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<ul><li><keyword id="1788525" type="PERSON" weightage="20" keywordseo="Kiara-Advani">Kiara Advani</keyword> was spotted wearing ₹70,000 Prada 'sneaker heels' while promoting Good Newwz in New Delhi.</li><li>These are the same 'sneaker heals' worn last year by Nicki Minaj during the European Music Awards (EMAs).</li><li>The only difference is, Minaj wore them better.</li></ul>Most Indian's don't make more than ₹70,000 a month — but that's how much a single pair of Prada 'sneaker heels' can cost, just ask Bollywood actress Kiara Advani. The Kabir Singh actress was spotted wearing high-heeled sneakers, much like the ones Nicki Minaj popularised when she wore them to the European Music Awards (EMAs) 2018. 
 
 
 <div type="image" title="minaj" msid="72897777" hostid="261" caption="&amp;lt;p&amp;gt;Nicki Minaj performing at the EMA 2018&amp;lt;/p&amp;gt;"></div>







 Minaj wore these boots in a series of different colours for her various stage performances on the day. Her quirky personality and suave match the chunky footwear — but in Kiara's case, <a href="https://www.freepressjournal.in/entertainment/tacky-kiara-advanis-high-heel-sneakers-that-cost-rs-70k-are-making-the-fashion-police-cringe">not so much</a>. And her choices put her on top of 2019's worst fashion blunders. Kiara paired the boots with a Givenchy jumper, tights and sunglasses which only made the shoes stand out — and their ugliness even more apparent. The exorbitant price tag While spending ₹70,000 on Prada shoes might <a href="https://www.businessinsider.in/finance/news/an-italian-designer-debuted-a-pair-of-heels-reportedly-worth-20-million-made-of-solid-gold-30-carats-of-diamonds-and-meteorite-and-he-claims-theyre-the-most-expensive-shoes-in-the-world/amp_articleshow/71729970.cms">seem like an exorbitant amount</a> — it's nothing compared to what <a href="https://www.businessinsider.in/from-converse-to-air-jordans-sneakers-have-been-a-status-symbol-for-decades-but-millennials-are-redefining-what-that-means-in-3-major-ways/articleshow/68513367.cms">other celebs are ready to shell out</a>. Deepika Padukone and Priyanka Chopra are reportedly avid shoe collectors. While Padukone prefers Gucci, the prices of which start at around ₹50,000 - Chopra has a collection of nearly 80 designer shoes. It's not just women who have an eye for shoes, but some of Bollywood's leading actors as well — and they've been seen flaunting their goods around the town. Arjun Kapoor was spotted wearing Green Bounce Camouflage Sneakers from Valentino Garavani which costs ₹77,000. Ayushmann Khurrana was seen wearing an even more expensive pair of Gucci BY Yankees Rhyton Sneakers while making the rounds for Dream Girl — and they cost a whopping ₹84,000. Even the humble Rajkummar Rao was caught wearing ₹93,000 Natural Kicko Flat Suede Jodhpurs by Christian Louboutin while promoting Made in China. The only difference is, they pulled off their choices — making it well worth the money. Starring opposite Diljith Dosanjh, Akshay Kumar, and Kareena Kapoor in the upcoming movie Good Newwz, this isn't the first time that Kiara Advani has been caught in the crosshairs of a fashion faux pas. Barely a week ago, Advani was spotted wearing a weird set of shades with beaded retainers — and subsequently trolled by the <a href="https://www.freepressjournal.in/entertainment/bollywood/kiara-advani-ka-weird-chasma-kiara-spotted-after-a-salon-session-at-krokmakay">fashion police</a>. See also: <a href="https://www.businessinsider.in/finance/news/an-italian-designer-debuted-a-pair-of-heels-reportedly-worth-20-million-made-of-solid-gold-30-carats-of-diamonds-and-meteorite-and-he-claims-theyre-the-most-expensive-shoes-in-the-world/amp_articleshow/71729970.cms">An Italian designer debuted a pair of heels reportedly worth $20 million, made of solid gold, 30 carats of diamonds, and meteorite - and he claims they're 'the most expensive shoes in the world'</a> <a href="https://www.businessinsider.in/from-converse-to-air-jordans-sneakers-have-been-a-status-symbol-for-decades-but-millennials-are-redefining-what-that-means-in-3-major-ways/articleshow/68513367.cms">From Converse to Air Jordans, sneakers have been a status symbol for decades - but millennials are redefining what that means in 3 major ways</a> <a href="https://www.businessinsider.in/shoes-have-replaced-handbags-as-the-status-symbol-shoppers-are-willing-to-splurge-on/articleshow/67876502.cms">Shoes have replaced handbags as the status symbol shoppers are willing to splurge on</a>

Kiara Advani wears Prada's famous 'sneaker heels' and it becomes the fashion blunder of the year

<ul><li><keyword id="10730402" type="UNKNOWN" weightage="20" keywordseo="indian-space-startup-agnikul">Indian space startup Agnikul</keyword> Cosmos has become the world’s first company to successfully test a fully <keyword id="3176690" type="PERSON" weightage="20" keywordseo="3D-printed-rocket-engine">3D printed rocket engine</keyword>.</li><li>It only takes four days to produce and can carry payloads of upto 100 kilos into lower earth orbit (LEO).</li><li>While the first company to be successful in such an endeavour, there are others who are fast catching up and realise the value of 3D printed engines versus conventional assembly.</li></ul>Rocket engines are tough to build, and they’re even tougher to 3D print because all the details have to be ‘just right’ for the rocket to work successfully. But, an <keyword id="10031551" type="UNKNOWN" weightage="20" keywordseo="indian-space-startup">Indian space startup</keyword> based out of Chennai has pulled off this mammothian task. <keyword id="7122982" type="UNKNOWN" weightage="20" keywordseo="agnikul-cosmos">Agnikul Cosmos</keyword> has successfully fired its higher stage semi-cryogenic <keyword id="413298" type="PERSON" weightage="20" keywordseo="Rocket-engine">rocket engine</keyword> called Agnilet. “This entire engine, Agnilet, is just one piece of hardware from start to finish and has zero assembled parts,” said co-founder and CEO Srinath Ravichandran. <div type="javascript" title="Custom" contenttype="Video"><cdata><![CDATA[]]></cdata></div> Normally, rocket engines have 100s of different parts that have to be built individually. This includes things like injectors which inject fuel into the engine, cooling channels that ensure the engine doesn’t overheat and the igniter which actually kindles propellants to push the rocket off the ground. Agnilet, on the other hand, is a three-in-one solution. It takes all three of these modules and puts them into a single piece of hardware. There is no complex assembly and the turnaround time for the entire setup is less than four days. The rocket engine is capable of carrying upto 100 kilos to low earth orbit (LEO), which is around 700 kilometers above the Earth’s surface. That’s only a fraction of what the Polar Satellite Launch Vehicle (PSLV) is capable of and possibly only enough to carry a single satellite at most. Agnikul may be the first to be successful, but it’s not alone Agnikul was the first <keyword id="3081463" type="COMPANY" weightage="20" keywordseo="Indian-space">Indian space</keyword> startup to enter into a non-disclosure agreement (NDA) with the Department of Space (DoS) under the newly established Indian National Space Promotion and Authorisation Centre (IN-SPACe). <div type="image" title="Agnilet - Agnibaan’s higher stage semicryogenic engine(1)" msid="80763882" hostid="261" caption="&amp;lt;p&amp;gt;Agnilet - Agnibaan’s higher stage semicryogenic engine&amp;lt;/p&amp;gt;"></div> Another space startup that’s hot its heels is Hyderabad-based Skyroot Aerospace founded by former Indian Space Research Organisation (<keyword id="6358064" type="UNKNOWN" weightage="20" keywordseo="isro">ISRO</keyword>) scientists Pawan Kumar Chandana and Naga Bharath Daka. In September last year, they too revealed their fully 3D printer cryogenic rocket engine dubbed Dhawan-I. Dhawan-I will be used to power the Vikram-II rocket, which Skyroot is also building from scratch. The startup entered an NDA with the DoS earlier this month on February 2. They will be able to use ISRO’s test and launch facilities to test their Vikram-I rocket and eventually Dhawan-I as well. The global space industry is expected to generate $1.1 trillion or more by 2040, according to <a href="https://www.morganstanley.com/ideas/investing-in-space">Morgan Stanley</a> — more than triple its current value of $350 billion. And, new space engine technology like 3D printed rocket engines are expected to play a big role in this explosion of value. But even international players like Elon Musk’s SpaceX, the National Aeronautics and Space Administration (NASA), <a href="https://3dprint.com/278184/startup-accelerator-ursa-major-is-3d-printing-rocket-engines-to-grow-space-economy/">Ursa Major</a> and Jeff Bezos’ Blue Origin are only 3D printing components for rocket engines. This means that putting together these engines and making sure they work is still a fairly complicated task. The only US-based startup close to producing a fully 3D printed rocket engine is <a href="https://manufactur3dmag.com/firehawk-aerospace-raises-2-million-for-3d-printed-rocket-engines/">Firehawk Aerospace</a>, and they only just raised the $2 million needed to start on their project. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/meet-the-lawyer-turned-fitness-entrepreneur-who-is-training-alia-bhatt-ranbir-kapoor-kiara-advani-among-others/articleshow/80761071.cms">Meet the lawyer-turned-fitness entrepreneur who is training Alia Bhatt, Ranbir Kapoor, Kiara Advani among others</a> <a href="https://www.businessinsider.in/international/news/joe-biden-and-narendra-modi-spoke-over-the-phone-last-night-heres-what-they-discussed/articleshow/80759960.cms">Joe Biden and Narendra Modi spoke over the phone last night⁠— here’s what they discussed</a> <a href="https://www.businessinsider.in/thelife/personalities/news/meet-the-it-veteran-making-a-comeback-as-tech-mahindras-cfo/articleshow/80708957.cms">Meet the 63-year old making a comeback as Tech Mahindra's CFO</a>

Indian space startup fires world’s first fully 3D printed rocket engine as others play catch up

<ul><li>Deepika Padukone became one of the select few - and probably the only A-list star - to have reacted to the JNU mob violence. </li><li>She met the JNUSU president and left without speaking a word. </li><li>A few marketing experts believe that she is playing the ‘promotion’ card. </li></ul>Deepika Padukone has often been criticised for her ‘safe’ fashion sense. What she may lack in sartorial experimentation, she might make up for with her actions. She became one of the select few - and probably the only A-list star - to have reacted to the Jawaharlal Nehru University (JNU) mob violence. She met the JNUSU president and left without saying a word. Nonetheless, it spoke volumes on how few entertainment industry leaders have <a href="https://www.ndtv.com/india-news/deepika-padukone-on-protests-across-india-proud-we-arent-scared-2160356">shared their views on controversial subjects during sensitive political crises. </a>Even the reigning trio - Shah Rukh Khan, Salman Khan and the usually outspoken Aamir Khan too stayed away from commenting on it. “It is a bold move as when stars step out and speak on political, religious and economic issues, they are targeted,” Harish Bijoor, a marketing consultant and branding expert told Business Insider. For the last few weeks, Padukone has been wearing the mask of an acid attack victim and walking around the streets of Mumbai in a unique promotional campaign. However, her solidarity to JNU has unmasked many top actors who had refused to take a stand on burning issues like the controversial Citizenship Amendment Act (CAA) — the bone of contention which led to the attack on the university. Ajay Devgn, a leading actor in the Bollywood industry himself, had candidly accepted his inability to speak on the issue. “If we (himself and co-actor Saif Ali Khan) say something, it will offend someone and my film <keyword id="7162500" type="UNKNOWN" weightage="20" keywordseo="tanhaji">Tanhaji</keyword> will be banned. Who will suffer? The producer, that’s me,” he told the Quint <a href="https://www.thequint.com/videos/ajay-devgn-on-citizenship-amendment-act-nrc-npr-protests">in an interview</a>. From protests to theatres However, Ajay’s problems might be different from that of Deepika. In his movie, he plays the army general of Hindu rulers — the Marathas — so it can be defined as a patriotic movie. But Deepika’s movie Chappak which is to be released on January 10 — based on the real-life story of an acid attack victim — is expected to draw young, urban audiences. And, most college-going students are busy protesting - and a few naysayers would indicate that she is trying her best to bring protesting audiences to theaters. Anti-CAA protests <a href="https://www.businessinsider.in/entertainment/news/dabangg-3-lost-15-of-its-weekend-business-due-to-caa-protests-but-thats-not-the-only-reason/articleshow/72933171.cms">already ate into the business of another possible top grosser,</a> Dabangg3. Her last release — Padmaavat — gained from <a href="https://www.exchange4media.com/marketing-news/do-controversies-around-movies-impact-revenues-100690.html">the excessive negative</a> publicity it received. It also helps that Deepika plays the role of a girl seeking social justice. However, few marketing experts believe that she is playing the ‘promotion’ card. Some others say that she could be playing safe. “Nobody who has a film coming out is talking because this move can go either way, and lead to boycotting. But then again, Deepika never spoke during the violence at Jamia Milia,” opined a top branding expert who refused to be identified. All publicity need not be good publicity Bijoor said Deepika’s persona does not make him believe that it’s a publicity stunt. “I do not think it’s a marketing gimmick. If it is, then it’s a bad one and won’t work because people will see through it,” he said. There is some backlash from Twitter already. <div type="twitter" handle="TajinderBagga" handlename="Tajinder Pal Singh Bagga" image="http://pbs.twimg.com/profile_images/1210169713617096704/IYLeHKV3_normal.jpg" favoritecount="11060" retweetcount="5845" status="PR agency saying @deepikapadukone was in JNU for FILM Promotion but in actual She was part of Protest where Tukde-T… https://t.co/Lnx1ClxLvq" createdat="1578431758000" id="1214656950173982720"></div>

 However, this is not the first time that Deepika has made bold moves uncharacteristic to Bollywood stars. She openly spoke about her struggles with clinical depression. In addition, she took a very powerful media house when it tweeted a picture of her cleavage in a bad light. <div type="twitter" handle="deepikapadukone" handlename="Deepika Padukone" image="http://pbs.twimg.com/profile_images/1207176068227948544/uhVZMLvd_normal.jpg" favoritecount="5852" retweetcount="6223" status="Supposedly India's 'LEADING' newspaper and this is 'NEWS'!!?? http://t.co/D3wiVVXuyM" createdat="1410683577000" id="511070081946644480"></div>

 The old saying goes — all publicity is good publicity. However, this might not be true anymore in a country simmering with political, religious and ideological differences. Since there are enough supporters on either side of the spectrum, Padukone might gain as many fans as she lost. Whether her movie will gain from it not — only time will tell. SEE ALSO <a href="https://www.businessinsider.in/entertainment/news/dabangg-3-lost-15-of-its-weekend-business-due-to-caa-protests-but-thats-not-the-only-reason/articleshow/72933171.cms">Dabangg 3 lost 15% of its weekend business due to CAA protests — but that’s not the only reason</a> <a href="https://www.businessinsider.in/thelife/news/kiara-advani-wears-pradas-famous-sneaker-heels-and-it-becomes-the-fashion-blunder-of-the-year/articleshow/72897580.cms">Kiara Advani wears Prada's famous 'sneaker heels' and it becomes the fashion blunder of the year</a>

Deepika Padukone and Ajay Devgn both have movies releasing this week - only one of them is a real hero

<ul><li>The <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword> has always been important to brands, especially to e-commerce players who line up big bumper discounts, look for more retail brands to partner and ramp up their product offerings.</li><li>This festive season, e-commerce platforms are focusing on bringing more personalisation and curation to customers shopping online through greater tech and marketing integration.</li><li>More and more e-commerce platforms are also exploring social commerce, turning their apps into super apps by bringing content, products and trends under one roof for consumers to watch and shop at once.</li><li>With increasing internet penetration, e-commerce players are expecting new growth from Tier II, III and beyond this festive, which will cumulatively contribute to $150 billion of e-commerce as per RedSeer Consulting’s report.</li><li>We speak to India’s leading e-commerce players to find out more about their festive plans and revival expectations.</li></ul>The year 2020 accelerated e-commerce industry, perhaps by a decade, revolutionising the way brands operate, run, and grow their businesses, as well as how consumers choose to shop and pay. In the initial months of the lockdown, businesses witnessed a clear shift in consumer behaviour. Historically offline shoppers also came online due to convenience and safety. Consumers are still hesitant to return to in-store shopping completely and audiences from Tier II and Tier III are also preferring to shop online. The pandemic has evidently caused an inflection point for e-commerce in the country. With the second-largest internet user base, India has emerged as one of the most prominent markets globally. Around 480 million people in India have access to the internet out of which 90 million are online shoppers, according to estimates from management consultancy RedSeer. Shoppers from India’s small towns and cities will cumulatively contribute to $150 billion of e-commerce GMV in the coming decade, until 2030, revealed RedSeer. <div type="image" title="redseer - ecomm report" msid="85901903" hostid="261"></div> After spending a glum year and a half, consumers are excited to celebrate the festive season with upcoming shopping sales for Diwali, Dussehra and Christmas. IPL and ICC T-20 World Cup will further improve consumer sentiment this year. According to a survey conducted by The Trade Desk and YouGov, 82% of consumers shopped online at least once a month in the past six months, and nearly one in four made online purchases several times a week or more often. Titled ‘<a href="https://pages.thetradedesk.com/rs/527-INM-364/images/TheFestiveSeasonPulse2021.pdf">The Festive Season Pulse 2021</a>,’ it further said that 91% of Indian consumers are planning a purchase during the upcoming festive season and six in 10 are interested in learning about new brands during festive season sales. To leverage this uptick in consumer sentiment, the e-commerce category is all set to begin its festive marketing blitz and is preparing to line up big discounts for the season in a few weeks. For this 30-day period leading up to the festive season, leading fashion e-commerce platform <keyword id="319719" type="General" weightage="20" keywordseo="myntra" source="Orion">Myntra</keyword> has planned ‘Big Fashion Festival,’ which will be followed up with Myntra Diwali Sale, with a focus on ethnic wear. It will also be focusing on emerging categories like Beauty and Personal care, kidswear and categories such as innerwear and essentials which have experienced tailwinds post-Covid. Myntra’s Chief Business Officer, Ayyappan Rajagopal said, “We are expecting this festive season to be bigger than last year with more customers using online channels to make their purchases. Demand usually peaks in the 30 days leading to Diwali and we expect this year to be no different. In fact, the demand in the 2 months leading to the festive season is expected to be far more than last time (because people have learnt with time to adapt to a pandemic world). We expect high demand from across geographies and markets - metros, Tier 1, Tier 2, T3 cities and beyond. To cater to that, we have built the right ethnic wear, beauty, and home selection, and have partnered with brands on best deals. Hence, to leverage this demand and provide best value to our customers, we are organizing Big Fashion Festival and Myntra Diwali Sale to make this season a resounding success.” Right on the heels of the festive season, Myntra ramped up its marketing game by onboarding Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors, alongside the existing celebrity ambassadors Kiara Advani, and Samantha Akkineni. Now, it is hoping to double its customer base and cater to Gen-Z shoppers with its high-decibel marketing. “With the optimism coming from recovery from Covid and revival in shopping sentiments along with the habitualisation of digital foray across all customer segments, we see a lot of new customers shopping during this festive season. We have also seen trends in Metro/T1 markets where Myntra has been traditionally strong, pointing towards such a revival. With a positive overall sentiment, we will be looking at doubling our customer base during this period. There will also be an added focus towards expanding our footprint in southern markets, deeper penetration into Tier 2 / 3 towns and exploring customer addition through emerging categories like Kids wear, Inner wear, fashion accessories, Beauty and persona care, etc. The greatest focus will be on Gen-Z cohort of shoppers,” shared Rajagopal. E-commerce platforms are also focusing on bringing more personalisation and curation to customers shopping online through greater tech and marketing integration. More and more e-retailers are exploring social commerce, turning their apps into super apps by bringing content, products and trends under one roof for consumers to watch and shop at once. D2C fashion platform Bewakoof.com that recently raised Rs 60 crore in an investment round led by InvestCorp, IvyCap and Spring Marketing Capital, is expecting to Rs 120 crore in brand sales this quarter. It recently rolled out celebrity-led digital campaigns with Rajkummar Rao, Sanya Malhotra and Farhan Akhtar. It plans to further build its market presence by signing more A-list celebrities to its roster and launch a 360-degree campaign by October. On the technology side, the company intends to launch a gamification-led loyalty program as it upgrades its Bewakoof Tribe with new and exclusive launches for the club members. Sharing the platform’s festive plans further, Prabhkiran Singh, Founder CEO, Bewakoof.com said, “Post pandemic, we saw a strong recovery and growth in certain categories like casual wear and leisurewear because of customers staying at home and with the pandemic slowing down, we expect a strong recovery in categories like ethnic wear, bags, accessories, etc in the festive season ahead. We’re also looking to capitalise on winter wear more this year than usual with winter around the corner and have put in investments accordingly. We expect our brand sales to be Rs 120 crore for the festive quarter.” For Bewakoof, the northern and western markets see the highest demand, followed by West Bengal and Assam because of Durga Puja. Currently, over 6 million customers visit Bewakoof.com every month. Singh told us that the festive season serves as a crucial window in the year for new customer acquisition and bringing back customers that haven’t shopped again for a while. The platform is also planning on increasing its marketing spends this festive. “For this year, 15% of our total marketing budget will be spent for the upcoming festive season.” We’re in the process of rebranding Bewakoof in the next 1-2 months and we’ll have a new look, logo, tagline along with a new set of celebrities that will endorse Bewakoof so we’re excited to roll this out and create buzz around it along with backing it up with top-funnel marketing investments. We plan to go heavy on top-funnel marketing investments starting October,” said Singh. E-retail platform OLX has upped its UI to woo its customers, digitising the entire process of online retailing, including verification of all its premium items. OLX Autos launched a verified inventory of cars with a new interface, which provides a detailed history of the car right from the ownership period all the way up to the service history of the car, and access to a host of financing options and after-sales products like insurance and warranty. As a result, OLX has witnessed a surge in demand for pre-owned cars. Sapna Arora, CMO, OLX India said, “Green shoots are already visible in the used car retail segment. The demand for pre-owned cars has been 25% higher than the pre-Covid levels while there has been an 82% plus growth in demand for pre-owned smartphones. Our goods category has also witnessed a strong rebound, as demand and supply have gone up by an average of 68% and 25%, respectively, compared to pre-Covid levels. The upcoming festival season is important for us as we expect the gap to be narrowing down between pre and post-Covid levels. There has been a strong uptake of e-commerce across regions, especially in Tier 2 and Tier 3 cities, with consumers there making the greatest shift to online shopping. We will continue to focus on the pre-owned auto segment and are expecting to surpass the demand this festive season.” At an industry level, Arora told us that e-commerce players are leveraging on hyper-personalisation to create individualised experiences on the platform and AI-powered chatbots are being implemented by the online retailers to bring customers close to an offline retail experience with a high engagement rate. Sharing OLX’s plan, Arora added, “This festive season we plan to use innovative solutions via relevant messaging at different levels of the retail journey. Our consumer base is growing organically. During this year’s lockdown, a lot of people moved online and we saw growth, about 30% more daily active users (DAUs) from our previous pre-Covid peak. In the festive season, our huge inventories across segments will contribute to increasing the DAU’s on the platform.” As per Nielsen India’s E-commerce Consumer Panel (E-Analytics Solution), there was a double-digit increase in average spend of online shoppers for electronics and accessories (39%), mobile and accessories (12%), and fashion, including apparel, footwear, and accessories (10%) after the pandemic. Appliances (e.g.TV, WM, refrigerators, etc.) also saw notable shopper spending increase at 9%. E-commerce giant Amazon is also ramping up its product range for the festive season. “Together with thousands of small &amp; medium business and brand partners, we continue to offer our customers the widest selection, convenience, and fast delivery. We are humbled by how millions of Indian customers have made us a part of their daily lives. Also, customers continue to believe that online shopping is the safest way to shop which has been reflecting in all the recent events of Amazon like Prime Day 2021, Great Freedom Festival, Rakhi Store, Onam store and so on. This festive season is not a normal one for reasons we all know and our success metric would be focused on how we can make our sellers successful. Customers can look forward to shopping from a wide selection of products across categories like Home &amp; Kitchen, Fashion &amp; Beauty, Appliances and Smartphones, Grocery essentials and more from the comfort and safety of their homes," said an Amazon India spokesperson. This growth trajectory of e-commerce platforms in India testifies how customers are increasingly recognising the importance of comfort shopping within closed doors, and after seeing their businesses take a plunge in the first three months of the lockdown, more and more sellers are also coming online.

This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year

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Kiara Advani wears Prada's famous 'sneaker heels' and it becomes the fashion blunder of the year

Prabhjote Gill

Indian space startup fires world’s first fully 3D printed rocket engine as others play catch up

Prabhjote Gill

Deepika Padukone and Ajay Devgn both have movies releasing this week - only one of them is a real hero

Preeti

Katya

This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year

Karuna Sharma

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