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<ul><li>Virat Kohli, the captain of the Indian cricket team, remained the only Indian in Forbes' top-100 highest paid athletes in 2020.</li><li>Kohli, who also figured in the list in 2019 at the 100th position, jumped 34 places to rank at the 67th position this year.</li><li>Tennis legend Roger Federer claimed the top position with estimated earnings of $106.3 million, edging out football star Cristiano Ronaldo.</li></ul>Virat Kohli, captain of the Indian cricket team, remained the only Indian and sole cricketer to feature in the top 100 of highest-paid athletes of 2020 put forward by Forbes magazine. With an estimated total earning of $26 million ($24m from endorsements and $2m from salary/winnings), Kohli has made a jump of more than 30 places from 2019 and is at the 66th spot in the list. In 2019 too, the ace batsman was the only Indian to feature in top 100 (at 100th place) with estimated earnings of $25 million. <div type="Article" hostid="261" msid="74893037" title="Gautam Gambhir, Rohit Sharma, Virat Kohli join the list of cricketers who have donated to fight Coronavirus" mstype="2" mssubtype="0"></div> Meanwhile, Swiss tennis legend Roger Federer became the first from the sport to top Forbes' list of highest paid athletes. With an estimated $106.3 million earned over the past 12 months, the Swiss maestro edged out Portuguese football superstar Cristiano Ronaldo from the top spot. The three athletes immediately below Federer are all football players with Ronaldo on second with estimated earnings of $105 million. Ronaldo's arch rival Lionel Messi is third with an estimated $104 million while Brazil's Neymar comes fourth with $95.5 million. NBA stars came next in the list with Los Angeles Lakers forward LeBron James earning $88.2 million, Golden State Warriors all-star Stephen Curry with $74.4 million, Brooklyn Nets superstar Kevin Durant with an estimated $63.9 million. Japanese tennis star Naomi Osaka is the highest paid female athlete with $37.4 million. She however comes only 29th in the overall rankings. US tennis great Serena Williams comes 33rd with $36 million. The factors that went into Forbes' calculation were athletes' revenue, including prize money, salaries, contract bonuses, endorsements, royalties, and appearance fees from June 1, 2019, until June 1, 2020. SEE ALSO: <a href="https://www.businessinsider.in/sports/news/list-of-indian-cricketers-coronavirus-donation/articleshow/74893037.cms">Gautam Gambhir, Rohit Sharma, Virat Kohli join the list of cricketers who have donated to fight Coronavirus</a> <a href="https://www.businessinsider.in/sports/news/virat-kohli-surpasses-sourav-gangulys-track-record-in-the-list-of-most-odi-runs/articleshow/73958497.cms">Virat Kohli surpasses Sourav Ganguly's track record in the list of most ODI runs</a> <a href="https://www.businessinsider.in/advertising/brands/article/virat-kohli-continues-to-be-the-most-valuable-celebrity-with-a-brand-value-of-237-5-million/articleshow/73954865.cms">Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff &amp; Phelps Study</a>

Virat Kohli jumps 34 places in Forbes' top-100 highest paid athletes in 2020

<ul><li>Edtech platform <keyword id="6559242" type="UNKNOWN" weightage="20" keywordseo="great-learning">Great Learning</keyword> has been in existence since 2013 and it launched its first high decibel campaign featuring <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> during this year's Indian Premier League.</li><li>Till now, most of its growth has been organic but now, with the launch of its campaign, the platform wants to build awareness and take its offering to more and more people across the country.</li><li>We talk to the platform's newly appointed Chief Marketing Officer, <keyword id="4858670" type="PERSON" weightage="20" keywordseo="aparna-mahesh">Aparna Mahesh</keyword> who talks to us about the brand's journey so far and what role marketing and advertising will play in growing the platform further.</li></ul>The last few years has brought about a boom in India’s Edtech sector. While the sector had been witnessing growth even before the Covid-19 lockdown hit us, those few months when the country was under a complete shutdown turned out to be a game-changer for the sector. With schools and colleges being closed for months, and people being stuck at home, not only did the K-12 segment see a massive jump, the higher education and lifelong learning segment witnessed a massive spike too. According to a recent report by Redseer titled Edtech in India, the Post-K12 EdTech industry is divided into 4 segments: higher education, technical skilling, test preparation for government jobs and test preparation for other jobs. This industry is expected to grow threefold by 2022, swelling to $1.7 billion in sales. The report states that a lot of this growth will come from EdTech offerings focusing on higher education, as it does today. One platform that has been in existence for the past 7 years and has found a loyal user base, primarily through word-of-mouth is Great Learning. The platform also came up with its first high-decibel campaign recently, during <keyword id="6354312" type="UNKNOWN" weightage="20" keywordseo="IPL">IPL</keyword>. It made people take notice when it roped in Virat Kohli as the face of its first campaign. The brand also recently announced the appointment of Aparna Mahesh as its Chief Marketing Officer. We thought this would be a good time to catch up with her and ask her about the plans she has for the brand, from a marketing perspective. Excerpt: Q) Great Learning has been around since 2013 but it's only now that you have started to advertise, at least on traditional mediums. Why did you think this was a good time to start your advertising journey? Since our inception, we have catered to over 500,000 professionals and students across 140 countries. While we’ve been witnessing significant growth over the last few years, 2020 seems to be the inflection point where we are witnessing a major shift towards digitisation leading to massive uptick in demand for programs in areas like AI, Management, Digital Marketing, Machine Learning, Cloud Computing and Analytics. As the frontrunners in the space, we believe this is the right time for us to communicate and consolidate our leadership position through impactful brand communication. Q) Till now, did you get most of your users through word-of-mouth? Most of our growth over the last few years has been organic as we built a solid reputation for the quality of our programs and the successful career transitions of our learners. Majority of our learners have witnessed their friends and colleagues undergo a transformation achieve success in their respective fields, which in turn made them try our programs. We have also been using social media and digital marketing campaigns considering most of our audience is internet savvy. Our digital brand communications have always focused on authentically engaging with the audience and adding a human element to draw their attention. For instance, a few months back, amidst the lockdown, we launched the #AgainstAllOdds campaign that narrated the exceptional career journeys of learners who have defied all odds to upskill and achieve a successful career transition. It resonated with thousands of learners and created a measurable impact for the brand. Q) Edtech is a buzzing segment right now. Especially during this year's IPL, we have seen so many platforms go all out with their communications. How do you hope to differentiate yourself in the clutter? While a host of ed-tech players are advertising, the target audience for everyone is not the same. Our audience is working professionals and college students and our brand message is ‘Jo seekhta hai wohi aage badhta hai.’ These are powerful words, especially when delivered by our brand ambassador Virat Kohli – who represents the aspirations of young India and has a deep connect with the youth. If we look at his career trajectory, he has constantly worked on his craft and improved tremendously to always stay at the top of his game. We believe he will encourage millions of learners to chase career excellence with the same passion and tenacity that he brings to the game and inspire them to achieve their goals through high-quality education provided by us. Q) Why did you choose IPL to launch your advertising campaigns? What kind of returns are you looking for from this investment? IPL is the biggest sporting event of the year and by associating with Disney+ Hotstar as sponsors, our goal is to build awareness for Great Learning amongst our core target audience – who are digital-first in their behaviour. The pandemic has fuelled the digital and TV viewership and IPL is the first live cricketing event after a very long time. The viewership rates on TV or Hotstar in the early days of the tournament have indeed been very high and we believe that riding this wave will elevate the Great Learning brand to a higher level in terms of awareness as well as a preference when people think of high-quality professional education. Post IPL, we will continue engaging with our audience through social and digital marketing. Apart from this, you will continue to see us on television in months to come. Q) Again, owing to the fact that there are so many players in the segment now, how is your offering different from the other players? We deeply believe in imparting quality education and look to make an impactful contribution to our learners' careers. We believe everyone deserves more than one chance and no one’s career should be determined on the basis of a 3-hour entrance examination. Over the past 7 years, we’ve pioneered a model of assisted learning that enables us to deliver learning outcomes that are as robust as classroom learning. Using technology, we are also able to offer highly personalized learning to our learners, anticipate in advance the areas which they find challenging, and work with them closely to help them improve. Because of this, our program completion rate stands upwards of 91%, among the best in the world, along with exceptional learner satisfaction scores. 2 out of every 3 learners are seeing a career transition within 6 months of program completion with salary hikes as high as 100%. Q) Can you give me a sense of your user demographics? Have you seen any interesting trends in terms of geographies, gender or age? We have been attracting a wide spectrum of learners. We have seen massive interest from college students and fresh graduates who are preparing for their placements. At the same time, many early and mid-level professionals between 0-5 years of experience from sectors like IT/ITeS, BFSI, consulting and automobile have been using Great Learning Academy and <keyword id="9420215" type="COMPANY" weightage="20" keywordseo="great-learning-corporate-academy">Great Learning Corporate Academy</keyword> to upskill themselves. Our programs in Data Science, Artificial Intelligence, Machine Learning, <keyword id="6361948" type="COMPANY" weightage="20" keywordseo="cybersecurity">Cybersecurity</keyword>, and Cloud Computing are most sought after on the platform. On an average, learners are spending approx 2 hrs/day learning these skills on the platform. With the launch of Great Learning Academy, we’ve seen a major surge from metro cities with Bangalore being the leading city followed by Mumbai, Chennai, Hyderabad and Delhi. We are also seeing increased inquiries from cities such as Noida, Kolkata and Pune. Q) The pandemic and lockdown saw people left with more time. Did you see a surge in people coming onto your platform? What kind of growth have you witnessed since you started in 2013 and where have you reached now? The outbreak of COVID-19 has been a watershed moment for the Edtech sector. We concluded the financial year FY20 with a booked revenue of Rs 325 crore, 150% over FY19. Over the last six months, we have seen 5x growth in the learner base on our platform with the launch of the Great Learning Academy and Great Learning Corporate Academy. This growth has been achieved on the back of increasing demand for programs in digital competencies like Data Science, Analytics, AI, Machine Learning, Cloud Computing, Cybersecurity and Digital Business. Over 5 lakh learners have been benefited through our programs including employees from 700 leading global MNCs and PSUs as well as students from over 1,000 universities and colleges including IITs, IIMs, and NITs. We expect the surge to be even bigger over the next few years. Q) As a marketer, what will your key focus areas be at Great Learning, and going ahead, what will be your broad marketing strategy? Our broad focus is to continue to drive home the broader brand message of ‘Jo Seekhta Hai Woh Aage Badta Hai’. We will be working towards exploring different story angles, associations with different mediums, highlighting our success stories and breaking down the message for different audiences to make it relatable to each individual.

Over the last 6 months, we’ve seen 5X growth in the learner base on our platform: Aparna Mahesh, CMO, Great Learning

<ul><li>HCL announces ‘First Career Programme’ for engineering freshers and other graduates to prepare them for entry-level jobs at the company (<keyword id="30331" type="General" weightage="20" keywordseo="HCL-Technologies" source="Orion">HCL Technologies</keyword>) itself.</li><li>The fees for the Graduate Programme is ₹1,00,000 plus applicable taxes and the fees for the Fresher Engineers Programme is ₹1,50,000 plus applicable taxes.</li><li>Students who successfully complete the engineer’s training programme are employed in HCL Technologies with a starting salary of ₹2,75,000 per annum.</li></ul>Indian multinational information technology (IT) services company, HCL, has rolled out ‘First Career Programme’ for engineering freshers to prepare them for entry-level jobs at the company (HCL Technologies) itself. The ‘<a href="https://hclfirstcareers.com/graduate-program/">Graduate Programme</a>’, which is for graduates, is a three months course in which candidates will undergo virtual extensive classroom training and professional practice term where candidates are given the opportunity to work on live global projects in HCL. This programme has multiple career tracks and interested students can select and choose the career option that is in line with their expectations and future growth plans. The ‘<a href="https://hclfirstcareers.com/fresher-engineers/">Fresher Engineers</a>’ programme, which is exclusively for engineering students, is a 6-month job training at the end of which a job is assured for those who complete the programme successfully. Candidates will undergo three months of extensive classroom training (offered virtually) and three months of professional practice term where candidates get to work on live global projects in the company. Students who successfully complete the engineer’s training programme are employed in HCL Technologies with a starting salary of ₹2,75,000 per annum. The fees for the Graduate Programme is ₹1,00,000 plus applicable taxes and the fees for the Fresher Engineers Programme is ₹1,50,000 plus applicable taxes. Eligibility criteria for the Graduate Programme — Candidates should have graduated in any discipline with at least 50% aggregate marks in graduation and class 12. Eligibility criteria for the Fresher Engineers Programme — <ol><li>Bachelor’s in Engineering (B.E)/Bachelor of Technology (B.Tech)/Master of Computer Applications (MCA)/Master of Technology (M.Tech)/Master of Science (M.Sc) degree holder with 0 to 2 years of professional experience from all regions of India. </li><li>Bachelor of Science (B.Sc in IT/Computer Science)/Bachelor of Vocation (B.Voc in Computer Science/IT/software development) and Bachelor of computer applications (BCA) graduates with 0-2 years of experience from Lucknow, Nagpur, Vijayawada and Madurai cities alone can apply. On getting selected, these candidates will be trained and placed in their respective cities only. </li><li>Candidates should have a score of at least 65% in class 12 and graduation or post graduation. </li><li>Students who graduated in 2018, 2019, 2020 and 2021 are only eligible for this programme. </li><li>Selected candidates will be trained for IT engineer roles. </li></ol>Selection procedure for the Graduate Programme — <ol><li>Registration </li><li>Online counselling </li><li>Online human resources (HR) screening </li><li>Voice and accent evaluation </li><li>Online interview </li></ol>Selection procedure for the Fresher Engineers Programme — <ol><li>Registration </li><li>Online counselling </li><li>Online aptitude test </li><li>Online interview </li></ol> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/e-commerce-management-platform-commerceiq-will-be-hiring-250-people/articleshow/87482921.cms">E-commerce management platform CommerceIQ will be hiring 250 people next year across various domains</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/india-vs-afghanistan-at-t20-world-cup-it-may-not-be-an-easy-win-for-virat-kohli-and-boys/slidelist/87498627.cms">India vs Afghanistan at T20 World Cup — It may not be an easy win for Virat Kohli and boys</a>

HCL announces ‘First Career Programme’ for engineering freshers to bag their first jobs

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Virat Kohli jumps 34 places in Forbes' top-100 highest paid athletes in 2020

IANS

Over the last 6 months, we’ve seen 5X growth in the learner base on our platform: Aparna Mahesh, CMO, Great Learning

Samarpita Banerjee

HCL announces ‘First Career Programme’ for engineering freshers to bag their first jobs

Vaamanaa Sethi

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