You Searched For "kpmg report on brand loyalty" and got 17 results
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3 mins read
Why fast-food chains and big brands love loyalty programs
Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …
Nora Redmond
2 mins read
Costco is a master at building customer loyalty
Costco has built up a loyal following of shoppers over the decades it's been operating.
Grace Dean
4 mins read
Why Ralph Lauren, the all-American luxury brand, is a hit in China
As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning i…
Maria Noyen
4 mins read
Luxury brands forgot about Gen Z. They can't afford to make that mistake again.
Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…
Maria Noyen
13 mins read
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
6 mins read
Corporate America's loyalty problem is on display in Big Tech
In today's big story, we're looking at how there's no more loyalty in corporate America between emp…
Dan DeFrancesco
4 mins read
4 ways in which brands can improve their loyalty programs: KPMG
KPMG International’s The Truth about Customer Loyalty report reveals that only 37% of respondents g…
3 mins read
Fast-food diners are using loyalty apps to get deals on cheap — or free — food as prices soar
Fast-food loyalty apps are key to getting deals on cheap or free food as inflation raises prices. O…
Grace Dean
3 mins read
6 steps to building a successful small business, from brand identity to customer loyalty
A clear, clean vision can help a small business create a marketing strategy that builds a trusted b…
Elizabeth Wood
4 mins read
A small, specialty water brand created a customer loyalty program to thank consumers, and it led to a 90% repurchase rate
Customer loyalty programs incentivize customers to engage with and support their favorite brands, a…
Erica Sweeney
2 mins read
Covid-19 has led to brand loyalty taking a beating: Kantar report
The report covers a robust sample of 10,000 urban consumers ranging between 15-55 age groups; acros…
3 mins read
Local brands rise as Indians flirt with newbies
Local brands that concentrate only on specific states — that are making a headway into the retail s…
5 mins read
Return customers are often the most profitable. Here's how to foster loyalty in your brand, no matter the size of your business.
Here are several ways you can build lasting customer relationships and keep buyers coming back, acc…
Erica Sweeney
3 mins read
The Big 4 accounting firms are leaving Russia. PwC's Russian clients reportedly include Sberbank, Gazprom, and Russia's central bank.
PwC and KPMG made the decision on Sunday, while EY followed the next day. Deloitte also announced i…
Grace Dean
4 mins read
Embracing empathy: The key to driving brand loyalty
Challenging times call for a double dose of empathy and compassion towards evolved consumer needs
2 mins read
Indian electronics brand boAt launches its first gaming headphone at ₹2,499
The gaming headphone is available in two colours -- black and white sabre -- on Amazon and the b…
4 mins read
Brands have only one shot to win over customers: App attention index report 2021
It is a survey done in 11 countries, India being one of them on mobile users above the age of 18