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<keyword id="12161" type="COMPANY" weightage="20" keywordseo="San-Francisco">San Francisco</keyword>, <keyword id="6354576" type="COMPANY" weightage="20" keywordseo="facebook">Facebook</keyword> has acquired <keyword id="10359244" type="COMPANY" weightage="20" keywordseo="kustomer">Kustomer</keyword>, a startup specialising in <keyword id="1816380" type="PERSON" weightage="20" keywordseo="customer-service">customer-service</keyword> platforms and chatbots, for a reported sum of $1 billion. Kustomer was last valued at $710 million in a private funding round. Facebook said late on Monday that Kustomer businesses will continue to own the data that comes from interactions with their customers. "Facebook eventually expects to host Kustomer data on secure Facebook infrastructure," said Dan Levy, VP of Ads and Business Products. In doing so, Facebook will act as a service provider at the instruction of business customers. While Facebook will not automatically use Kustomer data to inform the ads that a user sees, businesses will have the option to use their data at Kustomer for their own marketing purposes, which may include separate advertising services on Facebook. "Our goal with Kustomer is simple: to give businesses access to best-in-class tools that deliver excellent service and support," said Matt Idema, COO, WhatsApp. Some 50 million businesses and 175 million people message a WhatsApp Business account every day. This number is growing because messaging provides a better overall customer experience and drives sales for businesses. "To that end, we recently announced several API updates for WhatsApp and Messenger, allowing for further integration into our partners' tools and faster onboarding to help businesses manage their communications with customers," Idema said in a statement. Kustomer is an omnichannel CRM platform that brings customer conversations from various channels together into a single-screen view. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/kunal-shah-cred-raises-80-million-valuation-doubles-to-800-million-for-the-just-two-year-old-startup/articleshow/79502864.cms">Kunal Shah’s CRED raises $80 million – valuation doubles to $800 million for the just two-year old startup</a> <a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-dr-reddys-indiabulls-housing-mm-tata-motors-bajaj-auto-maruti-hero-moto-pnb-and-others/articleshow/79502563.cms">Top stocks to watch — Dr Reddy’s, Indiabulls Housing, M&amp;M, Tata Motors, Bajaj Auto, Maruti, Hero Moto, PNB, and others</a> <a href="https://www.businessinsider.in/india/news/checkout-which-states-have-reimposed-curfews-and-restrictions-again-as-second-covid-19-wave-hits-india/articleshow/79366320.cms?upcache=2">Uttar Pradesh and Uttarakhand issue fresh COVID-19 guidelines,TN extends lockdown — these are the states reimposing curfews and restrictions</a>

Facebook acquires customer service platform Kustomer for $1 billion

<ul class="summary-list"><li>Former <a href="https://www.businessinsider.com/category/salesforce">Salesforce</a> executive and customer relationship management software veteran Brad Birnbaum wants to modernize customer relationship management software with his latest startup Kustomer, founded in 2015. </li><li>Birnbaum previously founded Assistly, a company that offered an instant customer-service help desk hosted in the cloud and was focused on small businesses and startups. It was acquired by Salesforce for $50 million in 2011.</li><li>Now with Kustomer, Birnbaum wants to modernize the tools customer service agents use to help them. And it's looking to grow rapidly- the startup just raised $60 million in Series E funding, it's fourth time raising funding in the last 18 months.</li><li><a href="https://www.businessinsider.com/prime?module=article&amp;area=summarymary">Click here for more BI Prime stories</a>.</li></ul>Former Salesforce executive Brad Birnbaum thinks it's time to modernize customer relationship management software and that's exactly what he is looking to do with his latest company Kustomer. "We've modeled ourselves to become a modern Salesforce," Birnbaum told Business Insider. Birnbaum is a veteran of the customer relationship management software space. In 1995 he founded his first service company called eShare. At the time, the company was providing enterprise internet-based customer support, when not many were working in that space. Eshare provided services to companies like Microsoft, Dell, AOL and Sprint. Fast forward to 2009, he co-founded a customer service company called Assistly, and served as its CTO. The company offered an instant customer-service help desk hosted in the cloud and was focused on small businesses and startups. Two years later, in 2011, it was acquired by Salesforce for $50 million.Salesforce eventually renamed Assistly as Desk.com and it came its product offering for small businesses inside of Salesforce's larger platform. Birnbaum worked at Salesforce for three years after as a VP of engineering. And now Birnbaum's looking to disrupt the market again. "I've spent my whole career in the customer service space, I've seen it evolve and I've seen that the world is looking for a modern solution. They are looking for something that knows everything about the customers," Birnbaum said.<h2>Treat customers like people and not tickets</h2>When Birnbaum started <a href="https://www.businessinsider.com/44-enterprise-startups-to-bet-your-career-on-in-2019-2018-12#kustomer-a-new-take-on-customer-support-8">Kustomer in 2015</a>, he said he saw an opportunity to do it better than legacy companies like Salesforce, Zendesk and Oracle. It's a cloud based customer service platform, not dissimilar to Salesforce. "We actually don't see it as a crowded space, we see it as a space with a lot of traditional products and it's really hard for them to modernize because they were built in a different generation ... so the opportunity is quite large." He adds that the market for customer service itself is growing rapidly so there is space for new players like Kustomer. He thinks customer service platforms now have to treat people like people and not tickets, and they have to leverage artificial intelligence and automation to automate some tasks customer service agents have to do, in order to more quickly solve customer's issues. Kustomer is hoping to be that modern offering. And the company is investing in that goal. It just raised $60 million in Series E funding, led by Coatue with current investors Tiger Global Management and Battery Ventures. It's the fourth time the company has raised funding in the last 18 months, taking in a total of $161 million from those four rounds and bringing the company's total funding to $173.5 million.Kustomer offers customer service support across all types of platforms customers might be using to communicate and interact with brands. This includes phone, email, social media channels like Facebook, Twitter and WhatsApp. He said what makes Kustomer different is that in their platform, the conversation a customer is having with a business can span multiple channel types at once. For example, a customer can be using calling, texting and email to address a single issue in a continuous conversation, which Birnbaum said "no one else does" that way. Salesforce recently announced updates to its platform that focused on helping businesses get a <a href="https://www.businessinsider.com/salesforce-dreamforce-customer-360-platform-2019-11">"360-degree" view of their customers</a> - ie. This means tracking customer's actions, preferences and habits across devices.Birnbaum said he is looking to keep building and innovating on the platform Kustomer has built thus far. "As we progress we will build more apps on top of the platform and you might see us doing things like marketing and engagement over time as we continue to expand," Birnbaum said. "But right now we're very focused on customer service because it's such a huge opportunity and the current solutions are pretty ancient." The new funding will be used to work towards that growth by hiring more employees and expanding internationally. Birnbaum said some of Kustomer's customers are brands like Glossier, Ring, Sweetgreen, and Third Love. "We've modeled ourselves to become a modern Salesforce. As our platform continues to evolve and as our service application continues to broaden and as we start to launch additional applications on top of that platform you'll see that transformation occur," he said.Got a tip? Contact this reporter via email at <a href="mailto:pzaveri@businessinsider.com">pzaveri@businessinsider.com</a> or Signal at 925-364-4258. You can also <a href="https://www.businessinsider.com/how-to-tip-business-insider-securely-guide-signal-securedrop-2017-6">contact Business Insider securely via SecureDrop</a>.

A former Salesforce VP has raised 4 rounds of funding in 18 months for a startup called Kustomer. His model: Salesforce.

Hi! Welcome to the Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword> daily for December 1. I'm Lauren Johnson, a senior advertising reporter at Business Insider. <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising">Subscribe here to get this newsletter in your inbox every weekday.</a> Send me feedback or tips at <a href="mailto:ljohnson@businessinsider.com">LJohnson@businessinsider.com</a>.Today's news: A talent firm failed to deliver on promises to influencers, then shuts down; <keyword id="6354576" type="UNKNOWN" weightage="60" keywordseo="facebook">Facebook</keyword> buys customer service startup Kustomer; and the top DTC brands to know.<h3><a href="https://www.businessinsider.com/influencers-say-talent-management-firm-iq-advantage-failed-on-promises-2020-11"></a></h3><h3><a href="https://www.businessinsider.com/influencers-say-talent-management-firm-iq-advantage-failed-on-promises-2020-11">13 influencers say a talent-management firm required they pay $299 'deposits' up front and failed to deliver on promises. Then it shut down.</a></h3><ul><li><a href="https://www.businessinsider.com/influencers-say-talent-management-firm-iq-advantage-failed-on-promises-2020-11">Sydney Bradley reports that talent-management firm IQ Advantage took money from influencers by promising to grow their Instagram followings.</a></li><li>IQ Advantage required influencers to pay a $299 deposit when they signed contracts. According to industry experts, this type of deposit should be a red flag for influencers.</li><li>When Business Insider started talking to influencers who had signed with the agency, IQ Advantage shut down.</li></ul><h3><a href="https://www.businessinsider.com/influencers-say-talent-management-firm-iq-advantage-failed-on-promises-2020-11">Read the full story here.</a></h3><h3><a href="https://www.businessinsider.com/facebook-nears-deal-to-buy-chatbot-startup-kustomer-wsj-2020-11"><div type="image" title="mark zuckerberg facebook" height="1236" width="1648" msid="79501538" hostid="261"></div></a></h3><h3><a href="https://www.businessinsider.com/facebook-nears-deal-to-buy-chatbot-startup-kustomer-wsj-2020-11">Facebook is buying the customer service startup Kustomer, furthering its push into e-commerce</a></h3><ul><li><a href="https://www.businessinsider.com/facebook-nears-deal-to-buy-chatbot-startup-kustomer-wsj-2020-11">Facebook announced that it plans to buy the customer service chatbot startup Kustomer for an undisclosed financial sum to grow its e-commerce ambitions.</a></li><li>The transaction reportedly values Kustomer, which allows businesses to pull customer conversations from various channels into a single screen, at around $1 billion.</li><li>Kustomer aggregates customer conversations from various channels into a single screen and automates some features for businesses.</li></ul><h3><a href="https://www.businessinsider.com/facebook-nears-deal-to-buy-chatbot-startup-kustomer-wsj-2020-11">Read the full story here.</a></h3><h3><a href="https://www.businessinsider.com/16-standout-dtc-brands-dominating-each-category-according-to-traffic-2020-6"><div type="image" title="magic spoon cereal" height="810" width="1080" msid="79501540" hostid="261"></div></a></h3><h3><a href="https://www.businessinsider.com/16-standout-dtc-brands-dominating-each-category-according-to-traffic-2020-6">16 breakout DTC brands that dominate in their respective categories, according to growth in digital traffic</a></h3><ul><li><a href="https://www.businessinsider.com/16-standout-dtc-brands-dominating-each-category-according-to-traffic-2020-6">Shoshy Ciment reports on new findings from PipeCandy showing the DTC industry has managed to make it through the pandemic mostly unharmed.</a></li><li>Its report breaks down web traffic and metrics for top DTC brands like Magic Spoon and Winc.</li><li>Each brand currently has at least 50,000 monthly visitors, with the exception of those brands in the nutraceuticals and kids sections. </li></ul><h3><a href="https://www.businessinsider.com/16-standout-dtc-brands-dominating-each-category-according-to-traffic-2020-6">Read the full story here.</a></h3><h3>More stories we're reading:</h3><ul><li><a href="https://www.businessinsider.com/data-shows-netflix-queens-gambit-a-word-of-mouth-hit-2020-11">New data shows how Netflix's 'The Queen's Gambit' has grown into a word-of-mouth hit since its release</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/cheetos-mac-n-cheese-key-to-quakers-sales-in-2021-2020-11">Quaker Oats' top exec explains how Cheetos Mac 'n Cheese and new breakfast options helped generate the brand's best sales year in a decade</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/buying-slack-steal-salesforce-be-next-microsoft-2020-11">Buying Slack for over $17 billion would be a steal for Salesforce, especially if it really wants to be the next Microsoft</a> (Business Insider)</li><li><a style="font-size: 15px;" href="https://variety.com/vip/2020-u-s-media-sector-layoffs-on-track-to-reach-record-high-1234839517/">2020 US media sector layoffs on track to reach record high</a> (Variety)</li><li><a href="https://www.cnbc.com/2020/11/30/fcc-chairman-ajit-pai-will-step-down-on-january-20.html">FCC Chairman Ajit Pai will step down on Jan 20</a> (CNBC)</li></ul>Thanks for reading and see you tomorrow! You can reach me in the meantime at <a href="mailto:ljohnson@businessinsider.com">LJohnson@businessinsider.com</a> and <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider">subscribe to this daily email here.</a>

The cautionary tale of IQ Advantage, a talent management firm that focused on micro influencers

Good morning! This is the tech news you need to know this Tuesday. <a href="http://newsletter.businessinsider.com/join/4np/10-things-in-tech&amp;hash=8122c716833601fc1471f79af063b104?nr_email_referer=1&amp;utm_source=Sailthru&amp;utm_medium=email&amp;utm_content=10_things_tech&amp;utm_campaign=Post%20Blast%20sai:%2010%20things%20in%20tech%20you%20need%20to%20know%20today&amp;utm_term=10%20THINGS%20IN%20TECH%20YOU%20NEED%20TO%20KNOW%20-%20ENGAGED%2C%20ACTIVE%2C%20PASSIVE%2C%20DISENGAGED0PASSIVE%2C%20DISENGAGED">Sign up here</a> to get this email in your inbox every morning.Have an Amazon Alexa device? Listen to this update by searching "Business Insider" in your flash briefing settings.And for the biggest stories in politics, <a href="http://newsletter.businessinsider.com/join/10-things-in-politics" target="_blank" rel="noopener">sign up here for 10 Things in Politics You Need to Know Today</a> — launching soon!<ol><li>Google's DeepMind solved the protein folding problem. Its AI program AlphaFold <a href="https://www.businessinsider.com/google-deepmind-ai-science-protein-folding-drugs-2020-11?r=US&amp;IR=TIR=T">can predict the shape of proteins</a> to a high degree of accuracy, enabling researchers to better understand everything from viruses to human biological processes. </li><li>Facebook is buying Kustomer. <a href="https://www.businessinsider.com/facebook-nears-deal-to-buy-chatbot-startup-kustomer-wsj-2020-11?r=US&amp;IR=TIR=T">The transaction reportedly values Kustomer</a>, which allows businesses to pull customer conversations from various channels into a single screen, at around $1 billion. </li><li>The FTC and state attorneys general are going after Big Tech. Four new lawsuits <a href="https://www.businessinsider.com/facebook-google-new-antitrust-lawsuits-expected-by-end-january-report-2020-11?r=US&amp;IR=TIR=T">are intended to determine</a> if the internet giants improperly used their power in the online marketplace. </li><li>Ajit Pai is leaving the FCC. Online reactions showed that people <a href="https://www.businessinsider.com/ajit-pai-leaving-fcc-net-neutrality-fight-expected-to-restart-2020-11?r=US&amp;IR=TIR=T">expect a relitigation of net neutrality</a> under a Biden-appointed FCC chairman. </li><li>Zoom reported lower margins for the quarter. CFO Kelly Steckelberg told Wall Street analysts that this <a href="https://www.businessinsider.com/zoom-earnings-revenue-soars-lower-gross-margins-free-users-2020-11?r=US&amp;IR=TIR=T">was due to a higher base of free users</a> during the quarter, including K-12 schools, who are given complimentary access to Zoom. </li><li>Apple reportedly lobbied against a ban on Chinese forced labor. Nike, Coca-Cola, and Apple all sought to <a href="https://www.businessinsider.com/apple-nike-coca-cola-lobbied-china-uyghur-forced-labor-bill-2020-11?r=US&amp;IR=TIR=T">weaken proposed legislation</a> aimed at barring US companies from relying on the forced labor of Uighurs and other Muslim minorities in China's Xinjiang region. </li><li>DoorDash is aiming for a $127 billion IPO. The <a href="https://www.businessinsider.com/doordash-aims-for-up-to-27-billion-valuation-in-ipo-2020-11?r=US&amp;IR=TIR=T">company wants to raise $2.8 billion</a>, setting the stage for one of the biggest floats of 2020. </li><li>Exclusive: SpaceX may shell out billions to outsource Starlink satellite-dish production. Starlink subscribers pay $100 per month for broadband-like service, plus a $500 fee for a starter kit that includes a "UFO on a stick" user terminal, or satellite dish, <a href="https://www.businessinsider.com/spacex-starlink-satellite-dish-user-terminal-cost-stmelectronics-outsource-manufacturer-2020-11?r=US&amp;IR=TIR=T">part of which which costs up to $1,000 to make</a>. </li><li>Exclusive: Influencers complained of talent agency IQ Advantage. IQ Advantage <a href="https://www.businessinsider.com/influencers-say-talent-management-firm-iq-advantage-failed-on-promises-2020-11?r=US&amp;IR=TIR=T">required them to pay a $299 deposit</a> when they signed contracts but either refused to give it back or never responded to requests to do so, 13 influencers said. </li><li>VC Josh Elman is taking a job at Apple. Elman will stay at his firm Greylock, <a href="https://www.businessinsider.com/vc-josh-elman-is-joining-apple-2020-11?r=US&amp;IR=TIR=T">while helping Apple</a> with app discovery on the App Store.</li></ol>

10 things in tech you need to know today

The big news of Monday was S&amp;P Global <a href="http://press.spglobal.com/2020-11-30-S-P-Global-and-IHS-Markit-to-Merge-in-All-Stock-Transaction-Valuing-IHS-Markit-at-44-Billion-Powering-the-Markets-of-the-Future">announcing plans</a> to acquire IHS Markit for $44 billion, the biggest acquisition of 2020. Also of note, DoorDash and Airbnb both kick off their IPO roadshows this week. <a style="font-weight: bold;" href="http://newsletter.businessinsider.com/join/4np/insider-finance">If you're not yet a subscriber, you can sign up here to get your daily dose of the stories dominating banking, business, and big deals.</a><a href="https://www.businessinsider.com/webinar-private-equity-recruiting-carlyle-apollo-bain-2020-11">Sign up here for our upcoming webinar 'How to land a job in private equity' on December 3 at 1 p.m. ET, featuring speakers from Bain Capital, The Carlyle Group, Apollo, and Odyssey Search Partners.</a>Like the newsletter? Hate the newsletter? Feel free to drop me a line at <a href="mailto:ddefrancesco@businessinsider.com">ddefrancesco@businessinsider.com</a> or on Twitter <a href="https://twitter.com/dandefrancesco">@DanDeFrancesco</a>. <h1><a href="https://www.businessinsider.com/rising-stars-real-estate-commercial-residential-industry-leaders-2020-11">Rising stars of real estate</a></h1><a href="https://www.businessinsider.com/rising-stars-real-estate-commercial-residential-industry-leaders-2020-11"><div type="image" title="4x3 list" height="900" width="1200" msid="79511135" hostid="261"></div></a>Take a look at the best young talent in the <a href="https://www.businessinsider.com/rising-stars-real-estate-commercial-residential-industry-leaders-2020-11">real estate market</a>.We've assembled a list of the <a href="https://www.businessinsider.com/rising-stars-real-estate-commercial-residential-industry-leaders-2020-11">30 up-and-coming professionals</a> who are 35 and under involved in commercial and residential real estate. From brokers to developers and investors, we have the <a href="https://www.businessinsider.com/rising-stars-real-estate-commercial-residential-industry-leaders-2020-11">whole industry covered</a>. If you are involved in real estate at all, <a href="https://www.businessinsider.com/rising-stars-real-estate-commercial-residential-industry-leaders-2020-11">this list is worth checking out</a>.<a href="https://www.businessinsider.com/rising-stars-real-estate-commercial-residential-industry-leaders-2020-11">Click here to read the whole list.</a><h2><a href="https://www.businessinsider.com/kirkland-and-ellis-hires-four-wilmerhale-banking-partners-reg-brown-2020-11">A top banking lawyer who just joined Blackstone's board is moving to the powerhouse law firm Kirkland &amp; Ellis</a></h2><a href="https://www.businessinsider.com/kirkland-and-ellis-hires-four-wilmerhale-banking-partners-reg-brown-2020-11"><div type="image" title="Reg brown lawyer kirkland" height="1997" width="2658" msid="79511139" hostid="261"></div></a>Nice people move from <a href="https://www.businessinsider.com/kirkland-and-ellis-hires-four-wilmerhale-banking-partners-reg-brown-2020-11">Jack Newsham</a> covering a new hire at <a href="https://www.businessinsider.com/kirkland-and-ellis-hires-four-wilmerhale-banking-partners-reg-brown-2020-11">Kirkland &amp; Ellis</a>. Get the full rundown on what led to the switch, and who else is joining him. <a href="https://www.businessinsider.com/kirkland-and-ellis-hires-four-wilmerhale-banking-partners-reg-brown-2020-11">Read more here</a>.<h2>Odd lots:</h2><a href="https://www.bloomberg.com/news/features/2020-11-30/citigroup-s-jane-fraser-first-woman-to-run-major-u-s-bank-discusses-her-plans?srnd=premium&amp;sref=5xrDvJnavJna">Citi's Jane Fraser Talks About the Priorities She'll Set as CEO (Bloomberg)</a><a href="https://www.bloomberg.com/news/articles/2020-11-30/biden-fills-yellen-led-economy-team-risks-clash-on-budget-chief?srnd=premium&amp;sref=5xrDvJnavJna">Biden Fills Yellen-Led Economy Team, Risks Clash on Budget Chief (Bloomberg)</a><a href="https://www.wsj.com/articles/facebook-nears-purchase-of-startup-in-deal-that-values-it-at-1-billion-11606750196?mod=business_lead_pos6">Facebook to Buy Kustomer, Startup Valued at $1 Billion (WSJ)</a><a href="https://www.businessinsider.com/moderna-will-begin-vaccinating-americans-hours-after-fda-green-light-2020-11">Moderna CEO said he hopes to be vaccinating Americans 'within 24 hours' of an FDA green light (BI)</a>

S&P's $44 billion deal to buy IHS Markit — Rising stars of real estate — Top banking lawyer joins Kirkland & Ellis

<ul class="summary-list"><li><keyword id="11892960" type="UNKNOWN" weightage="60" keywordseo="facebook" source="Orion">Facebook</keyword> just added Tony Xu to its board of powerful tech players.</li><li>Xu cofounded DoorDash in 2013 with some classmates from Stanford University.</li></ul>Tony Xu is the latest major tech player to take a director seat on Facebook's board.The company announced in a filing with the SEC on Tuesday that Xu, the co-founder and CEO of delivery company DoorDash, would join its board of directors. While he does not yet have a committee appointment, CEO Mark Zuckerberg said in a statement, "I've always thought it's important to have great tech leaders on our board.""Tony has direct experience both running a tech company and solving complex challenges in commerce," Zuckerberg added. "I look forward to learning from his perspective as we build towards the metaverse."Xu noted that Facebook, which recently <a href="https://www.businessinsider.com/facebook-meta-metaverse-oculus-ar-vr-cto-andrew-bosworth-connect-2021-10">changed its corporate name to Meta</a>, had various business tools for "local merchants" and said he, too, is looking forward to "working with the board as the company enters the next stage of its journey."Xu has been CEO of DoorDash since he founded it with a trio of Stanford classmates in 2013. It went public in 2020 after an initial public offering.Among the rest of its 10-person board are Peggy Alford, who leads global sales at PayPal; Marc Andreessen, cofounder of Andreessen Horowitz; Drew Houston, cofounder and CEO of DropBox; and Peter Thiel, a co-founder of PayPal, Palantir Technologies, and Founders Fund.The addition of Xu comes as Facebook, which makes nearly all of its revenue from selling digital ads on its platforms, including Instagram and WhatsApp, invests heavily into the commerce part of its business.In 2020 Facebook <a href="https://www.businessinsider.com/facebook-nears-deal-to-buy-chatbot-startup-kustomer-wsj-2020-11">acquired</a> Kustomer, a customer management company, for a reported $1 billion as it expanded into ecommerce. A <a href="https://www.businessinsider.com/meta-facebook-instagram-dan-levy-commerce-priorities-shops-marketplace-retail-2021-12">leaked document</a> from late last year also detailed the company's plans to invest more into shopping capabilities with Dan Levy, the VP of Ads and Business Platform, saying he envisioned Facebook's apps "being a primary destination for commerce" to rival Shopify.Facebook has seen a number of <a href="https://www.businessinsider.com/top-facebook-executives-who-have-left-this-year-meta-2021-12">top executives leave</a> in the last year, including its former head of ads Carolyn Everson. Longtime CTO Mike Schroepfer also announced he would step down last year, with Andrew Bozworth, the company's head of augmented and virtual reality, taking over as it pivots toward <a href="https://www.businessinsider.com/facebook-meta-patents-show-vision-for-hyperrealistic-metaverse-2022-1">building an immersive future of social media</a>, called the metaverse. Internal documents <a href="https://www.businessinsider.com/facebook-meta-commerce-shopping-metaverse-priorities-2021-12">obtained by Insider</a> show the company doesn't plan to invest in ecommerce in the metaverse until at least 2023, however.Are you a <keyword id="12416504" type="UNKNOWN" weightage="60" keywordseo="meta" source="Orion">Meta</keyword> employee with insight to share? Got a tip? Contact Kali Hays at khays@insider.com or through secure messaging app Signal at 949-280-0267. Reach out using a non-work device. Twitter DM at @hayskali.

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Facebook acquires customer service platform Kustomer for $1 billion

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A former Salesforce VP has raised 4 rounds of funding in 18 months for a startup called Kustomer. His model: Salesforce.

Paayal Zaveri

The cautionary tale of IQ Advantage, a talent management firm that focused on micro influencers

Lauren Johnson

10 things in tech you need to know today

Shona Ghosh

S&P's $44 billion deal to buy IHS Markit — Rising stars of real estate — Top banking lawyer joins Kirkland & Ellis

Dan DeFrancesco

Facebook adds DoorDash cofounder and CEO Tony Xu to its board of directors

Kali Hays

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