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Misleading ads: SC says public figures must act with responsibility while endorsing products
Rule 7 of the 1994 law stipulates an advertisement code that says advertisements carried should …
PTI
Top 10 richest cricketers in the world in 2024
Cricket holds a special place in the hearts of Indians, and it's hugely popular not only in India b…
With 30 brands each, Kohli, Dhoni & Rohit Sharma rule Indian sports endorsements
Indian cricket players dominate the celebrity endorsement market, receiving 85% of the total endors…
Bhakti Makwana
Hyperice makes its foray into India; onboards Virat Kohli as its first brand ambassador and athlete investor
Hyperice was founded in 2010 by Anthony Katz
What makes Virat Kohli the most loved brand ambassador during IPL
Kohli is one of the most visible faces on television with more than 17 brands in his kitty
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
Decoding Rahul Dravid’s rising popularity among brands
The revival of brand Rahul Dravid
Between April and June this year, 21% ads on TV were endorsed by celebrities: Report
Celebrity endorsements on TV has seen a visible increase in June
Virat Kohli, Akshay Kumar and Kareena Kapoor are the most visible celebrity brand endorsers: Report
Among the celebrity couples, Anushka Sharma and Viral Kohli topped with 26% share of Ad Volumes.
Virat Kohli bags another endorsement deal from Chinese smartphone company iQOO
Premium Chinese handset maker iQOO, which recently announced its entry into India, on Wednesday rop…
Acer India signs Sonu Sood as brand ambassador
"Sonu Sood’s persona and his contribution to empowering people resonates with Acer India’s brand ma…
Dhoni to power Coca Cola’s Powerade; signs 3 year endorsement deal
Dhoni’s previous soft drink endorsement deal with Pepsi Co ended in 2016. In the 11-year old a…
Virat Kohli outshines Dhoni yet again, this time off the field
"Conversation volume in India has always been in the range of 1.5 lakh to 4 lakh. For the first tim…
From Ayushmann Khurrana to Vicky Kaushal and Kartik Aaryan, millennial stars are beating legacy actors for brand endorsements
With three hits last year with movies that are based on offbeat stories and smaller budgets — …
Virat Kohli is charging a bomb for endorsements. This is how much his fee is now
A PepsiCo spokesperson said in response to ET's query: "Virat's contract with PepsiCo is up for ren…
Virat Kohli’s bat earns him more than anyone else in the team
Reportedly, Kohli gets paid Rs 8 crore to put a Spartan sticker on his bat, while Mahi gets Rs 6 cr…
Sachin Tendulkar sues Australian company Spartan for a missed payment of $2 million
According to reports, he is the third-highest paid sports brand ambassador in India after …
Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
MS Dhoni followed Singh with 9% share