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Mumbai, "<keyword id="1835032" type="General" weightage="100" keywordseo="drishyam" source="Orion">Drishyam</keyword> 2", headlined by <keyword id="6354714" type="General" weightage="50" keywordseo="ajay-devgn" source="Orion">Ajay Devgn</keyword>, has minted more than Rs 100 crore at the domestic box office, the makers said on Friday. In a press note, production banner Panorama Studios shared the latest box office figures of the film, which opened to positive reviews upon its release on November 18. "The film has shattered many records since its release. The second highest grosser and opener of the year has entered the Rs 100 crore club in its first week," the statement read. The movie is a sequel to Devgn's 2015 crime thriller "Drishyam", which was the Hindi remake of the Mohanlal-starrer Malayalam movie of the same name. The sequel to the Malayalam film released in February 2021. "Drishyam 2" also stars Shriya Saran, Tabu, Rajat Kapoor, and Ishita Dutta and Akshaye Khanna. It is produced by Bhushan Kumar, <keyword id="429011" type="General" weightage="50" keywordseo="kumar-mangat-pathak" source="Orion">Kumar Mangat Pathak</keyword>, Abhishek Pathak and <keyword id="7498" type="General" weightage="50" keywordseo="krishan-kumar" source="Orion">Krishan Kumar</keyword>. The film is presented by Viacom18 Studios, T-Series and Panorama Studios. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/oneplus-nord-watch-review-a-decent-watch-with-a-hint-of-premiumness-under-a-budget/articleshow/95281350.cms">OnePlus Nord Watch review: A decent watch with a hint of premiumness under a budget</a> <a href="https://www.businessinsider.in/science/news/this-bio-engineered-houseplant-claims-to-clean-the-air-as-efficiently-as-30-air-purifiers/articleshow/95507043.cms">This bio-engineered houseplant claims to clean the air as efficiently as 30 air purifiers</a>

'Drishyam 2' crosses ₹100 crore mark at box office

"<keyword id="1835032" type="General" weightage="100" keywordseo="drishyam" source="Orion">Drishyam</keyword> 2", fronted by <keyword id="6354714" type="General" weightage="80" keywordseo="ajay-devgn" source="Orion">Ajay Devgn</keyword>, has raised more than Rs 150 crore at the domestic box office, the makers said on Friday. Production banner Panorama Studios shared the latest box office figures of the suspense thriller movie, which opened to positive reviews upon its release on November 18. "Sach aur jhooth ke drishya audience ko pasand aa rahe hain! 2nd Tuesday Net India collection - 5.15 cr, Net Grand total - 154.48 cr," the company posted on its official Twitter page. The movie is a sequel to <keyword id="243805" type="General" weightage="50" keywordseo="devgn" source="Orion">Devgn</keyword>'s 2015 crime thriller "Drishyam", which was the Hindi remake of the Mohanlal-starrer <keyword id="25099" type="General" weightage="50" keywordseo="malayalam" source="Orion">Malayalam</keyword> movie of the same name. The sequel to the Malayalam film released in February 2021. "Drishyam 2" also features actors Shriya Saran, Tabu, Rajat Kapoor, Ishita Dutta and Akshaye Khanna. The film is produced by <keyword id="24468" type="General" weightage="50" keywordseo="bhushan-kumar" source="Orion">Bhushan Kumar</keyword>, Kumar Mangat Pathak, Abhishek Pathak and Krishan Kumar. It is presented by Viacom18 Studios, T-Series and Panorama Studios. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/burma-burma-a-burmese-restaurant-chain-raises-over-2-million-in-seed-funding/articleshow/95878243.cms">Burma Burma, a Burmese restaurant chain, raises over $2 million in seed funding</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/ndtv-scrip-hits-upper-circuit-after-prannoy-and-radhika-roy-resign/articleshow/95878524.cms">NDTV scrip hits upper circuit after Prannoy and Radhika Roy resign</a>

Ajay Devgn's Drishyam 2 crosses Rs 150 crore mark

Forming a pre-poll alliance in Haryana, <keyword id="6354944" type="DEFINITION" weightage="20" keywordseo="aam-aadmi-party">Aam Aadmi Party</keyword> (AAP) and Jannayak Janta Party (JJP) will face the Lok Sabha Elections 2019 together. As per the agreement, AAP will field its candidate from Ambala, Karnal and <keyword id="47896" type="LOCATION" weightage="20" keywordseo="Faridabad">Faridabad</keyword>. Naveen Jaihind will contest from Faridabad, Prithvi Raj, former Director General of Police will fight from Ambala and advocate Krishan Kumar Agarwal will contest from Karnal. JJP said its candidates will face the elections from Bhiwani-Mahendragarh, Sirsa, <keyword id="49507" type="LOCATION" weightage="20" keywordseo="rohtak">Rohtak</keyword> and Hisar Lok Sabha constituencies. JJP founder <keyword id="1995027" type="PERSON" weightage="20" keywordseo="Dushyant-Chautala">Dushyant Chautala</keyword> will face the elections once again from Hisar. Pradeep Deswala will be the JJP candidate from Rohtak. Nirmal Singh Malhadi will face the elections from Sirsa and Swati Yadav will fight for JJP from Bhiwani-Mahendragarh. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Haryana </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;"> </td><td style="border-left:solid #000000 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;"> </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Constituency </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Polling Date </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">JJP+AAP Candidate Names </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Ambala </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">May-12 </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Prithvi Singh (AAP) </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Kurukshetra </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">May-12 </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Jai Bhagwan Sharma (JJP) </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Sirsa </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">May-12 </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Nirmal Singh (JJP) </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Hisar </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">May-12 </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Dushyant Chautala (JJP) </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Karnal </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">May-12 </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">krishan Agarwal (AAP) </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Sonipat </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">May-12 </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Digvijay Chautala (JJP) </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Rohtak </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">May-12 </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Pradeep Deshwal (JJP) </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Bhiwani Mahendragarh </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">May-12 </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Swait Yadav (JJP) </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Gurgaon </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">May-12 </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Mahmood Khan (JJP) </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Faridabad </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">May-12 </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Naveen Jaihind (AAP) </td></tr></tbody></table>

AAP and JJP Candidate list for Haryana in Lok Sabha Election

New Delhi, Mar 19 () Yes Bank on Thursday said it has transferred a Rs 389-crore fixed deposit account of Shree Jagannath Temple Administration, Puri, to State Bank of India. The fixed deposit (FD) account of the temple has accrued a total interest of Rs 8.23 crore. "As per the term of condition of FD placed with us, Yes Bank Ltd has fully paid all the quarterly interest on time up to December 31, 2019. The remaining interest that has accrued till March 19, 2020, has been remitted along with the principal amount of Rs 389 crore to SBI account of Jagannath Temple Corpus Fund," Yes Bank on Thursday said in a letter, accessed by . In the letter addressed to Chief Administrator Krishan Kumar of the famous temple shrine in eastern India, Yes Bank said it has two more FDs of Rs 156 crore which will be transferred by the end of this month. These FDs of Rs 156 crore are also under no-premat option which does not allow the bank to pay prematurely, the letter said. "As the extended guidelines of the regulator, we shall remit the principal amount of Rs 156 crore and interest up to date on the date of maturity that is March 30, 2020, to the designated account of Jagannath Temple Corpus Fund...to SBI Main Branch Puri," Yes Bank said in the letter undersigned by its Senior Vice-President Jaydev Das. Yes Bank resumed its full banking services from Wednesday evening and customers started visiting the branches from the morning of Thursday. KPM HRS

Yes Bank transfers Puri Jagannath Temple's Rs 389-cr FD account to SBI

<keyword id="1042120" type="PERSON" weightage="100" keywordseo="Uber">Uber</keyword>, the car-riding app, has already gone ahead the concept of making cars available to users, after launching autos and bikes in different cities. It has now launched the <keyword id="2801898" type="UNKNOWN" weightage="100" keywordseo="uberAUTO">uberAUTO</keyword> service in Odisha’s capital city Bhubaneswar, and the event has coincided with formation day of Odisha. 
 
"In line with our vision to provide technology-backed, low-cost smart mobility solutions, uberAUTO has been launched in Bhubaneswar, the city that recently topped the smart city list," a release from Uber said. 
 
"Auto-rickshaws play a big part in city transport, and uberAUTO will help transform the existing transportation options by using the best-in-class technology." 
 
Bhubaneswar Municipal Corporation (BMC) Mayor Ananta Narayan Jena inaugurated the service this morning, in the presence of MLA (Bhubaneswar North) Priyadarshi Mishra, and BMC Commissioner Krishan Kumar. 
 
Jena said, "The Smart City project is a priority for Bhubaneswar and we welcome initiatives like uberAUTO which provide smart mobility solutions. Such solutions will make travelling in the city safer as well as more affordable and convenient for citizens of Bhubaneswar." 
 
Ashwin Dias, General Manager, Uber East, said: "We are excited to launch uberAUTO in Bhubaneswar - India's top smart city. Auto-rickshaws are a key part of the city and with our new service, uberAUTO drivers will spend less time waiting for passengers, thereby earning more income each day." 
 
The service would let users book autos priced at Rs 15 base fare at Rs 3/km plus Rs 1/minute. 
 
<a href="http://1.bp.blogspot.com/-Q1CuU7w56IY/VSngCiCPPNI/AAAAAAAAMPk/ALm5mnV4G8s/s1600/UBER%2BAUTO%2BPICS.png">Image source</a>

And now, take a ride in an uberAuto

Mumbai, Streamer Disney+ <keyword id="2739840" type="General" weightage="20" keywordseo="Hotstar" source="Orion">Hotstar</keyword> on Wednesday announced its new series, "<keyword id="3604811" type="General" weightage="20" keywordseo="Kaala" source="Orion">Kaala</keyword>", created and directed by Bejoy Nambiar. Described as an "edge-of-the-seat crime thriller", the show follows the story of an Intelligence Bureau (IB) officer and a game of power in the murky world of Kaala, a press release stated. It features an ensemble cast of Avinash Tiwary, Rohan Vinod Mehra, Nivetha Pethuraj, Taher Shabbir and Hiten Tejwani. With "Kaala", the team has taken a deep dive into the "heart of the underbelly of the crime while also exploring the darkness in human souls", said Nambiar, known for films such as "Shaitan", "David" and "Taish". "My fascination with the genre goes back years, and 'Kaala' is the culmination of that curiosity. Our journey began with extensive research, peeling back layers to reveal the intricate dance between power, intrigue, and the allure of wealth and their power play in the lives of people who have gone through difficult trauma," the filmmaker said in a statement. "Brace yourselves for a roller-coaster ride that exposes the raw nerve of a society where these forces call the shots. 'Kaala' doesn't hold back - it's a reflection of the world we live in, unfiltered and unapologetic," he added. "Kaala" is produced by Nambiar, along with T-Series' Bhushan Kumar and Krishan Kumar. "In the world of music and entertainment, we have always explored new things and stayed ahead of the curve. 'Kaala' is our first ever web series and we are glad to associate with Disney+ Hotstar for the same. It is a very intriguing story and we're very happy to present it," Bhushan Kumar said. Gaurav Banerjee, Head - Content, Disney+ Hotstar &amp; HSM Entertainment Network, Disney Star, said the series marks the streamer's first association with T-Series and Nambiar. "The show is a story of power, revenge, money and politics well presented through excellent performances by our stellar cast and hope the audience will enjoy it," he added. "Kaala" will start streaming soon on Disney+ Hotstar.

Disney+ Hotstar unveils new series 'Kaala' from filmmaker Bejoy Nambiar

Table tennis star Manika Batra and cricketer Deepti Sharma were among those who were presented the <keyword id="127507" type="ORGANIZATION" weightage="20" keywordseo="National-Sports-Awards">National Sports Awards</keyword> by President <keyword id="6354561" type="UNKNOWN" weightage="20" keywordseo="ram-nath-kovind">Ram Nath Kovind</keyword> on Saturday. Commonwealth Games gold medallist Batra, alongwith Indian women's hockey captain Rani Rampal and 2016 Rio Paralympics gold medallist Mariyappan Thangavelu were presented the <keyword id="9847721" type="UNKNOWN" weightage="20" keywordseo="Rajiv-Gandhi-Khel-Ratna-Award-">Rajiv Gandhi Khel Ratna Award.</keyword> Deepti meanwhile was conferred the Arjuna, as were Atanu Das (archery), Chirag Shetty (badminton), Vishesh Bhriguvanshi (basketball), Manish Kaushik and Lovlina Bograhain (boxing), Sawant Ajay Anant (Equestrian), Sandesh Jhingan (football), Akashdeep Singh(hockey), Deepak (kabaddi), Kale Sarika Sudhakar (kho kho), Dattu Baban Bhokanal (rowing), Saurabh Chaudhary and Manu Bhaker (Shooting), Madhurika Suhas Patkar (table tennis), Divya Kakran and Rahul Aware (wrestling), Shiva Keshavan (luge), Suyash Narayan Jadhav (para swimming), Sandeep (para athletics) and Manish Narwal (para shooting). Shooting coach Jaspal Rana, who is credited with overseeing the careers of the likes of Saurabh and Manu and thus playing a major role in India's recent dominance in the sport, is among nine coaches who have been conferred the Dronacharya Award in the regular category. Yogesh Malviya (Mallakhamb), Jude Felix Sebastian (Hockey), Kuldeep Kumar Handoo (Wushu), and Gaurav Khanna (Para Badminton) were also conferred the Dronacharya. Meanwhile Dharmendra Tiwary (archery), Purushotham Rai (athletics), Shiv Singh (boxing), Romesh Pathania (hockey), Krishan Kumar Hooda (kabaddi) and Vijay Bhalchandra Munishwar (para powerlifting) received the Dronacharya Lifetime award. Kuldip Singh Bhullar (athletics), Jincy Philips (athletics), Pradeep Shrikrishna Gandhe (badminton), Trupti Murgunde (badminton), N Usha (boxing), Ajit Singh (hockey), Manpreet Singh (kabaddi), J Ranjith Kumar (para athletics), Satyaprakash Tiwari (para badminton), Manjeet Singh (rowing), Late Sachin Nag (swimming), Nandan P Bal (tennis) and Netarpal Hooda (wrestling) were conferred the Dhyan Chand Award. The Tenzing Norgay National Adventure Awards were conferred to Anita Devi (Land Adventure), Col Sarfraz Singh (Land Adventure), Taka Tamut (Land Adventure), Keval Hiren Kakka (Land Adventure), Satendra Singh (Water Adventure) and Late Magan Bissa (Life Time Achievement). Panjab University won the Maulana Abul Kalam Azad (MAKA) Trophy. Pune's Army Sport Institute, Lakshya Institute, Delhi's ONGC, Air Force Sports Control Board, and International Institute of Sports Management (IISM) in Mumbai were conferred the Rahstriya Khel Protsahan Puraskar.

National Sports Awards presented by President Ram Nath Kovind to India’s top sportspersons

Indian <keyword id="34523" type="CITY" weightage="100" keywordseo="fmcg">FMCG</keyword> major Dabur is now extending its popular digestive brand Hajmola into the ready-to-drink beverage category as consumers are shifting to more functional drinks like Aampanna or Jaljeera from carbonated drinks. The new drink brand — christened Hajmola Yoodley — is set to be launched in six Indian flavours. 
 
 "Hajmola has a strong equity of chatpata taste. We are leveraging that same equity here for chatpata Indian ethnic drinks," <keyword id="6373748" type="CITY" weightage="100" keywordseo="Dabur-India">Dabur India</keyword> marketing head (foods) Sanjay Singal told TOI. At present, Dabur operates in the beverage category with its Real and Real Activ range of fruit juices and nectars. 
 
While the Rs 14,000-crore domestic soft drinks market — dominated by multinational companies such as <a href="http://www.businessinsider.in/Coca-Cola-To-Drop-Controversial-Chemical-From-Its-Drinks/articleshow/34726902.cms">Coke</a> and <keyword id="54572" type="CITY" weightage="100" keywordseo="PepsiCo">PepsiCo</keyword> — has started showing signs of slowing down, the organized market for ethnic flavoured beverages stands at around Rs 150 crore and is growing fast on a smaller base. The unorganized market for such drinks is larger and is estimated to be at least Rs 1,400 crore in size. However, industry experts say that ethnic beverages are very niche and are unlikely to become mainstream anytime soon. "<keyword id="6391475" type="CITY" weightage="100" keywordseo="Coca-Cola">Coca-Cola</keyword> used to have this digestive drink named Rimzim cola and it doesn't exist now. Local drinks such as Mangola had a cult following before it fizzled out. Mainstream drinks in India still mean flavours such as cola, mango, lemon and orange," Arvind Singhal, retail expert and founder of Technopak, told TNN. Even Parle's coffee-flavored drink Cafe Cuba has disappeared from retail shelves. 
 The new Hajmola Yoodley ready-to-drink beverage range is being launched across the country in a 250ml pack, priced at Rs 30. It will be available in six different variants — Awaara Aam Panna, Nimboora Shikanji, Go Goa Guava, Jhakaas Jaljeera, Golmaal Golgappa and Kabhi <keyword id="2968197" type="UNKNOWN" weightage="100" keywordseo="Kala-Kabhi-Khatta">Kala Kabhi Khatta</keyword>. 
 The other dominant player in the space, <keyword id="1107665" type="COMPANY" weightage="100" keywordseo="Hector-Beverages">Hector Beverages</keyword>, the maker of Paperboat brand of ethnic drinks, opened its second manufacturing plant in Mysore in March. It has currently been valued at around $100 million. Neeraj Kakkar, co-founder of Hector Beverages and a former Coca-Cola employee, said, "We are growing at a very fast pace but the challenge is distribution. We are working hard to work out the right distribution channels." 
 
Dabur, on the other hand, wants to be future-ready. Dabur India executive director (consumer care business) Krishan Kumar Chutani, said, "The first part of this initiative saw the launch of brand Hajmola in a liquid candy format last year and the introduction of Chocolate Chyawanprash, to name a few. We are now getting into the second and more aggressive part of the initiative." 
 
(Image credits: Indiatimes)

Dabur to launch health drink soon: Hajmola Yoodley

<ul><li>Vatika #NotesByNature is the world’s first <keyword id="2285" type="PERSON" weightage="20" keywordseo="Music-Album">music album</keyword> composed by plants for responsible humans.</li><li>The concept was created by ^ a t o m network.</li></ul>Vatika, a natural hair care brand, has launched an innovative initiative to create a music album named #NotesByNature, entirely created from plants for responsible humans. <div type="Youtube" id="4woZypMcRl0" title="Notes By Nature - The world's first music album by plants for responsible humans | Vatika Naturals" thumbUrl="https://i.ytimg.com/vi/4woZypMcRl0/mqdefault.jpg"></div> It is a shining example of how magical the marriage between technology and creativity can be for brands. Vatika #NotesByNature is the world’s first music album composed by plants for responsible humans. Cactus, Almond, Lemon, Coconut and Olive plants and trees have come together to create five beautiful tracks, aptly titled Hudu, Bliss, Aman, Serenity and Nirvana respectively. The idea is that each track will help consumers to relax, meditate and exercise better. And for every 1,000 plays of the album, which is available on <a href="https://youtube.com/playlist?list=PLlO_GEKFszyVUIJD2xvQGhInHeePf6LoQ">YouTube</a>, <a href="https://open.spotify.com/album/1N0yBb0Ib0boSh2x7xFjWL?si=LSx9M3Y7TZiWgNVV2sKbpw">Spotify</a>, Apple music, <keyword id="881139" type="COMPANY" weightage="20" keywordseo="SoundCloud">SoundCloud</keyword>, Facebook, Instagram, Twitter and TikTok, Vatika will plant one tree. By decoding the subtle musical notes from plants with the help of today’s technology, the concept was created by ^ a t o m network – and the campaign will be extended globally to Asia, Europe and Africa. Krishan Kumar Chutani, CEO, Dabur International said: “Vatika’s commitment to nature is now in sync with our consumers desire to help the environment. The campaign is making this a reality by planting a tree for every thousand plays. We would invite responsible citizens to participate in this initiative for the noble cause” Nishant MSN, head of marketing – Vatika added: “For 25 years, Vatika Naturals has nourished our hair with rich natural ingredients, this campaign helps to nourish our mind through music created by plants and we will be rolling out this campaign at a global level very soon”. Amit Patel, Head – digital marketing and e-commerce, Dabur International elaborated: “The pandemic has led to surge in downloads of mental wellness apps and specifically, those focused on meditation and dealing with anxiety. There is no better feeling than listening to mindful music created by plants to destress in these challenging times”. Yash Kulshresth, National Creative Head ^ a t o m , "Sometimes, you don't have to invent things but apply existing innovations to put the brand in a new light. When we came across the tech, we knew it needed to have a larger purpose. Notes By Nature is a giant leap by Vatika Naturals to get into the intangible products space without diluting its core of providing natural nutrition to its consumers." Ananda Sen, National Creative Head ^ a t o m , "The concept of converting electric variations into musical graphs is unique. The original composition is by plants. We used the tech on several plants of the same ingredients to get the best output. With the musicians' help, we carefully selected the instruments with a soulful and calming appeal and created the album in 6-7 months. " Agency: ^ a t o m network. National Creative Head: Yash Kulshresth, Ananda Sen Creative Team: Ruchika Guha, Rajat Patekar Account Lead: Ruhee Chamadia Production House: Another Idea (Gaurav Gandhi) Music Composer: Sharukh &amp; Mehar

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