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Best 15-litre vertical water heaters in India

Here are the best water heaters/geyser for home you can get this winter season

Water heaters or geysers help you take warm baths effectively but they generally run on high power ratings. This makes it important to get energy-efficient heaters for your home to save money on electricity bills. To help you buy the most energy-efficient geysers, here are the best options available on Amazon. But before that let’s take a look at some tips to consider before buying water heaters. <cmsannotation type="cmsannotation" annotationid="Things to consider when buying a water heater or geyser" comment="subhead" text="Things to consider when buying a water heater or geyser">Things to consider when buying a water heater or geyser</cmsannotation> <cmsannotation type="cmsannotation" annotationid="Type of water heater" comment="subhead" text="Type of water heater">Type of water heater</cmsannotation> If you want instant hot water in the kitchen and bathroom, you should consider an instant water heater. If you want to store hot water for further use, you can go for a storage water heater type, as they can store some water in their storage tank. <cmsannotation type="cmsannotation" annotationid="The capacity of water heater or geyser" comment="subhead" text="The capacity of water heater or geyser">The capacity of water heater or geyser</cmsannotation> When buying a water heater or geyser, it’s imperative to consider family size and purpose. If you have 2 to 3 family members, an instant water heater will do the job if you don’t use the shower. If you have 4 to 8 family members, you will need more than 25 liters of water; this is when the storage water heater comes into action. <cmsannotation type="cmsannotation" annotationid="Size and capacity of water heater" comment="subhead" text="Size and capacity of water heater">Size and capacity of water heater</cmsannotation> Next up, you need to consider the shape and size of the water heater. An immersion rod is easy to use and doesn’t take up much space since you use it and keep it somewhere in the house. On the other hand, storage and instant water heater are affixed; thus, you must consider their sizes. Instant water heaters are compact, whereas storage water heaters are bigger. <cmsannotation type="cmsannotation" annotationid="Time taken to heat the water" comment="subhead" text="Time taken to heat the water">Time taken to heat the water</cmsannotation> If your water heater has a bigger tank, it will take longer to heat the water. Choosing a water heater with a small tank is advisable if you want instant hot water. <cmsannotation type="cmsannotation" annotationid="Power consumption" comment="subhead" text="Power consumption">Power consumption</cmsannotation> Power consumption is often mentioned with energy stars. For instance, a water heater with a 5- star rating will be power efficient but can be expensive. On the other hand, the one with a 1 2- star rating will be cheaper but less energy-efficient. <cmsannotation type="cmsannotation" annotationid="Best water heaters to buy in India" comment="subhead" text="Best water heaters to buy in India">Best water heaters to buy in India</cmsannotation> <bulletContentEmbed name="B07JG2Z4Z8" columns="1"><bulletContentHeading name="B07JG2Z4Z8_head"> <div type="image" title="25L Capacity" msid="83874795" hostid="261"></div></columnHeadThumb>B07JG2Z4Z8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07JG2Z4Z8_body"><bulletContentRow name="B07JG2Z4Z8_2429003109430404"><bulletContentRowHeading><bulletContentRowHead col="1">Crompton Amica 25-L 5 Star Rated Storage Water Heater</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Crompton Amica water heater is rated 5-star to help you conserve energy while delivering optimum performance. It features a powerful heating element that can heat water up to 45-degree in 10 minutes. The smart design helps with the energy efficiency by cutting off power when the geyser is in standby.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07JG2Z4Z8_9296028391090489"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Crompton water heater comes with a powder coated metallic body that helps keep the heater durable for a long time.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01892MIPA" columns="1"><bulletContentHeading name="B01892MIPA_head"> <div type="image" title="Compact Design" msid="83874805" hostid="261"></div></columnHeadThumb>B01892MIPA</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01892MIPA_body"><bulletContentRow name="B01892MIPA_7163382402384653"><bulletContentRowHeading><bulletContentRowHead col="1">AO Smith HSE-VAS-X-015 Storage 15 Litre Vertical Water Heater</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The AO Smith water heater is a sleek appliance that provides optimum performance. It features a glass coated heating element that ensures uniform heating and continuous flow of hot water. There is zero gap between the tank and the PUF insulation that helps it deliver energy efficient performance. It features an anode rod made of customised alloy that lasts long and works in different water conditions.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01892MIPA_6602530204740293"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The AO Smith water heater features a thermostat that helps set a temperature while switching off the heating element when the temperature is reached.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07X9QSZ1T" columns="1"><bulletContentHeading name="B07X9QSZ1T_head"> <div type="image" title="Titanium Coated Tank" msid="83874928" hostid="261"></div></columnHeadThumb>B07X9QSZ1T</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07X9QSZ1T_body"><bulletContentRow name="B07X9QSZ1T_0944664183437404"><bulletContentRowHeading><bulletContentRowHead col="1">Racold Andris Uno 25 Litres Vertical 5 Star Water Heater</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Racold water heater features a high-density PUF heat insulation that traps the internal heat resulting in higher energy efficiency. It comes with a titanium coated steel tank and titanium heating enameled element that provides durability by resisting pressure and impurities. It features an adjustable thermostat and a safety valve to protect from high temperatures and pressure.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07X9QSZ1T_8788098370247310"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Racold water heater is a high-quality appliance that promises to provide optimum performance and low electricity bills.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08GSQXLJ2" columns="1"><bulletContentHeading name="B08GSQXLJ2_head"> <div type="image" title="Value for money" msid="83874964" hostid="261"></div></columnHeadThumb>B08GSQXLJ2</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08GSQXLJ2_body"><bulletContentRow name="B08GSQXLJ2_9444367408142189"><bulletContentRowHeading><bulletContentRowHead col="1">Crompton Arno Neo 15-L 5 Star Rated Storage Water Heater</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Crompton Arno Neo water heater provides three-level of safety with its capillary thermostat, automatic thermal cut-off and multi-functional valve. It is equipped with a magnesium anode that prevents corrosion even when hard water is used. It comes with a nickel coated special element that provides resistance against scale formation.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08GSQXLJ2_1403821422355950"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Crompton Arno Neo geyser provides energy efficient heating and comes at a highly competitive price.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07RPLT5T6" columns="1"><bulletContentHeading name="B07RPLT5T6_head"> <div type="image" title="PUF insulation" msid="83874974" hostid="261"></div></columnHeadThumb>B07RPLT5T6</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07RPLT5T6_body"><bulletContentRow name="B07RPLT5T6_1473838333373538"><bulletContentRowHeading><bulletContentRowHead col="1">AO Smith SDS-GREEN SERIES-015 Storage 15 Litre Vertical Water Heater</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The AO Smith geyser comes with Blue Diamond Glass-Lining technology that provides resistance against corrosion to improve the life of the tank. The PUF insulation ensures uniform foam distribution and maximum energy efficiency. The water diffuser breaks the incoming water into small streams to deliver faster heating.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07RPLT5T6_5798348009872386"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The AO Smith geyser comes with a thermal cut-off feature that helps you save energy when the desired temperature is reached.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07FR6G6BP" columns="1"><bulletContentHeading name="B07FR6G6BP_head"> <div type="image" title="IPX4 Waterproof" msid="83874998" hostid="261"></div></columnHeadThumb>B07FR6G6BP</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07FR6G6BP_body"><bulletContentRow name="B07FR6G6BP_6526092423269969"><bulletContentRowHeading><bulletContentRowHead col="1">Orient Electric EcoSmart Plus 15-Litre Vertical Storage Water Heater</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Orient Electric EcoSmart geyser comes with titanium enamel coating and IPX4 waterproof body that makes it last longer even in humid conditions. It has a glass-line coated heating element that provides better load efficiency. The magnesium anode rod provides faster heating and the PUF insulation ensures heat retention to deliver energy saving performance.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07FR6G6BP_9973410873955362"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Orient Electric geyser allows you to customise the temperature as per your needs.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08WRKSF9D" columns="1"><bulletContentHeading name="B08WRKSF9D_head"> <div type="image" title="V-Guard Divino" msid="95734397" hostid="261"></div></columnHeadThumb>B08WRKSF9D</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08WRKSF9D_body"><bulletContentRow name="B08WRKSF9D_0875199555003053"><bulletContentRowHeading><bulletContentRowHead col="1">V-Guard Divino</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This water comes with a 5- star rating, meaning low power consumption. This storage water heater comes with a storage capacity of 15- litres and an advanced vitreous enamel coating that protects the inner tank. For safety, it has a thermostat and thermal cut-out mechanism for overheating protection.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B077SHK82L" columns="1"><bulletContentHeading name="B077SHK82L_head"> <div type="image" title="Hindware Atlantic Ezro" msid="95734420" hostid="261"></div></columnHeadThumb>B077SHK82L</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B077SHK82L_body"><bulletContentRow name="B077SHK82L_5969599401137055"><bulletContentRowHeading><bulletContentRowHead col="1">Hindware Atlantic Ezro</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This water heater offers a large storage capacity, meaning more users can fulfill their hot water needs. It comes with an immersed thermostat that ensures an instant cut-off occurs when the desired temperature is reached. It comes with two years of product warranty, seven years on the storage tank, and two years on the heating element.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B078J6CW46" columns="1"><bulletContentHeading name="B078J6CW46_head"> <div type="image" title="Havells Instanio 3-Litre" msid="95734437" hostid="261"></div></columnHeadThumb>B078J6CW46</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B078J6CW46_body"><bulletContentRow name="B078J6CW46_3175741161918661"><bulletContentRowHeading><bulletContentRowHead col="1">Havells Instanio 3-Litre</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking for an instant water heater, Havells Instanio should be on your list. It has a storage capacity of 3 liters and comes with a temperature-sensing color-changing LED Indicator for real-time hotness of the water. Other than this, it has a copper heating element that is said to offer superior heating performance along with resistance to both oxidation and carbonization at high-temperature settings.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Energy-efficient water heaters in India

Best water heaters with quick heating function in India

Convert your non-smart appliances into remote controlled, wifi enabled smart gadgets with the help of smart switches. Smart switches add wireless connectivity to your regular home appliances such as fans, lights, curtain blinds, refrigerators, air conditioners, set top boxes, TVs and lots more. A smart switch can be turned off or on remotely, as long as it is connected to a wireless network. If you have many regular appliances that would benefit from having smart functionality, it is time to invest in a smart switch, which takes you one step closer to a whole smart home ecosystem. <bulletContentEmbed name="B07LB815WZ" columns="1"><bulletContentHeading name="B07LB815WZ_head"> <div type="image" title="Touch Sensitive" msid="90930513" hostid="261"></div></columnHeadThumb>B07LB815WZ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07LB815WZ_body"><bulletContentRow name="B07LB815WZ_7088838328444328"><bulletContentRowHeading><bulletContentRowHead col="1">HomeMate Smart 4 Gang Touch Switch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The thin design and capacitive touch of the switch make it easy to use, which is extended by the fact that the standard modular switches can fit in any 48mm standard modular switch. Thanks to capacitive touch buttons, you needn’t press heavily to turn on/off devices. The dual-coloured LED indication makes it easy to know the switch state, and the backlight LED helps you to locate switches in darkness. The modular type switch gives the user complete independence in choosing switches. Since it can connect to wireless devices, you can connect to them simply via your phone and expect it to work well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07LB815WZ_4793608851725670"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The touch sensitive board has 4 switches which can be linked up to any device you want, and remotely controlled.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><bulletContentEmbed name="B07HKKCWZ6" columns="1"><bulletContentHeading name="B07HKKCWZ6_head"> <div type="image" title="Tactile Buttons" msid="90424478" hostid="261"></div></columnHeadThumb>B07HKKCWZ6</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07HKKCWZ6_body"><bulletContentRow name="B07HKKCWZ6_2946944243392122"><bulletContentRowHeading><bulletContentRowHead col="1">Smarteefi WiFi Smart Switch Board with Smart Switches</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This modular Wi-Fi smart switchboard comes with controls for four appliances, fan regulation controls, and even a power socket. Since it is Wi-Fi enabled, it can be remotely controlled and operated from your phone. Incidentally, even the appliance plugged into the power socket can be remotely controlled via the phone app. Since this switchboard has tactile buttons, you can rest assured that all your inputs will register as expected. There’s a weekly and daily scheduling feature that allows you to save energy bills by automating on or off conditions and fan speed at a specified time. With this, you can even make your regular appliances into smart automation systems.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07HKKCWZ6_3267026528286033"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It also has a standard Indian plug point, and connected devices can be remotely controlled.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B09CGYD3X3" columns="1"><bulletContentHeading name="B09CGYD3X3_head"> <div type="image" title="Set Schedules" msid="90424551" hostid="261"></div></columnHeadThumb>B09CGYD3X3</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B09CGYD3X3_body"><bulletContentRow name="B09CGYD3X3_8755238031667637"><bulletContentRowHeading><bulletContentRowHead col="1">Tata Power EZ Home Wifi Smart Switch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This is a one-stop smart switch controller for all your home automation requirements. It has a firm and sturdy build quality which is expected to last long. The single switch can be hooked up to multiple appliances which can then be connected to Wi-Fi. Using wireless communication, you can remotely control all these appliances, and switch them off, or turn them on at the touch of a button. Thanks to the built-in energy management mode, you can safeguard appliances from overload as the switch reduces your power bills. There’s also performance tracking which sets a monthly threshold limit and keeps track of your electricity consumption.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B09CGYD3X3_6799172305804371"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It allows you to set schedules, and manage your power use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07PCS8W5R" columns="1"><bulletContentHeading name="B07PCS8W5R_head"> <div type="image" title="Smart Board Converter" msid="90424583" hostid="261"></div></columnHeadThumb>B07PCS8W5R</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07PCS8W5R_body"><bulletContentRow name="B07PCS8W5R_3440242973739837"><bulletContentRowHeading><bulletContentRowHead col="1">T Tinxy Device 4 Node Smart Switch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Take a step closer to the future by installing this 4 node smart switch controller. It converts any regular old switchboard into a remotely controlled, wireless enabled switch. With this, you don’t even have to change any of your appliances, as all of them can now be remotely controlled via your phone, as long as the board is connected to a wireless network. So, no longer do you need to get up from bed to turn off basic home appliances.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07PCS8W5R_7481366897136401"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The versatile design makes it suitable to be used on any regular switch board.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07HDPF1XD" columns="1"><bulletContentHeading name="B07HDPF1XD_head"> <div type="image" title="Budget Friendly" msid="90424599" hostid="261"></div></columnHeadThumb>B07HDPF1XD</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07HDPF1XD_body"><bulletContentRow name="B07HDPF1XD_1602416588872768"><bulletContentRowHeading><bulletContentRowHead col="1">HomeMate Smart Switch Breaker</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">A functional smart switch, this one comes with integration to smart assistants, a timer function, simple setup and lots of newfound convenience. The timer function in particular is really useful for appliances such as geysers, dishwashers, and kitchen appliances. Also, remote functionality is quick and snappy, resulting in minimal delay when switching something on from your phone. The phone app lets you see your electricity consumption overview. All in all, it is a good way to integrate smart functionality.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07HDPF1XD_0259867633379562"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This smart switch can convert your basic old boards to smart enabled switches.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B06WWNBD3Y" columns="1"><bulletContentHeading name="B06WWNBD3Y_head"> <div type="image" title="Easy Installation" msid="91893994" hostid="261"></div></columnHeadThumb>B06WWNBD3Y</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B06WWNBD3Y_body"><bulletContentRow name="B06WWNBD3Y_6665891354340430"><bulletContentRowHeading><bulletContentRowHead col="1">Sonoff Wifi Smart Switch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This smart switch from Sonoff is operational via Wi-Fi or hotspot. Suitable to get connected with different appliances, it can be considered a good option to buy. It allows the users to set timers and schedules. The switch is compatible with both iOS and Android devices. It is designed to set 8 tasks with a device.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B06WWNBD3Y_4952941306698833"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It allows the users to control lights with voice control.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Check out these smart switches for a smart home

<ul><li>Snapdeal added 6 million new buyers on its platform during the pandemic.</li><li>Its recent 5-day sale kicked-off on October 16 and ended on October 20. </li><li>Rajnish Wahi, Senior Vice President, Snapdeal tells us some of the trends the platform saw during its pre-Diwali sale, its plan to go deeper into Bharat and USPs that helped it stand out in the clutter of online sales. </li></ul>Indian consumers have always been value-conscious, who take pride in their haggling skills and with the pandemic, buyers are expecting greater value for their spends. Therefore, e-commerce player Snapdeal’s sale, which took place between October 16 to 20, focused on offering ‘Kum Mein Dum Diwali,’ i.e., value deals for lesser money. According to Snapdeal, less than 5% percent of retail is online and during this on-going <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword>, the platform’s aim is to bring more users online and give them strong reasons to switch. Snapdeal observed that consumers weren’t willing to buy premium brands this year and wanted to access the online platforms in their regional language. So, as other e-commerce platforms offered premium brands at a discounted price, Snapdeal wanted to make online shopping more inclusive for buyers across India. It focused more on non-metro cities, which is a market with potential 400 million users and shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal among many others. Ahead of the sale, Snapdeal added 1300 new pin codes to go deeper into Bharat, areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders. It also updated its user interface by adding eight languages including Hindi, Tamil, Kannada, Telugu, Malayalam, Gujarati, Punjabi, and Marathi. As a result, 70% of its orders were received by sellers located beyond the top 5 metropolitan areas of the country and 90% of its orders were placed from non-metro cities. We caught up with Rajnish Wahi, Senior Vice President, Snapdeal to further understand some of trends that the platform saw during its sale. Excerpts: Q. The role of engagement and communication has never been more important, especially in today’s digital-first world. How are you making sure your communication during this year's sale is relevant to consumers? Snapdeal is sharply focused on catering to the value-conscious consumers, who see e-commerce as the connecting link between their aspirations, access and affordability. Our theme for this year’s festive sale - “Kum Mein Dum Diwali '' clearly communicates our core message - your shopping rupee has more value this year. As part of our sale preparations, we had conducted a survey of nearly 1.25 Lakh users and one of the key insights was user unwillingness to pay for brand premiums this year and instead focus on the functional value of their purchases. Based on these inputs, the festive assortment was expanded in a focused manner by on-boarding additional sellers for popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc. Shaping our sale offers around the clearly-stated expectations of our customers and conveying the same unambiguously through our festive promotions and digital marketing is the sum and substance of our festive communication. Q. This year is different. People have been observed to be judicious in spending. How has the consumer sentiment improved? While 2020 has been a volatile year, we see that there are many tailwinds that are propelling our business. The pandemic has resulted in redistribution of demand between offline and online channels, with online gaining share due to its inherent advantages of reach, convenience, large assortment and safety of buying from home. It has also accelerated the familiarity and acceptance of e-commerce amongst new buyers. With the pandemic, consumers have become more price conscious and are likely to opt for lesser-priced products, while not compromising on their quality expectations. Given all of this, we have seen two sets of buyers come on Snapdeal - one which is trading up to a better assortment and one that is trading down and opting for better functional value instead of big brands. In fact, we have added 6 million new buyers on our platform in the pandemic. We are witnessing the return of enthusiasm for festivities and it is also apparent that online channels will be a preferred medium for a larger number of buyers this year. But it will also be different this year, as more people will be price conscious and will look to spend on quality products that suit their price sensibilities. In a way, Snapdeal’s “Kum Me Dum” focus is about “offering more choices at price points better than last year”, especially for popular categories like home &amp; fashion, which has been made possible by year-long focus on expanding our value selection. Q. With the on-going festive season, many other platforms will have their Sales days too. How do you then cut the clutter and make sure you win consumers? How will you be different from the other players in the segment? Snapdeal is synonymous with value e-commerce. While others in the industry are now starting to build a value segment, we at Snapdeal have been focused on “only value” for the last three years. While other platforms are making efforts to sell branded items at discounted prices, these are still not affordable for a majority of the buyers in the country. On the other hand, we are focussed on bringing the depth and diversity of India's bazaars &amp; markets to the doorsteps of our users. On Snapdeal, buyers find endless varieties of regional and local brands that not only serve their needs, but also offer immense value at affordable prices. The result of our “Kum Mein Dum” Diwali sale bears testimony to this - more than 80% of Snapdeal’s Diwali shoppers chose to buy regional &amp; local brands on Snapdeal. The strong growth of lesser-known brands relative to national/international brands has been because of two key reasons: increased choice and a substantial price difference. Our value-focused positioning runs consistently through our selection and communication and is one the reasons why 90% of our orders flow from non-metros cities and towns across the country. Q. What are some of the other trends you are expecting to see this festive? Our first sales results are out and are reflective of how close the lives of users revolve around their homes. The sale in the home products category has grown by 30% over last year and has become the largest category on Snapdeal this year, overtaking the fashion category, which has traditionally been the top-performer at Snapdeal. The growth in the home category is propelled by popular products like kitchen appliances, kitchenware, bed &amp; bath,decor,cleaning equipment, lighting and comforters &amp; blankets etc. This growth in the fitness category reflects the extra time that people have on their hands and also underscores heightened awareness about personal health &amp; fitness. This category has grown by 45% over last year led by gym essentials like tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengtheners etc. Users buying sports equipment like badminton racquets &amp; cricket sets and weighing machines are also strong consumer trends. While the fashion category has also grown from previous years in terms of shipped units, the growth is less than other higher-performing categories. In the fashion category, there is an increased spending on kidswear in the festive season. . Among popular picks in Snapdeal’s Diwali sale are men’s &amp; women’s grooming products, nutritional supplements, religious items (prayer books, temples accessories etc). With the deterioration of air quality in North India, the sale of N95 masks, air-purifier filters, anti-pollution skincare items, skin moisturisers, lip balms has also increased. Snapdeal also witnessed an increase in gifting via e-commerce early in this festive season. The range of festivals starting with Karva Chauth and followed by Dhanteras, Diwali, Bhaiya Dooj and Chhath Puja have become important gifting occasions for users in various parts of the country. While in the previous years, shoppers used e-commerce channels to buy and ship to families &amp; friends in other cities, this year many shoppers in metro cities are also sending gifts to people living in the same cities. This year gift cards have also been hugely popular among people to send to their friends and family, with a 3X surge in orders as compared to the festive sale last year. These included gift cards of travel, entertainment, food and retail brands which were upto 30% off. Q. How are you working towards improving the overall consumer experience? E-Commerce in India has grown beyond the first 100 Mn largely urban, English-speaking users. A market of potentially 400 Mn users is now emerging across India’s smaller non-metro cities. This is a very diverse cohort in terms of languages spoken, literacy levels, frequency of online purchases and familiarity with technology. A large part of Snapdeal’s existing user base and new users come from this cohort and all our focus and efforts are on building the right experience that our users want. That means we work tirelessly to give them a wide array of products to choose from, and at just the right prices they are looking to spend. We also make it easy in many other ways for users to buy on Snapdeal. This includes providing interfaces on our app &amp; m-site in eight Indian languages, so that they can browse through products &amp; transact in a language of their choice. We also enable conversation with our customer service agents in multiple Indian languages. Transaction and promotional messages all are available in many Indian languages. Some other ways, in which we support our users to buy is by helping them make well-informed choices through short 10-second product videos which are far more captivating and help buyers to make decisions faster than static pictures of the products concerned, easy 7-days return, no questions asked refunds policy. We are the only platform that provides uninterrupted access to cash-on-delivery option even during the turbulent early days of pandemic lockdowns. Q. Which are your strongest markets currently? How are you planning to strengthen your presence in other markets? We have a strong pan India presence. During the current sale and consistent with Snapdeal’s positioning, more than 90% of Snapdeal’s orders were placed from non-metro cities. Populous cities like Nagpur, Vijayawada, Surat, Bhopal, Chandigarh, Visakhapatnam, Ranchi, Patna, Guwahati and others continued to drive orders on Snapdeal, but smaller cities like Sagar (Madhya Pradesh), Raniganj &amp; Durgapur (West Bengal), Patiala &amp; Gurdaspur (Punjab), Anand, Bharuch, Una, (Gujarat), Miryalaguda (Andhra Pradesh) and Bhimavaram (Telangana) also clock impressive order volumes. With our recent network expansion, Snapdeal has also shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal amidst many others. Q. What are your current MAUs? More than 70 million users visit Snapdeal every month to browse and buy from our vast catalogue of 220 million plus listings. Q. What kind of target have you set for this year's sale? Do you anticipate people to buy more, considering a lot of people might have pushed buying things for the festive season? What kind of numbers do you aim to reach this year? Less than five percent of retail is online, which is an incredibly small penetration number. In our view, Diwali or not, our job to bring more buying options for our users doesn’t change. Diwali does serve as a milestone to accelerate some of our related initiatives or build virtual infrastructure to connect the dots between demand and supply in our country. This year, ahead of the festive season, we on-boarded additional sellers of popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc., as indicated by our users in a survey. In the run-up to Diwali, Snapdeal also on-boarded 5000 manufacturer-sellers who sell products like water purifiers, choppers &amp; blenders, steel &amp; copper utensils, crockery items, bedsheets, quilts, geysers, etc directly from their manufacturing units. This year, we knew more and more people would be buying online and ahead of the sale, and expanded our network to add 1300 new pin codes to go deeper into areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders, reaching out to 50 million additional users. Today, we are India's leading value-focused marketplace with more than 500,000 registered sellers and we cover 27000 + pin code areas across the length and breadth of the country.

Why Snapdeal targeted non-metro cities and rural India during its pre-Diwali sale

<ul class="generic-article__summary--ul content--ul"><li class="generic-article__summary--li content--li">Consuming pagpag leads to stunted growth in children, and heightens the risk of acquiring hepatitis A, <keyword id="6375416" type="UNKNOWN" weightage="20" keywordseo="cholera">cholera</keyword> and typhoid</li><li class="generic-article__summary--li content--li">Despite the government’s incremental success at reducing poverty, eating and selling pagpag is a way of life in slums like <keyword id="8014290" type="LOCATION" weightage="20" keywordseo="Payatas">Payatas</keyword></li></ul> Morning traffic rattles through the slum district of Payatas in Quezon City, just north of Metro Manila. It is 9am but over 30 degrees Celsius and climbing. A truck pulls over and workers unload the morning’s collection of rubbish, depositing it behind the corrugated iron gates of Joe’s Junk Shop. Payatas is a sprawling shanty town built on a landfill, and these junk shops are an integral part of the local economy. Inside, it is a hive of activity. The space is piled four metres high in parts with sacks bulging with waste; sweaty, black sausages that split their skin in the heat, detritus spilling out to be sorted and separated. Joe Bolon, the owner, pays 6 pesos (10 US cents) for a kilogram of waste. Deliveries begin arriving before dawn. Once pulled out and stripped of packaging by Bolon’s team of wiry young men in plastic sandals, recyclables get sold for 18 pesos per kilogram. Myrna Salazar is the only woman working there. She is 40 years old, but looks more weathered. She moved to Manila from Samar 30 years ago and has been “collecting” in Payatas for two decades. Her eyes skim the sea of refuse for anything worth salvaging; her hands move almost as fast, deftly avoiding jagged objects concealed beneath the surface. One of the men hacks apart a hollowed-out watermelon shell with a machete, adding to the pile of fruit rinds and gristle that will be bundled as pig feed and sold for 150 pesos (US$3) per sack. Other scraps – <keyword id="62613" type="CITY" weightage="20" keywordseo="Chicken">chicken</keyword> and pork deemed edible – are set aside in a white ice-cream tub to be washed, cooked and sold in the neighbourhood. This is pagpag – “shake off the dirt” in Tagalog. Discarded food still fit for hungry mouths in slums like Payatas. <h3 style="margin-bottom: 1.42857rem; font-variant: inherit; font-weight: 300; font-stretch: inherit; font-size: 1.71429rem; line-height: 2.35714rem; font-family: Roboto, sans-serif; vertical-align: baseline; display: inherit;">DUMPSTER DINING</h3>After many years of scavenging, Salazar insists she can identify spoiled meat, which she leaves. “If the food is as soft as this, it can’t be eaten,” she says, pinching meat that has gone bad. “But if the pork or chicken is as hard as this, this is the pagpagmeat we collect,” she continues, holding up a chicken breast to demonstrate. “We’re used to eating it. We clean the meat thoroughly to remove the smell and so that it will taste good. We cook it or fry it and later my kids will also eat this.” An employee at Joe’s Junk Shop sorts through the waste for recyclables. Photo: SCMP Pictures Salazar has no concerns about the health risks of eating pagpag. Nor does she see any need to visit the market, five minutes’ drive away, where vendors have stalls filled with goat meat and fresh fruit. “If you have a strong immune system, it’s rare for you to get sick,” she says. “We don’t need to spend money to buy our food in the market. Sometimes we find rice, cooking oil and soy sauce in the garbage, all for free.” Discarded food, known as pagpag, is cleaned and cooked before being served. Photo: SCMP Pictures Salazar has four children and her husband also works at Joe’s Junk Shop, sorting recyclables. The couple can earn 1,000 pesos (US$20) a day – sometimes more, depending on the volume of waste, although there are lean days when they earn less. Payatas takes its name from the phrase payat sa taas (“thin at the top”) because the soil is no good for rice crops. It is a community scarred by generations of hardship and struggle. <h3 style="margin-bottom: 1.42857rem; font-variant: inherit; font-weight: 300; font-stretch: inherit; font-size: 1.71429rem; line-height: 2.35714rem; font-family: Roboto, sans-serif; vertical-align: baseline; display: inherit;"><a href="https://www.scmp.com/week-asia/society/article/3013513/whats-behind-philippine-obsession-beauty-queens" class="link-text">What’s behind the Philippine obsession with beauty queens? </a></h3>In 2000, a landslide of rubbish in one part of Payatas known as Lupang Pangako – or “Promised Land” – killed 218 people, according to official figures. The real death toll was probably much higher, but the authorities could not verify how many people lived in the area. The Promised Land, where combustible substances within the rubbish would erupt unpredictably into geysers of flame, was shut down with untold hundreds buried below. More recently, Payatas became one of the bloodiest focal points in Philippine President Rodrigo Duterte’s crackdown on drugs. Residents recall too many people turning up dead during the height of the purge in 2016-17, casualties of police operations or vigilantes licensed to kill. Myrna Salazar cooks pagpag at Joe’s Junk Shop in Payatas. Photo: SCMP Pictures Bolon, the owner of Joe’s Junk Shop, moved to Payatas from Masbate. The 59-year-old used to work as an industrial painter – cars mostly – but bought the junk shop at his wife’s urging. The rubbish stays for no more than two days, he says, and the local government regularly sends workers to fumigate the site. He lives close by, his employees all live in Payatas, and although he acknowledges the effects of Duterte’s crackdown on the area – previously, taxi drivers would refuse fares there – Bolon grows cautious when pressed for details. “You hear stories of people in the neighbourhood,” he says, trailing off. “Before Duterte became president, there was a lot of crime – burglary, people involved in drugs. Since the war on drugs, that has reduced.” <h3 style="margin-bottom: 1.42857rem; font-variant: inherit; font-weight: 300; font-stretch: inherit; font-size: 1.71429rem; line-height: 2.35714rem; font-family: Roboto, sans-serif; vertical-align: baseline; display: inherit;"><a href="https://www.scmp.com/week-asia/society/article/3008815/there-are-filipinos-alaska-theyre-called-alaskeros-and-theyve" class="link-text">There are Filipinos in Alaska – they’re called Alaskeros </a></h3>Salazar begins preparing the pagpag. In a small kitchen to one side of the shop, she washes the meat before mixing the adobo seasoning of onion, garlic, peppers and soy sauce. She uses kindling to light a stove and heats a pan with oil before ladling in the meat and adding salt. Next to the kitchen, on the other side of a chicken coop inhabited by a noisy rooster, two signs hang alongside piles of rubbish. The first asks staff to “Clean as you go”. The second is a reminder for would-be thieves: “When you leave, show everything you are carrying.” In Payatas, life may be cheap but nothing is free. An employee at Joe’s Junk Shop sorts through the waste for recyclables. Photo: SCMP Pictures <h3 style="margin-bottom: 1.42857rem; font-variant: inherit; font-weight: 300; font-stretch: inherit; font-size: 1.71429rem; line-height: 2.35714rem; font-family: Roboto, sans-serif; vertical-align: baseline; display: inherit;">THE SAD REALITY</h3>According to Cristopher Sabal, a senior technical officer at the National Anti-Poverty Commission (NAPC), pagpagconsumption is merely one expression of a multifaceted problem. “A lot of our urban poor settlers are living near these dump sites, in informal settlements,” he says. “They are living in the most vulnerable areas, the danger zones. They don’t have access to basic necessities … They are primarily the victims of drug abuse and dependency. They don’t have security in their tenure in their house – [the houses] get demolished and they will be moved somewhere. There is that sense of insecurity in their lives. They don’t have access to livelihoods which would support them … enough to purchase the food requirements for the family. That’s the sad reality.” For all Sabal’s sympathy for the plight of those surviving on pagpag, he does not tolerate claims it can be eaten “safely”, that unsanitary meat can be avoided or a strong immune system suffices. “You cannot see bacteria, you cannot see how dirty the food is, just by looking at it,” he says. “Pagpag is not nutritious … We can definitely say it has an impact in the stunting of growth in children. Aside from that, they would be at risk of acquiring critical diseases like hepatitis A, cholera, typhoid.” A bowl of pagpag. Photo: SCMP Pictures In coordinating poverty-reduction programmes, the NAPC links federal initiatives with implementation at the level of local government – the barangay. “The fight against poverty does not happen in the boardroom but at the grass roots, where people can really feel the government is doing something to lift them out of poverty,” Sabal says. The Philippine government has also cast Duterte’s crackdown on drugs as part of its mission to alleviate poverty by first eradicating drug crime and dependency. Earlier this month, <a href="https://www.scmp.com/news/asia/southeast-asia/article/3017656/rodrigo-dutertes-war-drugs-produces-systematic-abuses" class="link-text">Amnesty International released a report</a> , entitled “They Just Kill”, chronicling the “climate of total impunity” and systematic abuses that have become hallmarks of the campaign.Amnesty’s East Asia director Nicholas Bequelin described the war on drugs as “nothing but a large-scale murdering enterprise for which the poor continue to pay the highest price”. <h2 style="margin-top: 1.14286rem; margin-bottom: 0.428571rem; font-variant: inherit; font-stretch: inherit; font-size: 1.71429rem; line-height: 2.21429rem; font-family: Merriweather, serif; vertical-align: baseline;">People have been doing it for so long, it has been embedded in the subculture of the slums that eating pagpag is OK, Cristopher Sabal, National Anti-Poverty Commission</h2> Sabal, however, insists that “by addressing the problem of drugs, it has a ripple effect in the lives of poor Filipino people”. “It brought back trust in the government at the barangay level. Now they trust that whoever leads them, they are not narco politicians,” he says. “It brought back peace and security – if you go out at night, nothing will happen to you. “The crackdown on drugs did not only result in murders or extrajudicial killings – it also captured a lot of syndicates, big ones and also small street peddlers. We also rehabilitated a lot of poor fathers and mothers who were dependent on drugs.” Sabal cites incremental success: poverty nationwide has fallen, from 27 per cent in 2015 to 21 per cent last year. The <a href="https://www.scmp.com/topics/philippines" class="link-text">Philippines</a> is committed to the UN goal of eradicating malnutrition in children. There are financial subsidies for families whose children remain in school, and this year Duterte signed the Magna Carta of the Poor, guaranteeing access to basic services for impoverished Filipinos. <h3 style="margin-bottom: 1.42857rem; font-variant: inherit; font-weight: 300; font-stretch: inherit; font-size: 1.71429rem; line-height: 2.35714rem; font-family: Roboto, sans-serif; vertical-align: baseline; display: inherit;"><a href="https://www.scmp.com/week-asia/society/article/3013510/philippine-cinderella-domestic-helper-miss-universe" class="link-text">A Philippine Cinderella: from domestic helper to Miss Universe </a></h3>The NAPC officer, however, acknowledges the intractability of Philippine food poverty: 2.4 million families still suffered moderate to extreme hunger last year. And pagpag consumption has become so entrenched it cannot be treated as a purely economic phenomenon. “There is a danger in sitting in an ivory tower, looking at the problem, being detached from it,” Sabal says. “Hunger is a reality in the Philippines. “People have been doing it for so long, it has been embedded in the subculture of the slums that eating pagpag is OK. Without the government interceding, the cycle will not be broken.” Children in Payatas. Photo: SCMP Pictures <h3 style="margin-bottom: 1.42857rem; font-variant: inherit; font-weight: 300; font-stretch: inherit; font-size: 1.71429rem; line-height: 2.35714rem; font-family: Roboto, sans-serif; vertical-align: baseline; display: inherit;">‘LIFE IS HARD HERE’</h3>In the afternoon, Salazar finishes work, wraps her remaining pagpag and carries it to the residential area of Payatas. The houses are an improvised patchwork of timber, cement, cinder block and chipboard, with tarpaulins covering the gaps. The school term has not started, so the narrow pavements echo with children’s high-pitched chatter and the steady thwack of basketballs hitting concrete. The central quadrangle bears the chalk outline of a hopscotch court, where some girls have fashioned a skipping rope by tying together dozens of elastic bands. This is where residents used to stage cockfights on weekends, but not any more – not in the new era of law and order. Salazar makes her rounds. Bags sell for about 30 pesos, each containing an evening meal for four or five people. Susana Abrera, 60, is a regular customer. She buys enough to prepare dinner for her husband, who works gathering sheet metal, as well as Chuchai, 12, and Mariane, 10. The girls are two of Abrera’s 17 grandchildren. She moved to Payatas in 1990 and has been eating pagpag regularly since. Susana Abrera heats pagpag in a wok in her home. Photo: SCMP Pictures “I wash it three times then sauté the pagpag,” she says, heating a wok in the middle of her home. “Then I add more water to cook it well. We are cautious … If pagpag tastes and smells sour it means the meat is already spoiled and we better give it to the pigs and dogs. If we feel sick, we go to the health centre and they can detect our ailment. Mostly, it’s liver disease – that’s why they advise us to cook the food well.” Abrera says she prepares pagpag four days a week. If there is no pagpag, they eat fried fish and vegetables, although vegetables are more expensive as she must buy other ingredients separately. Chuchai (left) and Mariane in Payatas. Photo: SCMP Pictures Chuchai and Mariane light up at the mere mention of Manny Pacquiao – the champion Philippine boxer who inspires nationwide devotion. Both girls attend school, either walking for 30 minutes or catching a motorised tricycle. Their father drives a truck and their mother sells slippers at a shopping centre. Pagpag with chicken is Chuchai’s favourite, but she insists: “I don’t like vegetables – they make me sick.” Mariane is 10 but small enough to pass for seven or eight. She likes school and learning to read and write, but wants to work in <a href="https://www.scmp.com/topics/south-korea" class="link-text">South Korea</a> as a helper to “send money to my parents”. She has seen South Korea on television and says being “a helper is the easiest job you can find”.When the pagpag is ready, they eat swiftly and silently. Once finished, Chuchai burps proudly, immensely pleased with herself. <h3 style="margin-bottom: 1.42857rem; font-variant: inherit; font-weight: 300; font-stretch: inherit; font-size: 1.71429rem; line-height: 2.35714rem; font-family: Roboto, sans-serif; vertical-align: baseline; display: inherit;"><a href="https://www.scmp.com/news/asia/southeast-asia/article/2183272/philippines-dutertes-drug-war-finds-new-target-9-year-olds" class="link-text">In Philippines, Duterte’s drug war finds a new target: nine-year-olds </a></h3>Abrera recalls how dangerous the area was before Duterte’s crackdown, and then the “police raids and shooting everywhere”. “We always hid in our homes because of fear of the police presence,” she says. “There were a lot of drug users and sellers before. When they got killed, our area became more peaceful.” Still, she yearns for her grandchildren to improve their circumstances, to leave behind Payatas and its mortal desperation and the meals scavenged from its junk shops. “Life is hard here. I want them to work overseas. We’re getting old and no one can help them when we’re gone,” Abrera says, overcome with the thought, tears rolling down her cheeks as Chuchai and Mariane stare awkwardly at their feet. “I want them to have a good life far from our lives here. I tell them to study hard … and some day not eat pagpag.” ■

In Philippine slums, meat scavenged from dumpsters feeds those short of meals and hope

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