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Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report

Consumers also value the brands who contribute to their mental and emotional well-being

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2 mins read

Selena Gomez's $70 million in blush sales makes sense her brand really is that good

Bloomberg reported on Thursday that Selena Gomez's brand Rare Beauty is on track to triple its make…

Amanda Krause   


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1 min read

Walmart execs say own-brand sales are growing as customers cut spending, and suggest that other brands could put their prices down to compete

Walmart CEO Doug McMillon told CNBC that by keeping prices low the retailer could push other brands…

Grace Dean   


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More beauty brands are ditching plastic packaging — and consumers are buying in

From annual sustainability reports to going "zero-waste," smaller beauty brands see the value in su…

Korie Wilkins   


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3 mins read

An online community of Dunkin' lovers is being torn apart as drama surrounding their new loyalty program blows up on social media

Dunkin' introduced changes to its loyalty program last week, leading to heated debate among fans on…

Michele Theil   


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Alia Shoaib   


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Outdoor Voices founder is mocking the athletic brand on social media after her contentious ouster 3 years ago

Tyler Haney has been criticizing the brand's posts since March. Under one photo the founder and ex-…

Jennifer Ortakales Dawkins   


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Video brands will spend 57% of their budgets on digital advertising in 2020: Zenith Report

Increased viewing, content and competition mean ad spend by video entertainment brands will fall ju…

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Ex-employees at Taser-making company felt pressured to get tattooed or shocked in front of crowds, report says

According to a Reuters investigation, ex-staffers described the company as having an "all-in" and h…

Beatrice Nolan   


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Our aim is to become a billion dollar company by the end of 2022: Arvind Iyer, Cuemath

The platform underwent a rebranding recently, aimed at representing its evolution over the past 1.5…

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3 mins read

How can brands win over millennials: Mastercard

Millennials are tech-savvy, hyper-connected, optimistic about the future and they prioritize spendi…

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Burger King’s customer loyalty soars after its 'Order From McDonald’s' campaign

90% of customers agree to increased brand loyalty for Burger King after reading the letter named Or…

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3 mins read

India’s luxury brand market to be driven by tier 2, 3 cities: Report

The key Indian cities which contribute to the rising luxury and premium goods consumption are Ahmed…

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9 mins read

Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report

Content creation as a vocation will move towards Decentralized Autonomous Organizations

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Wall Street rising stars — SPAC power players — KPMG layoffs

Wall Street rising stars, top SPAC bankers and lawyers, KPMG layoffs, Goldman consumer and wealth s…

Meredith Mazzilli   


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Taco Bell's taco subscription is rolling out nationwide — here's how to get it

The chain first tested the Taco Lover's pass in the fall of 2021, and the Dorito's Locos Supreme ta…

Mary Meisenzahl