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How Native American Lacrosse Sticks Are Carved From Hickory Wood

Native Americans began playing lacrosse as a spiritual and social activity more than 1,000 years ag…

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7 mins read

Women's sports merchandise is an estimated $4 billion industry but fans still can't find the items they're looking for

A new report found that women's sports merchandise has the potential to be a $4 billion industry. B…

Mykenna Maniece   


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2 mins read

ESPN goes big on women's sports with multi-year Athletes Unlimited softball and lacrosse deal

The two-year, 160-game agreement represents Athletes Unlimited's biggest TV deal, as ESPN further d…

Meredith Cash   


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3 mins read

Athletes Unlimited and Sportradar are all-in on betting in women's sports

The women's sports betting market has been virtually untapped, even as interest in women's sports b…

Meredith Cash   


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5 mins read

Charlotte North rewrote the record books of college lacrosse. Now she's going pro and taking her sport to new heights.

The lacrosse superstar's wild summer has brought her to an NCAA title game, World Lacrosse Champion…

Meredith Cash   


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2 mins read

A lacrosse star fooled the goalie with a double-fake before scoring on a no-look over-the-shoulder stunner

The inaugural Athletes Unlimited lacrosse season - featuring 56 of the world's best lacrosse player…

Meredith Cash   


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6 mins read

The inaugural Athletes Unlimited lacrosse season schedule includes unprecedented broadcast and streaming slate

With 22 games airing on broadcast TV, Athletes Unlimited will provide the "widest ever visibility f…

Meredith Cash   


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3 mins read

Athletes Unlimited is enabling professional athletes to become mothers without compromising their sports careers

"The key here is that you don't want to make players choose between pregnancy and their careers," A…

Meredith Cash   


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2 mins read

IOC votes for Cricket's return to Olympics in Los Angeles 2028

Cricket will be a part of the Los Angeles Olympic Games in 2028 and will make its return after 128 …

ANI   


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1 min read

A college lacrosse player died after choking at a hot-dog-eating contest for charity

The Tufts University student-athlete was taking part in an off-campus fundraising event for breast …

Kelly McLaughlin   


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2 mins read

A Capitol rioter was sentenced to 5 months in prison after cross-checking police with a lacrosse stick on January 6

A federal prosecutor said David Blair came to the Capitol "looking for a fight" with a Confederate …

C. Ryan Barber   


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3 mins read

The WNBA and Athletes Unlimited are joining forces to bring more women's basketball to fans

The WNBA's live streaming platform — WNBA League Pass — will show 25 of AU's 30 games this season a…

Meredith Cash   


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4 mins read

Nevada commission made Power Slap execs give assurances that there will be no deaths in the controversial new sport

Power Slap executives gave assurances to the Nevada State Athletic Commission that health and safet…

Alan Dawson   


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4 mins read

15 WNBA players sign on for Athletes Unlimited's second basketball season

NaLyssa Smith, the No. 2 overall pick in the 2022 WNBA Draft, walked Insider through her decision t…

Meredith Cash   


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3 mins read

Athletes Unlimited set to operate first carbon-neutral pro sports leagues in the US via massive new deal

Athletes Unlimited CEO Jon Patricof told Insider about the 7-figure deal that made sustainability b…

Meredith Cash   


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3 mins read

A new women's basketball league is set to complement the WNBA and keep top pro talent in the US

Athletes Unlimited CEO Jon Patricof and WNBA star Natasha Cloud spoke with Insider about the new wo…

Meredith Cash   


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6 mins read

The 2017 Buick LaCrosse is the ultimate Buick

What I'm talking about here is a cluster of obvious Buick brand values, the marque's DNA, stretchin…

Matthew DeBord   


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1 min read

The Buick LaCrosse Avenir is a $47,500 sedan that gives luxury SUVs a run for their money

Recently, I drove my family of five and my dog on a 500-mile round-trip journey. Normally, I use tr…

Matthew DeBord   


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8 mins read

Cincinnati, Stanford, and 17 other Division I schools are permanently eliminating dozens of sports programs in an unexpected loss from the pandemic

After cutting 11 teams, Stanford is the latest DI school to trim its varsity sports program. The tr…

Meredith Cash