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<ul><li>India’s Ardh Kumbh Mela, 2019 which kicked off on 15 January is reportedly going to get the Uttar Pradesh government a $150 billion return on investment. </li><li>Kumbh Mela at <keyword id="3481192" type="PERSON" weightage="20" keywordseo="prayagraj">Prayagraj</keyword> has already engaged over 600,000 people in commercial activities ranging from hospitality to logistics. </li><li>This year’s festival has been a boon for local traders as the authorities are expecting 130 million tourists from within the country and outside India. </li></ul>India’s <keyword id="6401155" type="UNKNOWN" weightage="20" keywordseo="kumbh-mela-2019">Kumbh Mela 2019</keyword>, the world’s largest religious gathering taking place in Prayagraj, Uttar Pradesh is expected to make the local state government as much as $150 billion in revenue, <a href="https://economictimes.indiatimes.com/news/economy/indicators/kumbh-to-generate-rs-1-2-lakh-crore-revenue-cii/articleshow/67609608.cms">reported</a> Press Trust of India citing the Confederation of Indian Industry, a national trade body. Millions of pilgrims both from within the country and around the world visit the festival to take a holy dip at the confluence of three Indian rivers -- the Ganga, Yamuna and the mythical Saraswati. Here’s an insight into the economics of the world’s largest religious gathering: 
	
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The world's largest religious gathering is a $150 billion business

<ul><li>The latest <keyword id="52356" type="PERSON" weightage="20" keywordseo="Kumbh-Mela">Kumbh Mela</keyword>, the world’s largest religious gathering, struck three world records. </li><li>All three records were performed before the team from Guinness World Records from February 28 to March 3. </li><li>The host state of Uttar Pradesh earlier successfully set a record for the “Longest Parade of Buses” lining up 500 buses in a row. It also set a new record for “most contribution in hand painting in 8 hours.” </li></ul>India’s iconic Kumbh Mela 2019, the world’s largest religious gathering, is about to conclude, setting up no less than three new records. 
	
	<div type="twitter" handle="PrayagrajKumbh" handlename="Kumbh" image="http://pbs.twimg.com/profile_images/1017758238618673152/-Kus1y-K_normal.jpg" favoritecount="488" retweetcount="93" status="#Kumbh2019 has made a Hattrick under the Guinness World Records, a new record of &amp;quot;Most People Sweeping the Floor (M… https://t.co/9fnzsOMFhN" createdat="1551590106000" id="1102074899819040770"></div>




 The latest fair, held in Prayagraj, Uttar Pradesh visited by an estimated 130- 140 million people, set up records for largest crowd management, largest sanitation drive and largest painting exercise of public sites. The exercises were performed before a team a Guiness for four days, from February 28 to March 3. "Around 503 shuttle buses were pressed into service on the highway in one go for the team on February 28. Several people participated in a painting exercise on March 1 and 10,000 workers engaged in cleaning at the Kumbh, all performing their duties together," India’s Ministry of Culture said in a statement. On March 1, over 10,000 people engaged in cleaning and sanitation activities at the same on different venues, setting up a record for the "most people sweeping the floor.” 
 
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 Just a day before, the state of Uttar Pradesh set a new record for “The Longest Parade of Buses”by rolling out a fleet of 500 buses lined up for nearly two miles. 
 
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 The Kumbh 2019 concluded with one more record for "most contribution to a handprint painting in hours," featuring 7,664 people participated. The last record for handprint painting was held by Seoul in which 4,675 people were there. 
 
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 The Kumbh festival, which began on January 14, will conclude on March 4 with the sixth and final "Shahi Snan" (royal bath) on the occasion of Maha Shivratri. The previous five royal baths were held successfully with more than 220 million pilgrims taking holy dips, the Minis
try said. Held every six years, the Ardh Kumbh or ‘half’ Kumbh is held in four of cities at the confluence of three rivers - Ganges, Yamuna and the mythical river Saraswati. It is visited by pilgrims, tourists and Sadhus, holymen. (With IANS) See more: <a href="https://www.businessinsider.in/in-pics-this-indian-state-is-trying-to-set-a-world-record-by-parading-a-line-up-of-500-buses/articleshow/68199100.cms">In Pics: This Indian state is trying to set a world record by parading a line-up of 500 buses</a> <a href="https://www.businessinsider.in/miscellaneous/kumbh-2019-14-spectacular-photos-from-indias-legendary-kumbh-mela-the-worlds-largest-religious-festival/slidelist/67535217.cms">Kumbh 2019: 14 spectacular photos from India’s legendary Kumbh Mela, the world’s largest religious festival</a>

Kumbh Mela: The world’s largest religious gathering sets 3 world records

The state of Uttar Pradesh in India is attempting to get a spot in the Guinness World Records for “The Longest Parade of Buses” on Thursday, amid the ongoing <a href="https://www.businessinsider.in/kumbh-2019-14-spectacular-photos-from-indias-legendary-kumbh-mela-the-worlds-largest-religious-festival/articleshow/67535979.cms">Kumbh Mela 2019</a>. "The parade is also to demonstrate the traffic plan which worked very well during the ongoing <keyword id="52356" type="PERSON" weightage="20" keywordseo="Kumbh-Mela">Kumbh Mela</keyword> where 1,300 hectare of land was used for parking of vehicles, 20,000 police personnel were deployed for security and safety of the Kumbh Nagar and the millions who visited the congregation," Additional Chief Secretary (Information and Tourism) Avaneesh Kumar Awasthi told IANS. India’s <keyword id="6401155" type="UNKNOWN" weightage="20" keywordseo="kumbh-mela-2019">Kumbh Mela 2019</keyword>, the world’s largest religious gathering taking place in Prayagraj, is a 55 day long fair that began on 15 January 2019 and will last until 4th March 2019. Nearly 130-140 million visitors, pilgrims are expected to visit the Kumbh this year. <div type="Slideshow" msid="68199143" hostid="261" title="In Pics: This Indian state is trying to set a world record by parading a line-up of 500 buses" firstImageMsid="68199144" slideCount="5"></div>

In Pics: This Indian state is trying to set a world record by parading a line-up of 500 buses

<ul><li>India has kicked off the ‘Ardh’ <keyword id="52356" type="PERSON" weightage="20" keywordseo="Kumbh-Mela">Kumbh Mela</keyword> 2019, expected to be the world’s largest religious gathering with over 130 million visitors </li><li>The Ardh Kumbh or ‘half’ Kumbh Mela is held every six years at the confluence of the rivers Ganges, <keyword id="6354936" type="LOCATION" weightage="20" keywordseo="Yamuna">Yamuna</keyword> and the mythical river Saraswati. </li><li>This year’s Kumbh Mela is being held at Prayagraj in <keyword id="6357713" type="LOCATION" weightage="20" keywordseo="Uttar-Pradesh">Uttar Pradesh</keyword>, promising to be a huge source of tourist revenue for the state </li></ul>Millions of people have gathered at Prayagraj in the India’s northern state of Uttar Pradesh for Kumbh Mela, the country’s iconic Hindu festival that is celebrated every six years, for what is likely the largest religious gathering in the world. Here are some pictures from the on-going Kumbh Mela 2019- 
	
	
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Kumbh 2019: 14 spectacular photos from India's legendary Kumbh Mela, the world's largest religious festival

<keyword id="43945" type="COMPANY" weightage="20" keywordseo="Chhattisgarh">Chhattisgarh</keyword> may not be high on most lists of must-go-to travel destinations, but that also means it’s a state waiting to be explored by intrepid travellers. In just three days, you will be able to cover everything from tribal villages to waterfalls to some fascinating ancient architectural marvels. It is believed that at least ten of the fourteen years Lord Ram spent in exile was in Chhattisgarh and in a bid to attract tourists, the government <a href="https://www.financialexpress.com/lifestyle/travel-tourism/follow-lord-rams-footprints-in-dandakaranya-8-sites-to-be-developed-under-chhattisgarhs-ram-vangaman-path-plan/1772200/">plans</a> to develop eight sites as a part of Lord Shri Ram Vangaman Path. Business Insider reached out to author, travel writer, food critic, and columnist, Puneetinder Kaur Sidhu who co-authored several Lonely Planet guides on Chhattisgarh to share her experience. Here’s what she had to say: "My most abiding memory of Chhattisgarh is that of a verdurous land populated with friendly, easygoing folk. A revisit, when it happens, will be spurred on foremost for these reasons alone. Which is not to say it offers little else; au contraire! Its expansive countryside is dotted with natural, spiritual and architectural assets. Were the history buff in me to pick just one, <keyword id="358742" type="CITY" weightage="20" keywordseo="Sirpur">Sirpur</keyword>, on the banks of Mahanadi, would easily count as an attractive package of all three.” Sirpur Once an inconspicuous little town, Sirpur is now an internationally recognised tourist spot. Buddha himself is thought to have meditated here, and that’s why the Dalai Lama visits Sirpur annually. “Excavation digs have revealed ancient settlements, and a large (now) restructured Buddhist footprint,” Puneetinder said. <div type="image" title="Dalai Lama &amp;amp; Sirpur (1) (1)" msid="80192362" hostid="261" caption="&amp;lt;p&amp;gt;&amp;lt;sub&amp;gt;&amp;lt;/sub&amp;gt;Dalai Lama in Sirpur&amp;lt;/p&amp;gt;"></div> Must-do in Sirpur: “To my mind, the sculpted-brick Laxman Temple there, the backdrop to the National Dance &amp; Music Festival (2019), is the most striking monument of its time," according to Puneetinder. <div type="image" title="Laxman Temple Sirpur_Chhattisgarh Tourism Board" msid="80192367" hostid="261" caption="&amp;lt;p&amp;gt;Laxman Temple, Sirpur&amp;lt;/p&amp;gt;"></div> <keyword id="6009753" type="UNKNOWN" weightage="20" keywordseo="Chitrakote-Falls">Chitrakote Falls</keyword>: Around 260 kilometres from the capital <keyword id="45327" type="LOCATION" weightage="20" keywordseo="Raipur">Raipur</keyword> is home to Chhattisgarh's crowning glory, the magnificent Chitrakote Falls. Spanning 300 metres in width, it is the broadest waterfall in India. This horseshoe-shaped fall is at its roaring best just after the rains, but beautiful all year round. <div type="image" title="Chitrakot Waterfall (1)_Chhattisgarh Tourism Board" msid="80192370" hostid="261" caption="&amp;lt;p&amp;gt;Chitrakot Waterfall &amp;lt;/p&amp;gt;"></div> Stay: You can stay at the Chitrakote Log Hut. A peaceful place to stay, it features some fancy tents and modern cabins (some with fantastic views of the falls). Tribal life in <keyword id="68723" type="LOCATION" weightage="20" keywordseo="Bastar">Bastar</keyword>: While the Bastar region is primarily known for its tumultuous Naxal (far-left communist) activities, the current state government <a href="https://economictimes.indiatimes.com/news/politics-and-nation/naxal-activities-confined-to-few-pockets-in-chhattisgarh-minister/articleshow/79741172.cms">claims</a> that this has been confined to very few pockets and assures that the problems will soon be done away with altogether. “I got the chance to visit Chhattisgarh around 5-6 times, to cover the annual Bastar Dussehra for around 40 of the 70 days, researching the role of Gurmayis (women priests) for a fellowship and studying the tattoo culture of different tribals in the state,” says Supriya Sehgal, a Mumbai-based travel and children's book author and the co-founder of a digital marketing and production house, The Content Lab. <div type="image" title="Bastar Dussehra.36_Chhattisgarh Tourism Board" msid="80192392" hostid="261" caption="&amp;lt;p&amp;gt;Bastar Dussehra&amp;lt;/p&amp;gt;"></div> Sehgal was fascinated to be privy to centuries-old traditions at such close quarters. “It was more sublime than superlative - meeting the only surviving women priests, interviewing the oldest fully tattooed lady from the <a href="https://www.sahapedia.org/ramnami-community-chhattisgarh">Ramnami community</a>.” Considered untouchables, this community found a rather ingenious way to combat the caste system. Since they were not allowed to enter temples, they tattooed their entire bodies with the name of ‘Nirgun Ram’. <div type="image" title="A Ramnami lady with her &amp;#39;ram-ram&amp;#39; shawl and tattoos" msid="80192418" hostid="261" caption="&amp;lt;p&amp;gt;A Ramnami lady with her &amp;#39;Ram-Ram&amp;#39; shawl and tattoos&amp;lt;/p&amp;gt;"></div> “Another unforgettable experience was seeing the Bastar Dusherra's animal sacrifices and other traditional practices. I also found a strange palate for ant chutney and mahua at the many haats during my visits.” - Supriya Sehgal. Places to visit within Bastar <keyword id="3490771" type="PERSON" weightage="20" keywordseo="Danteshwari-Temple">Danteshwari Temple</keyword>: Situated in <keyword id="48720" type="LOCATION" weightage="20" keywordseo="Dantewada">Dantewada</keyword> town in Bastar District is the ancient Danteshwari Temple. The temple is one of the 51 Shakti Peethas where, it is believed, Goddess Sati’s tooth fell. What is a Shakti Peetha? You can read it <a href="https://www.indiatoday.in/travel/festivals/story/navratri-durga-puja-51-shakti-peeths-shiva-sati-amarnath-kamakhya-kolkata-kalighat-lifetr-1050105-2017-09-23">here</a>. <div type="image" title="Danteshwari Devi (1)_Chhattisgarh Tourism Board" msid="80192474" hostid="261" caption="&amp;lt;p&amp;gt;Danteshwari Devi&amp;lt;/p&amp;gt;"></div> The presiding deity of Danteshwari is the Kuldevi (family goddess) of Bastar state. This is also where the famous Bastar Dussehra takes place where, every year, thousands of tribals from surrounding villages and jungles gather to pay homage to the goddess. Her idol is taken out of the Danteshwari temple and then taken around the city in an elaborate procession. <div type="image" title="Bastar Dussehra.24_Chhattisgarh Tourism Board" msid="80192533" hostid="261" caption="&amp;lt;p&amp;gt;Bastar Dussehra&amp;lt;/p&amp;gt;"></div> <keyword id="10598436" type="UNKNOWN" weightage="20" keywordseo="Rajiv-Lochan-Mandir">Rajiv Lochan Mandir</keyword>: Forty-five-kilometers from Raipur, is a town called Rajim that harbours some fantastic ancient temples, notably the 8th-century Rajiv Lochan Mandir, dedicated to Lord Vishnu. Situated on the right bank of Mahanadi, the expansive campus hosts temples to various deities, but the main attraction is the temple dedicated to ‘Rajiv Lochan’ (the one with beautiful eyes) that is Lord Vishnu. It is <a href="https://zeenews.india.com/hindi/zee-hindustan/religion-astro/rajim-shrine-is-like-prayag-of-chhattisgarh-visit-rajiv-lochan-mamdir-here-in-malamas/754362">believed</a> that Lord Ram prayed to Ishta Devata Mahadev and Suryadev here while he was in exile. It is also said that when the world was being created the lotus that came out Lord Vishnu’s navel landed here. The annual <keyword id="1573748" type="UNKNOWN" weightage="20" keywordseo="Rajim-Kumbh">Rajim Kumbh</keyword> also takes place here. Devotees from far and wide come to wash away their sins at the holy confluence of the Mahanadi, Pairi and Sondur Rivers (also called the Triveni Sangam of Chhattisgarh). <div type="image" title="Rajim Kumbh (4) (1)" msid="80192513" hostid="261" caption="&amp;lt;p&amp;gt;Rajim Kumbh &amp;lt;/p&amp;gt;"></div> Getting around: Connectivity within the State is more-or-less limited to roads, but you can easily take an air-conditioned Volvo bus from Raipur to your choice of destination, or better still, hire a cab. The roads are in excellent condition and incredibly scenic.

Travel buffs tell you where to veer off the highway in Chhattisgarh to find some lesser-known gems

Kumbh 2019: 14 spectacular photos from India’s legendary Kumbh Mela, the world’s largest religious festival

<ul><li><keyword id="70141" type="ORGANIZATION" weightage="20" keywordseo="Justice-Katju">Justice Katju</keyword> mocked the <keyword id="95895" type="ORGANIZATION" weightage="20" keywordseo="UP-government">UP government</keyword> by posting a list of 18 Indian cities which could be given a new name. </li><li><keyword id="200296" type="PERSON" weightage="20" keywordseo="Markandey-Katju">Markandey Katju</keyword> recommended that the central and state governments could rename other cities that are also named after Mughal emperors. </li><li>The UP cabinet cited that they only changed the name due to popular demand from the people of the city. </li></ul>In an attempt to ‘restore’ the Indian culture, <keyword id="43254" type="PERSON" weightage="20" keywordseo="Yogi-Adityanath">Yogi Adityanath</keyword> announced ‘<keyword id="3481192" type="PERSON" weightage="20" keywordseo="prayagraj">Prayagraj</keyword>’ as the new name for <keyword id="17425" type="CITY" weightage="20" keywordseo="Allahabad">Allahabad</keyword> on Saturday. Since then, the decision has been criticised by many political leaders and eminent personalities. One of those being the former Supreme Court Justice, Markandey Katju, who <a href="https://twitter.com/mkatju/status/1052079927183302656">proposed</a> changing names of 18 more Indian cities and replacing all the names that are attributed to ‘Babur ki Aulads’ (the sons of Babur). 
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 Katju’s satirical twitter post showcased a list of cities which were potential candidates for a new name. Some of the recommendations include: Ahmedabad to Ashtavakra Nagar, Firozabad to Amitshahnagar, Hajipur to Hastinapur, Jamalpur to Jaiminipur, and even Ghaziabad to Ghatotkachnagar. Apart from Justice Katju, Madras High Court and Chief Justice of Allahabad Delhi have also criticised the Uttar Pradesh (UP) government. Even Congress and the Samajwadi party are protesting the decision. Akhilesh Yadav, the state’s former Chief Minister, <a href="https://www.moneycontrol.com/news/india/akhilesh-yadav-slams-yogi-govt-over-proposed-move-to-rename-allahabad-as-prayagraj-3048451.html">slammed</a> the UP government stating that current political leaders only show their work only by renaming cities. In contrast, some media <a href="https://www.ndtv.com/allahabad-news/allahabad-is-now-prayagraj-says-uttar-pradesh-minister-siddharth-nath-singh-after-cabinet-meeting-1932852">reports</a> claim that Yogi Adityanath has given Allahabad its former name ‘Prayag’ back. Even Kumbh Mela 2019, one of the most-awaited events in the city, will sport banners will with Prayagraj as the name of the city instead of Allahabad. This is not the first time that UP government has altered names. Earlier, Adityanath had renamed Mughalsarai junction in Agra to Deen Dayal Upadhyay Junction in order to give the railway station a ‘Hindu identity’.

Justice Katju ‘suggests’ new names for 18 Indian cities

<ul><li><keyword id="2801660" type="LOCATION" weightage="20" keywordseo="BARC-India">BARC India</keyword> released the second edition of its What India Watched report for 2019 which revealed that 2019 generated 48.4 trillion television viewing minutes and 1.59 billion seconds of advertising.</li><li>Despite the rollout of <keyword id="1711202" type="COMPANY" weightage="20" keywordseo="NTO">NTO</keyword>, each household watched 5 hours, 11 minutes of television every day in 2019.</li><li>Regional channels, sports and the news genre reported a steady growth.</li><li>While TV ad volumes saw a 3.6% drop, share of top 10 advertisers reported growth.</li></ul>The <keyword id="397085" type="ORGANIZATION" weightage="20" keywordseo="Broadcast-Audience-Research-Council">Broadcast Audience Research Council</keyword> (BARC) India revealed that 2019 generated 48.4 trillion television viewing minutes and 1.59 billion seconds of advertising. While Ad FCT at 1.6 billion seconds fell by 3.6% (over 2018), the share of Top 10 advertisers grew by 3.8%. The findings were a part of the second edition of BARC’s What India Watched report under which it measured 634 channels.Viewership has seen a 38% growth over the last four years. Each household watches 5 hours, 11 minutes of television every day and as many as 222 million individuals tune in to primetime television at any given minute. The report also found that despite the rollout of a new tariff order (NTO), <keyword id="659577" type="PERSON" weightage="20" keywordseo="TV-viewership">TV viewership</keyword> registered a growth in 2019. GEC and movies continued to account for 3/4th of TV viewership. This growth in viewership has given an impetus to regional language markets. Share of viewership of channels other than Hindi and the 4 South languages have risen steadily, from 15% in 2016 to 23% in 2019. Viewership of most regional language channels have doubled in the same period. English Language channels have seen a decline in viewership - one reason is that sports content - which was traditionally broadcast largely in English - is increasingly available in Hindi and regional languages. Here, viewership for Hindi language channels have grown by 31% in the last 4 years and contributed to 44% of total TV viewership in 2019 Growth of the news genre 2019 saw a 23% growth in viewing minutes for News Channels over the previous year, with the genre accounting for 8.9% of total television viewing - its highest share over the last four years. 2019 was the year of General Elections, as well as polls to elect 7 State Assemblies. Earlier in the year, there was extensive news coverage of the Pulwama Terror Attack and the aftermath of that, including the Balakot Air Strike, and capture and release of Wing Commander Abhinandan Varthaman. Later in the year, the triple talaq debate and the abrogation of Article 370 dominated headlines. Beyond political affairs, there were several other developments that drove news viewership in 2019 - severe rains and floods in many parts of the country, Chandrayaan-2, the Ardh Kumbh Mela and ICC World Cup Cricket. These ensured high viewer interest through the year, across the country. The Maharashtra Legislative Assembly elections and the run-up to government formation, Supreme Court decision on Ram Janmabhoomi-Babri Masjid dispute and the controversy around Citizenship Amendment Act also led to successive viewership peaks for the news genre. Impact of NTO On February 1 2019, the Telecom Regulatory Authority of India (TRAI)'s New Tariff Order (NTO) for Broadcasting and Cable Services came into force. The report revealed that the NTO led to a drop in percentage of households that watched 30 channels or more on an average per week, while share of homes that watched 20 channels or less increased. Growth of sports channels In 2019, sports channels saw a growth of 17% (viewing minutes) over 2018. The genre contributed to 3.2% of total TV viewership in 2019 - which was the highest over the last 4 years. Beyond cricket, the most watched sports on TV are Kabaddi, Wrestling and Football. Together, they corner 85% of viewing minutes of non-cricket events. Moreover, in 2019, about 424 million viewers (which is 51% of the total TV viewing population) watched live matches of IPL-12. BARC India's Out of Home Measurement showed that an additional 9% watched the tournament in restaurants, pubs and other such ‘Out of Home’ locations. Urban vs Rural BARC India's BI-2018 Survey estimated that 44% individuals with access to TV live in Urban areas, while 56% are in Rural India. This is an outcome of higher TV penetration in Urban areas, given that television ownership is linked largely to economic status (among other factors like availability of power, cable TV distribution etc.). The Urban and Rural viewer profile has some key differences, which influence the respective character of TV consumption: While Rural India accounts for a higher viewership share than Urban India for GEC and Movies genre, the picture is reversed for the kids genre. In News, the viewership contribution is split evenly between Urban and Rural. Advertising on TV Over the last 4 years, the volume of advertising on TV (FCT) has grown by 21%. In 2019, 11,525 Advertisers ran 76.8 million ads across 634 measured channels that reached out to 197 million homes across India. All leading products and services use TV's huge reach to connect with their target consumers. Of these, FMCG occupies the top slot, accounting for 54% of ad duration in 2019. FMCG and e-Commerce were the two segments that increased their ad volumes on TV in 2019 over the previous year. In terms of genre share in advertising, GEC, Movies and News account for the largest share of Ad volumes (78% in 2019).

Television ad volumes dropped by 3.6% in 2019, share of Top 10 advertisers grew by 3.8%: BARC India

Lucknow, Twenty two feature films, including six Bhojpuri films, have been the beneficiary of the <keyword id="43254" type="PERSON" weightage="20" keywordseo="Yogi-Adityanath">Yogi Adityanath</keyword> government's film policy. "Nearly 35 more films have been cleared by the finance committee. Bill vouchers of such films have been deposited and this means that these films would be next in line for subsidy which is cleared in a phased manner," said an official of Film Bandhu, the nodal body for film clearance and subsidy in the state. The Uttar Pradesh government has, so far, cleared subsidy worth over Rs 112.4 million for 16 Hindi and six Bhojpuri films. "The subsidy amount for 22 films is being transferred directly into the filmmakers' accounts through real time gross settlement (RTGS)," the official said. Among these 22 films are 'Anaarkali of Aarah', 'Shaadi Main Zaroor Aana', 'Sonu Ke Titu Ki Sweety' and 'Behen Hogi Teri'. Interestingly, Anurag Kashyap's 'Saand ki Aankh', which the Yogi Adityanath government had declared tax-free in 2019, is not among the subsidy beneficiaries. 'Saand Ki Aankh' stars <keyword id="699893" type="PERSON" weightage="20" keywordseo="Taapsee-Pannu">Taapsee Pannu</keyword> and Bhumi Pednekar. The film is based on the life of Chandro Tomar and <keyword id="2594110" type="PERSON" weightage="20" keywordseo="Prakashi-Tomar">Prakashi Tomar</keyword>, the two grandmothers from Baghpat in Uttar Pradesh who learnt shooting at the age of 60 years and then went on to earn accolades. Anurag Kashyap, the producer of 'Saand ki Aankh', has been vocal in his opposition to the new citizenship law and was also among 49 celebrities who had written to Prime Minister <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword> against growing intolerance. Bollywood celebrities like <keyword id="6389563" type="PERSON" weightage="20" keywordseo="Madhur-Bhandarkar">Madhur Bhandarkar</keyword> had criticized Kashyap for seeking subsidy from the same government which he was criticizing. Meanwhile, Film Bandhu spokesman said that, on an average, three films were seeking subsidy every month in the state. There is a craze among filmmakers to shoot in Uttar Pradesh locations like Varanasi, Mathura, Agra, Sarnath and Sonebhadra. In 2018, the Yogi Adityanath government had revised the existing film policy. Under the new policy if half of a film has been shot in the state, the producer would be eligible for a subsidy of Rs 1 crore, while shooting two-thirds of the film in the state would make the producer eligible for Rs 2 crores. In March 2019, Adityanath had personally given away cheques worth Rs 7 crores to 14 filmmakers for movies shot in the state and had even suggested a film on Prayagraj's 'Kumbh'. The Yogi government has also given subsidy to hit films like Boney Kapoor's "Mom", "Toilet-- Ek Prem Katha" and "Nil Batey Sannata" among others. In the new policy, including four to five actors from the state in his film also makes the producer eligible for Rs 25 lakh, while an all-UP star cast make a producer eligible for Rs 50 lakh. The government had also reworked the policy to extend cash subsidies, which were till then available only to Hindi films and those made in UP regional languages, to films shot in English or any regional language.

Sonu Ke Titu Ki Sweety makes it to Yogi government's subsidy list - which also has 6 Bhojpuri films

<ul><li><keyword id="4511745" type="PERSON" weightage="20" keywordseo="too-yumm">Too Yumm</keyword>! that was launched its journey in 2017 roped in cricketer <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> as its face pretty early in its journey.</li><li>Having Kohli as its face, along with various partnerships like <keyword id="6354312" type="COMPANY" weightage="20" keywordseo="IPL">IPL</keyword> and Inside Edge 2 have helped the brand stay visible. </li><li>Too Yumm! has expanded to many international markets and now is on its way to enter the kid’s category.</li></ul> The <keyword id="724092" type="COMPANY" weightage="20" keywordseo="RP-Sanjiv-Goenka-Group">RP-Sanjiv Goenka Group</keyword> (RPSG) ventured into the food and snacking category in 2017 with the launch of its low-calorie snacks brand, Too Yumm. The step was aimed at helping the group further its foray into the FMCG segment, which it considers to be a major growth driver. Since then, the brand has done its bit to make itself heard. It roped in Virat Kohli as a face of the brand, advertised heavily during IPL and recently partnered with Amazon Prime Video for the second season of its popular web series, Inside Edge. It has also recently came out with a high decibel campaign around four of its new flavors. Since its launch, the brand and done enough and more to stay in the public eye. Moreover, within 2 years of its launch, the brand has been able to scale its operations to reach a Rs 200 crore sales run rate in April 2019, becoming the country’s fastest growing healthy snacking brand in India. Following the reception it got in the country, it also spread to international markets including Singapore, Australia, Dubai, Oman, Bangladesh and Nepal. In a recent conversation with <keyword id="5831697" type="PERSON" weightage="20" keywordseo="Anupam-Bokey">Anupam Bokey</keyword>, CMO, RPSG, FMCG (<keyword id="4326807" type="COMPANY" weightage="20" keywordseo="Guiltfree-Industries">Guiltfree Industries</keyword>), we talk about all the brand has done so far in terms of marketing, and how it further plans to establish itself in a market that is still only opening up to the idea of healthy snacking. Edited excerpts: Q) Healthy snacking as an idea is slowly picking pace in India. Have you been able to convince consumers that healthy really means healthy and doesn’t really mean it won’t taste good? For over two years now, we have built our product around its core of healthy snacking. We waited to first successfully establish ourselves as a dominant player in the healthy snacking category before we could shift our focus to taste. By rolling out our recent flavors campaign, we have done just that. We have identified India’s favorite flavors and incorporated them into our snacks to provide an offering that ranks high on both taste and health benefits. I believe that through the flavors campaign, we will be able to convince our customers that leading a healthy lifestyle won’t mean compromising on taste. Q) Tell us a bit about the recently launched campaign and the thought behind it? Over the years, we have built our brand proposition around the health benefits of Too Yumm! Having established ourselves as a strong player in the category, we now wanted to shift our focus to what consumers tend to take into consideration, more often than not, when deciding between snacks. With our flavors campaign rolling out this year, we have identified India’s favorite flavors and incorporated them into our snacks. What makes our products stand out here is the fact that these flavors have been made specifically to cater to the Indian palete. Our new campaign ‘Har Craving ka Jawaab’ aims to position Too Yumm! as the perfect guilt-free solution to all cravings, irrespective of where or when they arise. The ad campaign reveals India’s favorite flavors according to Virat Kohli – Noodle Masaala, Dahi Pappdi Chaat, Chilli Chataka and Chilli Achaari. The TVCs deliver a strong message that no matter where or when a craving arises, it can be aptly satisfied by opening a pack of your favorite Too Yumm! flavor. Q) How has roping in Virat pretty early in your brand journey helped you build your brand image? We realized rather early on in our journey that to succeed in the healthy snacking category, we would need an influencer. With influencers picking only brands and causes that they support and can get behind, consumers take their opinions into consideration before making a purchase. For us, making Virat our health ambassador helped us successfully reach our target audience and convey the right message. Virat’s personality matches that of our brand and hence our consumers get the right idea. We make sure to rope in our health ambassador in most, if not all our communications with our consumers. Additionally, since he is an inspirational personality representing the most-loved sport of our country and falls within the target age bracket, the match seemed ideal. Being an inspiration to the youth of the country, Virat is admired for his fitness regime and healthy lifestyle. Keeping this in mind, when youngsters look at Virat endorsing and enjoying our brand, they immediately associate it to health and wellness. Our latest ad campaign built around the new flavours shows Virat satisfying his cravings by opening a pack of Too Yumm! Hence, making Too Yumm! an aspirational product for the millennial generation by default. Q) Are there any new categories that Too Yumm! is currently looking at entering? Our next aim is to expand our presence among kids. Since we have already established ourselves in the healthy snacking category and have the parents’ trust on our side, we believe now would be the right time to provide a greater variety of offerings to the children. Q) How was 2019 for brand Too Yumm? Can you share some growth figures? What are your targets for 2020, and how do you aim to achieve these numbers? 2019 has been a good year for us overall. We stayed true to the core of ‘Health’ for our brand and entrenched it further with the genres relevant to us – like sports, travel, music, humour, and health; associated with platforms such as Kumbh, IPL, Karare Strikers gaming, Amazon Prime – Inside Edge Season 2, Mughl-e-azam. In 2019, we also became the first and only FMCG brand to set a Guinness World Record at the Kumbh Mela 2019 by lighting the world’s largest diya as a symbol of good health. Within just 2 years of operation, we have managed to scale operations to reach a Rs 200 crore sales run rate by April 2019 – becoming the country’s fastest growing healthy snacking brand in India. Based on our success in India, we have also expanded distribution to International markets with Singapore, Australia, Dubai, Oman, Bangladesh and Nepal being some of the latest additions. From 5 variants and 15 flavours in the market, we aim to continue growing the healthy snacking market with the launch of newer variants and expansion to new markets. Our latest campaign focuses on the 4 hero flavors of Too Yumm! that are made to suit the India palate. Having established ourselves as a healthy snacking option, we want to introduce Too Yumm! in the kids market as well. So in totality, we have a lot of work and great plans in the pipeline for the brand. Q) How critical a role will your FMCG offerings play in RP <keyword id="6355523" type="PERSON" weightage="20" keywordseo="sanjiv-goenka">Sanjiv Goenka</keyword> Group’s overall growth? FMCG is just in its third year from a start-up; and in the very large RPSG group it’s a rather late entrant and small contributor currently. However it’s one of the most disruptive initiatives within the group that has a large vision and ambition for FMCG play with a very strong focus for the future. Q) What’s your primary media mix? We have a healthy media mix but a larger share of our communication is through TV and digital platforms as that provides us with requisite width to reach and engage our consumers. Q) Going ahead, what will be your broad marketing strategy to grow the brand further and capture a bigger market share? Our marketing strategy is more or less the same to reach our target audience – to provide our consumers with healthy yet tasty options for guilt free bingeing.

Having established itself in the healthy snacking category, Too Yumm! to foray into kid’s category soon

<ul><li>The Indian government is currently looking into counter UAV measure to take down 'rogue' drones. </li><li>Even though there are guidelines in place, the government doesn't have a mechanism in place to tell good drones from 'rogue' drones. </li><li>Nearly 50,000 drones in the Indian airspace are flying without meeting the Civil Aviation Requirements (CAR). </li></ul>It's not rare to find illegal drones <a href="http://www.micetalk.com/editions/2017/MTJul17.pdf">filming Indian weddings</a> or social events across the country. But the big, fat, Indian wedding may have to wait with the government mulling over options to counter unlicensed drones in India's airspace. "We don't know which drone is rogue and which is good. We should have technology to counter it. Whether you go in for commercial or security purposes, the technology has to be such which can prevent the <keyword id="6039791" type="UNKNOWN" weightage="20" keywordseo="rogue-drones">rogue drones</keyword> in our country," Rakesh Asthaana, Director General, Bureau of Civil Aviation Security (BCAS) said. "We have taken the live trials; second pilot has just been completed and we are in the process of finalising our reports which we will be submitting to the ministry soon," Asthaana shared. Before the <a href="https://www.businessinsider.in/flying-drones-is-finally-legal-in-india/articleshow/65573434.cms">drone guidelines</a> were implemented in India, there were around 50,000 drones operating in its air space, according to a report by FICCI and E&amp;Y. Even though these drones were flying around, almost none of them meet the Civil Aviation Requirements (CAR) and aren't compliant with the no-permission no-take off (NPNT) mandate. So there's no way to stop them even if they're spotted flying against the law. Social 'rogue' drones It's not just weddings that are in question. The risk is greater when the event in question is on a bigger scale — like the Kumbh Mela were <a href="https://timesofindia.indiatimes.com/city/allahabad/1-4-crore-people-take-dip-as-kumbh-mela-begins/articleshow/67543932.cms">140 million</a> people were taking a dip in the Ganga this year. At the same time, there was a <a href="https://www.indiatvnews.com/news/india-kumbh-mela-2019-isis-issues-threats-of-chemical-attack-ndrf-conducts-mock-drill-499659">terrorist threat</a> at large. A disruption from a 'rogue' drone at this time can potentially result in severe damage, according to the report. It also highlights that India more vulnerable to collateral damage because of its high population density of 411 persons per square kilometer. Drones, which can be controlled wirelessly, can be controlled from anywhere within a 13 square kilometer area — larger than an Indian city suburb. So, that makes tracking the person controlling the drone difficult to track down. Irresponsible 'rogue' drones The threat of drones isn't only to people on the ground but also to other vehicles that share the same air space. The International Air Transport Association (IATA) estimates that India's aviation industry will continue to grow at a rapid pace. As of March 2019, India had 103 operation airports with India planning to hit 190 to 200 airports by 2040. The increasing amount of aircraft means there more air traffic for drones to be wary of. Irresponsible or mistaken 'rogue' drones can increase the risk faced by flights. CAR can't stop 'rogue' drones The first official notice to ban the use of unmanned aerial vehicles (UAVs) in the Indian air force was issued back in 2014 by the Directorate General of Civil Aviation (DGCA). But, despite the notice it was difficult to actually enforce the ban. India's geographical vastness limits the ability of the government to monitor flights of these 50,000 'rogue' drones that aren't registered with the authorities. And, that's where counter unmanned aerial system (cUAS) technology comes in. Traditional methods like anti-aircraft radars don't generally pick up on drones because they have been designed to detect large metallic object that move fast. Drones, on the other hand, move slower and fly lower. The first step is normally to mandate no-fly zones, which is something the Indian government has already implemented with the green, amber and red zones. The NPNT process ensures that drones are automatically directed back to their home location before they actually enter a fly zone. But, a complete cUAS system has to be capable of detecting, tracking as well as intercepting drones. "If we can manufacture world class drones within the country, we can obviously manufacture world class <keyword id="7937097" type="UNKNOWN" weightage="20" keywordseo="counter-drone-measures">counter drone measures</keyword>. Otherwise what will happen is dependence on global market will continue for the anti-drone measures as it is for drones currently," shared Sanjay Jaju, Joint Secretary in the Department of Defence Production at the Ministry of Defence.

Drones at big, fat, Indian weddings might not be able to fly under the radar anymore

<ul class="summary-list"><li>Prime Minister Narendra Modi told India's 1.3 billion people on Tuesday to stay home, bringing the global total of people under coronavirus lockdown to around 2.9 billion. </li><li>At around one-third of the global population, <a href="https://www.afp.com/en/news/15/one-third-humanity-under-virus-lockdown-doc-1q57be16">according to Agence France-Presse</a>, that figure is more people than were alive on Earth to witness World War II.</li><li>Lockdowns around the world vary, from full quarantine to restrictions on travel, to closure of businesses. But all in all, billions of people are now affected. </li><li>The scale of the current coronavirus lockdowns is hard to compare to even some of the largest human events, including world wars and mass migrations.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>In a single announcement on Tuesday, Indian Prime Minister Narendra Modi almost doubled the planet's tally of people who have been placed under lockdown to avoid the spread of the coronavirus. His strict order to the nation's 1.3 billion people to stay home brings the global number of people under some form of lockdown to around 2.6 billion - one-third of the human population, <a href="https://www.afp.com/en/news/15/one-third-humanity-under-virus-lockdown-doc-1q57be16">according to Agence France-Presse</a>. That's more humans than were even alive to witness World War II. The virus has infected <a href="https://www.businessinsider.com/china-virus-everything-we-know-deadly-2019-ncov-wuhan-spread-2020-1?r=US&amp;IR=T">a reported 425,000, and killed 18,900 people</a>, with many more suspected to be infected but unconfirmed. The accuracy of reported infections varies hugely from country to country due to political complications and how widespread the country's testing policy is. But outside of those grim statistics, on the level of daily life, it has become difficult to quantify the sheer scale of the impact the coronavirus has had on the human population in the few short weeks since the earliest case emerged <a href="https://www.businessinsider.com/coronavirus-patients-zero-contracted-case-november-2020-3?r=US&amp;IR=T">some time around mid-November 2019</a>.Global governments have reacted with varying forms of restriction that now affect roughly one in three of the human population and which affect everything from transport, commerce, social gatherings, and in many cases the ability to leave one's home at all. "Lockdown" is not a technical term, but is increasingly used to describe anything from a mandatory full quarantine, to non-mandatory recommendations halting businesses and events or telling people to stay home, as Lindsay Wiley, a health law professor at the Washington College of Law, <a href="https://www.vox.com/science-and-health/2020/3/10/21171464/coronavirus-us-lock-down-travel-restriction-italy">told Vox</a>.The numbers of people affected today dwarf even the largest-scaled events that come to mind. The two largest global conflicts in human history - the first and second world wars - were fought by a combined total of around 135 million, according to <a href="https://www.britannica.com/event/World-War-I/Killed-wounded-and-missing">Encyclopaedia</a> <a href="https://www.britannica.com/event/World-War-II">Britannica</a>.In 1940, the world population was 2.3 billion, <a href="https://www.census.gov/data/tables/time-series/demo/international-programs/historical-est-worldpop.html">according to the United States Census Bureau</a> - still less than the number of people under lockdown today. Other mass-scaled events, such as human migrations, also provide a poor metric by which to measure the current coronavirus impact.The combined estimated number of people traveling for the world's largest annual human migrations - Chinese New Year, Prayagraj Kumbh Mela in India, Thanksgiving in the US, and the Islamic pilgrimages of Arba'een and the Hajj - is 690.5 million, <a href="https://www.statista.com/chart/16906/holiday-travel-events/">according to Statista</a>. Those numbers, of course, were gathered before the Chinese government began to cancel New Year festivities in 2020 to stem the spread of the virus. One of the only comparable human events to affect people on this scale happens to be <a href="https://www.businessinsider.com/1918-flu-pandemic-pictures-2012-8?r=US&amp;IR=T#the-symptoms-of-the-spanish-flu-were-particularly-frightening-beginning-with-the-ears-the-victims-face-would-begin-to-turn-blue-as-oxygen-was-deprived-a-bloody-liquid-would-begin-to-fill-the-victims-lungs-until-the-victim-would-suffocate-and-die-6">the 1918-19 Spanish Flu</a>. Though the situation is very different in epidemiological terms, one common point is the extent of its reach compared to the global population. The virus infected one-third of the population, which at this time was around 500 million. Today, perhaps this one-third of humanity under lockdown can at least be thankful the statistic doesn't refer to infections - yet.These are countries currently imposing some form of stay-at-home order, or business and events closure order, and how many people each involves*:<ul><li>Argentina, population 45.5 million: Citizens only allowed to leave homes for essential services, enforced by police, until March 31.</li><li>Australia, population 24.9 million: Non-essential businesses closed and parents given the option to keep children out of school. </li><li>Belgium, population 11.4 million: Citizens asked to stay home other than for essential services, with lockdown estimated to continue until at least mid-May.</li><li>China (Wuhan), population 11 million, <a href="http://www.xinhuanet.com/english/2019-03/26/c_137925106.htm">according to state media</a>: Citizens asked to stay home other than for essential services. The quarantine is expected to lift on April 8, <a href="https://edition.cnn.com/2020/03/24/asia/coronavirus-wuhan-lockdown-lifted-intl-hnk/index.html">according to CNN</a>. 16 other cities in the same province of Hubei were also under lockdown until Wednesday.</li><li>Colombia, population 49.7 million: Quarantine limiting population movement except for essential services, until April 11, with those over 70 asked to stay home until the end of May, <a href="https://www.bbc.co.uk/news/world-latin-america-51999594">according to the BBC</a>.</li><li>Denmark, population 5.8 million: No groupings of over 10 people, and schools, libraries, restaurants, and other businesses closed.</li><li>France, population 66.9 million: Citizens asked to stay home other than for essential services, until at least the end of March.</li><li>Germany (Bavaria), population 12.9 million, <a href="https://ec.europa.eu/growth/tools-databases/regional-innovation-monitor/base-profile/bavaria">according to the European Commission</a>: 16 of Germany's states have restricted businesses and public gatherings. But Bavaria has gone further and forbidden citizens from leaving their homes without good reason until at least April 4, <a href="https://www.politico.eu/article/german-state-of-bavaria-heads-for-full-coronavirus-lockdown/">according to Politico</a>.</li><li>India, population 1.3 billion: A "total ban on venturing out of your homes," said Prime Minister Narendra Modi, until at least April 21, <a href="https://edition.cnn.com/2020/03/24/asia/india-lockdown-coronavirus-intl/index.html">according to CNN</a>.<a href="https://edition.cnn.com/2020/03/24/asia/india-lockdown-coronavirus-intl/index.html"></a></li><li>Ireland, population 4.9 million: Education, cultural, and childcare facilities closed, and limits on the number of people at social events.</li><li>Israel, population 8.9 million: Citizens asked to stay home except for food and medicine, with potential to empower police enforcement.</li><li>Italy, population 60.4 million: Nationwide lockdown affecting nearly all forms of public life. </li><li>Jordan, population 9.9 million: Citizens unable to leave home at all, with potential punishment of life imprisonment if disregarded.</li><li>Kenya, population 51.4 million: Schools, pubs and restaurants closed. </li><li>Kuwait, population 4.1 million: Citizens prohibited from visiting restaurants and gyms, no commercial flights, and an evening curfew. </li><li>Malaysia, population 31.5 million: Travel in and out of the country banned, large gatherings canceled and non-essential businesses shut down. </li><li>Morocco, population 36 million: No international flights, and mosques, schools and restaurants closed.</li><li>New Zealand, population 4.9 million: Citizens asked to stay home until at least the end of April.</li><li>Norway, population 5.3 million: Ports, airports and schools closed, cultural events cancelled, and non-Nordic visitors under automatic quarantine, until April 15, <a href="https://www.thelocal.no/20200324/norway-extends-coronavirus-lockdown-until-after-easter">according to The Local</a>.</li><li>Poland, population 37.9 million: Bars and restaurants closed, no foreigners to enter the country, and incoming people subject to automatic quarantine, until April 11.</li><li>South Africa, population 57.8 million: Under lockdown until at least April 15.</li><li>Spain, population 46.7 million: Under full lockdown until Friday, with the possibility of extension.</li><li>UK, population 66.5 million: Citizens asked to stay home except for essential services.</li><li>US, <a href="https://www.nbcnews.com/news/world/75-million-americans-under-virtual-lockdown-after-italy-suffers-huge-n1165591">partial lockdown for 75 million</a> Americans: The United States is proceeding on a state by state, city by city basis for its 327 million citizens.</li></ul>For more extensive detail on these countries' lockdowns, <a href="https://www.businessinsider.com/countries-on-lockdown-coronavirus-italy-2020-3?r=US&amp;IR=T#china-implemented-the-largest-quarantine-in-human-history-to-try-to-contain-the-coronavirus-locking-down-at-least-16-cities-at-the-end-of-january-7">see Business Insider's coverage here</a>. *All population estimates from <a href="https://data.worldbank.org/">World Bank Open Data</a> unless otherwise stated.Get the latest <a href="/coronavirus-covid19">coronavirus analysis and research</a> from Business Insider Intelligence on how COVID-19 is impacting businesses.

You Searched For "kumbh 2019" and got 12 results

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