during the ongoing India vs Eng…

After Jaa Simran Jaa, Cult.fit gives a twist to Karan Arjun

The idea behind ‘Own Your Shape’ campaign is to break away from the stereotype of clothing or the n…

Lowe Lintas Bangalore conceptualises a campaign for Fastrack Reflex 3.0 – #StartAnywhere

The campaign — which is titled "We All Have Our Reasons" and began airing on Monday — spotlights a …

Fitness tracking company Fitbit just launched its first-ever video ad. The campaign coincides with …

Adam Peake, executive vice president of marketing at Under Armour, explains the thinking behind the…

Rather than collecting health data and presenting it in a chart like many fitness devices, Moov is …

Nike says, in a news story about the new campaign on its website, that it already has a digital com…

Aims to reinforce its brand positioning as the leading homegrown smartwatch brand and liaison a dee…

The film has been conceptualised by WondrLabs and the in-house creative team at HealthifyMe

We want Cult.fit to be completely synonymous with fitness, said Naresh Krishnaswamy

The previous campaign faced a small protest in Hyde Park last summer and more than 71,000…

How Skechers is working towards becoming one of the largest footwear brands in India

Mithila Palkar, who has risen to popularity with her hugely popular OTT work, has become a househol…

GSW3-Senorita smart watch (crafted for new-age women) is available for ₹3,499; GSW4 with ‘Always…

Today, physical therapy and injury rehabilitation customers - such as people who have been in car a…

'When you celebrate yourself, you celebrate us all', says Levi's in latest ad with Deepika Padukone

Zivame has launched a new campaign that doesn't feature a model for the first time