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How Native American Lacrosse Sticks Are Carved From Hickory Wood
Native Americans began playing lacrosse as a spiritual and social activity more than 1,000 years ag…
Women's sports merchandise is an estimated $4 billion industry but fans still can't find the items they're looking for
A new report found that women's sports merchandise has the potential to be a $4 billion industry. B…
Mykenna Maniece
ESPN goes big on women's sports with multi-year Athletes Unlimited softball and lacrosse deal
The two-year, 160-game agreement represents Athletes Unlimited's biggest TV deal, as ESPN further d…
Meredith Cash
Athletes Unlimited and Sportradar are all-in on betting in women's sports
The women's sports betting market has been virtually untapped, even as interest in women's sports b…
Meredith Cash
Charlotte North rewrote the record books of college lacrosse. Now she's going pro and taking her sport to new heights.
The lacrosse superstar's wild summer has brought her to an NCAA title game, World Lacrosse Champion…
Meredith Cash
A lacrosse star fooled the goalie with a double-fake before scoring on a no-look over-the-shoulder stunner
The inaugural Athletes Unlimited lacrosse season - featuring 56 of the world's best lacrosse player…
Meredith Cash
The inaugural Athletes Unlimited lacrosse season schedule includes unprecedented broadcast and streaming slate
With 22 games airing on broadcast TV, Athletes Unlimited will provide the "widest ever visibility f…
Meredith Cash
Athletes Unlimited is enabling professional athletes to become mothers without compromising their sports careers
"The key here is that you don't want to make players choose between pregnancy and their careers," A…
Meredith Cash
IOC votes for Cricket's return to Olympics in Los Angeles 2028
Cricket will be a part of the Los Angeles Olympic Games in 2028 and will make its return after 128 …
ANI
A college lacrosse player died after choking at a hot-dog-eating contest for charity
The Tufts University student-athlete was taking part in an off-campus fundraising event for breast …
Kelly McLaughlin
A Capitol rioter was sentenced to 5 months in prison after cross-checking police with a lacrosse stick on January 6
A federal prosecutor said David Blair came to the Capitol "looking for a fight" with a Confederate …
C. Ryan Barber
The WNBA and Athletes Unlimited are joining forces to bring more women's basketball to fans
The WNBA's live streaming platform — WNBA League Pass — will show 25 of AU's 30 games this season a…
Meredith Cash
Nevada commission made Power Slap execs give assurances that there will be no deaths in the controversial new sport
Power Slap executives gave assurances to the Nevada State Athletic Commission that health and safet…
Alan Dawson
15 WNBA players sign on for Athletes Unlimited's second basketball season
NaLyssa Smith, the No. 2 overall pick in the 2022 WNBA Draft, walked Insider through her decision t…
Meredith Cash
Athletes Unlimited set to operate first carbon-neutral pro sports leagues in the US via massive new deal
Athletes Unlimited CEO Jon Patricof told Insider about the 7-figure deal that made sustainability b…
Meredith Cash
A new women's basketball league is set to complement the WNBA and keep top pro talent in the US
Athletes Unlimited CEO Jon Patricof and WNBA star Natasha Cloud spoke with Insider about the new wo…
Meredith Cash
The 2017 Buick LaCrosse is the ultimate Buick
What I'm talking about here is a cluster of obvious Buick brand values, the marque's DNA, stretchin…
Matthew DeBord
The Buick LaCrosse Avenir is a $47,500 sedan that gives luxury SUVs a run for their money
Recently, I drove my family of five and my dog on a 500-mile round-trip journey. Normally, I use tr…
Matthew DeBord
Cincinnati, Stanford, and 17 other Division I schools are permanently eliminating dozens of sports programs in an unexpected loss from the pandemic
After cutting 11 teams, Stanford is the latest DI school to trim its varsity sports program. The tr…